南非旅游行业市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

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MARKETSTourismindustryinSouthAfricaCHAPTER

01OverviewAfricanpassportswithvisafreeaccesstoothercountriesasofJanuary2023PassportvisafreescoreinAfrica2023,bycountryVisafreescore=numberofcountries020406080100120140160180SeychellesMauritiusSouthAfricaBotswanaNamibiaLesotho153146106867877eSwatiniMalawiKenyaTanzaniaTunisia74737271717068ZambiaTheGambia3Description:ThecitizensofSeychelleshadthemostpowerfulpassportsinAfricaasofJanuary2023.Thecountryreceivedavisa-freescoreof153points.MauritiusandSouthAfricafollowedwithascoreof146and106,respectively.Incontrast,LibyanandSomaliancitizenshadtheweakestpassportsonthecontinent.ReadmoreNote(s):January19,2023;coronavirus-relatedtravelbansmaytakeprecedenceoverthevisainformationrecordedSource(s):Henley&Partners;IATALeadingcountriesaccordingtovisaopennessinAfricaasof2021,byindicatorVisaopennessindexinAfrica2021,byindicatorNumberofAfricancountriesNovisarequired20Visaonarrival30Visarequired*010405060BeninSeychellesTheGambiaSenegalGhanaRwandaNigeriaUgandaGuinea-BissauCaboVerdeTogoMauritania4Description:Seychelles,Benin,andTheGambiaofferedvisa-freeaccesstovisitorsfromallAfricancountriesin2021.ThethreenationsledtheAfricaVisaOpennessIndexforthatyear,offeringthemostwelcomingpoliciesinsidethecontinent.Amongtheleadingcountriesinvisaopenness,themajorityallowedmostoftheAfricanvisitorstoobtainavisauponarrival.ReadmoreNote(s):Africa;2021;*Accordingtothesource,it"meansavisahastobeobtainedbeforedepartureandisnotaneVisa".ReadmoreSource(s):AfDB;IATANumberofcountrieswithvisafreeaccesstoSouthAfricansfrom2010to2022NumberofcountrieswithvisafreeaccesstoSouthAfricans2010-2022120104103102101100989797100806040200959493928820102011201220132014201520162017201820192020202120225Description:AsofJanuary11,2022,holdersoftheSouthAfricanpassportdidnotrequireavisa,wereabletoobtainavisaonarrival,avisitor'spermit,oranelectronictravelauthorityto104countries.In2015and2019,thescoreslightlydroppedcomparedtotherespectiveprecedingyears.Overall,thevisa-freescorefortheSouthAfricanpassportincreasedduringtheperiodunderreview.

ReadmoreNote(s):2010to2022;Coronavirus-relatedtravelbansmaytakeprecedenceoverthevisainformationrecorded;*DataasofJanuary11,2022.TheHenleyPassportIndexranksthepassportsof199countriesworldwide.Thetotalscoreiscalculated[...]

ReadmoreSource(s):Henley&Partners;IATARankingoftheinternationaltouristarrivalsinAfricabycountry2020(inmillions)InternationaltouristarrivalsinAfrica2020,bycountryNumberofarrivalsinmillions2.0

2.50.00.51.01.53.03.54.04.5SouthAfricaZimbabweNigeriaIvoryCoastMozambiqueCameroonUganda3.820.840.820.820.720.680.630.59NamibiaRwandaSenegalBotswanaTanzaniaLesotho0.580.560.550.520.526Description:Thisstatisticshowsarankingoftheestimatedinternationaltouristarrivalsin2020inAfrica,differentiatedbycountry.TheforecasthasbeenadjustedfortheexpectedimpactofCOVID-19.ReadmoreNote(s):Angola;2019;Allvaluesareestimates.Source(s):CHAPTER

02EconomiccontributionContributionoftravelandtourismtoGrossDomesticProduct(GDP)inSouthAfricafrom2005to2021ContributionoftravelandtourismtoGDPinSouthAfrica2005-20219.5%8.48%8.31%8.5%7.5%6.5%5.5%4.5%3.5%2.5%8.09%8.11%8.06%7.99%7.82%7.68%7.61%7.46%7.38%7.24%7.1%6.89%6.4%3.2%20213.1%20202005200620072008200920102011201220132014201520162017201820198Description:In2021,travelandtourismcontributednearly3.2percenttotheGrossDomesticProduct(GDP)ofSouthAfrica.Thesharedeclinednotablyfrom6.4percentin2019,reflectingtheimpactofthecoronavirus(COVID-19)pandemiconthesector.

