2023年第一季度应用报告（英）

Q12023:Sto

re

IntelligenceD

ata

DigestExplore

theQuarter

’s

To

pApps,Games,Publishers,andMore.©2022SensorTower

Inc.-AllRightsReservedAbout

This

Data:MethodologySensorTower

’s

QualitativeInsightsteam

compiledthedownloadestimates

providedinthisreportusingtheSensorTower

Store

Intelligence

platform.FigurescitedinthisreportreflectAppStore

andGooglePlaydownloadestimates

for

January

1,2023throughMarch31,2023.●●●●Downloadestimates

presentedare

onaper-userbasis,meaningthat

onlyonedownloadperAppleorGoogleaccount

iscounted

towards

thetotal.Downloadsofthesameappbythesameuserto

multipledevices,updates,orre-installs

ofthesameappbythesameuserare

not

counted

towards

thetotal.Androidappinstall

estimates

representdownloadsfromtheGooglePlayStore

only.

SensorTower

doesnot

providedownloadestimates

for

third-partyAndroidstores.2|©2023Sen©s

o2r0T2o2wSeernI

nsoc

.r-TAolwlReirgIhntcs.R-

eAsl

leRr

vigehdts

Reserved|MARKET

OVERVIEWTO

P

APPSTO

P

GAMESTOP

PUBLISHERSTOP

MARKETSSTORIES

OF

THE

QUARTER0405101520243

|©2023SensorTower

Inc.-AllRightsReservedMarket

Overview:

Q1

2023

Worldwide

Download

GrowthWorldwideAppStore

andGooglePlayDownloadsWorldwideAppStoreDownloadsWorldwideGooglePlayDownloads40B35B30B25B20B15B10B5B40B32B24B16B8B40B33B27B20B13B7B-2.6%-3.9%36.0B35.0B28.0B26.9B1.3%8.0B8.1B000Q12022Q12023Q12022Q12023Q12022Q120238.1

Billion

26.9

Billion35

BillionAppStore

+GooglePlayDownloadsinQ12023AppStoreGooglePlayDownloadsinQ12023DownloadsinQ120234

|©2023SensorTower

Inc.-AllRightsReservedTo

p

Apps

byDownloads

in

Q1

20235

|©2023SensorTower

Inc.-AllRightsReservedOverall

-WorldwideGooglePlayAppStoreTop

Apps

by

Worldwide

DownloadsTikTokInstagramFacebookCapCutTikTok

once

againranked

No.

1byworldwidedownloadsfor

theeleventhconsecutivequarter.

TikTok’s

publisher,

ByteDance,

hasmanagedto

keeptwoofits

appsTikTok

(No.1)andCapCut(No.4)amongthetop

fiveappssince

Q42022.WhatsAppTelegramSnapchatMessengerSpotifyCapCut

hascontinuedits

globalexpansionworldwide,withdownloadsgrowingto

140MinQ42022,representinga66percent

increasefromthepreviousquarter.

Newinstalls

remainedabove130MinQ12023.Shein’s

rapid

ascentcontinuedinthefirst

quarterof2023,withdownloadsreachinganew

highof53M.Indoingso,

theappclimbedfivepositionsintherankings,arrivingat

the11thplace

inQ12023.WhatsAppBusinessSHEINPinterestNetflixTwitterAmazonYouTubeZoomDuolingoTruecallerPicsartAINote

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ12023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.040M80M120M160M200M6

|©2023SensorTower

Inc.-AllRightsReservedOverall

-United

StatesGooglePlayAppStoreTop

Apps

by

U.S.

DownloadsTemuCapCutTikTokChinesepublishers,Bytedance

andTemu

(PDDHoldings),ownthetopthreeappsbydownloadssince

Q42022.InQ12023,TikTok

fellfromthetop

spot

to

thirdplace

afterholdingthetop

positionfor

eightstraightquarters.Temu

andCapCuthavetaken

thenumber1and2position,respectively,generating

19.5Mand12.4MdownloadsintheUnitedStatesthroughQ12023.FacebookSHEINWhatsAppCashAppInstagramGoogleTemu,

aChineseonlinemarketplace

app,hasseenrapid

growthindownloadsquarter-over-quartersince

launchingat

theendofAugust2022.InQ12023,theapptookthetop

spot

onboth

AppStore

andGooglePlayintheU.S.,with19.5Muniqueinstalls

-threetimesthatofits

competitor,

Amazon.MessengerTelegramNetflixWhileGooglePlayaccounted

for

themajorityofappinstalls,

worldwide,thevast

majorityofinstalls

intheU.S.camefromtheAppStore

dueto

thepopularityofiPhonesinthecountry.SpotifyMcDonald'sAmazonGmailDoorDashDisney+Peacock

