澳大利亚葡萄酒行业市场前景及投资研究报告-培训课件外文版2024.5红酒

INDUSTRIES

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MARKETSWineindustryinAustraliaCHAPTER

01GlobaloverviewWineproductionworldwidefrom1990to2022(inmillionhectoliters)Globalwineproduction1990-202235029429030025020015010050283280275268269269264262261258258258248019902000201020112012201320142015201620172018201920202021*2022**3Description:Thisstatisticshowsthetrendinglobalwineproductionfrom1990to2022.In2022,globalwineproductionamountedtoabout258millionhectoliters.ReadmoreNote(s):Worldwide;1990to2022;*provisional**preliminaryReadmoreSource(s):OIVWineproductionworldwidein2022,bycountry(inmillionhectoliters)Leadingcountriesinwineproductionworldwide2022Wineproductioninmillionhectoliters0510152025303540455049.855ItalyFrance45.6Spain35.7UnitedStatesAustraliaChile22.412.712.4ArgentinaSouthAfricaGermanyPortugal11.510.28.96.84Description:Italy,France,andSpainwerethetopthreeproducersofwineworldwideasof2022.Thatyear,Franceproducedabout45.6millionhectolitersofwine.ReadmoreNote(s):Worldwide;2022;Dataispreliminary.Source(s):OIVLeadingcountriesinwineexportworldwidein2022,basedonvolume(inmillionhectoliters)Globalleadingcountriesinwineexport2022,basedonvolumeExportvolumeinmillionhectoliters1005152025ItalySpain21.921.2France14Chile8.3AustraliaSouthAfricaGermanyPortugal6.44.43.53.3NewZealandUnitedStatesArgentinaCanada32.82.72.15Description:ItalyedgedaheadofSpaintobecometheworld`stopexporterofwinein2022.Thecountryshipped21.9millionhectolitersofthebeverageinthatyear,comparedtoItaly's21.2millionandFrance`s14million.2022sawadipinwineproductionworldwidecomparedto2021.Overall,258millionhectolitersofwinewereproducedcomparedto261millionin2021.ReadmoreNote(s):Worldwide;2022Source(s):OIVWorldwideleadingcountriesinwineexportin2022,basedonvalue(inbillioneuros)Globalleadingcountriesinwineexport2022,basedonvalueExportvalueinbillioneuros60248101214FranceItaly12.287.83Spain2.98Chile1.82UnitedStatesAustraliaNewZealandGermanyPortugalArgentinaSouthAfricaCanada1.391.381.351.040.940.750.660.086Description:Thisstatisticshowstheworldwideleadingcountriesinwineexportsin2022,basedonexportvalue.Accordingtothereport,Frenchwineexportswerevaluedatapproximately12.28billioneurosthatyear.

ReadmoreNote(s):Worldwide;2022Source(s):OIVBreakdownoftheleadingvineyardsworldwidein2021,bycountryRankingoftheleadingvineyardsworldwide2021,bycountryNumberofvineyards024681012ChileSouthAfricaFrance111010PortugalArgentinaSpain987777NewZealandAustraliaLebanonUnitedStatesItaly54Russia3Uruguay27Description:Chilewasthecountrywiththehighestnumberofvineyardsincludedintheworld'sbest100listedonin2021,withatotalof11.SouthAfricaandFrancefollowedinsecondplace,eachwith10vineyardsshortlistedintherankingthatyear.ReadmoreNote(s):Worldwide;2021;basedon100vineyardslistedonSource(s):World'sBestVineyardsCHAPTER

02WineexportsValueofwineexportsfromAustraliaasatMarch2023,bypricepoint(inmillionAustraliandollars)WineexportvalueAustralia2023,bypricepointExportvalueinmillionAustraliandollars200

