日本动漫行业市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

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MARKETSAnimeindustryinJapanCHAPTER

01OverviewValueofthemediacontentmarketinJapanfrom2014to2021(intrillionJapaneseyen)MediacontentmarketsizeJapan2014-20211412.51211.911.811.811.71210811.511.56420201420152016201720182019202020213Description:ThemediacontentmarketinJapanwasvaluedat12.5trillionJapaneseyenin2021.Afteraslightdecreaseinthepreviousyear,themarketcontinuedtogrowagain.ReadmoreNote(s):Japan;2014to2021Source(s):MinistryofInternalAffairsandCommunications(Japan)TotalrevenueoftheanimationindustryinJapanfrom2013to2022(intrillionJapaneseyen)TotalrevenueoftheanimeindustryJapan2013-20223.53.02.52.932.742.512.422.182.141.992.01.51.00.50.01.831.641.4820132014201520162017201820192020202120224Description:ThetotalrevenueoftheanimationindustryinJapanamountedtoabout2.93trillionJapaneseyenin2022,whichwasanewrecordfortheindustry.Boththeoverseasmarketandthedomesticmarketgrewduringthatyear.Abreakdownoftherevenuebysegmentshowsthatmerchandisingcontinuedtobethelargestdomesticsegmentofthemarket.ReadmoreNote(s):Worldwide,Japan;2013to2022Source(s):TheAssociationofJapaneseAnimationsDomesticrevenueoftheanimationindustryinJapanfrom2013to2022(intrillionJapaneseyen)DomesticrevenueoftheanimeindustryJapan2013-20221.61.41.471.431.311.311.251.221.191.181.171.151.21.00.80.60.40.20.020132014201520162017201820192020202120225Description:ThedomesticrevenueoftheanimationindustryinJapanamountedtoabout1.47trillionJapaneseyenin2022.Boththedomesticsalesandtheoverseassalesincreasedduringthatyear,reachingarecord-settingcombinedvalueofapproximately2.93trillionyen.ReadmoreNote(s):Japan;2013to2022Source(s):TheAssociationofJapaneseAnimationsOverseasrevenueoftheanimationindustryinJapanfrom2013to2022(intrillionJapaneseyen)OverseasrevenueoftheanimeindustryJapan2013-20221.61.41.21.01.461.311.241.21.010.990.770.80.580.60.40.20.00.330.2820132014201520162017201820192020202120226Description:Followingastronggrowthinrecentyears,theoverseasrevenueoftheanimationindustryinJapanreachedavalueofabout1.46trillionJapaneseyenforthefirsttimein2022.Thecombinedvalueofthedomesticanimemarketandtheoverseasanimemarketamountedtoapproximately2.93trillionyenin2022,whichwasanewrecordfortheindustry.ReadmoreNote(s):Worldwide,Japan;2013to2022Source(s):TheAssociationofJapaneseAnimationsRevenueoftheanimationindustryinJapanin2022,bysegment(inbillionJapaneseyen)RevenueoftheanimeindustryJapan2022,bysegmentRevenueinbillionJapaneseyen600

80002004001,0001,2001,4001,600OverseasMerchandising*Pachinko**1,459.2669.3298.1Internetdistribution***Liveentertainment****TV165.297.294.3Movie78.538.527.4VideogramMusic7/statistics/1093754/japan-animation-industry-revenue-by-segmentTheanimationindustryinJapangeneratedarevenueofapproximately1.46trillionJapaneseyenviaoverseassalesin2022.Merchandisingaccountedforthelargestsharedomestically,reachingavalueofmorethan669billionyenduringthatyear.

ReadmoreNote(s):Japan;2022Source(s):TheAssociationofJapaneseAnimationsRevenueofanimationproductioncompaniesinJapanin2022,bysegment(inbillionJapaneseyen)RevenueofanimeproductioncompaniesJapan2022,bysegmentRevenueinbillionJapaneseyen30

40010205060708090OverseasTV85.677.1MerchandisingInternetdistribution*Movie66.834.730.1Pachinko**VideogramLiveentertainmentMusic19.95.34.93.4Other12.98Description:AnimeproductioncompaniesinJapangeneratedarevenueof85.6billionJapaneseyenviaoverseassalesin2022.AsanimeinJapanareoftenproducedbyproductioncommitteesconsistingofmultiplecorporationsfromdifferentindustries,suchastoymakersandmusiccompanies,therevenueofJapan'sanimationindustryasawholeissignificantlylargerthantherevenuerecordedbycompaniesthatengageintheactualproductionofanimation.ReadmoreNote(s):Japan;2022Source(s):TheAssociationofJapaneseAnimationsCHAPTER

02BroadcastingRevenueofthetelevisionanimationbroadcastingmarketinJapanfrom2013to2022(inbillionJapaneseyen)TVanimebroadcastingmarketsizeJapan2013-2022120113.7111.6107.3105.6106.1102.710080604020094.894.390.684201320142015201620172018201920202021202210Description:TherevenueofthetelevisionanimationbroadcastingmarketinJapanamountedto94.3billionJapaneseyenin2022,whichwasanincreaseofalmostfourbillionyencomparedtothepreviousyear.Duetothestronggrowthoftheanimationvideostreamingmarketinrecentyears,animestreamingmanagedtosurpassTVanimebroadcastingforthefirsttimein2020.ReadmoreNote(s):Japan;2013to2022;domesticrevenueSource(s):TheAssociationofJapaneseAnimationsMostcommonlywatchedtelevisiongenresinJapanasofJune2023MostviewedTVgenresJapan2023Shareofrespondents0%10%20%30%40%50%60%59.5%70%VarietyDomesticdramaNews/reportingAnime/tokusatsu*Sports47.6%40.4%30.4%25.2%23.9%23.5%Informationprogram/tabloidshowMusicGourmet/travelDomesticmovieQuiz17.8%17.5%16.4%11Description:AccordingtoasurveyconductedinJapanin2023,almost60percentoftelevisionviewersoftenwatchvarietyprograms.Varietyprogramswerethemost-watchedtypeofprogram,followedbyJapanesedramaandnewsprograms.

ReadmoreNote(s):Japan;May31toJune5,2023;39,306respondents;12-59years;respondentswereLINEuserswhopreviouslyansweredthattheywatch(real-timeorrecorded)television;multipleanswerspossible;*"Tokusatsu"referstoacertaingenre[...]

ReadmoreSource(s):LINEResearchShareofpeoplewhoeverwatchedtelevisionanimeinJapanasofSeptember2023ShareofpeoplewhoeverwatchedTVanimeJapan2023No18.5%Yes81.0%12Description:AccordingtoasurveyconductedinJapaninSeptember2023,81.5percentoftherespondentshadwatchedtelevisionanime.Thesurveyalsoshowedthatstoryandcharacterswerethemostcommonfactorsindeterminingwhetherpeoplewouldcontinuetowatchananimeordropit.ReadmoreNote(s):Japan;September14,2023;2,406respondents;20-59yearsSource(s):AcrossSolutions;Aucfan;PRTimesNumberofnewlybroadcasttelevisionanimationprogramsinJapanfrom2013to2022NewlybroadcastTVanimeprogramsJapan2013-2022300250271254246239237232233211198193200150100500201320142015201620172018201920202021202213Description:ThenumberofnewlybroadcasttelevisionanimationprogramsinJapanamountedto246in2022,whichwasaslightincreasecomparedtothepreviousyear.NexttoregularTVanimationprograms,thefiguresalsoincludeanimationsinsertedintootherTVprogramsandTVanimationsthatwerecombinedwithlive-actionprograms.Thenumberofnewlybroadcastprogramsisusuallysubstantiallyhigherthanthenumberofcontinuouslybroadcasttelevisionanimationprograms.

ReadmoreNote(s):Japan;2013to2022;TVanimationprograms,animationsinsertedintootherTVprograms,andTVanimationscombinedwithlive-actionprogramsSource(s):TheAssociationofJapaneseAnimationsNumberofcontinuouslybroadcasttelevisionanimationprogramsinJapanfrom2013to2022ContinuouslybroadcastTVanimationprogramsJapan2013-202212011310810897969610090907880604020071201320142015201620172018201920202021202214Description:ThenumberofcontinuouslybroadcasttelevisionanimationprogramsinJapanamountedto71in2022.NexttoregularTVanimationprograms,thefiguresalsoincludeanimationsinsertedintootherTVprogramsandTVanimationsthatwerecombinedwithlive-actionprograms.Thenumberofnewlybroadcasttelevisionanimationprogramsisusuallysubstantiallyhigherthanthenumberofcontinuouslybroadcastprograms.ReadmoreNote(s):Japan;2013to2022;TVanimationprograms,animationsinsertedintootherTVprograms,andTVanimationscombinedwithlive-actionprogramsSource(s):TheAssociationofJapaneseAnimationsTotalproductionminutesofchildren/familyandadulttelevisionanimationinJapanfrom2013to2022(in1,000minutes)Productionminutesofdaytimeandlate-nightTVanimeJapan2013-2022Children/familyanime72.13Adultanime72.928070605040302010068.4468.6765.0761.6962.0960.857.8757.4356.9454.7354.4451.5650.4850.7948.1345.2843.7236.27201320142015201620172018201920202021202215Description:TheanimationindustryinJapanproducedabout68.7thousandminutesoftelevisionbroadcastanimeforadultsin2022,comparedtoaround36.3thousandminutesofanimationforchildrenandfamilies.Animationforadultsovertookanimationforchildrenandfamiliesin2015.Theexpansionoflate-nightanimationproductionobservedthroughoutmostofthe2010scanbemainlyattributedtotheirincreasingmonetizationontheinternet,whileonemajorfactorforthestagnationand[...]ReadmoreNote(s):Japan;2013to2022;animationsbroadcastafter9p.m.onTokyoMX,BS11,etc.,arecountedaslate-nightanimeSource(s):TheAssociationofJapaneseAnimationsCHAPTER

03MoviesBoxofficerevenueofanimationmoviesinJapanfrom2013to2022(inbillionJapaneseyen)BoxofficerevenueofanimemoviesJapan2013-20229080706078.569.266.360.255.447.7475040302010042.641.741201320142015201620172018201920202021202217Description:TheboxofficerevenueofanimatedmoviesinJapanamountedto78.5billionJapaneseyenin2022.Theboxofficerevenueismarkedbyarelativelyhighvolatility,whichcanlargelybeexplainedbythereleaseofhittitlesduringaparticularyear.Thesuddenincreasein2016canbeattributedtothesuccessofthemovie"YourName"bydirectorMakotoShinkai,whichgeneratedaboxofficerevenueofabout25billionyenduringthatyear.Shinkaialsodirected"WeatheringWithYou,"which[...]ReadmoreNote(s):Japan;2013to2022;domesticrevenueSource(s):Bunkatsushin;KinemaJunpo;MotionPictureProducersAssociationofJapan;TheAssociationofJapaneseAnimationsLeadinganimationmoviesatmovietheatersinJapanin2023,basedonboxofficegross(inbillionJapaneseyen)MostsuccessfulanimatedfilmsinJapan2023,basedonboxofficegrossBoxofficegrossinbillionJapaneseyen024681012141615.8718TheFirstSlamDunkTheSuperMarioBros.Movie14.0213.88DetectiveConan:BlackIronSubmarineTheBoyandtheHeron8.9SpyxFamiliyCode:White5.9DoraemontheMovie:Nobita'sSkyUtopiaDemonSlayer:KimetsuNoYaiba-TotheSwordsmithVillageWish4.344.163.482.922.7IDOLiSH7theMovie;Live4bitBeyondthePeriodElemental18/statistics/1133341/japan-leading-animation-movies-by-box-office-revenueWithaboxofficegrossof15.87billionJapaneseyen,"TheFirstSlamDunk"wasthemostsuccessfulanimatedmovieatmovietheatersinJapanin2023.Itwasfollowedby"TheSuperMarioBros.Movie"and"DetectiveConan:BlackIronSubmarine."

ReadmoreNote(s):Japan;2023Source(s):PNumberofanimationmoviesproducedfortheatersinJapanfrom2013to2022NumberoftheatricalanimemoviesJapan2013-2022100919080706050403020100868181767473737163201320142015201620172018201920202021202219Description:ThenumberofanimatedmoviesproducedformovietheatersinJapanamountedto76in2021.Thenumberofanimemoviesshowedasteadyincreaseinthefirsthalfofthe2010sandreacheditshighestpointwith91moviesproducedin2019.Onefactorthatcontributedtotheincreaseobservedduringthedecadewasthedigitalizationofproductionandscreening,whichmadeahigheroutputpossible.Thedropin2020waslargelyduetotheeffectsofCOVID-19duringthatyear,whichin[...]

ReadmoreNote(s):Japan;2013to2022Source(s):TheAssociationofJapaneseAnimationsTotalproductionminutesofanimationmoviesproducedfortheatersinJapanfrom2013to2022(in1,000minutes)ProductionminutesoftheatricalanimemoviesJapan2013-2022877.246.526.196.16.146.066.0565432105.174.784.76201320142015201620172018201920202021202220Description:Morethan6.5thousandminutesoftheatricalanimemovieswereproducedinJapanin2022.Thiswasequivalenttomorethan108hoursofcontent.Thenumberoftheatricalanimationmoviesstronglydeclinedin2020duetotheeffectsoftheCOVID-19pandemicandonlyslightlyimprovedagainin2021and2022.ReadmoreNote(s):Japan;2013to2022Source(s):TheAssociationofJapaneseAnimationsCHAPTER

04StreamingandvideogramsRevenueoftheanimationvideostreamingmarketinJapanfrom2013to2022(inbillionJapaneseyen)AnimestreamingmarketsizeJapan2013-202218016014012010080165.2154.39368.559.5546047.843.740.83440200201320142015201620172018201920202021202222Description:TherevenueoftheanimationvideostreamingmarketinJapanamountedtomorethan165billionJapaneseyenin2022.Itincreasedbyalmostninebillionyencomparedtothepreviousyear.

ReadmoreNote(s):Japan;2013to2022;domesticrevenueSource(s):TheAssociationofJapaneseAnimationsMostcommonlyusedpaidvideostreamingservicesamongusersinJapanasofMay2023LeadingpaidvideostreamingservicesamongusersJapan2023Shareofrespondents30%

40%0%10%20%50%60%70%80%AmazonPrimeVideoNetflix72.6%21.7%U-Next9.3%8.4%7.4%6.6%4.8%HuluDisney+DAZNd-animeStoreYouTubePremiumWOWOWOn-DemandSKYPerfecTV4.8%4.2%3.6%23Description:AccordingtoanonlinesurveyconductedinMay2023,AmazonPrimeVideowasusedbymorethantwo-thirdsofpaidvideostreamingserviceusersinJapan.Netflixwasusedbyalmost22percentoftherespondents.

ReadmoreNote(s):Japan;May8to12,2023;1,347respondents;10yearsandolder;amongusersofpaidvideostreamingservices;multipleanswerspossibleSource(s):ImpressMostcommonlywatchedsubscriptionvideo-on-demand(SVOD)genresinJapanasofJanuary2023MostpopularSVODgenresJapan2023Shareofrespondents0%