TVYouTubeNote

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ12023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.04M8M12M16M20M7

|©2023SensorTower

Inc.-AllRightsReservedOverall

-EuropeGooglePlayAppStoreTop

Apps

by

European

DownloadsTikTokWhatsAppTelegramInstagramCapCutTikTok

continuedits

lead

inEuropefor

theeleventhstraight

quarterinQ12023,followedbymessagingappsWhatsAppandTelegram.

TikTokwas

thetop

appinRussia,andthecountryaccounted

for

morethan20percent

ofTikTok’s

downloadsinEurope.FacebookSHEINMeanwhile,ByteDance’s

videoeditingapp,CapCut,sawaslightdeclineinQ12023QoQ.Despitethis,CapCuthasmaintainedits

positioninthetop

5.Theapp’s

downloadshadincreased51percent

inEuropeyear-over-year

beginninginQ12022.SnapchatMessengerPinterestWildberriesGoogleSpotifyDuolingoVintedGoogleMapsVPNDisney+YouTubeNetflixNote

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ12023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.05M10M15M20M25M30M8

|©2023SensorTower

Inc.-AllRightsReservedOverall

-A

siaGooglePlayAppStoreTop

Apps

by

Asia

DownloadsInstagramFacebookTikTokWhileByteDance

tookthetop

spots

worldwideandinEurope,Metacontinuedto

lead

intheAsian

Market

withthetop

twoappsfor

theseventhstraight

quarter.CapCutWhatsAppTelegramSnapchatWhatsAppBusinessSpotifyInstagram

ranked

at

thetop

inboth

AppStore

andGooglePlaywith87Mdownloads,followedbyanotherMeta

ownedapp,Facebook.Indiaaccounted

for

thehighestshareofInstagram

downloadsinQ12023with63percent

ofthetotal

Asian

market.However,

Asian

usersare

showingsignsofshoppingfatigue,

asdownloadsoftheapp,Shopee,declinedsharplyfrom65.7MinQ12022to

22.4MinQ12023.Othertop

ranked

shoppingapps,includingMeesho,FlipKart,Shopsy,alsoexperiencedYoY

declinesindownloads.MeeshoMessengerPhonePeTruecallerFlipkartPaytmShopsyNormalLinkmAstShopeeNote

Regarding

Download

EstimatesWhereismyTrainOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ12023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.010M20M30M40M50M60M70M80M90M9

|©2023SensorTower

Inc.-AllRightsReservedTo

p

Games

byDownloads

in

Q1

202310

|©2023SensorTower

Inc.-AllRightsReservedOverall

-WorldwideGooglePlayAppStoreTop

Games

by

Worldwide

DownloadsSubwaySurfersRobloxGarenaFree

FireCandyCrushLudoKingSubwaySurfersledinworldwidedownloadswithover60MinQ12023.Despitean8.5percent

declineYoY,

SubwaySurfershasmaintaineditsnumberonepositionsince

Q22022.Attack

HoleAlthoughHypercasualgame

downloadshavedeclinedQoQsinceQ12022,Attack

Hole,anew

titlethatlaunchedinthesecondhalfof2022,hasemergedasthefastest

growingHypercasualgame

bydownloads.InQ12023,thetitlemovedintothetop

ten

withatotal

of36.9Mworldwidedownloads,up2,833percent

fromthepreviousquarter.FIFA

MobileBlockBlast-BlockGardenscapesGoingBalls8BallPoolMyTalking

To

m2Football

League

2023StumbleGuysPUBGRoyal

MatchMyTalking

To

mFriendsBridgeRaceMobControlFishdomNote

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ12023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.010M20M30M40M50M60M70M11

|©2023SensorTower

Inc.-AllRightsReservedOverall

-United

StatesGooglePlayAppStoreTop

Games

by

U.S.

DownloadsRobloxAttack

HoleGardenscapesRoyal

MatchRoblox,Attack

Hole,andGardenscapeswerethetop

gamesintheU.S.inQ12023.StumbleGuys,was

inthetop

5fromQ32022,roundedoutthetop

20thisquarter.Chess-Play&LearnSubwaySurfersCandyCrushSurvivor!.ioSeveralgamesreleasedat

theendof2022andenteringthetop

20inQ12023,suchasAttack

HoleandFrozen

City,

surged

inpopularitywithinthespan

ofjust

afewmonths.Inparticular,

Attack

Holereached

secondplace

intheU.S.withinstalls

exceeding5MinQ12023.Parking

Jam3DDumbWays

to

DieTownshipMagicTiles3Ta

pAwayBlockBlast-BlockAmongUsMobControl8BallPoolPullthePinFrozen

CityNote

Regarding

Download

EstimatesCallofDuty®:

MobileOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ12023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.01M3M4M6M7M12

|©2023SensorTower

Inc.-AllRightsReservedOverall

-EuropeGooglePlayAppStoreTop

Games

by

European

DownloadsRobloxSubwaySurfersRoyal

MatchInadditionto

beingthetop

titleinQ12023intheUnitedStates,

RobloxledEuropeandownloadswiththeirbest

quarterat

12.6Msince

theirlaunch.AmongallEuropeancountries,Russiashowedthehighestappadoptionfor

Roblox,accountingfor

26percent

ofalldownloadsinRussia.Attack

HoleGoingBallsChess-Play&LearnWordsofWondersGardenscapesBlockBlast-BlockStumbleGuysCandyCrushPUBGArcade

andPuzzlegameswerethemost

populargenres

inthemobilegamingindustryinEurope,witheightofthetop

10gamesfallingunderthesegenres.Additionally,morethanone-fifthoftotal

gamingrevenuecomes

fromPuzzlegamesintheEurope.Snake.ioMelonPlaygroundFIFA

MobileAmongUsPianoStarNumberMasterMakeoversalonMagicTiles3Note

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ12023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.03M6M8M11M14M13

|©2023SensorTower

Inc.-AllRightsReservedOverall

-A

siaGooglePlayAppStoreTop

Games

by

Asia

DownloadsLudoKingSubwaySurfersCandyCrushLudoKingmanagedto

place

at

thenumber1spot

for

thesecondquarterinarow.

InQ12023,theappgenerated

38MdownloadsinAsia,

up5percent

QoQ.India,whichhasbeentheleadingAsian

countrysince

theapp's

launchin2016,accounted

for

85percent

ofLudoKing's

downloadsinQ12023.GarenaFree

FireEggy

PartyIndianBikesDrivingDream11NetEase'smultiplayerbattle

game,Eggy

Party,

hasdemonstrated

hugepotential.Its

rapid

ascentcontinuedinthefirst

quarterof2023,withitsquarterlydownloadsreachinganew

highof24M.DespiteonlybeingavailableinChina,itmovedintothefifthspot

inAsia.CarromPoolTemple

RunRobloxHillClimbRacingMyTalking

To

m2Attack

HoleSubwayPrincessCarGames3DPUBGMyTalking

To

mFriendsGoingBallsSnakeLite-SnakeFootball

League

2023Note

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ12023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.08M16M24M32M40M14

|©2023SensorTower

Inc.-AllRightsReservedTo

p

Publishers

byDownloads

in

Q1

202315

|©2023SensorTower

Inc.-AllRightsReservedOverall

-WorldwideGooglePlayAppStoreTop

Publishers

by

Worldwide

DownloadsMetaGoogleBytedanceMeta

heldits

place

asthelargest

apppublisheronmobilewhenitcomesto

worldwidedownloads.Halfofthetop

10appsinQ12023werefromMeta,

withInstagram

holdingontoits

lead

at

159Mdownloads,followedbyFacebook

andWhatsApp.AzurInteractiveSupersonicStudioSayGamesMeta

andGooglehaveconsistently

beenthetop

twoapppublishersbydownloadsfor

years,withMeta

holdingthetop

positionsince

Q22022.Meta’s

downloadshaveremainedabove600Mfor

thepast

sixquarterswhileGoogle’s

declinedQoQduringthesameperiod,from646MinQ42021to

579MinQ12023,down10percent.Embracer

GroupMiniclipMicrsofOutfit7LimitedABIGlobalLTDBabyBusVoodooTencentAmazonAppLovinTake

-Two

InteractiveAlibaba

GroupZego

StudioInShotNote

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ12023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.0100M200M300M400M500M600M700M16

|©2023SensorTower

Inc.-AllRightsReservedOverall

-United

StatesGooglePlayAppStoreTop

Publishers

by

U.S.

DownloadsGoogleMetaMicrsofDespiteaninepercent

declineYoY

inQ12023,Googlestill

remainedthedominantpublisherintheUnitedStates

inQ12023,with86Mdownloads,adifference

ofmorethan50MfromMeta,

whichcameinadistant

second.AmazonVoodooTake

-Two

InteractiveEmbracer

GroupBytedanceSupersonicStudioAppLovinTemu

sawthegreatest

growthindownloadsamongthetop

20publisherswitha56percent

increasefromQ42022.

ItcontinuallygainsadoptionduringQ22023,remainingat

ahighlevelofmorethan6MdownloadsinApril.Temu’s

popularitydemonstrates

thedemandfor

its

affordableshoppingappamidaperiodofrisinginflation.AzurInteractiveSayGamesTemuDisneyMiniclipComcastPlayrixHomaGamesElectronicArtsAT&TNote

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ12023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.010M20M30M40M50M60M70M80M90M17

|©2023SensorTower

Inc.-AllRightsReservedOverall

-EuropeGooglePlayAppStoreTop

Publishers

by

European

DownloadsGoogleAzurInteractiveMetaGooglecontinuedits

reignasthetop

publisherinEurope,with17differentapps,each

surpassing3MdownloadsinQ12023.Googlehasachievedconsistent

success

withits

diverseportfolioofapps.SupersonicStudioEmbracer

GroupSayGamesAzurInteractive

remainedinsecondplace

for

threeconsecutivequartersfollowingconsistent

YoY

growth.Thepublisherhitanew

record

inQ12023withinstalls

surpassing94M,up23percent

YoY.ABIGlobalLTDMicrsofBytedanceYandexMiniclipVoodooOutfit7LimitedTake

-Two

InteractiveAppLovinBabyBusAmazonABISHKKINGPlayrixNote

Regarding

Download

EstimatesHomaGamesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ12023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.020M40M60M80M100M120M140M18

|©2023SensorTower

Inc.-AllRightsReservedOverall

-A

siaGooglePlayAppStoreTop

Publishers

by

Asia

DownloadsMetaGoogleBytedanceTencentDespiteeach

ofthetop

publishersexperiencingaslightdeclineQoQ,thesamefourpublishershavetaken

thetop

spots

inAsia

each

ofthepast

fivequarters.Meta

was

particularlypopularinAsia

andledthetop

publisherswithnearly300MdownloadsinQ12023.AzurInteractiveBabyBusInstagram

was

Meta’s

top

appinQ12023,withnearly30percent

ofthepublisher

’s

installs,

followedbyFacebook

with27percent,andWhatsAppwith17percent.SupersonicStudioMiniclipSayGamesOutfit7LimitedAlibaba

GroupEmbracer

GroupRelianceJioABIGlobalLTDInShotZego

StudioMicrsofNetEaseVoodooNote

Regarding

Download

EstimatesSnapOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ12023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.060M120M180M240M300M19

|©2023SensorTower

Inc.-AllRightsReservedTo

p

Markets

byDownloads

in

Q1

202320

|©2023SensorTower

Inc.-AllRightsReservedOverallGooglePlayAppStoreTop

Market

by

DownloadsIndiaUSIndia

saw

6.4

billion

downloads,

down

3.6

percent

year-over-year.Thevast

majorityofthesecamefromGooglePlay,

atrendseeninallofthetop

ten

markets

withtheexception

oftheU.S.BrazilWhileeach

ofthetop

5markets

experiencedadeclineindownloadsinQ12023YoY,

Turke

yhadthehighestYoY

growthamongthetop

10countriesat

5percent,withinstalls

climbingfrom1BinQ12022to

1.1BinQ12023.IndonesiaRussiaMexicoTurkeyPakistanVietnamPhilippinesNote

Regarding

Download

EstimatesOurestimates

includeworldwidedailydownloadtotals

foriPhoneandiPad

forJan.1throughMar.

31,2023Appleappsareexcluded.Wereportuniqueinstalls

only(onedownloadperUser).01B2B3B4B5B6B7BAs

Google

Play

is

not

available

in

China,

we

have

excluded

it

from

this

chart.21

|©2023SensorTower

Inc.-AllRightsReservedApp

StoreTop

Markets

by

DownloadsQ12022Q120232.0B1.5B1.0B500M0-1.98%TheU.S.andChinaremainfar-and-away

thelargest

markets

for

theAppStore,

together

comprising43percent

ofalldownloadsontheplatforminQ12023.Both

sawYoY

declinesindownloads.-6.6%AlthoughJapanexperiencedadouble-digitdeclineinmobilegamedownloadsYoY

(down20percent),total

mobileappdownloadshaveremainedstable

at

last

year

’s

level.Itwas

theonlyoneofthetop

marketsontheAppStore

thatevadednegative

growth.Thiswas

dueto

large

YoYgainsintheUtilities,Travel

andFood&Drinkcategories,

whichsawacombinedtotal

of16MmoredownloadsinQ12023thanQ12022.1.90B1.86BAmongthetop

5markets,

Russiasawthelargest

declineat

8.6percent

YoYinQ12023followingtheonsetoftheRussia-Ukrainewar.

Mobilegamedownloadstookaparticularlysustained

hitasthecategoryexperiencednegative

YoY

growthineach

ofthelast

fourquarters.1.77B1.66BMeanwhile,Brazil

sawstrong

growthinmobileappadoption,withdownloadsupmorethan16percent

YoY.

Ifthistrendcontinues,itcouldovertake

Russiaasthefifthlargest

market

inthecomingyears.+0.7%-1.2%307M-8.6%398M400M311M310M283MNote

Regarding

Download

EstimatesOurestimates

includeworldwidedailydownloadtotals

foriPhoneandiPad

forJan.1throughMar.

31,2023Appleappsareexcluded.Wereportuniqueinstalls

only(onedownloadperUser).U.S.ChinaMainlandJapanU.K.Russia22

|©2023SensorTower

Inc.-AllRightsReservedGoogle

playTop

Markets

by

DownloadsQ12022Q120237B6B5B4B3B2B1B0Although

India

saw

a

5.2

percent

year-over-year

decline

indownloads,

it

has

still

managed

to

exceed

6B

for

each

of

the

past

3years.

Indiaaloneaccounted

for

over23percent

ofdownloadsonGooglePlay;theonlycountryto

account

for

adoubledigitshareofdownloadsinthatstore

inQ12023.-5.2%Incontrast

to

thedouble-digitgrowthontheAppStore,

Brazil

andIndonesiasawanearly10percent

YoY

declineonGooglePlay.

Installs

inBrazil

fellfrom2.5BinQ12022to

2.3BinQ12023,andinIndonesiafellfrom1.8Bto

1.6B.Despitethis,Brazil

andIndonesiaremainedinthetopthreemarkets

onGooglePlay.6.49B6.15B-8.8%2.28B-8.9%-3.0%1.31B-3.1%2.50B1.79B1.63B1.35B1.29B1.25BNote

Regarding

Download

EstimatesOurestimates

includeworldwidedailydownloadtotals

forGooglePlayforJan.1throughMar.31,2023.Wereportuniqueinstalls

only(onedownloadperUser).Googlepreinstalledappsareexcluded.Androiddownloadestimates

donot

includethird-partystores.

Figuresrepresentaggregate

installs

ofallappversions,ex:Facebook

andFacebook

Lite.IndiaBrazilIndonesiaU.S.Russia23

|©2023SensorTower

Inc.-AllRightsReservedStories

ofthe

Quarter24

|©2023SensorTower

Inc.-AllRightsReservedStories

of

the

Quarter:IntroductionThe

Age

of

Artificial

Intelligence

(AI)Could

your

business

benefit

fromaccess

to

Store

Intelligenceinsights

and

the

highly

a

cc

u

ratedata

used

to

build

this

report?Seethefastest

growingappsandpublishersbydownloadsorrevenue.ThepopularityofAi-Powered

appssoared

inQ12023.ConversationalAIemerges

asahotnew

trend,andchatbot

appsnowdominate

themarket.The

Decline

in

Social

Networking

AppInstalls

in

Top

MarketsFollowingtheriseinsecurityandprivacyconcerns,

SocialNetworkingappshaveexperiencedYoY

declinesintop

markets.REQUEST

DEMOTemu’s

Success

in

North

AmericaTemu

hassuccessfully

managedto

become

thefastest

growingmarketplaceappbydownloadsinits

first

quarterafterrelease,

andits

rapid

ascent

continuedinNorthAmericainQ12023.25

|©2023SensorTower

Inc.-AllRightsReservedAI-Powered

Apps26

|©2023SensorTower

Inc.-AllRightsReservedChatbot

from

Vulcan

LabsLeads

AI

Apps

by

Both

Downloadsand

RevenueTop

by

DownloadsTop

by

RevenueAIChatbotVulcan

LabsAIChatbotVulcan

Labs1212Top

Productivity

Apps

referencing

the

term

“AI”

