感恩X周年答谢会专项方案

感恩X周年答谢会策划方案（模板）产品市场推广二零零八年九月目录第一章活动介绍··········································································3活动专题·················································································3活动形式·················································································3活动规模·················································································3活动意义·················································································3活动日程表··············································································3第二章总体布署··········································································41.活动现场步骤控制及筹备··································································42.费用预算················································································5第三章会务准备·········································································51.会场部署················································································52.会场部署物品说明········································································53.总部和服务单位分工支持··································································6第四章活动后续工作······································································61.宣传传输················································································62.用户销售跟踪············································································63.费用支持和报销··········································································6第一章活动介绍一.活动专题：专题：相伴成长副标题：感恩X周年答谢会二、活动形式：大规模答谢会――新品体验/政策解读、年结服务、优异用户颁奖等；相关会议气氛活跃：互动式兑换奖品资料袋寻宝行动（在特定资料袋中资料里夹带礼品券，提倡用户认真翻阅产品相关资料）；三、活动规模：活动100-200人左右，以自助晚宴形式；四、活动目标1.沟通和加深同用户感情，要以答谢老用户为主，邀请用户关键以70%老用户，30%新用户，以老带新进行产品推荐，做到口碑营销；2.在行业内深入奠定和强化XX美容院品牌号召力和话语权3.为企业打造一个强大公关营销平台，为XX美容院以后市场营销工作铺路4.回馈各界对企业发展关心支持，同时也向业界展现企业未来战略计划和发展愿景。五、活动日程表：2小时时间活动日程备注13：30—14：00参会用户签到（发放产品资料、小礼品或调查表等）签到时播放样板用户、小型事业部AV、PartI：成立俱乐部14：00—14：05主持人致开场白，宣告“XX俱乐部”成立介绍资料袋寻宝行动14：05—14：15介绍俱乐部章程、活动等14：15—14：25优异用户颁奖3-5个名额，推选应用最好奖等（团体、个人、财务、业务、新产品），获奖讲话；PartII：新品体验/政策解读14：25—14：27主持人串场14：27—14：55新品体验或政策解读10．3PLUS1、新品、最新法规课程等14：55—15：00软件促销政策讲解15：00—15：10互动式猜迷抽奖活动依据产品进行谜面设计，产品体验区谜底探寻；抽奖3-5个获奖名额15：10—15：15茶歇PartIII：年结服务15：15—15：17主持人串场15：17—15：50年结服务15：50—15：55互动抽奖活动1-3个获奖名额15：55—16：00会议结束，产品体验或签约时间总体布署一、活动步骤控制及筹备：序号内容说明模板1.会前准备1.1确定活动日程确定会议日期，明确人员分工，列出分工进度表《会务安排分工模板》1.2确定活动专题相伴成长--感恩20周年答谢会1.3确定活动场地最少容纳100人以上会议室1.4物料准备专题准备饮水，奖品，小礼品，证书，会员卡宣传资料1.5用户邀请老用户为主；若新品则邀请对应人群；《电话邀请说辞》2.会中控制2.1会场部署以自助餐形式摆放桌椅，摆放部分水果等小吃；2.2现场接待会议报到接待：贵宾签到会议动态掌握：会议统计、拍照、录像。贵宾出色讲话要整理统计，方便会后传输2.3主持和演讲主持人：企业内部人员，《嘉宾邀请表模板》《主持人串词》3.会后跟踪3.1会后传输1.会议结束后，对会议各类文件材料进行整理，进行总结，向同类型行业群体大范围内推广2.对会议进行相关宣传3.2用户跟踪对参会意向用户进行紧密跟踪其它行业用户利用活动总结和相关资料进行重新梳理二、费用预算表单位：元活动项目数量单价总价场租费用交通用车租赁费用展板（主背景板、易拉宝、横幅）制作费会议资料费用印刷请柬和邮寄费用礼品费,奖品费媒体及文稿公布费用邀请嘉宾费用会议餐费．．．．．．累计第三章、会务准备一、会场部署桌椅摆放：以自助形式，表现轻松休闲方法，约每桌10人，务必提供饮料、休闲茶点等。二、会场部署物品说明相关硬件：无线话筒1-2只；激光笔；2-3台笔记本电脑（台下2台，1台用于串场，1台用于音频视频播放；台上1台，演讲使用）、笔记本电脑音频连线；相关体验区:设置产品体验区。提供4-6台电脑、插线板、名片等，在体验区内摆放设备及展板/易拉宝。为了吸引更多用户参观，提议结合会上互动式猜迷在体验区内进行产品有奖体验活动。其它:酒店大堂：悬挂横幅、指路牌、易拉宝（1个）；贵宾区桌面：（茶）冰水、圆珠笔、纸、点心、饮料等；会场区：主背景板、音响、无线麦克风2-3个、抽奖箱、易拉宝（4个）；签到台：签到簿、签到笔、名片、资料袋(含资料)、易拉宝（1个）；三、总部和服务单位支持和分工1、总部支持内容（1）活动策划模版（2）营销工具/演讲内容设计、制作，会议现场环境等相关设计（3）人员支持（4）产品宣传资料（5）活动费用分担报销2、合作伙伴（活动承接方）负担内容（1）当地活动整体筹备和实施（2）用户及当地媒体邀请（3）现场抽奖奖品及参会用户小礼品（4）会议总结和报销第四章、活动后续工作一、宣传传输向总部市场部提供会议通讯稿会议通讯稿要求：图文并茂，包含专题、时间、地点、参会嘉宾、会议关键内容、意义和效果、会议现场照片