现代农业宣传介绍模板

MERAGAONMERADESH

(ruralretail)PresentedByUdayMishraGSBAGr.Noidaukmishra85@gmail 98916835181/5/20241

CONTENTS

DEFININGRURALINDIARURALRETAILSCENARIOININDIAREGULATIONSANDPOLICIESINRURALRETAILSIGNIFICANTPLAYERS–goderjadharitc-chaupalhariyalikisanbazaarBUSINESSMODELOFITCIMPEDIMENTS&RECOMMENDATIONS1/5/20242DEFINGRURALINDIA…!!

CensusofIndiadefinesRuralSettlementsas......Populationlowerthan5,000personsPopulationdensitylowerthan400persons/sq.kmAtleast75%ofmalepopulationengagedinAgri.activities.1/5/20243

RURALSCENARIO

RETAILTOWARDSRURALAREASGREATOPPORTUNITIESFORMARKETERTHEINDIANRURALMARKET1/5/20244

RETAILTOWARDSRURALAREAS

RuralIndiaconsistsof720Millionconsumersacross6,38,000villages---17%ofthesevillagesaccountfor50%oftheruralpopulationand60%oftheruralwealth----Extensivereachisrequiredastocover50%market1,00,000villagesmustbecateredImmenseopportunityamountingtoUS$125billion1/5/20245Cont…

RuralRetailisgrowing@7%p.a.Ruralconsumptionisalsoshiftingfrombasicfoodgrainstofruits,vegetables,dairyandpoultryproducts,aswellasbeveragesDemandforbetterqualityfoodleadingtohugedemandforbasicfoods1/5/20246GREATOPPORTUNITIESFORMARKETER

1/5/20247TheIndianRuralMarket

TheRs140,000croreruralretailmarketisexpectedtocrossRs180,000croremarkby2021,AnduptoRs240,000croreby2021(CII).TheruralrevolutionisdrivenbyRisingpurchasingpower,Changingconsumptionpatterns,1/5/20248Contd…increasedaccesstoinformationandcommunicationtechnology,improvinginfrastructureincreasedgovernmentinitiativestoboosttheruraleconomy,1/5/20249RURALOCCUPATION1/5/202410OCCUPATIONSURBANRURALCultivator540PettyShopkeeper155Wageearner2035Salaryearner4020Others188

USChinaIndiaTotalRetail2325323180Value$bn%SaliencetoaboveTraditional158098Modern85202Source:Census2001,IRS2006,ACNielsenSource:ACNielsen1/5/202411THERURALCONSUMERIsavalueseekerSeekscomfortsandamenitiesDoesnotwishtobeseenasthedeprivedcousin.Doesnotexperimenteasilybutthisdoesnotmeanthat“hewouldnotchange〞.Valueslocalrelationshipsbecauseofunfavourablepastexperiences1/5/202412

REGULATIONSANDPOLICIESINRURALRETAIL

1.Essentialcommodityact:Thefertilizerindustryiscentrallyregulatedbythegovernmentthroughanadministeredpricingmechanism&salesallocationunderEssentialCommoditiesAct(ECA).Intheyear2002-03,thegovernmentannouncedalongtermPricingpolicyforurea.2.IndianLandAcquisitionAct18943.AgriculturalProduce(Grading&Marking)ACT,1937(ACTNo.1of1937)(asamendedupto1986)1/5/202413CONTD…54NonAgriculturalUseClearance--5.UnderPN4/2006--100%FDIisallowedthroughtheautomaticroutein-Floriculture,Horticulture,DevelopmentofSeeds,AnimalHusbandryPisciculture,aqua-culture,cultivationofvegetables,mushrooms,undercontrolledconditionsandservicesrelatedtoagroandalliedSectors.6.Intrastateagriculturallandtaxes--vary,promptingthecurrentfinance-ministertomootforacommonGST(Goodsandservicestax)whichwouldhelpinbringingallthevariousstatetaxesunderacommonfoldincludingtheagriculturalincometaxesleviedindividuallystatetostate.1/5/202414SIGNIFICANTPLAYERSGODREJADHARITC-CHAUPALHARIYALIBAZAAR1/5/202415GodrejAadhar:FORMATOFGODREJADHARFMCGproducts,fertilizers,animalfeed,etc.Serviceslikebanking,insurance,pharmacy,postalservicesandpetrolpumps1/5/202416servicesofferedcropadvisoryservices,soil&watertestingservices;buybackofoutput,cropfinance,supplyofagriinputsandanimalfeeds,transferofinformation(weather,price,anddemandsupply),doordeliveryofproductsetc.1/5/202417acompletesolutionproviderfortheIndianfarmersprovidesprofessionalguidancewithanobjectivetoimproveproductivity,higherreturnsandimprovedcostbenefitratio.OPERATIONS24outletsineightrurallocationsacrossthecountryandeachoutletservices20villagesinitsvicinityGodrejAadharhasalreadyforgedJVswithApolloPharmacy,TataAgrico,BajajAllianzLifeInsuranceandHPCLforvalueaddedservicesattheoutlets.Thecompanyplanstosetupmorethan1,000storesby2021.

1/5/202418

HARIYALIKISANBAZAAR

(DSCLCorporation)DCMShriramConsolidatedLimited

TheTrustedRuralBusinessHubHelpthecustomerincreasehisincome,educatethecustomer,beforeyouselltothecustomer1/5/202419HariyaliKisaanBazaarMr.AjayShriram,ChairmanMr.VikramShriram,ViceChairman&MDTheconceptaimstosimplifythePrivatelabelseedsContractfarming–vegetablesProcurement1/5/202420

DSCLplanstoexpandto250-300outletsbytheendofFY2021-09.Eachstorecoversanareaof3-4acresandismanagedbyateamof7-8peoplewhomtheCompanytrainscontinuously.Itofferstheruralhouseholdallfarmingandconsumerproductsandrelatedservicesalongwithfinancialservicesunderoneroof.Thecompanyalsolaunchedcreditservicesduringitssecondquarter2007-08,inassociationwithHDFCbank,providingloansforvariouspurposes.1/5/202421HariyaliKisaanBazaarTriggeringRuraleconomy

CreatesPurchasingPowerbyfocusingonincreasingIncomeLevels1/5/202422EnablingimplementationofNewTechnologyinAgriculture1/5/202423GivingtheCustomerstherighttochooseThenumberofHariyalioutletsnowstandsat177,whichthecompanyplanstoscaleupaggressivelytoaround300outletsbyMarch2021.Launchedin2002-03‘Hariyali’isnowpresentin8statesacrossIndia1/5/202424DeployingITforrealempowerment1/5/202425NOWE–CHAUPAL

ITCLimited

1/5/202426E-CHAUPALThisconceptaimstoProvidethepowerofexpertknowledgetoeventhesmallestfarmer2.Informationhelpsfarmerssecuresbetterprice,qualityandproductivity1/5/202427E–ChoupalBenefitstofarmersincludeBetterpurchasepriceofagri-inputsAvailinformationonbestfarmingpracticesCommandprevailingmarketprices4millionfarmersbenefitedthrough6,500installationscoveringaround40,000villages1/5/202428By2021,ITCVisionistocover100thousandvillages,whichrepresent1/6thofruralIndia,andcreatemorethan10millione-farmers1/5/202429BUSINESSMODEL

(CHAUPALSAGAR)IDEABEHINDCHAUPALSAGAR--MAKETHEPOTENTIALCUSTOMERS--PROVIDEDIFFERENTCUSTOMERSERVICES--REAPTHEBENEFITFROMPOTENTIALCUSTOMER1/5/202430FACILITIESATCHAUPALSAGARAWIDERANGEOFPRODUCTSFORALLSEGMENTSTRAININGFACILITIESFORFARMINGCOMMUNITYONSCIENTIFICFARMINGPRACTICESGODOWNSFORSTORAGEOFFARMPRODUCEINFORMATIONCENTERFORONLINEWEATHERINFORMATIONCONTINOUSSERVICESFROM6AM-9PM1/5/202431FUTUREPLANNINGESTABLISHMENTOFATMsATMALLSAVAILIBILITYOFINSURANCEPRODUCTSFORFARMERSTIEWITHPRIVATEHEALTHCARESERVICEPROVIDERFORPRIMARYHEALTHCAREFACILITYTIEWITHBPCLFORFUELPUMPSESTABLISHMENTOFSOILTESTINGLABORATRIESPUBLICENTERTAINMENT1/5/2024321/5/202433ITCFARMERSINSURANCECOMPANYAGRI-INPUTCOMPANYAGRICULTUREUNIVERSITIES/STATEAGRICULTUREDEPTINPUTSUPPLYTECHNCALGUIDANCEMARKETINGASSISTENCETRAININGRuralBusinessChallenges–Increasingcostsofland–Paceofexpansion–Highoperatingcosts–Lowmarginofagri-inputs–Lowpurchasingpowerofconsumers1/5/202434

CONT…

•Lackofliteracyandawareness•Lowpercapitaincome•Widegeographicspread.•GapsinroadandTelecommunicationsconnectivity.•Lackofreliableelectricityandwatersupply•LimitedDistributionnetworkforexamplecoldstorage.•Competitionfromlocalplayers1/5/202435ImpactofEntrepreneurialInitiatives

onRuralIndiaFarmersgetagri-inputsatcompetitiveratesandhaverangeofproductstochoosefromIncreasingruralbankaid(loans)helpsimprovethepurchasi