德国公平贸易情况分析报告-外文版培训课件

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TRENDSFairtradeinGermanyCHAPTER

01OverviewRevenuefromfairtradeproductsinGermanyfrom1993to2023(inmillioneuros)FairtradeproductsalesrevenueinGermany1993-20233,0002,5002,0001,5001,00050001993

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20233Description:Fairtradeproductsalessawasignificantincreaseovertheperiodofconsideration.Whilerevenueamountedtoabout29millioneurosin1993,in2023salesgeneratedaround2.56billioneuros.

ReadmoreNote(s):Germany;1993to2023Source(s):TransFairSalesvolumeofselectedfairtradeproductsinGermanyfrom2012to2023,byproductgroup(intons)SalesvolumeoffairtradeproductsinGermany2012-2023,byproductgroupProducts2012211399322223679620133180011020262020145145013020352020156809413590404920167405917021496320179094618367450520189706420360495220136822858Bananas/tropicalfruitsCoffeeSugarChocolate10201160118812531723171820Confectionery(excl.chocolateandicecream)93713701390139919562083186123Rice799304143200790370280200790420900200681558772560674671839754117Cocoa/chocolatedrinksHoneyTea13882761244334137536513123831434Description:Thetropicalfruitssegment(mostlybananas)wasthemostimportantsegmentinthefairtradesectorbasedonsalesvolume.In2023,roughly120,242tonsoffairtradetropicalfruitsweresoldinGermany.Otherleadingproductsincludedcoffeeandsugar.ReadmoreNote(s):Germany;2012to2023Source(s):TransFairRevenuefromfairtradeproductsinGermanyfrom2012to2023,byproductgroup(inmillioneuros)FairtradeproductsalesrevenueinGermany2012-2023,byproductgroupCoffee251.06290Tropical

fruits*37.69Textiles41.9553Flowers81.09Ice

cream48.2220122013201420152016201720182019202020212022202358.17103.32118.83113.655.29332.61357.192.4270.9571.265.29115.76129.82159.16160.15225.77182.36176.82211.29229.5582.76416.25441.96472.53533.24492.04540.89705.45837.1377.61129.13146.07194.18178.53172.47180.38196.48116.996.65121.88128.08167.05167.39179.73134.18137.35107.29111.96112.74160.73147.76185.37108.175Description:In2023,revenuefromfairtradecoffeesoldinGermanyreachedaround837.1millioneuros,anincreasecomparedtothepreviousyear.ThistimelineshowsthemarketvolumeforfairtradeproductsinGermanyfrom2012to2023,brokendownbyproductgroup.ReadmoreNote(s):Germany;2012to2023;*Approximately99percentofwhichwerebananas.**"Instantmixeddrinks"wereincludedinthe"coldmixeddrinks"categoryuntil2012.Thiscategorywascalled"mixeddrinks"upuntil2012.***"Spices"were[...]

ReadmoreSource(s):TransFairShareoforganicproductsinselectedfairtradeproductsinGermanyfrom2013to2023,byproductgroupOrganicproductshareinfairtradeproductsinGermany2013-2023,byproductgroupTropicalfruits*Cocoa/chocolatedrinksTeaRiceCoffeeSugarChocolateIcecreamConfectionery(excl.chocolateandicecream)Honey110%90%70%50%30%10%-10%-30%-50%201320142015201620172018201920202021202220236Description:In2023,roughly89percentofallfairtradecocoa(incl.cocoadrinks)soldinGermanycamefromorganicproduction.Figuresfluctuatedonlyslightlyduringthetimelinepresented.ReadmoreNote(s):Germany;2013to2023;SalesvolumeshareSource(s):TransFairNumberofpeoplewhopayattentionwhenshoppingthattheirpurchasesarefairtradecertifiedinGermanyfrom2019to2023(inmillions)SurveyonthepreferenceforfairtradeproductsinGermany2019-20231816.9716.7415.9815.7815.751614121086420201920202021202220237Description:In2023,over16.7millionconsumersinGermanypaidattentiontoafairtradesealwhenshopping.Figuresincreasedyear-on-yearduringthespecifiedtimeperiod.ThedataisbasedonasurveyconductedinGermanyonthenumberofpeoplewhopayattentionwhenshoppingthattheirpurchasesarefairtradecertified.ReadmoreNote(s):Germany;2019to2023;14yearsandolder;German-speakingpopulationSource(s):IfDAllensbachDoyoupayattentiontothefairtradesealwhengroceryshopping?BuyingfairtradeproductsinGermany2021-2023,bygender202120222023*70%60%50%40%30%20%10%0%64%62%61%50%50%44%MenWomen8/statistics/1094031/buying-fair-trade-products-by-gender-germanyAccordingtothesurveyathand,in2023around60percentofwomeninGermanypaidattentiontothefairtradesealwhenshoppingforgroceries,comparedto50percentofmen.Figuresdidnotchangesignificantlyduringthespecifiedtimeline.

