爱尔兰啤酒市场前景及投资研究报告-培训课件外文版2024.5喜力哈啤乌苏漓江

INDUSTRIES

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MARKETSBeermarketinIrelandCHAPTER

01OverviewRevenueofthebeermarketworldwidefrom2014to2025,bysaleschannel(intrillionU.S.dollars)Global:beermarketrevenue2014-2027,bysaleschannelAthomeOutofhome0.80.70.60.50.40.30.20.10.0201420152016201720182019202020212022202320242025202620274Description:Revenueoftheathome(off-trade)beermarketstoodat290billionU.S.dollarsworldwidein2022.By2027,theNote(s):WorldwideConsumerMarketInsightsestimatesthatrevenuefromoff-tradebeerwillreach340billiondollars.

ReadmoreSource(s):ConsumerMarketInsightsRevenueofthebeermarketworldwidebycountryin2022(inmillionU.S.dollars)Worldwiderevenueofthebeermarketbycountry2022RevenueinmillionU.S.dollars600204080100120140ChinaUnitedStatesBrazil121.4111.529.57UnitedKingdomMexico21.5920.2519.9617.0714.7113.9512.4312.2911.19.28GermanyJapanSpainIndiaAustraliaCanadaRussiaFrance5Description:Therevenuerankinginthe'Beer'segmentofthealcoholicdrinksmarketisleadbyChinawith121.4billionU.S.dollars,whiletheUnitedStatesisfollowingwith111.5billionU.S.dollars.Incontrast,Ecuadorisatthebottomoftherankingwith1.97billionU.S.dollars,showingadifferenceof119.4billionU.S.dollarstoChina.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsBeerproductionworldwidefrom1998to2022(inbillionhectoliters)Globalbeerproduction1998-20222.51.96

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20226Description:Thisstatisticillustratesthetrendinworldwidebeerproductionfrom1998to2022.In2022,theglobalbeerproductionamountedtoabout1.89billionhectoliters,upfrom1.3billionhectolitersin1998.Beerisawidelyconsumedbeveragearoundtheworld,madeoutofwater,malt,hopsandyeastasbasicingredients.GloballeadingcountriesinbeerproductionareChina,theUnitedStatesandBrazil.ReadmoreNote(s):Worldwide;1998to2022Source(s):Barth-HaasGroupVolumeofbeerproducedinEuropein2021,bycountry(in1,000hectoliters)Europeanbeerproductionvolumebycountry2021Volumeofbeerinthousandhectolitres010,00020,00030,00040,00050,00060,00070,00080,00090,000GermanyUnitedKingdomPoland85,44338,39338,27738,109SpainNetherlandsFrance22,06621,800CzechRepublicItaly19,55917,64316,400RomaniaAustria9,376Portugal6,711DenmarkHungary6,2405,6717Description:ThisstatisticshowsthevolumeofbeerproducedinEuropein2021,brokendownbycountryofproduction.Inthatyear,GermanywasthelargestproducerofbeerinEuropewithapproximately85.44millionhectolitersproduced,followedbytheUnitedKingdomwitharound38.39millionhectoliters.ReadmoreNote(s):Europe;2021Source(s):BrewersofEuropePer-capitavolumesalesinthebeermarketworldwide,bycountryin2022(inliters)Per-capitavolumesalesinthebeermarketworldwidebycountryin2022Marketvolume600204080100120CzechiaLithuaniaPoland111.492.285.89GermanyRomaniaAustria79.3476.0174.6471.6370NetherlandsLatviaCroatiaUnitedStatesSpain69.2168.3768.2CanadaEstonia67.0165.488Description:Theaveragevolumepercapitarankinginthe'Beer'segmentofthealcoholicdrinksmarketisleadbytheCzechRepublicwith111.4litres,whileLithuaniaisfollowingwith92.2litres.Incontrast,Indonesiaisatthebottomoftherankingwith1.19litres,showingadifferenceof110.21litrestotheCzechRepublic.ReadmoreNote(s):Jan1sttoDec31st2022Source(s):LeadingIrishbrandsworldwidein2023,bybrandvalue(inbillionU.S.dollars)MostvaluableIrishbrands2023ValueinbillionU.S.dollars1.0

