美国可穿戴设备行业市场前景及投资研究报告-培训课件外文版2024.6小米手环苹果

DIGITAL

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TRENDSWearablesintheU.S.CHAPTER

01OverviewRevenueofthedigitalfitness&well-beingdevicemarketworldwidefrom2019to2028,bysegment(inbillionU.S.dollars)Digitalfitness&well-beingdevicemarketrevenueworldwide2019-2028,bysegmentSmartwatchesSmartbandsSmartScales51.5870605040302010062.4658.7455.1647.9444.1540.1938.0335.8432.632.0429.3826.0823.7422.7819.5216.47202214.6111.782.518.614.184.484.724.973.893.213.213.552.32019202020212023202420252026202720284Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Thisreflectstheoveralltrendthroughouttheentireforecastperiodfrom2019to2028.Itisestimatedthattheindicatoriscontinuouslyrisinginallsegments.Inthisregard,theSmartwatchessegmentachievesthehighestvalueof62.46billionU.S.dollarsin2028.ReadmoreNote(s):Worldwide;2019to2028Source(s):DigitalMarketInsightsWearablesunitshipmentsworldwidefrom2014to2028(inmillions)Totalwearabledeviceunitshipmentsworldwide2014-2028700645.7632.3614.1590.76005004003002001000559.7533.6506.6492.1444.7346.4172.22018115.42017102.4201681.928.82014201520192020202120222023*202420252026202720285Description:In2024,globalshipmentsofhearables,watches,wrist-bands,andotherwearableswereforecasttoreacharound560millionunits.Thisisa10.5prcentpercentyear-over-yeardecreasecomparedtothepreviousyear.

ReadmoreNote(s):Worldwide;2014to2028;*2023figurewascalculatedbySource(s):IDC;basedonthe2023-2024growthrate(10.5%)providedbythesource

ReadmoreGlobalwearabledeviceshipmentsfrom2021to2027,byproductcategory(inmillions)Wearabledeviceshipmentsworldwide2021-2027,byproductcategoryEarwearSmartwatchWristbandClothingGlassesModular1,840.91Others2,5002,0001,5001,0005002,112.621,988.541,764.161,125.49565.17538.63552.06513.94438.05385.37199.4629.35396.43206.3628.74357.56178.3330.66371.65190.430.02339.62135.83341.55165.2333.78322.74151.8739.0255.22.781.963.410.95.717.047.11.147.914.278.418.4702021202220232024*2025*2026*2027*6Description:Thehighestshipmentvolumeinthewearabledevicessegmentwasseenamongglasses,witharoundonemillionunitsshippedin2023.Clothingfollowed,withshipmentsforecasttoreachover565millionunitsby2027.

ReadmoreNote(s):Worldwide;2021to2023;*ForecastReadmoreSource(s):IDCNumberofconnectedwearabledevicesworldwidefrom2019to2022(inmillions)Connectedwearabledevicesworldwide2019-20221,2001,0008001,110929835722600400200020192020202120227Description:Between2019and2022,thenumberofconnectedwearabledevicesworlwideincreasedsubstantially.In2022,thisnumberreachedaround1.1billion,upfrom929millionrecordedoneyearbefore.

ReadmoreNote(s):Worldwide;2019to2022Source(s):ResearchandMarketsRevenueinthedigitalfitness&well-beingsegmentofthedigitalhealthmarketUnitedStatesfrom2018to2028(inbillionU.S.dollars)Revenueinthedigitalfitness&well-beingmarketUnitedStates2018-2028302520151050201820192020202120222023202420252026202720288Description:Theindicator'Revenuebymarket'inthe'DigitalFitness&Well-Being'segmentofthedigitalhealthmarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2028byintotal4.4billionU.S.dollars(+21.08percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach25.22billionU.S.dollarsandthereforeanewpeakin2028.Notably,theindicator'Revenuebymarket'ofthe'DigitalFitness&Well-Being'segmentofthedigitalhealthmarket[...]

ReadmoreNote(s):UnitedStates;2018to2028Source(s):MarketInsightsRevenueofdigitalfitnessandwell-beingdevicesintheUnitedStatesfrom2018to2028,bysegment(inmillionU.S.dollars)Digitalandwell-beingdevicerevenueintheU.S.2018-2028,bysegmentSmartwatchesSmartbandsSmartScales25,00020,00015,00010,0005,0000201820192020202120222023202420252026202720289Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Thisreflectstheoveralltrendthroughouttheentireforecastperiodfrom2018to2028.Itisestimatedthattheindicatoriscontinuouslyrisinginallsegments.Inthisregard,theSmartwatchessegmentachievesthehighestvalueof15.7billionU.S.dollarsin2028.ReadmoreNote(s):UnitedStates;2018to2028Source(s):DigitalMarketInsightsAveragerevenueperuserofdigitalfitnessandwell-beingdevicesintheUnitedStatesfrom2020to2028,bysegment(inU.S.dollars)Peruserrevenueofdigitalandwell-beingdeviceintheU.S.2020-2028,bysegmentSmartwatches301.33Smartbands313.62SmartScales325.940035030025020015010050362.76350.47338.19289.05276.76264.48110.64104.71106.16107.63109.12101.8785.18103.28101.7799.179.64100.4782.4199.0196.2493.4790.7187.9420202021202220232024202520262027202810Description:Thearpuisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Thetrendobservedfrom2020to2028remainsconsistentthroughouttheentireforecastperiod.Thereisacontinuousincreaseintheindicatoracrossallsegments.Notably,theSmartwatchessegmentachievesthehighestvalueof362.76U.S.dollarsat2028.ReadmoreNote(s):UnitedStates;2020to2028Source(s):DigitalMarketInsightsCHAPTER

02SegmentsRevenueofthefitnesstrackermarketintheUnitedStatesfrom2017to2028,bysegment(inbillionU.S.dollars)FitnesstrackermarketrevenueintheU.S.2017-2028,bysegmentSmartbandsSmartscalesSmartwatches252015105020172018201920202021202220232024202520262027202812Description:Inrecentyears,therevenueoftheU.S.fitnesstrackermarkethasincreasedandisforecasttokeepgrowinginthenearfuture,withrevenuesexpectedtoexceed20billionU.S.dollarsby2028.Smartwatcheswere,areandwillbethemostprofitablesegment.ReadmoreNote(s):UnitedStates;2017to2023Source(s):DigitalMarketInsightsRevenuechangeofthefitnesstrackermarketintheUnitedStatesfrom2018to2028,bysegmentFitnesstrackerrevenuechangeintheU.S.2018-2028,bysegmentSmartbandsSmartscalesSmartwatches40%35%30%25%20%15%10%5%0%2018201920202021202220232024202520262027202813Description:IntheUnitedStates,thefitnesstrackermarkethasexperiencedgrowthoverthepastyears,withitsrevenueincreasingbyoversixpercentin2023.Inthefuture,thismarketwillkeepincreasing,andsmartbandsandsmartscaleswillrecordgrowthgreaterthansmartwatches.ReadmoreNote(s):UnitedStates;2018to2023Source(s):DigitalMarketInsightsShareofsmartwatchshipmentsfrom2020to2022,byregionSmartwatchshipments2020-2022,byregionNorthAmericaChinaIndiaRestofworld120%100%80%60%40%20%0%31%37%28%3%10%24%21%19%27%33%30%28%20202021202214Description:In2022,NorthAmericaandIndiawerethelargestsmartwatchmarkets,occupying28percentand21percentofthemarket,respectively.Chinafollowedinthethirdplaces,representing19percentofglobalsmartwatchmarketIndia'sshareofshipmentsgrewfrom3percentin2020to21percentin2022,markingasignificantgrowthofIndia'ssmartwatchmarket.ReadmoreNote(s):Worldwide,NorthAmerica,China,India;2020to2021Source(s):CounterpointResearchRevenueintheheadphonessegmentoftheconsumerelectronicsmarketUnitedStatesfrom2018to2028(inbillionU.S.dollars)RevenueintheheadphonessegmentUnitedStates2018-20283.02.52.01.51.00.50.02018201920202021202220232024202520262027202815Description:Therevenueinthe'Headphones'segmentoftheconsumerelectronicsmarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2028byintotal0.1billionU.S.dollars(+4.15percent).Accordingtothisforecastin2028,theindicatorwillhaveincreasedforthesixthconsecutiveyearto2.52billionU.S.dollars.ReadmoreNote(s):UnitedStates;2018to2028Source(s):MarketInsightsHeadphonemarketrevenuechangeintheUnitedStatesfrom2019to2028HeadphonerevenuegrowthintheU.S.2019-202825%19.2%20%15%10%5%3.3%3.2%3.1%1.3%1.2%1.2%1.2%1.1%0%-5%-10%-15%-20%-15.3%202220192020202120232024202520262027202816/statistics/1454825/headphone-market-revenue-change-usTherevenueoftheheadphonemarketintheUnitedStatesfluctuatedbetween2019and2028.In2024,thesizeofthismarketwasforecasttoreachjustunder2.5billionU.S.dollars,increasingbyaround1.3percentcomparedtothepreviousyear.

ReadmoreNote(s):2019to2028Source(s):VolumeintheheadphonessegmentoftheconsumerelectronicsmarketUnitedStatesfrom2018to2028(inmillionpieces)VolumeintheheadphonessegmentUnitedStates2018-20282502001501005002018201920202021202220232024202520262027202817Description:Thevolumeinthe'Headphones'segmentoftheconsumerelectronicsmarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2028byintotal14.4millionpieces(+8percent).Accordingtothisforecastin2028,theindicatorwillhaveincreasedforthesixthconsecutiveyearto194.29millionpieces.ReadmoreNote(s):UnitedStates;2018to2028Source(s):MarketInsightsCHAPTER

03CompaniesMarketshareoftheleadingfitnesstrackervendorsintheUnitedStatesin2023FitnesstrackervendormarketshareintheU.S.202340%35%30%25%20%15%10%5%0%AppleFitbitOtherGarminSamsungAmazfitFossilWithingsAGPTEK19Description:IntheUnitedStates,Applewastheleadingfitnesstrackervendorasof2023,accountingfor38percentofthemarket.Fitbitrankedsecond,holdingamarketshareof16percent.Bycontrast,SamsungonlycontrolledsevenpercentoftheAmericanfitnesstrackermarket.ReadmoreNote(s):UnitedStates;2017to2023Source(s):DigitalMarketInsightsMostusedeHealthtracker/smartwatchesbybrandintheU.S.asofDecember2023MostusedeHealthtracker/smartwatchesbybrandintheU.S.2023Shareofrespondents30%0%10%20%40%50%60%AppleFitbit58%27%SamsungGoogleAmazfitASUSGarminLG21%12%9%9%9%9%Fossil7%HuaweiHonorPolar5%4%3%3%Xiaomi/Mi20Description:With58percent,AppleisthemostpopularbrandforpersonalsmartwatchesandeHealthorfitnesstrackersamongU.S.consumers.InsecondplacefollowsFitbitwith27percentofrespondents.Theseresultsarebasedonarepresentativeonlinesurveyconductedin2023among3,240consumersintheUnitedStates.ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;3240respondents;18-64years;respondentswhousefitnesstrackers,smartwatcheswithfitnessfunction,motiontrackersorsleeptrackingsystems(Housing&householdequipment,Internet&devices)Source(s):ConsumerInsightsLeadingwatchbrandsrankedbybrandawarenessintheUnitedStatesin2023Mostwell-knownwatchbrandsintheUnitedStates2023Shareofrespondents40%

50%0%10%20%30%60%70%80%90%100%AppleWatch88%Rolex86%SamsungGalaxyWatchCasio79%69%69%TimexCartier60%GooglePixelWatchSeiko60%60%Fossil58%Citizen55%Omega48%TAGHeuerTissot33%27%21Description:Whenitcomestothemostwell-knownwatchbrandsintheU.S.,AppleWatchleadsthecharts.TheAmericanbrandisrecognizedby88percentofonlinerespondents,followedcloselybySwisswatchmakerRolexwith86percentbrandawareness.CominginthirdonthislistisSamsungGalaxyWatchwithabrandawarenessof79percent.ReadmoreNote(s):UnitedStates;November2023;1248respondents;18to64yearsSource(s):ConsumerInsightsMostusedheadphonesbybrandintheU.S.asofDecember2023MostusedheadphonesbybrandintheU.S.2023Shareofrespondents0%5%10%15%20%25%30%35%40%AppleBeats39%19%BoseJBLSamsungSony15%15%14%11%SkullcandyLG9%8%Anker6%AudioTechnicaBowers&WilkinsPanasonicPhilips5%4%4%4%22Description:WeaskedU.S.consumersabout"Mostusedheadphonesbybrand"andfoundthat"Apple"takesthetopspot,while"Marshall"isattheotherendoftheranking.ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;5952respondents;18-64years;respondentswhouseheadphones(Housing&householdequipment,Internet&devices)Source(s):ConsumerInsightsCHAPTER

04ConsumptionShareofdigitaldeviceownersintheUnitedStatesin2024DigitaldeviceownershipintheU.S.2024Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%97.8%97.6%110%Mobilephone(anytype)SmartphoneLaptopordesktopcomputerTablet68.3%48.4%Gamesconsole41.2%40.9%37.2%TVstreamingdeviceSmartwatchorwristbandSmarthomedeviceVirtualrealitydeviceFeaturephone26.7%9.2%3.8%24/statistics/1425094/digital-device-ownership-usA2024surveyconductedintheUnitedStatesrevealedthat97.6percentofrespondentsownedasmartphone,whilearound48.5percentofthemclaimedtohaveatablet.Bycontrast,only26.7percentofrespondentssaidtohaveasmarthomedevice.ReadmoreNote(s):UnitedStates;asofJanuary2024;16-64years;InternetusersthatowneachkindofdeviceSource(s):DataReportal;GWI;Hootsuite;WeAreSocialLeadingconsumerelectronicsdevicesintheUnitedStatesin2023,byhouseholdpenetrationMostpopularCEdevicesintheU.S.2023,byhouseholdpenetration120%98%100%80%60%40%20%0%87%75%68%65%SmartphoneTelevision(any)NotebookorlaptopHeadphones(any)Earbdus(any)25Description:In2023,themostownedconsumerelectronicsdevicebyhouseholdsintheUnitedStateswasthesmartphone,recordinga98percentownershipratethatyear.Televisionfollowed,with87percentofhouseholdsintheNorthAmericancountryowningsuchadevice.ReadmoreNote(s):UnitedStates;2023Source(s):ConsumerTechnologyAssociation;Varioussources()Numberofusersofdigitalfitnessandwell-beingdevicesintheUnitedStatesfrom2020to2028,bysegment(inmillions)Digitalandwell-beingdeviceusersintheU.S.2020-2028,bysegmentSmartwatches42.7Smartbands43.09SmartScales43.23504540353025201510543.3230.3543.3331.2543.413242.1424.3841.5922.5739.9220.429.2327.8926.2377.097.176.686.826.236.156.415.43020202021202220232024202520262027202826Description:Thenumberofusersisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallthreedifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentSmartwatches,whichhasthehighestvalueof43.41millionusers.ReadmoreNote(s):UnitedStates;2020to2028Source(s):DigitalMarketInsightsNumberoffitnesstrackerusersintheUnitedStatesfrom2017to2028,bysegment(inmillions)FitnesstrackerusersintheU.S.2017-2028,bysegmentSmartbandsSmartscalesSmartwatches908070605040302010020172018201920202021202220232024202520262027202827/statistics/1425172/fitness-tracker-users-by-segment-usIn2023,therewerearound65millionfitnesstrackerusersintheUnitedStates,mostofwhomweresmartwatchowners.Inthenearfuture,thenumberoffitnesstrackerusersisforecasttosteadilyincrease,jumpingtoover71millionsby2028.

