全球服装电子商务行业市场前景及投资研究报告-外文版培训课件2024.7

INDUSTRIES

&

MARKETSApparel

eCommerce:

marketdata

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

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sectors:

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sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

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FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

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etInsightsFind

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on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Apparel

market

ispartofthe

Fashionmarket.10sectors190+geographicalentities1,000+markets400+reportsGotoFashionmark

etFind

out

more

on:FashionGoto

Fashion

market3Table

of

ContentsOverviewPenetration

rate23Summary6789MarketDefinitionKeyTakeawaysMarketScopesAppendixProduct

OverviewAuthor2526Market

NumbersRevenue111417202122AverageRevenue

per

UserUsersBrandshareOnline&Offline

SplitMobile/DesktopSplit4CHAPTER

1OverviewApparel

eCommerce

is

rapidly

expanding,

fueled

by

increasing

consumerdemand,

technological

advancements,

and

the

rise

of

eCommerce

platformsOverview:

SummarySummaryThegrowth

oftheAppareleCommerce

market

hasbeen

remarkable

over

thepastdecade,driven

byacombination

of

technological

advancements,

changingconsumer

behaviors,

andthe

expansion

ofinternet

accessibility.

Onlineapparelsales

havesurged

duetotheconvenience

and

variety

offered

byeCommerceplatforms.

Consumers

cannow

shopfrom

awide

rangeof

brandsand

styles

fromthecomfort

oftheir

homes,

often

with

the

addedbenefit

of

competitive

pricingandpersonalized

recommendations

powered

byAIand

machine

learning.Additionally,the

proliferation

of

smartphones

andmobile

appshasmadeshoppingmore

accessible,

allowing

consumers

topurchaseitemsanytime

andanywhere.

TheCOVID-19

pandemicfurtheraccelerated

thisgrowth,

aslockdownsandsocial

distancingmeasures

pushedmore

consumers

toshoponline,

leadingtoasignificantincrease

inonlinesales

forapparel

retailers.which

frequently

updatetheironline

inventory

to

reflect

the

latest

trends.Secondly,

theintegration

ofsocial

media

andeCommerce

hasbecome

acriticaldriver,

with

platformslikeInstagramandTikTok

enablingdirect

shopping

throughsocial

media

postsand

ads,enhancingthevisibilityandreach

of

apparel

brands.Sustainability

hasalso

emerged

asanimportant

trend,with

more

consumersseeking

eco-friendly

andethically

produced

clothing.

Asaresult,manybrandsareadoptingsustainablepractices

andpromoting

theirgreen

credentials

toattractenvironmentally

conscious

shoppers.

Additionally,advancements

inaugmentedreality

(AR)and

virtual

fitting

rooms

areimproving

theonline

shoppingexperiencebyallowing

customers

tovisualizehow

clothes

will

fitand

look

before

makingapurchase,reducing

return

ratesand

increasing

customer

satisfaction.Several

key

trendsaredriving

thecontinued

expansion

of

theAppareleCommerce

market.

Firstly,theriseof

fastfashionandthe

demand

forquick,affordablefashion

optionshaveled

to

thesuccess

ofbrandslikeZara

and

H&M,6Sources:Market

Insights

2024Apparel

is

a

crucial

part

of

Fashion

eCommerce,

driving

significant

revenue

withits

wide

range

of

products

catering

to

diverse

consumer

preferences

and

trendsOverview:

Market

DefinitionMarket

definitionTheeCommerce

Apparel

market

isasector

of

onlineretailing

thatfocuses

onselling

clothing

and

fashion

accessories

throughdigitalchannels.

ThepurposeofeCommerce

Apparel

istoprovide

consumers

with

aconvenient

andaccessibleway

topurchaseawide

rangeof

apparel

products,includingdresses,

shirts,pants,

shoes,

and

accessories

likehandbags,

jewelry,

andhats.consumers

with

more

optionsforordering

theirfavorite

clothing

itemsonline.AdditionalInformation:Apparel

comprises

revenues,

users,average

revenue

peruser,

and

penetrationrates.

Revenues

are

derived

fromannualfilings,nationalstatisticaloffices,Google-

and

Alibaba-Trends

and

industryknowledge.

SalesChannelsshow

onlineandofflinerevenue

shares,

aswell

as,desktop

and

mobile

salesdistribution.Revenues

areincludingVAT.Themarket

onlydisplaysB2C

revenues

andusers

forthe

above-mentioned

markets,

hence

C2C,

B2B

and

reCommerce

isnot

included.Additionaldefinitionscanbe

foundon

each

respective

market

page.TheeCommerce

Apparel

market

hasexperienced

significantgrowth

inrecentyears,

driven

byfactorssuchasthe

increasing

popularityof

onlineshopping,therise

ofdirect-to-consumer

brands,and

theCOVID-19

pandemic,

which

hasledtomore

timespent

athome

and

anincreased

focus

on

comfortable

and

casualclothing.Examples

ofsuccessful

eCommerce

Apparelbusinesses

includeASOS,whichoffers

awide

rangeof

fashionproducts

forwomen

andmen,andZappos,whichspecializes

inshoes

and

accessories.

Additionally,onlinemarketplaces

likeAmazon

andWalmart

haveexpandedtheirapparel

offerings,

providing7Sources:Market

Insights

2024Apparel

eCommerce

accounted

for

59.31%

of

the

Fashion

market

revenue

in2024Overview:

Key

TakeawaysKeyTakeaways•Revenue

inthe

Apparel

Market

isprojected

toreach

US$457.20bn

in2024.•Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

9.22%,

resulting

inaprojected

market

volume

ofUS$710.60bn

by

2029.•IntheApparel

Market,

thenumberof

users

isexpected

to

amount

to

636.2m

users

by2029.•User

penetration

will

be8.0%

in2024

andisexpected

to

hit8.7%

by2029.•The

average

revenue

peruser

(ARPU)isexpected

toamounttoUS$0.91k.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:•Products

soldbypersonalized

stylingservice

thatcuratesoutfitsbased

onindividualpreferences

andsendsthemdirectly

tocustomers'

homes

suchasStitchFix•Work

clothes

suchasCarhartt•Handbags

suchas

Coach•Watchesandjewelry

suchasRolex•SkisuitssuchasArc'teryx•Umbrellas

suchas

Totes•Women's

apparel

suchasOnly•Men's

apparel

suchasTommy

Hilfiger•Children'sapparel

suchasMothercare9Sources:Market

Insights

2024CHAPTER

2Market

NumbersApparel

eCommerce

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

10.3%from2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$710.59676.1777.64+10.3%(1)631.9072.2881.57579.3365.76126.03523.8159.03120.50113.66458.4353.0974.09457.2452.33379.7544.60428.7449.4774.25105.55407.0547.5972.7596.49190.10301.3735.39180.79219.6926.2732.48264.4131.0383.59168.20152.9463.21136.96123.65120.85114.1049.4880.73109.68101.8642.7970.77312.892029297.242028277.76202759.64255.082026231.332025207.602021200.47190.922022170.082020177.032023135.772019119.822018101.3020172024Women’s

ApparelMen’s

ApparelOtherApparelChildren’sApparel11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

201.5

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+8.8%(1)307.76+8.9%(1)+10.1%(1)182.47203.48201.522024132.78112.86+11.2%(1)+10.4%(1)10.5220293.8820246.366.192024202920292024202920292024EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

139.8

billion,

China

is

the

biggest

market

among

selectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+9.2%(1)217.37+8.2%(1)161.10139.81108.60+8.4%(1)44.29+8.1%(1)38.84+9.4%(1)22.35202929.5526.2914.28202420292024202920242029202420242029ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Apparel

eCommerce

average

revenue

per

users

are

estimated

to

increase

from2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inthousand

US$1.701.401.81.61.41.21.00.80.60.40.20.01.661.371.641.321.611.311.531.241.461.181.451.161.401.131.321.081.271.021.230.981.221.021.160.920.280.280.290.290.250.240.250.260.220.230.190.190.160.200.230.230.230.210.220.210.220.200.1820230.2020240.210.2220172018201920202021202220252026202720282029Women’s

ApparelMen’s

ApparelChildren’sApparelOtherApparel14Sources:Market

Insights

2024Europe

has

the

biggest

market

in

Apparel

eCommerceaverage

revenue

peruser

in

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inthousand

US$2.132.042.22.061.962.01.831.751.321.701.81.641.181.941.240.841.531.331.801.201.6

1.461.41.461.181.441.041.431.041.381.201.481.651.141.250.851.041.21.00.80.60.40.20.01.080.781.031.221.071.110.810.920.820.310.810.310.871.010.680.850.700.330.720.970.360.900.330.820.310.820.300.320.320.300.300.270.28201720182019202020212022Americas2023202420252026202720282029AfricaAsiaAustralia&OceaniaEurope15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$2.2

thousand,

Japan

is

the

biggest

marketamong

selected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inthousand

US$3.53.012.942.592.822.473.02.52.01.51.00.50.02.732.692.662.342.481.652.391.941.482.251.532.242.232.221.572.201.592.451.752.202.051.862.042.042.001.961.912.011.651.340.842.031.571.781.850.861.581.191.120.931.241.581.511.271.720.841.171.070.751.421.401.001.210.930.990.880.890.820.750.692017201820192020China202120222023202420252026202720282029GermanyUnitedStatesUnitedKingdomJapan16Sources:Market

Insights

2024Apparel

eCommerce

users

are

estimated

to

increase

from2017

to

2029Market

Size:

GlobalUsersforecast

inmillion541.95522.8355050045040035030025020015010050501.14476.89450.21420.38396.66366.26331.08191.08295.40175.73276.86183.88269.20178.79261.96260.54173.05250.87166.63240.21159.55228.99146.51228.08151.49217.87144.70205.32136.36200.36160.54106.55132.0787.6064.75126.90116.6997.2971.852018136.222029132.432028128.152027123.372026118.102025112.10107.062023100.86202293.84202186.27202078.792019020172024OtherApparelChildren’sApparelWomen’s

ApparelMen’s

Apparel17Sources:Market

Insights

2024Asia

has

the

biggest

number

ofApparel

eCommerce

users

in

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inmillion400362.98350.13335.4135030025020015010050318.80300.35279.26128.63263.20122.02242.10113.30217.03103.72191.7593.98168.4885.21162.6485.47156.9683.67150.6581.63144.00143.7579.33136.3176.75124.3769.8273.5667.8470.9264.2178.4051.0760.1255.4313.804.6611.214.3712.554.529.824.228.434.037.0947.124.925.9418.945.0816.534.9217.795.0119.985.1515.184.813.853.233.49020172018201920202021Australia&Oceania20222023Europe20242025Americas2026Asia202720282029Africa18Sources:Market

Insights

2024With

185.4

million

users

million,

China

is

the

biggest

market

among

selectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inmillion243.3225020015010050234.25223.91212.31199.5171.77185.4369.38175.1067.47160.2164.3281.3845.8493.9250.64

108.77142.1460.69124.5256.6777.5016.1675.8373.9210.3078.9612.9152.8611.5314.1415.0115.8212.9513.6114.5315.4312.5812.2910.869.038.587.4516.4710.8312.7610.6912.1212.3711.2211.8010.7610.219.859.588.859.6211.5710.348.329.2910.0710.5310.957.8502017201820192020Germany202120222023UnitedKingdom202420252026China202720282029JapanUnitedStates19Sources:Market

Insights

2024In2024,

Amazon

hadthe

highest

share

in

Apparel

eCommerceFurtherMarket

AnalysisBrand

share

in

202420Sources:Market

Insights

2024Inthe

Apparel

eCommerce

market,

online

revenue

share

reached

26.0%

in

2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%65.00%67.00%66.00%70.00%69.00%73.00%73.00%74.00%72.00%77.00%81.00%83.00%86.00%33.00%202734.00%202835.00%202930.00%202131.00%202627.00%202027.00%202226.00%202428.00%202523.00%202319.00%201917.00%201814.00%2017OfflineRevenue

ShareOnlineRevenue

Share21Sources:Market

Insights

2024Inthe

Apparel

eCommerce

market,

mobile

revenue

share

reached

63.0%

in2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%33.00%32.00%35.00%34.00%37.00%39.00%41.00%44.00%48.00%47.00%51.00%55.00%68.00%202865.00%202566.00%202667.00%202763.00%202461.00%202359.00%202256.00%202152.00%201953.00%202049.00%201845.00%2017Desktop

Revenue

ShareMobile

Revenue

Share22Sources:Market

Insights

2024Penetration

rate

for

Apparel

eCommerce

is

especial

high

in

Norway

but

also

inthe

United

KingdomPenetration

Rate:

Worldwide

ComparisonApparelpenetration

rate

percountry

in2024

in%1.2.3.4.5.Norway32.8323.5323.3422.6821.44UnitedKingdomDenmarkSwedenUnitedStateslowhigh

nodata23Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more