ReadmoreNote(s):Germany;2021bis2023*;1,000respondents;14yearsandolder;*Thesourcenotes,"The2022surveytookplacefromMay15toMay26,2023.Thesurveyquestionwasaskedinthefollowingwording:"Onealways/usuallypaysattention[...]

ReadmoreSource(s):BMELCHAPTER

02RevenuefromfairtradeproductsRevenuefromfairtradecoffeeinGermanyfrom2011to2023(inmillioneuros)RevenuefromfairtradecoffeeinGermany2011-2023900800700600500400837.13705.45540.89533.24492.04472.53441.96416.25357.1332.612903002001000251.062012237.9620112013201420152016201720182019202020212022202310Description:In2023,revenuesfromfairtradecoffeereachedroughly837.1millioneuros.Thiswasanincreasecomparedtothepreviousyearat705.5millioneuros.

ReadmoreNote(s):Germany;2011to2023Source(s):TransFairRevenuefromfairtradeteainGermanyfrom2011to2023(inmillioneuros)FairtradetearevenueinGermany2011-202340353025201535.9735.7425.6621.5619.1518.2717.9416.713.89.788.6710588.140201120122013201420152016201720182019202020212022202311Description:FairtradeteasalesinGermanygeneratedaround36millioneurosworthofrevenuein2023.Thiswasnotasignificantchangecomparedtotheyearbefore.

ReadmoreNote(s):Germany;2011to2023Source(s):TransFairRevenuefromfairtradecocoaandcocoadrinksinGermanyfrom2011to2023(inmillioneuros)RevenuefromfairtradecocoainGermany2011-2023141210812.149.748.748.157.347.166.3764.464.484203.382.972.432.34201120122013201420152016201720182019202020212022202312Description:In2023,revenuesfromfairtradecocoaproductsreachedroughly12.1millioneuros,anincreasecomparedtothepreviousyearat9.74millioneuros.Figuresincreasedannuallyduringthetimelineshown.

ReadmoreNote(s):Germany;2011to2023;Incl.drinkingchocolateSource(s):TransFairRevenuefromfairtradefruitjuiceinGermanyfrom2011to2022(inmillioneuros)FairtradefruitjuicerevenueinGermany2011-202230252023.8222.3722.1821.5921.6121.4220.7820.5515.991512.4110.389.66105020112012201320142015201620172018201920202021202213Description:In2021,fairtradefruitjuicerevenueinGermanyamountedto21.61millioneuros,adecreasecomparedto22.37millioneurosin2020.ThisstatisticshowsthefairtradefruitjuicerevenueinGermanyfrom2011to2021.

ReadmoreNote(s):Germany;2011to2022Source(s):TransFairRevenuefromfairtradewineinGermanyfrom2011to2022(inmillioneuros)FairtradewinerevenueinGermanyto2022201816141210817.1615.7313.9813.1710.9410.499.747.9864.363.883.644202.7620112012201320142015201620172018201920202021202214Description:Accordingtothestatisticathand,therevenuefromfairtradewineinGermanyamountedto7.98millioneurosin2022,adecreasecomparedto9.74millioneurostheyearbefore.Figuresfluctuatedduringthespecifiedtimeperiod.