in

name

or

description,

AppStore

and

Google

Play,

Q1

2023Bing-Your

AIcopilotMicrosoftCorporationGenie-AIChatbotAppNationGenie-AIChatbotAppNationAlChat-ChatbotAlAssistantSocialMediaApps33AlChat-ChatbotAlAssistantSocialMediaAppsELSA:AILearn&SpeakEnglishELSA44ELSA:AILearnELSAChatOn-AIChatbotAssistantAIBY55AskAI-ChatPhotoDirector66Codeway

DijitalHizmetlerAnonimSirketiCyberLinkNova

AI-ChatGPTpoweredChatScaleUpChatMossBeijingShitongTianxiaInformation77PhotoDirectorCyberLinkAIChat-Assistant

&Chatbottappz88AIChat-AssistanttappzChatAI-AskAnythingElevenThirteen99ChatOn-AIChatbotAssistantAIBYGoatChat-Your

AICharacterAdaptivePlus1010Note:Ai-Poweredappsincludingtheterm‘Ai’

intheirappnamesordescription27

|©2023SensorTower

Inc.-AllRightsReservedRevenue

of

AI-PoweredProductivity

Apps

Skyrocketedin

Q1

2023QuarterlyDownloadsandRevenuefor

Top

GrossingAIAppsTop

Productivity

Apps

Including

the

Term

‘AI’

in

Name$25M$20M$15M$10M$5M50M40M30M20M10M0MInrecent

years,therehasbeenasurge

ofinterest

inAItechnologies,andthishasledto

therelease

ofnumerousAI-poweredproductivityappsonboth

theGooglePlayandAppStore

platforms.RevenueDownloadsWithintheProductcategory,

thenumberofappswithnamesthatincludetheterm“AI”

haveseensubstantial

growth,risingfromonly3in2020to

34inthefirst

quarterof2023.Furthermore,installs

andrevenuegenerated

bytheseappshavealsogrownsignificantly,withrevenuereaching$20MinQ12023,up396percent

QoQcompared

to

Q42022,andinstalls

increasingto45.8M,up378percent

QoQ.ProductivityAppNamesMentioningAI40343020$0Q12022Q22022Q32022Q42022Q12023100753202020212022Q1202328

|©2023SensorTower

Inc.-AllRightsReservedU.S.

is

a

Major

Contributor

toAI-Powered

Apps’

RevenueDownloads

and

Revenue

of

Top

AI-Powered

Apps

by

Countries,

Q1

2023DownloadSharesby

CountriesQ12023RevenueSharesby

CountriesQ12023AI-poweredappsexperiencedasignificantsurge

inpopularitygloballyinQ12023.TheUnitedStates

ledtheway

intheadoptionoftop

AI-poweredapps,accountingfor

morethanone-fifthofthemarket

sharewithnear

10MdownloadsinQ12023-a550percent

increasefromthepreviousquarter.Inadditionto

thishighadoptionrate,

AI-poweredappsalsoperformedwellintermsofrevenueintheU.S..Thetop

AI-poweredappsintheU.S.generated

$8.3MinrevenueinQ12023,accountingfor

41percent

ofthetotal

market

share.TheUnitedKingdomtookadistant

secondplace

witha5percent

share.U.S.21%U.S.41%Other46%India6%Brazil5%To

pMarkets

by

GrossRevenue$9MOther68%U.K.5%$6MChinaJapan4%4%$8.3M$3M$958K$882K$836K$702K$0U.S.U.K.ChinaJapanCanada29

|©2023SensorTower

Inc.-AllRightsReservedSocial

Networking

Apps30

|©2023SensorTower

Inc.-AllRightsReservedSocial

Network

App

Installs

FellBelow

Pre

-Pandemic

LevelsQ1

Downloads

for

Social

Network

Apps

by

To

p

Markets720M620M520M420M320M160MFourofthetop

markets

sawtheirSocialNetworkinstalls

fall

belowthepre-pandemiclevel,withIndonesiaastheonlyexception.

Eachofthesemarkets

sawrapid

growthinSocialNetworkdownloadsduringt