2024创意趋势报告：探寻未来-电通

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ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢄꢏꢅꢐꢑꢒꢓꢔꢕꢋꢖꢗꢎꢘꢙꢚꢛꢅꢜꢝꢞꢟꢠꢡꢢꢣꢤꢥꢦꢧꢨꢩꢪꢫꢎꢬꢭꢮꢯFuturesLessTraveledꢰꢱꢲꢳꢴꢵꢶYASUSASAKI,GLOBALCCO,DENTSUꢷꢸꢹ

ꢻꢼꢽꢾꢅꢿ

ꢻꢼꣀꣁꢵꣂꣃ꣄ꣅ꣆꣇꣈

ꢎ꣊去ꢅ꣝꣋ꢜꢣ꣌꣍꣎꣏꣐ꢬꢭꢞ꣑꣒꣓꣔ꢵ꣕ꢐꢑ꣖꣗꣘꣙꣚ꢐꢑꢷꢸ

꣜ꢎꢬꢭꢵꢶPATRICIAMCDONALD,CSO,EMEA,DENTSUCREATIVE2ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢟ痪⼜ꢀꢁꢂꢃꢄꢅꢆ⾝ꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢂꢓꢔꢕꢖꢗTheRoadNotTaken”ꢘꢙꢚꢛꢂꢜꢝꢞꢟꢠꢖꢓꢡꢢꢗꢚꢛꢣꢂꢤꢥꢦꢧꢡꢢꢨꢩꢂꢪꢫꢬꢭꢮ痪⼜ꢂꢚꢛꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢈꢊꢯꢰꢱꢲꢞꢕꢖꢗꢆꢎꢘꢙ

ꢚꢓꢛꢜꢝꢞꢳꢴꢙꢵꢦ痪⼜ꢶ奉撰ꢷꢸꢹꢺꢻꢢꢼꢖꢽꢊꢋꢞꢾꢙꢵꢿꢙꣀꣁꣂꢂꣃ꣄ꢦ痪⼜ꢕ务ꢂꣅꢖ꣆ꢦ꣇꣈ꢵꢉ

꣊꣋꣌꣍꣎꣏ꢽ꣐ꢦ꣑ꢹ꣒锐꣓务ꢂꢙꢵ꣔꣕꣖꣋꣔꣗꣘꣋꣔꣙ROBERTFROST,THEROADNOTTAKEN꣚ꢞ꣐⼜꣛

ꢦ꣝ꢴꢺ꣞

ꢖꢷ꣟꣠ꢞ꣡꣢

꣤ꢊꢋꢦ痪⼜ꢧ꣥꣦꣧ꢙꢵ꣨睫꣩꣪ꢞ꣫꣬ꢦꢾꢟꢽ꣇꣭꣮꣯꣰꣱锐ꣲꢂꢊꢋꢦ痪⼜ꢂꢅꢆꣳꣴ꣝ꢴ꣢꣒ꢖꢷꣵꣶꣷ

꣹꣺ꢂꢚꢛꢞꢘ确ꣻꢙꢵꢝ꣼TheFuturesLessTraveledꣽꣾ

꤀꤁ꢂ

ꢦꢾ꤂ꣻ꤃꤄꣋确꤅⼩꤆꤇导꤈ꢕ꤉ꢦꤊꤋꤌ꤇꣩꣪ꣾꢹꤍꤎꢂꤏꤐꢹꢫꢞꤑꤒꢦꤓꢅꢆꤔ꣈ꤕꤖꤗꢪꤘꤙꤚꤛꢂ꣗ꤜꢪꢞꤝ去ꤞꤟꢂꤠꢳꢮꤡꤢ

ꢙꢵꤣꤤꢟ叙ꢩꤥꢙꢬꣃꤦ

ꤧꢦꤨꤩꤪ꤫꤬ꢊꢋꤡ꤭꤮ꤟꢂꢖ去꣐꤯奉ꢖꤰꤱꤲꤳꤴꤞꢦꣴꤵꤠꤎ历ꤩꤶꢩꤗꢏꢦꤓꢅꢆ务ꢂꣾꢰ愿ꤷ——ꤸꤕꤹꤺꤻꤼ——꣑ꤽꤎꤾꤿAI꣗ꤜꢞꢐꥀꢂ

ꢦꤓꢅꢆꥁꥂ痪⼜ꥃꥄ꣔꣕꣖锐꣓务ꢂꢙꢵꢞ痪⼜ꢂꢙꢵ

ꢙꥅꥆꤾꣁꢦ꣬ꣃ꣄ꢦꣁꣂꢙꢵꢕꥆꥇꢾ痪⼜ꢟ去꣐ꥈ务ꢞ301

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ꢃTHEMEMESOFPRODUCTIONHEREWEARENOWTHEMAGICINTHEMACHINEME,MYSELFANDUSODETOJOYOYꢀ

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ꢃꢀ痪⼜ꢁꢂꢃꢄꢅꢆꢇꢈ粉ꢉꢊꢋꢌꢍꢄꢎꢏꢐꢑꢒꢓꢔ喧ꢕꢖꢗꢘꢙꢚ痪⼜ꢛ奉ꢄꢜꢝꢞꢟꢠꢡꢞꢢꢣꢆꢤꢥꢦꢧꢨꢩꢁꢪꢫꢄꢬꢭ痪⼜ꢮꢯꢰꢱꢲꢳꢟꢴꢵꢢꢶ包ꢁꢂꢃꢚꢷꢸꢹBarbieꢺꢻꢼꢏꢽꢾꢿꣀꣁꣂꣃ꣄ꣅꢄꢐ꣆꣇ꢞ群ꢩꢁ꣈꣉꣊ꢧ2023꣋꣌群꣍꣎꣆꣏ꢆꢁ꣐꣑

ꢚꢰ꣒꣓꣔꣕꣖꣗꣘ꢚ꣙꣚꣛ꢁ撰

꣝꣞

奉꣟꣠ꢁ꣡꣢꣣꣤꣥ꢄ꣦꣧꣨꣩꣪꣫ꢧ꣬⼜꣭꣮꣯꣰꣓꣱ꢁꢅꢆꢢꣲꣳꢚꢔ

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ꢄZꢂ去꤂꤃꤄痪꤅꤆꣮꤇꣘ꢮꢯꢰꢱ꤈꤉ꤊꤋꢁꢔ去ꢄꤌꤍꤎ锐ꤏꢦꢧꤐ⼜ꤑ꤆ꤒꤓꢁꣀ꣒ꤔꤕꢞꢚꢦ꣋꣄ꤖꢁꢂꢃꤗ꣬ꤘꤙꢎꤚꢄꤛꤜ꣬ꤝꢁꤞꤟꤠꤡꤢꢿꤣꢕꤤꢌꢲꤥꢄꤦ

ꤣꢄꢰ去ꢌꤨꤩꤪꢁ꤫꤬꣬ꢆ꤭ꢧ꤅꤆꤁ꤕꢄ꣭꣫꤮꤯ꤰ·ꤱꤲꣁꤳꤴꢻPeterPanmarketplaceꢽꢁꤵ꣺ꢚOURSUBTRENDS:1

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ꢁIMAGEGENERATEDBYMIDJOURNEY67-11SLURPEEꢀꢁꢂꢃSlurpeeꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢀꢁꢂꢓꢔꢕ痪ꢖꢗꢘꢙꢚꢆꢂꢛꢜꢝꢞꢟꢖꢠꢡꢏ痪⼜ꢢꢣꢤꢥꢦꢧꢨꢩꢪꢫꢖꢬꢭꢆꢮ——ꢯꢰ——ꢱꢲꢔꢀꢁꢂꢳꢴꢖꢵꢶꢷꢸꢏꢚꢹꢺꢻꢼꢖ

ꢾꢿꣀꣁ

ꢾꣂꣃ꣄ꣅ

ꢙ꣇꣈

ꢾꢪ

꣉ꢖꢑꢷꢸꢏ痪⼜ꢪ

ꢼ꣊꣋꣌

ꢁꢂ꣍꣎ꢖS꣏꣐꣑꣒꣓ꢙ痪⼜꣔꣕ꢖ꣖AnythingFlows꣗꣘꣙ꢑ꣚꣛ꢵ꣜ꢕ痪ꢗꢘꣁ꣝꣞꣄ꢋꢌꢖꢦ꣑꣟꣠꣡꣢ꢑ꣣꣔꣤ꢙꢚ꣥ꢏ痪⼜꣄꣍꣎

꣧꣨ꢮ

FloMilliꢎ꣇ꢏ꣩꣪꣜

꣬꣧꣍꣭ꢖ꣮

꣰ꢳꢏ꣈

ꢁꢂ꣱ꣲ꣌ꢑꣳꣴꢹꣵꣶꢖꣷ꣸꣹꣨ꢙ痪⼜꣺ꣻ꣼

ꢾꣽꣾꢯ꣇ꢕꣿꢖ꣨꤀ꢏ꤁ꢅ纸꤂꤃꤄꣨ꣳ꤅ꢬ꤆꤇꤈ꢖ꤉ꤊꤋ꤄ꤌ

FloMilliꢖꤍꤎꢙAnythingFlowsꤏꢕꤐꤑꣲꤒ

Spotifyꢩꤓꢵꤔꢖꤕꤖꤗꤘ꣛ꢗꢃꤙꤚꤛꤜꢇꤝ꣙4000ꢉꢄꤞRapCaviarꣁMostNecessaryꤟ

NewMusicFridayꢙAnythingFlowsꤠꢵꢖ

ꢯ꣨ꣳꣁ꤇ꢁ꣠ꤢꣁTikTok꣧battleꤣꤤ꤆꤇꤈ꤥꤦ

꣌ꤝ꣙1200ꢉꤨꤩꤪꤟꤗꤘꢙ96%ꢖꢥꢗ꤫ꢏ꤬

꣙꤭꣡꣢꣥ꢏ꤮⼜꤁ꢅ꤯ꤰꤱꤲꢀꢁꢂꢙODETOJOY71.1.IMAGEGENERATEDBYMIDJOURNEYODETOJOY8ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢄꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜꢝ1ꢀ

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ꢄꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊ映ꢋꢌꢍꢎ

ꢏꢐꢑꢒꢓꢔꢕ

꤃꤄ꢾ꣓꤅꤆꤇꤈꤉

LauraHampsonꢜꤊꤋꤌ

Glamourꤍꢖꢗꢘꢙꢚ46%ꢐZꢛ去ꢜꢝꢞꢟꢠꢡꢢꢣ

ꢥꢉꢦ

练ꤎ꣸ꤏꤐꤑ꣭撰

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꣯꣰ꢐꤒꢵꢜꤓꢚ痪⼜ꢴꤔꤕꤖꤗꤘ奉ꢧꢨꢩꢪꢫꢚ

ꢭꢮ聆ꢯ练ꢐꢛꢰꢚꢱꢲꢳꢑꢒꢴ

ꤙꤚꢊ꤁ꢂꤛꤙꤚꣽꣾꢑꢒꢐꤜꤝꢝꢷꢐꢚꢑꢒꤙꤞꢷꤟ撰ꢵꢶꢟ

ꢸꢹꢍꢺꢐꢻꢼꢓꤟꢺꤠꢠ——ꢮꢹꤡꤢꢟꢣ

ꢚꢹꤡꤢꢟ꤁⾝꣱ꢓ2ꢣ

ꢾꢿꣀ

ꢁꣁꣂꣃ꣄ꢴꣅꢚꢹ꣆꣆꣇꣈痪⼜ꢭꢲꢣꢚ痪⼜

奉ꢚꤥꤦꢾꢱꢲꢳꢴꢵꢐꤧꢗꤨ

ꤩꤪ꤫

ꣾꢓꢳꢐ꣉꣊ꢓ꣋Jacquemus꣌꣍꣎꣏꣐奉꣑ꢤ꣒꣓꣔꣕

꤬千꤭ꢝFiatꢠ꤮꤯꣓ꤰꤱꣵꤲꤳꢚꣲꤴꤵꤶꤷ꣓ꤸ꤅ꤌꢐ꣖꣗꣘ꢝLouisVuittonꢠ꣙꣚ꢐ꣛꣜⼦꣝꣞꣟꣠ꢚ꣡

ꣵꣶꤹꤺꢛꤻꢝHusqvarnaꢠꤼꤽꤾꢹꤿꥀꥁꥂꥃꥄꥅꤹ奉꣢꣣꣤꣥ꢐ꣦꣧ꢚꢜꣁꢒ务꣨꣩꣪ꢑꢐ

꣬

ꢓTotinoꣃ꣄ꢐꥆꥇꤩꤧꢗꤶꤷꤾꢱꢲꢳꤒꣂꢚꥈꢎ

ꢏꢐ꣓꤅ꥉꥊꥋꥌꥍꥎ꤁⾝ꢐꥏꥐꢣꥑꢓ꣭撰꣏꣮

꣯꣰꣱ꣲꣳꣴꢐꣵꣶꢜTꣷ꣸꣹⽼ꢹ꣺ꢚ꣔꣯ꣽꣾꣿ꤀ꢐ꤁꤂

ꢓꥒ꥓ꢚ꥔꥕痪⼜

ꢜ꥗ꢹ꥘꥙꥚务꣍奉ꢐꢚꤥꤦꢐ꥛꥜ꤟꣾꤟꤘ꥝꥞ꢟꤒ꥟ꢓ1.2.IMAGEGENERATEDBYMIDJOURNEYODETOJOY971%71%ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏ务ꢐꢑꢒꢓꢔꢕꢖꢆꢗꢘꢑꢙ福ꢚꢛꢜꢀꢝꢞꢟ3ꢀ

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ꢆZꢀ去ꢁꢂ

ꢄꢅꢆꢇꢈꢉ

ꢊꢋꢌꢍ痪ꢎꢏꢐꢑꢒꢓ

ꣽ

TikTok꣌ꢓ#Softlifeꣾꣿ꤀꤁꤂꤃꤄10厅ꢓꣳ꤅ꢭꣽ睫EverythingShowerꢔꢊꢋꢕꢖꢗꢘꢁꢙꢚꢛꢜ去ꢝ

꤆꤇꤈5ꢐ꤉ꤊ

GabrielleJudgeꤋꤌꢇ#lazygirljobꣾꣿꤍꢞꢟꢠꢡꢢꢣꢤꢥꢦꢇꢧꢨꢄꢩꢪꢢꢫꢬꢓꢭꢆꢮꢯ

ꤎꤏꤐꤑꣷ꣸ꢇꤒꤓꢓꤔꣽꤕꤖ꣮꣯꣰꣱ꢐ꣞ꤗꤘ撰ꢝꤙꤚꢓꢇꢰꢕꢱꢲꢳꢴ

ꢶꢷꢸꢇꢹꢺꢐꤛ⼜ꤜ

꣞ꤞꢚꤟꤏꤐꤠꢌꤡꤢꢓꤣ꣞ꤝlazyꢜꤤꢄ去ꤙꢇꤥꤦ

ꢐꢻEverythingShowerꢼꢽꢾꢿꣀ奉ꣁꣂꣃꢫꢐ꣄ꣅꢜ꣆ꢓꢞ꣇奉꣈꣉ꣂ꣊ꢓ꣋꣌꣍꣎ꢓ꣏꣐꣑꣒꣓꣔꣕ꢓ

ꣽ务ꤧꢓꤨꤩꢜ去ꤪ꤫

꤭꤮ꤟꢍ痪꤯꣱ꢐꤛ⼜ꣽꤰꤱꤲꤳ꣖

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——Chloeꢇꣷ꣸ꤴ

꣞奉ꢍ痪ꤶ꤮ꢓꤷꢽ꤭꤮ꢮ꣺ꤸꤹꢐꢌꤝꤺ奉ꤑMcDonnell,꣢TheGuardian꣣꣤꣥4ꤻꤶꢍ痪ꤼꤽꤼꤾꢇꤛ⼜ꤿꥀꢂꢜꥁꥂꥃꥄꢩꢇꥅꢕꢴꥃꥆꥇꥈꥉꢇꣷ꣸ꥊꥋꥌꥍꥎꤒꢁ

ꤨꤩꢜ去ꥃ꣮꣯꣰꣱ꢇ导ꥏ꣦꣧꣨꣩ꢓꢝ⼜

꣊꣫映꣬꣭꣮꣯꣰꣱ꢓꣲꣳ

ꣵ

ꤑ导ꥆꢐꢻSoftLife꣡ꢔꣶꣷ꣸ꢘꢂ꣹ꢻLazyGirlJobs꣡ꢔꢮ꣺ꣻ꣼ꢘꢐ1.3.IMAGEGENERATEDBYMIDJOURNEYODETOJOY10ꢀ

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ꢄ痪⼜ꢀ奉ꢁꢂꢁ撰ꢃꢄꢅꢆꢇꢈꢉꢊ务ꢋꢌꢍꢎꢄꢃꢏꢐꢑꢊꢒꢓꢔꢕꢖ锐ꢗꢋꢘꢙꢚꢍꢛꢃꢜ

ꢝꢞꢋꢄꢙꢟꢠꢡꢢꢣꢖꢤꢥꢦꢋꢧꢈꢉꢨꢍꢩꢍꢎꢄꢃꢪꢖꢫꢔꢬꢭꢮꢯDavidBeckhamꢰꢱꢲꢅꢳꢇꢉꢴꢵꢶꢃ

AFOLꢷꢉꢴꢍꢄꢈꢸꢹꢺꢻꢔꢼꢽꢇꢾꢿꣀꢽꣁꣂꢃꢍꢎꣃ꣄ꣅꢬꢋꢉꢴꢷLegoꢹ2022ꢎꢃ꣆

꣈꣉꣊꣋17%

ꢔKidultꢷꣂ꣌꣍ꢹꢈ꣎꣏꣐꣑꣒ꢩ叛6꣔꣕厅꣖꣗ꢃ꣘꣙ꢋ꣚꣛꣜ꢃꢍꢄ꣝꣞

꣟

꣠꣡

ꢺ꣢ꢧ꣣ꢔꢩ꣤꣥ꢾꢺ꣦꣧ꢋ꣨꣩꣪꣫꣫꣬꣭꣮ꢉ꣯꣰꣱ꢘꣲꣳꣴꣵꢋꣶꣷ꣸꣹꣪ꢷBalloonMuseumꢹ꣺ꣻꣻ

ꣷꢷBubblePlanetꢹ꣼ꣽꢉ꣯꣰ꣾꣿꢓ

꤁꤂꤃꣏꣱꤄꣥꤅꤆ꣷ꤇꤈꤉ꤊꤋꤌꢃ

BallieBallerson꣼ꣂꤍꢍꢄꣽꢉꤎꣂꤏꤐꤑꢔ

ꤓꢋꢘ

TikTokꤔꢋ#girldinnerꢷꤕ꣍ꤖ꣠ꢹꢍꢩꤗꤘꤙꤚꢔꢘꢾꢿꤙꤚꢞꢋꢍꢎꢄꤛꢤꤜ꣞ꢫꤝꤞꤟꤠꤡꢃꤢ꣹ꢷꤣꤤꤥ

ꤦ

ꢎꤓꤧꢃꤨꤡꢹꢋꢕ！ꢾꤩꤢ꣹ꤪ꤫꣥ꢂ꤬撰꤭꤮꤯ꢔꤰꤣꤱꤲꤲꣂꤳꢷDentsuCreativeItalyꢹꤴꤵꢩ

SanRemoꢾꢿꤲꣂꤳꤨꤶꤷ꣤ꢃꤸꢉꤹꢊꢺꤺꤻ꣋ꤼNever-endingSanRemoꤽꢷꤾꤿ吁ꥀꢃꥁꥂꥃꢹꢋꢤꥄꥅꢃꥆꥇꥈꥉꥊꥋꥁꥂꥃꤸꢉꤹꤾꥌꢃꥍꥎꢔ--WHATITMEANSFORBRANDS&BUSINESSESꢀ

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꣰ꢐ喧ꢗꢘꢙꢚꢜꢝꢞꢋꢟꢠꢡꢢꢣ

ꢥꢦꢧꢨꢩꢪꢫꢝꣁ꣌

ꢜ꣎꣏꣐꣑꣒꣓꣔

꣖꣗ꢫ꣏꣘꣙꣊ꢏ꣚꣛꣜痪꣊꣱ꢜꣲꣳꣴꣵꣶꣷꢇ꣪꣫꣸꣹ꢋ꣺ꣳꣻ꣐꣒痪ꢂꢌꢍꢬꢭꢮꢋꢯꢰꢀ

2023ꢱꢲꢳꢴꢵꢇꢶꢷꢸꢹꢀ

ꢴ꣜痪ꢇ꣝ꢑ꣉꣞ꢹ꣟ꢇ

꣡꣢꣣

꣤꣥ꢜ⼜꣼ꢵꣽꣾꢜ2024ꢱꢘꢙꢺꢻꢼꢽꢜꢀꢁ

ꢂ

ꢃODETOJOY11ONꢀ

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ꢃꢀꢁꢂꢃꢄꢅ务ꢆ痪⼜ꢇ奉ꢂꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜꢕꢝꢞꢟꢠꢆꢡꢢꢣꢤꢖꢥꢦꢧꢐꢨꢩꢪꢫꢬꢭꢖꢠꢮꢆꢯꢃꢰꢱꢲꢳꢴꢵꢶꢷꢗꢘꢧ痪⼜ꢇ奉ꢆꢸꢖꢗꢘꢜꢕꢹꢺꢻꢼꢆꢽꢾꢿꢢꣀꣁꣂꣃ꣄ꣅ꣆ꢣ

ꢖ꣇꣈ꢧꢺ꣉꣊꣋꣌ꢛ꣍

ꢩ꣏

꣑꣒ꢡꣃꢠ꣓ꢖꢂ去꣔ꢆꢹ꣕꣖

꣘꣙꣚꣛ꣅ꣆꣜꣝ꢆꢽ꣞꣟꣠ꢖ꣈꣄꣡꣢꣙꣣睫꣤ꢃꢖ꣥꣦ꢧ꣧꣨ꢡꢢꢣ

ꢖ꣈꣡ꢧꢺ꣩꣪꣧꣨

꣑꣒ꢆ꣫喧ꢣ꣬꣭꣟ꣃ꣥ꢊ牌꣮ꢖ꣯

꣱

ꢼꢽꢡꢢꣲꣳꢧꢺ

TikTokꢌꢆꣴꢈꢬꣵꣶꣷ꣸꣹ꢖ模꣺ꢗꢘꢆꣻ꣼ꣽꣾꣿꢏ꤀

꤁ꣅ꣆ꢹ꤂꤃꤄꤅꤆꣰꣓꤇꤈꤉ꤊꢏꤋꤌꤍꤎꢏꤏꤐꤑꤒ꣔⼜ꢖꤓꤔꢧOURSUBTRENDS:1

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ꢕIMAGEGENERATEDBYMIDJOURNEY132.1.IMAGEGENERATEDBYMIDJOURNEYTHEMEMESOFPRODUCTION1481%ꢀ

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ꢖꢗ奉ꢘꢙꢚꢛꢊꢜ⼜ꢝꢞꢟ

ꢠꢡꢢꢙꢣꢆꢇꢊ

꣹꣯꣰务ꢏꤸꤹꤲꤱꤺꤗꢖꢤꢥꢦꢧꢨꢩꢪꢖEpicGamesꢫꢦ

UnrealEditorꢊꢬꢭ

ꢮꢯꢰꢱꢲꢢꢳꢴꢵFortnite“CreativeMode”ꢶꢏ꣌꣮ꢆꢇ务ꢏꢂꤊ锐ꤻꤼꢃꤽꤾ痪⼜ꢏꤿꥀꢚꢛꢖꥁꥂꢊꢂꢷꢸꢊꢹꢺꢻꢼꢽꢾꢓꢿꣀꣁꢎꣂꣀꣁꢐꢑꢼꣃ꣄ꣅꢌ

Minecraftꢵ痪ꢏꢆꢇꢶ꣤꣥ꥃꥄꢊꥅꥆꥇꥈꥉꤪꣃ꣊꣆

ꢏ꣈꣉ꢊ꣊꣋꣌꣍꣎꣏꣐꣑꣒ꢜ⼜꣓꣔ꢏ꣕꣖꣗꣘ꢖ

꣋

CHI311ꥊꥋꥌꢺꥍ⽼ꣁꥎ锐ꥏꥐꢊꥑꤱꤲꥒꢜ꥓ꥉ꥕ꢖꥊꥋ꣞꥖ꤐꤪꣃ꥗꥘꥙

ꥌꢺ꥛꥜ꢊ꤇꥝꣓꣔꥞꣙꣚ꢵNikeꢶ

꣜粉꣝꣞꣌꣍꣟空ꢏ

꣡ꢯꢂꢊꢜ⼜ꢒꢘꢙꢆꢇ꥟ꥠꢚꢏꥡꢙꥢꥣꢖꢮꢯꢰ꣢꣣ꢫꢦ

Airphoria꣤꣥ꢊ꣦꣧꣨꣩꣪꣫ꣃ

AirMaxꢭ꣬꣭ꢏ꣌꣮꣯꣰ꢯ务ꢖ

ꣲꢊSaba

ꣳꣴꣵ꣤ꥤꥥ

ꢐꢵGuerrillaGardeningꢶꥦꢃꥧ牌ꥨꢏ꥓ꥩꥑRobloxꢫꢦꣶꣷ꣸ꢷ撰꣹꣯꣰꣺ꣻ꣼ꣽ꣤꣥ꢊꣾꣿ꤀ꢭꥪꥫ꤭꤬ꥬꥍꥭꥮꣁꥍꥮꥑꥯꥰꢏꥱꢭꢖꤰꥬꥥ

ꢐꥲꢴ3000撰꤁꤂꤃꤄

꤅꤆꤇ꢃ꤈꣼ꣽꢖ꣦ꥫ⼜ꣃꥳꥴꤘꢏꥲꢴꥵꥶꥷꥸꥹꢊꢙꢘꥺ

ꥼꢸ꥽꣞ꢖꢬꢼ

EllenMiles꥾ꤑ꣤ꥤꥥ

ꢐ꥿ꢭ

Botanarchyꢵꥍꥮ꤉ꤊꤋ꤂ꤌꤍꤎꤏꤐꤑ꣤꣥ꤒꤓꤔꢊꤑ꣤꣥ꤕꢢꢭꤖꤗꦀ꤯ꢶꢊꦁꦂꤑꦃ꣉꣓ꦄꢏꦅ꣞ꦀꦆꤾꦇꢆꢇꥫꦀꦈꤘ

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WorldEconomicꦉꦊꢖꢜꦋꢭꢊꦌꦍꢏꢆꢇꤪꦎꥳꥆ꤫ꦏꢊ꣤ꥤꥥ

ꢐꣳForumꢶꤟꤠꢲꢎ꤇ꢂꤡ꣌꣮ꤢꤣꤤꤥꢊ꣦ꤦꤧꤨꤩꢒꦎꦐꥫ⼜ꦑꦍꢟꦒꢏꦓ꤯ꦔꤘꦎꤳꤹꢖꤪꣃ꤫ꢌꣲ

ꤘ꤭

꤮꤯ꢊꢃꤰꤡ꣌꣮ꤤꤥꤱꤲ匹ꤳꢒꤒꢬꢖ2.2.THEMEMESOFPRODUCTION153%ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎ务ꢏꢐꢀ

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ꢇ3%覆ꢑꢒꢓꢔꢕꢇꢈꢖ8ꢀꢁꢂꢃꢄꢅꢆ痪⼜ꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒ——꣥꣦ꤩ尽ꢏꣶ

꤂꤃ꢀMotherNatureꢒ꣠ꢚꢱꢢꤪ꣣LesleyLokkoꢆꢓꢔꢕꢖꢗꢘꢙ꤫痪⼜꤬꤭ꢆ꤮ꢏ꤯ꤙꤰꤱ꤯ꤲꤳꤴꤵ匹ꤶꤷꢏꢰꢺꢵꤸ꤂꤃务ꢆOctaviaSpencerꤹꤺꢏꢚꢱꢢꤪꤻꤼꤽꤾꢚ

映ꢜ去ꢙ⼜ꢝꢟꢠꢡꢢꢣꢤꢆ痪⼜ꢇꢥꢦꢧꢨꢏꢅ

꣥꣦ꤩ尽ꢏꤿ睫ꥀꥁꢘꥂꥃꢆꥄꥅꤩ尽ꥆꥇꢔ꤭ꢳꥈꥉꢩꢪꢫꢬꢭꢮꢯꢰꢱꢠꢆ

奉ꢳꢴꢆ痪⼜ꢵꢶꢷꢸꢨꢏꢙ

ꢘꢰꥊꥋꥌꥍꢹ꤬꤭ꢆꢺ꣨ꥎꤿ睫ꥀꢮꢯꥏꢾꢆꢷꢸꢨꢹꢺꢻꢼꢐꢑꢽ

ꢿꢏꣀꢶꢳꣁꣂꣃ꣄ꣅꢺꢽ꣆꣇꣈꣉꣊

ꥐ

꣭ꢨꤌꢏꥒꣵꢌ꥓꣆ꤠ

ꢰ9务ꢆ꣋꣆3%꣌꣍꣎喧ꢭ꣏ꣃ꣄

ꢰ꣐꣑꣒꣏꣓꣔ꢏ꣕ꢭꢆ82023꣖꣗꣘ꢯ꣙꣚꣛꣜꣝ꢢ꣖ꢆ꣞꣟ꢀTheLastofUsꢒ

꥔꥕꥖꣆ꢏꤝꣂ꥗ꢧꢨꢆꤢꥈꢏꢧꢨ

꥘ꥈꢏ꥙꥚ꢷ꥛꣠ꢳ꣡꣙ꢹ

꣣꣤꣍꣥꣦꣇꣈ꢏꢀExtrapolationsꢒ꣠꣧꣨꣣

ꥈꢏꢸꢨꢆꢵ꥜

ꥈꢧꢨ꥝꥞ꢏ꥟ꢎꥠꥡꢰ꣩꣪꣝꣫꣬꣭HBOꣴ꣇ꣵꣶ痪⼜꣮꣯ꢳ꣰꣱ꢏꣲꣳꢰ꣆ꥢ꣭ꥣꢆ꣇ꥤꥊꥥꥦꥧ

Vendantuꣴ꣇ꣵꣶ

ꥨ꥚ꤙ꣹꣺꣠DentsuCreativeMexico꣣ꣻ꣼

ꥩꥪꥫ꣠DentsuCreativeIndia&Portugal꣣ꣻ꣼ꣽꣾꢆꣽꣾꣿꣾꢏꢀInfectedBillboardꢒ꣠꤀꤁群ꢏ꤂꤃꤄꣣꤅

ꣶꥈ꣨ꥬꢀTheEverythingBookꢒ꣠ꥭꥮꢢꥯ꣣ꢆꥰTheLastofUsꢐꢑ꤆ꢘ꤇

꤉꤉꣟꣙ꢆꤊꤋꤌꢏꤋ

ꤎꤏ

ꥱꤤꤥꥲ尼ꥳꣽꥴꥵ꣘ꤝꥲ尼ꥶꢆꥷ

ꥨ꥚ꥹꥺꥻꥼ꥽ꤑꤒ

ꢝ

ꢏꣀꤔꢆꤕꤖ꤁群ꤒꤗꤘꤙꤚꢦꢋꤛꢆꤜ꣙ꢏ

聆ꢏꢸꢨꢆ

꣍꥿ꦀꢏꦁꢜꢂꦂꦃꢵꢶꦄꦅꥺꦆꢏꦇꥤꤝꤞ꣈ꤟꤠ꣦ꤡꤢꤣꢺꤤꤥꤦꤧꤨꢰ⼜ꢰ2.3.IMAGEGENERATEDBYMIDJOURNEYTHEMEMESOFPRODUCTION16ꢀ

ꢁ

ꢂ

ꢃꢀꢁꢂꢃꢄꢅꢆ⼦ꢇꢈꢉ

ꢊ聆ꢋꢌꢍꢎꢏꢆꢐꢑꢒꢓꢔꢕꢖ练ꢃꢗꢘꢙꢚꢛꢜꢝꢞꢟꢃꢠꢡꢢꢣꢋꢤꢥꢜꢦꢧꢌꢍꢨꢩꢪꢖꢫꢬꢭꢮꢯꢰꢱ奉

Excelhacksꢲ奉ꢳꢴꢵꢶꢋTikTokꢷꢸꢋꢲꢖ练ꢃꢹꢺꢻꢓꢼꢽꢾꢛꢅꢿꣁꢃꢑꢒꢢꢣꢮꣂꣃꢋ痪⼜

奉ꣅ꣆

꣈ꢵꢧ꣉꣊꣋꣌ꢦ꣍ꢃ꣎꣏꣐꣑꣒ꢐꢑꢒ꣓꣔꣕꣖ꢛ꣗꣘ꢮEcoTok

꣔

ꢊ꣚꣛꣜ꢋ꣝꣚꣞21꣟꣠꣡꣢꣣꣤꣥

ꢆ꣧꣨꣩꣪꣫꣬ꢃ꣭꣮꣯꣰ꢇ꣱ꣲꣳꢃꢐꣴꣵꣶꣷ꣸꣹꣩⼜꣺ꣻ꣼꣨ꢮTikTok꣓

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ꤍ#aGoodCollective

꣧꣨ꢋꢇ꣱ꢙꢝꤎꤏꢆꤐꣶ꣐ꢙꤑꤒꤓꢃ꤇锐꤈꤉ꣀꤔꢮꢧꢘꤕꢋ千ꤖꤗ

AmazonPrimeVideoꤘꤙꤚꤛ꣦ꤜ꣒

TikTokꢃDuetꤝꢓꢋꢧꣿꤞꢕꢭꤟꢃ

AmazonOriginalꤠꤡ务ꤢꤣꢊ꣚ꤤꤥꤦꤧꢮ꣝ꢊ꣧꣨ꢛ

PrimeVideoꢘꤕꤒ尽ꢃ

TikTokꤨꤩꤪ꤫꣘12꤬꤭꣍꤮꤯ꢮ10ꢛꤰꤱ꤅꤆ꤲꤳꤊꤴWorldDayofTheatreꤵꢋꤶꢇꤷꣀꤸꤹ千ꤴDentsuCreativeKenyaꤵ꣭꣮ꤘꤙꢦꤺꤻꢌꢍꤼꤽꢤꤾ꤭ꢃ

H-TownKids

꣐ꤿ

ꥀ

Netflixꥁꥂ꤭ꥃꥄꢮWHATITMEANSFORBRANDS&BUSINESSESꢀ

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ꢴꢆꢠꢺꢅꢻꢌ

꣒꣓

꣕꣖꣗꣕ꢬ꣘꣙ꢧꢨꢭꢮ꣚꣛꣜ꢆꢰꢱꢕ꣝ꢂꢪꢀꢁ痪⼜ꢂꢃꢄꢅ⼜ꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢼꢽꢾꢿꣀꣁꣂꣃ꣄ꢕꢥꢜ

꣆喧ꢽ

꣈ꢤ꣉ꢌ꣊꣋

ꢫꢚ꣒꣓

꣕꣖꣞ꢮ꣟꣠AIꢆ꣡꣢꣣꣤꣥ꢌ꣦꣚꣧꣨꣩映ꢕꢀꢁ痪⼜ꢖꢗꢘꢙ去ꢅꢚꢛ⼜ꢜꢒꢓ务ꢝꢞ奉ꢆ去ꢟꢴ꣌撰꣍ꢆ꣎ꢺꢌ꣊꣏ꢯꢴꢆ꣐꣑ꢕ꣞ꢂꢩ꣡ꢆ꣄꣪

꣫睫ꢌ꣬꣭꣮꣯ꢭꢆ꣒꣓꣰꣱ꢚꣲꣳꣴꢟꢝꢉꢠꢅꢡꢢꢣꢤꢟꢥꢦꢧꢨꢌꢏꢐꢂꢩꢪꢫꢌꢛ⼜ꢐꣵꣶꢕꢚꢬꢧꢨꢭꢮ撰ꢯꢆꢰꢱꢕꢀꢁ

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ꢃꢀꢁꢂꢃ痪⼜ꢄꢅꢆꢇ痪⼜ꢈꢉꢊꢋ痪⼜ꢄꢅꢉ痪⼜ꢈ锐ꢌꢊꢋ痪⼜ꢄꢅ锐ꢌ痪⼜ꢈꢍ奉ꢊꢎꢏ——BabaDioumꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚ挑ꢊꢛꢜꢝꢞꢟꢠꢡꢢꢊꢣꢤꢥꢦ孪纸ꢃ痪⼜ꢧ奉ꢗ⼜ꢓꢦꢨꢩꢦꢪꢫꢬꢊꢭꢮꢯꢰꢱꢎꢲꢳ

ꢴꢵꢊꢶꢷꢸꢹꢺꢻꢼꢽꢾꢿ映ꣀꣁꢃ告ꣂꣃ去ꢴꢊ꣄ꢗ⼜ꢓꢦꢪꣅꢳ

ꢊ确꣆꣇꣈ꢎ꣉ꣃꢃꢔ꣊ꢚ꣋꣌꣍꣎

ꢊꢦꢪꢆꢇ꣏꣐ꢃ꣑ꢚ

꣓꣖꣗꣘ꢨ꣙ꢰ꣚꣛ꢎ꣜꣜꣝导ꢃ痪⼜

奉ꢊ

ꢗ⼜ꢓ꣞꣟ꢗ꣠꣡ꢫꢊꢻ꣢꣣꣤ꢎꢔ꣥꣡ꢫ꣦꣧꣨꣩꣊

꣪ꢃꢗꢸ꣄꣬꣭⼜ꢊ꣮꣯꣰ꢎꢓ꣌ꢹ꣱

꣦

ꢃꣴꣵꣵꣶꣷ务ꢃ꣘⼜꣸꣹꣺ꣻ꣼ꢑꢌ奉ꣽꢊꣾꣿꢞ꣗꣚꣛ꢃ꤀꤁꣭⼜ꢊ꣞꣟꣡ꢫꢎOURSUBTRENDS:1

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ꢈꢉꢊ

ꢋIMAGEGENERATEDBYMIDJOURNEY193.1.HEREWEARENOW2081%81%ꢀꢁꢂ

ꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒ的ꢓꢔꢕꢖꢗꢘꢙꢀꢚꢛꢜꢀ

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ꢭ꣱ꣲAIꣳ꣌꣎꣑ꣴꢁ

꥖ꤱꢁ꤁꥗ꣂ꣙

1.5厅ꢄꢅꢵꢄ꣙

SnapchatꢭꢏꢐꢑAI꥘ꢷꣵꣳꣶ꣎ꣷ꣜꣑꣸꣹꣺ꣳꣻ꣩꣼appꢁꣽ

ꣿ꣎꣑ꣴ

纸ꤎꢥ

myAIꢁ꥙꥚꣓꥛꥜⾝꣛奉ꤷ꥝꥞꥟ꥠꥡꢁꢄꢅꥢ务ꢭꢭ꤀ꣁ꣆꣑

꤁꤂꣍꤃꤄꤅尽꤆꤇ꢔmyAIꢕꢮꢯꢰ

ꢔꥣꢶꥤꥥꢁꢥ⼜ꢟꢄAIꢒꢓꤘꥦꢀꢥꥧ꣇18ꢎ꣩ꥋꣀꢇ꣯ꢨ꣍ꥨꢨꥩꥪ꥓ꢶꥫꥬꢭ꣗ꥭꥮꥯꥰ꣨ꢔ4.2.THEMAGICINTHEMACHINE2881%81%ꢀꢁꢂ

ꢃꢄꢅꢆꢇꢈꢉꢊꢋꢈꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢀꢖꢗꢘꢙꢚꢛꢀꢍꢜꢝ19ꢀ

ꢁ

ꢂ

ꢃꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊ务ꢋꢌꢍꢎꢏꢐꢑꢒ

ꢔ꤉ꢋ千ꤊꤋꤌ够꣨2023꣩ꤍ꣭

AmazonOneꢑꤎꤏ꣚꣛ꢒꢹ

ꤖꤗꢜ꣚꣛务ꤘꤙꢒꤖꢙ⼦ꤖꤗꤚꤛꤜꢋꢙꢚꤝꤞꢕꢖꢔꢗꢘꢙꢚꢛꢜꢝꢞꢒꢟ

ꢏꢠꢡꢢ的ꤐꣿꢙꢄꤑꢲꤒꤓꢒ

WholeFoodsꤔꤕꢢꣷ꣊꣚꣛꣭ꢙꢚꢣꢤꢒꢥ

ꢧꢘꢨꢩꢋꢪꢫ⼜ꢬꢭꢮꢯꢰꢒꢏꢐꢍ

ꤟꤠꢹꤡꢀ꣌模ꤢꤎꤏꢢꢱꢢ务ꢲꢳꢴꢵꢶ

TCL

ꢷꢘ⾝ꢸꢹꢺꢻ叙ꢋꢼꢽꢾꢿ

ꢄꣁꣂꢳꣃ꣄尼ꢢꣅ꣆

ꢙꢹ

ꢎ꣉ꢶꢞ꣊ꢹ

ꢳ꣞ꢥ

ꤣ聊ꤤꢜꤥꤦꤧꤑꢲ꣜DentsuCreativeArgentina,ꢺꢋ꣋꣌꣍꣎꣏ꢸ꣐ꢳꣃ꣑꣒ꢨ

ꢿ꣔ꢢ꣕꣖尽꣗Brazil&USA꣝ꤨꤩꤜꢹꢪꤪꢲ꣐꤫꣖尽

Eurofarma꤬ꤌꢒꢷꢘꢠꢟ

꣘ꣃꢷ꣙꣚꣛꣜MovieMoodExplorer꣝ꢋ

꤭ꢥ꤮꤯

ꤟScrollingTherapyꤡ꣜ꤠꤱꤲꤳ꣝ꤴꢙꢫ꣥꣦꣞꣟ꢹꢺꢏ꣠꣡꣢ꢒꢟ

꣣ꢋ꣤ꢁꢙꢫ꣥꣦ꢖ꣧ꢘ꣡

ꢖꤵꣁꤶꤷꢇꢈ꣍ꤧꤸꤹꢿ꣔ꤺꤻꢋꤼꤽꤾꤿꥀꥁꥂ꣇ꥃꥄ꣘ꢷ꣙ꢢ꣕ꥅꥁꥆꥇꢫꥈ꣟ꢒꥉꥊꥋ꣫——ꢛꤳ꣞꣟ꤵꣁꥌꢟ

ꥌꥍꢟ꣣ꢢ꣞꣟꣭ꤸꤹꥎꢍꢑ꣫ꥏꥆꥐꥑꢒ匹ꥒ꣜ꣴ꥓ꥒꢎ꣑꣒꣝聆꣨务ꢲꢋ꣩꣪꣫去꣬꣨꣭꣮꣛꣯꣰꣱ꣲꢪ꣫ꣳ

ꢜ

ꣁꥌꢟ

ꤚ꥔꥕ꢋꥂ

꣌꣍ꢙ

ꣁꤺꤻꤱ꥖ꤖꤗꢋ꣓꤉模ꢅꢆꢍꢱꢢꢞꣴꣵꣶꢋꣷ꣊꣮꣛꣸꣹꣺ꣻ꣼ꣽꣾꢪ

ꤢ꥗ꥐ

ꣁ꥘꥙ꢋ꥚ꣷ꣨꣍꣫叙꥜ꢨ꥝

꥞꥟ꥠ꤉ꢒꥡꥢꣿꢙ꤀꤁ꢋꣴ꤂꤃꤄꤅ꢾ꤆60꤇꤈ꢢꥣꢢ204.3.THEMAGICINTHEMACHINE2965%65%ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍ2023ꢎꢏꢐꢀꢑꢒꢓ21ꢀꢁ

ꢂ

ꢃARꢀAIꢁ

ꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐ

ꢒꢓꢈꢔ

꣆ꢌꢍ꣏꣐ꢚ꤉ꤊꢱꢈꢻꢩꢁꤋꤌ

꣆꣏꣐꣑꣒꣉ꢚ匹ꢸꢕꢖꢗꢘꢙꢚꢛꢜꢆꢝ痪⼜ꢚꢖꢞꢟꢠꢡꢢꢣꢆꢇꢤꢥ

ꤍꤎꢧꤏꢙꤐꤑꢟꢡꤒꤓꢈTheHariboHappinessHuntꢦꢧ撰ꢨꢩ

ꢫꢚꢬꢭꢈꢮꢯꢰꢁꢯꢱ

ꢃ匹ꢲꢈꢮꢳ

ꢈꢢꤔARꤕꤖ꣇꣈ꢺꢕꢮ꤁ꤗꢻꤘꢊꤙꤚꤕꤛꤜꤝ꣆ꤞꢊꢴꢵꢶꢀꢳꢊꢷ匹ꢸꢹꢺꢻꢼꢊꢷꢽꢾ纸ꢿꢡꤟ务ꢚ3Dꤠꤡꢡ研ꣀ研ꢈ50%ꢚ务ꣁꣂꣃꢏꢐ

꣄ꢈꣅ⼜꣆꣇꣈꣉ꢁ꣊AIꢚꢤ꣬ꤢ꣆ꤣꤍꢩ⼜ꢚ社ꤤꢛꢜꢈꢤꢥꢦꤥꤦꤧ！꤁ꣵ对꣋꣌ꢚ꣍

꣎꣆꣏꣐꣑꣒务꣓

撰ꢈ70%ꢚZ꣑去꣕꣖

ꢃꢚ

ꢃꢒꢓꢡꤨꤩꤪ꤫꤬꤭꣟GoogleLens꣠꣦ꢦ撰꤮꣗ꢧ

꣙꣆ꢯ꣚꣛ꢡ社ꤤ꤯꤫ꢈꤰꤊ꣕꣖ꤱꤲꢁꤛ奉ꤳꤴꢚꤊꤾ

꣖꣆20ꤿꥀꥁꥂꢺꢤꥃ

3DARꥄꥅꢡꤵꤶ꣝ꤷ愿22ꤸꤹꢺ社ꤤꢦꤺꢇꤻꤼꢚꢂꣿꢡShopifyꢬꤽ

IOS17ꢈꤰ꣜꣝ꢤ

务ꣁ꣟DentsuCreativeChina꣠꣡꣢ꢁ꣣꣤꣟KFC꣠꣦ꢦ꣧ꢷ꣨꣩꣪꣫꣟KFCRe:Store꣠ꢈꢼ꣬ꢟ去ꢏꢐ

꣭ꢥ꣮꣯꣰꣱ꢒꢓꢡꣲꢎꣳꣴꣵꣶꢈꢕꣷ꣸꣕

ꥆꥇꥈꥉꥊꢀꥋ

ꥍ锐奉ꥎꥏꢟꣾꢈ愿ꥐꥑꥒ꥓꥔꥕꣆ꣳꣴKFC꣪꣹꣺ꣻ꣼ꣽ꣮꣯ꣾ

ꢈ꤀꤁꣓ꢺꢕ꣆꣮꣯꣰꣬꥗꥘꥗ꥏꢡ꣎ꤓꢈ꥙ꢩ纸꥚ꢇ愿ꥐꥑꥒ꥓꥔ꢈꢺꢕ꣱ꢱ꤂ꢈ

ꢋ꣆꣏꣐꣑꣒务꤄奉꤅꤆꤇꤈ꢡ꥛꥜꥝ꤡꢚꢻ꥞꥟ꢈꢔꣷ꣍ꥠꥡꢻ꥞ꢚꤡ꣐ꢡWHATITMEANSFORBRANDS&BUSINESSESꢀ

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ꢵꢙ꣤AIꢳ꣥꣦痪⼜꣧꣨꣩꣪꣫ꢀ꣬꣭꣉꣮꣯꣥꣰ꢱꢲꢓꢔꢀꢕ

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愿꣌꣍꣎꣏ꢄ

꣑꣒꣓꣔꣕ꣁꣂꢊ꣖꣗

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ꢳ꣆ꢦ꣱ꢛꢀꣲꣳꣴ

痪⼜ꢀꣶꣁ꣨꣭ꣷꢦ꣸꣹ꢍꢛꢜꢧꢈꢍꢎꢨꢩꢑꢒ

ꢫꢬꢭꢍ痪⼜ꢮꢯꢰ奉ꢱꢲꢳꢴꢵ

꣞꣆꣟꣠꣡꣢꣣

ꣀꢦ꣺ꣻꢟꣳꢳ꣆ꢀꢃꢄ꣼ꢳ꣆꣚꣛ꣽ

ꢍꣿꢳ꣆꣚꣛꤀꤁ꢦꢶꢷꢀꢸꢹꢺꢦ2023꤂ꢍ꤃꤄꤅꤆꤇꤈映꤉

ꢇꢲꢎAIꢀꤋ꣪ꢊꤌ꣫ꤍꤎꤏꤐꤑꤒꤓꤔꢩ2024꤂ꢍ꣔ꢛꤕ抒꣑ꢆꤖ撰ꢀ导ꤊꢦꢀꢁ

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ꢃTHEMAGICINTHEMACHINE30USꢀ

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ꢅꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉ痪⼜ꢊꢋꢌꢍꢁꢉꢎꢏꢐꢑꢒ去ꢌꢓꢉꢔꢕꢖꢗꢘ

ꢅꢙꢚꢉꢔꢛꢜꢏꢝꢞꢟꢅꢠꢡꢢꢀꢣꢤꢥꢦꢧꢨꢩꢪꢅꢙꢚꢉꢫꢕꢬꢭꢮꢯꢰꢉꢱꢲꢳꢀꢦꢴꢵꢶꢷꢸꢹꢺꢻꢼꢵꢽꢾꢑꢦꢴꢿꢛꢷꢸꢹ痪⼜ꢅꣀꣁꣂꣃ꣄ꢑꣅ꣆ꢾ꣇

꣉꣊ꢧꢩꢢ

꣋ꢉ痪⼜꣌ꢤꢁꢛꢜꢎꢿꢛ꣍꣎ꢅ锐ꢖ꣏꣍꣐꣑ꢕ聊꣒ꢪꢅ꣓꣔ꢢ꣕꣖

ꢉꢧ

ꢙ去ꣂꢧ

ꣅ꣆꣇

ꢅ꣘꣙ꢀꢧ꣚꣛꣔꣜꣝꣕꣖

ꢉ꣞꣟꣠ꢶ⼝ꢅ꣡꣐ꢉ痪⼜꣌ꢤꢛꢶ⼝ꢅ꣢꣣꣤ꢀ꣥꣔——꣟꣠ꢶ⼝꣦꣧去꣨痪⼜ꢔ꣩ꢎꢣꢤꢙꢚꢢOURSUBTRENDS:1

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ꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌ去ꢃꢍꢎꢏꢐꢑꢒ

ꢀꢔꢕꢄꤠ꣺꣘꣙꣫꣬ꢋꣽꣾ务ꢃꢆꢝꢞ꣈映确ꤡ꤄ꤢꢄ꣘ꢋꢏ痪ꢗꢘꢙꢚꢛꢜꢀꢁ

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꣙务ꤣꤤꢆꤥꢛꢅ聆ꤦ꣭꣮ꢓ꣖ꢫꤧꤨꤩꤪꢋ꣒꤫꣎ꢦꢧꢝꢨꢩꢃ痪⼜ꢞꢪ

ꢫꢬꢧꢝꢋꢭꢮꢯꢰꢱꢲꢳꢆꢴꢩ

ꢿꣀ꤬꣋ꢃꣴꢓꢄ꣘꣙꤭꤮务꤯ꤰꢆꢝꤱꤲꢱꢵꢶꢃ痪⼜ꢷꢸꢹꢺꢻꢼꢃꢸꢹꢽꢾꢿꣀꢍꣁꢃꢅꢓꢀꢔꢦꢣꣂꢵꢋꢪꣃꢛ痪⼜꣄ꣅ꣆꣇꣈ꢝ꣉ꢍꣁ꣊꣋ꢵꢋ꣌꣍ꢼ꣎

ꢄꤳꢩꢃSBIꢝꤴꢗꤵꤶ尽ꢋ叛

꣫ꤸꤹꢯꢲ꣝Main꣏

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EmileDurkheim꣓

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SeHum”꣗ꢲ痪奉痪⼜꣜ꤺꤻ꣖꣝ApneLiyeApnoCollectiveEffervescence꣗꣘꣙꣚꣛꣜ꢃ

꣖꣝ꢝ⼜꣖ꢫꢨ

KeLiye”꣗꣖ꢫ痪꣎痪ꢋꢀꤧ꣜ꢱꤼꣾꤽꤾꢃ告

꣬꣟꣠꣡꣘ꢄꢀ꣢ꢌ꣊꣣ꢣꢋ꣤

꣦꣧꣨꣩ꢼ꣪ꢱ꤀

ꤿꢱ꣝꣘꣙꣫꣬꣪꣎꣝ꢆꢝ꣫꣬꣪꣭꣮꣯꣰꣱ꢾꢋꣲꣳꢃꣴ

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ꢄꥀꥁꢃꢨ

ꥃꥄ꣗SharedBookstore꣜ꢤꤑ꣓ꢿꥅꣵ

ꢌꣶꢄꢋꣷꢔ꣸꣹ꢱꢄ꣺

ꢆꢝ꣫꣬ꢋ꣼ꢁꣽꣾꣿꢃꢝꥇꢋ锐ꥈ꣋ꥉꢫꥊ꣙ꤱꤲꢱꢤꤑꥋꥌꥍꥎꢄꥄꥏꥐ⼜ꢞ꣈映꤀

꤁ꢏ꤂ꢄ꣘꣙务ꢋꣶꢄꢼꢱ꤃꤄ꢃ꤅꤆꤇꤈

ꥑꢧ⼜ꢏ꤂ꢋꥃꥒꢃ꥓ꢧꥍꥎ꥔ꢑꣵ꥕꥖

PassageinHyperVoisins꣗꤉ꤊꤋꤌ꣜ꤍꤎꤏꤐꢤꤑꢃꤒꢿꤓꤔꤕ꣎ꢿ

Tokyo꥗꥘꥙꥚꥛ꢱꣀꢍꣁꢽꢾ

WhatsAppꤖ꤇꣭ꤗꤘꢃꤙꤚꢝ⼜

ꤜꤋꣿ꣎ꤝꢋꤞꤟꢱ5.2.ME,MYSELFANDUS3450%ꢀꢁ18ꢂ29ꢃꢄꢅꢆꢇꢂꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒ2000ꢓꢔꢌꢕꢖꢗ38%ꢘꢀ

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ꢆ24ꢀꢁꢂꢃꢄꢅ

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ꢈꢉꢊꢋꢊ撰ꢌꢍꢎꢄꢏꢐꢑꢒꢓꢔꢉ

ꢟꤕꤖꢉꤗꤘ

ꤚ

LadBibleꣅ

ꢭꤕꤖꤜꤝꤞꢞꤟ꣋

研ꥸꥹꢉꢙꥺꣂ65ꤳ꣚ꤴꢞꥻꢌꥼ꥽꥾꥿ꦀ꤁STI꤆ꢆ群ꢕꢖꢗꢘꢙ危

ꢛꢜꢝꢞꢟꢓꢔꢠ

ꢡꢢꢣꢤꢥꢦꢧꢨꢉ

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ꦁꤴꦂ꣌240%ꢛꤎ꣌ꦃꦄꦅꤶꦆꦇꢉꦈꦉꥲꢸꢙꥺꣂꢩꢜꢞꢪꢫ

ꢭꢞꢌꢮ睫ꢛꤣꤤꤥ꣌ꢑꤦꤧꤨꢌ꣗ꤩꢛꢟꤪ꤫

聊ꢉ꣈꤭꤮ꣀ꤯ꤰ

꤁DentsuCreativeCanada꤆ꦊꦋꦌꦍꦎꦏ꣨ꢐꣅꦐꢐLivingbyAlfa

ꤱꤲ奉꣌ꢜꢝꢞꣅ55ꤳ꣚ꤴ务ꢩꢜꢞꤵꦑ

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ꢈꢟꢁꢉꢳꢴ

ꢶꢷ

ꢹ奉ꢉꢺ去ꢞꢻꢌꤶꢞꣅꤷꢻꤸ

ꢫꤺꢉꤒꤓꢀꢯ

꣏ꢩꤼꢻꤽꢌꤾꤿꢛ

ꦙꦚꦛꢛꥀꦜꦛꦝꤴ꣉ꦞꦟꢑꦠꦡꦢꦣꦤꥼꦥꤎꢌ꤮ꤦꢓꢔꢉꢽꢾꢿꣀꢀꢯꣁꣂꢌꣃ꣄ꣅ꣆꣇ꢛꢩꢑ去ꢄ꣈ꢑꦦꢉꦧꤻ꣏ꦨꦩꢛ去꣉꣊꣋꣌꣍꣎ꣅ꣏꣐ꢉ꣑꣒꣌ꢺ꣓꣔꣕ꢌ去꣖꣗꣘ꢛꥀ去ꢞꢌꢓꢔ꣦ꥁꢄ

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ꢌ꣆꣇ꢛ꣠꣡

꣣꣤ꢶꢉ

ꢠꥉꢛ

꤫ꥍꥎꥏꢜꢝꥐꥑꥒꢌ꥓ꥁꢗ꥔ꢠ

꣈ꤒꤓꢉ꣥꣦ꢳꢴ

꣧

ꢹ奉꣨꣩꣪ꢐ꣫꣬ꢌ꣭꣮ꣃꢛ꣗ꢁ꣯꣰

꣚

꥕ꤍ꥖ꥑꥒꢉ꥗꤀꣹ꤖ꥘危꣱ꢞ꥙

TheGolden꣱ꢃꢥ痪꣚ꣲꣳꢓꢔꢌꢑ去ꢞ꣡ꣴꢉꢏ

ꢌꢓꢔꣵꢽꢄBachelor꤁

꥛꥜꥝꥞꤆ꢛꣶꣷ꣸꣹꣺ꣻ꣼ꢞꣽꣾꢛ꥟ꤚꥡꥢꥣꢅ

ꢁꤍ꥖ꢞꤢꢛꥤꢸꥥ꤁Loewe꤆ꢌꥦꣿ

꤀

ꢉ

#grandmillennial꤁

꤂

꤃

꤄

꤄

꤅

꤆

ꣅ

ꥧꣂꥨꥩꥪ꣌88ꤳꣶꥫꢌ

MaggieSmithꢋꥬꥭꥮꥯꥰꢎ#coastalgrandma꤁꤇꤈꣨꣪꤅꤆ꣁ꤉ꤊꤋꢉꤌꤍꤎꤏ

ꥮꥱ

NaomiWattsꢪꥲꤥ꣌ꥍꥳꢁꢯꢜ꣙ꥴ

ꥶ锐ꢌ꣹ꢢꤐꤑꤒꤓꢑꣂꤔ꤉ꢛꥷꤙꤚ

Stripesꢛ5.3.IMAGEGENERATEDBYMIDJOURNEYME,MYSELFANDUS3570%70%ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢆꢇꢌꢍꢎꢀꢏꢐꢑꢒꢓꢔꢕꢖꢀ

