Brand KPIs for consumer electronics online shops：KaBuM!in Brazil-英文培训课件2025.5

CONSUMER&

BRANDBrandKPIs

for

consumer

electronicsonline

shops:

KaBuM!

in

BrazilConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

3750Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

KaBuM!’sperformance

intheconsumer

electronics

onlineshop

market.Fieldwork:March-April

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofDecember202481%

ofKaBuM!

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket?•KaBuM!’sbrandingresonates

more

withMillennials•KaBuM!generally

appealsto

men

more

thanwomen•KaBuM!ranksoutsidetheTop10

inawareness

withinthe

consumer

electronics

onlineshop

market•Thepopularity

ratingof

KaBuM!is

33%•KaBuM!ranksninth

inusage•Among

KaBuM!enthusiasts,35%

fallunderthehigh-income

category•Consumers

want

theirconsumer

electronics

onlineshop

brandsto

havereliability,

honesty

/trustworthiness,

andauthenticity•Interms

of

loyalty,KaBuM!isfifth

inBrazil•KaBuM!hasascore

of

19%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

KaBuM!

at

81%Brand

profile:

snapshotBrand

performance

of

KaBuM!

inBrazil81%60%33%19%19%AwarenessPopularityUsageLoyaltyBuzz5Notes:Consumer

electronics

online

shops

‘awareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,246,

all

respondents

(awareness),

n=745,

respondents

who

know

the

individual

brand

(popularity),

n=745,respondents

who

know

the

individual

brand

(usage),

n=145,

respondents

who

have

used

the

individual

brand

(loyalty),

n=745,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024KaBuM!’s

branding

resonates

more

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations47%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeKaBuM!bygeneration

versus

theshareof

industryusers

ingeneral,

we

cansee

thatKaBuM!islikedby4%

of

Babyboomers

and

23%

ofGen

Xers,

whereas

thetotalshare

ofindustryusers

is5%

and

26%,

respectively.39%30%26%26%23%ForMillennials

andGen

Z,

47%

and

26%

feel

positivelytowards

KaBuM!,versus

39%

and

30%.

Socurrently,

forKaBuM!,Millennials

connect

most

withtheirbrandcompared

to

theoverall

industryuser.5%4%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestoconsumer

electronics

online

shops,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;Base:

n=244,

KaBuM!

enthusiast,

n=1,181,

consumer

electronics

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024KaBuM!

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

KaBuM!shows

thatwomen

are

lesslikely

to

haveanaffinitywith

the

brandcompared

to

men.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof8%8%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

KaBuM!hasasimilarproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.40%60%60%

ofmen

likeKaBuM!compared

to40%

ofwomen,

whereas

fortheoverallindustry,51%

of

women

useconsumerelectronics

onlineshopscompared

to49%

ofmen.51%49%91%90%8%

of

KaBuM!enthusiastsconsiderthemselves

to

bepartof

the

LGBTQIA+community

compared

to8%

amongindustryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

consumer

electronics

online

shops,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:n=244,

KaBuM!

enthusiast,

n=1,181,

consumer

electronics

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

KaBuM!

enthusiasts,

35%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.7%8%Single35%32%33%12%14%CoupleSingleparentNuclear35%

ofKaBuM!enthusiastsarefromhigh-income

households.KaBuM!’s

brandis

generally

enjoyedmore

byconsumers

who

arepartof

anextended

household,

30%

ofKaBuM!enthusiastshavethiscurrent

livingsituation.5%8%32%32%35%Multi-generational11%9%30%25%34%30%ExtendedOther2%3%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

consumer

electronics

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=244,

KaBuM!

enthusiast,

n=1,181,

consumer

electronics

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

consumer

electronics

online

shop

brands

to

havereliability,

honesty

/

trustworthiness,

and

authenticityBrand

profile:

qualitiesQualitiesuserswant

from

consumerelectronicsonlineshopbrandsForconsumer

electronics

onlineshops,the

top

three

qualitiesusers

want

fromabrandarereliability,

honesty

/Authenticity80%Thrill/ExcitementSustainabilityBoldnessClevernesstrustworthiness,

andauthenticity.60%40%20%0%KaBuM!users

alsoappreciate

thesekeyattributes,indicating

KaBuM!exudesthese

qualities.SocialresponsibilityCoolnessThequalitiesthatKaBuM!enthusiastsareleast

focused

on

arehighvalueandthrill/excitement.ReliabilityExclusivityKaBuM!shouldwork

onpromotingsustainabilityto

convert

enthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

consumer

electronics

online

shops,

which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;“When

it

comestoconsumer

electronics

online

shops,

which

ofthe

following

brands

do

youlike?”;MultiPick;“When

it

comesto

consumer

electronics

online

shops,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=145,

KaBuM!

users’,n=244,

KaBuM!

enthusiast,

n=1,181,

consumerelectronics

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

KaBuM!

fans,

56%

state

that

they

get

excited

about

consumerelectronics

online

shopsBrand

profile:

attitudesWhat

doconsumersthink

ofconsumerelectronicsonlineshopsingeneral?56%55%47%45%42%41%38%37%36%35%34%33%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trust

aboutconsumer

topicsrelating

toIget

excitedIliketotalkaboutelectronicsonlineshopsconsumerelectronics

onlineshopsBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

consumer

electronics

online

shops

do

you

agree

with?”;

Multi

Pick;“When

it

comesto

consumer

electronics

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=244,

KaBuM!

enthusiast,

n=1,181,

consumer

electronics

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1181%

ofKaBuM!

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

consumer

electronics

onlineshops,the

average

awareness

ofabrandinBrazil

is78%.Awareness

ofKaBuM!,however,

is

at60%.Awareness33%

ofBrazilian

consumer

electronics

online

shopusers

saythey

likeKaBuM!,compared

to

anindustryaverage

brand

popularity

of40%.19%

ofindustryusers

inBrazil

saythey

useKaBuM!,with

the

average

usageofabrandat24%.BuzzPopularity81%

ofbrandusers

saytheywould

usethe

brandagain,compared

toanaverage

loyalty

score

of

78%.KaBuM!hasbeen

noticed

lessinthemedia

comparedtootherbrands,with

a“Buzz”

score

of

19%

comparedto30%.Sooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.LoyaltyBrandUsageIndustryaverage12

Notes:Consumer

electronics

online

shops

‘awareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,246,

all

respondents

(awareness),

n=745,

respondents

who

know

the

individual

brand

(popularity),

n=745,respondents

who

know

the

individual

brand

(usage),

n=145,

respondents

who

have

used

the

individual

brand

(loyalty),

n=745,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024KaBuM!

ranks

outside

the

Top

10

in

awareness

within

the

consumer

electronicsonline

shop

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofKaBuM!Rank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1americanas98%98%97%97%96%96%95%91%89%87%2SamsungAmazon340%4Mercado

LibreMagalu5Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6MotorolaApple60%78LenovoOutofallrespondents,

60%

were

aware

of

KaBuM!.Thisranksthemoutsidethe

Top

10

compared

tootherbrandssurveyed

inthismarket.9WalmartSubmarinoAwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,246,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

ofKaBuM!

is

33%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofKaBuM!Rank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1AmazonSamsungMercado

LibreamericanasMagaluApple70%66%57%55%54%47%45%39%33%33%233%34Outofconsumers

who

knew

thebrand,

33%

saidtheyliked

KaBuM!.

Thisranksthemtenth

compared

toother

brandssurveyed

inthismarket.5667%7Dell8MotorolaHP9PopularityN/A10KaBuM!14

Notes:“When

it

comesto

consumer

electronics

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=745,

respondents

who

know

the

individual

brand(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024KaBuM!

ranks

ninth

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofKaBuM!Rank#

BrandUsage

%54%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

consumerelectronics

onlineshops,which

of

the

following

brandshaveyou

usedinthepast12

months?”.1Amazon19%2Mercado

LibreamericanasSamsungMagalu47%343%Outofconsumers

who

knew

thebrand,

19%

saidtheyused

KaBuM!.

Thisranksthemninth

compared

toother

brandssurveyed

inthismarket.441%540%6Apple25%7MotorolaDell22%820%81%9KaBuM!19%UsageN/A10TerabyteShop16%15

Notes:“When

it

comesto

consumer

electronics

online

shops,

which

ofthe

following

brands

have

youused

in

the

past12

months?”;

Multi

Pick;Base:

n=745,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

KaBuM!

is

fifth

in

BrazilBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofKaBuM!’s

consumersRank#

BrandLoyalty

%89%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1AmazonApple19%287%3SamsungMercado

LibreKaBuM!87%485%581%6SubmarinoTrocafoneMagalu81%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

consumerelectronics

onlineshops,which

of

the

following

brandsareyou

likely

to

useagaininthe

future?”.781%879%81%9WalmartDell78%Outofrespondents

whohaveused

KaBuM!,81%

saidthey

would

usethebrand

again.LoyaltyN/A1078%16

Notes:“When

it

comesto

consumer

electronics

online

shops,

which

ofthe

following

brands

are

youlikely

to

use

againin

the

future?”;

Multi

Pick;Base:n=145,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024KaBuM!

has

a

score

of

19%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofKaBuM!Rank#

BrandBuzz%69%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1AmazonMercado

LibreMagalu19%258%355%Outofconsumers

who

knew

thebrand,

19%

saidtheyhadheardaboutKaBuM!inthemedia.

Thisranksthemtenthcompared

to

other

brandssurveyed

inthismarket.4americanasSamsungApple54%551%642%7MotorolaDell28%827%81%9Lenovo19%BuzzN/A10KaBuM!19%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=745,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlock