秘鲁社交媒体使用情况市场调研和分析报告（英文版）-2024年1月上传培训课件

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TRENDSSocialmediausageinPeruCHAPTER

01OverviewPercentageofpopulationusingsocialmediainLatinAmericaandCaribbeanasofJanuary2023,bycountryLatinAmericaandCaribbean:socialmediareach2023,bycountryReachamongpopulation0%10%20%30%40%50%60%70%80%90%St.KittsandNevisChile84.8%84.4%UruguayArgentina81.8%79.7%BarbadosColombia74.9%74%CostaRica73.7%73.4%73.3%MexicoPeruSt.Vincent&theGrenadinesBrazil71.8%70.6%68.2%67.3%PuertoRico*Antigua&Barbuda4Description:AsofJanuary2023,morethan80percentofthepopulationsofSt.KittsandNevis,ChileandUruguaywereonsocialmedia.Ontheotherhand,approximately18percentofHaitiansusedsocialnetworkingplatforms.AmongthelargestLatinAmericanmarkets,Brazilhadthelowestsocialmediapenetrationrateat70percent,justbelowPeruandtheCaribbeanislandcountryofSaintVincentandtheGrenadines.ReadmoreNote(s):LAC;January2023;socialmediausersaspercentageoftotalpopulation;*PuertoRicowasincludeddespitebeinganunincorporatedterritoryoftheUnitedStates.Socialmediausersmaynotrepresentuniqueindividuals,andmayexceed[...]

ReadmoreSource(s):DataReportal;Meltwater;Varioussources;WeAreSocialNumberofsocialmediausersinLatinAmericaandtheCaribbeanin2022,bycountry(inmillions)LatinAmericaandtheCaribbean:numberofsocialmediausers2022,bycountryNumberofusersinmillions60

8002040100120140160180BrazilMexico165.4698.21Peru40.3136.9334.98ArgentinaColombiaParaguayChile23.1416.85Ecuador13.099.18GuatemalaDominicanRepublicCuba8.098.04BoliviaHonduras7.14.635Description:In2022,LatinAmericaandtheCaribbeanaccountedforaround490.42millionsocialmediausers,rankingasthefifthmostpopularregionforthistypeofplatformworldwide.BrazilandMexicowerethecountrieswiththecontinent`sbiggestsocialnetworkaudiences,registering165.46millionand98.21millionuserseachinthemeasuredperiod.Additionally,Brazilisalsothefifthlargestmarketforsocialmediaworldwide.ReadmoreNote(s):CentralandSouthAmerica;2022;*Forecast.ReadmoreSource(s):NumberofsocialmediausersinPerufrom2018to2027(inmillions)Peru:numberofsocialnetworkusers2018-20273028.0327.1726.2625.2924.2625201510523.1421.8920.5918.5716.690201820192020202120222023*2024*2025*2026*2027*6Description:In2022,therearearound23.14millionsocialmediausersinPeru,around1.25millionmorethanthepreviousyear.Thisfigureisforecasttogrowto28.03millionusersby2027.Inthesameyear,morethan68.68percentofthepopulationintheSouthAmericancountryaccessedsocialmedia.ReadmoreNote(s):Peru;2018to2022;*Forecast.ReadmoreSource(s):SocialnetworkuserpenetrationinPerufrom2019to2028Peru:socialnetworkpenetration2019-202890%81.39%79.8%78.04%80%70%60%50%40%30%20%10%0%76.07%73.87%71.42%68.68%65.63%62.44%57.13%20192020202120222023202420252026202720287Description:ThesocialmediapenetrationrateinPeruwasforecasttocontinuouslyincreasebetween2024and2028byintotalten(+14percent).Aftertheninthconsecutiveincreasingyear,thepenetrationrateisestimatedtoreach81.39andthereforeanewpeakin2028.Notably,thesocialmediapenetrationrateofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Peru;2019to2028;*Forecast.ReadmoreSource(s):NumberofusersofselectedsocialmediaplatformsinPerufrom2017to2027,byplatform(inmillions)DigitalMarketOutlook:socialmediausersinPeru2017-2027,byplatformTotalFacebookTikTokInstagramLinkedIn23.14PinterestSnapchatTwitterReddit27.173025201510528.0326.2623.5320.6725.2923.0524.4421.9124.2622.5423.9921.321.8921.9721.3120.5919.9919.920.0119.2618.5718.2217.9716.6916.0714.9214.2713.649.569.315.339.069.045.258.775.198.548.485.128.312.818.185.067.854.977.385.935.55.413.944.621.974.544.322.393.923.873.883.93.923.313.211.73.311.733.42.933.091.672.72.411.951.811.571.681.531.531.561.61.641.760.970.550.6740.40.430.460.470.480.490.50.1420.180.230.340201720182019202020212022202320242025202620278Description:Theindicator'Reachbysocialnetwork'isforecasttoexperiencesignificantgrowthinallsegmentsin2027.Concerningthenineselectedsegments,thesegmentFacebookhasthelargestindicator'Reachbysocialnetwork'with24.44millionusers.Contrastingly,Redditisrankedlast,with0.5millionusers.Theirdifference,comparedtoFacebook,liesat23.94millionusers.ReadmoreNote(s):Peru;2017to2027Source(s):CHAPTER

02PerformanceMostusedwebsitesandonlineservicesbytypeinPeruin2022MostusedwebsitesandonlineservicesbytypeinPeru2022Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%98%SearchenginesOnlinestores59%58%Videowebsitesandapps(e.g.YouTube)SocialmediawebsitesandappsNewswebsitesandappsCompanywebsitesandappsBlogs53%35%34%15%12%NewslettersNoneoftheabove1%10Description:98percentofPeruvianrespondentsansweroursurveyon"Mostusedwebsitesandonlineservicesbytype"with"Searchengines".Thesurveywasconductedin2022,among1,047consumers.

ReadmoreNote(s):Peru;07April2022to21June2022;1047respondents;18-64yearsSource(s):ConsumerInsightsLeadingwebsitesinPerufromSeptembertoNovember2022,bytotalvisits(inmillions)Peru:mostvisitedwebsites2022,bytotalvisitsTotalvisitsinmillions3000100200400500600700YouTG658643XFXNXX.comPTWIMWT15011267.963.236.135.534.131.926.124.123.9B11Description:BetweenSeptemberandNovember2022,YouTwasthemostvisitedwebsiteinPeru,withapproximately658billiontotalvisits.Gcameinsecondwith643milliontotalvisits.Fcountedapproximately150millionmonthlyvisitsfromPeruvianonlineaudiences.ReadmoreNote(s):Peru;September1toNovember30,2022Source(s):DataReportal;Meltwater;Semrush;WeAreSocialLeadingwebsitesinPerufromSeptembertoNovember2022,byuniquevisitors(inmillions)Peru:mostvisitedwebsites2022,byuniquevisitorsUniquevisitorsinmillions30

400102050607080GYouTFXPXNXX.com68.551.926.225.116.514.414.1TWITWBwww.gob.pe1110.6109.899.118.8712Description:BetweenSeptemberandNovember2022,GwastheleadingwebsiteinPerubyuniquevisits,witharound68.5millionsingleaccessestotheURLduringthatmonth.YouTcameinsecondwithapproximately51.9millionuniquemonthlyvisits,whileFacebookrankedthirdinthecountry,with26.2millionuniquemonthlyvisits.ReadmoreNote(s):September1toNovember30,2022Source(s):DataReportal;Meltwater;Semrush;WeAreSocialLeadingwebsitesinPerufromSeptembertoNovember2022,bypagespervisit(inmillions)Peru:mostvisitedwebsites2022,bypagespervisitPagespervisit4012356789MXSXNXX.com8.57.176.4PYouTGG.peFFIBM65.83.63.53.32.72.62.62.313Description:BetweenSeptemberandNovember2022,M,X,andSwerethewebsiteswiththemostpagespervisitinPeru,withanaverageof8.5.7.1,and7pagesvisitedpersessioneach.Despitebeingthemostaccessedintotalvisitsandsessionlength,YouTrankedsixth,with5.8pervisit,whileGrankedninth,with3.6pagesvisitedpersession.ReadmoreNote(s):Peru;September1toNovember30,2022Source(s):DataReportal;Meltwater;Semrush;WeAreSocialLeadingwebsitesinPerufromSeptembertoNovember2022,bysessionlength(inminutes.seconds)Peru:mostvisitedwebsites2022,bysessionlengthTimespentinminutesandseconds051015202530354045RPP.peYouTMFBWIT39.0535.3327.1723.5223.4523.112320.49G19.01G.peZoom.usST17.5315.2214.3612.514Description:BetweenSeptemberandNovember2022,RadioProgramasdelPerúonlinepageRPP.comwasthemostpopularwebsiteinPerubytimepervisit,withanaveragesessionlengthofapproximately39minutesandfiveseconds.YouTrankedsecondinthecountry,withanaverageof35minutesand33secondspervisit.ReadmoreNote(s):Peru;September1toNovember30,2022Source(s):DataReportal;Meltwater;Semrush;WeAreSocialWebtrafficreferralsfromsocialmediaplatformsinPeruinNovember2022SocialmediawebtrafficreferralsinPeru2022Shareofsocialmediareferraltraffic40%

50%

60%0%10%20%30%70%80%90%100%FacebookPinterestInstagramYouTubeTwitter86.11%4.91%3.37%2.72%2.06%Reddit0.39%Tumblr

0.35%LinkedIn

0.07%VKontakte

0.01%Other

0.01%15Description:InNovember2022,Facebookwasthesocialmediaplatformthatdirectedthemosttraffictothird-partywebsitelinksinPeru,witharound86.11percentofthereferrals.PinterestandInstagramfollowed,providingaround4.91percentand3.37percentoftheofthetraffic.Othernetworksgeneratedsmallershares,suchasYouTubewith2.72percentofsocialmediareferraltraffic,andTwitter,with2.06percentoftheclicks.ReadmoreNote(s):Peru;November2022;webtrafficarrivingonthird-partywebsitesviaclicksortapsonlinkspublishedonsocialmediaplatforms(viaanydevice)Source(s):DataReportal;Meltwater;StatCounter;WeAreSocialCHAPTER

03UsageMostusedsocialmediaplatformsbytypeinPeruasofJune2023MostusedsocialmediaplatformsbytypeinPeru2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%86%100%Instantmessengers(e.g.,WhatsApp,FacebookMessenger,WeChat)Socialnetworks(e.g.,Facebook)80%Mediasharing(e.g.,Snapchat,Instagram,YouTube,Pinterest)Businessnetworks(e.g.,LinkedIn)72%32%30%(Micro-)blogging(e.g.,Twitter,Tumblr,WordPress)Consumerreviewnetworks(e.g.,Yelp,TripAdvisor)Discussionforums(e.g.,Reddit,Quora)8%7%Idonotusesocialmediaregularly

0%Other

3%17Description:86percentofPeruvianrespondentsansweroursurveyon"Mostusedsocialmediaplatformsbytype"with"Instantmessengers(e.g.,WhatsApp,FacebookMessenger,WeChat)".Thesurveywasconductedin2023,among2,094consumers.

ReadmoreNote(s):Peru;ApriltoJune2023;2094respondents;18-64yearsSource(s):ConsumerInsightsMostcommonsocialmediaactivitiesinPeruasofJune2023MostcommonsocialmediaactivitiesinPeru2023Shareofrespondents0%10%20%30%40%50%60%LikedpostsbyotherusersPostedpictures/videosCommentedonposts55%55%52%51%51%FollowedpeopleSentprivatemessagesLikedcompanyposts41%SharedpostsbyotherusersFollowedcompanies37%30%30%Postedtexts/statusupdatesSharedcompanyposts23%IhaveonlyusedsocialmediapassivelyIhaven'tusedsocialmedia9%1%18Description:"Likedpostsbyotherusers"and"Postedpictures/videos"arethetoptwoanswersamongPeruvianconsumersinoursurveyonthesubjectof"Mostcommonsocialmediaactivities".

ReadmoreNote(s):Peru;ApriltoJune2023;2094respondents;18-64yearsSource(s):ConsumerInsightsSocialnetworkusagebybrandinPeruasofJune2023SocialnetworkusagebybrandinPeru2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%FacebookYouTubeInstagramTikTok92%81%76%65%Twitter36%LinkedInPinterestKwaiSnapchatTwitch31%26%12%11%11%Reddit6%Tumblr2%2%2%WeChatWordPressOther4%19Description:WeaskedPeruvianconsumersabout"Socialnetworkusagebybrand"andfoundthat"Facebook"takesthetopspot,while"WordPress"isattheotherendoftheranking.ReadmoreNote(s):Peru;ApriltoJune2023;1970respondents;18-64years;respondentswhouseanykindofsocialmedia(exceptinstantmessengers)regularlySource(s):ConsumerInsightsSocialnetworkusagebyfrequencyinPeruasofJune2023SocialnetworkusagebyfrequencyinPeru2023Shareofrespondents0%10%20%30%40%50%60%70%80%DailySeveraltimesaweekOnceaweek81%13%2%2%SeveraltimesamonthOnceamonth

0%Lessoften1%Never

0%20Description:Whenaskedabout"Socialnetworkusagebyfrequency",13percentofPeruvianrespondentsanswer"Severaltimesaweek".Thisonlinesurveywasconductedin2023,among986consumers.

ReadmoreNote(s):Peru;ApriltoJune2023;986respondents;18-64years;respondentswhousesocialnetworks(Marketing&socialmedia,Services&eServices)Source(s):ConsumerInsightsLeadingsocialnetworksusedweeklyfornewsinPeruasofFebruary2023SocialnetworksusedfornewsinPeru202370%66%60%50%40%30%20%10%0%39%36%30%22%14%FacebookYouTubeWhatsAppTiktokInstagramTwitter21Description:AsofFebruary2023,twothirdsoftheinternetuserssurveyedinPerusaidtheyaccessednewsonFacebook.NearlyfouroutoftenrespondentsusedYouTubeforthesamepurpose.Thatsameyear,ElComercioandRPPwereamongthetoponlinenewsbrandsinPeru.ReadmoreNote(s):JanuaryandFebruary2023;2,010respondents;18yearsandolderSource(s):ReutersInstitutefortheStudyofJournalism;YouGovCHAPTER

04FacebookandMessengerFacebookusagepenetrationinPerufrom2018to2027Facebook:onlinereachinPeru2018-202770%64.21%64.47%64.57%64.58%63.75%62.99%61.88%60.64%60%50%40%30%20%10%0%55.29%50.24%201820192020202120222023*2024*2025*2026*2027*23Description:In2022,approximately62.99percentofthePeruvianpopulationaccessedFacebook.By2027,thisshareisprojectedtoincreaseto64.58percent.Accordingtoanotherstudy,asofMarch2022,morethanhalfofallFacebookusersintheSouthAmericancountryweremen.ReadmoreNote(s):Peru;2018to2022;*Forecast.ReadmoreSource(s):DistributionofFacebookusersinPeruasofMay2023,bygenderPeru:Facebookusershare2023,bygenderFemale48.7%Male51.3%24Description:AsofMay2023,menaccountedfor51.3percentofFacebookusersinPeru.Meanwhile,therestofusersintheSouthAmericancountrywereidentifiedaswomen.Inaddition,usersbetween25and34yearsoldmadeupthehighestshareofPeruviansonthesocialnetwork.ReadmoreNote(s):May2023;13yearsandolderSource(s):NapoleonCatDistributionofFacebookusersinPeruasofMay2023,byagegroupPeru:Facebookusershare2023,byagegroup35%30%25%20%15%10%5%28.7%24.9%18.4%11.3%45-546.5%6%4.3%65+0%13-1718-2425-3435-4455-6425Description:InMay2023,28.7percentofFacebookusersinPeruwerebetween25and34yearsold,whereasnearly25percentwereaged18to24.Asof2022,thiswasthemostpopularsocialmediaplatforminPerubasedonshareofusers.

ReadmoreNote(s):May2023;13yearsandolderSource(s):NapoleonCatNumberofFacebookMessengerusersinPerufromMay2020toMay2023(inmillions)Peru:numberofFacebookMessengerusers2020-202326.526.025.525.024.524.023.523.022.522.026Description:InMay2023,morethan26millionpeopleinPeruusedFacebook'smessagingappandplatform,anumberthatmakesupnearly75.6percentofthecountry'spopulation.Furthermore,asofthatmonth,almost30percentofFacebookusersinPeruwere25to34yearsold.ReadmoreNote(s):May2020toMay2023;13yearsandolderSource(s):NapoleonCatNumberofFacebookusersinPerufrom2018to2027(inmillions)Peru:numberofFacebookusers2018-20272522.6822.4822.2521.9821.6521.2220.6419.99201510517.9716.07020182019202020212022*2023*2024*2025*2026*2027*27Description:In2022,thereare21.22millionusersofsocialmediaplatformFacebookinPeru.By2027,thisnumberisexpectedtoreacharound22.68millionusers.Inthesameyear,mostFacebookusersintheSouthAmericancountrywerebetween25and34yearsold.ReadmoreNote(s):Peru;2018to2022;*ForecastReadmoreSource(s):CHAPTER

05InstagramCountrieswiththemostInstagramusersinLatinAmericaasofMay2023(inmillions)LatinAmerica:countrieswithmostInstagramusers2023Numberofusersinmillions60

8002040100120140139.4160BrazilMexico47.45ArgentinaColombia28.0521.02Chile13.410.528.066.874.863.58PeruVenezuelaEcuadorDominicanRepublicGuatemala29Description:AsofMay2023,Brazilwashometoapproximately140millionusersofInstagram.ThisismorethantherestoftheLatinAmericantop-fivecountriescombined.Mexicohadaround48millionInstagramusers,whileArgentina,Colombia,andChilehad28million,21million,and13.4millionusers,respectively.Similarly,BrazilandMexicoalsohadthelargestnumberofFacebookusersinLatinAmerica.ReadmoreNote(s):LAC;May2023;13yearsandolderSource(s):NapoleonCatNumberofInstagramusersinPerufrom2018to2027(inmillions)InstagramusersinPeru2018-2027129.831089.559.258.938.68.257.857.3865.54.62420201820192020202120222023202420252026202730Description:ThenumberofInstagramusersinPeruwasforecasttocontinuouslyincreasebetween2024and2027byintotal1.2millionusers(+13.95percent).Aftertheninthconsecutiveincreasingyear,theInstagramuserbaseisestimatedtoreach9.83millionusersandthereforeanewpeakin2027.Notably,thenumberofInstagramusersofwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Peru;2018to2027;allvaluesareestimatesSource(s):DistributionofInstagramusersinPeruasofMay2023,bygenderPeru:Instagramusershare2023,bygenderMale45.6%Female54.4%31Description:AsofMay2023,womenaccountedforapproximately54.4percentofInstagramusersinPeru.Meanwhile,usersaged18to24madeupthehighestshareofPeruviansonthephotoandvideosharingapp.

ReadmoreNote(s):Peru;May2023;13yearsandolderSource(s):NapoleonCatDistributionofInstagramusersinPeruasofMay2023,byagegroupPeru:Instagramusershare2023,byagegroup35%30%25%20%15%10%5%33.3%32.3%15%7.7%6.2%3.5%2%0%13-1718-2425-3435-4445-5455-6465+32Description:AsofMay2023,usersbetween18and34yearsoldaccountedformorethantwothirdsofInstagramusersinPeru.AsforFacebook,thehighestshareofusersintheSouthAmericancountrywasamongadultsbetween25and34yearsold.

ReadmoreNote(s):May2023;13yearsandolderSource(s):NapoleonCatLeadingbeautybrandsonInstagraminPeruasofMarch2023,basedonnumberoffollowers(in1,000s)Peru:mostfollowedInstagrambeautybrandprofiles2023Numberoffollowersinthousands200

40006008001,0001,2001,100FalabellaPerú(@falabella_pe)LauraMakeupLabs(@lauramakeuplabs)SallyBeautyPerú(@sallybeauty_peru)NYXProfessionalMakeupPerú(@nyxcosmetics_pe)kalea(@kalea.pe)1079268.26433Description:AsofMarch2023,someofPeru'smostfollowedbeautybrandprofilesonInstagramincludedNYXProfessionalMakeupPeru,theclothingandbeautycompanykalea,SallyBeauty,andFalabella.Falabellawasthecompanywithbyfarthelargestnumberoffollowers,attracting1.1millionInstagramaccounts.ReadmoreNote(s):Peru;March2023Source(s):StarNgageCHAPTER

06VideoCountrieswiththelargestTikTokaudienceasofOctober2023(inmillions)CountrieswiththemostTikTokusers2023NumberofTikTokusersinmillions020406080100120140160UnitedStatesIndonesiaBrazil143.4106.5294.96Mexico68.89VietnamRussianFederationPakistan62.6159.1248.12PhilippinesThailandTurkeySaudiArabiaIraq39.8438.0835.7434.8530.6330.3Egypt35Description:AsofOctober2023,theUnitedStateswasthecountrywiththelargestTikTokaudiencebyfar,withover143millionusersengagingwiththepopularsocialvideoplatform.Indonesiafollowed,witharound106millionTikTokusers.Brazilcameinthird,withalmost95millionusersonTikTokwatchingshort-videos.ReadmoreNote(s):Worldwide;October2023;18yearsandolder;basedonaddressableadvertisingaudience;doesnotinlcudeDouyinSource(s):DataReportal;Meltwater;TikTok;WeAreSocialNumberofTikTokappdownloadsinPerufrom1stquarter2019to3rdquarter2023(inmillions)Peru:TikTokappdownloadsasofQ320238766.915.074.864.954.324.23433.43.122.882.672.52.432.072.111.9620.76100.650.580.532019Q12019Q22019Q32019Q42020Q12020Q22020Q32020Q42021Q12021Q22021Q32021Q42022Q12022Q22022Q32022Q42023Q12023Q22023Q336Description:Inthethirdquarterof2023,TikTokgenerated4.9milliondownloadsinPeru,upfrom4.86millioninthefirstquarterofthisyear.Thesocialvideoappalsogeneratedaround1.48millionU.S.dollarsinrevenueduringthesameperiod,thehighestvalueregisteredsofar.ReadmoreNote(s):Peru;Q12019toQ32023;GooglePlayandAppleAppStoreSource(s):AppMagicApprevenuegeneratedbyTikTokinPerufrom1stquarter2019to3rdquarter2023(in1,000U.S.dollars)Peru:quarterlyTikTokapprevenueasofQ320231,6001,4001,2001,0008001,481.821,286.9965.29872.93861.24737.37600447.85400186.71200103.5368.0155.854.7536.52

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Q337Description:Inthethirdquarterof2023,TikTokgeneratedanapprevenueofaround1.4millionU.S.dollarsinPeru,thehighestvalueregisteredsofar.TikTokhasthefastestusagegrowthratecomparedtoothersocialplatformsinLatinAmericaandisexpectedtoreacharound173.3millionusersby2025.ReadmoreNote(s):Peru;Q12019toQ32023;in-apppurchase(IAP)revenuereducedbyplatformfeesandinclusivetaxes;combinedrevenueofiPhone/iPadAppStoreandGooglePlaySource(s):AppMagicMostpopularYouTubesearchqueriesinPeruin2022(indexvalue)LeadingYouTubesearchqueriesinPeru2022Indexrating020406080100120MusicaPeliculas10072Canciones68BadBunny53AlFondohaySitioPeliculascompletasenespañolSalsa494543TikTok39RosadeGuadalupeMinecraft3632313029MúsicaLaRosadeGuadalupeCorazonSerrano38Description:In2022,music-relatedquerieswerethemostsearchedonesonYouTubeinPeru,as"Musica"becamethetopquerywiththeindexvalueof100.Theterm"Canciones"followed,registeringa68pointscorerelativetothefirstresult.ArtistslikeBadBunnyormusicalgenreslikeSalsaandCumbiawerealsofrequentthroughouttheindex,eachscoring52,43and29pointsrespectively.Additionally,TVserieswerethesecondmostpopularcategory,withtermslike"AlFondoHaySitio","Rosade[...]

ReadmoreNote(s):Peru;2022Source(s):DataReportal;GoogleTrends;Meltwater;WeAreSocialYouTubechannelsinPeruwiththehighestnumberofvideoviewsasofAugust2023(inbillions)Peru:mostviewedYouTubechannels2023Numberofviewsinbillions30124567AlFondohaySitio-AFHSAméricaTelevisiónNovelasJukiLopEdits6.485.892.442.37JairitosolanoRoxiCakeGamer2.3239Description:AsofAugust2023,AlFondohaySitio-AFHSwasthemostviewedYouTubechannelinPeru,withmorethan6.48billionvideoviews.ItwasfollowedbyAméricaTelevisión-Novelaswithapproximately5.89billionviews.Furthermore,accessingsocialmediaplatformsisamongthemostpopularonlineactivitiesinLatinAmericaaltogether.ReadmoreNote(s):August2023Source(s):SocialBladeMostpopularYouTubechannelsinPeruasofAugust2023,bynumberofsubscribers(inmillions)Peru:leadingYouTubechannels2023,bynumberofsubscribersNumberofsubscribersinmillions0246810121416DrawblogsGolemcitoGames14.411.3RoxiCakeGamer7.4TocTocToys6.916.61AméricaTelevisiónNovelas40/statistics/972206/youtube-channels-most-subscribers-peruAsofAugust2023,themostpopularYouTubechannelinPeru,intermsofnumberofsubscribers,wasDrawblogs,withapproximately14.4millionsubscribers.ItwasfollowedbygamingchannelGolemcitoGames,withabout11.3millionsubscribers.

ReadmoreNote(s):August2023Source(s):SocialBladeCHAPTER

07OthernetworksNumberofLinkedInusersinPerufrom2018to2027(inmillions)NumberofLinkedInusersinPeru2018-2027109.0498765432108.575.934.3344.033.943.913.943.97201820192020202120222023202420252026202742Description:ThenumberofLinkedInusersinPeruwasforecasttocontinuouslyincreasebetween2024and2027byintotal0.1millionusers(+2.56percent).Accordingtothisforecastin2027,theLinkedInuserbasewillhaveincreasedforthefourthconsecutiveyearto4.03millionusers.ReadmoreNote(s):Peru;2018to2027;allvaluesareestimatesSource(s):DistributionofLinkedInusersinPeruasofMay2023,byagegroupPeru:LinkedInusershare2023,byagegroup70%60.8%60%50%40%30%25.5%18-2420%10%0%12.2%35-541.6%55+25-3443Description:AsofMay2023,60.8percentofLinkedInusersinPeruwerebetween25and34yearsold,whereas25.5percentofuserswereaged18to24.Meanwhile,inColombia,usersaged25to34yearsoldalsomadeupthelargestshareofusersinthisprofessionalnetwork.ReadmoreNote(s):May2023;18yearsandolderSource(s):NapoleonCatNumberofPinterestusersinPerufrom2018to2027(inmillions)PinterestusersinPeru2018-202765.445.365.285.215.145.074.975432104.542.411.97201820192020202120222023202420252026202744Description:ThenumberofPinterestusersinPeruwasforecasttocontinuouslyincreasebetween2024and2027byintotal0.3millionusers(+5.84percent).Aftertheninthconsecutiveincreasingyear,thePinterestuserbaseisestimatedtoreach5.44millionusersandthereforeanewpeakin2027.Notably,thenumberofPinterestusersofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Peru;2018to2027;allvaluesareestimatesSource(s):NumberofSnapchatusersinPerufrom2018to2027(inmillions)SnapchatusersinPeru2018-20274.03.423.53.02.52.01.51.00.50.03.333.223.12.932.72.391.810.970.66201820192020202120222023202420252026202745Description:ThenumberofsnapchatusersinPeruwasforecasttocontinuouslyincreasebetween2024and2027byintotal0.5millionusers(+17.06percent).Aftertheninthconsecutiveincreasingyear,thesnapc