中国咖啡市场调研和分析报告（英文版）-2024年1月上传培训课件

INDUSTRIES

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MARKETSCoffeemarketinChinaCHAPTER

01OverviewRevenueofthenon-alcoholicdrinksmarketworldwidebycountryin2022(inbillionU.S.dollars)Revenueofthenon-alcoholicdrinksmarketworldwidebycountry2022RevenueinbillionU.S.dollars200,000

250,000050,000100,000150,000300,000350,000400,000450,000500,000UnitedStatesChina447,353.37135,859.43Japan68,632.8253,767.44GermanyUnitedKingdomMexico39,072.7434,310.3733,949.7327,401.0324,918.7122,862.1320,747.0219,730.0419,519.26NigeriaIndonesiaFranceSouthKoreaSpainBrazilAustralia4Description:TheUnitedStatesisleadingtherankingbyrevenueinthenon-alcoholicdrinksmarket,recording447.4billionU.S.dollars.FollowingcloselybehindisChinawith135.9billionU.S.dollars,whileAlgeriaistrailingtherankingwith2.1billionU.S.dollars,resultinginadifferenceof445.3billionU.S.dollarstotherankingleader,theUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsRevenueofthecoffeemarketworldwidebycountryin2022(inmillionU.S.dollars)Revenueofthecoffeemarketworldwidebycountry2022RevenueinmillionU.S.dollars30,000

40,000

50,000010,00020,00060,00070,00080,00090,000UnitedStatesJapan85,157.8840,181.9435,220.42BrazilCanadaGermanyChina25,199.5921,237.5115,339.6614,026.2612,275.5511,798.17SouthKoreaFranceItalySpain11,443.8910,598.4410,177.33IndonesiaNetherlandsUnitedKingdom8,814.515Description:Comparingthe25selectedregionsregardingtherevenueinthecoffeesegmentofthehotdrinksmarket,theUnitedStatesisleadingtheranking(85.2billionU.S.dollars)andisfollowedbyJapanwith40.2billionU.S.dollars.AttheotherendofthespectrumisRussiawith2.6billionU.S.dollars,indicatingadifferenceof82.6billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsCoffeemarketsizeinChinafrom2020to2022withanestimatefor2025(inbillionyuan)CoffeemarketsizeinChina2020-2025400350300250200369.3200.7165.1136.42020150100500202120222025*6Description:In2022,China'scoffeemarketwasvaluedat200billionyuan,increasingsignificantlycomparedtotheyearprior.ExpertsexpectittogrowataCAGRof21.6percentinthenextfiveyearsandsurpass369billionyuanby2025.

ReadmoreNote(s):China;2020to2022;includingrawingredients,coffeeequipment,instantcoffee,RTDcoffee,andfreshly-groundedcoffee;*Estimate.Oneyuanequalsapproximately0.14U.S.dollarsand0.13euros(asofNovember2023).

ReadmoreSource(s):199IT;CBNData;MeituanDianping;Varioussources(ShanghaiJiaoTongUniversity)DistributionofcoffeemarketinChinafrom2017to2020withanestimatefor2023,bycoffeetypeCoffeemarketstructureinChina2017-2023,bytypeFreshlygroundcoffeeInstantcoffee10.5%Ready-to-drinkcoffee120%100%10%11.1%9%16%80%60%39.9%52.4%64.5%72%69%40%51.1%2023*20%36.5%202025%18%15%0%2017201820197Description:Asof2020,freshlygroundcoffeeaccountedforaround36.5percentofthetotalcoffeemarketinChina.However,themarketshareisexpectedtogrowtomorethan50percentby2023.Instantcoffee,albeitdominatedthecoffeemarketinChinain2020,isexpectedtoshrinktolessthan40percentby2023.ReadmoreNote(s):China;2020;*Estimate.ReadmoreSource(s):E;LeadLeoCHAPTER

02CoffeeproductionTotalcoffeeproductionvolumeinChinafromcropyear2018/19to2022/23withaforecastfor2023/24(in1,000bags*)CoffeeproductioninChina2018-20242,5002,0001,9252,0001,5001,0005001,8001,8001,7001,70002018/192019/202020/212021/222022/23**2023/24***9/statistics/1046603/china-coffee-production-volumeAsofJuneofthecoffeecropyear2022/23,Chinahadproducedaround1.7million60-kilogrambagsofcoffee,remainedatthesamelevelcomparedtothepreviousyear.ThemajorityofthecoffeeproducedinChinacomesfromYunnanprovince.

ReadmoreNote(s):China;cropyear2018/19to2023/24;cropyearstartsinOctoberandendsinSeptember;*Thetermbagsrefersto60kilogramshippingbags.**AsofJune2023.***Forecast.

ReadmoreSource(s):USDAForeignAgriculturalServiceCoffeeplantationacreageinChinafrom2010to2020(in1,000hectares)CultivationacreageofcoffeebeansinChina2010-20202,5001,9302,0001,5001,0005001,856.11,8441,840.51,809.51,798.21,795.21,782.41,412929.42011648.32010020122013201420152016201720182019202010Description:ThecultivationofcoffeeinChinaexceeded1.84millionhectaresin2021.During2010and2013,China'scoffeeplantationacreagegrewrapidlyandhoveredataround1.8millionhectaressincethen.Withanacreageofnearly1.5millionhectarescultivatingcoffeebeansthatyear,YunnanwasChina'smajorsupplierofcoffeebeans.ReadmoreNote(s):China;2010to2020Source(s):ForwardIntelligence(Qianzhan);MinistryofAgricultureofChinaCoffeeproductioninYunnanprovince,Chinafrom2014to2022(in1,000metrictons)ProductionvolumeofcoffeeinYunnan,China2014-2022180164.7158.416014012010080151.2145143140.3139.1137.1135.1604020020142015201620172018201920202021202211Description:Withanacreageofaround1.27millionhectarescultivatingcoffeebeansin2022,Yunnanproducedapproximately143metrictonsofcoffeethatyear,rankingfirstamongChina'scoffeesupplyingregions.ThecoffeeproductionvolumeinYunnanpeakedin2017butsoondecreasedsignificantlyduetotheshrinkingcultivationacreage.ReadmoreNote(s):China;2014to2022Source(s):ForwardIntelligence(Qianzhan);People'sGovernmentofYunnanProvince(DepartmentofAgricultureandRuralAffairsofAnHuiProvince)CoffeeplantationacreageinYunnanprovince,Chinafrom2014to2022(in1,000hectares)CultivationacreageofcoffeebeansinYunnan,China2014-20222,0001,8111,770.21,754.61,8001,6001,4001,2001,0008001,660.61,567.31,494.41,4771,392.91,273600400200020142015201620172018201920202021202212Description:Withanacreageofnearly1.27millionhectarescultivatingcoffeebeansin2022,YunnanwasChina'smajorsupplyregionofcoffeebeans.TheplantationacreageofcoffeeinYunnanwitnessedacontinuousdecreasesince2014,resultingfromthedroppinginternationalcoffeeprice.ReadmoreNote(s):China;2014to2022Source(s):ForwardIntelligence(Qianzhan);People'sGovernmentofYunnanProvince(DepartmentofAgricultureandRuralAffairsofAnHuiProvince)CHAPTER

03InternationaltradeTotalcoffeeexportvolumeinChinafromcropyear2018/19to2022/23withanestimatefor2023/24(in1,000bags)*CoffeeexportsfromChina2018-20241,8001,6001,6001,4001,2001,0008001,1751,1301,11593568560040020002018/192019/202020/212021/222022/232023/2414Description:Inthecoffeecropyear2022/23,Chinaexportedaround935,00060-kilogrambagsofcoffee,downfrom1.12millionbagsinthepreviouscropyear.Thecoffeeexportvolumeisestimatedtogrowtoapproximately1.18million60-kilogrambagsinthecropyear2022/23.ReadmoreNote(s):China;cropyear2018/19to2023/24;cropyearstartsinOctoberandendsinSeptember;*Thetermbagsrefersto60kilogramshippingbags.**ForecastasofJune2023.

ReadmoreSource(s):USDAForeignAgriculturalServiceExportvolumeofgreencoffeebeansinChinafromcropyear2018/19to2022/23withanestimatefor2023/24(in1,000bags)*GreencoffeebeanexportsfromChina2018-20241,4001,2251,2001,00088580080060040020007406003602018/192019/202020/212021/222022/232023/24**15Description:Asofthecoffeecropyear2022/23,Chinahasexportedaround600thousand60-kilogrambagsofgreencoffeebeans,downfrom740thousandbagsinthepreviousyear.Thegreencoffeeexportvolumeisexpectedtogrowto800thousandbagsinthecropyear2023/24.ReadmoreNote(s):China;cropyear2018/19to2022/23;cropyearstartsinOctoberandendsinSeptember;*Thetermbagsrefersto60kilogramshippingbags.**ForecastasofJune2023

ReadmoreSource(s):USDAForeignAgriculturalServiceExportvolumeofsolublecoffeeinChinafromcropyear2018/19to2021/22withaforecastfor2022/23(in1,000bags)*InstantcoffeeexportsfromChina2018-20234003503503503002502001501005031530023002018/192019/202020/212021/222022/23**16Description:Inthecoffeecropyear2021/22,Chinahasexportedaround315,00060-kilogrambagsofsolublecoffee.Incomparison,totalglobalsolublecoffeeexportvolumeexceeded19millionbagsinthesameperiod.ForecastshowedthatChina'ssolublecoffeeexportswouldincreaseto350,000bagsinthecoffeecropyear2022/23.ReadmoreNote(s):China;cropyear2018/19to2021/22;cropyearstartsinOctoberandendsinSeptember;*Thetermbagsrefersto60kilogramshippingbags.**Forecast.AsofDecember2022.

ReadmoreSource(s):USDAForeignAgriculturalServiceImportvolumeofgreencoffeebeansinChinafromcropyearfrom2018/19to2022/23withanestimatefor2023/24(in1,000bags)*GreencoffeebeanimportsinChina2018-20242,0001,8001,7751,8001,6001,4001,2001,0008001,6751,66590085060040020002018/192019/202020/212021/222022/232023/24**17Description:Inthecropyear2022/2023,Chinaimportedaround1.78million60-kilogrambagsofgreencoffeebeans,upfrom1.67millionbagsinthepreviousyear.Thatimportvalueisexpectedtogrowto1.8millionbagsinthecropyear2023/24.

ReadmoreNote(s):China;cropyear2018/19to2022/23;cropyearstartsinOctoberandendsinSeptember;*Thetermbagsrefersto60kilogramshippingbags.**ForecastasofJune2023.

ReadmoreSource(s):USDAForeignAgriculturalServiceImportvolumeofsolublecoffeeinChinafromcropyear2018/19to2021/22withaforecastfor2022/23(in1,000bags)*InstantcoffeeimportsinChina2018-20232,5002,0002,1701,8201,8001,7751,5251,5001,00050002018/192019/202020/212021/222022/23**18Description:Inthecoffeecropyear2021/22,Chinahasimportedaround2.17million60-kilogrambagsofsolublecoffee.Incomparison,solublecoffeeexportvolumeinChinaamountedtoaround350thousandbagsinthesameperiod.

ReadmoreNote(s):China;cropyear2018/19to2021/22;cropyearstartsinOctoberandendsinSeptember;*Thetermbagsrefersto60kilogramshippingbags.**Forecast.AsofDecember2022.

ReadmoreSource(s):USDAForeignAgriculturalServiceCHAPTER

04ConsumptionandretailRevenueofthecoffeemarketinChinafrom2012to2025,bysegment(inbillionU.S.dollars)CoffeemarketrevenueinChina2012-2025,bysegmentRoastCoffeeInstantCoffee14121013.2412.4511.6410.069.529.439.027.887.686.956.986.576.396.1564205.355.284.84.544.434.134.143.843.853.573.022.912.41.822012201320142015201620172018201920202021202220232024202520Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2025.Aspartofthepositivetrend,therevenuereachesthemaximumvalueforbothsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentRoastCoffee,whichhasthehighestvalueof13.24billionU.S.dollars.ReadmoreNote(s):China;2012to2025Source(s):ConsumerMarketInsightsPercapitarevenueofcoffeeinChinafrom2012to2025,bysegment(inU.S.dollars)CoffeemarketrevenuepercapitainChina2012-2025,bysegmentRoastCoffeeInstantCoffee1614121084.764.494.213.633.153.33.082.92.662.764202.522.159.038.517.971.722.9520136.916.66.56.291.312.095.525.254.894.523.8201220142015201620172018201920202021202220232024202521Description:Overthelasttwoobservations,theaveragerevenueperuser(ARPU)isforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,therevenueperuserreachesthemaximumvalueforbothsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentRoastCoffee,whichhasthehighestvalueof9.03U.S.dollars.ReadmoreNote(s):China;2012to2025Source(s):ConsumerMarketInsightsTotalcoffeeconsumptionvolumeinChinafromcropyear2018/19to2022/23withaforecastfor2023/24(in1,000bags)*CoffeeconsumptioninChina2018-20246,0004,9004,8004,8005,0004,0003,0002,0001,00004,2003,6003,0002018/192019/202020/212021/222022/232023/24**22Description:Inthecoffeecropyear2022/23,Chinesepopulationhasconsumedaround4.8million60-kilogrambagsofcoffee.Incomparison,coffeeproductionvolumeinChinaamountedtoaround1.8millionbagsinthesameperiod.

