2025商场公园520情人节特别活动（蓝色暧昧-我们与感情的距离主题）策划方案-47P

BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity520情人节特别活动蓝色暧昧-我们与感情的距离BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity活动思路ActivityIdeas01活动内容ActivityContent02活动规划ActivityPlanning03活动保障ActivityGuarantee04BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityPARTONE活动思路ActivityIdeasBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity暧昧上头的那一刻像极了爱情有人说短期的高频率聊天会产生暖昧上头这种感觉就像在放烟花新鲜感上头谁都是宝贝我和你是什么关系呢就像是上海的南京路和南京的上海路听起来相似又亲密实际上毫无关系BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity暧昧都是从聊天开始的说真的，其实我们都知道，这不是爱，也不喜欢，只不过是频繁的聊天让你有了习惯的感觉，幻想着一些虚无缥缈的，又或者说是新鲜感，那种被共情，被探索，被崇拜，甚至是被喜欢，那种久违的恋爱的滋味开始上瘾。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity暧昧的最高境界-若即若离两个人心知肚明，聊天时都知道各自的目的，但只要不点破关系就能维持下去。靠着蒙在两人中间潮湿暧昧的一层大雾掩盖自己，只要各自觉得安全就好像能一直这样走下去。要将这层大雾点散就是一种不合时宜。—“突然找我有什么事吗？”—“你是有什么想说的吗？”BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity暧昧的代表颜色-蓝色我们与感情的距离究竟有多远？两颗心的距离有多么遥远，可能是无垠的旷野的一颗孤零零的松树。大风吹动着它每一片叶子，瑟瑟作响，吹动着我的心，摇摇欲坠。只知道萧寒中通话中传来的风声中夹杂着彼此的心跳声，勾着我的心跨越千山万水向你奔来。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity暧昧让人受尽委屈此次活动我们以“蓝色暧昧-我们与感情的距离”为主题探究都市男女的真实情感生活在感情的路上，或许没有终点，但每一步都是成长的足迹。愿我们在这场修行中找到自己，领悟爱情的真谛，以平和的心态享受爱情的美好。活动主题：BlueAmbiguity蓝色暧昧-我们与感情的距离

活动时间：2025.5.20活动地点：合肥市瑶海湿地公园活动人群：都市青年男女活动年龄：25-35岁活动调性：暧昧

爱情

感情BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityPARTTWO活动内容ActivityContentBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityOurDistanceFromEmotionsPART01活动宣传BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity01活动宣传活动宣传—官方公众号PUBLICITY官方公众号与其他品牌公众号联合发布5月10日-5月13日公告此次活动内容的同时，制作报名H5，嵌入至推文中，有意向男女青年可通过H5报名，线下工作人员将于5月18日进行回访确认登记，发布短信，信息内容：活动时间、活动内容、活动指南、穿衣指南推荐等。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity01活动宣传活动宣传——微信朋友圈广告PUBLICITY微信广告大大缩小了目标受众。精准触达：根据人群分类标签，只推广给目标受众，例如22-35岁适龄男女青年、关注潮流时尚、关注“相亲、潮流”话题等标签用户。可定制内容，展示本次活动的互动内容，从活动的亮点出发BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity01活动宣传活动宣传——倒计时海报PUBLICITY绘制倒计时海报，预告活动时间及活动内容，可利用朋友圈倒计时海报做营销推广，例如：转发倒计时海报至朋友圈，转发词：“我们与感情的距离”转发倒计时海报集赞满18个，即可参与此次活动，报名通道提前2天关闭，做好微信营销，是此次活动的决胜关键BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity01活动宣传活动宣传——社群营销PUBLICITY作的报名H5可在各大校园社群、潮流社群进行投放，鼓励报名，可与当地工会进行合作，邀请单身男女参与此次活动。可与品牌方进行合作，鼓励品牌员工进行参与，给予品牌曝光的机会。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityOurDistanceFromEmotionsPART02活动美陈BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity氛围搭建-浪漫门头设计理念：强调精致华丽、古典浪漫、地域特色、色彩搭配和艺术氛围的营造。通过精心设计和布置，可以营造出一种符合特定场景和氛围的环境，提升人们的感受和体验。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity氛围搭建-爱意签到设计理念：通过在信纸上写下自己的姓名、祝福语或留言，参与者可以表达自己的情感和期待，与主办方或其他参与者建立更深的联系。这种情感交流不仅增强了活动的互动性，也提升了参与者的满意度和忠诚度。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity氛围搭建-爱情斑马线设计理念：在创意元素上融入了爱情和浪漫的元素。比如，在斑马线的颜色和图案设计上，采用了红色作为主色调，象征着爱情的热烈和激情。同时，在斑马线上绘制了心形和“ILOVEYOU”等字样，进一步强调了爱情的主题。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity氛围搭建-爱情邮箱设计理念：设计初衷是为了让情侣们能够通过书信、小物件等方式更深入地传达彼此的情感。设计理念强调其作为情感桥梁的重要性，鼓励人们通过传统而浪漫的方式表达爱意，增进彼此的了解和信任。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity氛围搭建-爱恋站台设计理念：通过柔和的灯光、精致的花艺装饰、浪漫的音乐等元素，为情侣们创造出一个充满爱意和温馨感的空间。同时，可以运用一些象征爱情的元素，如心形图案、玫瑰花等，来增强浪漫氛围的营造。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity氛围搭建-火山挚爱设计理念：火山作为自然界中最为壮观和充满力量的存在之一，其喷薄而出的熔岩、炽热的火焰和震撼的爆发力都是自然力量的完美展现。火山挚爱设计理念将这些元素融入其中，象征着爱情的热烈、奔放和不可阻挡。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity氛围搭建-玫瑰瀑布设计理念：瀑布象征着自然的力量和流动之美，而玫瑰则是浪漫和爱情的象征。将这两者结合，通过人工构造和布置，打造出一种既自然又浪漫的瀑布景观，让人们在其中感受到自然的力量和浪漫的氛围。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity氛围搭建-涂鸦之爱设计理念：设计理念强调个性化和独特性。每个人的爱情都是独一无二的，涂鸦之爱设计通过个性化的涂鸦元素和创意手法，打造出独一无二的设计作品。这些作品不仅具有独特的视觉效果，更能够体现设计师和用户的个性特点和情感偏好。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity氛围搭建-玫瑰之约设计理念：背景墙的设计以玫瑰为象征，玫瑰作为爱情的代表，其美丽与芬芳能够为空间带来浓厚的浪漫氛围。设计师可以选择使用真实的玫瑰花瓣作为装饰，或者通过绘画、壁纸、刺绣等方式将玫瑰图案融入背景墙中，使空间充满浪漫情调。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityOurDistanceFromEmotionsPART03活动区域BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityOurDistanceFromEmotions【暧昧露营】—男女共同搭建野营区域，展现暧昧上脑的态度【暧昧态度】—男女共同进行爱的宣言，展现暧昧追求的态度【暧昧节奏】—男女进行才艺展示，展现暧昧积极的态度【暧昧默契】—男女共同进行游戏互动，展现暧昧拉扯的态度【暧昧吃喝】—男女进行美食品尝及拍照打卡，展现暧昧快乐的态度【暧昧相遇】—男女共同进行互相匹配，展现暧昧遇见的态度BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity02活动区域AmbiguousCamping暧昧露营—活动思路在绿意盎然的自然环境中，男女们携手共进，共同搭建野营区域。他们不再是单纯的露营者，而是暧昧情感的传递者。从选择营地位置、搭建帐篷，到准备篝火和野餐设备，每一步都充满了相互之间的默契与关怀。他们时而相视而笑，时而低声细语，暧昧的气息在空气中弥漫。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity02活动区域氛围布置—【暧昧从露营开始】AmbiguousCamping【暧昧露营】装饰：风格以粉色系为主，使用暖色调的露营灯、串灯或篝火来营造温馨的氛围。在帐篷周围悬挂一些小巧的灯笼或风铃，增添浪漫感。音乐：播放轻柔、舒缓的音乐，如爵士乐或民谣，以放松心情，营造暧昧氛围。食物与饮品：准备一些简单的野餐食物和饮品，如三明治、水果和热可可，让男女双方在共同准备和分享食物的过程中增进感情。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity02活动区域AmbiguousAttitude暧昧态度—活动思路在浪漫的氛围中，男女们勇敢地站在一起，进行爱的宣言。他们或许用诗意的语言，或许用真挚的眼神，向对方表达内心的情感。这种暧昧的追求态度，既是对自己的勇敢表达，也是对对方的深情告白。在这种氛围下，暧昧不再是模糊不清的情感，而是变得更加坚定和真挚。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity02活动区域氛围布置—【暧昧从态度开始】AmbiguousAttitude【暧昧态度】灯光：使用柔和的灯光，避免过于刺眼的光线，让双方更容易产生亲密感。风格：采用邮局或者咖啡馆的设计风格，在空间里摆放一些代表爱情的装饰物，如玫瑰花、心形气球或蜡烛，以表达暧昧的情感。话题：引导双方谈论一些与爱情相关的话题，如理想中的伴侣、未来的规划等，让彼此更加了解对方的想法和感受。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity02活动区域AmbiguousRhythm暧昧节奏—活动思路在才艺展示环节，男女们纷纷展现自己的才华。他们或唱歌、或跳舞、或演奏乐器，用自己的方式向对方展示魅力。这种暧昧的积极态度，不仅让现场氛围更加热烈，也让彼此之间的情感更加深厚。他们在舞台上尽情释放自己的魅力，也在心中默默期待对方的回应。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity02活动区域氛围布置—【暧昧从节奏开始】AmbiguousRhythm【暧昧节奏】音响设备：确保音响设备齐全且音质良好，以便双方展示才艺时能够清晰地传达情感。风格：采用音乐厅或者舞台的设计风格，打造独一无二的节奏场所，适合双方展现才艺。观众：邀请一些朋友或陌生人作为观众，为双方的才艺展示加油助威，增强互动和观赏性。才艺展示：男女双方可以共同进行才艺展示，如合唱、舞蹈、乐器演奏等，展现彼此的默契和协作能力。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity02活动区域AmbiguousAndTacitUnderstanding暧昧默契—活动思路在轻松愉快的游戏互动中，男女们展现出了默契与配合。他们或相互扶持、或互相竞争，每一次的肢体接触和眼神交流都充满了暧昧的气息。这种暧昧的拉扯态度，既增加了游戏的趣味性，也让彼此之间的情感更加纠葛。他们在游戏中寻找着彼此的影子，也在心中默默感受着对方的存在。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity02活动区域氛围布置—【暧昧从默契开始】AmbiguousAndTacit

Understanding【暧昧默契】游戏道具：准备一些有趣的互动游戏道具，如卡牌、骰子、拼图等。游戏规则：设计一些需要双方共同协作才能完成的游戏规则，如“你画我猜”、“接力拼图”等。互动氛围：在游戏过程中，鼓励双方积极互动、交流想法和感受，增进彼此的了解和默契。奖励机制：设立一些奖励机制，如积分、奖品或拥抱等，以激励双方更加投入地参与游戏。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity02活动区域AmbiguousEatingAndDrinking暧昧吃喝—活动思路在美食区域，男女们共同品尝着各种美味佳肴。他们或围坐在篝火旁、或坐在野餐垫上，享受着美食带来的快乐。同时，他们也不忘拿起手机拍照打卡，记录下这一刻的美好时光。这种暧昧的快乐态度，不仅让彼此之间的情感更加融洽，也让整个活动变得更加有趣和难忘。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity02活动区域氛围布置—【暧昧从吃喝开始】AmbiguousEatingAndDrinking【暧昧吃喝】风格选择：打造成篝火晚会的形式，配以市集摊位，营造出独有的爱情美食场地。餐桌布置：在餐桌上摆放一些鲜花、蜡烛或小巧的装饰物，增添浪漫氛围。美食选择：选择一些双方都喜欢的美食和饮品，让彼此在享受美食的过程中增进感情。拍照打卡：鼓励双方在拍摄美食和彼此合影时展现出亲密和默契的一面，留下美好的回忆。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity02活动区域AmbiguousEatingAndDrinking暧昧相遇—活动思路在活动的高潮部分，男女们共同参与了一场互相匹配的游戏。他们通过一系列有趣的互动环节，逐渐了解彼此的兴趣爱好、性格特点等信息。在这个过程中，他们或许会遇到心仪的对象，或许会与旧友重逢。无论结果如何，这种暧昧的遇见态度都让他们感受到了爱情的美好和可能性。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity02活动区域氛围布置—【暧昧从相遇开始】AmbiguousEatingAndDrinking【暧昧相遇】活动组织：组织一场以“爱情”为主题的活动，如相亲会、速配派对或主题派对。环境布置：在活动现场布置一些代表爱情的元素，如爱心气球、玫瑰花墙或浪漫音乐。互动环节：设计一些有趣的互动环节，如真心话大冒险、情感问答或默契测试等，让男女双方在互动中更加了解彼此。配对机制：设立一些配对机制，如抽签配对、兴趣匹配等，让男女双方有机会与心仪的对象产生交集和互动。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityPARTTHREE活动规划ActivityPlanningBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity03活动规划时间形式参与方式备注09:00-09:30活动签到/打卡信封签到留下祝福09:30-11:30暧昧露营、暧昧态度、暧昧节奏男女互动全员参与11:30-13:30午休环节烧烤、烤肉等/13:30-15:30暧昧相遇男女互动全员参与15:30-17:30暧昧吃喝下午茶、市集形式摊位互动17:30-19:30暧昧爱情男女互动全员参与19:30-21:30篝火晚会、露天电影男女互动全员参与21:30-10:00活动淡出放飞自我/BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity03特别环节晚间浪漫—【篝火晚会】BonfireEvening【篝火晚会】在场地周围布置一些浪漫元素，如彩色气球、荧光棒、花瓣等。同时，播放一些轻柔浪漫的音乐，让音乐与火光交织在一起，营造出一种梦幻般的氛围。此外，还可以设置一些特别的互动环节，如情侣共舞、爱情宣言等，让参与者在浪漫的氛围中感受到爱情的甜蜜和温馨。组织大家围坐在篝火旁进行游戏、唱歌、跳舞等，让每个人都能充分参与进来。此外，还可以设置一些奖品和纪念品，以鼓励大家积极参与互动环节。BlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguityBlueAmbiguity03特别环节晚间浪漫—【放飞纸飞机】Re