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INDUSTRIES
&
MARKETSTea:
market
data
&
analysisMarket
InsightsreportOctober2023Table
of
ContentsOverviewAppendixSummary567ProductOverviewAuthor2829MarketDefinitionKeyTakeawaysMarket
NumbersRevenue912151821242526AverageRevenue
per
CapitaAverageVolumeper
CapitaVolumePriceper
UnitOnlineRevenue
ShareMobile/DesktopSplitTeabrandshares2MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries®ions,
change
currencies,
selectvisualizations,
and/or
customize
downloads•
Usecases:
sales
planning,
investment
decision
support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/3CHAPTER
1OverviewThe
Tea
market
is
a
fast
growing
marketOverview:
SummarySummaryTea
haslong
been
associated
with
varioushealth
benefits,and
thisconnectioncontinuestodriveconsumer
preferences.
Health-conscious
individuals
areturningto
teaasahealthier
alternative
to
sugary
beverages,
thanks
toitsantioxidantproperties,
potentialweight
management
benefits,andcalmingeffects.
Itisespecially
important
inAsiaandEastern
Europeaswell
asintheUK.Intheseregions,
itserves
the
purpose
of
bothcaffeination
and
hydration.Trendsincludesustainability
andethical
sourcing,innovation
inteaformatsandblends,and
theriseof
premium
teaexperiences.
Withanexpanding
consumerbaseand
evolving
preferences,
theteamarket
isexpected
tocontinueitsgrowthtrajectory
inthe
coming
years.5Sources:Market
Insights
2023Tea
is
an
important
part
of
the
Hot
Drinks
marketOverview:
Market
DefinitionMarket
definitionTheTea
market
consists
ofblacktea,green
teaandmatesold
inteabagsor
asloose-leaf
tea.Not
includedare
herbal
tea,instant
tea,iced
teaor
similartea-derived
Ready-to-Drink
beverages.
Ready-to-Drink
variantsare
insteadshown
inthe
corresponding
segment
inthe
Non-Alcoholic
Drinksmarket.Themarket
comprises
revenue
andaverage
revenue
percapita,volume
andaverage
volume
percapita,price
perunit(perkilogram),
aswell
assales
channels.Percapitafiguresrefer
tothe
whole
population.Thedata
only
covers
at-homesales
(e.g.
salesviasupermarkets,
hypermarkets,
convenience
stores).
Allpricesincludeallsalesandconsumption
taxesandarevalued
atconsumer
prices.Inthe
Tea
segment,
Unilever
(Lipton),Associated
British
Foods
(Twinings)
andTataGlobal
Beverages
(Tetley)
arethebiggestplayers
byrevenue.6Sources:Market
Insights
2023Tea
accounted
for
54.2%
of
the
Hot
Drinks
market
revenue
in
2022Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeRevenue
intheTea
market
amountstoUS$121bn
in2023.
Themarket
isexpectedtogrow
annuallyby5.80%
(CAGR2023-2028).Thissegment
includes:Thissegment
excludes:•Herbal
TeaInglobalcomparison,
most
revenue
isgenerated
inChina
(US$49,750m
in2023).•Tea
bags•Loose
LeafTea•BlackTea•Green
Tea•MateInrelation
to
totalpopulation
figures,per
person
revenues
of
US$15.71
aregenerated
in
2023.•IceTea•InstantTeaInthe
Tea
market,
volume
isexpected
toamountto7.7bn
kgby2028.
ThemarketforTea
market
isexpected
to
show
avolume
growth
of2.2%
in2024.•Ready-to-Drink
Tea,
suchasLiptonIceTeaTheaverage
volume
perperson
inthe
Tea
market
isexpected
to
amount
to
0.89kgin2023.7Sources:Market
Insights
2023CHAPTER
2Market
NumbersTea
revenues
are
estimated
to
increase
at
a
CAGR(1)
of
5.3%
from2018
to
2028Market
Size:
GlobalRevenue
inbillionUS$160.0151.7143.5+5.3%(1)134.4127.3120.7112.2105.097.897.795.3201820192020202120222023202420252026202720289Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:With
revenue
of
US$
81.8
billion,
Asia
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)Revenue
inbillionUS$+5.3%(1)105.977.5+11.7%(1)+4.7%(1)+6.3%(1)21.7+4.7%(1)16.715.112.610.511.20.50.72022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$
53.6
billion,
China
is
the
biggestmarket
among
selectedcountries
in
2022Market
Size:
Regional
Comparison
(2/2)Revenue
inbillionUS$+5.2%(1)63.546.9+3.5%(1)+2.4%(1)+4.4%(1)+2.9%(1)2.63.20.81.00.40.50.40.52022202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Tea
average
revenue
per
user
is
estimated
to
increase
at
a
CAGR(1)
of
4.4%
from2018
to
2028Market
Size:
GlobalAveragerevenue
percapita
inUS$20.019.1+4.4%(1)18.217.216.415.714.713.913.213.013.12018201920202021202220232024202520262027202812
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
user
of
US$17.3,
Asia
is
the
biggestmarket
amongselected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Averagerevenue
percapita
inUS$+4.7%(1)22.7+6.4%(1)+4.1%(1)+9.2%(1)+3.5%(1)17.817.315.915.415.212.612.312.49.12022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
user
of
US$32.2,
China
is
the
biggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Averagerevenue
percapita
inUS$+5.0%(1)43.132.2+2.2%(1)+2.9%(1)+2.3%(1)13.9+4.6%(1)12.29.37.86.36.75.94.82022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Tea
volume
are
estimated
to
increase
at
a
CAGR(1)
of
2.7%
from2018
to
2028Market
Size:
GlobalVolume
inbillionkilograms+2.7%(1)7.77.67.47.17.06.86.66.46.16.15.92018201920202021202220232024202520262027202815
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
4.3billion
kilograms,
Asia
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)Volume
inbillionkilograms+2.6%(1)5.04.3+5.2%(1)+1.2%(1)+1.4%(1)1.10.0%(1)0.90.80.80.80.70.020.022022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania16
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
2.1billion
kilograms,
China
is
the
biggest
market
amongselectedcountries
in
2022Market
Size:
Regional
Comparison
(2/2)Volume
inbillionkilograms+3.1%(1)2.562.13+1.2%(1)0.0%(1)0.0%(1)0.0%(1)0.130.140.070.070.030.030.010.012022202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance17
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Tea
volume
percapita
are
estimated
to
increase
from2018
to
2028Market
Size:
GlobalVolume
percapita
inkilograms1.01.01.00.90.90.90.90.90.90.80.70.60.50.40.30.20.10.00.90.80.80.82018201920202021202220232024202520262027202818Sources:Market
Insights
2023Asia
has
the
biggest
market
in
Tea
volume
per
capita
in
2028Market
Size:
Regional
Comparison
(1/2)Volume
percapita
inkilograms1.11.11.11.00.90.80.70.60.50.40.30.20.10.01.00.81.01.00.81.00.81.00.80.90.90.80.90.80.90.80.80.70.50.80.80.80.60.80.70.60.50.60.50.70.50.60.50.70.70.70.50.50.50.50.50.520182019202020212022202320242025202620272028AfricaAmericasAsiaAustralia&OceaniaEurope19Sources:Market
Insights
2023With
volume
per
capita
of
1.5
kilograms,
China
is
the
biggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Volume
percapita
inkilograms1.71.81.71.71.61.00.41.61.01.51.01.61.51.01.41.01.31.11.31.11.4
1.31.2
1.11.01.00.41.00.41.00.40.80.60.40.30.30.30.30.30.30.30.30.30.30.40.40.40.40.40.40.30.40.20.00.220180.220190.220200.20.220220.220230.20.20.220260.220270.220282021China2024UnitedKingdom2025UnitedStatesFranceGermany20Sources:Market
Insights
2023Tea
price
per
unit
are
estimated
to
increase
from
2018
to
2028Market
Size:
GlobalPrice
perkilogram
inUS$2220.720.119.5201816141210818.818.217.717.016.416.116.016.064202018201920202021202220232024202520262027202821Sources:Market
Insights
2023Australia
&
Oceania
has
the
biggest
market
in
Tea
price
per
unit
in
2028Market
Size:
Regional
Comparison
(1/2)Price
perkilogram
inUS$29.221.028.53025201510527.827.026.325.518.524.423.917.419.322.017.720.321.021.117.018.620.519.120.018.217.917.817.317.019.517.216.916.119.016.217.9
16.215.414.616.4
17.215.116.520.1
19.619.318.515.214.115.013.613.413.413.314.714.413.8020182019202020212022202320242025202620272028AfricaAmericasAsiaAustralia&OceaniaEurope22Sources:Market
Insights
2023With
price
per
kilogram
of
US$
29.1,
France
is
the
biggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Price
perkilogram
inUS$33.2353025201510532.732.231.731.130.429.127.623.422.922.524.922.024.818.821.624.418.524.120.221.123.918.123.719.823.417.820.220.423.017.322.516.722.015.621.315.420.5
19.819.519.115.314.314.514.714.414.113.913.613.112.011.610.710.610.4020182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates23Sources:Market
Insights
2023Inthe
Tea
market
online
revenue
share
reached
10.0%
in
2022FurtherMarket
AnalysisOnline
revenue
share100.0%3.0%100.0%4.0%100.0%6.0%100.0%8.0%100.0%10.0%100.0%10.0%100.0%10.0%100.0%10.0%100.0%11.0%97.0%96.0%94.0%201992.0%202090.0%202190.0%202290.0%202390.0%202489.0%202520172018OfflineOnline24Sources:Market
Insights
2023Inthe
Tea
market,
mobile
online
revenue
share
reached
62.0%
in
2022FurtherMarket
AnalysisMobile/desktop
split100.0%64.0%100.0%59.0%100.0%56.0%100.0%51.0%100.0%54.0%100.0%62.0%100.0%70.0%100.0%75.0%100.0%79.0%49.0%202046.0%202144.0%201941.0%201838.0%202236.0%201730.0%202325.0%202421.0%2025DesktopMobile25Sources:Market
Insights
2023Twinings,
Bigelow,
and
Tetley
are
the
biggest
brands
in
the
tea
marketFurtherMarket
AnalysisBrand
share
in
202226Sources:Market
Insights
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