ꢁ

ꢂ

ꢃ25AIꢀꢁꢂꢃꢄ痪⼜ꢅꢆ锐ꢇꢈꢉ去ꢊꢋꢌꢍꢎꢏꢐꢑꢒ

ꤋꤌꢒꤍꤎꢇ

Grimes

ꤏꤐꤑ꣟ꤒAIꤓ叙ꢒꤔ꣥ꣾꤕꢋꤖꢓꢔ确ꢕꢖ痪ꢗ⼝ꢘ

ꢀꢏꢐꢚꢖ꣧ꢀꤍꤗꤘꤙ꣝GrimesꢀꤚꤍꤛꢋꤜꤝꤞꤟꤝꤠꤡꢚꢛꢜZꢝ去ꢞꢟꢒꢠꢡꢢꢣꢀꢤꢥꢦꢧꢨꢩꢪꢫꢜꢬꢭꢮ

AdobeꤢꤣꢀAI愿ꤤ꣔꣜ꤥꤦ

Fireflyꢰꤧꤨꤩꢱꢒꤪꢜꢯꢰ47%ꢱꢉꢲ

ꢴꢵꢀꢖ痪ꢶꢷꢰ43%ꢱꢒꢸꢹꢺꢻ

AdobeStockꣀ研꤫꤬꤭꤮꤯ꢒꣿ꣞꣐꣊ꤰ抒ꤱꤲ꣟ꢂꢼ

ꢾꢿ

ꢑꢅꣀꣁꢝꣂꢼꣃ꣄ꢝꣂꢀꣅꢐꢚ70%ꢀ꣆

꤀ꤳꢄ꣥ꤴꤕꢒꤵꤶꤷ确ꢕꤌꤸꤔꤱꤲꤹꤺ꣈ꢲꢳꤻꤼ꣇

꣉ꢟ꣊⼜ꢅꣃ꣄ꢝꣂꢀ꣋

꣍꣎⾝ꢶ꣏ꢖ꣐ꢤꢥꢦ

ꢀꤽꤊꢚꢧꢚ26ꢅ꣔꣜ꤊAIꢝꣂꤾꢒꤽ

꣞ꥀꥁꤌꤸꣵꣶꢖ꣧ꢀꢦꢧ꣞ꣀꣁ꣑ꢗ꣒꣓ꢞ꣔——꣕ꣁ

꣗

ꢒꣀꣁ꣑ꢗ꣙

痪⼜ꢀ

ꢗ⼝꣱ꥂꢒꥃ

ꥄ꣟ꥅꥆꥇꢀꥈ꣟ꥉꥊꢚꢅꢑꥋꣂꢒꤽꣀꣁ꣛꣔ꢒ꣜꣝痪⼜确ꢕ꣞ꢬꢭꢖ痪ꢗ⼝ꢀ꣟꣠꣡꣢ꢚ꣞ꥌꥍꢿ⼜ꥎꢡꢒꢿꥏꥐꥑꥒꤔ꥓ꣽ

꥕ꢅ꤇ꥌ꣐꥖ꢅ꣣꣤ꢒꢿ⼜꣥ChatGPT去꣦ꢖ꣧꣨꣩ꢒꢋ꣪꣫꣬꣭꣩

ꤴꢀ꥗

꥘ꥇ꣙ꢄ꣥꣊⼜ꢀꢤꢥꢗꥏꢚꢅ꥙꥚ꢀꢵ꥛꥜ꥀ꣮꣯ꢚꥁ

ꤥ꥞叙务ꢒꢛꢖꢗꢦꢧ꣞꥟ꤤꢀꥠꥡ꣱ꢓ꣚ꥢꥣꥤꥊꢘ꣟ꢚ꣙ꥥ

TomHanksꥄ聆ꢀꥦ

ꢓꥨ꣆ꥨꥩꥪꥫꥬAI꣰꣱꣞ꣲꣳꣴ꣱ꣵꣶꣷ꣆꣸꣹꣺ꣻꢒꢨ꣼ꢪꣽ꣥ꣾꣿ

ꥭꢰDeepfakeꢱꢘꥮ

ꥯꢪꢿꥰ꣥꣐ꢦꢧ꤈ꥱꥲꥳꥴꥵꥶ꤀映꤁꤂꤃꤄ꢔ꤅꤆꣐ꣀꣁꢗ⼝ꢅ꤇꤈ꢀꢄ꣥꤉ꤊꢚ꤉ꥷꢚWHATITMEANSFORBRANDS&BUSINESSESꢀ

ꢁ

ꢂ

ꢃ

ꢄꢅ

ꢆ

ꢇ

ꢈꢉ

ꢊ

ꢋ

ꢌ

ꢍ

ꢎꢀ

ꢂꢃ去ꢄꢅꢆꢇꢈꢄ⼜ꢉꢊꢋꢌꢍꢎ

ꢐꢑꢒꢓꢔ

ꢲꢶꢒꢓꢈ撰去ꢋꢹꢺꢯꢻꢼꢽꢾꢿꣀꣁꢎꣂꣃ꣄ꢪ꣧꣨

ꢬ꣪꣫꣬꣭꣮꣯ꢎꣂ稿꣰꣱ꣲ

꣗ꣴ꣱ꣲ꣖꣗ꣴꢕ

ꢗꢘꢙꢚꢛ⼜ꢋꢜꢝꢞꢟDIY奉ꢠꢡꢎ奉ꢢꢣꢤꢥꢋ

꣄ꣅ

꣇꣈꣉

꣋ꢄ꣌ꢞ꣍꣎ꣃ꣍꣏ꢋ꣐ꣁ꣑ꢎ꣒ꢔꣵꣶ꣱ꣲꣷ꣰꣸ꢋ纸꣹꣫꣺ꣻ꣺撰ꢞ

ꢐꢯ꣼ꢬꢔꢕꣽ锐ꢦꢎꢂꢃ去ꢄ

ꢧꢨꢩꢋꢪꢥꢫꢬꢭꢮꢯꢰꢱꢲꢳꢴ

TheTwoGenerations꣓꣔去ꢄ꣕꣖꣗꣘ꢈ꣙꣚ꢂꢄꢯ꣍ꣾꣿ꤀꤁꤂꤃꤄꤅ꢋ꤆꤇꤈⼝ꢎꢟꣂ꤉ꤊꤋꢋꣳꢬꤌꤍꤎꢞ꣛ꢰ꣜

ꢥ꣞ꢋ꣟꣠꣡꣢꣣꣤꣥꣦ꢞꢀꢁ

ꢂ

ꢃME,MYSELFANDUS36ꢀ

ꢁꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏ⾝ꢐꢎꢑꢒꢓꢔꢕꢖꢗꢘꢙꢅꢇꢚꢋ痪⼜ꢇꢛꢜꢝꢀ撰ꢞꢗꢟꢖꢠ聆ꢇꢛꢜꢗꢟꢁꢂꢡꢢꢣꢋꢤꢗꢟꢥꢦ导ꢧꢨꢩꢇꢈꢉꢖꢀꢠ聆ꢇꢈꢉꢋꢪ痪⼜ꢫꢬꢭꢇꢮꢃꢚꢄꢅꢆꢋꢯꢚꢰꢱꢲꢳꢚꢴꢵꢇꢶꢷꢟꢲꢏ⾝ꢐꢇꢸꢹꢟꢲꢋꢺ痪⼜ꢻꢰꢼ

ꢈꢾꢿꢇꣀꢗꢟꢋꢮꣁ痪⼜ꢬꢟꢲꣂꣃ꣄ꣀꢋꣅ꣆꣇ꢠ꣈ꢗꢟꢖ꣉꣊ꢋ痪⼜ꢤꢗꢘ꣆꣋ꢔ꣈꣌꣍꣎꣏ꢋꢘ꣐꣑꣒꣓꣔ꢛꢜꢖ痪⼜ꢇ

2023CMOSurvey꣕꣖ꢋ꣗꣘

꣙꣚꣛

꣜

꣝ꢇ

꣞

꣠꣡ꢮ꣢꣣꣤꣥

꣧ꢇ꣌꣨ꢖ꣩꣪ꢋ81%ꢇ꣫꣬꣭꣕꣮ꢋ꣯⼜꣰ꢪ꣱ꣲꣳꢼ聊ꣴꢆꣵꣶꢋꢘꣷꢪ꣸喧꣹꣺ꣻ꣼ꢖꢦꢡꣽ꣧ꢛꢜꢋꣾ꣱ꣿ

ꢗ睫꤁ꢇ

꣱꤃꤄ꢋꢮ꣤꣥睫꤅ꢇ꣡꤆꣌꣨ꢖ告ꢤ꤇

꣜꤀ꢇꢋꣾ꣱꤈꤉

ꢬꢰꢱꢲꢋꢮꤋꤌꤍꤎꤏꤐꢖꤑꤒ

ꤔ

ꢇꢈꢉꤕꤖꢃꤗꢋꤘꤙ꣪ꤚꢋ痪⼜ꢤ

ꢪꢛꢜꤛꢬꢢꢣꢋꢮꤜꤝꤞꤟꢏ꣄ꣀꢜ꣤ꤞ꣐ꤠ꣑ꢇꢛꢜꢖꢀ确ꤡꤢꤣ覆ꤤꢇꢛꢜꤥꢋꢰꢱꢲꢏ꣄ꤦꢲꤧ꣰ꢚ痪⼜ꢇꤨꢟꢲꢖ37SOURCES1.“TopTrends2023:Volume2”,HorizonCatalyst,July20232.“Whydopaminedressingisthefeel-goodfashiontrendweneedin2022”GlamourMagazineUK,2ndAug2022“FrommaincharacterenergytoROIonfriendships,newGuardianresearchrevealsanationfindinghappinessinthesmallerpicture”,TheGuardian,July2023“TikTok’snewfavouriteself-caretrend?Thefour-hour“EverythingShower”,TheGuardianUK,