2008-06四级真题及答案

PAGEPAGE4Part=1\*ROMANIWriting(30minutes)RecreationalActivitiesDirections:Forthispart,youareallowed30minutestowriteALetterofApologyaccordingtotheoutlinegivenbelow.Youshouldwriteatleast120wordsfollowingtheoutlinegivenbelowinChinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。Part=2\*ROMANIIReadingComprehension(SkimmingandScanning)(15minutes)MediaSelectionforAdvertisementsAfterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselecttheappropriatemediafortheadvertisement.Wediscussherethemajortypesofmediausedinadvertising.Wefocusonattentiononseventypesofadvertising:television,newspapers,radio,magazines,out-of-home,Internet,anddirectmail.TelevisionTelevisioninanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisers.WhenyouconsiderthatnearlythreeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaire?youcanunderstandthepoweroftelevisiontocommunicatewithalargeaudience.Whenadvertiserscreateabrand,forexample,theywanttoimpressconsumerswiththebrandanditsimage.Televisionprovidesanidealvehicleforthistypeofcommunication.Buttelevisionisanexpensivemedium,andnotalladvertiserscanaffordtouseit.Television’sinfluenceonadvertisingisfourfold.First,narrowcastingmeansthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudience.theGolfChannel,forinstance,iswatchedbypeoplewhoplaygolf.HomeandGardenTelevisionisseenbythoseinterestedinhouseholdimprovementprojects.Thus,audiencesaresmallerandmorehomogeneous(具有共同特点的)thantheyhavebeeninthepast.Second,thereisanincreaseinthenumberoftelevisionchannelsavailabletoviewers,andthus,advertisers.Thishadalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesareexposed.Third,digitalrecordingdevicesallowaudiencemembersmorecontroloverwhichcommercialstheywatch.Fourth,controloverprogrammingisbeingpassedfromthenetworkstolocalcableoperatorsandsatelliteprogrammers.NewspapersAftertelevision,themediumattractingthenextlargestannualasrevenueisnewspapers.TheNewYorkTimes,whichreachesanationalaudience,accountsfor$1billioninadrevenueannually.Ithasincreaseditsnationalcirculation(发行量)by40%andisnowavailableforhomedeliveryin168cities.Locally,newspapersarethelargestadvertisingmedium.Newspapersarealessexpensiveadvertisingmediumthantelevisionandprovideawayforadvertiserstocommunicatealonger,moredetailedmessagetotheiraudiencethantheycanthroughtelevision.Givennewproductiontechniques,advertisementscanbeprintedinabout48hours,meaningnewspapersarealsoaquickwayofgettingthemessageout.Newspapersareoftenthemostimportantformofnewsforalocalcommunity,andtheydevelopahighdegreeofloyaltyfromlocalreaders.RadioAdvertisingonradiocontinuestogrow.Radioisoftenusedinconjunctionwithoutdoorbill-boards(广告牌)andtheInternettoreachevenmorecustomersthantelevision.Advertisersarelikelytouseradiobecauseitisalessexpensivemediumthantelevision,whichmeansadvertiserscanaffordtorepeattheiradsoften.Internetcompaniesarealsoturningtoradioadvertising.Radioprovidesawayforadvertiserstocommunicatewithaudiencemembersatalltimesoftheday.Consumerslistentoradioontheirwaytoschoolorwork,atwork,onthewayhome,andintheeveninghours.Twomajorchanges—satelliteandInternetradio—willforceradioadvertiserstoadapttheirmethods.Bothoftheseradioformsallowlistenerstotuneinstationsthataremoredistantthanthelocalstationstheycouldreceiveinthepast.Asaresult,radiowillincreasinglyattracttargetaudienceswholivemanymilesapart.MagazinesNewsweeklies,women’stitles,andbusinessmagazineshaveallseenincreasesinadvertisingbecausetheyattractthehigh-endmarket.Magazinesarepopularwithadvertisersbecauseofthenarrowmarketthattheydeliver.Abroadcastmediumsuchasnetworktelevisionattractsalltypesofaudiencemembers,butmagazineaudiencesaremorehomogeneous.IfyoureadSportsIllustrated,forexample,youhavesuchincommonwiththemagazine’sotherreaders.Advertisersseemagazinesasanefficientwayofreachingtargetaudiencemembers.Advertisersusingtheprintmedia—magazinesandnewspapers—willneedtoadapttotwomainchanges.First,theInternetwillbringlargeraudiencestolocalnewspapers.Theseaudienceswillbemorediverseandgeographicallydispersed(分散)thaninthepast.Second,advertiserswillhavetounderstandhowtouseanincreasingnumberofmagazinesfortheirtargetaudiences.Althoughsomemagazineswillmaintainnationalaudiences,alargenumberofmagazineswillentertainnarroweraudiences.Out-of-homeadvertisingOut-of-homeadvertising,alsocalledplace-basedadvertising,hasbecomeanincreasinglyeffectivewayofreachingconsumers,whoaremoreactivethaneverbefore.Manyconsumerstodaydonotsitathomeandwatchtelevision.Usingbillboards,newsstands,andbussheltersforadvertisingisaneffectivewayofreachingtheseon-the-goconsumers.Moreconsumerstravellongerdistancestoandfromwork,whichalsomakesout-of-homeadvertisingeffective.Technologyhaschangedthenatureofthebillboardbusiness,makingitamoreeffectivemediumthaninthepast.Usingthedigitalprinting,billboardcompaniescanprintabillboardin2hours,comparedwith6dayspreviously.Thisallowsadvertisersmorevarietyinthetypesofmessagestheycreatebecausetheycanchangetheirmessagesmorequickly.InternetAsconsumersbecomemorecomfortablewithonlineshopping,advertiserswillseektoreachthismarket.AsconsumersgetmoreoftheirnewsandinformationfromtheInternet,theabilityoftelevisionandradiotogetthewordouttoconsumerswilldecrease.ThechallengetoInternetadvertisersistocreateadsthataudiencemembersremember.Internetadvertisingwillplayamoreprominentroleinorganizations’advertisinginthenearfuture.Internetaudiencestendtobequitehomogeneous,butsmall.Advertiserswillhavetoadjusttheirmethodstoreachtheseaudiencesandwillhavetoadapttheirpersuasivestrategiestotheinlinemediumaswell.DirectmailAfinaladvertisingmediumisdirectmail,whichusesmailingstoconsumerstocommunicateaclient’smessage.Directmailincludesnewsletters,postcards,andspecialpromotion.Directmailisaneffectivewaytobuildrelationshipswithconsumers.Formanybusinesses,directmailisthemosteffectiveformofadvertising.1.Televisionisanattractiveadvertisingmediuminthat________.A)ithaslargeaudiencesB)itappealstohousewivesC)ithelpsbuildupacompany’sreputationD)itisaffordabletomostadvertisers2.WiththeincreaseinthenumberofTVchannels,________.A)thecostofTVadvertisinghasdecreasedB)thenumberofTVviewershasincreasedC)advertisers’interestinothermediahasdecreasedD)thenumberofTVadspeoplecanseehasincreased3.Comparewithtelevision,newspapersasanadvertisingmedium_______.A)earnalargerannualadrevenueB)conveymoredetailedmessagesC)usemoreproductiontechniquesD)getmessagesoutmoreeffectively4.Advertisingonradiocontinuestogrowbecause_______.A)morelocalradiostationshavebeensetupB)moderntechnologymakesitmoreentertainingC)itprovideseasyaccesstoconsumersD)ithasbeenrevolutionizedbyInternetradio5.Magazinesareseenbyadvertisersasanefficientwayto_______.A)reachtargetaudiencesB)appealtoeducatedpeopleC)attractdiverseaudiencesD)conveyallkindsofmessages6.Out-of-homeadvertisinghasbecomemoreeffectivebecause_______.A)billboardscanbereplacedwithintwohoursB)consumerstravelmorenowthaneverbeforeC)suchadshavebeenmademuchmoreattractiveD)thepaceofurbanlifeismuchfasternowadays7.ThechallengetoInternetadvertisersistocreateadsthatare________.A)quicktoupdateB)pleasanttolookatC)easytorememberD)convenienttoaccess8.Internetadvertiserswillhavetoadjusttheirmethodstoreachaudiencesthattendtobe_______.9.Directmailisaneffectiveformofadvertisingforbusinesstodevelop________.10.Thispassagediscusseshowadvertisersselect________foradvertisements.Part=3\*ROMANIIIListeningComprehension(35minutes)SectionA11.A)Givenhisankleagoodrest.B)Treathisinjuryimmediately.C)Continuehisregularactivities.D)Becarefulwhenclimbingsteps.12.A)Onatrain.B)Onaplane.C)Inatheater.D)Inarestaurant.13.A)Atragicaccident.B)Asadoccasion.We’renowwitnessingtheemergenceofanadvancedeconomybasedoninformationandknowledge.Physical(36)________,rawmaterials,andcapitalarenolongerthekey(37)________inthecreationofwealth.Now,the(38)_______rawmaterialinoureconomyisknowledge.Tomorrow’swealthdependsonthedevelopmentandexchangeofknowledge.And(39)_______enteringtheworkforceoffertheirknowledge,nottheirmuscles.Knowledgeworkersgetpaidfortheireducationandtheirabilitytolearn.Knowledgeworkers(40)________inmindwork.Theydealwithsymbols:(41)________,anddata.Whatdoesallthismeanforyou?Asafutureknowledgeworker,youcanexpecttobe(42)________,processing,aswellasexchanginginformation,(43)_______,threeoutofhourjobsinvolvesomeformofmindwork,andthatnumberwillincreasesharplyinthefuture.Managementandemployeesalike(44)_______________________________________________________________________.Inthenewworldofwork,youcanlookforwardtobeinginconstanttraining(45)_______________________________________________________________.Anddon’twaitforsomeoneto“empower”you.Youhavetoempoweryourself.Part=4\*ROMANIVReadingComprehension(ReadinginDepth)(25minutes)SectionASomeyearsagoIwasofferedawritingassignmentthatwouldrequirethreemonthsoftravelthroughEurope.Ihadbeenabroadacoupleoftimes,butIcouldhardly_47_toknowmywayaroundthecontinent.Moreover,myknowledgeofforeignlanguageswas_48_toalittlecollegeFrench.Ihesitated.HowwouldI,unabletospeakthelanguage,_49_unfamiliarwithlocalgeographyortransportationsystems,setup_50_anddoresearch?Itseemedimpossible,andwithconsiderable_51_Isatdowntowritealetterbeggingoff.Halfwaythrough,athoughtcanthroughmymind:youcanlearnifyoudon’ttry.SoIacceptedtheassignment.Thereweresomebad_52_.ButbythetimeIhadfinishedthetripIwasanexperiencedtraveler.Andeversince,Ihaveneverhesitatedtoheadforeventhemostremoteofplaces,withoutguidersoreven_53_bookings,confidentthatsomehowIwillmanage.Thepointisthatthenew,thedifferent,isalmostbydefinition_54