2024年非洲品牌200强（英）-44正式版

Africa2002024TheannualreportonthemostvaluableandstrongestAfricanbrandsMay2024ContentsAboutBrandFinance34ForewordDavidHaigh,Chairman&CEO,BrandFinanceRankingAnalysis7BrandValueRanking(USDm)18BrandSpotlights22EquityBank23InterviewwithDr.JamesMwangi,CBSGroupManagingDirector&CEOStandardBank26InterviewwithDianaSpringer,ExecutiveHead,BrandandMarketingMethodologyOurServices2935©2024Allrightsreserved.BrandFinancePlc.BrandFinanceAfrica2002024/africaꢀ2BridgingthegapbetweenMarketingandFinanceAboutBrandFinanceBrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.QuantifyingthefinancialvalueofbrandsWeputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually.Theworld'sleadingbrandvaluationUniquecombinationofexpertiseOurteamshaveexperienceacrossawiderangeofdisciplinesfrommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.consultancy.PridingourselvesontechnicalcredibilityForbusinessenquiries,pleasecontact:RichardHaighManagingDirectorrd.haigh@BrandFinance,acharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityFormediaenquiries,pleasecontact:PennyErrickerGlobalPressEnquiresp.erricker@Forallotherenquiries:enquiries@brandfi+442073899400www.brandfiStandardsBoard.ForewordBrandvaluationhelpscompaniesunderstandthevalueoftheirbrandandhowitcontributestotheoverallvalueofthecompany.Thisimportantunderstandingcaninformdecision-makingrelatedtomarketingandbrandingefforts,aswellasprovideabenchmarkforfutureperformance.Itcanalsobeusedtohelpattractinvestorsandsecurefinancing,asastrongbrandcanbeavaluableasset.Additionally,brandvaluationcanbeusefulintheeventofamergeroracquisition,asitcanhelpdeterminethevalueofthebrandbeingacquired.Overall,brandvaluationhelpsorganisationsunderstandtheworthoftheirbrandandhowitfitsintotheiroverallbusinessstrategy.Astrongbrandcanleadtoimprovedbusinessreturnsinseveralways.First,astrongbrandcanhelpacompanydifferentiateitselffromitscompetitorsandestablishauniqueidentityinthemarket,whichcanleadtoincreasedcustomerloyaltyandretention.This,inturn,canleadtohighersalesandrevenue.Astrongbrandcanalsohelpacompanycommandahigherpriceforitsproductsorservices,asconsumersarewillingtopaymoreforabrandtheyperceiveashigh-qualityandtrustworthy.DavidHaighChairman&CEO,BrandFinanceInaddition,astrongbrandcanhelpacompanyattracttoptalent,asemployeesmaybemoreattractedtoworkforawell-knownandreputablebrand.Finally,astrongbrandcanprovideacompanywithacompetitiveadvantageandhelpitweathereconomicdownturnsorindustrydisruptions.Thisyear,BrandFinancehasinvestedmoreinresearchingandunderstandingcustomerperceptionofbrandsacrosstheworldthaneverbefore,withoriginalresearchtakingplaceindozensofjurisdictionsglobally.Thereportyouarereadingisbasedonthisextensiveoriginalresearch,withthefindingsrepresentingacatalystforfurtherconversations.Ifyouwanttohelpbuildastrongerbrand,orifyouwanttobetterunderstandthevalueofyourbrand,pleasecontacttheBrandFinanceteamandIanytime.Ilookforwardtotheconversationandhelpingtobuildamoreprofitablefutureforyourbrand.BrandFinanceAfrica2002024/africaꢀ4GainInsightLeveragestrategicinsightstoenhanceyourbrand'sfinancialstanding.RequestStrategicGuidanceyourownBrandValueReportStrategiseeffectivelytopositionyourbrandasamarketleader.BenchmarkYourPerformanceBenchmarkyourbrandagainstindustrystandardsforacompetitiveedgeinthecorporatelandscape.BrandFinance'sBrandValueReportprovidesacompletebreakdownoftheassumptions,datasources,andcalculationsusedtodetermineyourbrand’svalue,aswellasbrandequityresearch.EmpowerYourMarketingTeamEmpoweryourmarketingteamwithcomprehensiveknowledgeaboutyourbrand'sfinancialvalue.EnhanceCommunicationEachreportincludesexpertrecommendationsforgrowingbrandvalue,drivingperformance,andgaininginsightsintoyourpositionagainstpeers.Optimisecommunicationchannelsbyunderstandingandarticulatingyourbrand'sfinancialsignificance.DeepenUnderstandingDeepenyourfinancialacumenandmakewell-informeddecisionsforcorporatesuccess.enquiries@brandfi+6,000brandsOriginalmarketresearchonglobal,marketandsectorleadingbrands.GetFullAccesstoourGlobalData41countriesComprehensivecoverageformarketspecificlearningsthatinformdecisionmaking.31sectorsBenchmarkyourbrandagainstcompetitorsandleverageindustrylevelinsightstoempoweryourstrategy.BrandFinance'sGlobalBrandEquityMonitorResearchutilisesacomprehensiveframeworktotrackandmeasurethecorebuildingblocksthatunderpinstrongbrands,whiledeliveringnuancedinsightsthatdirectstrategyforunderstanding,maintainingandbuildingbrandstrength.+150,000respondentsRobustmarketrepresentationforaglobalperspective.8thconsecutiveyearTakealongerviewtotrackandlearnfromfastgrowingbrands,marketdisrupters,andmarketleaders.Brands,andcustomerrelationshipwithbrands,arecomplex.Assuchtheyrequireattention,directionandmeasuredsupportifthey’retofulfiltheirpotential.Ourbrandequityreportsdeliverexpertinsightandrecommendationstopoweryourbrandstrategiesandvaluation.StrategicInsightUnderstandyourbrandsstandinginthemarket,whatit’sknownforrelativetothecompetition,andwhatdrivescustomerdecisionmakingsoyoucancreatearoadmapforsuccess.enquiries@brandfiRankingAnalysisTelecomgiantMTNretainstopspotasAfrica’smostvaluablebrandamidstglobalexpansion+

MTN'suserbaseandrevenuesurgeinNigeria,cementingitsAfricandominance+

Vodacom'smarketpresencegrowsdespite2%valuedecline,boostedbyVodafoneconnection+

StandardBank'sbrandvaluerisesto$2billion,cementingitsplaceasAfrica'sthirdmostvaluablebrand+

Globalsuccess:Nando'sbreaksintotop5Africanbrands,shineswithculinaryinnovation+

EquityBankholdsstrongat$450milliondespiteeconomicchallenges,earnseliteAAA+rating+

EgyptalumandMisrFertilizersProductionleadasthefastest-growingAfricanbrands+

Checkers,M-PesaandAXAMansardareamongstnationalleadersidentifiedonSustainabilityPerceptionsIndexRankingAnalysisMTN’suserbaseandrevenuesurgeinNigeria,cementingitsAfricandominanceculturalnuances,andoperationalchallengesthataffectcustomerperceptionsandloyalty.Despitean18%decreaseinbrandvaluetoUSD3.6billion,MTNremainsthemostvaluableAfricanbrand,demonstratingitsstrongmarketpresenceandsustainedbrandequity.Thetelecommunicationsgianthassuccessfullyexpandeditsoperationstoover21marketsglobally.Notably,NigeriahassurpassedSouthAfricaasMTN'slargestmarketintermsofbothuserbaseandrevenuegeneration.Despitethechallengesposedbyitsinternationalexpansion,MTNhasdemonstratedremarkableresilience,maintaininganimpressivebrandstrength.WithanAAAratingandahighbrandstrengthindexof88outof100,MTN'ssuccessisattributedtoitseffectivestrategiesincustomerservice,advertising,loyaltyprograms,andoverallreputationmanagement.ThisexceptionalperformancereflectsMTN'sunwaveringcommitmenttomaintainingandenhancingitsbrandvalueandstrength,eveninthefaceoffluctuatingmarketdynamicsandoperationalchallenges.SuchresilienceandstrategicapproachtobrandmanagementsolidifyMTN'sstatusasanAfricanleaderintheglobaltelecommunicationsindustry,instillingconfidenceinitsstakeholdersaboutitsfutureprospects.MTN'sinternationalexpansionunderscoresthebenefitsandchallengesofoperatingindiversegeographicandregulatoryenvironments.BrandFinancehasfoundthatwhileglobaloperationsenhancebrandvisibilityandfinancialperformance,theyalsointroducecomplexitiesthatcannegativelyimpactbrandstrength.Theseincludenavigatingvaryingregulatorylandscapes,BrandFinanceAfrica2002024/africaꢀ9RankingAnalysisTop10MostValuableAfricanBrands2024©BrandFinancePlc.20241020304351$3.6bn-18%$2.3bn-2%$2.0bn+12%$1.5bn-$1.4bn-10%HgHDggCDgx61708292102$1.4bn-8%$1.1bn-10%$1.0bn+5%$1.0bn+14%$1.0bn+2%Vodacom'smarketpresencegrowsdespite2%valuedecline,boostedbyVodafoneconnectionVodacom'sprogressinthetelecommunicationssectorcontinues.Thebrand'svalueincreasedinZARdespitea2%declineinUSD,bringingits2024valuationtoUSD2.3billion.ThispositionsVodacomasthesecondmostvaluableAfricanbrand,highlightingitssignificantmarketpresenceandinfluenceacrossthecontinent.TherelationshipbetweenVodacomanditsmajorityshareholder,theUK-basedVodafone,isakeyfactorinVodacom'sbrandperceptionandmarketperformance.DespiteVodacom'soperationalautonomyanddistinctlistingontheJohannesburgStockExchange,itsaffiliationwithVodafonehasapositiveimpactonitsbrandequity.Thisassociationlikelycontributesahaloeffect,appealingparticularlytoexpatriatesandtouristsfamiliarwithVodafone,therebybolsteringVodacom'sbrandvaluethroughrecognisabilityandtrust.ThisstabilityshouldreassureindustryanalystsaboutVodacom'slong-termprospects.BrandFinanceAfrica2002024/africaꢀ10RankingAnalysisVodacom'sstandoutattributesintheAfricanmarketincludeitshighlyregardedwebsiteandapplicationinterface,exceptionalcustomerservice,andcomprehensivenetworkcoverage.Thesefactorssignificantlycontributetoitsfavourablebrandperception,settingitapartfromcompetitors.Vodacom'sstrengthindigitalplatformsandcustomerengagementreflectsadeepunderstandingofconsumerneedsandacommitmenttoprovidinghigh-qualityserviceandconnectivity.StandardBankbrandvaluerisesto$2billion,cementingitsplaceasAfrica'sthirdmostvaluablebrandStandardBankhasdemonstratedsignificantgrowthinbrandvalue,witha12%increasethisyear,obtainingabrandvaluationofUSD2.0billion.ThisachievementsecuresitspositionasthethirdmostvaluableAfricanbrand.BrandFinanceanalystsattributethissubstantialincreasetoStandardBank'sstrongmarketpresenceandeffectivestrategicinitiativestoenhancebrandequityandcustomerengagement.StandardBank'sconsiderablescaleandexpansivenetworkarepivotaltoitsperformance.BrandFinancehasfoundthatthesefactorssignificantlyimpactconsumerperceptionsregardingaccessibilityandconvenience,whicharecrucialinthebankingsector.Theeaseofconductingtransactionsandaccessingservicesdirectlyinfluencescustomersatisfactionandloyalty.Furthermore,StandardBank'ssuccessinadvertisingandword-of-mouthadvocacyunderscoresitsabilitytoresonatewithandcaptivateitstargetaudience.Highadvertisingrecallratesandpositiveword-of-mouthcommunicationreflectthebank'sprowessincraftingengagingmessagesthatappealtoitstargetaudience,furthersolidifyingitsstatureasoneofthemostdiscussedbrandsinthecountry.Thiscombinationofwidespreadaccessibility,effectivecommunicationstrategies,andastrongbrandpresencenotonlyelevatesStandardBank'sbrandvaluebutalsocementsitsstandingasaleadinginstitutioninAfrica'sbankingindustry,poisedforongoinggrowthandsuccessinthedynamicfinanciallandscape.BrandFinanceAfrica2002024/africaꢀ11RankingAnalysisGlobalsuccess:Nando'sbreaksintotop5Africanbrands,shineswithculinaryinnovationNando'sproudlycelebratesitsAfricanheritageandculinaryinnovationinitsstoresworldwide.ItsfirstinclusionintheBrandFinanceAfrica200rankingsisnotable,withabrandvalueofUSD1.5billion,makingitthefourthmostvaluableAfricanbrand.ThismilestonehighlightsNando'sasapowerhouseintheglobalrestaurantindustryandunderscoresitsstatusasoneofAfrica'smosticonicglobalbrands.DespiteitsAfricanrootsinSouthAfrica,mostofNando'srevenueisgeneratedfrominternationalmarkets,particularlytheUKandAustralia.Thisglobalfootprintisatestamenttothebrand'suniversalappealanditsabilitytoresonatewithdiverseculturesandtastes.Scoring77outof100inbrandstrength,Nando'sdemonstratesitsexcellenceinkeyareasthatcontributetoitsoverallbrandequity.Thebrandispraisedforitsstrategiclocationchoices,ensuringaccessibilityandvisibilityinprimeareas.Additionally,Nando'scommitmenttoinnovation,bothinmenuofferingsandcustomerexperience,setsitapartinacompetitivelandscape.Thehigh-qualityproducts,characterisedbytheiruniquePeri-Periflavour,reinforcethebrand'sdedicationtoculinaryexcellenceandcustomersatisfaction.Nando'sjourneyhasnotbeenwithoutchallenges.TheCOVID-19pandemicsignificantlyimpactedNando's,leadingtosubstantialsaleserosionaslockdownsandrestrictionsaffectedthehospitalitysectorworldwide.However,thebrand'sremarkablerecovery,culminatinginrecordrevenuesin2023,isapowerfultestamenttoitsresilienceandadaptability.Thisturnaroundreflectsstrategicadjustmentstooperationalmodels,anenhancedfocusondeliveryandtakeawayservices,andasteadfastcommitmenttomaintaininghighstandardsofqualityandinnovation.BrandFinanceAfrica2002024/africaꢀ12RankingAnalysisTop10StrongestAfricanBrands2024©BrandFinancePlc.2024122232425392.5092.3-0.791.5+1.190.2+1.590.1-ggggtDtD6170819010190.0-3.489.9-2.289.1-3.988.9-1.488.7-3.7DDEquityBankholdsstrongat$450milliondespiteeconomicchallenges,earnseliteAAA+ratingEquityBank’sbrandvalueremainedsteadywhenmeasuredinKES,butduetocurrencymovements,ithasfalleninvalueby15%toUSD450million.Despitethis,EquityBankretaineditspositionasthestrongestAfricanbrandandoneofthestrongestbankingbrandsglobally.Thisvaluationisparticularlynoteworthygiventhechallengingeconomicconditionscharacterisedbyincreasedloanlossprovisions,whichledtoadropinnetprofitdespiterobustgrowthininterestincome.Thebank'sabilitytosignificantlyaugmentitsnetinterestincomeamidstsuchfinancialpressuresunderscoresitsresilientrevenue-generatingcapabilityandstrategicfinancialmanagement.Thebrand'sstrengthisfurtherevidencedbyitsimpressiveBrandStrengthIndexscoreof92.46,nearlyunchangedfromthepreviousyear's92.43,reflectingconsistentandexceptionalbrandperformanceintheeyesofcustomers.BrandFinanceAfrica2002024/africaꢀ13RankingAnalysisEquityBank'smaintenanceofthishighscoreisattributedtoperfectscoresinthreecriticalconsumerperceptionareas:familiarity,consideration,andrecommendation.ThesehighscoresindicatethatcustomersnotonlyrecogniseandconsiderEquityBankasatopchoicebutalsorecommenditsservicestoothers,drivingbrandloyaltyandcustomerretention.testamenttoitscomprehensivestrengthacrossvariousmetrics,includingmarketinginvestment,stakeholderequity,andtheimpactoftheseonbusinessperformance.TheAAA+ratingisreservedforbrandsthatdemonstrateexceptionalstrengthandeffectivenessintheiroperationsandmarketingstrategies,highlightingEquityBank'ssuccessfulexecutionofitsbrandstrategyanditspotentcompetitiveedgeinthefinancialservicessector.EquityBank'seliteAAA+rankingplacesitamonganexclusiveglobalechelonofbrands.ThisrankingisaBrandFinanceAfrica2002024/africaꢀ14RankingAnalysisEgyptalumandMisrFertilizersProductionleadasthefastest-growingAfricanbrandsThismine,whichhadpreviouslyhaltedoperationsduetothewar,nowcontributesasignificantminorityofthecompany'srevenue.ThebrandvalueofEgyptalum,alsoknownastheAluminiumCompanyofEgypt,hasalmostdoubledinvaluethisyear,reachingUSD33million.ThisremarkablegrowthhasmadeEgyptalumthefastest-growingbrandinAfrica.Thesubstantialincreaseinbrandvalueislargelydrivenbystrongfinancialforecasts,withthisoptimisticoutlookreflectingthecompany'srobuststrategicinitiativesandoperationalefficiency,positioningitstronglyintheeyesofitscustomersmarket.Additionally,EgyptalumhasambitiousplanstocommencegoldproductioninSenegalandtodoubleitscopperoutputinSouthernMorocco.Theseinitiativesnotonlydiversifythecompany'srevenuestreamsbutalsosignalstrongfuturegrowthpotential,bolsteringinvestorconfidenceanddrivingupbrandvalue.Thesecondfastest-growingAfricanbrand,MisrFertilizersProduction,hasalsomanagedtoalmostdoubleitsbrandvaluethisyear,toUSD24.9Egyptalumhasreportedstrongprofitgrowth,withBrandFinanceanalystsidentifyingEgyptalum'seffectivemillion.Thissubstantialgrowthisprimarilydrivenmanagementandstrategicgrowthinitiativesasthekeydriversofthisbrandvaluegrowth.BrandFinanceresearchhasattributedtheincreaseinbrandvaluetomultiplefactors,includingthereturntogoldproductionatEgyptalum'smineinnorthernSudan.byasignificantriseinrevenues.Thecompany'sprofitshavesoared,andthisimpressivefinancialgrowthunderscoresthecompany'seffectivestrategiesandstrongmarketposition,contributingtoitsenhancedbrandvalue.BrandValueChange2023-2024(%)©BrandFinancePlc.202497%96%87%85%79%71%68%63%63%62%BrandFinanceAfrica2002024/africaꢀ15RankingAnalysisCheckers,M-PesaandAXAMansardareamongstnationalleadersidentifiedonSustainabilityPerceptionsIndexwhichlikelycontributetoitsESGreputation.M-Pesa,Safaricom,andEquityBanksharetheleadingspotonsocialsustainabilityperceptionsamongKenyanbrands.BrandFinancealsoutilisesitsGlobalBrandEquityMonitor(GBEM)researchtocompileaSustainabilityPerceptionsIndex.Thestudydeterminestheroleofsustainabilityindrivingbrandconsiderationacrosssectorsandoffersinsightintowhichbrandsglobalconsumersbelievetobemostcommittedtoenvironmental,sustainabilityandgovernance(ESG)issues–anddeterminestheamountofbrandvaluedependentonsustainabilityperceptions.InMorocco,AttijariwafaBankwasrecognisedbyconsumersforitsenvironmentalandsocialsustainabilitycommitments.Thebankhasimplementedseveralgreenfinanceinitiatives,supportingprojectsthatpromoterenewableenergy,energyefficiency,andsustainableagriculture.AXAMansardInsuranceleadsNigerianbrandsforperceivedenvironmentalsustainabilitycommitmentacrossESG.Itfocusesonraisingawarenessaboutclimatechangeandencouragingsustainablepracticesamongitsclientbase.AXAMansardInsurancesharesthetopspotonbothsocialsustainabilityandgovernanceperceptionsforNigerianbrandswithGTBank.AmongAfricanbrandsintheIndex,theNationalBankofEgypt(NBE)standsoutprominentlyinEgyptasthebrandwiththehighestenvironmental,social,andgovernance(ESG)perceptions.NBEhaspositioneditselfasafrontrunnerinpromotingasustainablefinancialecosysteminEgyptandbeyond,throughvariousinitiativessuchasfinancinggreenprojectsandsupportingrenewableenergyventures.InSouthAfrica,retailerCheckersleadsonsustainabilityperceptionsacrossESG.Thecompanyhasimplementednumerousinitiativesaimedatreducingitsenvironmentalimpact,suchasreducingplasticpackaging,sourcingproductsresponsibly,andpromotingenergyefficiencyinitsstores.M-PesaleadsKenyanbrandsonperceivedcommitmenttoenvironmentalsustainabilityandgovernance.M-Pesa’ssustainabilitycommunicationseffortsfocusonpromotingdigitalfinancialsolutions,BrandFinanceAfrica2002024/africaꢀ16RankingAnalysisTop3EgyptianBrandsbySustainabilityPerceptionsScore©BrandFinancePlc.2024EnvironmentSocialGovernance1Top3KenyanBrandsbySustainabilityPerceptionsScore©BrandFinancePlc.2024EnvironmentSocialGovernance1Top3MorrocanBrandsbySustainabilityPerceptionsScore©BrandFinancePlc.2024EnvironmentSocialGovernance1Top3NigerianBrandsbySustainabilityPerceptionsScore©BrandFinancePlc.2024EnvironmentSocialGovernance1Top3SouthAfricanBrandsbySustainabilityPerceptionsScore©BrandFinancePlc.2024EnvironmentSocialGovernance1BrandFinanceAfrica2002024/africaꢀ17BrandValueRanking(USDm)Top200mostvaluableAfricanbrands1-502024BrandValueBrandValueChange2023BrandValue2024BrandRatingRating2023Brand20242023RankRankBrandCountrySector11MTNSouthAfricaSouthAfricaSouthAfricaSouthAfricaSouthAfricaSouthAfricaSouthAfricaSouthAfricaSouthAfricaSouthAfricaSouthAfricaSouthAfricaSouthAfricaSouthAfricaSouthAfricaMoroccoTelecomsTelecomsBanking$3,570$2,298$1,966$1,477$1,391$1,376$1,137$1,041$1,030$999-18.4%-2.0%+12.5%-$4,375$2,345$1,748-AAAAAAAAAAA+AAA+AAA-AAAAA+AA+AA+AAAAAAAAA-0003110222211212221222212211232211222222121121202122Vodacom33StandardBankNando's4-RestaurantsBanking54FirstNationalBankAbsa-9.7%-7.8%-9.9%+4.9%+14.3%+2.5%$1,540$1,492$1,262$992AAA+AAA-AAAAA+AAA-AA+65Banking77SparSARetail89InvestecBanking91311146ShopriteRetail$9011011121314151617181920212223242526272829303132333435363738394041424344454647484950MultiChoiceCheckersMedia$974RetailWoolworthsSAMondiRetail10218ChemicalsCommercialServicesBankingBidfoodGroupNedbank3219201526243331232729182539-AttijariwafaBankBidvestBankingSouthAfricaSouthAfricaSouthAfricaSouthAfricaMoroccoCommercialServicesInsuranceOil&GasBeersDiscoverySasolCastleMarocTelecomNationalBankofEgyptEthiopianAirlinesOldMutualTelecomsBankingEgyptEthiopiaAirlinesSouthAfricaSouthAfricaSouthAfricaSouthAfricaSouthAfricaSenegalInsuranceBeersCarlingBlackLabelSappiChemicalsInsuranceBankingSanlamCapitecBankSonatelTelecomsChemicalsBankingOCPGroupAccessBankMediclinicMorocco3534162841594054434422634230644552485337NigeriaSouthAfricaSouthAfricaKenyaHealthcareFacilitiesRetailPicknPayEquityBankDangoteCementFlourMillsNigeriaSibanyeStillwaterEasternCoBankingNigeriaEngineeringFoodNigeriaSouthAfricaEgyptMining,Iron&SteelTobaccoBankingBanquePopulaireduMarocMoovMoroccoIvoryCoastKenyaTelecomsTelecomsEngineeringBankingSafaricomElsewedyElectricBanqueMisrMrPriceEgyptEgyptSouthAfricaMoroccoApparelInwiTelecomsBankingKenyaCommercialBankRandMerchantBankCIBKenyaSouthAfricaEgyptBankingBankingPeterStuyvesantZenithBankSouthAfricaNigeriaTobaccoBankingBrandFinanceAfrica2002024/africaꢀ18BrandValueRanking(USDm)Top200mostvaluableAfricanbrands51-1002024BrandValueBrandValueChange2023BrandValue2024BrandRatingRating2023Brand20242023RankRankBrandCountrySector515253545556575859606162636465666768697071727374757677787980818283848586878889909192939495969798993638506055514661575849475679696568-ClicksSouthAfricaEgyptRetail11120112111112212322122211122112212231222221111212OrascomEngineeringMining,Iron&SteelTelecomsApparelAngloAmericanPlatinumTelecomEgyptTruworthsSouthAfricaEgyptSouthAfricaSouthAfricaNigeriaLibertyInsuranceBankingUnitedBankforAfricaGoldFieldsAngloGoldAshantiAVISouthAfricaSouthAfricaSouthAfricaNigeriaMining,Iron&SteelMining,Iron&SteelFoodGTCOBankingLifeHealthcareEngenSouthAfricaSouthAfricaSouthAfricaSouthAfricaKenyaHealthcareFacilitiesOil&GasTwispTobaccoMomentumM-pesaInsuranceCommercialServicesMining,Iron&SteelTobaccoImplatsSouthAfricaUgandaSportsmanMCBGroupKumbaIronOreBankofAfricaHansaPilsnerAFREXIMBANKTelkom1087766818276747172809062789189709296-MauritiusSouthAfricaMoroccoBankingMining,Iron&SteelBankingSouthAfricaEgyptBeersBankingSouthAfricaSouthAfricaEgyptTelecomsInsuranceAutomobilesBankingSantamGbAutoCo-OperativeBankofKenyaAspenGroupEcobankKenyaSouthAfricaTogoPharmaBankingFirstBankofNigeriaNetcareNigeriaBankingSouthAfricaMoroccoHealthcareFacilitiesRetailCarrefourMoroccoOrijinNigeriaSpiritsPepStoresNCBASouthAfricaKenyaRetailBankingVitalitySouthAfricaInsuranceBankingArabAfricanInternationalBankEgypt6710297101941078784738513693BobtailSouthAfricaFoodHeroLagerNigeriaBeersDis-ChemSouthAfricaNigeriaRetailBUACement33ExportEngineeringBeersNigeriaEfg-HermesEgyptBankingLifeContinentalLagerKenyaPower&LightingLtdEconetWirelessMovitelNigeriaBeersKenyaUtilitiesZimbabweMozambiqueNigeriaTelecomsTelecomsBankingStanbicIBTCMobilisAlgeriaTelecomsRealEstate100151TalaatMoustafaGroupEgyptBrandFinanceAfrica2002024/africaꢀ19BrandValueRanking(USDm)Top200mostvaluableAfricanbrands101-1502024BrandValueBrandValueChange2023BrandValue2024BrandRatingRating2023Brand20242023RankRankBrandCountrySector10195BarloworldRicoffySouthAfricaSouthAfricaSouthAfricaSouthAfricaEgyptEngineeringFood1222212113222211221112121111122121121211221111221110211110311510411610514410610310711010883OUTsuranceWestconGroupHousing&DevelopmentBankSenatorLagerItaltileInsuranceElectronicsBankingUgandaBeersSouthAfricaSouthAfricaEthiopiaRetailCellCT