2024商业广场520情人节（恋爱脑拯救行动主题）特别企划活动-49P

5.20特别企划活动ONLYYOU5.202024恋爱脑LOVEBRAIN恭喜你发现了这里这里是「恋爱脑」研究所正在执行恋爱脑拯救任务恋爱脑恋爱脑恋爱脑恋爱脑拯救行动拯救行动拯救行动拯救行动每一个活动的背后，都是我们最真实的需求。就「5·20」而言，cp活动成堆，但一切好像都显得那么格式化，我们需要一点新的玩儿法，来重新组成这一天。

仿佛所有话题一碰上「爱情」，就会产生无限的共鸣与延展，每个人都能插针掏自己的故事，尤其是「恋爱脑」们。LOVETO恋爱脑语录BRAINQUOTE与你有关，皆是浪漫我爱你把最好的都给你命里缺你LOVEBRAINRESCUE

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OPERATION01020304活动概况Activityaddendum活动亮点Highlightsofactivities活动内容Activitycontent宣传策略Publicitystrategy活动概况ActivityaddendumLOVEBRAINRESCUE

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OPERATION活动主题：恋爱脑拯救行动

2024年520情人节特别企划活动备选主题：心动的信号活动时间：2024.05.18-20活动地点：XXXX活动内容：以拯救「恋爱脑」为主线，通过新颖形式增添520情人节活动关注度、话题度、参与度活动概况通过520情人节活动吸引周边市民前来参与，为项目制造人气，加深消费者对项目的记忆，为后续蓄客引流通过活动体现品牌人文关怀，传递品牌温度吸引符合定位的目标消费者关注通过活动辐射周边的消费者，增加项目曝光度，提升项目知名度制造人气树立品牌形象增加知名度活动目的LOVEBRAINRESCUE

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OPERATION全网都在呼吁「️拒绝恋爱脑」，但恋爱脑真的有罪吗？清醒的恋爱就一定会幸福吗？抛开立场，我们想借本次活动与正在恋爱或单身的伙伴，来一起聊聊这些话题。如果一群「恋爱军师」，拉着一群「恋爱脑」聚集在一起，会发生什么？5月20日来到XXXX，大家一起探探究竟~LOVEBRAINRESCUE

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OPERATION宣传策略Publicitystrategy在小红书、短视频等平台发布：“我的恋爱脑晚期诊断书、从医20年，专治恋爱脑”等话题讨论。客户可通过发布图片/视频的形式参与话题，优选个平台点赞量前五名送出520恋爱脑礼包预热话题发布LOVEBRAINRESCUE

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OPERATION在小红书、短视频、公众号等平台发布故事征集。客户可自行投递恋爱故事至官方邮箱，被选中征集的前五名送出520恋爱军师礼包故事征集发布LOVEBRAINRESCUE

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OPERATION倒计时海报倒计时海报定制，附带话题型，投放于微博、小红书、抖音、微信朋友圈等平台，在活动前期预热发酵LOVEBRAINRESCUE

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OPERATION“封住的是玫瑰,封不住的是我对你的喜欢”，浪漫的玫瑰花车，城市人流量大处提前3天进行巡游，只要扫码关注公众号即可领取冰封玫瑰罐罐以份，定制情话杯套，凭杯套活动当天至xxx可免费领取520礼物一份冰封玫瑰派送活动亮点HighlightsofactivitiesLOVEBRAINRESCUE

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OPERATION主视觉建议建议采用缤纷马卡龙色系，符合夏季同时输出后吸引注意力，520+恋爱脑信息相融，反向宣传520情人节活动LOVEBRAINRESCUE

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OPERATION鲜花签到“携花入场，与花为伴”每支花上都系着一张卡片，上面写着属于你的情话的话。来宾可以挑选一支花并留下祝福LOVEBRAINRESCUE

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OPERATION鲜花签到互动型签到，摇一摇铃铛有惊喜哦玫瑰会一直盛开，献给最美的你LOVEBRAINRESCUE

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OPERATION细节氛围活动场地通过仿真玫瑰、鲜花等营造520情人节活动氛围，打造小型打卡地LOVEBRAINRESCUE

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OPERATION脱单便利店将自己的姓名、生日、居住地、自身特点、择偶要求、联系方式等个人信息写在便签上，塞到脱单瓶里/便签贴墙，瓶身上只留下寥寥数字描述生日、身高和理想型，随后从“脱单墙”上的格子里将脱单瓶放进去，等待有缘人开启。还可以从中挑选一个异性的脱单瓶，主动寻找爱情。LOVEBRAINRESCUE

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OPERATION扫扫表白墙

电子大屏表白墙，扫描二维码即可参与表白互动「恋爱脑们」承包大屏表达爱意不是梦，同时起到活动宣传效果LOVEBRAINRESCUE

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OPERATION爱的100种感受在爱里，人人都有无穷宇宙，各位爱情军师们皆可参与投选互动LOVEBRAINRESCUE

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OPERATION爱心贩卖参与者通过摆出爱心形状，装置识别给出打分，分值达到即可获得贩卖机里的礼品。LOVEBRAINRESCUE