ReadmoreNote(s):China;cropyear2018/19to2022/23;cropyearstartsinOctoberandendsinSeptember;*Thetermbagsrefersto60kilogramshippingbags.**ForecastasofJune2022

ReadmoreSource(s):USDAForeignAgriculturalServiceConsumptionvalueofcoffeeinChinain2014and2020withanestimatefor2024,bylocation(inbillionyuan)CoffeeconsumptionvalueinChina2014-2024,bychannelAt-home(coffeeproducts)Out-of-home(Cafés)250200150100160504926461480201420202024*23Description:In2020,Chineseconsumersspentapproximately49billionyuanoncoffeeincafésandrestaurants.Incomparison,theat-homeconsumptionvalueofcoffeeproductswasabout26billionyuan.Projectionsshowedthatout-of-homecoffeeconsumptionwillgrowataCAGRof34.4percentbetween2020and2024.ReadmoreNote(s):China;2014and2020Source(s):CITICSecurities;Frost&Sullivan;Website();YumChinaAnnualaveragepercapitacoffeeconsumptioninChinafrom2013to2022(innumberofcups)AveragepercapitacoffeeconsumptioninChina2013-20221210811.38.87.97.26.265.24.64.23.84203.2201320142015201620172018201920202021202224Description:In2022,theaveragecoffeeconsumptionperpersoninChinaamountedtoapproximately11cups,increasingfromaboutninecupsin2021.Ingeneral,China'spercapitacoffeeconsumptionhasrisenconsiderablyoverthepastdecade.

ReadmoreNote(s):China;2013to2022Source(s):iiMediaResearchCHAPTER

05FreshlygroundcoffeeEstimatedvalueofcaféindustryinChinafrom2020to2030(inbillionyuan)EstimatedvalueofcafémarketinChina2020-203020018016014012010080172.6153.42136.38121.22107.7595.7885.1475.6867.27202259.853.152020604020020212023202420252026202720282029203026Description:In2030,thecafémarketinChinaisestimatedtoreach172.6billionyuan.China'scoffeeindustryisexpectedtogrowrapidlybetween2020and2030,withaCAGRofabout12.5percent.ReadmoreNote(s):China;2020Source(s):CITICSecurities;Euromonitor;estimates;Varioussources(UnitedNations,Kantar,NationalBureauofStatisticsofChina)NumberoffreshgroundcoffeeoutletsinChinafrom2017to2022withestimatesuntil2027NumberoffreshbrewedcoffeeoutletsinChina2017-2027300,000250,000200,000150,000240,383218,321197,165176,992157,313138,336114,73095,841202090,3672019100,00050,000060,012201842,1082017202120222023*2024*2025*2026*2027*27Description:In2022,Chinahadapproximately406.2thousandbubbleteaoutlets,increasingslightlyfromtheyearprior.Thatyear,morethanhalfofthebubbleteaoutletsinChinawerechainfranchises.ReadmoreNote(s):China;2017to2022;*Forecast.ReadmoreSource(s):199IT;Euromonitor;NestléTransactionvaluepercustomeroffreshly-madecoffeeindustryinChinafrom2017to2022withestimatesuntil2027(inyuan)AveragetransactionpercustomeroffreshbrewedcoffeeindustryinChina2017-20273532313030292929302520151052828282702017201820192020202120222023*2024*2025*2026*2027*28/statistics/1415467/china-per-customer-transaction-of-fresh-ground-coffee-industryAsof2022,theaveragetransactionvaluepercustomerwhenbuyingcoffeewasapproximately28yuan,showingaslightdecreasefromthepreviousyear.Atotalof22billionfresh-brewedcoffeetransactionswereconductedinChinainthatyear.

