新职业英语-IT英语Unit4省公开课金奖全国赛课一等奖微课获奖课件

IT英语新职业英语Unit4

SalesofITProducts(I)

ENGLISHFORCAREERS1/58Warming-upReadingAListeningSpeaking4123ReadingB5Writing6Project7VocabularyandStructure82/58Task1Workinpairs.Lookatthefollowinglogosandtelleachotherwhatyouknowaboutthem.

3/58Task2

Workingroupsoffouranddiscussthefollowingquestions.

□sensitivitytocustomers’needs□knowledgeofthecompanyanditsproducts□commandofcommunicationskills□relationshipwithcustomers□appearanceandmanner□promotionalpolicy□personality□qualityofproducts□training

Whatelementsdoyouthinkarethemostimportantforasuccessfulsalespersonamongthefollowingandwhy?Whatelsedoyouthinkcanleadtoasalesperson’ssuccess?4/58ReadingATask1Beforereadingthepassage,seehowmuchyouknowaboutbusinessmarketingbyansweringthefollowingquestions.

Whatdoyouthinklead(s)tobusinesssuccess,theCEO,theproduct,orthemarketing?2.Whatsuggestionscanyougivetomakeabusinesswell-known?

5/58Business

Marketing:DevelopingaStrategy

Marketingisakeypartofbusinesssuccess.Developingagoodbusinessmarketingstrategyiswhatacompanyneedstoriseabovecompetitors.Carefulresearch,properintroductionandgoodfollow-upareveryimportanttobuildingastrongcustomerbase.ResearchYourMarketDoyouhaveatargetmarketinmind?Gettoknowthecustomersyouwant.Findoutwhatgroupsyourproductsorserviceswillattractthemost.Findcompaniesthatneedyourproductsorservicesinthearea.Carefullyresearchyourtargetmarketforanassessmentofthethingsyoumaybeabletooffer.Youcansendoutashortpoll(nolongerthan10questions).Itisaquickandeasywaytofindoutwhattheyneed.ReadingA6/58Examiningthecompetitioncloselywillhelptofindareasofdemandsyourcompanycanfillin.Figureout

whatspecialproductsorservicesyourcompanyoffersthatothersdonot.Studiesshowthatspecialtycompaniesdobetterthanthosewhotrytodoitall.IntroduceYourBusiness

Startout

withasimplehandout.Anypieceofmarketingshouldincludethesebasicelements:whoyouare,whatyouoffer,whereyouarelocated,andhowtocontactyou.ReadingATrytointerestpeoplebyemphasizingthoseuniquespecialtiesthatonlyyourbusinessoffersinyouradvertising.Thethingtofocusonisoneortwoparticularneedstheyhavethatyoucantakecareofforthem.Otherthingsyoumightincludeinanadvertisementare:grandopeningdate,specialsales,top-sellingproducts,numberofcustomerstodate,andcompanyslogan/logo.7/58Follow-Up

Oneoftheaspectsthatpeoplepaylessattentiontoofmarketingisfollow-up.Itisalwaysgoodtohavenewcustomers,buttotrulybesuccessful,youneedatleastsomeofthosepeopletocomeagain.Therearesomeverysimplethingsthatyoucandotoinspirerepeatbusiness.Ifyougetphonecallsoremails,respond

tothem.Giveacallbackorareplymessagetothankthemagainforinquiring.Offeringcoupons,discountsorafreeitem(e.g.apenwithcompanylogo)isalsoawaytothankandencouragethemtocomeagain.Ifyoufollowthesesteps,youwillsurelyseeyourbusinesstakeoff.Onceyoufindoutwhatworksforyou,justdoitagainandagain,andyouwillsoonhaveastrongcustomerbase.ReadingA8/58ReadingATask2

Readthepassage.Decidewhichparagraph(s)talk(s)abouteachofthefollowingparts.

12-34-67-89Part1:Marketingisveryimportanttobusinesssuccess.Part2:Thefirststepistocarefullyresearchthemarket.Part3:Thesecondstepistomakeaproperintroductionofyourbusiness.Part4:Thelaststepistodoagoodfollow-up.Part5:Conclusion—thestrategywillwork.Paragraph(s)______Paragraph(s)______Paragraph(s)______Paragraph(s)______Paragraph(s)______9/58ReadingATask3Readthepassageagainandanswerthefollowingquestions.

Whatisimportanttoastrongcustomerbase?2.Whatisaquickandeasywaytoresearchthemarket?3.Whatistheaimofmarketresearch?Carefulresearch,properintroductionandgoodfollow-up.Sendingoutashortpollisaquickandeasywaytoresearchthemarket.Itisforanassessmentofthethingsyoumaybeabletooffer.10/584.Whatarethebasicelementsofabusinesshandout?5.Howcananadvertisementinterestpeople?6.Whatcanbedonetoinspirecustomerstocomeagain?Thebasicelementsare:whoyouare,whatyouoffer,whereyouarelocated,andhowtocontactyou.Byfocusingononeortwoparticularneedsthecustomershavethatyoucantakecareofforthem.Youcangiveacallbackorareplymessage.offercoupons,discountsorafreeitem.ReadingA11/58Task4MatchthefollowingtermswiththeirChinesemeaning.ReadingAA.口号B.特色商品C.竞争对手D.畅销商品E.打折F.开业日期G.市场营销H.（企业）标识I.市场跟踪J.无偿赠予品K.评定L.传单M.特价优惠N.民意调查O.优惠券1.businessmarketing2.competitor3.follow-up4.assessment5.poll6.specialty7.handout8.openingdate9.specialsales10.topsellingproduct11.slogan12.logo13.coupon14.discount15.freeitem12/58

商业营销：策略开发

营销是企业成功关键。企业要想在竞争对手中脱颖而出就需要开发一套好营销策略。仔细调研、适当宣传和及时跟进对建立一个牢靠客户群来说都是十分主要。

调研市场

你脑海中是否有一个目标市场？了解你想争取到客户，查出你产品或服务最吸引哪些人群，找到在本区域里哪些企业需要你产品或服务。认真研究你目标市场，从而评定那些你所能提供东西。你能够发放一份简短调查（不超出十个问题）。这是一个又快又简单挖掘客户需求方法。

仔细研究竞争情况能够帮你找到一些你企业能够填补需求空白。搞清楚你企业能提供哪些别企业无法提供产品或服务。研究表明有专长企业比那些试图包揽一切企业表现更加好。ReadingA13/58宣传企业

这一步能够从发放简单传单开始。任何市场策略都应该包含以下这些基本要素：你是谁，提供什么，位置在哪里，以及怎样联络。

在广告中，尽可能经过强调那些只有你企业才能提供专长来吸引用户。焦点放在用户一两个特殊需求上，而这一两个特殊需求正是你们能满足。

在广告中能够包含其它信息有：开业日期、特价销售、畅销产品、至今已经有客户数量、企业口号或标志。客户跟进

客户跟进是营销中经常被忽略一个步骤。拥有新客户当然好，不过想要真正地成功,你最少要有一些回头客。而你只需做一些十分简单事情就能够培养回头生意。

当你接到电话或者收到电子邮件，务必回复。打一个电话或者回一条消息，感激他们再次问询。提供优惠券、折扣或者无偿礼品（比如有企业标志钢笔），这些永远都是感激并勉励客户再次光临好方法。

假如照这些步骤去做，你一定会看到你生意开始成功。一旦你找到了有效方法，就坚持使用，这么你很快就会有一个牢靠客户群了。

ReadingA14/58competitor

n.

aperson,team,companyetc.thatiscompetingwithanother

ReadingAByloweringthepriceandincreasingthequality,the

companyhasbeatenallitsmaincompetitorsinthisarea.n.

aprocessinwhichyoumakeajudgmentaboutapersonorsituation

assessment

Thegovernmentrecentlymadeanassessmentofthelocaleconomicsituation.15/58figureouttocometounderstand

ReadingAIstillcan’tfigureoutwhysheleftme.v.getdownto

startoutKatharinestartedouttowriteherfirstnovelinthesummerof.Theschoolparticularlyemphasizesgoodmanners.emphasizev.togiveparticularimportanceor

attention

tosomething

16/58respondv.

toreply,especiallyinwriting

ReadingAIemailedherlastweek,butsofarshehasn’trespondedyet.

v.

toachievesuddengrowthorsuccess

takeoffShiaLaBeouf’scareertookoffwiththehugesuccessofTransformersseries.17/58ListeningTask1

Leoiscallingfortheinformationaboutcomputers.

Listento

theconversationandfillinthe

blankswith

whatyouhear.1.Theconversationismostprobablytakingplacebetweena(n)_________anda(n)_________.2.Kateisfrom__________Company.3.LeocannotdecidebetweenYangtianandKaitian__________________.

enterprisedesktopssecretarycustomerLenovo18/58W:Goodmorning,LenovoSalesDepartment.ThisisKateZhangspeaking.WhatcanIdoforyou?M:Goodmorning.I’mLeoWangfromOrientalImportCo.We’reinterestedinyourenterprisedesktops.W:WehavebothYangtianandKaitianenterprisedesktops.MayIknowwhichseriesdoyoulikebetter?M:I’mnotsure.Couldyouexplaintomeindetailthedifferencesbetweenthetwo?W:Noproblem.

Script19/58PurposeofLeo’svisit:__________________________________________Productsinterested:______________________________________________Specificrequirements:______________________________________________Targetusersoftheproducts:______________________________________________Featuresoftheproductsinterested:______________________________________________ListeningTask2

LeoispayingavisittoKate’soffice.Listentotheconversationandcompletethefollowingnotepad.

totalkaboutpurchasingLenovocomputersKaitianseriesdiscountforthelarge,promisingandeco-friendlycompanyhighspeed,largestorage,facerecognitionsoftware,anti-bacteriakeyboard20/58M:Assaidoverthephone,we’regoingtoupdateourdesktopssoastosuitourpresentwork.YourKaitianseriesimpressedmealot.W:You’redefinitelyrightifyouhaveinterestinourKaitianproducts.Theyaredevelopedjustforuserslikeyourcompany,large,promisingandeco-friendly.M:Butwethinkthepriceisalittlehigh.Wearewonderingwhetheryoucangiveusadiscount.W:I’vealreadytalkedtooursalesmanager.Hesaidthatifthepurchaseisabove100atonetime,wecanofferfivepercentoff.M:Well,isthereanyroomforfurtherdiscount?W:Considerthehighqualityandallthefeaturesthisseriesofproductshave,forinstance,highspeed,largestorage,facerecognitionsoftware,anti-bacteriakeyboard,andit’sreallyabigdeal.M:OK.Let’shavealookatthecontract.Script21/58Assaidoverthephone,we’regoingto1__________ourdesktopssoastosuitourpresentwork.YourKaitianseriesimpressedmealot.You’redefinitelyrightifyouhaveinterestinourKaitianproducts.Theyare2__________justforuserslikeyourcompany,large,promisingandeco-friendly.Butwethinkthepriceisalittlehigh.We’rewonderingwhetheryoucangiveusa(n)3__________.I’vealreadytalkedtooursalesmanager.Hesaidthatifthepurchaseisabove100atonetime,wecanofferfivepercent4__________.Well,isthereanyroomforfurtherdiscount?Considerthehighqualityandallthe5__________thisseriesofproductshave,forinstance,highspeed,large6__________,facerecognitionsoftware,anti-bacteriakeyboard,it’sreally7__________.OK.Let’shavealookatthe8__________.ListeningTask3ListentotheconversationinTask2andfillintheblankswithwhatyouhear.contractupdatedevelopeddiscountofffeaturesstorageabigdealLeo:Kate:Leo:Kate:Leo:Kate:Leo:22/58M:Assaidoverthephone,we’regoingtoupdateourdesktopssoastosuitourpresentwork.YourKaitianseriesimpressedmealot.W:You’redefinitelyrightifyouhaveinterestinourKaitianproducts.Theyaredevelopedjustforuserslikeyourcompany,large,promisingandeco-friendly.M:Butwethinkthepriceisalittlehigh.Wearewonderingwhetheryoucangiveusadiscount.W:I’vealreadytalkedtooursalesmanager.Hesaidthatifthepurchaseisabove100atonetime,wecanofferfivepercentoff.M:Well,isthereanyroomforfurtherdiscount?W:Considerthehighqualityandallthefeaturesthisseriesofproductshave,forinstance,highspeed,largestorage,facerecognitionsoftware,anti-bacteriakeyboard,andit’sreallyabigdeal.M:OK.Let’shavealookatthecontract.Script23/58ListeningTask4

AsalesgirlisintroducingthelatestiPodnanotoacustomer.ListentotheconversationandtickthewordsandphrasesmentionedaboutthenewfeaturesoftheiPodnano.

