美国有机乳制品市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

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MARKETSOrganicdairymarketintheU.S.CHAPTER

01GlobalmarketoverviewForecastmarketvalueoforganicdairyproductsworldwidefrom2018to2028(inbillionU.S.dollars)Globalorganicdairymarketsize2018-20284035303623.92522.22019.42015105020182020202120222028*3Description:Thisstatisticdepictsthemarketvalueoforganicdairyproductsworldwidein2018to2022,andprovidesaforecastfor2028.In2022,theglobalmarketvalueoforganicdairyproductsreached23.9billionU.S.dollars,andisprojectedtoincreaseto36billionU.S.dollarsby2028.ReadmoreNote(s):Worldwide;asof2023;*Forecast.Datapriorto2022havebeentakenfrompreviousreports.

ReadmoreSource(s):ImarcRetailsalesvaluegrowthoforganicmilkworldwidefrom2017to2032Globalorganicmilksalesvaluegrowthforecast2017-20324.0%3.6%3.5%3.5%3.0%2.5%2.0%1.5%1.0%0.5%0.0%2017to20212022to20324Description:Thisstatisticshowstheretailsalesvaluegrowthoforganicmilkworldwidefrom2017to2032.Theorganicdairysalesvaluewasforecasttogrowbynearly3.5percentcagrbetween2022and2032.

ReadmoreNote(s):Worldwide;asof2022;*Forecastasof2022ReadmoreSource(s):FutureMarketInsightsOrganicfoodrevenueworldwidein2021,bycountry(inmillioneuros)Organicfoodmarket:leadingcountries2021,basedonsalesRevenueinmillioneuros05,00010,00015,00020,00025,00030,00035,00040,00045,00050,00055,000UnitedStatesGermanyFrance48,61815,87012,65911,319ChinaCanada5,284Italy3,9433,7053,461SwitzerlandUnitedKingdomSweden2,7642,528Spain5Description:In2021,theUnitedStatesgeneratedthelargestrevenueoforganicfoodintheworldwithapproximately48.6millioneuros.Bycontrast,theUnitedKingdomhadarevenueofapproximately3.5millioneuros.

ReadmoreNote(s):Europe,UnitedStates;2021Source(s):AMI;ForschungsinstitutfürbiologischenLandbau;IFOAMProjectedvalueoftheorganiccheesemarketworldwidein2022and2032(inbillionU.S.dollars)Globalmarketvalueoforganiccheese2022-2032181614121016.28.18642020222032*6Description:In2022,theworldwidemarketvalueoforganiccheesewasestimatedtobearoundeightbillionU.S.dollars,andwasforecasttodoublethevalueby2032.

ReadmoreNote(s):Worldwide;2023;*Projected.ReadmoreSource(s):GlobeNewswire;estimatesCHAPTER

02U.S.organicfoodmarketoverviewOrganicfoodsalesintheUnitedStatesfrom2005to2022(inbillionU.S.dollars)OrganicfoodsalesintheU.S.from2005-20227060504030201002005200620072008200920102011201220132014201520162017201820192020202120228Description:ThisstatisticdepictsorganicfoodsalesintheUnitedStatesfrom2005to2022.In2022,organicfoodsalesintheUnitedStatesamountedtoabout61.7billionU.S.dollars.ReadmoreNote(s):UnitedStates;2005to2022Source(s):ForschungsinstitutfürbiologischenLandbau;IFOAM;OrganicTradeAssociationRetailsalesoforganicfoodintheUnitedStatesin2022,byproductcategory(inbillionU.S.dollars)U.S.organicfoodretailsalesbycategory20222522201510597.91.40OrganicfruitandvegetablesOrganicbeveragesOrganicdairyandeggsOrganicbabyfoodandformula9Description:ThisstatisticshowstheretailsalesoforganicfoodintheUnitedStatesin2022,byproductcategory.Inthatyear,organicfruitandvegetablesretailsalesintheUnitedStatesamountedtoapproximately22billionU.S.dollars.ReadmoreNote(s):UnitedStates;2022Source(s):FoodBusinessNews;OrganicTradeAssociationGrowthoforganicfoodandnon-foodsalesintheUnitedStatesfrom2008to2022Growthoforganicfoodandnon-foodsalesintheU.S.2008-2022OrganicfoodOrganicnon-food60%50%40%39.5%30%20%12.8%13.8%12.8%8.8%11.8%8.5%11.2%9.7%10.6%10%0%7.4%9.2%17.5%20089.1%12.2%201311.9%201412.8%202011.2%201211.1%6.9%1.8%20211.6%4.3%9.5%20119%8%6.4%20175.9%20184.3%20094.6%2019201020152016202210Description:Thisstatisticshowsthegrowthoforganicfoodandnon-foodsalesintheUnitedStatesfrom2008to2022.Accordingtothereport,organicfoodsalesgrewby12.8percentintheUnitedStatesin2020comparedtothepreviousyear.

ReadmoreNote(s):UnitedStates;2007to2022Source(s):OrganicTradeAssociation;WinsightGroceryBusinessOrganicshareoftotalfoodsalesintheUnitedStatesfrom2008to2022*OrganicshareoftotalfoodsalesintheU.S.2008-20227%6%6%5.8%6%5%4%3%2%1%0%5.7%5.5%5.2%4.8%4.5%4.1%3.8%3.5%3.4%3.2%3.1%2008200920102011201220132014201520162017201820192020202211Description:In2022,organicfoodsalesmadeupsixpercentoftotalfoodsalesintheUnitedStates.Organicfoodsaleshavegrowneveryyearsince2008,amountingtoanoverallincreaseofthreepercentintheorganicshareoftotalfoodsalesbetween2008and2022.ReadmoreNote(s):UnitedStates;2008to2022Source(s):GlobeNewswire;OrganicTradeAssociationCHAPTER

03U.S.organicdairymarketRetailsalesoforganicdairyproductsintheUnitedStatesfrom2016to2025(inbillionU.S.dollars)U.S.organicdairyproductsretailsales2016to202565432102016202020212025*13Description:ThisstatisticshowsthesalesoforganicdairyproductsintheUnitedStatesfrom2016to2025.In2020,salesoforganicdairyyieldedapproximatelyfivebillionU.S.dollarsintheUnitedstates.ReadmoreNote(s):UnitedStates;2021;*Projection.ReadmoreSource(s):AgricultureandAgri-FoodCanadaAverageretailpriceoforganicdairyintheU.S.in2022,bycategory(inU.S.dollars)AverageretailpriceoforganicdairyintheU.S.in2022,bycategory65.1254.273.9643210Milk(halfgallon)Butter(16oz.)Yogurt(32.oz.)14Description:IntheUnitedStatesin2022,consumerswantingtopurchaseorganicmilkwouldhavetopayabout3.96U.S.dollarsforhalfofagallon.16ouncesoforganicbutterwouldcostanaverageof5.12U.S.dollars.

ReadmoreNote(s):UnitedStates;April8toApril14,2022Source(s):OrganicTradeAssociation;SPINSOrganicmilkretailsalesintheUnitedStatesfrom2016to2022(inmillionpounds)U.S.organicmilksales2016-20223,5003,0002,8772,8462,5762,5002,5772,5932,5592,3492,0001,5001,0005000201620172018201920202021202215Description:OrganicmilkintheU.S.ReadmoreNote(s):UnitedStates;2016to2022;*2021valuebasedonsalesfromJanuarytoNovember.ReadmoreSource(s):AgriculturalMarketingServiceMonthlyretailsalesoforganicmilkintheUnitedStatesin2022(inmillionpounds)U.S.organicmilkmonthlysales2022300253246244240241250200150100502382372342302302282250JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovember

December16Description:ThisstatisticshowsthemonthlyretailsalesoforganicmilkintheUnitedStatesin2022,measuredinmillionpounds.InJanuary2022,thetotalorganicmilksalesvolumeintheU.S.amountedto246millionpounds.ReadmoreNote(s):UnitedStates;2022Source(s):AgriculturalMarketingServiceOrganicmilkproductssalesintheUnitedStatesin2022,bymilkcategory(inmillionpounds)U.S.organicmilkproductssales2022,bycategorySalesinmillionpounds600

80002004001,0001,2001,4001,3461,600TotalfatreducedmilkWholemilk1,482Reducedfatmilk(2%)Lowfatmilk(1%)946289Fat-freemilk(skim)Flavoredfat-reducedmilkOtherfluidmilkproducts16582217Description:ThisstatisticdepictstheestimatedsalesoforganicmilkproductsintheUnitedStatesin2022,bymilkcategory.In2022,U.S.salesofflavoredfat-reducedorganicmilkgeneratedamountedtosome82millionpounds.

ReadmoreNote(s):UnitedStates;2022Source(s):AgriculturalMarketingService;USDAForeignAgriculturalServiceSalesgrowthoftheleadingbrandsofwhitemilkintheUnitedStatesin2023U.S.milksalesgrowth:leadingvendorsofwhitemilk2023Salesgrowth-10%-50%Hood-40%-30%-20%0%10%20%30%30.3%40%KempsOrganicValleyPrairieFarmsHorizon23.1%15.9%14%6.6%5.4%2.6%1.8%FairlifeDarigoldHilandPrivatelabelBorden-1.6%-39.3%18Description:ThisstatisticshowsthesalesgrowthoftheleadingbrandsofwholemilkintheUnitedStatesin2023.Inthatyear,HoodwastheleadingwhitemilkbrandintheUnitedStatesbasedonsalesgrowthofabout30.3percent.ReadmoreNote(s):UnitedStates;12weeksendingApril23,2023Source(s):Circana;Frozen&RefrigeratedBuyerSalesoftheleading10whitemilkbrandsintheUnitedStatesasof2023(inmillionU.S.dollars)U.S.milkmarket:leadingbrandsofwhitemilkbasedonsales2023SalesinmillionU.S.dollars800

1,00002004006001,2001,4001,6001,8002,000PrivatelabelHood1,873.1246.63Horizon151.29136.63FairlifeOrganicValleyPrairieFarmsHiland53.8151.1232.31Kemps24.7916.9416.5DarigoldBorden19Description:In2023,thewhitemilkmarketwasdominatedbyprivatelabelbrands,generatingalmost1.9billionU.S.dollarsinsalesforthe12weeksendedApril23,2023.Asidefromprivatelabelwholemilkbrands,Hoodhadthehighestlevelofsales,at246.6millionU.S.dollarsinthattime.ReadmoreNote(s):UnitedStates;12weeksendedApril23,2023Source(s):Circana;Frozen&RefrigeratedBuyer;IRICHAPTER

04ConsumerbehaviourHowoftenconsumersarepurchasingorganicfoodintheU.S.fromQ42022toQ42023HowoftenU.S.consumersarepurchasingorganicfood2022-2023Yes,everychanceIgetYes,ifitisconvenientNo,neverOccasionally,butnotoften1201008060402004141424242252522262127212622221112121010Q42022Q12023Q22023Q32023Q4202321Description:Fromthefourthquarterof2022tothefourthquarterof2023,itwasmostcommonforU.S.consumerstoonlyoccasionallypurchaseorganicfood.Duringthistimeperiodover40percentreportedpurchasingorganicsometimes,butnotoften.21to22percentreportedpurchasingorganicifitwasconvenient.ReadmoreNote(s):UnitedStates;October1,2022toNovember27,2023;420,442*;18yearsandolder;*WeightedbyU.S.census.Totalsmaynotequal100percentduetorounding.

ReadmoreSource(s):CivicScienceReasonsconsumersarebuyingorganicfoodintheU.S.asof2022ReasonsU.S.consumersarebuyingorganicfood2022Shareofconsumers0%5%10%15%20%25%30%35%40%NoartificialingrediientsNopesticides38%35%EnvironmentalfriendlinessAnimalwelfare24%13%22Description:IntheU.S.,oneofthetopreasonstobuyorganicfoodisthatitcontainsnoartificialingredients.About38percentofconsumerscitedthisasareasonforpurchasingorganic.Animalwelfareislessimportanttoorganicconsumers,withonlyabout13percentofconsumersnamingthisasareason.ReadmoreNote(s):UnitedStates;2022Source(s):Mintel;OrganicTradeAssociation;ProgressiveGrocerLeadingorganicfoodbrandsrankedbybrandawarenessintheUnitedStatesin2022Mostwell-knownorganicfoodbrandsintheUnitedStates2022Shareofrespondents30%0%10%20%40%50%60%70%TraderJoe'sSimplyOrganic70%60%59%Newman'sOwnOrganicValley57%SimplyNature55%StonyfieldOrganic365byWholeFoodsMarketNature'sPathOrganicBob'sRedMill42%40%39%35%EarthGrown28%LundbergFamilyFarmsEden24%21%NOWRealFoodFrontierCo-op19%19%23Description:TraderJoe'sisthemostwell-knownorganicfoodbrandintheUnitedStates.HeadquarteredinMonrovia,California,itisrecognizedby70%ofrespondentsintheU.S.SecondonthislistisSimplyOrganic,withabrandawarenessof60%,followedbyNewman`sOwnandOrganicValley.ReadmoreNote(s):UnitedStates;MarchtoAugust2022;1244respondents;18to64yearsSource(s):ConsumerInsightsOrganicorconventionalfoodpurchasesamongconsumersintheU.S.in2022OrganicorconventionalfoodpurchasesamongconsumersintheU.S.202250%45%40%35%46%31%30%25%20%15%10%5%0%TendtobuyorganicTendtobuyconventional24Description:IntheUnitedStates,itismorelikelyforconsumerstopurchaseconventionallyproducedproducts.About46percentofconsumerstendtobuyconventionalcomparedtoalittleover30percentthattendtopurchaseorganic.

ReadmoreNote(s):UnitedStates;2022;7,500*;U.S.generalpopulation;*Participantsfromsixmarkets:U.S.,UAE,Japan,Germany,France,andtheUKReadmoreSource(s):OrganicTradeAssociationKnowledgeaboutUSDAorganicstandardsamongconsumersintheU.S.in2022KnowledgeaboutUSDAorganicstandardsamongU.S.consumers2022IsastandardIsnotastandardDonotkno