Spotify品牌指导手册

PartnerBrand

Guidelines

Howwecreatemusicmomentswithourfriends.

Brandrole

Spotifyis

therightmusic

foreverymoment.

Thisisourbrandrole.It’sasimplestatementthathelpstoguideeverythingwedo.Includinghowwelookandhowwetalktotheworld.

Spotifyisnotjustautilitythatallowsyoutoaccessmillionsofsongs.It’sabouthavingtherightmusicatyourfingertips.Whatevermoodyou’rein,whereveryoufindyourself,theperfectmusicisalwaystherewithyou.

Whetheryouprovidedevices,accessories,net-

worksorapps,let’sjoinforcesandgivepeopletherightmusicforeverymoment.

PrimaryLogotype

PrimaryLogotype

ThefirstwaywesignifythepresenceofSpotifyiswithourPrimaryLogotype.It’stheclearestwaywecanidentifyourcompanyvisually.Weshouldbesigningoffallofourcommunicationswiththelogotype;ourpartnermessagesmustbeidentifiedascomingfromus,andyou!

Clearspace

InordertopreservetheintegrityofthePrimaryLogotype,itisimportantthatnootherlogos,

typeorothergraphicelementsinfringeonitsspace.Theminimumclearspacearoundthe

logotypeisequivalentto1/3ofthewidthofthelogotype.

Smallestsizeuse

TheminimumsizethePrimaryLogotypemaybeusedforprintapplicationsis.4”(10mm)

wide.Includetheregistrationmarkforthismeasurement.

Fordigitalapplications,theminimumsizeis45pixelswide.

Logotypeartwork

Donotattempttoredraworrecreateanyelementofthelogotype.Usetheapproveddigitalfilesoftheartwork.

PrimaryBlackLogotype

spot·ty.

Minimumsize

spotify

Minimumprintsize0.4inch(10mm)wide.Minimumdigitalsize45pixelswide.

PrimaryWhiteLogotype

Clearspace

X

X/3

spotify·

HorizontalLogotype

HorizontalLogotype

Ifit’simpossibletousethePrimaryLogotypeforsomereason,youhavetheoptionofusingtheHorizontallogotype.It’sstillagoodwayofshowingofftheSpotifybrand,sodon’tyou

worry!

Clearspace

InordertopreservetheintegrityofthePrimaryLogotype,itisimportantthatnootherlogos,

typeorothergraphicelementsinfringeonits

space.Theminimumclearspacetothearoundthelogotypeisequivalentto1/2oftheheightof

thelogotype.

Smallestsizeuse

TheminimumsizethePrimaryLogotypemaybeusedforprintapplicationsis.6”(15mm)

wide.Includetheregistrationmarkforthismeasurement.

Fordigitalapplications,theminimumsizeis80pixelswide.

Logotypeartwork

Donotattempttoredraworrecreateanyelementofthelogotype.Usetheapproveddigitalfilesoftheartwork.

HorizontalBlackLogotype

spotifty

Clearspace

Y

Y/2

spotify

HorizontalWhiteLogotype

Minimumsize

sp。tityMinimumprintsize0.6inch(15mm)wide.

Minimumdigitalsize80pixelswide.

MonochromaticLogotype

MonochromaticLogotype

Themonochromaticlogotypeshouldonlybeusedwhentherearenotenoughcolorsto

properlyreproducethePrimaryLogotype.

Clearspace

TheminimumclearspacearoundthePrimary

Logotypeisequivalentto1/3ofthewidthofthelogotype.

TheminimumclearspacearoundtheHorizontalLogotypeisequivalentto1/2oftheheightof

thelogotype.

Smallestsizeuse

PrimaryLogotypeshouldneverbesmallerthan.4”(10mm)wide.Includetheregistrationmarkforthismeasurement.

Fordigitalapplications,thePrimaryLogotypes’minimumsizeis45pixelswide.

HorizontalLogotypeshouldneverbesmallerthan.6”(15mm)wide.Includetheregistrationmarkforthismeasurement.

Fordigitalapplications,thePrimaryLogotypes’minimumsizeis80pixelswide.

Logotypeartwork

Donotattempttoredraworrecreateanyelementofthelogotype.Usetheapproveddigitalfilesoftheartwork.