ReadmoreNote(s):China;2017to2022;*Forecast.Oneyuanequalstoapproximately0.14U.S.dollarsand0.13euros(asofSeptember2023).

ReadmoreSource(s):199IT;Euromonitor;NestléShareoffreshly-madecoffeechainstoresintotalstoresinChinafrom2017to2022withestimatesuntil2027PenetrationrateofchaincoffeeoutletsinChina2017-202740%35%34%34%34%33%33%32%31%30%29%30%25%20%15%10%5%28%27%0%2017201820192020202120222023*2024*2025*2026*2027*29Description:In2022,Chinahadapproximately138thousandfresh-groundcoffeeoutlets,ofwhicharound32percentwerechainfranchises.Thepenetrationofchaincoffeeshopsisestimatedtoreach34percentby2027.

ReadmoreNote(s):China;2017to2022;*Forecast.ReadmoreSource(s):199IT;Euromonitor;NestléFreshlygroundcoffeemarketdistributioninChinain2020,bybrandFreshcoffeemarketsharebybrandinChina2020Marketshare0%5%10%15%20%25%30%35%40%StarbucksLuckinCoffeeCosta36.4%6.8%2.3%1.7%1.4%0.8%PacificCoffeeU.B.C.CoffeeC.straitsCafeTimHortonsZooCoffeeMcCafé0.5%0.5%0.4%0.3%DioCoffeeMannerCoffee0.2%MellowerCoffee

0.1%30Description:In2020,StarbucksrankedfirstamongallfreshgroundcoffeesellersinChina,withamarketshareofapproximately36.4percent.OthermarketleadersincludedLuckinCoffee,Costa,andPacificCoffee.

ReadmoreNote(s):China;2020Source(s):CIC;CITICSecurities;Euromonitor;Website()NumberofcafésinChinaasof2023,byselectedbrandNumberofcoffeeshopsinChina2023,bybrandNumberofcafés01,0002,0003,0004,0005,0006,0007,0008,0009,00010,000LuckinCoffeeStarbucksTimsChinaManner9,3516,200617584Costa441MStand289%Arabica6431/statistics/1173673/china-number-of-cafes-by-brandAsofthebeginningof2023,LuckinCoffee,alocalChinesecoffeeshopbrandthatopenedin2017,hadover9,350coffeeshopsinoperationinChina.Inthemeantime,Starbucks,thewell-knownmultinationalchainofcoffeehouses,had6,200cafésacrossChina.ReadmoreNote(s):China;2023Source(s):CBNDataNumberofStarbucksstoresinChinafromfiscalyear2005to2022NumberofStarbucksstoresinChinaFY2005-2022company-operatedstoreslicensedstores7,0006,0005,0004,0003,0002,0001,000020052006

2007*

20082009

2010**

20112012201320142015201620172018201920202021202232Description:Infiscalyear2022endedOctober2,therewere6,019company-operatedStarbucksstoresinChina,with724newlyopenstoresand63closures.

ReadmoreNote(s):China;FY2005toFY2021;fiscalyearsendontheSundayclosesttoSeptember30;*StoredatahasbeenadjustedfortheacquisitionoftheBeijingoperationsbyreclassifyinghistoricalinformationfromLicensedstoresto[...]

ReadmoreSource(s):StarbucksCHAPTER

06InstantcoffeeMarketsizeofinstantcoffeeindustryinChinafrom2020to2022withestimatesuntil2026(inbillionyuan)InstantcoffeeindustrymarketsizeinChina2020-202612010080109.986.5686053.341.84030.422.12002020202120222023*2024*2025*2026*34/statistics/1421957/china-market-size-of-instant-coffee-industryIn2022,themarketsizeofChina'sinstantcoffeeindustryreachedalmost42billionyuan,increasingsignificantlyfromthepreviousyear.Overall,theindustrywaspredictedtogrowconstantlyinthecomingyearsandreacharound110billionyuanby2026.ReadmoreNote(s):China;2020to2022;*Forecast.Oneyuanequalstoapproximately0.14U.S.dollarsand0.13euros(asofNovember2023).