ReadmoreNote(s):Germany;2011to2022Source(s):TransFairRevenuefromtropicalfruits/bananaswithafairtradesealinGermanyfrom2011to2023(inmillioneuros)FairtradetropicalfruitsrevenueinGermany2011-2023300250200150255.77229.55211.29182.36176.82159.16160.15129.82115.7692.42201410050058.17201337.69201221.39201120152016201720182019202020212022202315Description:In2023,theturnoverfromfairtradefruitwasaround229.6millioneuros,anincreasecomparedto2022.Figuresvariedinrecentyears.

ReadmoreNote(s):Germany;2011to2023Source(s):TransFairRevenuefromfairtradeicecreaminGermanyfrom2011to2023(inmillioneuros)RevenuefromfairtradeicecreaminGermany2011-202320018016014012010080185.37160.73147.76111.96112.74107.29108.1796.6582.7665.29201455.292013604020048.22201215.34201120152016201720182019202020212022202316Description:In2023,fairtradeicecreamgeneratedaround108.2millioneurosinrevenue.Thiswasanoticeabledecreasecomparedtotheyearbefore.

ReadmoreNote(s):Germany;2011to2023Source(s):TransFairRevenuefromfairtradeconfectioneryinGermanyfrom2011to2023(inmillioneuros)FairtradeconfectioneryrevenueGermany2011-20234035302535.9230.4128.428.1326.7926.7624.6122.2220.1219.5919.33201510514.4520129.85020112013201420152016201720182019202020212022202317Description:In2023,fairtradeconfectionerygeneratedarevenueofaround35.9millioneuros,whichwasanincreasecomparedtothepreviousyear.Itwasalsothehighestfigureduringthetimelineonthegraph.

ReadmoreNote(s):Germany;2011to2023;ExcludingchocolateandicecreamSource(s):TransFairRevenuefromfairtradechocolateinGermanyfrom2011to2023(inmillioneuros)RevenuesfromfairtradechocolateinGermany2011-202312010080103.6684.779.4461.066043.8620194034.03201732.41201632.65201823.7121.43201421.99201518.81201320014.7220122011202020212022202318Description:In2023,revenuesfromfairtradechocolatereached103.7millioneuros,upfrom84.7millioneurosthepreviousyear.Figuresincreasedalmostannuallyduringthetimelineonthegraph.

ReadmoreNote(s):Germany;2011to2023Source(s):TransFairRevenuefromfairtradesugarinGermanyfrom2011to2022(inmillioneuros)FairtradesugarrevenueinGermany2011-20223025201527.4223.3222.5220.617.3717.3316.1114.1712.011058.857.566.98020112012201320142015201620172018201920202021202219Description:In2022,fairtradesugarsalesgeneratedaround27.4millioneurosworthofrevenueinGermany.Thiswasanincreaseon2021.Revenuefluctuatedduringthespecifiedtimeperiod.

ReadmoreNote(s):Germany;2011to2022Source(s):TransFairRevenuefromfairtradericeinGermanyfrom2011to2023(inmillioneuros)FairtradericerevenueinGermany2011-20231614121014.7313.6612.379.1587.066.185.855.4564205.044.453.993.943.95201120122013201420152016201720182019202020212022202320Description:In2023,fairtradericegeneratedaround13.66millioneurosworthofrevenueinGermany.Thiswasadecreasecomparedtothepreviousyear.

ReadmoreNote(s):Germany;2011to2023Source(s):TransFairRevenuefromfairtradehoneyinGermanyfrom2011to2023(inmillioneuros)RevenuefromfairtradehoneyinGermany2011-2023141210812.9912.2612.1411.9711.8911.7511.5910.9910.126.1364203.32.491.29201120122013201420152016201720182019202020212022202321Description:In2023,revenuefromfairtradehoneyamountedtoroughly10.1millioneuros.Thiswasadecreasecomparedtorecentyears.

