澳大利亚美容个人护理市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

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MARKETSBeautyandpersonalcaremarketinAustraliaCHAPTER

01OverviewRevenueofthebeautyandpersonalcaremarketinAustraliafrom2018to2028(inbillionU.S.dollars)RevenueofthebeautyandpersonalcaremarketAustralia2018-20289878.168.047.787.597.427.226.76.356.065.865432105.33201820192020202120222023202420252026202720283Description:TherevenueofthebeautyandpersonalcaremarketinAustraliawasforecasttocontinuouslyincreasebetween2023and2028byaround900millionU.S.dollars.ThepersonalcaresegmentisthelargestrevenueproducingsegmentofAustralia'sbeautyandpersonalcaremarket.ReadmoreNote(s):Australia;2018to2028Source(s):ConsumerMarketInsightsRevenuegrowthofthebeautyandpersonalcaremarketinAustraliafrom2019to2028,bysegmentBeautyandpersonalcaremarketrevenuegrowthAustralia2019-2028,bysegmentCosmeticsSkincareFragrancesPersonalcareBeautytech40%30%20%10%0%-10%-20%-30%20192020202120222023202420252026202720284Description:In2022,thecosmeticssegmentofAustralia'sbeautyandpersonalcaremarketwitnessedthelargestrevenuegrowthacrossallcategories,recordinganincreaseofaround16.5percent.Incomparison,thebeautytechsegmentwitnessedadecreaseinrevenueofaround9.1percent.Nonetheless,thebeautytechsegmentisexpectedtowitnessgrowthin2023.ReadmoreNote(s):Australia;2019to2028Source(s):ConsumerMarketInsightsRevenueofthepersonalcaremarketinAustraliafrom2018to2028(inbillionU.S.dollars)RevenueofthepersonalcaremarketAustralia2018-20283.53.123.093.042.992.962.913.02.782.722.562.422.52.01.51.00.50.02.37201820192020202120222023202420252026202720285Description:TherevenueofthepersonalcaresegmentofthebeautyandpersonalcaremarketinAustraliawasforecasttocontinuouslyincreasebetween2023and2028byaround200millionU.S.dollars.ThepersonalcaresegmentisthelargestrevenueproducingsegmentofAustralia'sbeautyandpersonalcaremarket.ReadmoreNote(s):Australia;2018to2028Source(s):ConsumerMarketInsightsRevenueoftheskincaremarketinAustraliafrom2018to2028(inbillionU.S.dollars)RevenueoftheskincaremarketAustralia2018-20282.52.192.152.072.011.952.01.881.741.661.561.51.51.00.50.01.4201820192020202120222023202420252026202720286Description:TherevenueoftheskincaresegmentofthebeautyandpersonalcaremarketinAustraliawasforecasttocontinuouslyincreasebetween2023and2028byaround300millionU.S.dollars.SkincareisthesecondlargestrevenueproducingsegmentofAustralia'sbeautyandpersonalcaremarket,withthepersonalcaresegmentgeneratingthemostrevenue.ReadmoreNote(s):Australia;2018to2028Source(s):ConsumerMarketInsightsRevenueofthecosmeticsmarketinAustraliafrom2018to2028(inbillionU.S.dollars)RevenueofthecosmeticsmarketAustralia2018-20282.52.01.931.881.781.721.661.591.51.411.251.211.210.941.00.50.0201820192020202120222023202420252026202720287Description:TherevenueofthecosmeticssegmentofthebeautyandpersonalcaremarketinAustraliawasforecasttocontinuouslyincreasebetween2023and2028byaround340millionU.S.dollars.CosmeticsisthethirdlargestrevenueproducingsegmentofAustralia'sbeautyandpersonalcaremarket,withthepersonalcaresegmentgeneratingthemostrevenue.ReadmoreNote(s):Australia;2018to2028Source(s):ConsumerMarketInsightsCHAPTER