ReadmoreNote(s):SouthAfrica;2005to2021Source(s):WTTCContributionoftravelandtourismtoGrossDomesticProduct(GDP)inSouthAfricafrom2019to2021(inbillionU.S.dollars)ValueaddedoftravelandtourismtoGDPinSouthAfrica2019-20213027.425201513.212.210502019202020219Description:Travelandtourismaddednearly13.2billionU.S.dollarstotheGrossDomesticProduct(GDP)ofSouthAfricain2021.Thesector'scontributiontothecountry'seconomydeclinedalmostbyhalfcomparedto2019asaresultofthecoronavirus(COVID-19)pandemic.In2019,thevalueaddedbytourismtotheSouthAfricanGDPreachedaround27.4billionU.S.dollars.ReadmoreNote(s):SouthAfrica;2019to2021Source(s):WTTCDirectgrossvalueaddedofthetourismindustryinSouthAfricafrom2015to2019(inmillionSouthAfricanrand)TourismdirectgrossvalueaddedinSouthAfrica2015-2019250,000200,000150,000196,705134,338129,344121,680117,476100,00050,00002015201620172018*2019*10Description:ThedirectgrossvalueaddedbythetourismindustryinSouthAfricareachedcloseto196.71billionSouthAfricanrandin2019(nearly12.95billionU.S.dollars),markinganincreaseofaround46.4percentcomparedtothepreviousyear.Since2015,thetourismdirectgrossvalueadded(TDGVA)hadfollowedanincrementingtrend,droppingonlyslightlyin2017beforerecoveringagain.ReadmoreNote(s):SouthAfrica;2015to2019;*Preliminarydata.ReadmoreSource(s):StatisticsSouthAfricaTourismdirectgrossvalueaddedinSouthAfricain2019,byindustry(inmillionSouthAfricanrand)TourismdirectgrossvalueaddedinSouthAfrica2019,byindustryGrossvalueaddedinmillionSouthAfricanrand50,000

100,00030,64715,5250150,000200,000250,000AccommodationforvisitorsAirpassengertransportationindustryRoadpassengertransportationindustryRetailtradeoftourismconnectedgoodsFoodandbeverageservingindustryTravelagenciesandotherreservationservicesindustrySportandrecreationalindustry12,72011,9717,7366,9666,4075,3582,334TransportequipmentrentalindustryCulturalindustryWaterpassengertransportationindustry

1,328Railwaypassengertransportationindustry

465Othernon-tourismindustries95,251Total196,70511Description:TheDirectGrossValueAdded(GVA)bythetourismindustryinSouthAfricareachedcloseto196.71billionSouthAfricanrand(nearly12.95billionU.S.dollars)in2019.Notably,non-tourismindustrieswerethehighestcontributorstotheTourismDirectGrossValueAdded(TDGVA).Accommodationfollowed,addingapproximately30.6billionSouthAfricanrand(roughly2.01billionU.S.dollars).Theairtransportindustrycamenext,withacontributionof15.5billionSouthAfricanrand[...]ReadmoreNote(s):SouthAfrica;2019Source(s):StatisticsSouthAfricaNumberofjobsinthetravelandtourismsectorinSouthAfricafrom2019to2021(inmillions)TotalcontributionoftravelandtourismtoemploymentinSouthAfrica2019-20211.61.511.41.21.00.80.60.40.20.01.081.0620192020202112Description:In2021,therewerecloseto1.08millionjobsinthetravelandtourismsectorinSouthAfrica.Thiswasanincreaseof1.9percentcomparedtothepreviousyearwhenthecontributionofthesectorwasaround1.06millionjobs.Thisfallcanbeassociatedwiththeeffectsofthecoronavirus(COVID-19)pandemic.ReadmoreNote(s):SouthAfrica;2019to2021Source(s):WTTCCHAPTER

03InboundandoutboundtouristsNumberofinternationaltouristarrivalsinSouthAfricafrom2013to2028(inmillions)NumberofinternationaltouristarrivalsinSouthAfrica2013-20281615.1214.971514.814.5314.3213.95141210810.389.638.67.827.216.555.7164.963.89420201320142015201620172018201920202021202220232024202520262027202814Description:ThenumberofinternationaltouristarrivalsinSouthAfricawasforecasttocontinuouslyincreasebetween2024and2028byintotal3.8millionarrivals(+58.02percent).Accordingtothisforecastin2028,thearrivalswillhaveincreasedfortheeigthconsecutiveyearto10.38millionarrivals.ReadmoreNote(s):SouthAfrica;2013to2028;allvaluesareestimatesSource(s):NumberoftouristsarrivinginSouthAfricafrom2011to2020,bymodeoftravel(in1,000s)NumberoftouristsarrivinginSouthAfricafrom2011to2020,bymodeoftravelRoadAirSea12,00010,0008,0006,0004,0002,0000201120122013201420152016201720182019202015Description:ThenumberoftouristsarrivinginSouthAfricaamountedto2.8millionin2020.Ofthose,themajorityenteredthecountryviaroad,addinguptojustovertwomillion.Thisrepresentedcloseto72percentofthetotalarrivals.Arrivalsbyairfollowedwitharound774thousandvisitors.Ontheotherhand,touristsenteringthecountrybyseaamountedto10,000only.Notably,thenumberoftravelershadaseveredipcomparedtopreviousyearsduetothecoronavirus(COVID-19)pandemic's[...]

ReadmoreNote(s):SouthAfrica;2011to2020Source(s):StatisticsSouthAfricaNumberoftouristsarrivinginSouthAfricafrom2014to2020,bypurposeofvisit(in1,000s)NumberoftouristsarrivinginSouthAfricafrom2014-2020,bypurposeofvisitHolidayBusinessStudyMedicaltreatment12,00010,0008,0006,0004,0002,0000201420152016201720182019202016Description:ThenumberoftouristsarrivinginSouthAfricaamountedto2.8millionin2020.Ofthose,themajorityvisitedthecountryforvacation,addinguptoroughly2.7milliontravelers.Thisrepresentedaround96percentofthetotalarrivals.Furthermore,around86thousandvisitorsenteredthecountryonabusinesstrip,while25thousandindividualsvisitedSouthAfricaforeducationalreasons.Notably,thenumberoftravelershadaseveredipcomparedtopreviousyearsduetothecoronavirus[...]

ReadmoreNote(s):SouthAfrica;2014-2020Source(s):StatisticsSouthAfricaTotalinternationaltravelerdeparturesfromSouthAfricafrom2014to2020(in1,000s)TotaltravelerdeparturesfromSouthAfrica2014-202025,00020,33920,28020,18220,12019,12619,11920,00015,00010,0005,00005,739202020142015201620172018201917Description:ThetotalnumberoftravelersdepartingfromSouthAfricaamountedtoover5.7millionin2020.Comparedtothepreviousyear,thiswasasignificantdropfromaround20.1milliondepartures.Thetravelandtourismsectorsufferedseverelyduetotravelrestrictionsassociatedwiththecoronavirus(COVID-19)pandemic.Overall,thenumberoftravelershasfollowedanincreasingtrendsince2014,exceptforthedipin2020.

ReadmoreNote(s):SouthAfrica;2014to2020Source(s):StatisticsSouthAfricaNumberofforeigntravelerdeparturesfromSouthAfricafrom2014to2020(in1,000s)NumberofforeigntravelerdeparturesfromSouthAfrica2014-202016,00014,63114,55414,26514,04413,74313,70514,00012,00010,0008,0006,0004,0002,00004,116202020142015201620172018201918Description:ThenumberofforeigntravelersdepartingfromSouthAfricaamountedtoover4.1millionin2020.Comparedtothepreviousyear,thiswasasignificantdropfromaround14milliondepartures.Thetravelandtourismsectorsufferedseverelyduetotravelrestrictionsassociatedwiththecoronavirus(COVID-19)pandemic.Between2017and2019,thenumberofforeigntravelersdroppedslightly,whilethedipin2020wasvisiblysignificant.Overall,thetotalnumberoftravelerdepartures[...]

ReadmoreNote(s):SouthAfrica;2014to2020Source(s):StatisticsSouthAfricaCHAPTER

04TourismexpenditureInternationalvisitorspendinginSouthAfricafrom2009to2021(inbillionU.S.dollars)ForeigntourismvisitorspendinginSouthAfrica2009-2021121010109.89.79.59.39.298.58.38864203.21.9200920102011201220132014201520162017201820192020202120Description:In2021,internationaltouristspendinginSouthAfricadroppedto1.9billionU.S.dollars,whichrepresentedsome1.5percentofthecountry'stotalexports.Foreigntouristspendingdeclinedsharplyasaresultoftravelrestrictionsinlightofthecoronavirus(COVID-19)pandemic.In2019,theamountspentbytouristsvisitingSouthAfricaamountedto9.8billionU.S.dollars.ReadmoreNote(s):SouthAfrica;2009-2021;realpricesSource(s):WTTCInternationalvisitorspendingasashareoftotalexportsinSouthAfricafrom2009to2020ForeigntourismvisitorspendingasashareofexportsinSouthAfrica2009-202012%10.3%9.6%10%8%6%4%2%0%9.4%9.4%9.4%9.4%9.3%9.1%8.8%8.5%8.3%3.1%20202009201020112012201320142015201620172018201921Description:In2020,internationaltouristspendinginSouthAfricaaccountedforjustoverthreepercentofthecountry'stotalexports,whichrepresentedsome2.8billionU.S.dollars.Thesharedeclinedsignificantlyfrom8.5percentin2019duetothecoronavirus(COVID-19)pandemictravelrestrictions.Duringtheperiodunderreview,theshareofforeigntouristspendingasashareofexportsinthecountrywashighestin2010at10.3percent.

ReadmoreNote(s):SouthAfrica;2009to2020Source(s):WTTCShareofdomesticandinternationalexpenditureinthesectoroftravelandtourisminSouthAfricain2019and2020ShareofdomesticandinternationaltravelspendinginSouthAfrica2019-2020InternationalspendingDomesticspending120%100%80%60%40%20%0%54%67%46%33%2019202022Description:In2020,33percentoftravelandtourismexpenditureinSouthAfricaoriginatedfromforeignvisitorspending,whichamountedto2.8billionU.S.dollars.Domesticspendingcontributed67percent.Theimpactofthecoronavirus(COVID-19)pandemiccanbeundoubtedlyrecognized.Thetotaltravelandtourismexpendituredeclinedfrom17.9billionU.S.dollarsin2019to8.4billionU.S.dollarsin2020.ReadmoreNote(s):SouthAfrica;2019and2020Source(s):WTTCDistributionoftourismexpenditureinSouthAfricain2019and2021,bytypeTourismexpenditureinSouthAfrica2019-2021,bytypeLeisurespending*Businessspending120%100%35%38%80%60%40%20%0%43%65%62%57%20192020202123Description:In2021,57percentoftourismexpenditureinSouthAfricawascategorizedasleisure,lowerthanthepreviousyear.Incontrast,businessspendingrepresentedahighershareof43percentin2021comparedto2020.

ReadmoreNote(s):SouthAfrica;2019and2021;*Includinginboundanddomestic.ReadmoreSource(s):WTTCExpenditurepercapitaoninternationaltourisminSouthAfricafrom2000to2028(inU.S.dollars)ExpenditurepercapitaoninternationaltourisminSouthAfrica2000-2028180160.12157.1716014012010080136.55125.48134.44120.49122.09105.67115.37102.62110.71107.13100.9998.1787.2675.9894.8957.336051.6350.149.547.2347.5345.6743.8642.0239.9537.1727.11402002000

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202824Description:TheinternationaltourismexpenditurepercapitainSouthAfricawasforecasttocontinuouslyincreasebetween2024and2028byintotal9.6U.S.dollars(+22.85percent).Accordingtothisforecastin2028,theexpenditurewillhaveincreasedfortheeigthconsecutiveyearto51.63U.S.dollars.ReadmoreNote(s):SouthAfrica;2000to2028;allvaluesareestimatesSource(s):InternationaltourismreceiptspercapitainSouthAfricafrom2000to2028(inU.S.dollars)InternationaltourismreceiptspercapitainSouthAfrica2000-2028250210.78204.14199.07204.54194.31191.5620015010050186.11176.04181.51169.71171.31670.72156.09

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202825Description:TheinternationaltourismreceiptspercapitainSouthAfricawereforecasttocontinuouslyincreasebetween2024and2028byintotal14.1U.S.dollars(+20.15percent).Accordingtothisforecastin2028,thereceiptspercapitawillhaveincreasedfortheeigthconsecutiveyearto84.06U.S.dollars.ReadmoreNote(s):SouthAfrica;2000to2028;allvaluesareestimatesSource(s):CHAPTER

05HotelsandaccommodationMonthlynumberofforeignovernightarrivalsinSouthAfricafromJanuarytoDecember2020MonthlynumberofforeignovernightvisitorsinSouthAfrica20201,200,0001,093,2681,000,000800,815800,000600,000400,000200,0000535,094198,059Dec101,096Nov73,988Oct000000JanFebMarAprMayJunJulAugSep27Description:ThenumberofmonthlyovernightvisitorsinSouthAfricaamountedtoroughly198.1thousandinDecember2020.OnMarch26,2020,thecountryintroducedahardlockdownduetothecoronavirus(COVID-19)pandemic,whichledthenumberoftouristarrivalstodroptozeroforsixmonthsstartingApril.SouthAfricareopeneditsdoorstoforeignvisitorsinOctober2020,withthenumberoftouristsslowlyrecoveringfromthatmonthonwards.Duringthementionedyear,thenumberof[...]

ReadmoreNote(s):SouthAfrica;JanuarytoDecember2020Source(s):StatisticsSouthAfricaNumberofavailablehotelroomsinSouthAfricafrom2000to2021AvailablehotelroomsinSouthAfrica2000-202180,00070,00060,00050,00040,00030,00020,00010,00002000

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202128Description:ThenumberofavailablehotelroomsinSouthAfricawas69.5thousandin2021.Duringtheperiodunderreview,theaccommodationcapacityinthecountrywashighestin2004at71.3thousandrooms.Overall,thenumberofroomsinhotelsandsimilarestablishmentsfollowedanincreasingtrend,exceptsince2018,whichdroppedby100unitsyearly.ReadmoreNote(s):SouthAfrica;2000to2021;hotelsandsimilarestablishmentsSource(s):StatisticsSouthAfrica;UNWTOOccupancyrateofroomsinhotelsandsimilarestablishmentsinSouthAfricafrom2000to2021OccupancyrateofhotelsinSouthAfricafrom2000to202170%60%50%40%30%20%10%0%2000

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202129Description:TheoccupancyrateofhotelsandsimilarestablishmentsinSouthAfricain2021amountedto23percent.Duringtheperiodunderreview,theoccupancyratepeakedin2003at57.7percentandwaslowestin2020.Notably,thesignificantdipin2020canbelinkedtotravelrestrictionsinlightofthecoronavirus(COVID-19)pandemic.ReadmoreNote(s):SouthAfrica;2000to2021Source(s):StatisticsSouthAfrica;UNWTOTotalincomegeneratedfromtouristaccommodationinSouthAfricafrom2016to2022(inmillionSouthAfricanrand)IncomegeneratedfromtouristaccommodationinSouthAfrica2016-202235,00029,070.730,00025,00020,00015,00010,0005,000028,458.728,459.42