2025年3月份全国乘用车市场深度分析报告

批发销量：国内外批发销量狭义乘用车：轿车、MPV、SUV广义乘用车：轿车、MPV、SUV、微客数据来源：中国汽车流通协会乘用车市场信息联席分会月报表（产量，零售，批发，出口，狭义汇总，广义汇总）-终稿未计入份额低于2%的细分市场豪华品牌指：奔驰、宝马、奥迪、凯迪拉克、捷豹、路虎、沃尔沃、英菲尼迪、讴歌、特斯拉以起步市场指导价划分，分为≥30万及<30万元两档，≥五.价格定位细分市场本月1,079,3441,047,85391,646902,258115,771109,3808,97789,7411,289,8991,255,839290,802945,396狭义乘用车2,485,0142,413,072391,4251,937,395同期969,332962,480133,279789,40595,970100,5405,13992,9581,160,1731,151,082285,817813,359狭义乘用车2,225,4752,214,102424,2351,695,722同比11.3%8.9%-31.2%14.3%20.6%8.8%74.7%-3.5%11.2%9.1%1.7%16.2%狭义乘用车11.7%9.0%-7.7%14.3%上月747,369750,81883,957663,54283,71780,7055,30863,871905,573935,994264,889657,766狭义乘用车1,736,6591,767,517354,1541,385,179环比44.4%39.6%9.2%36.0%38.3%35.5%69.1%40.5%42.4%34.2%9.8%43.7%狭义乘用车43.1%36.5%10.5%39.9%数据来源：中国汽车流通协会乘用车市场信息联席分会月报表（产量，零售，批发，出口，狭义汇总）-终稿单位：辆秘书处地址：上海市武宁路423号18号楼1103室电话箱：cpcanews@3》》总体市场-狭义乘用车产销情况（2025年1-3月份） 2,0341,2522,006 2,0931,737,,2,0162,1351,9882,1612,421 2,0341,2522,0062,0972,2141,9782,047 2,1071,7682,4132,1631,9652,1462,4942,7262,0972,2141,9782,047 1,3203783544243133703914323943883804154374453944023132,0411,9371,7641,906 1,7951,3851,6961,5331,7051,7192,1082,2612,0411,9371,7641,906 1,1001月2月3月4月5月6月7月8月9月10月11月12月单位：辆本月累计2,699,7862,666,784271,5252,392,433295,216281,58220,616231,9603,319,2473,329,650831,3392,492,7176,314,2496,278,0161,123,4805,117,110同期累计2,355,7322,399,278313,3132,209,938212,852210,86012,002237,5752,942,5873,031,512782,2362,389,0835,511,1715,641,6501,107,5514,836,596累计同比14.6%11.1%-13.3%8.3%38.7%33.5%71.8%-2.4%12.8%9.8%6.3%4.3%14.6%11.3%1.4%5.8%数据来源：中国汽车流通协会乘用车市场信息联席分会月报表（产量，零售，批发，出口，狭义汇总）-终稿2024420254 秘书处地址：上海市武宁路423号18号楼1103室电话箱：cpcanews@深度分析报告总体市场-广义乘用车产销情况（2025年本月2,485,0142,413,072391,4251,937,39531,80730,9883,90325,972广义乘用车2,516,8212,444,060395,3281,963,367同期2,225,4752,214,102424,2351,695,72218,64518,8794,59522,188广义乘用车2,244,1202,232,981428,8301,717,910同比11.7%9.0%-7.7%14.3%70.6%64.1%-15.1%17.1%广义乘用车12.2%9.5%-7.8%14.3%上月1,736,6591,767,517354,1541,385,17921,05429,7583,47218,914广义乘用车1,757,7131,797,275357,6261,404,093环比43.1%36.5%10.5%39.9%51.1%4.1%12.4%37.3%广义乘用车43.2%36.0%10.5%39.8%5数据来源：中国汽车流通协会乘用车市场信息联席分会月报表（产量，零售，批发，出口，广义汇总）5秘书处地址：上海市武宁路423号18号楼1103室电话箱：cpcanews@》》总体市场-广义乘用车产销情况（2025年1-3月份）20242025202420252,1182,5172,1762,4391,7582,1531,9983,0412,958 2,0461,2632,1182,5172,1762,4391,7582,1531,9983,0412,9582,1162,2332,0012,0712,507 2,1171,7972,4442,1801,9762,1612,1162,2332,0012,0712,5071,335382358429316373395437400391384422442449398406316 1,8061,7182,1242,445 2,0541,4041,9631,550 1,8061,7182,1242,4451,1141月2月3月4月5月6月7月8月9月10月11月12月单位：辆本月累计6,314,2496,278,0161,123,4805,117,11077,89580,61111,37156,209广义乘用车6,392,1446,358,6271,134,8515,173,319同期累计5,511,1715,641,6501,107,5514,836,59641,91241,92610,11848,894广义乘用车5,553,0835,683,5761,117,6694,885,490累计同比14.6%11.3%1.4%5.8%85.9%92.3%12.4%15.0%广义乘用车15.1%11.9%1.5%5.9%6数据来源：中国汽车流通协会乘用车市场信息联席分会月报表（产量，零售，批发，出口，广义汇总）-终稿6 秘书处地址：上海市武宁路423号18号楼1103室电话箱：cpcanews@深度分析报告各车型大类市场份额变化各车型大类市场份额变化100%单位：辆本月零售销量902,25814.3%2,392,4338.3%89,741-3.5%231,960-2.4%945,39616.2%2,492,7174.3%1,937,39514.3%5,117,1105.8%2022202320242025.12025.22025.3数据来源：中国汽车流通协会乘用车市场信息联席分会月报表（零售，狭义汇总）-终稿7 秘书处地址：上海市武宁路423号18号楼1103室电话箱：cpcanews@深度分析报告轿车902.346.6%轿车902.346.6%MPV89.74.6%总市场1,937.4100.0%SUV945.448.8%轿车A0轿车A00轿车CSUVBSUVASUVA0MPVC轿车B轿车ASUVC销量(千辆)81.6129.3102.8336.6438.6106.949.0280.8307.862.6份额(总市场)4.2%6.7%5.3%17.4%22.6%5.5%2.5%14.5%15.9%3.2%*未计入份额低于2%的细分市场数据来源：中国汽车流通协会乘用车市场信息联席分会月报表（零售，狭义汇总）-终稿8 秘书处地址：上海市武宁路423号18号楼1103室电话箱：cpcanews@深度分析报告轿车A轿车ASUVC轿车A0轿车C轿车A00MPVCSUVB轿车总市场SUVSUVASUVA0轿车BMPV销量(千辆)190.6289.4303.3126.5887.22,392.45,117.12,492.71,177.0253.3736.7232.0872.4173.9份额(总市场)3.7%5.7%5.9%2.5%17.3%46.8%100.0%48.7%23.0%5.0%14.4%4.5%17.0%3.4%*未计入份额低于2%的细分市场数据来源：中国汽车流通协会乘用车市场信息联席分会月报表（零售，狭义汇总）-终稿9 秘书处地址：上海市武宁路423号18号楼1103室电话箱：cpcanews@深度分析报告各国别市场份额变化各国别市场份额变化0.9%0.1%0.9%0.2%0.9%0.2%0.9%0.1%0.9%0.2%0.9%0.2%德系法系韩系美系其他欧系0.8%0.2%单位：辆本月零售销量累计零售销量323,149-6.2%889,731-8.2%2,861-64.5%9,331-50.5%17,875-27.4%46,464-36.2%130,523-5.6%292,161-14.0%11,499-27.0%34,438-20.5%237,3911.7%625,427-14.6%1,214,09730.4%3,219,55821.0%1,937,39514.3%5,117,1105.8%2022202320242025.1数据来源：中国汽车流通协会乘用车市场信息联席分会月报表（零售，狭义汇总）-终稿 秘书处地址：上海市武宁路423号18号楼1103室电话箱：cpcanews@深度分析报告SUV945.448.8%SUV945.448.8%MPV89.74.6%总市场1,937.4100.0%轿车902.346.6%轿车自主SUV自主SUV日系SUV美系轿车德系MPV自主SUV德系轿车日系轿车美系销量(千辆)556.6598.5128.773.3190.458.9129.291.348.6份额(总市场)28.7%30.9%6.6%3.8%9.8%3.0%6.7%4.7%2.5%*未计入份额低于2%的细分市场数据来源：中国汽车流通协会乘用车市场信息联席分会月报表（零售，狭义汇总）-终稿 秘书处地址：上海市武宁路423号18号楼1103室电话箱：cpcanews@深度分析报告轿车2,392.446.8%轿车2,392.446.8%SUV2,492.748.7%总市场5,117.1100.0%MPV232.04.5%轿车自主轿车自主SUV自主MPV自主轿车德系SUV德系SUV日系SUV美系轿车日系轿车美系销量(千辆)1,435.11,629.5155.0529.6352.4318.2151.5265.1116.6份额(总市场)28.0%31.8%3.0%10.3%6.9%6.2%3.0%5.2%2.3%*未计入份额低于2%的细分市场数据来源：中国汽车流通协会乘用车市场信息联席分会月报表（零售，狭义汇总）-终稿 秘书处地址：上海市武宁路423号18号楼1103室电话箱：cpcanews@深度分析报告各品牌大类市场份额变化各品牌大类市场份额变化单位：辆本月零售销量累计零售销量241,924-7.2%591,364-9.8%481,371-4.4%1,306,183-14.0%1,214,10030.3%3,219,56320.9%1,937,39514.3%5,117,1105.8%2022202320242025.12025.22025.32025.1-3*豪华品牌指：奔驰、宝马、奥迪、凯迪拉克、捷豹、路虎、沃尔沃、英菲尼迪、讴歌、特斯拉数据来源：中国汽车流通协会乘用车市场信息联席分会月报表（零售，狭义汇总）-终稿 秘书处地址：上海市武宁路423号18号楼1103室电话箱：cpcanews@深度分析报告13总市场1,937.4100.0%总市场1,937.4100.0%SUV945.448.8%MPV89.74.6%轿车902.346.6%轿车自主SUV自主SUV主流合资轿车豪华MPV自主SUV豪华轿车主流合资销量（千辆）556.6598.5225.6118.758.9121.3227.0份额（总市场）28.7%30.9%11.6%6.1%3.0%6.3%11.7%*未计入份额低于2%的细分市场数据来源：中国汽车流通协会乘用车市场信息联席分会月报表（零售，狭义汇总）-终稿 秘书处地址：上海市武宁路423号18号楼1103室电话箱：cpcanews@深度分析报告轿车2,392.446.8%轿车2,392.446.8%SUV2,492.748.7%MPV232.04.5%总市场5,117.1100.0%轿车自主SUV自主轿车豪华MPV自主SUV主流合资SUV豪华轿车主流合资销量（千辆）1,435.11,629.5305.7155.0581.9281.3651.7份额（总市场）28.0%31.8%6.0%3.0%11.4%5.5%12.7%*未计入份额低于2%的细分市场数据来源：中国汽车流通协会乘用车市场信息联席分会月报表（零售，狭义汇总）-终稿 秘书处地址：上海市武宁路423号18号楼1103室电话箱：cpcanews@