5%

10%15%20%25%30%35%40%45%50%55%JapaneseanimationJapanesemovies48.9%46.1%Overseasmovies(excludingAsianones)Japanesetelevisiondramas42.4%31.9%Overseastelevisiondramas(excludingAsianones)Asianmovies/Asiantelevisiondramas19.6%18.2%Theater/publicentertainment/comedy/varietyJapanesemusicvideos10.4%10.1%Hobby/cultivation/practicalvideos/education/documentary/travelogueOverseasanimation7.4%7.3%7.2%Spectatorsports(excludinglessons)Adult(includinganime)/image/idolOverseasmusicvideo(excludingKoreanwave)4.4%3.8%24/statistics/1360095/japan-most-popular-subscription-video-on-demand-genresAccordingtoanonlinesurveyconductedinJanuary2023,closeto49percentofsubscriptionvideo-on-demand(SVOD)usersinJapanwatchJapaneseanimation.Animeconstitutedthemostpopularcategory,followedbyJapaneseandoverseasmovies.ReadmoreNote(s):Japan;January2023;1,104respondents;16-69years;respondentswereusersofsubscriptionvideo-on-demandservices;valuesrefertoshareofrespondentsthatusethegenre;multipleanswerspossibleSource(s):InstitutefortheArts;JapanVideoSoftwareAssociation;VideoResearchRevenueoftheanimationvideogrammarketinJapanfrom2013to2022(inbillionJapaneseyen)AnimevideogrammarketsizeJapan2013-2022140115.3120100806040200102.192.878.876.566.258.756.346.638.5201320142015201620172018201920202021202225Description:TherevenueoftheanimationvideogrammarketinJapanamountedto38.5billionJapaneseyenin2022,whichwasastrongdecreaseof27.7billionyencomparedtothepreviousyear.Amajorreasonforthelong-termdeclineofvideograms,whichincludeproductssuchasDVDsandBlu-rays,canbefoundintheexpansionofstreamingservicesandaccompanyingphenomena,suchasthedeclineofvideogramrentalstores.Thetemporaryincreasein2021,whichwasthefirstyear-on-year[...]

ReadmoreNote(s):Japan;2013to2022;domesticrevenueSource(s):JapanVideoSoftwareAssociation;TheAssociationofJapaneseAnimationsCHAPTER

05OthersegmentsRevenueoftheanimationmerchandisingmarketinJapanfrom2013to2022(inbillionJapaneseyen)AnimemerchandisingmarketsizeJapan2013-2022800700669.3663.1655.2598.5586.8579.4581.96005004003002001000552.2503.7500.3201320142015201620172018201920202021202227Description:TherevenueoftheanimationmerchandisingmarketinJapanamountedto669.3billionJapaneseyenin2022.Themarketsizeincreasedforthesecondyearinarowafterexperiencingaslightdeclinein2020duetotheCOVID-19pandemicandrelatedcountermeasures,suchasthetemporaryclosureofshopsandthecancellationofevents.Thesourcepointedoutthatthemarketin2022developedpositivelybecauseoffranchisessuchas"Pokémon,""Chiikawa,""SpyxFamily,"and[...]

ReadmoreNote(s):Japan;2013to2022;domesticrevenueSource(s):CharacterDatabank;TheAssociationofJapaneseAnimationsDomesticshipmentvalueofcostumeplay(cosplay)clothingwithintheotakumarketinJapanfromfiscalyear2014to2022withaforecastfor2023(inbillionJapaneseyen)CosplayclothingmarketsizeinJapanFY2014-20235043.545403530252015105433936.535.5352826.5252402014201520162017201820192020202120222023*28Description:Infiscalyear2023,thedomesticshipmentvalueoftheJapanesecostumeplayclothingmarketinJapanwasforecasttoreacharound28billionJapaneseyen.CosplayingisasubstantialpartofJapanesepopularculture,inwhichparticipantsdressupascharactersinspiredbypopularworkslikemanga,televisionseriesorvideogames.ReadmoreNote(s):Japan;fiscalyears2014to2022;theJapanesefiscalyearstartsApril1ofeachstatedyearandendsMarch31ofthefollowingyear;themarketsizeisbasedonthedomesticshipmentvalue;*Forecast.Researchobjectswereorganizations[...]

ReadmoreSource(s):YanoResearchSalesvalueofmaidandcosplay-relatedserviceswithintheotakumarketinJapanfromfiscalyear2014to2021withaforecastfor2022(inbillionJapaneseyen)MaidandcosplayservicemarketsizeinJapanFY2014-20221411.911.61210811.511.411.211.110.49.58.86420201420152016201720182019202020212022*29Description:Inthefiscalyear2021,thesalesvalueofmaidandcosplay-relatedserviceswithintheJapaneseotakumarketamountedtoapproximately9.5billionJapaneseyenandwasforecasttoincreaseto10.4billionyeninfiscal2022.ThemedrestaurantslikemaidandbutlercafésareespeciallypopularwithintheotakusubcultureinJapan,offeringfoodandbeverageservicesaswellasleisureactivitiestocustomers,includingplayingcardorvideogames,andtakingpictureswithdressedupstaff[...]