ReadmoreNote(s):Germany;2011to2023Source(s):TransFairRevenuefromfairtradeflowersinGermanyfrom2011to2023(inmillioneuros)RevenuefromfairtradeflowersinGermany2011-2023200180160179.73167.05167.39137.35134.18140128.08121.88118.83116.9113.6120100806040200103.3281.0929.69201120122013201420152016201720182019202020212022202322Description:In2023,revenuesfromfairtradeflowersreachedroughly137.3millioneuros,anincreasecomparedtothepreviousyear.However,thesefigureswerenoticeablylowerthaninrecentyears.

ReadmoreNote(s):Germany;2011to2023Source(s):TransFairRevenuefromfairtradetextilesinGermanyfrom2011to2023(inmillioneuros)RevenuefromfairtradetextilesinGermany2011-2023250200150196.48194.18180.38178.53172.47146.07129.1310070.955377.61201671.241.955016.3020112012201320142015201720182019202020212022202323Description:In2023,fairtradetextilesgeneratedarevenueofroughly196.5millioneuros.Thiswasthehighestfigureduringthetimelinedisplayed.ReadmoreNote(s):Germany;2011to2023Source(s):TransFairRevenuefromfairtradecosmeticsinGermanyfrom2014to2023(ineuros)FairtradecosmeticsrevenueinGermany2014-2023900,000800,000700,000600,000814,975584,103533,428504,078479,858471,350500,000400,000300,000200,000100,0000439,752434,117294,446120,000201420152016201720182019202020212022202324Description:In2023,fairtradecosmeticsgeneratedaround815thousandeurosworthofrevenueinGermany.Thiswasanoticeableincreasecomparedtothepreviousyear.

ReadmoreNote(s):Germany;2014to2023Source(s):TransFairCHAPTER

03SalesvolumeoffairtradeproductsSalesvolumeofcertifiedfairtradecoffeeinGermanyfrom1999to2023(in1,000tons)SalesvolumeoffairtradecoffeeinGermany1999-20233025201510524.4324.1624.0623.1922.8820.3618.3717.0213.5913.0211.029.328.817.25.624.964.353.93.353.33.1

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202326Description:In2023,around23.2thousandtonsoffairtradecoffeeweresoldinGermany.Thiswasadecreasecomparedtorecentyears.Figuresfluctuatedduringthetimelineshown.

ReadmoreNote(s):Germany;1999to2023;RoastedSource(s):TransFairSalesvolumeofcertifiedfairtradeteainGermanyfrom2005to2023(intons)SalesvolumeoffairtradeteainGermany2005-20237006005004006305655134313833653593342763002292312172022002002001982001000163155200520062007200820092010201120122013201420152016201720182019202020212022202327Description:In2023,roughly565tonsoffairtradeteaweresoldinGermany,adecreasecomparedtothepreviousyear.Figurespeakedin2022.

ReadmoreNote(s):Germany;2005to2023Source(s):TransFairSalesvolumeofcertifiedfairtradecocoainGermanyfrom2004to2023(intons)SalesvolumeoffairtradecocoainGermany2004-20231,2001,0008001,0469419318867737546715585606004203704003042932752402462152051602000902004

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202328Description:Thesalesvolumeoffairtradecocoa(incl.cocoadrinks)grewsignificantlyovertheperiodofconsideration,from215tonsin2004toover1,000tonsin2023.

ReadmoreNote(s):Germany;2004to2023;Incl.cocoadrinksSource(s):TransFairSalesvolumeofcertifiedfairtradefruitjuiceinGermanyfrom2005to2023(in1,000liters)SalesvolumeoffairtradefruitjuiceinGermany2005-202318,00016,00014,00012,00010,0008,00016,56816,008

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202329Description:In2023,roughly14millionlitersoffairtradefruitjuiceweresoldinGermany.Thiswasadecreasecomparedtotheyearbefore.Figuresdecreasedinrecentyears.

ReadmoreNote(s):Germany;2005to2023Source(s):TransFairSalesvolumeofcertifiedfairtradewineinGermanyfrom2005to2023(inliters)SalesvolumeoffairtradewineinGermany2005-20233,500,0003,000,0002,500,0002,000,0001,500,0001,000,0003,119,3362,859,7552,541,0802,633,6321,989,7281,908,0141,947,7641,562,7801,407,3141,105,000863,000612,749968,610809,750688,000557,000500,0000323,000238,000149,0002005

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202330Description:Fairtradewinesalesincreasedovertheperiodofconsiderationfromroughly150thousandlitersin2005toaround1.56millionlitersin2023.Thiswasalsoanincreasecomparedtotheyearbefore,thoughstillbehindpre-pandemiclevels.