1.50.0Guinness0.52.02.52.513.0Ryanair2.37Primark/Penney'sSmurfitKappaAptiv2.151.981.611.56BankofIrelandKingspan1.41Baileys1.3AlliedIrishBanks(AIB)Jameson1.191.149Description:In2023,themostvaluableIrishbrandwasthebeerbrandGuinness,ownedbyDiageo,withabrandvalueof2.51billionU.S.dollars.Ryanair-alow-costairline-rankedsecondwithabrandvalueof2.37billiondollars.ApparelbrandPrimark/Penney's,ownedbyAssociatedBritishFoods,followedwithabrandvalueof2.15billion.ReadmoreNote(s):Worldwide,Ireland;2023Source(s):BrandFinanceBrandvalueofGuinnessworldwidefrom2020to2023(inbillionU.S.dollars)Guinnessbrandvalue2020-20233.02.52.512.222.142.12.01.51.00.50.0202020212022202310Description:In2023,Guinness-abeerbrandownedbyDiageo-hadabrandvalueof2.51billionU.S.dollarsandwasthemostvaluableIrishbrand.In2020,Guinnessbelongedtothebest-sellingimportedbeerbrandsintheUnitedStates.

ReadmoreNote(s):Worldwide,Ireland;2020to2023Source(s):BrandFinanceCHAPTER

02On-tradeandoff-tradesalesRevenueofthebeermarketinIrelandfrom2014to2023,bysaleschannel(inbillionU.S.dollars)BeermarketrevenueIreland2014-2023,bysaleschannelAthomeOutofhome3.02.52.01.51.00.50.0201420152016201720182019202020212022202312Description:Revenueoftheathome(off-trade)beermarketstoodat760millionU.S.dollarsinIrelandin2022.In2023,theNote(s):IrelandConsumerMarketInsightsestimatesthatrevenuefromoff-tradebeerwillreach850milliondollars.

ReadmoreSource(s):ConsumerMarketInsightsAnnualrevenuefrombeerexcisedutyinIrelandfrom2008to2021(inmillioneuros)Ireland:annualrevenuefrombeerexciseduty2008-20215004504003503002502001501005042784424421417.28404.3358.01351351320.11307.330802008200920102011201220132014201520162017201820192020202113Description:ThisstatisticdisplaystheannualexcisedutyrevenuerelatedtobeerinIrelandfrom2008to2021.In2021,theannualexcisedutyrevenueofbeeramountedto351millioneuros.

ReadmoreNote(s):Ireland;2008to2021Source(s):BrewersAssociation;BrewersofEuropeShareofoff-tradeandon-tradebeersalesinIrelandin2022,bytypeShareofoff-andon-tradebeersalesbytypeinIreland2022On-tradeOff-trade90%80%70%60%50%40%30%20%10%0%80%65.7%59.9%59.1%40.9%40.1%34.2%20%LagerStoutAleNon-alcohol14/statistics/1200409/share-of-off-and-on-trade-sales-of-beer-by-type-irelandIn2022,on-tradesalesaccountedforthelargestsalesshareofstoutinIreland.Only34.2percentofthesalesshareofstoutwereoff-tradesales.Incomparison,non-alcoholicbeerhadthesmallestsalesshareofon-tradebeeratapproximately20percent.ReadmoreNote(s):Ireland;2022Source(s):AlcoholBeverageFederationofIrelandMarketshareofbeerbrandsinIrelandin2022BeerbrandmarketshareIreland202235%30%25%20%15%10%5%0%Guinness

PrivateLabel

HeinekenPeroniBudweiserCoronaOriginalCastleEstrellaDammBeck'sOther15Description:GuinnesshadthelargestshareofthealcoholicbeermarketinIrelandin2022.Inthatyear,thebrandheld30percentofthemarket.Heinekenwasthenextlargestbrandwithaneightpercentshareofthemarket.

ReadmoreNote(s):Ireland;Excludingnon-alcoholicbeersSource(s):ConsumerMarketInsightsRateofdeclineinthenumberofpubsinIrelandfrom2005to2022,bycountyDeclineinpubsinIreland2005-2022,bycountyPercentdecrease15%0%5%10%20%25%30%35%LimerickRoscommonCork32%30.3%29.9%29.9%LaoisOffalyLeitrimTipperaryMayo28.7%28.6%28.6%27.8%LongfordDonegalClare26.5%26.3%25.7%25.4%24.9%WaterfordWestmeath16Description:Between2005and2022LimerickexperiencedthegreatestdeclineinpubsamongallcountiesinIreland.Duringthatperiod,therewasa32percentdeclineinthenumberofpubsinthecounty.Incontrast,thenumberofpubsinDublindeclinedbyonlythreepercent.ReadmoreNote(s):Ireland;2005to2022Source(s):DrinksIndustryGroupofIreland;Vintner'sFederationofIrelandCHAPTER

03ProductionVolumeofbeerproducedannuallyinIrelandfrom2008to2021(in1,000hectoliters)Ireland:annualvolumeofbeerproduced2008-202110,0008,8469,0008,0007,0006,0005,0004,0003,0002,0001,00008,5148,3228,2498,2408,1958,0418,0088,0197,7557,6807,2887,1003,8282008200920102011201220132014201520162017201820192020202118Description:ThisstatisticshowsthevolumeofbeerproducedannuallyinIrelandfrom2008to2021.ThevolumeofbeerproducedinIrelandamountedtoapproximately3.8millionhectolitersin2021.

ReadmoreNote(s):Ireland;2008to2021Source(s):BrewersofEuropeNumberofactivebeerbrewingcompaniesinIrelandfrom2012to2021Ireland:numberofactivebeerbrewingcompanies2012-20211401281281281271201008060402001029364503017201220132014201520162017201820192020202119Description:ThisstatisticdisplaysthenumberofbeerbrewingcompaniesactiveinIrelandfrom2012to2021.Itwasreported,thatovertheperiodinconsiderationthenumberofactivebrewingcompaniesincreasedfrom17in2012to127in2021.

ReadmoreNote(s):Ireland;2012to2021;*Fromthesourceglossary:"Brewingcompany:Acompanywhichproducesand/orsellsbeer,operatingoneormorebreweries.Thesecompaniesmayalsobeinvolvedinactivitiesotherthanbrewingbeer,suchas[...]

ReadmoreSource(s):BrewersofEuropeNumberofactivebeerbreweriesinIrelandfrom2008to2021Ireland:numberofactivebeerbreweries2008-2021907777777780706050403020100726450322626262626232008200920102011201220132014201520162017201820192020202120Description:ThisstatisticdisplaysthenumberofbeerbreweriesactiveinIrelandfrom2008to2021.ThenumberofbeerbreweriesactiveinIrelandincreasedfrom26in2008to77activebeerbreweriesin2021.

ReadmoreNote(s):Ireland;2008to2021Source(s):BrewersofEuropeNumberofindividualsdirectlyemployedinthebeerbrewingindustryinIrelandfrom2008to2021Ireland:directemploymentinbeerbrewingindustry2008-20212,5002,0002,0002,0001,8001,7001,6001,6001,5001,5001,00050001,4001,4001,1471,1321,1001,1009232008200920102011201220132014201520162017201820192020202121Description:ThisstatisticdisplaystheannualnumberofindividualsdirectlyemployedinthebeerbrewingindustryinIrelandfrom2008to2021.In2021,thenumberofindividualsemployedinIreland'sbeerbrewingindustryamountedto923employees.

ReadmoreNote(s):Ireland;2008to2021Source(s):BrewersAssociation;BrewersofEuropeShareofbeerproductioninIrelandin2022,bytypeBeerproductionsharebytypeinIrelandin2022Ale4.6%Lager22.8%Stout72.0%22Description:In2022,themostproducedbeerinIrelandwasstout.Thatyear,stoutaccountedforapproximately72.6percentofthetotalbeerproductionshare.Incomparison,aleaccountedforjust4.6percentofproduction.

ReadmoreNote(s):Ireland;2022Source(s):AlcoholBeverageFederationofIrelandCHAPTER

04ConsumersDistributionofalcoholconsumedinIrelandfrom2015to2022,bycategoryAlcoholconsumptionshareinIrelandin2015-2022,bycategoryBeerWineSpiritsCider120%100%6.6%7.5%7.7%7%6.9%22%5.8%6.6%18.7%19.1%19.8%21%24.7%23.2%80%60%40%20%0%27.7%27.6%27.7%27%26.7%32.2%29.3%47%45.8%201644.8%201745%43.5%202238.9%202040.2%20212015201924Description:BeerwasthemostconsumedalcoholicbeverageinIrelandin2022.Inthatyear,beeraccountedfor43.5percentofalcoholconsumption.Thenextmostcommonlyconsumedalcoholicbeveragewaswine,at26.7percent.

ReadmoreNote(s):Ireland;2015to2022Source(s):AlcoholBeverageFederationofIreland;RevenueCommissioners(Ireland)AnnualvolumeofbeerconsumedinIrelandfrom2008to2021(in1,000hectoliters)Ireland:annualvolumeofbeerconsumed2008-20216,0005,1934,8554,8145,0004,0003,0002,0001,00004,7214,6774,6304,5764,5374,4814,4794,4144,3283,7483,7032008200920102011201220132014201520162017201820192020202125Description:ThisstatisticshowsthevolumeofbeerconsumedannuallyinIrelandfrom2008to2021.ThevolumeofbeerconsumedinIrelandhasfluctuatedsince2012.In2021,approximately3.7millionhectolitersofbeerwereconsumed.

ReadmoreNote(s):Ireland;2008to2021Source(s):BrewersofEuropeAnnualvolumeofbeerconsumedpercapitainIrelandfrom2008to2021(inliters)Ireland:annualvolumeofbeerconsumedpercapita2008-202112099100806040200919086868181808079797764612008200920102011201220132014201520162017201820192020202126Description:ThisstatisticshowstheannualvolumeofbeerconsumedpercapitainIrelandfrom2008to2021.In2021,thevolumeofbeerconsumedpercapitainIrelandamountedto61liters.

ReadmoreNote(s):Ireland;2008to2021Source(s):BrewersofEuropeTwelvemonthinflationratefortheConsumerPriceIndex(CPI)forbeerofIrelandfromJanuary2021toAugust2023,bychannelCPIannualinflationrateforbeerinIreland2021-2023,bychannelOn-tradeOfftrade20%15%10%5%0%-5%-10%Jan

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2327Description:InAugust2023,thepriceofbeerintheoff-tradechannelinIrelandwas8.3percenthigherthanthesamemonthin2022.Thepriceofbeerintheon-tradechannelwasalso7.3percenthigherthaninAugust2022.

ReadmoreNote(s):Ireland;January2021toAugust2023Source(s):CentralStatisticsOfficeIrelandMostrecentlocationfordrinkingalcoholamongmaleconsumersinIrelandin2021/22,byageRecentdrinkinglocationsformeninIreland2021/22,byageOwnhome/someoneelse'shomePubRestaurant/hotel/cafeElsewhere100%90%80%70%60%50%40%30%20%10%0%15-2425-3435-4445-5455-6465-74Ageinyears28Description:MostmeninIrelanddrankintheirownhomeorsomeoneelse'shomeduringtheirmostrecentdrinkingoccasionwhensurveyedin2021and2022.Pubswerethesecondmostcommonlocationfordrinkingalcohol.

ReadmoreNote(s):Ireland;November2021toJuly2022;7,500respondents;15yearsandoverSource(s):DepartmentofHealthIreland;IpsosMostrecentlocationfordrinkingalcoholamongfemaleconsumersinIrelandin2021/22,byageRecentdrinkinglocationsforwomeninIreland2021/22,byageOwnhome/someoneelse'shomePubRestaurant/hotel/cafeElsewhere100%90%80%70%60%50%40%30%20%10%0%15-2425-3435-4445-5455-6465-74Ageinyears29/statistics/1416104/recent-drinking-location-women-by-age-irelandMostwomeninIrelanddrankintheirownhomeorsomeoneelse'shomeduringtheirmostrecentdrinkingoccasionwhensurveyedin2021and2022.Womenaged15to24yearswereanexception,wheremostinthisagegroupdrankatapub.

ReadmoreNote(s):Ireland;November2021toJuly2022;7,500respondents;15yearsandoverSource(s):DepartmentofHealthIreland;IpsosCHAPTER

05TradeExportvalueofbeerfromIrelandfrom2015to2022(inmillionU.S.dollars)BeerexportvaluefromIreland2015-2022400350343.92332.94316.34314.94312.08313.27291.5130025020015010050279.6902015201620172018201920202021202231Description:ThevalueofbeerexportedfromIrelandgrewto313millionU.S.dollarsin2022.Thisrepresentedanincreaseof12percentcomparedtothepreviousyear.

ReadmoreNote(s):Ireland;2015to2022Source(s):UNComtradeExportvolumeofbeerfromIrelandfrom2015to2022(inmillionliters)BeerexportvolumefromIreland2015-2022600503.05479.935004003002001000444.02440.64436.12428.63413.18393.222015201620172018201920202021202232Description:ThevolumeofbeerexportedfromIrelandgrewto440.64millionlitersin2022.Thisrepresentedanincreaseof12percentcomparedtothepreviousyear.

ReadmoreNote(s):Ireland;2015to2022Source(s):UNComtradeExportvalueofbeerfromIrelandin2022,bycountryofdestination(inmillionU.S.dollars)BeerexportvaluefromIrelandin2022,bydestinationcountry14012010080132.0563.85604025.7914.922011.2811.238.65Italy6.996.515.470UnitedKingdomUnitedStatesFranceGermanyCanadaBelgiumNetherlandsSpainSingapore33Description:TheUnitedKingdomwastheleadingtradepartnerforIrelandwhenitcametoexportingbeerin2022.Inthatyear,Irelandexportedover132millionU.S.dollarsofthebeveragetotheUK.ThiswasovertwicethevalueofbeerexportedtotheUnitedStates.ReadmoreNote(s):Ireland;2022Source(s):UNComtradeExportvolumeofbeerfromIrelandin2022,bycountryofdestination(inmillionliters)BeerexportvolumefromIrelandin2022,bydestinationcountry350289.493002502001501005065.4223.2810.689.086.235.874.75Italy4.294.090UnitedKingdomUnitedStatesFranceGermanyBelgiumNetherlandsCanadaSingaporeSpain34Description:TheUnitedKingdomwastheleadingtradepartnerforIrelandwhenitcametoexportingbeerin2022.Inthatyear,Irelandexportedover289millionlitersofthebeveragetotheUK.ThiswasoverfourtimestheamountIrelandexportedtotheUnitedStates.ReadmoreNote(s):Ireland;2022Source(s):UNComtradeImportvalueofbeertoIrelandfrom2015to2022(inmillionU.S.dollars)BeerimportvaluetoIreland2015-202230025020015010050285.42237.67236.71221.29205.62187.59176.61154.0702015201620172018201920202021202235Description:ThevalueofbeerimportedtoIrelanddeclinedslightlyto236.7millionU.S.dollarsin2022.Thisrepresentedadecreaseofjust0.4percentcomparedtothepreviousyear.

ReadmoreNote(s):Ireland;2015to2022Source(s):UNComtradeImportvolumeofbeertoIrelandfrom2015to2022(inmillionliters)BeerimportvolumetoIreland2015-202240035030025020015010050334.99291.89273.27260.98248.03242.11228.33196.902015201620172018201920202021202236Description:ThevolumeofbeerimportedtoIrelandgrewto273.27millionlitersin2022.Thisrepresentedanincreaseof13percentcomparedtothepreviousyear.

ReadmoreNote(s):Ireland;2015to2022Source(s):UNComtradeImportvalueofbeertoIrelandin2022,bycountryoforigin(inmillionU.S.dollars)Irishbeerimportvaluein2022,byorigincountry180158.3216014012010080604030.418.172011.14.72.612.52.362.09Italy1.60UnitedKingdomNetherlandsPolandFranceGermanyUnitedStatesBelgiumSpainMexico37Description:TheUnitedKingdomwastheleadingtradepartnerforIrelandwhenitcametoimportingbeerin2022.Inthatyear,Irelandimportedover158millionU.S.dollarsworthofthebeveragefromtheUK.ThiswasoverfivetimesthevalueofimportsfromtheNetherlands.ReadmoreNote(s):Ireland;2022Source(s):UNComtradeImportvolumeofbeertoIrelandin2022,bycountryoforigin(inmillionliters)Irishbeerimportvolumein2022,byorigincountry200179.34180160140120100806039.824024.1413.68204.142.832.54Italy2.21.220.920UnitedKingdomNetherlandsPolandFranceGermanyBelgiumSpainUnitedStatesMexico38Description:TheUnitedKingdomwastheleadingtradepartnerforIrelandwhenitcametoimportingbeerin2022.Inthatyear,Irelandimportedover179millionlitersofthebeveragefromtheUK.ThiswasoverfourtimestheamountIrelandimportedfromtheNetherlands.ReadmoreNote(s):Ireland;2022Source(s):UNComtradeCHAPTER

06CraftProductionvolumeofmicrobreweriesinIrelandin2017and2022,bydestinationmarket(in1,000hectoliters)ProductionofcraftbeerinIreland2017and2022,bydestinationDomesticExports16014012010080143.5126.560.3604030.52002017202240Description:Between2017and2022,productionofcraftbeerthatwassoldinthedomesticmarketinIrelandgrewby13percentto143.5thousandhectoliters.Duringthesametimeproductionforexportsdoubled.

ReadmoreNote(s):Ireland;2017and2