ReadmoreNote(s):UnitedStates;2017to2023Source(s):DigitalMarketInsightsPenetrationrateoffitnesstrackersintheUnitedStatesfrom2017to2028,bysegmentFitnesstrackerpenetrationrateintheU.S.2017-2028,bysegmentSmartbandsSmartscalesSmartwatches30%25%20%15%10%5%0%20172018201920202021202220232024202520262027202828Description:IntheUnitedStates,thepenetrationrateoffitnesstrackersisforecasttoincreasebetween2023and2028.In2023,thetotalpenetrationrateamountedtoover22percent,withsmartwatchesrecordingthehighestoutofthethreesegment,ataround12.7percent.ReadmoreNote(s):UnitedStates;2017to2023Source(s):DigitalMarketInsightsShareofAmericansowningawearabledeviceasofJune2023,bytypeofownershipWearableownershipintheU.S.2023,bytype50%45%45%40%35%30%25%20%15%10%5%34%15%12%0%Ihaveneverownedawearabledevice

Icurrentlyownanduseawearable

Icurrentlyownawearabledevicebut

Ipreviouslyownedawearabledevicedevice

donotuseit

butnolongerhaveit29Description:Duringa2023surveyconductedintheUnitedStates,itwasfoundthatalmosthalfofrespondentshadneverownedawearabledevice.Bycontrast,34percentofintervieweesclaimedtohaveanduseone.

ReadmoreNote(s):UnitedStates;asofJune2023;1,015respondentsSource(s):YouGovShareofAmericansowningawearabledeviceasofJune2023,bytypeofownershipandeducationWearableownershipintheU.S.2023,bytypeandeducationShareofrespondentsIhaveneverownedawearabledeviceIcurrentlyownanduseawearabledeviceIcurrentlyownawearabledevicebutdonotuseitIpreviouslyownedawearabledevicebutnolongerhaveit0%

20%

40%60%80%100%120%NohighschoolHighschoolgraduateSomecollege2years60%14%13%13%52%52%27%14%13%23%17%11%43%40%10%10%4years26%51%17%12%Post-grad36%46%18%9%31Description:Accordingtoa2023surveyconductedintheUnitedStates,wearabledevicesaremorepopularamongeducatedrespondents.Forinstance,46percentofpost-gradintervieweesdeclaredowningandusingoneatthemomentofthesurvey.

ReadmoreNote(s):UnitedStates;asofJune2023;1,015respondentsSource(s):YouGovMostcommontechnologicalaidstoenhanceworkoutsintheUnitedStatesasofSeptember2023MostcommonexercisetechnologyintheU.S.2023Shareofrespondents20%0%5%10%15%25%30%35%40%45%43%50%WearablefitnesstrackersFitnessapps35%Nutritionapps34%Recoverytools29%OnlinetrainingplatformsNext-genbiometricclothing23%12%32Description:ASeptember2023surveyonexercisehabitsintheUnitedStatesrevealedthataround43percentofrespondentsusedwearablefitnesstrackerstotracktheirworkouts.Moreover,23percentofrespondentsusedonlinetrainingplatformstoenhancetheirexerciseroutines.ReadmoreNote(s):UnitedStates;August31toSeptember13,2023;1013respondentsSource(s):PelotonCHAPTER

05Specialfocus:XRdevicesVirtualreality(VR)headsetmarketrevenueintheUnitedStatesfrom2018to2028(inbillionU.S.dollars)VRheadsetmarketrevenueintheU.S.2018-20282.52.01.991.881.881.891.841.841.851.621.511.00.50.00.660.522018201920202021202220232024202520262027202834Description:Therevenueinthe'VRHeadsets'segmentoftheconsumerelectronicsmarketintheUnitedStateswasforecasttoincreasebetween2024and2028byintotal0.01billionU.S.dollars(+0.54percent).Thisoverallincreasedoesnothappencontinuously,notablynotin2027and2028.Theindicatorisestimatedtoamountto1.85billionU.S.dollarsin2028.ReadmoreNote(s):UnitedStates;2018to2028Source(s):ConsumerMarketInsightsVirtualreality(VR)headsetmarketrevenuegrowthintheUnitedStatesfrom2019to2028VRheadsetmarketrevenuegrowthintheU.S.2019-202870%62%60%50.4%50%40%30%20%10%0%26.52%14.01%20226.04%20262.04%20232.4%2025-1.93%2028-2.39%2024-5.2%2027-10%20192020202135Description:Therevenuechangeinthe'VRHeadsets'segmentoftheconsumerelectronicsmarketintheUnitedStateswasforecasttoincreasebetween2024and2028byintotal0.5percentagepoints.Thisoverallincreasedoesnothappencontinuously,notablynotin2027.Theindicatorisestimatedtoamountto-1.93percentin2028.ReadmoreNote(s):UnitedStates;2019to2028Source(s):ConsumerMarketInsightsVirtualreality(VR)headsetsalesvolumeintheUnitedStatesfrom2018to2028(inmillionpieces)VRheadsetsalesvolumeintheU.S.2018-20285.04.54.03.53.04.684.454.394.414.374.314.33.722.52.01.51.00.50.02.271.591.342018201920202021202220232024202520262027202836Description:Thevolumeinthe'VRHeadsets'segmentoftheconsumerelectronicsmarketintheUnitedStateswasforecasttoincreasebetween2024and2028byintotal0.1millionpieces(+2.33percent).Thisoverallincreasedoesnothappencontinuously,notablynotin2027and2028.Theindicatorisestimatedtoamountto4.37millionpiecesin2028.ReadmoreNote(s):UnitedStates;2018to2028Source(s):ConsumerMarketInsightsRevenueoftheARhardwareindustryintheU.S.2020-2027(inbillionU.S.dollars)RevenueoftheARhardwareindustryintheU.S.2020-20273.53.02.52.01.51.00.50.02020202120222023202420252026202737Description:Therevenueinthe'ARHardware'segmentoftheAR&VRmarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2023and2027byintotal2.5billionU.S.dollars(+287.36percent).Aftertheseventhconsecutiveincreasingyear,theindicatorisestimatedtoreach3.32billionU.S.dollarsandthereforeanewpeakin2027.Notably,therevenueofthe'ARHardware'segmentoftheAR&VRmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedStates;2020to2027Source(s):Advertising&MediaInsightsRevenuegrowthofARhardwareintheU.S.2021-2027(AR)hardwareB2CmarketrevenuegrowthintheUnitedStatesfrom2021to2027RevenuegrowthofARhardwareintheU.S.2021-2027140%120%100%80%60%40%20%0%202120222023202420252026202738Description:TherevenuegrowthintheARhardwaresegmentoftheAR&VRmarketintheUnitedStateswasforecasttocontinuouslydecreasebetween2023and2027byintotal108.9percentagepoints.Therevenuegrowthisestimatedtoamountto16.76percentin2027.Notably,therevenuegrowthoftheARhardwaresegmentoftheAR&VRmarketwascontinuouslyincreasingoverthepastyears.FindotherkeymarketindicatorsconcerningtheARhardwaresegmentoftheAR&VRmarketinthe[...]

ReadmoreNote(s):UnitedStates;2021to2027Source(s):Advertising&MediaInsightsExtendedreality(XR)headsetvendorshipmentshareworldwidefrom2020to2023,byquarterXRheadsetvendorshipmentshareworldwide2020-2023,byquarterMetaSonyPicoOthersHTCXrealDPVR120%100%80%60%40%20%0%3%4%19%3%3%13%7%8%8%6%8%7%5%7%8%8%9%10%10%9%7%9%4%9%14%6%16%8%7%15%3%11%6%13%18%6%15%12%11%50%33%53%52%29%30%83%80%77%6%10%32%74%75%73%72%72%11%29%67%66%51%51%46%34%Q12020

Q22020

Q32020

Q42020

Q12021

Q22021

Q32021

Q42021

Q12022

Q22022

Q32022

Q42022

Q12023

Q22023

Q32023

Q4202439Description:Metawastheleadingextendedreality(XR)headsetvendorintermsofshipmentsin2023,occupying72percentofthemarketinthefourthquarteroftheyear.Meta'sdevicerangeincludestheQuest3andQuestPro,withthelatterreleasedin2023.Sonyrankedsecondamongvendors,accountingforaround15percentofshipments.ReadmoreNote(s):