2024年商务沟通现状：AI将信息过载转化为影响力+2024+State+of+Business+Communication

2024stateofBusinesscommunicationl2

2024stateofBusinesscommunication3

2024stateofBusinesscommunicationl4

Executivesummary

88%

Executivesummary

effectivecommunication

Executivesummary2024stateofBusinesscommunicationl7

9in10

5in10

Executivesummary

2024stateofBusinesscommunicationI#

-$

1

.

2024stateofBusinesscommunicationl10

Genzworkers

customersupportteams

Babyboomerworkers

Genxworkers

salesteams

ITteams

2024stateofBusinesscommunicationl11

2024stateofBusinesscommunicationl12

Totaling19.08hours

5.24

64%

77%

63%87%78%92%

2024stateofBusinesscommunicationl14

ThestateofBusinesscommunication2024I#

2024stateofBusinesscommunicationl15

1.stresswasratedona1-10scale.Thosewhoratedtheirstressa7orhigherareincludedinthisfigure.

2024stateofBusinesscommunicationI#

80%

73%

transformed

2024stateofBusinesscommunicationl24

2024stateofBusinesscommunication27

25%42%27%38%34%55%38%54%37%49%

2024stateofBusinesscommunicationl28

53%39%54%53%47%51%

2024stateofBusinesscommunicationl29

2024stateofBusinesscommunicationl30

Allknowledgeworkers

ITworkersHRworkers

salesworkers

2024stateofBusinesscommunicationl31

2024stateofBusinesscommunicationl32

2024stateofBusinesscommunicationl33

AppendixIDemographicDeepDives2024stateofBusinesscommunicationl36

64%

32%

MarketingandsalesknowledgeworkersareusinggenAI:

Atleastonceaweek

83%

Tocommunicatewithothers

82%

Forwritingcontent

64%

Effectivecommunicationhashelpedthem:

Increaseworksatisfaction

68%

Boostproductivity

63%

Meetorgetaheadofdeadlines

45%

salesandmarketingworkersbelieveinAI:

AppendixIDemographicDeepDives2024stateofBusinesscommunicationl37

DeepDiveIHumanResourcesknowledgeworkersDeepDiveIGenerationalHighlights

knowledgeworkers

Hours

Hours

84%

Newertotheworkforce,Genzishyperconsciousofwrittencommunication.

Genzknowledgeworkerssaythey:

spendtoomuchtimetryingtoconveyamessageintherightway

65%

70%

spendtoomuchtimerewritingcommunicationstolandthetheywant

65%

58%

Feelunsureabouttherightchanneltocommunicateinformation

GenerativeAIhashelpedthem:

Transformthewaytheycommunicateatwork

TimesavedeachweekbyusinggenAI:

82%

Reducestress

9Hours5Hours

52%

GenzknowledgeworkersBabyboomerknowledgeworkers

AppendixIDemographicDeepDives2024stateofBusinesscommunicationl38

Hours