点点网商业计划书

1.Mission&Vision1.1Positioning:

1.2.ValueProposition:LivesearchwithguidesUsergeneratedcontentMobilephonequeryingproductsreviewPricecomparisonProductYellowPage(software,book)BecomethebiggestelectronicproductslivesearchandreviewWeb2.0siteinChina.2.CompanyDescription:2.1Whoweare:

Weareanelectronicproductslivesearchandreviewwebsite.2.2Whereweare:WewilllandinZhongguancunBeijing.BecausethereisthelatestelectronicproductsinformationanditcoversalloverthecountrycomparedwiththeothercitieslikeShanghaiandShenzhen.2.3Whatwedo:ToprovidetheuserswithproductslivesearchwithguideToletusersgeneratethecontentbythemselvesTosendtheproductsreviewstotheusers’mobilephoneoncetheyqueryTocomparethepricesofdifferente-commercewebsitesTopublishproductyellowpagesoftwareandbooks2.4Whywestartup:(1)Thetimingisappropriate:NowWeb2.0isspreadingallovertheworld,everynewstart-upistryingtofindthewaytomakemiraclefromthistrend.Youtubemadeit,Myspacemadeit,Facebookmadeitandwecanalsomakeitinthenearfuture.BecauseinChina,thisconceptisstillverynewandnobigsuccessWeb2.0sitecomesup,especiallythesametypewebsite.WecanseethatourwebsiteisthefirstoneinChina.(2)Theneedfortheusers:UsersthinkthatitisverydifficulttofindtheelectronicproductsinformationonlinethroughthesearchengineslikegoogleoryahooandtheprofessionalelectronicproductsforumlikePConlineorIT168.Soourwebsitewithlivesearchandusersgeneratedproductsreviewsemergeswiththistime.3.Product&Services3.1Product:Thiswebsitecanbedividedintotwoparts:oneisthelivesearchandtheotheristheproductsreviewcommunity.Thesearchismadeupofsearchinthissiteandsearchwithguide.3.2Services:(1)Wewillprovidetherealpersonguidestohelptheusersfindtheinformationtheywant.Thisisthealternativefunctiontheuserscouldchoosewhethertheyneedtheguidehelp.Theyjustneedtotypethenameoftheproduct,andthenclickthesearchwithguide,ourrealguidewillcomeouttochatwiththeuserandguidehimtoknowabouttheproduct.(2)Wewillsendtheproductsreviewsandtheaveragepricestotheusers’mobilephoneoncetheywanttochecktheproduct’sinformation.Theyjustneedtotypethenameandtypeoftheproductandsendtotheassignednumberandthenourwebsitewillreplywiththedetailinformationmentionedabove.(3)Wewillcomparetheproduct’spricesofdifferente-commercewebsites(4)Wewillcollecttheinformationfromourdatabasetomaketheelectronicsproductguidedictionaryandguidebooks.(5)VirtualLab:accordingtotheuser’sreviewstowardstheproduct,inaflash-basedwebpage,theproductwillbemadeoftwosideoneidthepositivereviewsinredandnegativereviewsindark.Andthisisincreasingwiththereviewsfromtheusers.Thisisanillustrationofthereviewoftheproductinveryvividwaytohelptheusersknowaboutthegoodsquickly.Theproductsareupdatingeveryminute.4.1AboutWEB2.0

4.IndustryAnalysis

ThecorefeatureofWeb2.0isthattheusersareinformationreceiversaswellasinformationproviders,whichcanprovideaperfectplatformforinformationexchangesWeb2.0isthesecondgenerationofinternetbasedservicesthatletpeopleCollaborateandshareinformationonlineinanewway.Webasplatform,reachouttotheentirewebnotjustthecenter.Harnessingcollectiveintelligence,turningthewebintoakindofglobalbrain.Dataasthedrivingforce.Operationsmustbecomeacorecompetencyandusersmustbetreatedasco-developers,inareflectionofopensourcedevelopmentpractices.Lightweightprogrammingmodelstobuildlooselycoupledsystemsandallowsyndication.Softwareabovethelevelofasingledevicei.e.notlimitedtoanyspecificplatform,technologyanddevices.Richuserexperiencei.e.enablingusertousewebasamediumtocollaborate,classifyandediting,etc.4.1.1TheprinciplesofWeb2.0:Services,notpackagedsoftware,withcost-effectivescalability.Controloverunique,hard-to-recreatedatasourcesthatgetricherasmorepeopleusethem.Trustingusersasco-developers.Harnessingcollectiveintelligence.Leveragingthelongtailthroughcustomerself-service.Softwareabovethelevelofasingledevice.Lightweightuserinterfaces,developmentmodels,andbusinessmodels.CoreCompetenciesofWeb2.0Companies:4.2.About‘PublicEvaluationWebsite’

A‘PublicEvaluationWebsite〞is‘athirdparty’evaluationwebsitewhichprovidespublicplatformforconsumerstoexpressopinionsandexchangeinformation.PublicEvaluationWebsite’becomesmoreandmorepopularnowadaysinmainlandChina.Thereareseveralpublicevaluationwebsiteswhichfocusonfood,books,babynutrition,etcnowinMainlandChina.Thereisnopublicevaluationwebsitefocusonelectronicproductscurrently.Thepotentialof‘publicevaluationwebsite’inmainlandChina.Onesuccessfulexampleof‘publicevaluationwebsite’inmainlandChinais群众点评网whichfocusonfood.Nowithasmorethan60,000restaurantsinformationacross22citiesinChina,andhasalreadyhadmorethan500,000registeredusers.4.3.AboutelectronicproductsconsumptioninmainlandChinaEconomydevelopment,livingstandardimprovement,quickupdateofelectronicproductsFromoursurvey,wecanseethataround72%peoplespentmorethan1000inelectronicproductsinthelatestthreemonths,whichalsoshowsthehighelectronicconsumption.4.4.AboutelectronicproductwebsitesinmainlandChinaThereareseveralelectronicproductwebsitesinmainlandChinanow.However,theymainlyfocusonproductintroductionandpricecompare.Theinformationisnotcomingfromtheconsumersandusers.Thereisfewpeoplesharetherealuserexperienceofaspecificelectronicproductinthosewebsites.Inoursurvey,68%usersarenotsatisfiedwiththeinformationthosewebsiteprovided.Fromwhom,62%thinktheinformationisoutofdate,21%thinksomeevaluationisnotobjective,45%thinktheinformationisnotinteractive,12%thinktheinterfaceisnotuser-friendly,65%thinktheinformationisoverloadedanddon’tknowwhichoneisbelievable.4.5.AboutLiveSearchEngineThereisnolivesearchenginenowadaysinChina.However,livesearchengineappearsandbecomespopularintheworld.PeoplewillhaveverygooduserexperiencebyusinglivesearchguidebecausethereisalwayssomeonewaitingtosearchforyouintheInternet.Meanwhile,someseniorsearchguidesareelectronicexpertswhoareveryfamiliarwiththoseelectronicproducts.Theywillnotonlysearchsomeinformationforusers,butalsoprovideexpertopinionstoseniorusers.ThismodelhasnotyetappearedinChinamarket.

86%usersshowinterestinthelivesearchengine.4.6.AboutourmarketsurveyThereare332usersdidthissurveyforusthroughtheInternet.Therecomesomeusefulfigures.64%usersdecidewithinoneweektobuyanelectronicproduct,and14%takemorethanoneweektodecideTosearchforusefulinformationofelectronicproduct,42%usersusewithinoneweek,12%usemorethanoneweek,24%usersclaimedthattheycan’tfindusefulinformation.62%usersseekinformationofelectronicproductsfromtheInternet,amongwhich46%arefromprofessionalforum,42%arefromsearchengines,12%arefromprofessionalwebsites.94%usersarewillingtosharetheirconsumptionanduserexperienceofaspecificproductwithothers.Fromtheaboveanalysis,wecanseethatourWeb2.0LiveSearchEngineinElectronicProducthasmarketanddevelopmentpotentialinmainlandChina.

5.TargetMarket

5.1TargetUsers1.Size:Around500,000registeredusers,ofwhomabout15%-20%areactiveuserswhoarefansofelectronicproductsandalwaysexpresstheiropinionsonourwebsite.2.Demographics:Peopleagedbetween16to50,urbancitizens,useInternetoften,averagedincomeabove2500permonth+non-incomestudents,educationlevelisaboveseniorhighschool.3.Geographic:Bigormediumsizecities,wherelivingstandardarerelativelyhigh,andpeoplehavevarietiesofchoicesofelectronicproducts.4.OtherCharacters:Thosepeoplearewillingtobuyelectronicproducts,orareinterestedinelectronicproductsandeyesonfashionofelectronicproducts,notconservative,welcomeopinionsandenjoysharinginformation.5.2TargetAdvertisersThebigretailchainstoresorthemediumsizeretailstoreofelectronicproducts.Themainagentsofacertainbrandnameofelectronicproducts.Therepairserviceproviderofelectronicproducts.TheSecondhandmarketofelectronicproducts.

6.MarketandSalesPlan6.1Promoteourwebsite:Putadvertisementsinpopularelectronicproductmagazinessuchas?新潮电子?、?电子产品世界?、?今日电子?etc.OnekeysuccesselementofWeb2.0istoattractasmanyexpertsandfanstothewebsiteandleadthemtocontributeusefulinformation.Puttingadvertisementsinthosepopularproductmagazinesisagoodwaytoattracttheelectronicproductfansandexpertstoourwebsite.Cooperatewithsomepopularwebportals,andprovideelectronicproductlivesearchengineforthem.Onlineadvertisementinpopularelectronicbusinesswebsitesuchastaobaoorebay.Putadvertisementintheadvertisementbrochuresentoutbytheelectronicproductretailers.PartnerwithothersearchenginelikeBaidu,sothatwhenuserssearchforonespecificelectronicproduct,theymightfindourwebsitefromsearchengine.Sponsorthefamousuniversityactivities,andtitletheactivitieswithourwebsitename,suchas“点点杯〞电子产品设计大赛。Becausestudentsarepotentiallargegroupofelectronicproducts.Linkwithpopularwebsites.6.2Promoteourservice:Forusers:Theusershavecertainlogintimecanenjoyoursenioruserservicefreeof

chargeinatrialperiod.Afterthat,theycanchoosewhethertheywillcontinue

tousethepayservices.

Accordingtheuserscontributiontothewebsite,theycanhavediscountonour

website’spayservice.ForAdvertisers:

Wewillputtheiradvertisementsonourwebsitefreeofchargeinatrialperiod.

Withthefactthattheygetbenefitsfromthat,theywillsupportourwebsiteby

payingustocontinuetheadvertisements.

Thiswillbeourfirstincomeandmoreimportant,thestrongsupportingevidence

tootherpotentialadvertisers.Strengths

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TheliveSearch

Youcanenjoyamagicsearchexperiencewhichismoreuserfriendlysincethereisaguidesearchingforyouonlineandacquiretheaccurateinformation.

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Web2.0:usergeneratedcontent+e-commerce

Themostimportantfactorsaretheinteractivityandparticipation.Tryingtocombineweb2.0withecommerce.

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Convenient(varioussearchways)

Onlinewebsite,SMSaboutmobilephonequeryingproductsreview,Productyellowpagewiththeformsofsoftware,handbook,magazine.7.CompetitiveAnalysis

Weaknesses＊ideasdrivenneedsfirstparticipantstomakeittangible

havenoourowndatabaseinthebeginning

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theprofessionalqualityofguides

howtobuildthestandardsofanobjectiveevaluation?eliminatethefundamentalclashbetween“Trustworthy”and“恶搞”.

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lackofacompletee-commerceprocess

Opportunitiesthefirstandbiggestelectronicproductslivesearchandreviewweb2.0siteinChina

thehugedemandandwidevarietyofelectronicproductsinChinaChinaisthebiggestelectronicproductsmarketintheworld.Mobilephone,laptopcomputer,mp3,mp4,digitalcameraandotherelectronicproductsareupdatingwiththerapidspeed.theChinesenetizens’habitofsearchingonlineandshoppingonlineOpportunitiesthefirstandbiggestelectronicproductslivesearchandreviewweb2.0siteinChina

thehugedemandandwidevarietyofelectronicproductsinChinaChinaisthebiggestelectronicproductsmarketintheworld.Mobilephone,laptopcomputer,mp3,mp4,digitalcameraandotherelectronicproductsareupdatingwiththerapidspeed.theChinesenetizens’habitofsearchingonlineandshoppingonlineOpportunitiesthefirstandbiggestelectronicproductslivesearchandreviewweb2.0siteinChina

thehugedemandandwidevarietyofelectronicproductsinChinaChinaisthebiggestelectronicproductsmarketintheworld.Mobilephone,laptopcomputer,mp3,mp4,digitalcameraandotherelectronicproductsareupdatingwiththerapidspeed.theChinesenetizens’habitofsearchingonlineandshoppingonlineOpportunitiesthefirstandbiggestelectronicproductslivesearchandreviewweb2.0siteinChina

thehugedemandandwidevarietyofelectronicproductsinChinaChinaisthebiggestelectronicproductsmarketintheworld.Mobilephone,laptopcomputer,mp3,mp4,digitalcameraandotherelectronicproductsareupdatingwiththerapidspeed.theChinesenetizens’habitofsearchingonlineandshoppingonlineThreatseasytocopythenetworkinfrastructureisrelativelybackwardcompetitors:PC186.comhavesetupasuccessfulparadigmandattractmanyuserswhicharealsoourtargetconsumersThreatseasytocopythenetworkinfrastructureisrelativelybackwardcompetitors:PConline186havesetupasuccessfulparadigmandattractmanyuserswhicharealsoourtargetconsumers8.RevenueModel1.Advertising:

Wecanmakeadvertisementsforthetargetelectronicsproductioncompanies.Iftheuserssearchtheproductsandtherelatedadswillcomeoutontherightofthesearchresultspage.JustliketheGoogle’sAdsense.Andiftheusersgototheproductsreviewpagetheadswillappearintheformofbanneronthetoportheleft.2.SMSQuerying:Theusersneedtopayfor1RMBforonceproductreviewquery.Andwewillcooperatewiththetelecommunicationoperatorsandthesharenormallywillbe7/3.Wegot7.3.AdvancedGuideCharge:Ourliveguideservicewillbedividedintotoparts:oneisforfreeandinthissituationtheguidejustprovidestheoutsideusefullinkstotheusers.Andtheotherisforcharge.Ourexpertguideswillhelpyoufromtheirpersonalexperien