2025文旅项目端午奇妙游（粽趣横生主题）活动策划方案

粽趣横生DRAGONBOATFESTIVAL端午奇妙游THEDRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游端午节作为中国四大传统节日之一，不仅承载着深厚的文化意义，还沉淀着丰富的民俗内涵。吃粽子、赛龙舟、挂艾草，每一种民俗的背后都寄托着人们对美好生活的向往。DRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY这个端午，共同探寻跨越千年的端午蕴藏的独有的东方情怀。体味千年民俗古韵。让传统民俗以更生动、有趣的方式呈现。体验一场融合古典与趣味的端午奇妙游。端午奇妙游还原千年风雅端午奇妙游还原民俗内涵端午奇妙游DRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游活动概述PART01活动主体PART02活动宣传PART03执行细则PART04202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY粽趣横生DRAGONBOATFESTIVAL活动概述THEDRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL时间：2025【端午节点】

地点：地产项目/商业中心/文旅景区游园祈福活动概述民俗雅趣端午雅集国风乐坊202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY用【粽叶祈福】、[点雄黄]等活动设置，让传统民俗以更生动的方式呈现，打造更符合年轻化审美的游园场景。游园祈福PARTONE202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY打卡射五毒、投壶、套福袋等端午民俗游戏，体验竹编艾草、非遗香囊等端午手作，感受古人的雅趣生活。民俗雅趣PARTTWO202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY古韵悠悠、市井烟火，让东方美学在市集中流动起来。市集售卖百味粽子、古韵风物、国风手作、茶点等。端午雅集PARTTHREE202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY方案原创策划师：【一只小花猪】华灯初上，看一场独具东方韵味的表演。用古韵和新国潮相结合的演艺形式，再现千年盛世舞乐景象。国风乐坊PARTFOUR202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY粽趣横生DRAGONBOATFESTIVAL活动主体THEDRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEYDUANWUJIE端午奇妙游DARGONBOATFESTIVAL一粽一寻念，一叶一始端。端午奇妙游DARGONBOATFESTIVAL1.游园祈福202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL游园祈福集章到场领取游园祈福集章卡，集齐6个打卡点的印章，并发布活动信息到社交平台即可至兑换处领取市集代金券/端午文创。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL五毒退散符定制活动【五毒退散符】每日限领1000份，体重尽退、渣男尽退、加班尽退、水逆尽退、烦恼尽退，五款印章任选其一。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY方案原创策划师：【一只小花猪】端午奇妙游DRAGONBOATFESTIVAL打卡-粽叶祈福客户到场签到领取端午粽叶，用毛笔手写端午祝福挂在高处。用这片粽叶寄托对于美好生活的向往和对家人的深情祝福。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL打卡-祈福墙悠悠艾草香，端午祈安康。定制艾草+祈福卡的祈福墙。客户抽取祈福卡将美好祝福高高悬挂，愿平安顺遂。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY打卡-点雄黄点雄黄是超有仪式感的端午习俗。“点雄黄、杀百毒、辟百邪”用毛笔蘸用酒泡过的雄黄轻点，愿驱走五毒，保佑安康。端午奇妙游DRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY国风雅趣围棋DRAGONBOATFESTIVAL定制经典珍珑棋局，放置几张竹椅，在有微风的午后，围桌而坐下棋闲聊，尝试解开棋局，体验古人的文雅生活。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEYDUANWUJIE端午奇妙游DARGONBOATFESTIVAL一粽一寻念，一叶一始端。端午奇妙游DARGONBOATFESTIVAL2.民俗雅趣202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL民俗雅趣-投壶投壶是古代士大夫宴饮时常玩的一款投掷游戏。拿起箭，对准壶口，一投一掷间，不仅是技巧的比拼，更是与华夏千年雅韵的击掌。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL民俗雅趣-射五毒端午又被作五毒日。被认为是五毒出没之日。在一箭一失中，了解端午辟疫的深厚文化，通过射五毒表达无病无灾的美好祝愿。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY方案原创策划师：【一只小花猪】端午奇妙游DRAGONBOATFESTIVAL民俗雅趣-套福袋定制形态不同的粽子福袋为套圈目标。参与的客户一次可获得10个套环。套中不同的目标将获得福袋对应的奖品。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL民俗手作-竹编艾草将细细竹篾用非遗技艺编织成“龙舟”，盛满新鲜艾草、菖蒲，以艾草香囊为坠，青翠清香、祛病纳福。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL端午节的仪式感都藏在一颗颗的粽子里。不管是甜粽还是咸粽，今天你的粽子你自己决定，自己DIY一款合口味的粽子吧！民俗手作-包粽子202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY手编五彩绳DRAGONBOATFESTIVAL系五彩绳是端午节传统习俗。由青、白、红、黑、黄五种颜色编制而成，蕴含驱邪避灾、祈福纳吉的美好寓意。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL民俗手作-非遗香囊巧手织香囊，随香入端午。从古至今都有端午佩戴香囊的习俗。“闻香识节气”这抹艾草香里是延续千年的草木治愈力。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL民俗手作-艾叶皂艾叶研磨落水、艾草和皂液合一。自然的草木原香，随时随地开启奇遇之旅于山野。亲手凝固一块艾草香，将尘土洗涤而去。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEYDUANWUJIE端午奇妙游DARGONBOATFESTIVAL一粽一寻念，一叶一始端。端午奇妙游DARGONBOATFESTIVAL3.端午雅集202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL端午雅集规划仿古的木质摊位，配合手绘布招牌，让东方美学在市集中流动起来。市集售卖百味粽子、古韵风物、国风手作、茶点等。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY方案原创策划师：【一只小花猪】端午奇妙游DRAGONBOATFESTIVAL这里的粽子“可盐可甜”传统粽子总是少了些新鲜感。一次性打卡超多款网红粽，带上你最“粽”要的人来尝尝吧~202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY花式吃粽过端午国风非遗手作感受极致的东方美学，竹编灯笼、糖人面人、非遗漆扇、扎染技艺等，用“指间技艺”连通过去与当下，展现别具匠心的“慢时尚”。端午奇妙游DRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL艾叶轻食茶点给美味加一点【艾香】。艾叶凉粉、艾草茶、艾香蛋糕等超多款端午限定小食。端午的仪式感拿捏了！202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL国风文创小铺传统元素与新潮设计的碰撞。各种新奇好物、文创手作汇聚于此，有趣的灵魂在这里碰撞，每一件都充满了手艺人对生活的朴素热情~202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL祈福文创小铺玄学是年轻人新的精神寄托，左手戴貔貅，右手敲木鱼。更适合中国宝宝的祈福小铺，戳中每个打工牛马的心巴。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL粽夏头茬鲜，新鲜食材是最有生命力的，端午也正是尝鲜的季节。用当季最有生命力的食材，品尝大自然的美味。粽夏野生厨房202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEYDUANWUJIE端午奇妙游DARGONBOATFESTIVAL一粽一寻念，一叶一始端。端午奇妙游DARGONBOATFESTIVAL4.国风乐坊202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL国风乐坊演艺[5.31-6.02]为期三天的国风乐坊演艺。让传统国乐与流行音乐跨越时间碰撞。再现千年盛世舞乐景象。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL国风游园祈福羽衣霓裳，峨冠博带，衣袖飘飘。祈福团着一袭华袍，演绎穿越千年之古人风雅，祈求平安顺遂。感受流淌千年的文化至美和浪漫。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY方案原创策划师：【一只小花猪】端午奇妙游DRAGONBOATFESTIVAL国风乐坊演奏国风音乐演绎古风雅韵，再现千年盛世舞乐景象。在指尖和琴弦一拨一动之间，让国风传承在新时代“流动”起来。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY国风古韵舞蹈一朝步入画卷，一舞梦回宋朝。秀色越古今，宋城羞玉颜。在舞台上翩翩起舞赋美雅韵东方！配合婉转温柔的古筝琴音，将深厚的古文化以蕴意丰富的舞美呈现出来。端午奇妙游DRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL诗词古乐秀雅韵流殇，古人诗词与琴音碰撞，抚琴而歌。一场与古音的对话，将古典诗词韵味之美发挥极致的视听盛宴。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY方案原创策划师：【一只小花猪】粽趣横生DRAGONBOATFESTIVAL活动宣传THEDRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL活动预热海报[宣传周期]活动前3-4周[推广平台]微博、小红书、朋友圈等[宣传内容]定制海报，融入端午元素以及项目信息，发布于社交平台。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL定制活动预热话题

#古人端午节的仪式感

#等，融入活动场景，在社交媒体引发客群互动传播，为活动实现预热引流。活动预热话题202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL一举高粽车出街发布活动图文/视频，带话题@官方账号，即可领取粽子一枚。将发布内容转发至3名好友，即可领取“一举高粽”文创一份。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY方案原创策划师：【一只小花猪】活动预热视频[宣传周期]活动前1-2周[推广平台]抖音、B站、小红书等[推广内容]拍摄活动预热视频发布于社交平台，提升活动热度。端午奇妙游DRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL倒计时海报发布活动倒计时海报，融入活动场景。在社交平台发布活动信息带活动主题#端午奇妙游

#通过话题传播预热活动。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY粽趣横生DRAGONBOATFESTIVAL执行细则THEDRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL成立活动小组1.指定人员负责项目的沟通工作统筹。2.根据工作内容细化分项工作组。3.安排定期会议以及临时情况特殊会议沟通活动进度，确保活动顺利进行。202505.31May31stTIMEMAY端午奇妙游MAY31st端午节限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午