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Insights2024:
AttitudestowardAI
Insights2024:AttitudestowardAI2
Insights2024:AttitudestowardAI
Contents
Foreword3
Executivesummary4
Introduction6
Chapter1:ThecurrentAIlandscape9
AwarenessofGenAItools11
PerceptionsofAI13
AIinpractice15
Chapter2:AfuturelensonAI18
Perceivedimpactandbenefits20
Perceiveddrawbacks23
Expectations26
Chapter3:ShapinganAI-drivenfuture29
Exploringusers’concerns31
FactorsimpactingtrustinAItools33
ActionsforanAI-poweredfuture35
Conclusion37
Methodology38
Appendices39
Acknowledgments41
Insights2024:AttitudestowardAI
Foreword
Advancesinscience,technologyandhealthcareshapehumanprogress.Artificialintelligence(AI)hasemergedasaformidableforceinrecentyears,helpingtoreshapehowwework,consume
information,innovateandmanyotheraspectsofourlives.Inparticular,recentadvancesingenerativeAIhavethepotentialtobetransformative.
AtElsevier,webringtogethertrustedcontent,humanexpertiseandresponsiblyappliedAI
technologiestohelpresearchers,educatorsandhealthcareprofessionalsworldwideadvancediscovery,innovationandpatientcare.Indoingso,wecontinuallyexploreemergingtrendsand
whattheymeanforthecommunitiesthatweserve.Ourreports,including
ResearchFutures
,
ClinicianoftheFuture
,
ViewfromtheTop
and
ConfidenceinResearch
,delveintotheever-evolving
landscapeofknowledgecreation,dissemination,applicationandmedicalpractice.Wearepleasedtoshareourlatestreport,Insights2024:AttitudestowardAI.Basedontheinsightsfromnearly3,000researchersandcliniciansworldwide,thisreportexploresAI’scurrentstateandfutureprospects.
TheirfeedbackindicatesthatresearchersandcliniciansworldwidehaveanappetiteforadoptingAItoolsintheirwork,butnotatthecostofethics,transparencyandaccuracy.Thefindingspointtohighquality,verifiedinformation,responsibledevelopmentandtransparencybeingparamounttobuildingtrustinAItools,andalleviatingconcernsovermisinformationandinaccuracy.
Ourgoalistoprovidedecisionmakerswithevidence-basedinsightsintohowresearchersand
cliniciansfeelaboutAI’simmensepotentialaswellasitschallenges.Workingtogetherwiththecommunitiesweserve,westrivetoshapethefutureinwhichAItoolsservesall—ethically,fasterandbetter.Wehopeyouenjoyreadingthisreportandwewelcomeyourfeedback.
Sincerely,
KieranWest
EVPStrategy,Elsevier
Insights2024:AttitudestowardAI3
Insights2024:AttitudestowardAI
Executivesummary
Generativeartificialintelligence(GenAI)hasenteredthemarketatanunprecedentedpace,withmostresearchersandcliniciansawareofitsbiggestapplications,followingtheiremergenceinlate2022.
WhatisGenAI?
GenAI,shortforgenerativeartificial
intelligence,referstoacategoryofartificialintelligencesystemsandmodelsthathave
theabilitytogeneratedata,content,orotheroutputsthataresimilartothosecreatedby
humans.TheseAIsystemsaredesignedto
producenewandoriginalcontentratherthansimplyprocessoranalyzeexistingdata.
Theartificialintelligence(AI)landscapeischanging
rapidly,andinordertoensurethetechnologyhasa
positiveimpactonresearchandhealthcare,it’simportanttomonitortheviewsofthosewhocouldbeusingit.
TheInsights2024:AttitudestowardAIresearchaimedtodothis,bysurveyingnearly3,000peopleworkinginresearch(includingleadersandcorporateresearchers)andinhealth(clinicians)fromaroundtheworld.
Theresearchexaminestheattitudesofresearchers
andclinicianstowardsartificialintelligence,including
generativeAI,coveringitsattractiveness,perceived
impact,thebenefitstothemandwidersociety,the
degreeoftransparencytobecomfortableusingtoolsthatcapitalizeonthetechnology,andthechallengesthey
seewithAI.Italsolooksatthecurrentusage,andwhatrespondentsthinkwouldhelpthemtrustAItools.
Onlinesurvey
December2023toFebruary2024
n=2,999researchersand
cliniciansfrom123countries
Somemainthemesemergefromtheresultsoftheresearch:
➤AwarenessofAIishigh,butregularusageislow
generally,withexpectationsthatthiswillgrow.
InstitutionshavenotyetclearlyconveyedtheirAI
usagerestrictions,ortheirpreparationsforincreaseduseofAI,toresearchersandclinicians.
➤Attitudesaremixed,butsentimentismorepositive
thannegativeamongresearchersandclinicians.
➤Specificactionscanhelpincreasetrust,andbytakingandcommunicatingthem,providersofAItoolscanincreaseusers’comfort.
Chapter1:ThecurrentAIlandscape
Exploretheawareness,perceptionsandusageofAI(includingGenAI)amongresearchersandcliniciansaroundtheworld–
page9
➤96%haveheardofAI(includingGenAI)subsequentstatisticsexcludethe4%notfamiliarwithAI
➤54%ofthoseawareofAIhaveusedit;31%haveuseditforworkpurposes,thisishigherinChina(39%)thanintheUSA(30%)andIndia(22%)
➤11%areveryfamiliarwithAI,i.e.they’veuseditalot
➤ChatGPTisbyfarthemostwell-knownAIproduct(89%)
➤25%haveusedChatGPTforworkpurposes
➤49%ofthosewhohavenotusedAIcitealackoftimeasthereason
➤72%believeAI(includingGenAI)willhave
atransformativeorsignificantimpactontheirareaofwork
ResearchersandcliniciansareonajourneyfromawarenesstousagetobenefitwhenitcomestoAI.
AwarenessofAIingeneralishighamongbothresearchersandclinicians,butrelativelyfewsaytheyarecurrently
veryfamiliarwiththetechnology,havingusedAIalot.OverhalfofbothgroupswhoareawareofAIhaveusedit,andalmostone-thirdhaveuseditforaspecificwork-relatedpurpose;thisishighestinChina(39%).AlackoftimetoinvestigatesuchtoolsisthemainreasonfornotusingAI.
Insights2024:AttitudestowardAI4
Insights2024:AttitudestowardAI5
Chapter2:AfuturelensonAI
Discoverresearchers’andclinicians’expectations,
includingthepotentialbenefitsanddrawbacksofthetechnology–
page18
➤95%thinkAIwillhelpaccelerateknowledgediscovery
➤94%thinkAIwillhelprapidlyincreasethevolumeofscholarlyandmedicalresearch
➤92%expecttoseecostsavingsforinstitutionsandbusinesses
➤67%ofthosenotusingAIexpecttouseitinthenext2-5years
➤42%ofthosewhohaveethicalconcernsaboutAI
citeasatopdisadvantagethatitisunabletoreplacehumancreativity,judgementand/orempathy
➤71%expectgenerativeAIdependenttools’resultsbebasedonhighqualitytrustedsourcesonly
ResearchersandclinicianswhoareawareofAIrecognizethegrowingpotentialofAItools,andifthey’renotalreadyusingthem,mostexpecttodosointhecomingtwotofiveyears.AlmostallrespondentsexpectAI(includingGenAI)tohaveanimpactbyacceleratingknowledgediscovery
andrapidlyincreasingthevolumeofresearch.Whiletheyidentifynumerousbenefits,respondentsalsothinkthatAIwillnotreplaceinherentlyhumancapabilitieslike
creativityandempathy.TransparencyandqualitywillbeimportantinthefutureasAIuseincreases.
Chapter3:ShapinganAI-drivenfuture
Lookatresearchers’andclinicians’concernsinthecontextofbuildingtrustandcomfortinAItools,
andreadrecommendationsfordevelopersandinstitutions–
page29
➤94%believeAIcouldbeusedformisinformation
➤86%areconcernedAIwillcausecriticalerrorsormishaps
➤81%thinkAIwilltosomeextenterodecriticalthinkingwith82%ofdoctorsexpressingconcernphysicians
willbecomeoverreliantonAItomakeclinicaldecisions
➤58%saytrainingthemodeltobefactuallyaccurate,moral,andnotharmful(safety)wouldstrongly
increasetheirtrustinthattool
➤Knowingtheinformationthemodelusesisuptodatewasrankedhighestbyrespondentsforincreasing
theircomfortinusinganAItool
Understandingnotonlytheirconcernsbutalsothefactorsthatbuildresearchers’andclinicians’trustinAItoolsandtheircomfortusingthemcanhelptechnologydeveloperscreatebettertoolsandinstitutionsmaximizetheirbenefit.AlmostallrespondentsareconcernedthatAIwillbe
usedformisinformationandcouldcausecriticalerrors
ormishaps.Factualaccuracyandup-to-dateinformationwouldhelpincreasetrustamongusers.
Recommendations
Basedonthesurveyfindingsandsecondaryresearch,recommendedactionsfortechnologydevelopersandinstitutions–
page35
.
GenAItechnologydeveloperscan:
➤Enhanceaccuracyandreliability➤Increasetransparency
➤Strengthensafetyandsecurity
Institutionsemployingresearchersandclinicianscan:
➤Establishpoliciesandplansandcommunicatethemclearly
➤Buildgovernanceandexpertise➤Providetrainingandcapacity➤Ensureaccess
FormoreabouttheAIviewsandusageofclinicians,seethereportInsights:ClinicianoftheFutureAttitudesTowardAI–KeyFindings
/ai-cotf
FormoreonAIusageandperceptionsamongresearchers,seethereportInsights:ResearchersAttitudestoAI–
KeyFindings.
/ai-researchers
/ai-attitudes
FollowElsevierConnecton
X(formerlyTwitter)
,
and
Insights2024:AttitudestowardAI
Introduction
“ThedevelopmentofAIisasfundamentalasthe
creationofthemicroprocessor,thepersonalcomputer,theInternet,andthemobilephone.Itwillchangethewaypeoplework,learn,travel,gethealthcare,and
communicatewitheachother.”
BillGates2
Generativeartificialintelligence(GenAI)hasentered
themarketatanunprecedentedpace,withthemajority
ofresearchersandcliniciansawareofitsbiggestapplications,includingChatGPT,withinashortperiodoflaunch.
WhatisGenAI?
GenAI,shortforgenerativeartificial
intelligence,referstoacategoryofartificialintelligencesystemsandmodelsthathave
theabilitytogeneratedata,content,orotheroutputsthataresimilartothosecreatedby
humans.TheseAIsystemsaredesignedto
producenewandoriginalcontentratherthansimplyprocessoranalyzeexistingdata.1
ChatGPT,Open.ai’sgenerativeAIplatform,reached100
millionuserswithintwomonthsofitslaunchinNovember2022,makingitthefastestgrowingconsumerapplicationeveratthetime.3
ArtificialIntelligence(AI)hadbeenprevalentinourlivesformanyyearsbeforeGenAI,helpingussearch,buyandnavigate,amongmanyotherthings.ButthedevelopmentofGenAIisboostingtheimpactofthetechnologyoverall:estimatessuggestitwillgeneratetrillionsofdollarseveryyear.4ThisisreflectedintheaccelerationofinvestmentinGenAI,leapingfrom$4.3billionin2022to$22.4bn
in2023.5
ThefutureofGenAI
Theexpectationisthatthereturnoninvestmentwillbe
worthwhile.AccordingtoconsultingfirmEY,investment
inAIcouldadd1%toglobalGDPby2033–theequivalentof$1tn.6EYexpectstheUStoleadthisinvestment,thoughtheynotethatChinaandEuropearenotfarbehind.
Evenmoreoptimistically,theMcKinseyGlobalInstitute
estimatesGenAIwilladd$4.4tninvaluetotheglobal
economyannually.4GoldmanSachsgoesevenfurther,
predictinganincreaseof7%inglobalGDP–almost$7tn.7
Wherearethesebenefitscomingfrom?GenAIis
transformingtheverynatureofwork–andit’shappeningmuchfasterthanwethought.McKinseyprojectsAIwill
automatehalfoftoday’sworkactivitiesbetween2040
and2060,morethanadecadeearlierthanprevious
estimates,thankstoaccelerationofthetechnology’s
developmentandusage.TheresultsfromoursurveyalsoindicatethattheimpactofAIonresearchandhealthcarewillbetransformativeoverthenextfewyears.
Likelyimpactonresearchandhealthcare
McKinseyindicatesthatofthefourareaslikelytoaccountforthree-quartersoftheaddedvalueofGenAIisresearchanddevelopment,whereGenAIcould“deliverproductivitywithavaluerangingfrom10to15percentofoverallR&Dcosts.”4Thisisnotableinthepharmaceuticalsandmedicalproductsindustry,whereGenAIisexpectedtohavea
relativelyhighimpactintermsofR&Dproductivity.In
comparison,theythinkhealthcareislikelytoseeagreaterimpactinsupplychainandlogisticsproductivity.
AsnotedinElsevier’sClinicianoftheFutureReport2023,AIhasgainedattentioninhealthcareforitspotentialtoautomatecertaintasks,suchasfillinginformsor
summarizingnotes,therebyincreasingefficiencyandsavingclinicians’time.8
ButthepotentialofAIgoesfarbeyondboosting
productivity.AnMITTechnologyReviewInsightsreportdescribeshealthandmedicineas“aproductivetestinggroundforAI,”withapplicationsincludingtracking
diseasespreadandsupportingdrugdiscovery,aswell
assummarizingmedicalnotesandevencommunicatingwithpatients.9
Insights2024:AttitudestowardAI6
Insights2024:AttitudestowardAI7
TherearejustasmanyopportunitiesforAIinresearch.AsBillGatesnotedonhisblogGatesNotes,“AIs
willdramaticallyacceleratetherateofmedical
breakthroughs.”2Inparticular,hementionsthelargeamountofbiologicaldataresultingfromcomplex
systems,whichAIapplicationsarealreadyhelpingresearchersuntangleandunderstand.
AIisalreadybeingusedinclinicaltrials.Giventhat
pharmacompaniesspendabout20%oftheirrevenueonresearchanddevelopment,theMcKinseyGlobalInstituteestimatesthatGenAIcouldcontribute$60bnto$110bnayeartotheindustry.4Specifically,applicationsincludeidentifyingleadmolecules,whereGenAIcouldcutdownresearchtimefrommonthstoweeks.GenAIalsohas
aroletoplayinidentifyingfindingsduringclinicaltrials,especiallywiththeincreaseindigitaltechnologiesusedinclinicalresearch.
CompaniesareembracingGenAI
OrganizationsaroundtheworldarealreadyembracingnewAI-poweredtechnologiestoimproveefficiencyandboostinnovation.A2022MITTechnologyReviewInsightsreportshowedthat94%oforganizationswereusingAI,thoughonly14%aimedtoachieve“enterprise-wise”AIby2025.9DevelopmentssincethisreportclearlyshowthepotentialapplicationofAI,GenAIischangingthepicturerapidlyacrosseveryfunction,includingthemorecreativetaskspreviouslyconsideredinherentlyhuman.
“Ican’tthinkofanythingthat’sbeenmorepowerfulsincethedesktopcomputer.”
MichaelCarbin,AssociateProfessor,MIT,andFoundingAdvisor,MosaicML9
Indeed,inaglobalEYsurveyofcorporateCEOs,62%
acknowledgedtheurgencyofactingonGenAI,inthiscasetopreventtheircompetitorsfrom“gainingastrategic
edge.”6Butthesurveyalsouncoveredadilemma:61%
ofbusinessleaderssharedreservationsaroundGenAI
becauseof“theuncertaintiessurroundingtheformulationandexecutionofanAIstrategy.”
Beforeorganizationscanbenefitfromthepotentialof
GenAI,thesereservations,andriskssuchasbiasand
privacythatareinherentinthetechnology,willneedto
beaddressed.AccordingtoEY,organizationswillneedtoinvestininfrastructureaswellastechnologyandskillsintheirworkforce.6Almost70%ofrespondentstoanMIT
TechnologyReviewInsightssurveysaidaunifieddata
platformforanalyticsandAIiscrucial.Thisincludes‘datalakehouses’–ahybridofdatalakes,wheredataisstoredinitsoriginalform,anddatawarehouses,systemsfor
analyzingandreportingdatafrommultiplesources.10
Gettingtheworkforceonboard
Inordertounlockitsfullpotential,it’snotjustthe
companiesandinstitutionsthatwillneedtobeonboard,butalsothepeoplewhowillbeusingit.AsnotedbyMITTechnologyReviewInsights,“Riskaversionandculturalfactors,likefearoffailure,alsoneedtobeaddressedtodriveAIadoptionintheworkforce.”
Unlikethekindofautomationthathaschangedthe
wayweworkinthepast,forexamplewiththeadventofmachinerytotakeonmanualtasks,emergentGenAItechnologywilllikelyhavethebiggestimpacton
knowledgework,tasksinvolvingcreativity,collaborationanddecisionmaking.
AccordingtoMcKinsey,GenAIhasonlyshiftedthepotentialtoautomatephysicalworkby0.5%.11
Incomparison,thepotentialtotechnicallyautomate
theapplicationofexpertiseincreasedfrom24.5%in2017to58.5%in2023,thankstoGenAI.
ThereportalsosuggeststhatGenAIislikelytohave
amajorimpactonSTEMprofessionals:theestimated
technicalautomationpotentialofactivitiesperformedbythisgroupwas28%in2017;withGenAI,thisdoubledto
57%in2023.Numbersaresimilarbyeducationlevel,withGenAIdoublingtheautomationpotentialforthoseinroleswithamaster’s,PhDorhigher.4
Today’sSTEMprofessionalsarealreadyusingAIorare
expectingtouseit.Elsevier’sResearchFutures2.0report
releasedinearly2022showedthat8%ofresearcherswerealreadyusingAIextensivelyintheirresearch,principallytohelpwithanalysisandprocessinglargedatasets.12
IntheClinicianoftheFutureReport2022,overhalf(56%)ofclinicianssurveyedexpectedtobemakingmostoftheirdecisionsusingclinicaldecisionsupporttoolsthatuseAIin10years’time.13
“Clinicalinformationisonlyoneelementofthe
clinicaldecision-makingprocess,fromassessmenttodiagnosisandtreatment.Heuristicknowledgedrivesdecisionmaking,andthiscanbesupportedbyartificialintelligence(AI)andmachinelearningpredictionmodels.”
ClinicianoftheFutureReport2022
ConcernaboutGenAI
Thepictureisnotsimple,though:cliniciansandthe
generalpublicreportbeingexcitedbutalsoconcernedaboutGenAI.15InClinicianoftheFuture2023,asizableminority,28%,ofclinicianssaidtheyfinditundesirableforAItobeusedinclinicaldecision-makingtools
inthefuture.16
Thereareseveralcommonlyreportedconcernsamongvariousgroups,primarilyincludingaccuracyandtheriskofmisinformation,bias,privacyandsecurity,andtoalesserextent,ethicalissues.15Manyofthese
concernsarenotuniquetoGenAI,butthetechnologyisamplifyingthem.
Understandingresearchers’andclinicians’views
TheGenAIlandscapeischangingrapidly,andinordertoensurethetechnologyhasapositiveimpactonresearchandhealthcare,it’simportanttomonitortheviewsof
thoseintheseareas.
TheInsights2024:AttitudestowardAIresearchaimedtodothis,bysurveyingnearly3,000peopleworkinginresearch(includingleadersandcorporateresearchers)andinhealth(clinicians)fromaroundtheworld.
Theresearchexaminestheattitudesofresearchersandclinicianstowardsartificialintelligence(AI),including
generativeAI(GenAI),includingitsattractiveness,
perceivedimpact,thebenefitstothemandwidersociety,thedegreeoftransparencyrequiredaroundAItobe
comfortableusingtoolsthatcapitalizeonthetechnology,andthechallengestheyseewithAI.Italsolooksatthe
currentusage,andwhatrespondentsthinkwouldhelpthemtrustAItools.
Insights2024:
AttitudestowardAI
When:December2023toFebruary2024
What:15-minuteonlinequantitativesurveyWho:2,999respondentsfromacross
123countries
-2,284researchers
-1,007clinicians
(ofwhom292arealsoincludedasresearchers)
Results:Toimproverepresentativenesswe
weightedresponsesbyregion,and
toequallyrepresentresearchersand
cliniciansintotals.Cliniciansare
weightedequallybydoctorsandnurses.
Seeappendicesformoredetailonmethodologyandsample.
Youcanexplorethesethemesacrossthreechaptersinthisreport:
➤Chapter1:ThecurrentAIlandscape
Exploretheawareness,perceptionsandusageofAI(includingGenAI)amongresearchersandcliniciansaroundtheworld.
➤Chapter2:AfuturelensonAI
Discoverresearchers’andclinicians’expectations,
includingthepotentialbenefitsanddrawbacksofthetechnology.
➤Chapter3:ShapinganAI-drivenfuture
Lookatresearchers’andclinicians’concernsinthecontextofbuildingtrustandcomfortinAI(includingGenAI)tools,andreadrecommendationsfor
developersandinstitutions.
Insights2024:AttitudestowardAI8
Insights2024:AttitudestowardAI
ThecurrentAIlandscape
Chapter1
ThecurrentAIlandscape
“AIishere,anditworks.Weneedtothinkhowtouseitproperly.”
Surveyrespondent,researcher,Kazakhstan
➤96%haveheardofAI(includingGenAI)–subsequentstatisticsexcludethe4%notfamiliarwithAI
➤54%haveusedAI(includingGenAI)and31%haveuseditforworkpurposes;thisishigherinChina(39%)thanintheUSA(30%)andIndia(22%)
➤11%areveryfamiliarwithAI(includingGenAI),i.e.they’veuseditalot
➤ChatGPTisbyfarthemostwell-knownAIproduct(89%)➤25%haveusedChatGPTforworkpurposes
➤49%ofthosewhohavenotusedAIcitealackoftimeasthereason
➤72%believeAI(includingGenAI)willhave
atransformativeorsignificantimpactontheirareaofwork
ResearchersandcliniciansareonajourneyfromawarenesstousagetobenefitwhenitcomestoAI.AwarenessofAIingeneralishighamongbothresearchersandclinicians,butrelativelyfewsaytheyarecurrentlyveryfamiliarwiththe
technology,havingusedAIalot.Overhalfofbothgroups
whoareawareofAIhaveusedit,andalmostone-thirdhaveuseditforaspecificwork-relatedpurpose;thisishighestinChina(39%).Alackoftimetoinvestigatesuchtoolsisthe
mainreasonfornotusingAI.
FamiliaritywithAI
Present
usageofAI
Future
usageofAI
VeryfamiliarNotfamiliar
(useditalot)
4%
11%
96%
Familiar
85%
Somewhat/alittlefamiliar
Don’texpecttoornotsure
46%
33%
54%
Haveused
67%
67%
Expecttouse
Haveusedforwork
Notused
23%
31%
Haveusedfornon-workExpecttouse
Fig1.Question:
TowhatextentareyoufamiliarwithAI(includingGenAI)?n=3,118
Question:
HaveyouusedanAI(includingGenAI)productoranAIfeatureonaproductyouuseregularly?n=2,999
Question:
DoyouexpectyouwillchoosetouseAI(includingGenAI)inthenearfuture?n=1,330
Insights2024:AttitudestowardAI10
AwarenessofGenAItools
GiventherapidriseofGenAItools,particularlyChatGPT,itisperhapsunsurprisingthatmostpeopleareatleast
awareofitsexistence.GlobalCounselsurveysshowthatabout90%ofpeopleintheUK,USandGermanyhave
heardofGenAI.17Similarly,a2023surveybyPewResearchCentershowedthat90%ofAmericanssaythey“have
heardatleastalittleaboutartificialintelligence.”18However,drillingdownrevealsonlyaboutone-thirdhaveheardalotaboutit.
Thecurrentsurveyreflectsthesefindings:almostall
(96%)haveheardofAI.AwarenessishighestinChina
at99%(seeaccompanyingdatabookforfulldetails).
Globally,only11%areveryfamiliarwithAI,havinguseditalot,thisishigheramongresearchers(14%)than
itisclinicians(8%).
Demographicsseemtohaveanimpactwhenitcomes
tofamiliaritywithAI.WeseethatinAPACthosevery
familiarandusingAIalotishighest13%,comparedto8%inEurope(seeaccompanyingdatabookforfulldetails).
Pleasenote:allsubsequentstatisticsinthisreportexcludethe4%notfamiliarwithAI.
ChatGPTisthemostfamiliarGenAItool
ChatGPTisbyfarthemostwell-knownAIproduct,with
89%ofsurveyrespondentsgloballybeingfamiliarwithit.Researchers(94%)aremorelikelythanclinicians(84%)tohaveheardofit.
LevelsoffamiliaritywithAI(includingGenAI)
%Total(n=3,118)
%Researchers(n=2,355)
%Clinicians(n=1,060)
Notatallfamiliar(neverheardofit)
4
3
●5RE
Alittlefamiliar
39
35●
44RE●
Somewhatfamiliar
46
48CL●
44
Veryfamiliar(useditalot)
11
14CL●
8
Totalfamiliar96%97%CL95%
SignificantlyhigherorlowerthantotalSignificantlyhigherthanRole/Region/Country(indicatedbyfirsttwoletterse.g.AP=APAC)
AsiaPacific=AP
NorthAmerica=NA
China=CH
RE=Researchers
Eur
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