√√√√√√√24/58W:I’mgoingtointroducetoyouournewproduct,iPodnano.Comparedwiththeformerproducts,thishasnewfeaturesthatmakeyoufallinlovewithitinstantly.M:That’sinteresting.Whatarethenewfeatures?W:Besidestheninebrilliantcolors,say,lightblue,dazzlingpurple,greenandothers,thisnewiPodalsohasthestrikingfeatureslikeMusicalGenius,ShakingandShuffling,RockandRollOverandquitemanyothers.M:WhatdoyoumeanbyMusicalGenius?W:Sayyou’relisteningtoasongyoureallylikeandwanttohearothertracksthatgogreatwithit.TheGeniusfeaturefindsthesongsinyourmusiclibraryandmakesaGeniusPlaylistforyou.It’slikehavingyourownhighlyintelligent,personalDJ.M:Quiteimpressive!WhataboutShakingandShuffling?W:Oh,itmeansyoucanshaketoshuffleyourmusic.JustgiveiPodnanoashakeanditshufflestoadifferentsonginyourmusiclibrary.You’llalwaysbesurprisedbywhatyou’llhear.Script(tobecontinued)25/58M:Great!AndRockandRollOvermaymeanthatwecanturntheiPodupanddownandenjoythemusicatthesametime?W:Exactly,butalsofarbeyondthat.TiltorturniPodnano,andyou’lllisten,watch,andplayinnewways.YoucanflipthroughyouralbumwithCoverFlow.Or,straightlyspeaking,seemorealbumsandartistsonthescreenatonetime.M:That’scool.W:Italsohasgamesespeciallymadeforit.What’smore,watchingmovies,TVshows,andvideosisbigfunoniPodnano.Andthehigh-resolutionpicturelookscrispandvividonthe2-inchwidescreendisplay.Soyoucanalwayshavealittlevideowithyou.M:ThisisreallywhatIwanttohave.What’stheprice,then?W:Justalittleover1,000yuan.M:OK,I’lltakeone.26/58ListeningTask5

Listentoapassageaboutsmilesandchoosethebestanswertoeachquestion.Theauthoragreesthatsmiles__________.A.havemoreeffectthanbodylanguageB.allhavethesamepowerandeffectC.areimportanttosalessuccessD.arecomplicated2.Afakesmile__________.A.sendsamessagethatyouarefriendlyB.showsyouareeasytogoalongwithC.makesothersdistrustyouD.bothAandB3.Accordingtothepassage,weread______tojudgewhetherasmileisgenuineornot.A.bodylanguageB.facialsignalsC.eyecontactD.bothAandB4.Whichofthefollowingstatementsistrueaccordingtothepassage?A.Wecandisagreewiththestatementthatagreatsmileisimportanttooursuccess.B.Genuinesmilesandfakesmileshavethesamepowerandeffect.C.Wecannottellgenuinesmilesfromfakesmiles.D.You’llhaveamoreproductivedayifyoutrytosmilewithyourheart.

27/58

Agreatsmileisimportanttoyoursuccessinsales.Nobodywantstodobusinesswithsomeonewhodoesn’tevensmileuponinitialgreeting.Youcan’targuewiththat.However,notallsmilesarecreatedequal.Genuinesmilesandfakesmilesdon’thavethesamepowerandeffect.Agenuinesmilesendsamessagethatyouarefriendlyandeasytogoalongwithwhileafakeonemakesothersdistrustyou.Wereadbodylanguageandfacialsignalstogiveusanimpressionwhetherasmileisgenuineorfake.Trytosmilewithyourheart,andyouwillhaveamoreproductiveandsuccessfuldaythanthepersonwhoisnotsmiling.Script28/58SpeakingTask1

Workinpairs.Comparethefollowingtwomodelsoflaptops.Tellwhichoneyoulikeandgiveyourreasons.Anexampleconversationhasbeengiven.ThinkPadSL500Processor:IntelCore2DuoProcessorP8400Operatingsystem:GenuineWindowsVistaHomeBasicScreensize:15.4”widescreenTotalmemory:2GBHarddrive:160GB,5400rpmRuntime:6hoursColor:BlackWeight:4.5LbPrice:$780IdeaPadS10Processor:IntelATOMProcessorN270SingleCoreOperatingsystem:GenuineWindowsXPHomeEditionScreensize:10.2”regularscreenTotalmemory:512MBHarddrive:80GB,5400rpmRuntime:3hoursColors:Black,White,Pink,Red,BlueWeight:2.5LbPrice:$39929/58SpeakingA:Whichcomputerdoyoulikebetter?B:IprefertheS10becauseitismuchcheaperthantheThinkPad.OR:IliketheS10modelbetterbecauseitcostsmuchlessthantheThinkPad.A:Iagree.

