公关广告英文术语

-.z.接下来，让我们了解一些，公关及公关活动涉及到的专业英语术语。筹划(plan)：公关活动PRactivity公关公司PRpartner投标书tenderbook提案proposal公司介绍panyprofile公关策略PRStrategy传播策略municationstrategy**新闻宣传Newsmunicationabout**公关公司职责ResponsibilityofPRAgency传播目标Objective目标受众TargetAudience传播现状分析CorporatemunicationSWOTAnalysis优势Strength(S)劣势Weakness(W)机遇Opportunity(O)威胁Threat(T)负责人Stakeholder新闻宣传Newsmunication媒体沟通Mediamunication新媒体开拓NewMediaE*ploited最少12名来自业或公司的具有领导地位的资深公共关系实践者组成的小组apanelofatleast12leadingseniorPRpractitionersfromagencyandin-houseenvironments**上市后新闻宣传Newsmunicationafter**launch危机公关CrisisPR根据实际情况进展跟进处理Crisismanagementaccordingtoactualsituation**舆论环境Publicenvironmentfor**核心媒体群策略StrategyofKeyMediagroup结合实际需求进展新媒体开拓Toe*ploitednewmediaaccordingtoactualneed强化媒体的掌控Strengthenthecontrolofmedia**新闻资料准备Newsfilespreparationfor****后续宣传municationafter**区域性inlocalareas本月重点工作To-dolistofthismonth其他工作Others日常新闻宣传Dailynewsmunication媒体分析AnalysisofMedia重点监测Thekeypointmonitorlist媒体监测总结MonitorConclusion意见领袖opinionLeader中坚力量coregroup传统核心团队TraditionalGroup新锐团队Newcoregroup出发点Basicpoint建立品牌形象Setuptheimage今年的促销活动PromotionalActivityoftheYear吸引注意力的促销活动attention-grabbingpromotionalevent2021年公关环境PRcircumstance2021活动(event):合作工程cooperationproject圆桌会议roundtablemeeting会场布置VenueArrangement设计方案Designproposal地面设计floorplan贵宾室VIProom签到处reception透视图perspectivedrawing指引牌设计directionalsignagedesign邀请函invitation单独插页aseparatepageinside折叠线foldingline胸卡breast-card备选设计方案alternativedesign背景设计backdropdesign**后期维护工作(相册制作等)Maintenanceworkafter**(picturefilesmade)活动前期沟通宣传Pre-eventmunication活动过程跟踪沟通During-eventmunicationandfollow-up活动容和细节建议EventDetailRemend活动(形式)筹划EventPlan活动(线下：会展、路演、促销等)Events**成员小型媒体沙龙**membermediasalon华南媒体沙龙活动Huananmediasalonevent媒体食宿安排AcmodationArrangement参加规则Rulesofentry礼物建议GiftRemend颁奖时间AwardsPresentation相关网页的设计制作HomepagesDesignandProduction颁奖仪式场地安排AwardingCeremonyVenueArrangement现场活动执行支持On-SiteSupport支持材料/辅助材料Supportmaterial活动后分析总结报告After-EventSummaryReport访问日程VisitAgenda日程Agenda地点Venue现场制作物设计制作DecorationDesignandproduction设计作品制作并完成Designworkfinalizationlogo的设计制作Designingandmakingthethelogoof****工程展厅布置VI设计制作E*hibitionhalldisplayandVIdesignon**Project电子杂志的设计制作并提交Theon-linejournaldesignandpletion**前期准备工作Preparationworkfor****跟进工作Somefollowingworkabout****vi设计制作TheVIdesignabout**执行(e*ect):中国国媒体Chinesedomesticmedia业、商贸媒体Industry/trademedia群众媒体Generalmedia国际媒体中国通讯员Chinabasedinternationalcorrespondents中国主流媒体Chinakeymedia核心媒体拜访VisitKeyMedia政府Government主要传播信息KeyMessage摘除网络负面声音，BBS，Blog灌水DropnegativeinformationininternetandinformationreleaseonBBSandBlog媒体邀请(待定)MediaInvitation(Suspending)媒体邀请(邀请媒体建议、邀请函撰写发送跟踪)MediaInvitation(Medialistremend/invitationletter/invitefollowup)活动前期沟通宣传Pre-eventmunication活动过程跟踪沟通During-eventmunicationandfollow-up媒体食宿安排AcmodationArrangement**工程，发布频次7篇，传播量字14000字**,thereleasingfrequencyare7pieces,municationvolumeare14000words**工程，发布频次25篇，传播量38837字**,thereleasingfrequencyare25pieces,municationvolumeare38837words费用预算(budget):合同contract税费ta*入场费entryfee根底公关费用明细表BudgetListonBasicPRE*penses媒体维护费用e*penseonmediarelationsmaintenace危机公关费用e*penseoncrisismanagement政府公关费用e*penseongovernmentrelations公关培训费用e*penseonpublicrelationstraining新闻稿撰写费用e*penseonnewsarticleswriting月效劳费用e*penseonPR.service费用总计totale*penses序号order工程program费用预算budget工程说明e*planations效劳费用servicefee其他相关：窄播Narrowcasting新闻发布Newsrelease有新闻价值的Newsworthy在线沟通On-linemunications在线媒体关系On-linemediarelations在线监测On-linemonitoring在线宣传Onlinepublicity评论文章Op-Ed说服Persuasion产品宣传信Pitchletter专题报告Positionpaper新闻发布会Pressconferences媒体监测Pressmonitoring媒体关系Pressrelations新闻界Press印刷媒体Printmedia印刷出版物Printpublications产品促销Productpromotion产品宣传Productpublicity工程小组Projectteam公众抱负Publicaspiration公众态度Publicattitudes公众意识Publicawareness公共事务管理Publicissuesmanagement公众情绪Publicmood公众需要Publicneed舆论Publicopinion公共政策预测Publicpolicyforecasting公关广告Publicrelationsadvertising公关公司Publicrelationsagency公关咨询与调研Publicrelationscounselingandresearch公关部Publicrelationsdepartment公关目标/战略Publicrelationsobjectives/strategies公关方案Publicrelationsplan公关方案Publicrelationsprograms公关策略Publicrelationstactics公众意见Publicsentiment公益宣传广告Publicserviceannouncement宣传Publicity问卷Questionnaire监管当局Regulatoryauthorities调研Research危机沟通Riskmunication摘要文章Round-uparticle促销Salespromotion样本Sample卫星连线访谈Satellitemediatours轰动手法Sensationalism形势分析Situationalanalysis社会预期Societale*pectations软性新闻Softnews特殊利益团体Specialinterestgroups演讲Speech演讲稿写作Speech-writing扭曲事实Spin代言人Spokesperson备用声明Standbystatement股东Stockholders托词Subterfuge上下级沟通Supervisorymunications供给商Suppliers调查Surveys电台访谈节目Talkradio目标受众Targetaudience沟通Telephonemunication第三方认可T