30001004005006002.49andunder2.50-4.995.00-7.497.50-9.9910-14.9945750719911414415-19.995020-29.999130-49.997150-99.99183100-199.99200andover45389Description:IntheyearendedMarch2023,around507millionAustraliandollarsworthofwinewithapricepointbetween2.50and4.99AustraliandollarsperliterwasexportedfromAustralia.ThetotalvalueofAustralianwineexportshaddecreasedcomparedtothepreviousyear.ReadmoreNote(s):Australia;yearendedMarch2023Source(s):WineAustraliaLeadingdestinationsforwineexportsfromAustraliain2022(inmillionAustraliandollars)LeadingdestinationsforwineexportsAustralia20222,5002,0001,5001,0002,1004364215000174170169UnitedStatesUnitedKingdomCanadaHongKongSingaporeTotal10Description:In2022,atotalof436millionAustraliandollarsworthofwinewereexportedfromAustraliatotheUnitedStates.Thetotalexportvalueforwinewasapproximately2.1billionAustraliandollarsinthatyear.ReadmoreNote(s):Australia;2022;asatDecemberSource(s):AustralianBureauofStatistics;GillespieEconomics;WineAustralia;WinetitlesWineexportvaluetoleadingdestinationsforAustralianwineinfinancialyear2022(inmillionAustraliandollars)LeadingdestinationsforAustralianwineexportsFY2022,byvalueExportvalueinmillionAustraliandollarsUnitedStatesUnitedKingdomCanada436.14421.48174.01170.06169.45HongKongSingaporeNewZealandMalaysia107.6657.5250.5346.05JapanGermanyThailand43.8741.6641.53SouthKoreaDenmarkNetherlandsChina(mainland)Sweden30.8824.5822.911Description:Infinancialyear2022,theUnitedStateswastheleadingexportmarketforAustralianwinebyexportvalue,withanexportvalueofaround436millionAustraliandollars.Inrecentyears,thevalueofwineexportedfromAustraliatoChina,previouslyaleadingexportmarketforAustralianwine,hasplummetedastiesbetweenthetwotradingpartnersdeteriorated,withChinaplacinghightariffsonwineproductsfromAustralia.ReadmoreNote(s):Australia;FY2022Source(s):WineAustralia;WinetitlesWineexportvolumetoleadingdestinationsforAustralianwineinfinancialyear2022(inmillionliters)LeadingdestinationsforAustralianwineexportsFY2022,byvolumeExportvolumeinmillionlitersUnitedKingdomUnitedStates227.45138.84CanadaNewZealandGermany53.4432.0832.07Denmark20.02Japan13.89.98NetherlandsFrance9.59.3BelgiumSingaporeHongKongChina(mainland)Sweden8.367.526.015.374.86SouthKorea12Description:Infinancialyear2022,theleadingexportdestinationforAustralianwineintermsofvolumewastheUnitedKingdom,withanexportvolumeofaround227millionlitersofwine.TheUnitedStatesandCanadawerealsoprimarymarketsforAustralia'swineexports.ThevolumeofwineexportedfromAustraliatoChina,previouslyaleadingexportmarketforAustralianwine,hasplummetedinrecentyearsastiesbetweenthetwotradingpartnersdeterioratedin2020.

ReadmoreNote(s):Australia;FY2022Source(s):WineAustralia;WinetitlesDistributionofwineexportsfromAustraliainfinancialyear2022,bystateDistributionofwineexportsfromAustraliaFY2022,bystateOther*5%WesternAustralia2%Victoria9%NewSouthWales21%SouthAustralia63%13Description:Infinancialyear2022,SouthAustraliaheldthehighestshareofAustralia'swineexportvalue,withashareofaround63percent.SouthAustraliaistheleadingwine-producingstateinAustralia,followedbyNewSouthWales,andVictoria.ReadmoreNote(s):Australia;FY2022;*OtherreferstothevalueofexportsfromtheAustralianCapitalTerritory,theNorthernTerritory,andre-exports.

Australia'sfinancialyearrunsfromJulytoJuneofthestatedyear.Forexample,financialyear2022starts[...]

ReadmoreSource(s):GlobalVictoriaCHAPTER

03WineproductionAmountofgrapescrushedforwineproductioninAustraliain2023,bystate(inmetrictons)AmountofgrapescrushedforwineproductionAustralia2023,bystate700,000600,000500,000400,000300,000200,000100,0000661,984321,991157,747Victoria41,45010,689489SouthAustraliaNewSouthWalesWesternAustraliaTasmaniaQueensland15Description:In2023,around661thousandmetrictonsofgrapeswerecrushedforwineproductioninSouthAustralia.Bycomparison,approximatelytenthousandmetrictonswerecrushedinTasmaniainthesameyear.

ReadmoreNote(s):Australia;2023Source(s):WineAustraliaAmountofgrapescrushedforwineproductioninAustraliain2023,byvariety(inmetrictons)AmountofgrapescrushedAustralia2023,byvarietyVolumeofgrapescrushedinmetrictons150,000

200,000050,000100,000250,000300,000350,000400,000ShirazChardonnayCabernetSauvignonSauvignonBlancMerlot346,156253,887151,21685,96166,85655,88549,119PinotGris/GrigioSemillonMuscatGordoBlancoPinotNoir41,65939,63139,292ColombardOtherredRieslingPetitVerdot33,34220,51716,12216Description:Anestimated346,156metrictonsofShirazgrapeswerecrushedforwineproductioninAustraliain2023.ThewinegrapevarietiesChardonnay,CabernetSauvignon,SauvignonBlanc,andMerlotwerealsointhetopfivetypescrushedfortheproductionofwinethatyear.Around1.3millionmetrictonsofgrapeswerecrushedacrossthecountryin2023,thelowestwinegrapecrushvolumerecordedinAustraliainthelastdecade.

ReadmoreNote(s):Australia;2023Source(s):WineAustraliaAveragepurchasepriceofleadinggrapevarietiescrushedforwineproductioninAustraliafrom2015to2023(inAustraliandollarspermetricton)AveragepurchasepriceofleadingwinegrapevarietiesAustralia2015-2023ShirazChardonnayCabernetSauvignonSauvignonBlancMerlotPinotGrigio1,05095085075065055045035025020152016201720182019202020212022202317Description:From2020to2022,theaveragepurchasepricepertonfortheleadingthreeredwinegrapevarietals,Shiraz,CabernetSauvignon,andMerlot,hadbeenonthedecline,withtheaveragepricepertonforMerlotfallingtoaround406Australiandollars.In2023,theShirazandCabernetSauvignonvarietalswitnessedaslightrecoveryinaveragepurchasepricesperton;nonetheless,averagepricesremainedrelativelylowcomparedtothepeakswitnessedin2020.Ontheotherhand,theaverage[...]

ReadmoreNote(s):Australia;2015to2023Source(s):KPMGInternational;WineAustraliaAveragepurchasepriceofgrapescrushedforwineproductioninAustraliain2023,byvariety(inAustraliandollarspermetricton)AveragepurchasepriceofwinegrapescrushedAustralia2023,byvarietyPriceinAustraliandollarspermetricton02004006008001,0001,2001,4001,600PinotNoirGrenache1,3861,370Riesling1,178Mataro/MourvèdreMalbec976951Prosecco889SauvignonBlancShirazCabernetSauvignonPinotGris/GrigioChardonnaySemillon744738704688520485Gewürztraminer41118Description:In2023,PinotNoirhadthehighestaveragepurchasepriceofwinegrapescrushedforwineproductioninAustralia,withanaveragepurchasepriceofaround1,386Australiandollarspermetricton.Incomparison,PetitVerdothadanaveragepurchasepriceofapproximately260Australiandollarspermetricton.ReadmoreNote(s):Australia;2023Source(s):WineAustraliaAnnualchangeinaveragepurchasepriceofgrapescrushedforwineproductioninAustraliain2023,byvarietyChangeinaveragepurchasepriceofwinegrapescrushedAustralia2023,byvarietyAnnualpricechange-20%PinotNoir-15%-10%-5%0%5%10%15%20%15%GrenacheRiesling4%1%Mataro/MourvèdreMalbec-3%-1%Prosecco-7%SauvignonBlancShiraz-2%3%3%CabernetSauvignonPinotGris/GrigioChardonnaySemillon0%1%0%Gewürztraminer4%19Description:In2023,theaveragepurchasepriceofwinegrapescrushedforPetitVerdotwitnessedthelargestchange,decreasingby27percentcomparedtothepreviousyear.Incomparison,theaveragepurchasepriceofPinotNoirgrewby15percentcomparedto2022.ReadmoreNote(s):Australia;2023Source(s):WineAustraliaTotalwineproductioninAustraliafromfinancialyear2013to2022(inmillionliters)TotalwineproductionAustraliaFY2013-20221,6001,4821,3741,4001,2191,2991,3071,2741,1911,1971,1861,2001,00080060040020001,107201320142015201620172018201920202021202220Description:Infinancialyear2022,around1.3billionlitersofwinewereproducedinAustralia.ThismarkedadeclineinwineproductionacrossAustraliacomparedtothepreviousfinancialyear,inwhichover1.4billionlitersofwinewereproduced.

ReadmoreNote(s):Australia;FY2013toFY2022Source(s):WineAustraliaTotalwineproductionvolumeinAustraliainfinancialyear2022,bytype(inbillionliters)WineproductionvolumeAustraliaFY2022,bytype1.41.21.00.81.310.710.590.60.40.20.0RedwineWhitewineTotal21Description:Infinancialyear2022,atotalof1.31billionlitersofwinewasproducedinAustralia,ofwhichover700millionliterswereredvarieties.Thatyear,redwinevarietiesalsoaccountedforthelargestshareofAustralia`stotalwineexportvolume.

ReadmoreNote(s):Australia;2022;AsatDecemberSource(s):AustralianBureauofStatistics;GillespieEconomics;WineAustralia;WinetitlesCHAPTER

04WinebusinessesTotalnumberofwinebusinessesinAustraliafromfinancialyear2018to2022,bytypeWinebusinessesAustraliaFY2018-2022,bytypeWineriesGrapegrowers6,2517,0006,2516,2516,0006,0006,0005,0004,0003,0002,4682,4682,3612,1562,1562,0001,00002018201920202021202223Description:Inthe2022financialyear,around6,000grapegrowingbusinesseswereinoperationinAustralia.Inthesameyear,therewereover2,156wineriesoperatingacrossthecountry.

ReadmoreNote(s):Australia;FY2018toFY2022Source(s):AustralianBureauofStatistics;Varioussources(AgEconPlusConsulting,DepartmentofAgriculture,WaterandEnvironment,IRIMarketEdgeLiquor,IWSR);WineAustraliaTotalnumberofwineproducersinAustraliain2022,bystateorterritoryNumberofwineproducersAustralia2022,bystate800695700600500400300200100063042430495650SouthAustraliaVictoriaNewSouthWales/ACT