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OPERATION塔罗牌占卜邀请塔罗师为来宾现场占卜，建议以理性分析疏导为主，仅供娱乐，拒绝迷信LOVEBRAINRESCUE

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OPERATION爱情回收站把已成回忆的过去变成有意义的未来，回收一切可循环物品，LOVEBRAINRESCUE

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OPERATION恋爱脑急救室确诊为恋爱脑，治病要趁早，这里会附送恋爱脑方子及一杯特调恋爱脑饮品一杯LOVEBRAINRESCUE

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OPERATION精美冷餐定制情人节主题冷餐，火红的玫瑰配合红色系的餐饮，温馨且呼应节日氛围LOVEBRAINRESCUE

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OPERATION指尖艺术DIY纸艺非遗活动，用纸艺来表达爱，精致且独特LOVEBRAINRESCUE

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OPERATION永生花花盒DIY把艺术感带回家的家居花礼一本书，一座城，一花园，一生情。书香花影，爱的魔法书。LOVEBRAINRESCUE

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OPERATION搞怪爱意蒲扇随意点，⻛和爱都会来。开启浪漫且拥有想象力的一天。LOVEBRAINRESCUE

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OPERATION爱意银饰DIY从烧制、錾刻、激光雕刻、打磨、抛光,每一步操作都有金工老师辅助指导新手小白也完全没问题，对于这个520，没有什么比亲手制作一枚对戒更有意义。LOVEBRAINRESCUE

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OPERATION情歌演唱会520告白节演唱会，经典情歌+大屏歌词，增强互动性，打造最酷Live情人节现场，怎能忍住不一起唱LOVEBRAINRESCUE

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OPERATION微醺电影趴打造520浪漫夜，来一场微醺日落电影吧天幕帐篷/串灯星空/夏日微醺/心动crushLOVEBRAINRESCUE

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OPERATION微醺自调区一个雪克杯，一杯冰，一泵酒，一杯饮料…疯狂shake！！把上班的苦都shake出去！把爱情的苦都摇出去！不会调酒的也不要怕，准备了十几款酒的配方，用这场微醺感受520吧执行保障Enforcementprotection活动管理|eventmanagement服务团队组成项目总控1人供应商管理3人VIP接待管理4人场地沟通3人搭建管理和沟通3人流程管理2人后勤管理3人流程沟通管理嘉宾沟通兼职管理VIP交通管理VIP入场安排VIP管家式服务嘉宾接待与沟通场地各区域位置确认现场布置监督管理活动所需场地协调现场突发状况管理音响控制灯光控制视频控制签到接待管理现场仪式现场管理拍摄管理物品清单运输监管现场分配管理会后物品清理收纳LOVEBRAINRESCUE

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OPERATION活动管理|eventmanagement◼场地搭建提前进场，以便留出充足的彩排时间；现场搭建材料按场地安全措施需要选择防火涂质，并使背景板与墙面保证一定的安全距离；现场座位的摆放将注意留出足够的安全通道；现场布置达到或超出原图纸效果；经客户验收，如有变更及时更改；空场拍摄留做备案；再次提醒所有人员到场彩排；与场地方再次强调各环节配合工作；整理物资入库（储藏室）；重审各岗位职责LOVEBRAINRESCUE

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OPERATION活动管理|eventmanagement安排摄影摄像人员进行拍摄剪辑，用以宣传素材。总结报告：活动结束后15个工作日内输出含照片或视频的复盘总结报告。LOVEBRAINRESCUE

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OPERATION活动管理|eventmanagement◼ 活动彩排内部人员先熟悉流程，以便提高与客户预约时间内高效完成彩排，主要调试现场的音、视频及灯光配合的效果；专人带领主持人及发言领导熟悉场地及演讲配合设施，如确认演讲内容、选择麦克风类形等；正式彩排，严格按彩排流程至各岗位配合天衣无缝。随时与客户提出的各环节问题进行沟通。彩排结束后，如有细节修改，则各岗位同时强调,并再次彩排；对活动发布环节做重点彩排，保证活动正式发布环节的一次性成功，以达到预期的轰动效果。最后提醒各岗位人员活动正式开始前的上岗时间，要求主要人员留下紧急联系方式与紧急联系人姓名LOVEBRAINRESCUE

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OPERATION活动管理|eventmanagement天气问题：提前侦测好活动当天的天气状况，根据天气状况制定活动日期，如遇突然降雨及时组织所有人员进入避雨区域，启动下雨应急措施。消防问题：活动开始前对所有工作人员集中进行消防培训，活动当天在会场内放置消防器材，并在容易产生消防隐患的地方，安排专人实时监控。交通问题：协调交警部门实时的对现场周边道路的交通状况进行疏导指挥，同时安排工作人员配合交警对车辆的停放做好指引工作。电力问题：提前准备好应急发电机等设备。秩序问题：协调公安交警等部门，对活动现场可能出现的秩序、交通、治安等问题做好保障工作。LOVEBRAINRESCUE

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