02KeysegmentsRevenueofthepersonalcaremarketinAustraliafrom2018to2028,bysegment(inbillionU.S.dollars)RevenueofthepersonalcaremarketAustralia2018-2028,bysegmentHaircareOralcareShower&bathDeodorantsShavingNaturalpersonalcare3.53.02.52.01.51.00.50.0201820192020202120222023202420252026202720289Description:Concerningthesixselectedsegments,thehaircaresegmentofAustralia'spersonalcaremarketcreatedthelargestrevenuein2022ataround980millionU.S.dollars.Contrastingly,shavingproductscontributedaround300millionU.S.dollarsthatyeartothecountry'spersonalcaremarket.ReadmoreNote(s):Australia;2018to2028Source(s):ConsumerMarketInsightsRevenueoftheskincaremarketinAustraliafrom2018to2028,bysegment(inmillionU.S.dollars)RevenueoftheskincaremarketAustralia2018-2028,bysegmentFaceBodySunprotectionNaturalskincareBaby&child2,5002,0001,5001,00050002018201920202021202220232024202520262027202810Description:Concerningthefiveselectedsegments,thefacesegmentofAustralia'sskincaremarketcreatedthelargestrevenuein2022ataround1.08billionU.S.dollars.Contrastingly,skincareproductsforbabiesandchildrencontributedaround9.5millionU.S.dollarsthatyeartothecountry'sskincaremarket.ReadmoreNote(s):Australia;2018to2028Source(s):ConsumerMarketInsightsRevenueofthecosmeticsmarketinAustraliafrom2018to2028,bysegment(inbillionU.S.dollars)RevenueofthecosmeticsmarketAustralia2018-2028,bysegmentFaceEyesLipsNailsNaturalcosmetics2.52.01.51.00.50.02018201920202021202220232024202520262027202811Description:Concerningthefiveselectedsegments,thefacesegmentofAustralia'scosmeticsmarketcreatedthelargestrevenuein2022ataround560millionU.S.dollars.Contrastingly,naturalcosmeticscontributedaround140millionU.S.dollarsthatyeartothecountry'scosmeticsmarket.ReadmoreNote(s):Australia;2018to2028Source(s):ConsumerMarketInsightsMarketsizeofpremiumbeautyandpersonalcareinAustraliain2022,bysegment(inmillionAustraliandollars)PremiumbeautyandpersonalcaremarketsizeAustralia2022,bysegmentMarketsizeinmillionAustraliandollars400

600

80002001,0009681,2001,4001,4251,600PremiumskincarePremiumfragrancesPremiumcolorcosmeticsPremiumhaircare904293PremiumadultsuncarePremiumbath&showerproductsPremiumbaby&childproductsPremiumdeodorants663129612Description:Despiteshrinkingslightlyin2022,thepremiumskincaremarketinAustraliawasthelargestsegmentacrossthecountry'spremiumbeautyandpersonalcaremarketcategories,withamarketsizeofaround1.4billionAustraliandollars.Thesecondmostprevalentsegmentwaspremiumfragrances,withamarketvalueofjustshyof970millionAustraliandollarsthatsameyear.ReadmoreNote(s):Australia;2022Source(s):Euromonitor;NZTECHAPTER

03LeadingretailersLeadingpersonalproductscompanieslistedontheAustralianSecuritiesExchange(ASX)inAustraliaasofOctober2023,bymarketcapital(inmillionAustraliandollars)LeadingpersonalproductscompaniesonASXAustralia2023,bymarketcapMarketcapinmillionAustraliandollars010203040506070McPherson'sLimitedBWXLimited59.0240BioxyneLimited22.8221.93BiomeAustraliaLimitedStarComboPharma14.86AnagenicsLimited9.149.13TheHydrationPharmaceuticalsCompanyLimitedElixinolWellnessLimited4.424.09TheCalmerCoInternationalLimitedNutritionalGrowthSolutionsLtdSkinElementsLimited3.523.42HolistaColltechLimited2.7914Description:AsofOctober2023,health,beauty,andpersonalcareproductcompanyMcPherson'sLimitedtoppedthepersonalproductscategoryontheAustraliaSecuritiesExchange(ASX),withamarketcapofalmost60millionAustraliandollars.OthercompanieswithinthetopfiveincludedbeautyandwellnesscompanyBWXLimited,aswellashealthsupplementcompaniesBioxyneLimited,BiomeAustralia,andStarComboPharma.ReadmoreNote(s):Australia;asofOctober2023Source(s):ASX;ListcorpSalesrevenueofMcPherson'sLimitedfromfinancialyear2018to2023(inmillionAustraliandollars)McPherson'sLimitedsalesrevenueFY2018-2023250222.2214210.4210.3210.3200.520015010050020182019202020212022202315Description:Infiscalyear2023,thesalesrevenueofMcPherson'sConsumerProductsLimitedwasvaluedatapproximately210millionAustraliandollars,markingaslightdecreaseinrevenuefromthepreviousyear.HeadquarteredinNewSouthWales,Australia,McPherson'sLimitedisaleadingdistributorofhealth,beauty,andwellnessproductsinAustralasia,withoperationsinAustralia,NewZealand,andAsia.ReadmoreNote(s):Australia;FY2018toFY2023Source(s):McPherson'sNetrevenueofbrandsofBWXLimitedfromfinancialyear2021to2022(inmillionAustraliandollars)NetrevenueofBWXLimitedbrandsFY2021-20222021202290848070605040302010071.547.538.330.926.326.725.225.216.516.815.2Sukin*AndalouNaturalsMineralFusionGo-To**Flora&Fauna***NourishedLife16Description:Infinancialyear2022,BWXLimited'sSukinBrandwasthecompany'smostvaluablebrandintermsofrevenue,producinganetrevenueof71.5millionAustraliandollars.HeadquarteredinAustralia,BWXLimitedisaverticallyintegratedmanufactureranddistributorofnaturalbeautyandpersonalcareproducts,sellingproductsthroughoutAustralasia,Asia,theAmericas,andEMEA.In2023,BWXLtdwentintovoluntaryadministrationfollowingsignificantnetlossesrecordedin2022.ReadmoreNote(s):Australia;FY2021toFY2022;*FY22Sukinvalueincludes6.2millionChemistWarehousecostofequity-linkedpartnershipexpense.

**FY21Go-Tovalueadjustedfor9-monthsandpostIFRS15AdoptiontocompareLFLperformance.BWX[...]

ReadmoreSource(s):BWXRevenuefromcontinuingoperationsofAnagenicsLimitedfromfinancialyear2018to2022(inmillionAustraliandollars)RevenuefromcontinuingoperationsofAnagenicsFY2018-20221099.2387.397.34765432105.825.712018201920202021202217Description:Infinancialyear2022,AnagenicsLimitedreportedarevenuefromcontinuingoperationsofover9.2millionAustraliandollars,markingasubstantialincreasefromthepreviousyear.HeadquarteredinNewSouthWales,Australia,AnagenicsLimited,formerlyknownasCellmidLimited,isahealth,beauty,andwellnesscompanywhichownsaportfolioofbeautybrandsincludingévolis,UspaAustralia,INIKAOrganic,ComfortZone,andThalgo.ThecompanyoperatesacrossAustralia,Japan,and[...]

ReadmoreNote(s):Australia;FY2018toFY2022Source(s):AnagenicsRevenueofAdoreBeautyGroupfromfinancialyear2020to2023(inmillionAustraliandollars)AdoreBeautyrevenueFY2020-2023250200200181179150121100500202020212022202318Description:TheAdoreBeautyGrouprecordedatotalrevenueofover180millionAustraliandollarsinfinancialyear2023,themajorityofwhichwasgeneratedbyreturningcustomers.Thismarkedadecreaseinrevenuefromthepreviousyear,inwhicharevenueofalmost200millionAustraliandollarswasrecorded.ReadmoreNote(s):Australia;FY2020toFY2023Source(s):AdoreBeautyRevenueofAdoreBeautyGroupfromfinancialyear2020to2023,bycustomertype(inmillionAustraliandollars)AdoreBeautyrevenueFY2020-2023,bycustomertypeReturningcustomersNewcustomers1601401201008014013811168685960534340200202020212022202319Description:Infinancialyear2023,theAdoreBeautyGrouprecordedatotalrevenueof181millionAustraliandollars,themajorityofwhichwasgeneratedbyreturningcustomers,approximately76percent.Nonetheless,newcustomersgeneratedjustover40millionAustraliandollarsworthofthegroup'stotalrevenuethatyear.AdoreBeautyisanAustralianonlinecosmeticsretailerfoundedinMelbourne,Australiain1999.ReadmoreNote(s):Australia;FY2020toFY2023Source(s):AdoreBeautyNetrevenueofAesopfrom2017to2022(inbillionBrazilianreals)Aesop:netrevenue2017-20223.02.72.62.51.92.01.51.00.50.01.31.10.720172018201920202021202220Description:ThenetrevenueoftheAustralianbeautybrandAesopincreasedsince2017,goingfrom0.7billionBrazilianrealstoabout2.7billionBrazilianrealsasof2022,whenthisfigurereachedapeak.Aesopproducesseveraltypesofluxurycareproducts,rangingfromhaircaretoskincare,aswellashomewareitems,includingcandles.ReadmoreNote(s):Worldwide;2017to2022;consolidatedfiguresSource(s):NaturaCHAPTER