WesternAustraliaTasmaniaQueenslandNorthernTerritory24Description:In2022,thestatewiththemostwineproducersinAustraliawasSouthAustralia,withatotalof695wineproducers.Victoriacameinsecondplace,witharound630wineproducersacrossthestate.ReadmoreNote(s):Australia;2022Source(s):WinetitlesBreakdownofthemostvaluablealcoholbrandsinAustraliain2023,bybrandvalue(inmillionAustraliandollars)MostvaluablealcoholbrandsAustralia2023,bybrandvalue7006596246005004003002001000461313257Penfolds(TreasuryWineEstates)Fosters(Asahi)Beringer(TreasuryWineEstates)Jacob'sCreek(OrlandoWines)YellowTail(CasellaFamilyBrands)25Description:In2023,themostvaluableAustralianalcoholbrandwasPenfolds,awinebrandoperatingunderTreasuryWinesEstates,withabrandvalueofaround659millionAustraliandollars.LagerbrandFosterscameinsecond,withabrandvalueofover620millionAustraliandollars.ReadmoreNote(s):Australia;2023Source(s):BrandFinanceNetsalesrevenueofTreasuryWineEstatesfromfinancialyear2014to2023(inbillionAustraliandollars)TreasuryWineEstatesnetsalesrevenueFY2014-20233.02.832.652.572.482.432.422.42.52.01.51.00.50.02.231.851.71201420152016201720182019202020212022202326Description:Inthefinancialyear2023,TreasuryWineEstatesrecognizedanetsalesrevenueof2.42billionAustraliandollars.Thisrepresentedaslightdecreasefromthepreviousfinancialyear.HeadquarteredinMelbourne,Australia,TreasuryWineEstatesisanAustralianwineproduceranddistributorrecognizedasoneoftheworld'slargestwinecompanies.ReadmoreNote(s):Australia;FY2014toFY2023Source(s):TreasuryWineEstatesNetsalesrevenueofTreasuryWineEstatesdivisionsinfinancialyear2023(inmillionAustraliandollars)TreasuryWineEstatesnetsalesrevenueFY2023,bydivision900820.9819.7782.48007006005004003002001000TreasuryAmericasPenfoldsTreasuryPremiumBrands27Description:Infinancialyear2023,theTreasuryWineEstatesdivision,TreasuryAmericas,hadthehighestnetsalesrevenueacrossthecompany'sdivisions,recordinganetsalesrevenueofalmost821millionAustraliandollarsthatyear.HeadquarteredinMelbourne,TreasuryWineEstatesisanAustralianwineproduceranddistributorrecognizedasoneoftheworld'slargestwinecompanies.ReadmoreNote(s):Australia;FY2023Source(s):TreasuryWineEstatesNetsalesrevenueofTreasuryWineEstatesdivisionsinfinancialyear2023,byregion(inmillionAustraliandollars)TreasuryWineEstatesnetsalesrevenueofdivisionsFY2023,byregionTreasuryAmericasTreasuryPremiumBrandsPenfolds1,000900800700600500400300200100051.527.4235.9820.865467.4367.2ANZ314.873EMEAAsiaAmericas28Description:Infinancialyear2023,theAmericasregionaccountedforthehighestnetsalesrevenuebyregionofTreasuryWineEstates,withnetsalesofover899millionAustraliandollars,themajorityofwhichwasgeneratedbytheTreasuryAmericasdivision.HeadquarteredinMelbourne,TreasuryWineEstatesisanAustralianwineproduceranddistributorrecognizedasoneoftheworld'slargestwinecompanies.ReadmoreNote(s):Australia;FY2023Source(s):TreasuryWineEstatesLeadingonlinestoresinthewine&liquorsegmentinAustraliain2022,bye-commercenetsales(inmillionU.S.dollars)Top5wine&liquoronlinestoresinAustralia2022E-commercerevenueinmillionU.S.dollars0100200300400500600700.au.au641.8213.4.au.au.au86.359.459.129/statistics/1344103/top-online-stores-wine-liquor-australia-ecommercedbIn2022,.auwastheonlineshopwiththehigheste-commercenetsalesinthewine&liquore-commercemarketinAustralia,withestimatedonlinesalesreaching642millionU.S.dollars,followedby.auwith213milliondollars.ReadmoreNote(s):2022Source(s):ecommerceDB.com;CHAPTER

05SouthAustralianwineAmountofgrapescrushedforwineproductioninSouthAustraliafrom2014to2023(inmetrictons)AmountofgrapescrushedforwineproductionSouthAustralia20231,000,000942,254900,000800,000700,000600,000500,000400,000300,000200,000100,0000863,789817,981806,059768,936748,484716,592706,017661,984651,195201420152016201720182019202020212022202331Description:In2023,over661thousandmetrictonsofgrapeswerecrushedforwineproductioninSouthAustralia,markingasubstantialdecreasefromthepreviousyear.Nonetheless,SouthAustraliaremainsAustralia'sleadingwine-producingstate,withsomeofitsmostfamouswineregionsincludingRiverland,theBarossaValley,andtheClareValley.ReadmoreNote(s):Australia;2014to2023Source(s):VinehealthAustralia;WineAustraliaAmountofgrapescrushedforwineproductioninSouthAustraliafrom2014to2023,byvariety(inmetrictons)AmountofgrapescrushedforwineproductionSouthAustralia2023,byvarietyVolumeofgrapescrushedinmetrictons100,000

150,000050,000200,000250,000ShirazChardonnayCabernetSauvignonMerlotSauvignonBlancMuscatGordoBlancoColombard212,049119,73694,91334,93133,05123,03222,466PinotGris/GrigioRiesling15,28914,64814,49312,43210,64310,409PinotNoirPetitVerdotGrenacheSemillon32Description:In2023,anestimated212,049metrictonsofShirazgrapeswerecrushedforwineproductioninSouthAustralia.Intotal,around661thousandmetrictonsofgrapeswerecrushedforwineproductioninSouthAustraliathatyear.SouthAustraliaisAustralia'sleadingwine-producingstate,withsomeofitsmostfamouswineregionsincludingRiverland,theBarossaValley,andtheClareValley.ReadmoreNote(s):Australia;2014to2023Source(s):VinehealthAustralia;WineAustraliaShareofwinegrapecrushvolumeinSouthAustraliain2023,byregionShareofwinegrapecrushvolumeSouthAustralia2023,byregionWrattonbully2%AdelaideHills3%Coonawarra3%EdenValley1%LimestoneCoastzone(other)2%CurrencyCreek1%SA(other)1%ClareValley3%McLarenVale4%LanghorneCreek4%Padthaway4%Riverland62%BarossaValley10%33Description:In2023,theregionwiththehighestshareofSouthAustralia'swinegrapecrushintermsofamountwasRiverland,holdingashareofjustover60percentofthestate'swinegrapecrushvolume.TheBarossaValleywasthenextmostprominentregioninSouthAustraliaintermsofthevolumeofwinegrapescrushedforwineproduction.ReadmoreNote(s):Australia;2023Source(s):VinehealthAustralia;WineAustraliaShareofwinegrapecrushvalueinSouthAustraliain2023,byregionShareofwinegrapecrushvalueSouthAustralia2023,byregionEdenValley3%Wrattonbully3%CurrencyCreek1%LimestoneCoastzone(other)3%LanghorneCreek4%Coonawarra5%Padthaway5%Riverland26%AdelaideHills8%ClareValley8%BarossaValley25%McLarenVale9%34Description:In2023,theregionwiththehighestshareofSouthAustralia'swinegrapecrushintermsofvaluewasRiverland,holdingashareofjustover25percentofthestate'swinegrapecrushvalue.TheBarossaValleyandtheMcLarenValewereotherleadingregionsinSouthAustraliaintermsofthevalueofwinegrapescrushedforwineproduction.ReadmoreNote(s):Australia;2023Source(s):VinehealthAustralia;WineAustraliaShareofredwinegrapescrushedinSouthAustraliain2023,byvarietyShareofredwinegrapescrushedSouthAustralia2023,byvarietyMataro/Mourvedre2%Grenache3%Malbec1%Otherreds*4%PetitVerdot3%PinotNoir4%Merlot9%Shiraz51%CabernetSauvignon23%35Description:In2023,thewinevarietyaccountingforthehighestshareofSouthAustralia'sredwinegrapecrushwasShiraz,holdingashareofjustover50percentofthestate'sredwinegrapecrush.CabernetSauvignonandMerlotwereotherleadingredwinegrapevarieties.SouthAustraliaisAustralia'sleadingwine-producingstate,withsomeofitsmostfamouswineregionsincludingRiverland,theBarossaValley,andtheClareValley.ReadmoreNote(s):Australia;2023;*OtherredsincludesBarbera,CabernetFranc,Graciano,Lagrein,Montepulciano,MuscatàPetitsGrainsRouges,Nebbiolo,Nerod'Avola,Otherred,PinotMeunier,RubyCabernet,Tempranillo,andTourigaNacional.

ReadmoreSource(s):VinehealthAustralia;WineAustraliaShareofwhitewinegrapescrushedinSouthAustraliain2023,byvarietyShareofwhitewinegrapescrushedSouthAustralia2023,byvarietyMuscatàPetitsGrainsBlancsOtherwhitewines*3%Viognier1%Gewürztraminer1%1%Semillon4%Riesling6%PinotGris/Grigio6%Chardonnay47%Colombard9%MuscatGordoBlanco9%SauvignonBlanc13%36Description:In2023,thewinevarietyaccountingforthehighestshareofSouthAustralia'swhitewinegrapecrushwasChardonnay,holdingashareofjustover45percentofthestate'swhitewinegrapecrush.SauvignonBlanc,MuscatGordoBlanco,andColombardwereotherleadingwhitewinegrapevarieties.SouthAustr