斯堪的纳维亚半岛报纸行业市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

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MARKETSNewspapersinScandinaviaCHAPTER

01SwedenRevenueofthenewspaperindustryinSwedenfrom2011to2021(inbillionSEK)NewspaperindustryinSweden2011-20212519217.317.4316.8616.7215.4314.513.4213.1413.210201120122013201420152016201720182019202020213Description:TherevenueofthenewspaperindustryinSwedensteadilydecreasedinthepastfewyears.Whilethemarketgeneratedover19billionSwedishkronorin2011,thefigurestoodatjust13.21billionkronorin2021.Similarly,readingdailynewspapersintheScandinaviancountryisbecominglesspopular.Accordingtoasurvey,theshareofpeopleconsumingthistraditionalmediumdeclinedfrom77percentin2009to68percentin2021.ReadmoreNote(s):Sweden;2011to2021;Basedonnewspapercompanies'annualreportsSource(s):Myndighetenförpress,radioochtvNetprofitorlossofselectednewspaperpublishingcompaniesinSwedenin2021(inmillionSEK)NetprofitofselectednewspaperpublishingcompaniesinSweden2021NetprofitorlossinmillionSEK100

200-1000300400500NWTGruppenBonnier(citynewspaper)BonnierNewsLocalNorrköpingsTidningarsMediaSchibsted(ABandSvD)VKMediaGotaMediaStampenLokalaMedierSkånskaDagbladetHallMedia4Description:NyaWermlands-Tidningen(NWT)reportedthehighestnetprofitamongSwedishnewspaperpublishersin2021,at461.9millionSwedishkronor,followedbyBonnier(newspaper)withanetprofitofcloseto416millionSEKandBonnierNewsLocalwithapproximately202.5millionSEK.Bycontrast,HallMediareportedanetlossofnearly14millionSEKthatyear.ReadmoreNote(s):Sweden;2021;basedonannualreportsSource(s):Myndighetenförpress,radioochtvLeadingnewspaperpublishingcompaniesinSwedenin2021,byrevenue(inmillionSEK)RankingofnewspaperpublishingcompaniesinSweden2021,byrevenueRevenueinmillionSEK05001,0001,5002,0002,5003,0003,5004,0004,5004,232.25Bonnier(citynewspaper)Schibsted(ABandSvD)NorrköpingsTidningarsMediaBonnierNewsLocalGotaMedia2,492.161,869.811,547.891,132.741,118.75StampenLokalaMedierNWTGruppen620.59HallMedia363.01VKMedia272.41139.13SkånskaDagbladet5Description:BonnieristhelargestnewspaperpublisherinSwedenbasedonrevenue,andthecompanygenerated4.23billionSwedishkronorin2021.SecondcametheNorwegianenterpriseSchibsted,whichreleasesSwedishnewspapersAftonbladetandSvenskaDagbladet.ReadmoreNote(s):Sweden;2021;basedonannualreportsSource(s):Myndighetenförpress,radioochtvExpendituresondigitalandprinteddailynewspaperadvertisinginSwedenin2021(inmillionSEK)ExpendituresondigitalandprinteddailynewspaperadvertisinginSweden2021DigitalPrinted1,4001,2001,00080060040020001,1841,165757441412146LocalnewspapersCitynewspapersEveningnewspapers6Description:In2021,theexpendituresondigitallocalnewspaperadvertisinginSwedenamountedto412millionSwedishkronor,whiletheprintedversionaccumulated1.18billionkronorinadspendingthatyear.Adspendingondigitaleveningnewspapersinthecountryreached1.17billionKronorin2021.ReadmoreNote(s):Sweden;2021;partlybasedoncompanies'annualreportsSource(s):IRM;Myndighetenförpress,radioochtv;TU-MedieriSverigeLeadinglocalnewspapercompaniesinSwedenin2021,bytotalcirculationLocalnewspapercompaniesinSweden2021,bytotalcirculationCirculationinmillioncopies050100150200250300350400450500BonnierLocalNewsNTM444.5271.4Stampen232.8GotaMediaNWTGruppenVKMedia210.2127.136.9Others10.37/statistics/764274/ranking-of-local-newspaper-companies-in-sweden-by-circulationIn2021,BonnierLocalNewsreportedthehighestcirculationamonglocalnewspaperpublishersinSweden,withatotalprintanddigitalcirculationof444.5millioncopies.SecondcameNTM(NorrköpingsTidningarsMedia),withaboutover271millioncopies.ReadmoreNote(s):Sweden;2021;referstonewspaperspublishedatleast3timesperweek;combinedprintanddigitalcirculationSource(s):KantarSifo;Myndighetenförpress,radioochtvRankingofselecteddailycitynewspapersinSwedenfrom2020and2022,basedonnumberofreaders(in1,000s)RankingofcitynewspapersinSweden2020-2022,basedonnumberofreaders2020202120221,4001,2001,00080060040020001,1531,1141,035788748691568525515506494472372310274817569DagensNyheterSvenskaDagbladetGöteborgs-PostenDagensIndustriSydsvenskanSkånskaDagbladet8Description:DagensNyheterwasthemostreaddailycitynewspaperinSwedenin2022,with1.1millionpeoplereadingthepaperpublishedbyBonniereitherinprintformoronline.ThesecondmostpopularcitynewspaperwasSvenskaDagbladetwith788thousandreaders.ReadmoreNote(s):Sweden;2020to2022;includesprintanddigitalSource(s):KantarSifoFrequencyofreadingdailynewspapersonlineinSwedenasofFebruary2022FrequencyofreadingdailynewspapersonlineinSweden202260%50%40%55%40%31%30%20%10%0%DailyWeeklyAtleastonceinthelast12months9Description:AsurveybetweenJanuaryandFebruary2022inSwedenfoundthat31percentofrespondentsreadonlinedailynewspaperseverydayinthelast12months.ThiswassignificantlyhigherthantheshareofSwedeswhoreadprinteddailynewspapersonadailybasis,whichatthetimeofsurveywasunder17percent.ReadmoreNote(s):Sweden;JanuarytoFebruary2022;3,786respondents;8yearsandolder;internetusersSource(s):Internetstiftelsen;NovusShareofdailynewspapersubscribersinSwedenfrom2009to2022DailynewspapersubscribersinSweden2009-202270%66%64%62%59%60%50%40%30%20%10%0%57%55%53%52%50%50%50%49%49%46%2009201020112012201320142015201620172018201920202021202210Description:In2022,52percentofindividualsrespondingtoasurveyinSwedenreportedsubscribingtoadailynewspaper,upbytwopercentagepointsfromthepreviousyear.Whilstthissmallincreaseisgoodnewsforcompanies,itremainsfaroffthenearly60percentrecordedadecadeearlier.ReadmoreNote(s):Sweden;2009to2022;9-85years;includesprintanddigitalversionsofmorningoreveningnewspapers;*Refersto2022.Thenumberofrespondentsmaydiffertopreviousyears.Figuresforyears2009to2020werepreviouslypublished[...]

ReadmoreSource(s):NORDICOM;OrigoNumberofreadersofeveningnewspapersinSwedenin2022,byformat(in1,000s)ReadersofeveningnewspapersinSweden2022,byformatPrint(incl.e-magazines)Digital4,0003,7513,5003,0002,5002,0001,5001,0005002,4601,424751347300184140ExpressenSport*57540AftonbladetExpressen*AftonbladetSportbladetGTKvällsposten11Description:Aftonbladet,publishedbySchibsted,rankedhighestamongdigitalversionsofSwedisheveningnewspapersin2022,withover3.75millionreaders.Thepaperalsohadthemostprintreaders,with347thousand.SecondcameBonnier'sExpressen,with2.46milliondigitalreadersand300thousandprintreaders.ReadmoreNote(s):Sweden;2022;38,507respondents;weekdaynewspapers;onanaverageday;*ReferstotheEX/GT/KvPpackages.

ReadmoreSource(s):KantarSifoCHAPTER

02DenmarkNewspaperpublishingrevenueinDenmarkfrom3rdquarter2018to2ndquarter2023(inmillionDKK)NewspaperpublishingrevenueinDenmarkquarterly2018-20231,4001,1891,1791,1681,1491,2001,00080060040020001,0911,0771,0671,064975976965960944928925930918883883847Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q22018

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202313Description:Inthesecondquarterof2023,newspaperpublishingrevenueinDenmarkamountedto930millionDanishkroner.Comparedtothesameperiodoneyearbefore,thiswasadecreaseof30millionkroner.Revenuetendstobehighestinthefinalquarterofeachyear.ReadmoreNote(s):Denmark;Q32018toQ22022;currentprices,excl.VAT,incl.exciseduties;publicationdateisdateofacessSource(s):StatisticsDenmarkConsumerpriceindex(CPI)fornewspapersinDenmarkfromJanuary2019toJune2023MonthlyCPIfornewspapersinDenmarkmonthly2019-2023160145.4141.2135.6140133.2129.2127.9124.3123117.4116.5120100806040200Jan2019Jun2019Jan2020Jun2020Jan2021Jun2021Jan2022Jun2022Jan2023Jun202314Description:InJune2023,theconsumerpriceindex(CPI)fornewspapersinDenmarkwas145.4.Thismarksanincreaseofalmosttenpointscomparedtothepreviousyearandalsoanewpeakcomparedtorecentyears.

ReadmoreNote(s):DenmarkSource(s):StatisticsDenmarkRankingofnationaldailynewspapersinDenmarkfrom2018to2022,bynumberofweeklyreaders(in1,000s)WeeklyreadersofnationaldailynewspapersinDenmark2018-2022Numberofreadersinthousands2022300202140020202019500201801002006007008009001,000501486PolitikenB.T.457451556568366625870347345352Jyllands-PostenBerlingske412420306312300334320267256227EkstraBladetKristeligtDagbladWeekendavisen(fre)Børsen287329210208204216199208208209199193202198205246256168167168187178Information2020192319Licitationen15Description:In2022,PolitikenwasthelargestdailynewspaperinDenmark,with501thousandweeklyreadersthatyear.Jyllands-PostenhadthesecondhighestreachinDenmark.ReadmoreNote(s):Denmark;2018to2022;12yearsandolderSource(s):KantarGallupShareofpeoplewhohadnewspaperdeliveryoronlinenewspapersubscriptionsinDenmarkfrom3rdquarter2018to2ndquarter2023ShareofnewspapersubscribersinDenmarkquarterly2018-202330%25%24%24%24%25%20%15%10%5%23%23%23%23%23%23%22%22%22%22%22%22%22%22%22%21%0%Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q22018

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202316Description:Accordingtoasurveyfromthesecondquarterof2023,23percentofDanishpeoplewhohaveconsumednewsonpaperoronlinenewssiteshadnewspaperdeliveryoronlinenewspapersubscriptions.Inthecorrespondingperiodayearearlier,theamountwasalmostexactlythesame.Asidefromverysmallfluctuations,therearefewsignsofgrowthinthisarea.ReadmoreNote(s):Denmark;Q32018toQ22023;2,000respondentseachmonth;16yearsandolder;peoplewhohaveconsumednewsonpaperoronlinenewssitesSource(s):StatisticsDenmarkConsumptionofprintanddigitalnewspapersinDenmarkin2ndquarter2023,byaccessNewspaperconsumptioninDenmarkQ22023,byaccess50%47%45%40%35%30%25%20%15%10%5%23%6%0%ReadingfreenewspapersorfreearticlesonlineNewspaperdeliverysubscriptionoronlinenewspapersubscriptionOthermethods17Description:AsurveylookingatconsumptionofnewsinDenmarkfoundthatonly23percentofrespondentssubscribedtonewspaperdeliveryoronlinenewspapers.Themajoritypreferredfreenewscontent,inlinewithgeneralnewsconsumptiontrendsacrosstheregion.ReadmoreNote(s):Denmark;Q22023;16yearsandolderSource(s):StatisticsDenmarkConsumptionofprintanddigitalnewspapersinDenmarkin2ndquarter2023,bygenderNewspaperconsumptioninDenmarkQ22023,bygenderMenWomen60%49%50%40%30%20%10%0%44%24%23%6%6%ReadingfreenewspapersorfreearticlesonlineNewspaperdeliverysubscriptionoronlinenewspapersubscriptionOthermethods18Description:In2023,49percentofmenreadfreenewspapersorfreearticlesonline,whiletheshareofwomenwhodidsowas44percent.Newspaperdeliveryoronlinenewspapersubscriptionwasthesecondmostusedmethod,withasimilarshareofmenandwomenaccessingprintordigitalnewspapersthisway.ReadmoreNote(s):Denmark;Q22023;16yearsandolderSource(s):StatisticsDenmarkCHAPTER

03NorwayRevenueofnewspapercompaniesinNorwayfrom2014to2022(inmillionNOK)RevenueofnewspapercompaniesinNorway16,00013,54114,00012,00010,0008,0006,0004,0002,000012,76012,22512,04911,84511,59411,49811,55011,24220142015201620172018201920202021202220Description:TherevenueofNorwegiannewspapercompaniessteadilydecreasedbetween2014and2020,butinthemostrecentyearmeasured,2022,amountedto12.23billionNorwegiankronor,upfrom11.24billionNOKin2021and12.05billionNOKinthepreviousyear.Incomparison,the2014figurewasover13.5billion.ReadmoreNote(s):Norway;2014to2022;basedonannualreportsandestimatesSource(s):NorwegianMediaAuthorityRevenueofprintedanddigitalnewspapersinNorwayfrom2014to2021(inmillionNOK)RevenueofprintedanddigitalnewspapersinNorway2014-2021DigitalnewspapersPrintednewspapers14,00011,52212,00010,0008,0006,0004,0002,000010,5379,6878,9768,5228,2117,2246,9395,1154,0423,4003,0312,5222,2232,1582,0452014201520162017201820192020202121Description:InNorway,therevenuefromprintednewspaperswasalmosttwiceashighastherevenueofdigitalnewspapersin2020,withdigitalrevenueat4.04billionNorwegiankronorandprintrevenueat7.2billion.However,asdigitalrevenueclimbseachyear,printcontinuestofall.Thistrendalsocontinuedin2021,whenrevenuefromprintednewspapersdroppedbelowsevenbillionNOK,whereasethedigitalrevenuesurpassedfivebillionNOKforthefirsttime.Backin2014,printednewspaper[...]

ReadmoreNote(s):Norway;basedonannualreportsandestimatesSource(s):NorwegianMediaAuthorityDigitalshareofthetotalrevenueofnewspapercompaniesinNorwayin2021and2022,bynewspapertypeDigitalshareofthetotalrevenueofnewspapercompaniesinNorway2022,bytype2021202270%58.8%60%50%40%30%20%10%0%53%44.2%42.7%38.9%38%37.9%37%35.1%32.1%26.5%23.6%NationalnewspapersMiddle-sizedlocalnewspapersBigregional/localnewspapersSmalllocalnewspapersNationalnichenewspapersSmallestlocalnewspapers22Description:In2022,thedigitalsaleofnationalnewspapersinNorwayaccountedfor58.8percentofthetotalrevenuesfromthatnewspapertype,upfrom53percentinthepreviousyear.Thedigitalshareoftherevenueofmiddle-sizedlocalnewspapersinNorwayalsoincreasedbetween2021and2022,alongwithnationalnicheandsmallestlocalpapers.Bycontrast,bigandsmalllocalnewspaperssawthedigitalsharesoftheirrevenuedecreasecomparedtotheyearbefore.

ReadmoreNote(s):Norway;2021-2022Source(s):NorwegianMediaAuthorityAdvertisingrevenueofprintedanddigitalnewspapersinNorwayfrom2014to2021(inbillionNOK)Advertisingrevenueofprinted&digitalnewspapersinNorway2014-2021DigitalPrint5.54.975.04.54.03.53.02.52.01.51.04.253.463.042.772.52.431.821.881.821.671.691.631.61.461.452014201520162017201820192020202123/statistics/734919/advertising-revenue-of-print-and-digital-newspapers-in-norwayIn2021,digitalnewspaperadvertisingrevenuesinNorwayincreasedbyathirdyearonyearandaountedto2.43billionkroner.Printadrevenuesremainedstable.Intotal,Norwegiannewspapersgenerated4.25billionkronerisadrevenuesthatyear.ReadmoreNote(s):Norway;2014to2021Source(s):NorwegianMediaAuthorityRankingofnewspapersinNorwayin2022,bytotalcirculationRankingofnewspapersinNorway2022,bytotalcirculationCirculation050,000100,000150,000200,000250,000300,000308,469350,000VGtotaltAftenpostentotaltDagbladettotaltDagensNæringslivBergensTidendeAdresseavisen252,448110,09294,09489,53375,58463,973StavangerAftenbladFædrelandsvennenKlassekampen37,26133,26533,148RomerikesBlad24Description:VG(VerdensGang)isthenewspaperwiththehighestcirculationinNorway.In2022,thepaper'stotalcirculationamountedtoover308thousandsoldcopies.Aftenpostencameinsecondplace,withroughly252thousandcopies.

ReadmoreNote(s):Norway;2022Source(s):Landslagetforlokalaviser;medianorway;MediebedriftenesLandsforening;VoldaUniversityCollegeShareofpopulationreadingonlinenewspapersdailyinNorwayfrom2018to2022PopulationreadingonlinenewspapersdailyinNorway2018-202280%70%70%69%65%64%62%60%50%40%30%20%10%0%2018201920202021202225Description:ThepopularityofreadingonlinenewspapersinNorwayhasbeenincreasingnrecentyears.Howeverin2022,64percentofNorwegiansstatedtohavereadnewspapersonlineonanaverageday,downfrom69percentinthepreviousyear.

ReadmoreNote(s):Norway;2018to2022;3,131respondents;9yearsandolderSource(s):StatisticsNorwayShareofonlinenewspapersubscribersinNorwayfrom2014to2022ShareofonlinenewspapersubscribersinNorway2014-202245%41%40%35%36%29