04Onlinevs.OfflineretailingRevenueshareofthebeautyandpersonalcaremarketinAustraliafrom2018to2027,bysaleschannelBeautyandpersonalcaremarketshareAustralia2018-2027,bysaleschannelOnlineOffline120%100%80%72.8%72.6%72.9%72.4%71.9%74.8%75%76.8%60%40%20%0%79.3%82.5%27.2%202027.4%202127.1%202527.6%202628.1%202725.2%202225%23.2%202320.6%201917.5%2018202422Description:Since2018,Australia'sofflinemarkethasbeentheleadingsaleschannelforthecountry'sbeautyandpersonalcareproducts.Nonetheless,theonlinebeautyandpersonalcaremarketiscatchingup,witharevenueshareofaround25.2percentin2022comparedtoaround17.5percentin2018.By2027,theonlinebeautyandpersonalcaremarketisexpectedtoholdashareofaround28.1percentofAustralia'sbeautyandpersonalcaremarket,slowlyeatingintotheofflinemarketshare.

ReadmoreNote(s):Australia;2018to2027Source(s):ConsumerMarketInsightsUsageofonlineandofflineshoppingchannelsforskincareandmakeupinAustraliainthethreemonthstoMarch2022UsageofonlineandofflineshoppingchannelsforskincareandmakeupAustralia202260%50%40%30%20%10%0%57%26%17%ResearchandpurchaseonlyinstoresOmnichannelResearchandpurchaseonlineonly23Description:AccordingtoasurveyconductedinMarch2022amongconsumersinAustralia,justover55percentofrespondentsusedonlyphysicalstorestoresearchandpurchaseskincareandmakeupproducts.Incomparison,around17percentofthosesurveyedusedonlyonlinechannelsforskincareandcosmeticproductresearchandpurchasing.ReadmoreNote(s):Australia;March16,2022toMarch25,2022;1,004respondents;18yearsandolder;weightedtomatchtheAustraliangeneralpopulationSource(s):McKinsey&CompanyShareofretailersandmarketplacesusedtopurchaseskincareandmakeupproductsonlineinthelast12monthsinAustraliaasofFebruary2023RetailersandmarketplacesusedtobuycosmeticsonlineAustralia202330%27%25%20%15%11%10%9%10%5%8%5%2%0%Retailerwithstoresandwebsite(excludingdirectfrombrand)Frombrand'sownwebsiteAmazonOtheronline-onlyretailer/marketplace(excludingdirectfrombrand)eBayCatchKogan24Description:InasurveyconductedinFebruary2023inAustralia,around27percentofrespondentssaidtheyhadpurchasedskincareandmakeupproductsonlineinthelast12monthsthroughanon-directbrandretailerwithphysicalstoresandawebsite.Around11percentofthosesurveyedhadpurchasedthesebeautyitemsdirectlythroughthebrand'sownwebsite.ReadmoreNote(s):Australia;February2023;2000respondents;18yearsandolder;nationallyrepresentativeOnePollsurveyofAustralianadultconsumerswhohadshoppedonlineintheprevious12monthsSource(s):PatternShareofretailersandmarketplacesusedtopurchasehaircareproductsonlineinthelast12monthsinAustraliaasofFebruary2023RetailersandmarketplacesusedtobuyhaircareproductsonlineAustralia202330%24%25%20%15%10%5%9%9%8%8%5%2%0%RetailerwithstoresandwebsiteOtheronline-onlyAmazoneBayFrombrand'sownwebsiteCatchKoganretailer/marketplace(excludingdirectfrom(excluding

directfrombrand)brand)25Description:InasurveyconductedinFebruary2023inAustralia,around24percentofrespondentssaidtheyhadpurchasedhaircareproductsonlineinthelast12monthsthroughanon-directbrandretailerwithphysicalstoresandawebsite.Justunder10percentofthosesurveyedhadboughthaircareproductsonAmazonandaroundeightpercenthadpurchasedhaircarefromeBay.ReadmoreNote(s):Australia;February2023;2000respondents;18yearsandolder;nationallyrepresentativeOnePollsurveyofAustralianadultconsumerswhohadshoppedonlineintheprevious12monthsSource(s):PatternCHAPTER

05ConsumerbehaviorMostusedpersonalcareproductbycategoryinAustraliaasofJune2023MostusedpersonalcareproductbycategoryinAustralia2023Shareofrespondents0%10%20%30%40%50%60%70%80%77%Oralanddentalcare(toothpaste,mouthwash,etc.)Personalhygieneproducts(bathandshowerproducts,deodorants,shavingcream&gel,etc.)77%Skincare(facialcare,handcare,bodycare,etc.)HaircareandhairstylingproductsPerfume,fragrances58%56%49%Decorativecosmetics(makeup,lipsticks,nailpolish,etc.)Noneoftheabove33%5%27Description:77percentofAustralianrespondentsansweroursurveyon"Mostusedpersonalcareproductbycategory"with"Oralanddentalcare(toothpaste,mouthwash,etc.)".Thesurveywasconductedin2023,among1,649consumers.

ReadmoreNote(s):Australia;July2022toJune2023;1649respondents;18-64yearsSource(s):ConsumerInsightsPurchasecriteriaforpersonalcareinAustraliaasofJune2023PurchasecriteriaforpersonalcareinAustralia2023Shareofrespondents0%10%20%30%40%50%Quality49%Lowprice47%Brand39%Skincompatibility36%Scent33%Ingredients(e.g.,nosilicone,noallergens)26%Reviews23%Recommendationsoffriends/acquaintances20%HabitOrganic/naturalcosmetics19%19%19%PromisedeffectsAnimalwelfare18%Nouseofenvironmentallyharmfulrawmaterials(e.g.,chemicals)16%28Description:Whenaskedabout"Purchasecriteriaforpersonalcare",mostAustralianrespondentspick"Quality"asananswer.49percentdidsoinouronlinesurveyin2023.ReadmoreNote(s):Australia;July2022toJune2023;1649respondents;18-64yearsSource(s):ConsumerInsightsShareofconsumerswhohadpersonalcaretreatmentsorproceduresinAustraliainthe12monthstoAugust2023,bytypePersonalcaretreatment/procedureengagementamongconsumersAustralia2023,bytypeShareofrespondents0%10%20%30%40%50%60%70%Hairappointments34%Nailappointments20%Eyelashextensions17%16%16%15%WaxingLaserhairremovalTeethwhiteningSkintreatments/facials15%15%15%Eyebrowmicroblading/laminationFaketanningBotox/Filler/Plasticsurgery14%Nopersonalcaretreatments/proceduresornoneoftheabove59%29Description:Asurveyconductedin2023revealedthattheleadingpersonalcaretreatmentorprocedureengagedinamongAustralianconsumerswashairappointments,witharound34percentofrespondentsindicatingtheyhadhadahairappointmentinthe12monthstoAugust2023.Nailappointmentswerealsopopularamongthosesurveyed,witharoundone-fifthsayingtheyhadhadtheirnailsdoneinthelastyear.Botox,filler,andplasticsurgeryweretheleastcommonlyengagedinpersonalcare[...]

ReadmoreNote(s):Australia;August2023;1073respondentsSource(s):ShareofconsumerswhohadpersonalcaretreatmentsorproceduresinAustraliainthe12monthstoAugust2023,bytypeandgenderPersonalcaretreatment/procedureengagementAustralia2023,bytypeandgenderShareofrespondentsWomen10%Men20%0%30%40%50%60%70%80%46%Hairappointments22%32%Nailappointments10%9%10%9%24%24%22%EyelashextensionsWaxingLaserhairremoval22%22%Skintreatments/facials10%10%Eyebrowmicroblading/laminationTeethwhitening20%20%19%11%Faketanning9%10%Botox/Filler/Plasticsurgery43%Nopersonalcaretreatments/proceduresornoneoftheabove74%30Description:Asurveyconductedin2023revealedthattheleadingpersonalcaretreatmentorprocedureengagedinamongAustralianconsumerswashairappointments,witharound46percentoffemalerespondentsand22percentofmalerespondentsindicatingtheyhadhadahairappointmentinthe12monthstoAugust2023.Overall,womenhadmorepersonalcaretreatmentsorproceduresthanmenduringthesurveyperiod,withjustshyof75percentofmenindicatingtheyhadnotdone[...]

ReadmoreNote(s):Australia;August2023;1073respondentsSource(s):FrequencyofmakeupuseamongconsumersinAustraliaasofJanuary2023FrequencyofmakeupuseamongconsumersAustralia202340%35%38%30%25%25%20%15%10%5%22%13%0%EverydayAfewdaysaweekAboutonceaweekLessoftenthanonceaweek31Description:Accordingtoa2023surveyonmakeupandcosmeticsinAustralia,38percentofrespondentssaidthattheyusedmakeupafewdaysaweek.Adailyuseofmakeupwasindicatedby25percentoftherespondents.

ReadmoreNote(s):Australia;January2023;1,132respondents;respondentsweresurveyedonthecosmeticproduct(s)ormakeupthey’vepurchasedandusedinthelast12monthsSource(s):CanstarBlueMakeupproductsviewedasessentialamongconsumersinAustraliaasofJanuary2023MakeupproductsviewedasessentialamongconsumersAustralia202360%49%50%40%30%20%10%0%31%21%15%15%14%FoundationMascaraConcealerEyelinerBrowpencil/pomadeBlush/bronzer32/statistics/1413942/australia-essential-makeup-products-among-consumersAccordingtoa2023studyonmakeupandcosmetics,49percentoftherespondentsfromAustralianamedfoundationasoneoftheirmostessentialmakeupproducts.Mascarafollowedasamakeupessentialfor31percentoftherespondents.

ReadmoreNote(s):Australia;January2023;1,132respondents;respondentsweresurveyedonthecosmeticproduct(s)ormakeupthey’vepurchasedandusedinthelast12monthsSource(s):CanstarBlueFrequencyofpurchasingvegancosmeticsandtoiletriesbyvegetarians,vegans,andflexitariansinAustraliaandNewZealandin2022FrequencyofbuyingvegancosmeticsandtoiletriesbyvegansAustraliaandNZ202225%22.4%19.9%20%15%10%5%18.4%17.2%11.6%6%0%NeverRarelySometimesSometimes,andwishthiscouldbemoreoftenOftenEverytimeIpurchase33Description:Inasurveyconductedamongstvegans,vegetarians,andflexitariansinAustraliaandNewZealandin2022,overonefifthofrespondentsindicatedthattheypurchasevegancosmeticsandtoiletriesoften.Aroundsixpercentofrespondentssaidtheyneverpurchasedvegancosmeticsandtoiletries.ReadmoreNote(s):Australia,NewZealand;May20,2022toJune1,2022;993respondents;13yearsandolder;Respondentswerealleitherflexitarian,vegetarian,orveganSource(s):Attest;TheVeganSocietyCHAPTER

06Trend:sustainablebeautyDistributionofconsumerswhoconsidersustainabilityintheirpurchasedecisionmakinginAustraliain2022ShareofconsumerswhoconsidersustainabilityinpurchasedecisionsAustralia2022Shareofrespondents15%0%5%10%20%25%30%35%40%AlwaysconsidersustainabilityOftenconsidersustainabilitySometimesconsidersustainabilityRarelyconsidersustainabilityNeverconsidersustainability38%31%14%12%5%35Description:In2022,asurveyconductedamongAustralianconsumersrevealedthatover38percentofthosesurveyedalwaysconsideredsustainabilityintheirpurchasedecisions.Onlyfivepercentofrespondentsreportednevertakingsustainabilityintoconsiderationwhenshopping.ReadmoreNote(s):Australia;September28,2022toOctober4,2022;2000respondents;SurveyconductedusingIPSOS'DigitalPlatformSource(s):ConsumerPolicyResearchCentreShareofconsumerswhomadepurchasesduetogreenclaimsinAustraliain2022,bysectorShareofconsumerswhomadepurchasesduetogreenclaimsAustralia2022,bysectorShareofrespondents15%

20%0%5%10%25%30%35%40%45%50%HouseholdcleaningproductsGroceries47%42%BeautyandpersonalcareHouseholdappliancesTakeaway30%28%27%Energyretailers25%25%ClothingandfashionOtherutilities20%Electronics17%Cars13%13%TravelandtourismBanking,insurance,andpaymentsystemsSuperannuation10%10%36Description:AsurveyconductedamongAustralianconsumersin2022foundthatthehouseholdcleaningproductssectorwastheleadingsectorfromwhichconsumersmadepurchasesduetogreenclaims,withover47percentofrespondentsindicatingthis.Thegrocerysectorandthebeautyandpersonalcareproductsectorwerethenextmostprevalentcategoriesfromwhichconsumersmadepurchasesinfluencedbygreenclaims.

ReadmoreNote(s):Australia;September28,2022toOctober4,2022;2000respondents;SurveyconductedusingIPSOS'DigitalPlatformSource(s):ConsumerPolicyResearchCentreShareofconsumerswhoconsiderhavingsustainableproductsavailableasveryimportantinAustraliain2022,bysectorConsumersentimentonimportanceofsustainableproductavailabilityAustralia2022Shareofrespondents0%5%10%15%20%25%30%29%35%40%HouseholdcleaningproductsEner