_.Buteachtimeyoutrysomething,youlearn,andasthelearningpilesup,theworldopenstoyou.I’velearnedtoskiat40,andflownuptheRhineA)accomplishB)advancedC)balloonD)claimE)constantlyF)declareG)interviewsH)limitedI)manufactureJ)momentsK)newsL)reducedM)regretN)scaryO)totallySectionBPassageOneGlobalwarmingmayormaynotbethegreatenvironmentalcrisisofthe21stcentury,butregardlessofwhetheritisorisn’t–wewon’tdomuchaboutit.Wewillargueoveritandmayeven,asanation,makesomefairlysolemn-soundingcommitmentstoavoidit.Butthemoredramaticandmeaningfulthesecommitmentsseem,thelesslikelytheyaretobeobserved.AlGorecallsglobalwarmingan“inconvenienttruth,”asifmerelyrecognizingitcouldputusonapathtoasolution.Buttherealtruthisthatwedon’tknowenoughtorelieveglobalwarming,and–withoutmajortechnologicalbreakthroughs—wecan’tdomuchaboutit.From2003to2050,theworld’spopulationisprojectedtogrowfrom6.4billionto9.1billion,a42%increase.Ifenergyuseperpersonandtechnologyremainthesame,totalenergyuseandgreenhousegasemissions(mainly,CO2)willbe42%higherin2050.butthat’stoolow,becausesocietiesthatgrowricherusemoreenergy.Weneedeconomicgrowthunlesswecondemntheworld’spoortotheirpresentpovertyandfreezeeveryoneelse’slivingstandards.Withmodestgrowth,energyuseandgreenhouseemissionsmorethandoubleby2050.Nogovernmentwilladoptrigidrestrictionsoneconomicgrowthandpersonalfreedom(limitsonelectricityusage,drivingandtravel)thatmightcutbackglobalwarming.Still,politicianswanttoshowthey’re“doingsomething.”ConsidertheKyotoProtocol(京都议定书).Itallowedcountriesthatjoinedtopunishthosethatdidn’t.Butithasn’treducedCO2emissions(upabout25%since1990),andmanysignatories(签字国)didn’tadopttoughenoughpoliciestohittheir2008-2012targets.Thepracticalconclusionisthatifglobalwarmingisapotentialdisaster,theonlysolutionisnewtechnology.Onlyanaggressiveresearchanddevelopmentprogrammightfindwaysofbreakingdependenceonfossilfuelsordealingwithit.Thetroublewiththeglobalwarmingdebateisthatithasbecomeamoralproblemwhenit’sreallyanengineeringone.Theinconvenienttruthisthatifwedon’tsolvetheengineeringproblem,we’rehelpless.57.Whatissaidaboutglobalwarminginthefirstparagraph?A)Itmaynotproveanenvironmentalcrisisatall.B)Itisanissuerequiringworldwidecommitments.C)Seriousstepshavebeentakentoavoidorstopit.D)Verylittlewillbedonetobringitundercontrol.58.Accordingtotheauthor’sunderstanding,whatisAlGore’sviewonglobalwarming?A)Itisarealitybothpeopleandpoliticiansareunawareof.B)Itisaphenomenonthatcausesusmanyinconveniences.C)Itisaproblemthatcanbesolvedonceitisrecognized.D)Itisanareaweactuallyhavelittleknowledgeabout.59.Greenhouseemissionswillmorethandoubleby2050becauseof_______.A)economicgrowthB)thewideninggapbetweentherichandpoorC)wastefuluseofenergyD)therapidadvancesofscienceandtechnology60.Theauthorbelievesthat,sincethesigningoftheKyotoProtocol,________.A)politicianshavestartedtodosomethingtobetterthesituationB)fewnationshaveadoptedrealtoughmeasurestolimitenergyuseC)reductionsinenergyconsumptionhavegreatlycutbackglobalwarmingD)internationalcooperationhascontributedtosolvingenvironmentalproblems61.Whatisthemessagetheauthorintendstoconvey?A)Globalwarmingismoreofamoralissuethanapracticalone.B)TheultimatesolutiontoglobalwarmingliesinnewtechnologyC)Thedebateoverglobalwarmingwillleadtotechnologicalbreakthroughs.D)Peoplehavetogiveupcertainmaterialcomfortstostopglobalwarming.PassageTwoSomedayastrangerwillreadyoure-mailwithoutyourpermissionorscantheWebsitesyou’vevisited.Orperhapssomeonewillcasuallyglancethroughyourcreditcardpurchaseorcellphonebillstofindoutyourshoppingpreferencesorcallinghabits.Infact,it’slikelysomeofthesethingshavealreadyhappenedtoyou.Whowouldwatchyouwithoutyourpermission?Itmightbeaspouse,agirlfriend,amarketingcompany,aboss,acoporacriminal.Whoeveritis,theywillseeyouinawayyouneverintendedtobeseen—the21stcenturyequivalentofbeingcaughtnaked.Psychologiststellusboundariesarehealthy,thatit’simportanttorevealyourselftofriends,familyandloversinstages,atappropriatetimes.Butfewboundariesremain.Thedigitalbreadcrumbs(碎屑)youleaveeverywheremakeiteasyforstrangerstoreconstructwhoyouare,whereyouareandwhatyoulike.Insomecases,asimpleGooglesearchcanrevealwhatyouthink.Likeitornot,increasinglyweliveinaworldwhereyousimplecannotkeepasecret.Thekeyquestionis:Doesthatmatter?WhenopinionpollsaskAmericansaboutprivacy,mostsaytheyareconcernedaboutlosingit.Asurveyfoundanoverwhelmingpessimismaboutprivacy,with60percentofrespondentssayingtheyfeeltheirprivacyis“slippingaway,andthatbothersme.”Butpeoplesayonethinganddoanother.OnlyatinyfractionofAmericanschangeanybehaviorsinanefforttopreservetheirprivacy.Fewpeopleturndownadiscountattollbooths(收费站)toavoidusingtheEZ-Passsystemthatcantrackautomobilemovements.Andfewturndownsupermarketloyaltycards.PrivacyeconomistAlessandroAcquistihasrunaseriesofteststhatrevealpeoplewillsurrenderpersonalinformationlikeSocialSecuritynumbersjusttogettheirhandsonapitiful50-cents-offcoupon(优惠券).Butprivacydoesmatter–atleastsometimes.It’slikehealth:Whenyouhaveit,youdon’tnoticeit.Onlywhenit’sgonedoyouwishyou’ddonemoretoprotectit.62.Whatdoestheauthormeanbysaying“the21stcenturyequivalentofbeingcaughtnaked”(Lines3-4,Para.2)?A)People’spersonalinformationiseasilyaccessedwithouttheirknowledge.B)Inthe21stcenturypeopletryeverymeanstolookintoothers’secrets.C)Peopletendtobemorefrankwitheachotherintheinformationage.D)Criminalsareeasilycaughtonthespotwithadvancedtechnology.63.Whatwouldpsychologistsadviseontherelationshipsbetweenfriends?A)Friendsshouldopentheirheartstoeachother.B)Friendsshouldalwaysbefaithfultoeachother.C)Thereshouldbeadistanceevenbetweenfriends.D)Thereshouldbefewerdisputesbetweenfriends.64.Whydoestheauthorsay“weliveinaworldwhereyousimplecannotkeepasecret”(Line5,Para.3)?A)Modernsocietyhasfinallyevolvedintoanopensociety.B)Peopleleavetracesaroundwhenusingmoderntechnology.C)Therearealwayspeoplewhoarecuriousaboutothers’affairs.D)Manysearchenginesprofitbyrevealingpeople’sidentities.65.WhatdomostAmericansdowithregardtoprivacyprotection?A)Theychangebehaviorsthatmightdisclosetheiridentity.B)Theyusevariousloyaltycardsforbusinesstransactions.C)Theyrelymoreandmoreonelectronicdevices.D)Theytalkalotbuthardlydoanythingaboutit.66.Accordingtothepassage,privacyislikehealthinthat________.A)peoplewillmakeeveryefforttokeepitB)itsimportanceisrarelyunderstoodC)itissomethingthatcaneasilybelostD)peopledon’tcherishituntiltheyloseitPart=5\*ROMANVCloze(15minutes)Universitiesareinstitutionthatteachawidevarietyofsubjectsatadvancedlevels.Theyalsocarryoutresearchworkaimed_67_extendingman’sknowledgeofthesesubjects.Theemphasisgiventoeachofthesefunctions_68_fromuniversitytouniversity,accordingtotheviewsofthepeoplein_69_andaccordingtotheresourcesavailable.Thesmallerandneweruniversitiesdonot_70_thestafforequipmenttocarryoutthe_71_researchprojectspossibleinlargerinstitutions._72_mostexpertsagreethatsomeresearchactivityis_73_tokeepthestaffandtheirstudentsin_74_withthelatestdevelopmentsintheirsubjects.Moststudentsattendauniversitymainlyto_75_theknowledgeneededfortheirchosen_76_.Educationistsbelievethatthisaimshouldnotbethe_77_one.Universitieshavealwaysaimedtoproducemenandwomen_78_judgmentandwisdomaswellasknowledge.Forthisreason,they_79_studentstomeetotherswithdiffering_80_andtoreadwidelyto_81_theirunderstandinginmanyfieldsofstudy._82_asecondaryschoolcourse,astudentshouldbeinterestedenoughinasubjecttoenjoygainingknowledgeforitsown_83_.Heshouldbepreparedto_84_sacrificestostudyhischosen_85_indepth.Heshouldhaveanambitiontomakesome86contributiontoman’sknowledge.67.A)atB)byC)toD)in68.A)turnsB)rangesC)movesD)varies69.A)prospectB)placeC)controlD)favor70.A)occupyB)possessC)involveD)spare71.A)maximumB)mediumC)virtualD)vast72.A)ButB)AsC)WhileD)For73.A)naturalB)essentialC)functionalD)optional74.A)coordinationB)accordanceC)touchD)grasp75.A)acquireB)acceptC)endureD)ensure76.A)processionB)professionC)possessionD)preference77.A)typicalB)trueC)mereD)only78.A)withB)underC)onD)through79.A)promptB)provokeC)encourageD)anticipate80.A)historiesB)expressionsC)interestsD)curiosities81.A)broadenB)lengthenC)enforceD)specify82.A)AmidB)AfterC)OverD)Upon83.A)objectB)courseC)effectD)sake84.A)takeB)makeC)sufferD)pay85.A)fieldB)scopeC)targetD)goal86.A)radicalB)truthfulC)meaningfulD)initialPart=6\*ROMANVITranslation(5minutes)87.Oureffortswillpayoffiftheresultsofthisresearch___________________(能应用于新技术的开发)。88.Ican’tbootmycomputernow.something___________(一定出了什么毛病)withitsoperationsystem.89.Leavingone’sjob,________________(不管是什么工作),isadifficultchange,evenforthosewholookforwardtoretiring.90.__________________________(与我成长的地方相比),thistownismoreprosperousandexciting.91._________________________________(直到他完成使命)didherealizethathewasseriouslyill.答案（注：答案来源于网络，仅供参考）Part=1\*ROMANIWriting（作文答案略）PartⅡ快速阅读答案1.A)ithaslargeaudiences2.D)thenumberofTVadspeoplecanseehasincreased3.B)conveymoredetailedmessages4.C)itprovideseasyaccesstoconsumers5.A)reachtargetaudiences6.B)consumerstravelmorenowthaneverbefore7.C)easytoremember8.quitehomogeneous,butsmall.9.relationshipswithconsumers10.theappropriatemediaPartⅢ听力11.A)Givehisankleagoodrest.12.C)Inatheater.13.B)Asadoccasion.14.D)Focusonthemainpointsofherlectures.15.D)Thewomansplitcoffeeontheman’sskirt.16.B)Hardtounderstand.17.A)Attendingeverylecture.18.D)ThenewTVprogrammaynotprovideanythingbetter.长对话119.C)Thedescriptionofathiefindisguise.20.D)ShowingthemhisID.21.C)Nottoletanyoneinwithoutanappointment.22.C)Thepensionshehadjustdrawnwasstolen.长对话223.A)Marketingconsultancy.24.D)BeingabletospeakJapanese.25.B)Itwillinvolvelo