译林牛津模块四Unit1Task市公开课一等奖省赛课微课金奖课件

Unit11/34Unit1Advertising2/34TaskWritinganadvertisement3/34listeningforstatisticsanddescriptionsWhenlisteningforstatistics,youmayhear:fractionse.g.½(a/onehalf),¾(threequarters)decimalse.g.0.3(zero/noughtpointthree)percentagese.g.63%(sixty-threepercent)Skillbuilding14/34Wordsandphrasesthatdescribethefollowing:anincrease:e.g.Therewasanincreaseof40percent.Thepricehasrisento25yuanakilo.Thepricehasgoneupby9dollarsapound.

Fourtimesasmanypeopleusedourproductlastyear.5/34adecrease:e.g.Therewasadecreaseof42percent/30pounds.Thefigure/amountdecreased/fellby16.5persent.nochange:e.g.Therewasnochange.Thefigure/percentageremained/stayedthesame.6/34arangee.g.Thesalesfiguresrangebetween40and50percent/from50to60.anaveragee.g.Theaveragepricewas￥50. alimite.g.Themaximumspeedis80kilometresperhouronthisroad.7/34Thepricereachedarecordhighof150dollarsperkilo.Thesalesfigureshavedroppedtotheirlowestlevel/point.8/34Listenandwritedownthestatistics.Notethatyoumayneedtodosomesimplecalculationsafterlisteningtothedescriptions.1.Numberofmemberstwoyearago:______;lastyear:_____2.Marketsharelastyear:_____;thisyear:_____1,2001,40085%65%9/343.Percentageofstudentseatinglunchinthedininghalllastyear:_________;inthreeyears:_____4.Percentageofstudentsfromourschoolcontinuingtheireducationlastyearatlocaluniversities:_______studyingabroad:_______50%-60%75.5%23.4%11.5%10/34thisyearatlocaluniversities:_____studyingabroad:_______5.Lastyear:5,000museumvisitors;outofthem:1,000youngpeopleThisyear:_____museumvisitorsoutofthem:______youngpeople24.5%13.6%9,0003,00011/34Step1Listenandcompletethebarchart.Someoftheinformationcanbefoundinthetable.YearMarketshare(%)199010.512.519.5completingabarchart12/34BarChart:13/34Readthenotefromthedirectoronpage13.Whatisitabout?Discussitwithyourpartnerandfillinthesubject.Answers:_______________________________RepackagingoftheChocoLocoBar14/34Skillbuilding2Whenweexpressopinions,wetellwhatwethinkorfeelaboutthings.Wecansay:I(don’t)think/believe(that)…Itseemstome(that)…Inmyopinion/Tome,…expressingopinionsandgivingreasons15/342.Itisalsoimportanttogivereasonsforyouropinions.Wecanusethesewordstointroducethereason.e.g.Ithinkpackagesareimportant

because/as/sincetheyattractthecustomers’attention.16/343.Ifwewanttolistmorethanonereason,wecanusethefollowingpatterns.

Ithinkpackageareimportantforseveralreasons.

First,…Second,…Then,…(Next,…Finally,…)17/34Readtheconversationonpage14andtellyourpartneryouropinionsonadvertising.Youcanbeginwith:What’syouropiniononadvertisements?18/34Interviewyourclassmatesaboutgoodadstheyhaveseen.Usethefollowingformtohelpyou.Thinkofonemorequestiontoask.Taketurnstoaskandanswerthequestions.Whenyouareaskedtogiveyouropinions,it’simportanttogivereasons.Youmayusethevocabularyonpage15.19/341.OpinionsofadvertisinginpublicplacesWhat’syouropinionofadvertisinginpublicplaces?2.ThingsthatmakeadvertisementsinterestingWhatdoyouthinkmakesadvertisementsinteresting?InterviewformStep2talkingaboutadvertisements20/343.Thingsseeninadvertisementsandboughtlater

Whathaveyouseeninanadvertisementandlaterbought?4.FavouriteadvertisementWhat’syourfavoriteadvertisement(s)?Why?5._________________________________Whatadvertisementdoyoulikeleast?Why?21/34Let’sgooverPartBandroleplayaninterviewbetweenamanagerandhis/herfriend.Youcanbegintheconversationlikethis:22/34M:Hi,mayIaskyousomequestionsaboutadvertisement?F:Yes,ofcourse.M:Whatisyouropiniononadvertisementsinpublicplaces?F:Generallyspeaking,mostoftheadsinpublicplacesareattractiveandinteresting,butafewofthemaretoobigandugly.…23/34Afterinterviewingyourfriends,writeyournotesinthespacebelowtoreportback.NOTESDearSir,Afterinterviewingmyclassmatesaboutgoodads,I’dliketosumupwhattheysaidasfollows.Intheiropinions,mostof24/34theadsinpublicplacesareattractive.ItseemsthatclothesandfoodadsonTVarethemostinteresting.Theythinkthatfamousstar,trendymusicandgoodtextmakegoodadvertisements.Theyoftenbuyfoodandhealthproductsaftertheyhaveseentheminads.Theylikessomeadspartlybecausetheyarefunnyandpartlybecausetheyarefashionable.25/34Skillbuilding3:usingdifferentsentencetypescorrectlyReadthetableonpage16andlearnaboutsomeofthemajorsentencetypes.Canyougivesomeexamplesofeachsentencetype?Forexample:Negativestatements:Thechildrenarenowheretobeseen.26/34Lookattheadvertisementonpage16andlabelthesentencetypes.Answers:2._______________3._____________4._______________5._____________6._______________7._____________8._______________NegativestatementCommandPositivestatementPositivestatementPositivestatementExclamationPositivestatement27/34Step3:writinganadvertisementReviewthetwosampleadsinPartAonpage17.Thinkaboutwhythesetwoadsaregood.Didthedifferentsentencetypesandvividpicturesmaketheadsmoreattractive?28/34WriteanadvertisementforChocoLocoBar.Trytobecreativeandoriginal,youcandrawpicturesforyourads.29/34Youmaywanttomention:taste/look/ingredientscommentsfromcustomerswhatisuniq