中外广告对比

中外广告对比2024/3/30中外广告对比Washingmachine中外广告对比Icecream中外广告对比冰箱已是它的地盘，活着还有什么意义。中外广告对比CollectivismandIndividualismInnovativeandhidebound

(墨守成规的)

TalkinaroundaboutorstraightforwardwayPositiveandironical

（反语的）中外广告对比1.ADisareflectionofcultureChineseadreflectsagroupacommonidea:toemphasizethewhole,attachesgreatimportancetothefamilyandkinship.Westernadvertisementisareflectionoftheirself-centeredculture,emphasizingtheindividual'sindependenceandpersonality.中外广告对比ChinaWestcollectivismindividualismAcollectivistcultureisoneinwhichpeopletendtoviewthemselvesasmembersofgroupsandusuallyconsidertheneedsofthegrouptobemoreimportantthantheneedsofindividuals.Anindividualistcultureisoneinwhichpeopletendtoviewthemselvesasindividualsandtoemphasizetheneedsofindividuals.中外广告对比China(Collectivism)中外广告对比小小瑞士糖

快乐齐分享中外广告对比专业保护

健康全家中外广告对比West(Individualism)Tome,thepastisblackandwhite，butthefutureisalwayscolor．对我而言，过去平淡无奇

而未来，却多姿多彩

——轩尼诗酒中外广告对比Timeiswhatyoumakeofit.

——Swatch中外广告对比Obeyyourthirst．

服从你的渴望

——Sprite中外广告对比2.DifferentthinkingwayWesternADalwayscomesstraighttothepoint,soit’snotsohardtoimaginewhatwillbeintroduced.ChineseADshowspeoplethegoodsinanindirectway,especiallywhentheyareconcernedwithemotions.中外广告对比Onlymeltinthemouthinsteadofinthehands.West(straightforward)不溶在手，只溶在口。——M&M’s中外广告对比中外广告对比Lifecomesatyoufast.中外广告对比China(roundabout)委婉的中外广告对比懂得生活，就懂得感受每个瞬间。享受生命里的所有美好。享受行走，每一步都是享受。中外广告对比3.PositiveandironicChineseADwouldliketoshowpeoplethepositiveaspectsofgoods,thatis,nearlyeverybenefitsaretold.WesternADpreferstoshowgoodsinanironicway,inotherwords,itlooksasifthegoodswerebad.Itmakespeopletothinkmoreaboutit.中外广告对比自打吃了盖中盖，腰不酸了腿不疼了，走路也有劲了，一口气上五楼，不费劲儿。China(positive)中外广告对比MoreaboutChineseAD中外广告对比West(ironic)Itakethemainresponsibilityforinterferingwiththesightofothers.——MINI中外广告对比“Advantages”ofsmoking中外广告对比4.Innovativeandhidebound

(墨守成规的)WesternADisalwaysbasedonrichimaginationandbreakthenormalprocedureofthinkingtocreateabeyondallexpectationsoftheadvertisinglanguage.ChineseADisalwayssaiddirectly,theyonlysaywhattheywanttosayabouttheirgoodstopersuadeconsumerstobuy.Andtheyalwaysusetheveryoldform,whichislackingofinnovativeconsciousness.中外广告对比China(hidebound墨守成规的)中外广告对比West