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PartThreeModesofObservationChapter8ExperimentsChapterOutlineIntroductionTopicsAppropriatetoExperimentsTheClassicalExperimentSelectingSubjectsIntroduction實驗?生活中其實充滿了實驗性交女朋?上課?翹課?煮飯?買手機……ChapterOutlineTopicsAppropriatefoExperimentsTheClassicalExperimentSelectingSubjectsVariationsonExperimentalDesignsAnIllustrationofExperimentationAlternateExperimentalSettingsStrengthsandWeaknessesoftheExperimentalMethod甚麼課題適合使用實驗法?Projectswithlimitedandwell-definedconcepts.概念範圍小而且明確:中文教材、英文教材

學生成績Projectsthatareexploratoryratherthandescriptive.解釋性(因果關係)而非描述性Studiesofsmallgroupinteraction.(小團體研究):賦予不同的工作、給予不同的獎勵

團體的動態會有何不同?TheClassicalExperimentThreePairsIndependentanddependentvariablesPretestingandposttestingExperimentalandcontrolgroups1、自變項與依變項假設種族偏見源自於缺乏知識,因此接觸他族的資訊(自變項)愈豐富

偏見(依變項)會愈低自變項如何操作?依變項如何測量?特定而標準化的測量和觀察。QuestionInthesimplestexperimentaldesign,subjectsaremeasuredintermsofa_________variableexposedtoan_________variable.pretested;posttestedfluid;staticindependent;dependentdependent;independent2最簡單的實驗法:前測與後測前測:接收資料之前,測量個體的種族偏見程度(依變項)閱讀資料、觀看影片……(增多資訊之接受)後測,再測量種族偏見的程度(依變項)後測–前測:源自於自變項之改變Answer:DInthesimplestexperimentaldesign,subjectsaremeasuredintermsofadependentvariableexposedtoanindependentvariable.效度?如果受試者”感受”到:實驗是在檢視她/他的種族偏見程度,因此……。後測-前測:真是因為”接收了資訊”嗎?實驗過程的本身,而不是自變項的改變,可能就會造成受試者的改變兩個例子霍桑效果工廠的燈光亮度

工人的工作效果新葯有沒有效?新葯有沒有效?如果有兩組人,一組給新葯;另一組給糖漿,是否也都使病情改善?3、ExperimentalandControlGroups實驗組之外,另增控制組Experimentalgroup-Agroupofsubjectstowhomanexperimentalstimulusisadministered.Controlgroup-Agroupofsubjectstowhomnoexperimentalstimulusisadministeredandwhoresembletheexperimentalgroupinallotherrespects.僅實驗組接受實驗,即自變項的改變但,如果兩組人本來就不一樣?這兩組的成員Mustbeassimilaraspossible.控制組代表:如果實驗組沒有接受實驗,依變項會如何?Controlgrouprepresentswhattheexperimentalgroupwouldhavebeenlikehaditnotbeenexposedtothestimulus.Question

_____________groupsaregroupsofsubjectstowhomanexperimentalstimulusisadministered.controlexperimentalpurposivetriadAnswer:BExperimentalgroupsaregroupsofsubjectstowhomanexperimentalstimulusisadministered.DiagramofBasicExperimentalDesign如果再有其他事件發生種族偏見實驗的前、後測之間,發生了種族之間的剧烈衝突事件……上述的圖表所列,可不可以排除這個事件的影響?Double-blindExperiment在新葯的例子,施測者本身可能也會預期葯效,而誤判效果真的發生,因此…Anexperimentaldesigninwhichneitherthesubjectsnortheexperimentersknowwhichistheexperimentalgroupandwhichisthecontrol.如果”測量”是很確定的,如標準化問卷,則施測者主觀預期就無法影響。SelectingSubjects以大學生為對象的實驗結果之generalizability?代表性與因果關係可比性(comparability)最重要1Probabilitysampling(實驗法中難以使用)2Randomization(代表性?可比性?)3Matching,可配合配額抽樣的觀念,必要時,前測之後,再配對要之,使兩者在重要變項上的分佈一致OpenMatrixIllustrationRandomizationandMatching支持隨機化法:Maynotknowwhichvariableswillberelevantformatchingprocess.Moststatisticsusedtoanalyzeresultsassumerandomization.支持配對法:Randomizationonlymakessenseifyouhavealargepoolofsubjects.Question