ReadmoreNote(s):Japan;fiscalyears2014to2021;theJapanesefiscalyearstartsApril1ofeachstatedyearandendsMarch31ofthefollowingyear;themarketsizeisbasedonsalesatbusinesses;*Forecast.Researchobjectswereorganizationsand[...]

ReadmoreSource(s):YanoResearchRevenueoftheanimation-relatedliveentertainmentmarketinJapanfrom2013to2022(inbillionJapaneseyen)Anime-relatedliveentertainmentmarketsizeJapan2013-20221201008097.284.477.462.957.16053.248.44020031.82924.8201320142015201620172018201920202021202230Description:Therevenueoftheanimation-relatedliveentertainmentmarketinJapanamountedto97.2billionJapaneseyenin2022.Themarket,whichwasnegativelyaffectedbytheCOVID-19pandemicin2020and2021,managedtorecoverfullyin2022andreachedahigherrevenuethanin2019.Animation-relatedliveentertainmentispartofthelargerdomesticanimationmarketinJapan.ReadmoreNote(s):Japan;2013to2022;domesticrevenueSource(s):TheAssociationofJapaneseAnimationsCHAPTER

06AnimeconsumptionFrequencyofwatchinganimeamongpeopleinJapanasofNovember2022AnimewatchingfrequencyJapan202245%40%35%30%25%20%40.6%28.9%15%11.3%Other9.7%9.4%10%5%0%EverydayAtleastonceperweekAtleastonceperyearIdonotwatchit32Description:Almost10percentoftherespondentstoasurveyconductedinJapanduringNovember2022statedtowatchanimeonadailybasis.Thesurveyshowedthataboutsixoutoftenrespondentswereanimeviewers.Outofthosepeoplewhowatchanime,morethanhalfwereregularviewerswhowatchanimeeitherdailyormorethanonceaweek.ReadmoreNote(s):Japan;November15,2022;2,670respondents;20-59yearsSource(s):AcrossSolutions;Aucfan;PRTimesShareofyoungpeoplewhowatchanimeinJapanasofOctober2023,byeducationalinstitutionShareofyoungpeoplewhowatchanimeJapan2023,byeducationinstitution100%88.6%86.8%90%80%70%60%50%40%30%20%10%0%HighschoolstudentsUniversitystudents33Description:InasurveyconductedinJapaninOctober2023,88.6percentofhighschoolstudentsstatedthattheywatchanime.Thesharewasslightlylowerinthecaseofuniversitystudents.ReadmoreNote(s):Japan;October22to24,2023;1,289students;571highschooland718university(incl.juniorcollegeandvocationalschool)studentsSource(s):TesTeeLabFrequencyofwatchinganimeamongyoungpeopleinJapanasofOctober2023,byeducationalinstitutionFrequencyofwatchinganimeamongyoungpeopleJapan2023,byeducationinstitutionHighschoolstudentsUniversitystudents40%37.1%36.6%35.4%34%35%30%25%20%15%10%5%13.2%11.4%9.5%8.2%7.9%6.7%0%Everyday5to6timesperweek3to4timesperweek1to2timesperweekLessthanthetimesmentionedabove34Description:AccordingtoasurveyconductedinJapaninOctober2023,37.1percentofhighschoolstudentswhowatchanimedidsoonadailybasis.Thesharewasslightlylowerinthecaseofuniversitystudents.

ReadmoreNote(s):Japan;October22to24,2023;1,289students*;571highschooland718university(incl.juniorcollegeandvocationalschool)students;*Thetotalsamplesizeconsistedof1,289respondents.Ofthetotalsamplesize,onlythose[...]

ReadmoreSource(s):TesTeeLabShareofpeopleaged15to19yearsoldwhoarewillingtospendmoneyonanimeormangainJapanas