ReadmoreSource(s):iiMediaResearchMajorchannelsforconsumerstopurchaseinstantcoffeeinChinaasofSeptember2023MainchannelsforpurchasinginstantcoffeeinChina2023Shareofrespondents20%0%10%30%40%50%60%70%Integratede-commerceplatforms58.6%InstantretailplatformsOfflinesupermarkets51.7%49.6%Newe-commerceplatforms39.7%Offlinemini-supermarket,conveniencestoreCommunitygroup-buyingplatforms30.4%7.4%35Description:AccordingtoasurveyconductedamongChineseinstantcoffeeconsumersin2023,almost60percentofrespondentssaidtheypurchasedinstantcoffeeinintegratedE-commerceplatforms.Incomparison,lessthantenpercentofrespondentsboughtinstantcoffeethroughcommunitygroup-buyingplatforms.ReadmoreNote(s):China;September2023;2,820respondentsSource(s):iiMediaResearchAcceptablepriceforinstantcoffeeinChinaasofSeptember2023,bypricerangeAcceptablepriceforinstantcoffeeinChina2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%1yuanandlesspercup1to3yuanpercup(incl.3yuan)3to5yuanpercup(incl.5yuan)5to10yuanpercup(incl.10yuan)Morethan10yuanpercup2.4%40.6%42%13.7%1.3%36Description:AccordingtoasurveyinChinainSeptemberof2023,around42percentofrespondentssaidthattheiracceptablepriceforinstantcoffeewas3to5yuan.Similarly,onetothreeyuanforacupofinstantcoffeewasconsideredadequatebyasimilarshareofrespondents.ReadmoreNote(s):China;September2023;2,820respondentsSource(s):iiMediaResearchBrandpreferencesamonginstantcoffeeconsumersinChinaasofSeptember2023BrandpreferencesforinstantcoffeeinChina2023Shareofrespondents30%0%10%20%40%50%60%70%66.3%NestléLuckincoffee(instant)Starbucks(instant)Tasogare46.3%43.6%26.9%24.3%SaturnbirdcoffeeYongpucoffeeChalattecoffeeG720.5%12.7%11.6%UCC6.5%CatFourcoffee4%37/statistics/1422215/china-instant-coffee-brand-preferencesAccordingtoasurveycarriedoutinChinainSeptemberof2023,around66percentofrespondentsindicatedthatwhenitcomestoinstantcoffeetheypreferNestlé.Meanwhile,thepreferencesforinstantcoffeefromLuckinCoffeelaggedwithawiderange.ReadmoreNote(s):China;September2023;2,820respondentsSource(s):iiMediaResearchCHAPTER

07ConsumersShareofcoffeeconsumersinChinain2021,byageConsumersofcoffeeinChina2012-2025,byage40%36.2%35%30.2%30%25%20%15%16.5%11.8%10%5%5.2%0%18-24years25-34years35-44years45-54years55-64years39Description:In2021,consumptionofcoffeeinChinawasmostlybypeoplewithintheagesof25to34years.AccordingtoestimatesoftheMarketOutlook,theleastrepresentedagegroupwas55to64yearswhichmadeupapproximately5.2percentofcoffeeconsumers.ReadmoreNote(s):ChinaSource(s):ConsumerMarketInsightsShareofcoffeeconsumersinChinaasofApril2023,byfrequencyofdrinkingcoffeeFrequencyofcoffeeconsumptionamongcoffeedrinkersinChina2023Onetotwocupseverysixmonth3%Onetotwocupsaquarter1%Onetothreetimesamonth7%Multiplecupsaday6%Onecupaday19%Onetotwocupsaweek24%Threetofivecupsaweek40%40Description:AccordingtoasurveyamongChinesecoffeedrinkersinApril2023,around25percentofrespondentssaidtheydrinkatleastonecupofcoffeedaily.About39percentofrespondentsreporteddrinkingthreetofivecupsofcoffeeperweek.

ReadmoreNote(s):China;April2024;1,124respondentsSource(s):199IT;CBNData;MeituanDianping;Varioussources(ShanghaiJiaoTongUniversity)MostconsumedcoffeetypesamongcoffeedrinkersinChinaasofMay2022FavoritetypesofcoffeeamongcoffeedrinkersinChina2022Shareofcoffeedrinkers30%0%10%20%40%50%60%70%CappucinoCaffèlatte61.5%49.9%LattemacchiatoCaffèmocha40.8%40.6%40%AmericanoEspressoconpannaIpohwhitecoffeeBrevecoffee19.1%16.2%9.5%41Description:AccordingtoasurveyamongcoffeedrinkersinChi