______________isatechniqueforassigningexperimentalsubjectstoexperimentalandcontrolgroupsrandomly.nonprobabilityanalysesmatchingrandomizationnoneofthesechoicesAnswer:CRandomizationisatechniqueforassigningexperimentalsubjectstoexperimentalandcontrolgroupsrandomly.PreexperimentalResearchDesigns不夠專業的設計,或者,不知不覺中會這樣看事情One-shotcasestudy-singlegroupofsubjectsismeasuredonavariablefollowingexperimentalstimulus.One-grouppretest-posttestdesign-addsapre-testforthegroup,butlacksacontrolgroup.Static-groupcomparison-includesexperimentalandcontrolgroup,butnopre-test.One-ShotCaseStudyAmanwhoexercisesisobservedtobeintrimshape.One-GroupPretest-PosttestDesignAnoverweightmanwhoexercisesislaterobservedtobeintrimshapeStatic-GroupComparisonAmanwhoexercisesisobservedtobeintrimshapewhileonewhodoesn’tisobservedtobeoverweight.QuestionInaone-grouppretest-posttestdesign,whatislacking?EPSEManexperimentalgroupacontrolgroupnoneofthesechoicesAnswer:CInaone-grouppretest-posttestdesign,acontrolgroupislacking.SourcesofInternalInvalidity實驗所”發現”的結果其實不是來自實驗1Historicaleventsmayoccurduringthecourseoftheexperiment.2Maturationofthesubjects.實驗時間拉長的,會出現的問題3Testingandretestingcaninfluencebehavior.4Instrumentation,測驗不夠標準化時SourcesofInternalInvalidity5Statisticalregressionofsubjectsstartingoutinextremepositions.受試者一開始就是極端例外6Selectionbiases.選派兩組一開始就不可比7Experimentalmortality-subjectsdropoutofthestudybeforeit'scompleted.8因果不明(?)LimitingExternalInvaliditySolomonfour-groupdesignPosttest-onlycontrolgroupdesign9實驗污染:diffusionorimitationoftreatment實驗組與控制組有機會交通10compensation:予控制組額外補償,造成實驗之外的額外刺激11compensatoryrivalry:控制組的敵對補償性12Demoralizedcontrolgroupsubjects:控制組士氣消沉TheClassicalExperiment內在效度問題?在降低偏見的實驗:實:2<1;而控>實2以上可能造成內在效度的項目,有那些被解決?假設隨機分派過,則History?

Maturation?Testing??Instrument?Statisticalregression?Selectionbias?Experimentalmortality?Causaltimeorder?.......外在效度實驗結果可否概化至實際生活世界當中?測驗的情境與實驗刺激的互動偏見降低,因為受測引起接受實驗刺激的效果。在實際生活中,只有刺激而沒有受測SolomonFour-groupDesignFourgroupsofsubjects,assignedrandomly:Groups1and2arethecontrolandexperimentalgroup.Group3doesnothavethepre-test.Group4isonlyposttested.SolomonFour-groupDesignSolomonFour-groupDesignExpectedFindingsInGroup1,posttestprejudiceshouldbelessthanpretestprejudice.(後低於前)InGroup2,prejudiceshouldbethesameinthepretestandtheposttest.(前後相等)TheGroup1posttestshouldshowlessprejudicethantheGroup2posttestdoes.(1後低於2後)TheGroup3posttestshouldshowlessprejudicethantheGroup4posttestdoes.(後3低於後4)QuestionWhatisthebasicdifferencebetweentheclassicaldesignandtheSolomonfour-groupdesign?Thereisnodifference.TheSolomonfour-groupdesignrepeatstheclassicaldesignbutaddsgroupsthatarenotpretested.TheSolomonfour-groupdesignrepeatstheclassicaldesignbutaddsgroupsthatarenotposttested.Answer:BThebasicdifferencebetweentheclassicaldesignandtheSolomonfour-groupdesignisthattheSolomonfour-groupdesignrepeatstheclassicaldesignbutaddsgroupsthatarenotpretested.Posttest-onlyControlGroupDesignIncludesGroups3and4oftheSolomondesign.Withproperrandomization,onlythesegroupsareneededtocontrolproblemsofinternalinvalidityandtheinteractionbetweentestingandstimulus.嘿!奇怪的玩意兒!一個有趣的實驗

"Natural"ExperimentsImportantsocialscientificexperimentsoccuroutsidecontrolledsettingsandinthecourseofnormalsocialevents.Raisevalidityissuesbecauseresearchermusttakethingsastheyoccur.Web-basedExperimentsIncreasingly,researchersareusingtheWorldWideWebtoconductexperiments.Becauserepresentativesamplesarenotessentialinmostexperiments,researchersusevolunteerswhorespondtoinvitationsonline.ExperimentalMethodStrengths:Isolationoftheexperimentalvariableovertime.Experimentscanbereplicatedseveraltimesusingdifferentgroupsofsubjects.ExperimentalMethodWeaknesses:Artificialityoflaboratorysetting.Socialprocessesthatoccurinalabmightnotoccurinamorenaturalsocialsetting.QuickQuiz1.Experimentsareespeciallywellsuitedforresearchprojectsinvolving:limitedconceptswell-definedconceptshypothesistestingallofthesechoicesAnswer:DExperimentsareespeciallywellsuitedforresearchprojectsinvolvinglimitedconcepts,well-definedconceptsandhypothesistesting.2.A____________experimenteliminatesthepossibilityofaresearcherprejudgingresults.snowballdouble-blindpurposiveregressiveAnswer:BAdouble-blindexperimenteliminatesthepossibilityofaresearcherprejudgingresults.3.______________referstothepossibilitythattheconclusiondrawnfromexperimentalresultsmaynotaccuratelyreflectwhathasgoneonintheexperimentitself.ex

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