ReadmoreNote(s):Germany;2005to2023Source(s):TransFairSalesoftropicalfruits/bananaswiththefairtradesealinGermanyfrom2006to2023(intons)FairtradetropicalfruitssalesinGermany2006-2023160,000140,000120,000100,00080,000136,829124,285120,242117,651114,07697,06490,94674,05968,09460,00051,450201440,00031,800201321,139201220,000013,600200712,000200811,86220119,800200610,25320097,476201020152016201720182019202020212022202331Description:In2023,thesalesoffairtradetropicalfruits,mainlybananas,amountedtoaround120,242tons.Thiswasadecreasecomparedtotheyearbefore.

ReadmoreNote(s):Germany;2006to2023Source(s):TransFairSalesvolumeofcertifiedfairtradeicecreaminGermanyfrom2008to2023(intons)SalesvolumeoffairtradeicecreaminGermany2008-202314,00012,00010,0008,00011,55311,35910,4427,9977,9677,6346,9046,002.95,9116,0004,66020144,05020134,0002,00003,44420121,0962011600300210200820092010201520162017*201820192020**20212022202332Description:Fairtradeicecreamsalesmostlyincreasedsteadilyovertheperiodofconsideration.Whileroughly210tonsoffairtradeicecreamweresoldinGermanyin2008,thesalesvolumehadgrowntoaround11.55thousandtonsin2022.However,2023sawasignificantdroptoaroundsixthousandtons.ReadmoreNote(s):Germany;2008to2023Source(s):TransFairSalesvolumeofcertifiedfairtradeconfectioneryinGermanyfrom2008to2023(intons)SalesvolumeoffairtradeconfectioneryinGermany2008-20232,5002,0002,0832,0381,9861,9561,9051,8161,7851,5261,5001,3901,3991,3709371,0005000659285195170200820092010201120122013201420152016201720182019202020212022202333Description:In2023,around1.99thousandtonsoffairtradeconfectioneryweresoldinGermany,anincreasecomparedtothepreviousyearatroughly1.78thousandtons.Figuresfluctuatedduringthetimelineshownonthegraph.

ReadmoreNote(s):Germany;2008to2023;Excl.chocolateandicecreamSource(s):TransFairSalesvolumeofcertifiedfairtradechocolateinGermanyfrom2005to2023(intons)SalesvolumeoffairtradechocolateinGermany2005-20235,0004,5004,0003,5003,0002,5002,0001,5001,00050002005

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202334Description:In2023,roughly4.3thousandtonsoffairtradechocolateweresoldinGermany,anincreasecomparedtothepreviousyearat3.9thousandtons.Figuresincreasedannuallyduringthetimelineshown.

ReadmoreNote(s):Germany;2005to2023Source(s):TransFairSalesvolumeofcertifiedfairtradesugarinGermanyfrom2007to2023(intons)SalesvolumeoffairtradesugarinGermany2007-20239,0008,0007,0006,0005,0004,0003,0008,2547,9607,6847,7295,8874,9634,9524,5054,0493,5202,62020132,23520122,0481,80020102,0001,00001,55020091,250200865020072011201420152016201720182019202020212022202335Description:Fairtradesugarsalesincreasedsteadilyovertheperiodofconsideration,from650tonsin2007toroughly7.7thousandtonsin2023.Thelatterwas,however,adecreasecomparedtotheyearbefore

ReadmoreNote(s):Germany;2007to2023Source(s):TransFairSalesvolumeofcertifiedfairtradericeinGermanyfrom2006to2023(intons)SalesvolumeoffairtradericeinGermany2006-20232,0001,8001,6001,4001,2001,0001,7561,6721,4501,2361,176975839799790790772800681674605535600400200045130417020062007200820092010201120122013201420152016201720182019202020212022202336Description: