工商管理专业本科培养方案

一、培养目标I.EducationalObjectives本专业培养德智体美全面发展，适应经济社会发展需要的，系统地掌握经济学、管理学基本原理，熟悉企业管理、市场营销、财务管理和法律等方面知识的工商管理学科高级专门人才。学生毕业后，能在企业从事企业管理、市场营销、企业策划工作，也可到政府部门、事业单位从事管理工作。Theprogramisdesignedtotrainprofessionalpersonnelthatmeetthedemandofsocialistmarketeconomyand,developedinanall-roundway,morally,intellectually,physicallyandaesthetically,withsolidacademicbackgroundforeconomicsandmanagementknowledgeandtheories.Theywillgraduateasadvancedpracticalpersonnelwithagoodcommandofenterprisemanagement,marketing,financialmanagementandrelevantlaws,andbecapableofdoingbusinessadministration,marketinganddesigningworkaswellasworkingingovernmentdepartmentandenterprisesinthemanagementposition.二、基本要求II.SkillsProfileAsastudentofthisprogram,he/sheisrequiredto:1、热爱祖国，拥护中国共产党的领导，掌握马列主义、毛泽东思想、邓小平理论、“三个代表”重要思想和科学发展观的基本理论体系；愿为社会主义现代化建设服务、为人民服务；爱岗敬业、艰苦奋斗、热爱劳动、遵纪守法、团结合作；具有良好的思想品德、社会公德和职业道德。1.Lovemotherland,supporttheChineseCommunistParty’sleadershipandgraspthebasicprinciplesofMarxism-Leninism,MaoZedongThought,DengXiaopingTheory,“ThreeRepresents”ThoughtandScientificOutlookonDevelopment;bewillingtoservethesocialistmodernizationdriveandthemasses;haveastrongsenseofresponsibilityandaspirationstoendeavorforthecountryandnation’sprosperity;beconscientiousandmeticulousinwork,observedisciplinesandobeylaws,andcherishteamspirit;havegoodmoralcharacter,socialmoralityandprofessionalethics.2、掌握本专业必需的管理学、经济学的基本理论、基础知识和基本技能，具有独立获取知识、提出问题、分析解决问题的基本能力及开拓创新精神；熟悉现代工商企业管理的基本理论与方法，综合运用所学知识，具有企业管理方面的实际操作能力；具有较强的语言文字表达、人际沟通能力；了解本学科的理论前沿和发展动态，并熟悉我国市场营销的有关方针、政策和法规；具有分析和解决企业市场营销实际问题的能力；要求学生掌握一门外语，并具有较强的外语和计算机应用能力。2.Masterthebasictheories,knowledgeandskillsinmanagementandeconomics;bewiththeindependentaccesstoknowledgeandthecapabilitytoraisequestions,analyzeproblemsandsolvethemindependently;havethepioneeringspirit;befamiliarwiththebasictheoriesandmethodsofmodernbusinessadministration;havethepracticaloperationabilityofbusinessmanagementwiththecomprehensiveapplicationofknowledge;havethestronglanguageandwritingexpressionandinterpersonalcommunicationskills;befamiliarwiththeforwardpositionanddeveloptrendofthesubject,aswellasChina-relatedmarketingstrategies,policiesandregulations;havetheabilitiesofanalyzingandsolvingthepracticalproblemsinenterprisemarketing;requirestudentstomasteraforeignlanguageandhavethestrongabilityofapplicationintheforeignlanguageandcomputer.3、掌握科学锻炼身体的基本知识和技能，养成良好的锻炼和卫生习惯，具备健全的心理和健康的体魄。3.Masterthebasicknowledgeandskillstodevelopgoodexerciseandhealthhabits,haveasoundpsychologicalandphysicalhealth.三、学制与学位III.LengthofSchoolingandDegree学制四年，符合学士学位授予条件的授予管理学学士学位。4years，inaccordancewiththeBachelor’srequirements,thegraduateswillbeconferredwithBachelor’sDegreeinManagement.四、主要课程IV.CurriculumProvision本专业课程结构：TheCourseStructure:本专业必修课分为公共基础课、专业基础课和专业课三大类，选修课分为专业选修课和公共选修课两类。TheCompulsoryCoursesareclassifiedintothreecategories,includingPublicBasicCourses,SpecialtyBasicCoursesandSpecialtyCourses;theOptionalCoursesareclassifiedintotwocategories,includingPublicOptionalCoursesandSpecialtyOptionalCourses.本专业主干课程：MainCoursesare:管理学（△）、统计学、会计学、市场营销学（△）、财务管理、经济法、企业运营管理、人力资源管理、企业战略管理（△）、物流管理、组织行为学等（后有“△”为学位课程）。Management(△),Statistics,Accounting,Marketing(△),FinancialManagement,EconomicLaw,EnterpriseOperationsManagement,HumanResourcesManagement,StrategicEnterpriseManagement(△),LogisticsManagement,OrganizationBehavior,etc.(“△”indicatesDegreeCourses).专业基础课SpecialtyBasicCourses21管理经济学Manags48483322宏观经济学Macro-economics48483323管理学△Management△48483424会计学Accounting48483325统计学Statistics48483326市场营销学△Marketing△48483327货币金融学MonetaryFinance48483328经济法EconomicLaw484833小计Subtotal3843842446663专业课SpecialtyCourses29企业战略管理△StrategicEnterpriseManagement△484263330电子商务E-commerce48483331营销调研MarketingResearch32322232企业运营管理484263333企业财务管理EnterpriseFinanceManagement484263334商务英语BusinessEnglish48483335物流管理LogisticsManagement484263336人力资源管理484263337质量管理学QualityManagement48483338组织行为学OrganizationBehavior484263339国际企业管理InternationalBusinessManagement484833小计Subtotal512476363231289必修课小计

SubtotalofCompulsoryCourses19461808138118242224221589选修课小计

SubtotalofOptionalCourses30实践教学环节小计

SubtotalofPracticalTeaching30毕业应取得总学分178Graduatesshouldobtainatotalof178Credits公共基础课必修学分62，占总学分34.8%PublicBasicCourseshave62compulsoryCredits,34.8%oftotalCredits专业基础课必修学分24，占总学分13.5%SpecialtyBasicCourseshave24compulsoryCredits,13.5%oftotalCredits专业课必修学分32，占总学分18.0%SpecialtyCourseshave32compulsoryCredits,18.0%oftotalCredits综合实践教学环节学分30，占总学分16.9%PracticalTeachinghas30compulsoryCredits,16.9%oftotalCredits选修课学分≥30，其中公共选修课≥16CreditsofOptionalCourses≥30，includingtheCreditsofPublicOptionalCourses≥16

4、选修课设置4.OptionalCourses课程类别CoursesClassified序号No.课程名称CourseName教学时数TeachingHours学分Credits开设学期Semester备注Remarks专业选修课SpecialtyOptionalCourses1工商行政管理学IndustrialandCommercialAdministration3224本类课程应修满14学分14Creditsshouldbeobtainedforcoursesofthiscategory2管理信息系统ManagementInformationSystem32243企业经营分析BusinessAnalysis32244领导科学LeadershipScience32245创业管理EntrepreneurshipManagement32256企业文化EnterpriseCulture32257商品学CommodityScience32258服务营销ServiceMarketing32269风险管理RiskManagement322610证