OR:I’mafraidIdon’treallyagree.IlikeThinkPadbetterbecauseithasabiggerscreen.Example:

30/58Task2

Workinpairs.

Discussandcompletetheconversationatacomputerstorebyfillingintheblankswithappropriatesentences.YoumayrefertotheexpressionsintheLanguageFocusBox.SpeakingLanguageFocusBoxA:Doyouhaveanypreferenceforbrands?B:Whattypeofcomputerdoyouwant?C:Whatdoyouusuallyusethecomputerfor?D:Howmuchareyouwillingtopayforthecomputer?E:Howwouldyouliketopay,bycashorcreditcard?31/58A:Goodafternoon.CanIhelpyou?B:Yes,please.I’mlookingforaPCformyself.A:1____________________________________?B:I’dliketobuyalaptop.A:2_______________________________________?B:Ohyes,I’mconsideringSamsung.A:3____________________________________________?B:I’mwillingtopayupto5,000yuanforit.A:4___________________________________________?B:ImostlyuseittotypedocumentsandsurftheInternet.A:Wehaveaspecialofferforstudents.B:Oh,really?That’saverygoodprice.I’lltakeit.A:5______________________________________________?B:Creditcard,please.B:WhattypeofcomputerdoyouwantA:DoyouhaveanypreferenceforbrandsD:HowmuchareyouwillingtopayforthecomputerC:WhatdoyouusuallyusethecomputerforE:Howwouldyouliketopay,bycashorcreditcardSpeaking32/58Task3

Workinpairs.

Practicemakingaconversationaccordingtothesituationgivenbelow.YoumayrefertotheLanguageFocusBoxandtheconversationinTask2.

SituationAcustomerwantstobuyacellphonewithEnglishdictionary,MP4ande-booksatnomorethan2,000yuan.You,asasalesperson,helphim/hertochooseone.SpeakingLanguageFocusBox•IwanttobuyacellphonewithfunctionsofEnglishdictionary,…•Doyouhaveanypreferencefor…?•Whatdoyouusuallyusethecellphonefor?•I’mwillingtopayupto2,000yuanforthecellphone.33/58Task4Workingroupsoffour.Firstworktogethertothinkoutsomefeaturesofanewcellphonethatwouldbestfitthestudents’needsandsetasuitablepricerange.Andthenmakeapresentationaboutthenewcellphoneinclass.SpeakingWelcometoourcellphoneexhibitioncenter.Thisisatypeofcellphonespeciallydesignedforcollegestudents.Youcan’tmissitforitsfeatureslike…Thepriceofthistypeofcellphoneisreallysuitablefor…34/58ReadingBThetirelessheadofHP'spersonalcomputerdepartmentiswinningovercompetitorsDellandLenovoandmakingWallStreethappy.Hissecret?Invention.

OnarainydayinCalifornia,ToddBradleycarefullyexaminesproductsthathisdepartmentatHewlett-Packardhasrecentlyintroduced.There’sasleeklaptopcalledtheVoodooEnvyforhard-coregamers,atinypink-and-redcomputercreatedwithafashiondesigner,andtheindustry’sfirsttouchscreennotebook.Itistrulyimpressive.HehashelpedthecompanybecomethetopPCmakerintheworldandhasincreasedprofitsatthesametime.35/58Asthedeepeningeconomiccrisishitscompaniesaroundtheglobe,HPismovingverysmoothly.Whiletherearemanyreasonsforthat,includingHP'sexpandingservicesbusinessandprofitableprinterfranchise,abigfactoristhePCdepartment,whichbringsin$42billionannuallyfromthesaleofPCs,handhelds,andworkstationcomputers.

Bradley’sstrategyatHPhasdependedoncreatingfreshdesignsandeye-catchingmarketingcampaigns.BradleybelievedfromthestartthatHPhadtochangeitsPCbusiness.Ifitkepttryingtosellboringboxesatthelowestcost,itwouldbelockedinacruelstrugglewithDell.SoBradleyaskedalocaladagencytocreateavideotoconvincetheexecutiveboardthatHPneededanewway.ThevideoarguedthatPCshadbecomeacommoditybecausemakershadgivenallinventiontochipmakerIntelandMicrosoft.ThevideothenshowedhowHPcouldgetoutofthecommoditygame.“‘Wow!’iswhatsells,”saysBradley.

ReadingB36/58

Theexecutiveboardwasconvinced.Theresult:amarketingcampaignshowinghowHPcomputersaredifferentfromothers.Hip-hopstarJayZhouandtennisstarSerenaWilliamstalkedaboutusingHPPCstowatchmovieswithoutfirstwaitingforWindowstolaunchaswellastolookatphotosandeditmusic.TheTVadendedwithaslogan:“Thecomputerispersonalagain.”Thetimingwasfortunate.Whenthecampaignbeganin,peoplewerelookingforlaptopsthatcouldeasilynavigatetheWeb,playgames,andstoredigitalcontent.TheywerealsobuyingmorefromstoressuchasBestBuy,wheretheycouldtryoutthelatesttechnology.ThetrendsgaveBradleyanedgeoverDellandHPquicklysurpassedDelltobecometheworld'stopPCseller.ReadingB37/58惠普再度闪耀个人电脑市场

惠普个人电脑部门领军者布拉德利不辞辛劳地率领着惠普打败竞争对手戴尔和联想，并让华尔街投资者喜出望外。他秘密是什么？创新。美国加州，一个阴雨天，托德·布拉德利正在仔细审阅部门新近开发产品，其中有为铁杆游戏迷准备精巧手提电脑VoodooEnvy，也有与服装设计师联手打造迷你型粉红色笔记本电脑，以及业内第一款触摸屏笔记本。这一场景令人印象深刻。这位惠普个人电脑部门领军者成功地将惠普推上了全球个人电脑市场第一把交椅，同时收获了丰厚利润。愈陷愈深经济衰退冲击着世界各地企业，但惠普在危机中处境相对来说还不错。这背后原因有很多，包含惠普不停扩大服务业以及利润丰厚打印机特许经销，但其中一大功臣是布拉德利领导电脑部门，经过销售个人电脑、手提设备和台式工作站，该部门每年为企业带来420亿美元销售额。

ReadingB38/58

ReadingB在惠普，布拉德利战略是令人耳目一新设计和引人瞩目标市场推广活动。布拉德利从一开始就认为惠普必须对个人电脑部门进行改革。假如惠普依然试图以最低价格出售令人乏味电脑产品，那么就会被困在与戴尔恶战之中而无法自拔。所以布拉德利请当地一家广告企业制作了一段视频，以使企业领导层相信惠普需要另辟蹊径。视频中提到，因为电脑制造商将全部创新任务都交给了芯片生产商英特尔和微软，所以个人电脑越来越商业化。随即视频描述了惠普怎样才能从这场商品游戏中脱身。布拉德利说：“让人惊喜东西才有市场。”领导层被说服了。随之而来便是一场营销活动，向公众强调惠普电脑怎样与众不一样。说唱明星周杰伦和网球明星小威廉姆斯在广告中说，用惠普电脑在Windows开启之前就能看电影，浏览照片，编辑音乐。电视广告以这句宣传口号结束：“惠普电脑掌控个性世界”。时机把握得恰到好处。在年营销推广活动开始开启之时，消费者正在寻找能够上网、打游戏、存放数字内容而且简单易用笔记本电脑。越来越多消费者还从BestBuy等零售商那儿购置商品，因为在那里他们能够体验到最新技术。这种趋势使布拉德利取得了戴尔所没有优势。因为当初零售店里没有戴尔产品，戴尔强调也只是低成本。惠普所以快速超越了戴尔，一跃成为全球第一个人电脑生产商。39/58HP’scompetitorsHeadofHP’sPCdepartmentCriticsagainstthemarketingcampaignAnnualearningfromHP’sPCdepartmentMarketshareofHPintheworldHP’sR&DproductivityCompetitionwithPalminthemarketofsmartphonesStarsintheTVadandthefeaturesoftheproductstheyuseExecutiveboardmeetingonThanksgivingDayPeople’srequirementsoflaptopsinTask1

ReadthepassageandtickthefactsmentionedinthepassageaboutHP.√√√√√√√ReadingB40/58Task2

Readtheemailagainandchoosethebestanswertoeachquestion.

Createfreshdesignsandeye-catchingmarketingcampaigns.“Wow!”iswhatsells.Giveacallbackorareplymessagetothankthemagainforinquiring.Offercoupons,discountsorafreeitem.ReadingB41/581.董事会仔细审阅企业新近开发产品。(examine,recent,introduce)Theexecutiveboardcarefully___________

productsthatthecompany_________________________________.2.企业领先于全球个人电脑市场，同时收获了丰厚利润。(become,top,profit)Thecompany______________________

PCmakerintheworldandhas______________________atthesametime.3.愈陷愈深经济衰退冲击着世界各地企业。(economy,crisis,globe)Thedeepening______________________hitscompanies______________________.4.一场展示该企业与众不一样之处营销活动开始了。(start,how,different)Amarketingcampaign______________showing______________________.Task3

MatchthefollowingtermswiththeirChinesemeanings.howthecompanyisdifferentfromothersexamineshasrecentlyintroducedbecomesthetopincreasedprofitseconomiccrisisaroundtheglobestartsReadingB42/58WritingTaskReadthefollowingemailwrittenbyacustomernamedJustin,whoasksaboutthenew3GphonesofyourcompanySonyEricsson.

43/58WritingDearJustin,First,I’dliketothankyouforyourinterestinour3Gphones.Asyouknow,wejustlaunchedour3Gproductline.Rightnowweoffertwomodelsof3Gphones,T1andT2,bothnewtothemarket.We’repleasedtotellyouwe’resellingT1ataspecialpricewith10%immediatediscountthismonth.IfyoupreferT2,youalsogetagooddeal.BuyT2infullprice,andyouwillgetanextrabatteryworth200yuanforfree.Thankyouforconsideringourproductsagain.Ifyouhaveanyotherquestions,feelfreetoemailusagain.We’llbegladtoanswerthemforyou.YourssincerelyNowwritetoJustinandyourreplyshouldincludethefollowingthreeaspects:1.Thankthecustomerforinquiring;2.Thecompanyofferstwonew3Gphones,onewithadiscountandtheotherwithafreeitem;3.Thankagainandencouragethecustomertouseyourcompany’s3Gphone.44/58ProjectProjectGuidelinesThisprojectaimstogothroughtheprocessofmakingamarketresearch.Thewholetaskisdividedintothreesteps.StepOnefocusesonmarketresearchbydesigningaquestionnaire.StepTwofocusesontheresearchanalysis.StepThreerestsontheintroductionofthecompanyanditsproducts.PleasefollowtheTaskDescriptiontocompletetheproject.45/58ProjectTaskDescriptionStepOneOrganizeasmallgroupwith4-6peopleinyourclass;Designaquestionnairewith10to20questionsaboutwhatcustomersneedofanITcompany(e.g.products,services,etc.);Printcopiesofthequestionnaireandthensendouttogetfeedbackfromcustomersorcompanies.StepTwo•Collectthequestionnaires;•Dividethegroupintotwosubgroups:onemakesanalysisabouttheneedsofproducts,theothertheneedsofservices;•Decidewhatproductsandservicesthatyourcompanycanoffertomeettheneeds.46/58StepThree•Designasimplehandoutwiththebasicelementsanduniquespecialtiesoftheselectedproductsandservices,includingcontactinformation;•Printcopiesofthehandoutandthensendouttoattractcustomersorcompanies.47/58VocabularyandStructureTask1

ChoosethecorrectChinesemeaningforeachword.1.remind A.提醒 B.记得 C.介意 D.恪守2.desire A.阁楼 B.得到 C.辞退 D.欲望3.major A.专注 B.专业 C.专门 D.专心4.skill A.尖叫 B.发抖 C.技巧 D.训练5.physical A.身体 B.杂乱 C.零星 D.心理6.average A.愤恨 B.盛行 C.平均 D.暂时7.share A.领域 B.分享 C.盯着看 D.矛盾

48/588.customer A.习俗 B.海关 C.用户 D.店主9.protect A.提升 B.阻止 C.保护 D.预防10.promote A.促进 B.降低 C.妨碍 D.提醒11.counter A.角落 B.柜台 C.见面 D.橱窗12.package A.包裹 B.行李 C.饰品 D.物件13.client A.雇员 B.职员 C.客户 D.客人14.confidenceA.野心