MonochromaticBlackLogotype

MonochromaticBlackLogotype

自sp。t·fy·

MinimumsizeVertical

spotify

Minimumprintsize0.4inch(10mm)wide.Minimumdigitalsize45pixelswide.

MonochromaticWhiteLogotype

MonochromaticWhiteLogotype

MinimumsizeHorizontal

自sp。t··Minimumprintsize0.6inch(15mm)wide.Minimumdigitalsize80pixelswide.

Clearspace

X

X/3

Clearspace

Y

Y/2

spotify·

TogetherwithPartnerLogos

Partnerlogos

Sizerelationship–PrimaryLogotype

Whenpartnerlogosarelongerandmoretext-based,wepreferthemtobeatthesameheightasthelogotype.

Forsymbol-basedlogos,wepreferthemtobe2Xtheheightofthelogotype.

Sizerelationship–AlternateLogotype

Whenpartnerlogosarelongerandmore

text-based,wepreferthemtobeatbetween30and50%theheightofthestroke.

Forsymbol-basedlogos,wepreferthemtobethesameheightasthelogotype.

Alignment

Wepreferourpartner’slogostoalwaysbecenteralignedwitheitherthePreferredorAlternatelogotype.

Alwaysconsultthepartner’scompany

guidelinesforlogousage,minimumsize,etc.

Relationshipwithtext-basedlogotypes

Y

Y/2

Relationshipwithsymbols

X

spotify

X/3

PartnerLogotypeDon’ts

LogotypeDon’ts

Tomakesureourlogotypeappears

asconsistentlyaspossiblethroughoutourcommunications,we’veidentifiedafewwayswedon’twantourlogotypetoappear.

spotify

Don’tseparatetheiconfromthewordmark.Theyshouldalwaysbetreatedasawhole.

spotify-

spotify

Onlyusespecifiedcolourstorepresentthelogotype.

potify

potify

Avoidstylizingthelogotypewithoutlines,glows,oranyothertechniques.

stb

spotfy

Don’tuseourlogoagainstagreenbackground.

sp。tty

P

Don’tskew,rotateorstretchthelogotype.

sp。t·fy·

spotify.

Respectthedistanceguidelinessothateachlogohasenoughbreathingroom.

HowwelookColour

Colour

SpotifyGreenisourherocolour.Weuse

SpotifyGreentoclearlysignifythepresenceofSpotifyinpeople’slives,andtohelpourusersimmediatelyidentifyus.Usethiscolour

generouslyforourtype,chartsandasabackground.

Wehaveaselectsetofsupportingneutral

colourswhichhelpSpotifyGreentosing.

Inthemajorityofuses,wewantstrongcontrastbetweenallofthecoloursused.

Solidcoloursworkbestinprintedapplicationsandfortext.

Thegradientsarebestappliedindigitalapplicationslikeourwebsiteandemail.

SpotifyGreenSolid

Pantone376C

C54M0Y100K0R132G189B0

SpotifyBlackSolid

PantoneProcessBlackC

C0M0Y0K100R0G0B0

SpotifyGreySolid

Pantone

CoolGray8C

C0M0Y0K60R130G130B130

SpotifySandSolid

Pantone

CoolGray1C

C6M5Y6K0

R236G235B232

SpotifyWhiteSolid

C0M0Y0K0

R255G255B255

PartnerMessaging

PartnerMessaging

PartnerMessaging

Keydescriptivemessaging

WithSpotify,yourmusiciseverywhere.Workingout,partyingorrelaxing,therightmusicisalwaysatyourfingertips.

TherearemillionsofsongsonSpotify–fromoldfavouritestothelatesthits.Justchoosethemusicyoulove,orletSpotifysurpriseyou.

Thisisanalternativeparagraphtouseifyouwanttogetacrosscataloguebreadth.

TherearemillionsofsongsonSpotify–fromBeyoncétoBach,andMetallicatoMumford&Sons.Justchoosethemusicyoulove,orletSpotifysurpriseyou.

(Feelfreetolocalisetheseartists.)

PartnerMessaging

Productmessaging

Herearequickdescriptorsforourproducttiers.

Free

Instantmusicforfreeonyourcomputer,featuringads.

Unlimited

Unlimited,ad-freemusiconyourcomputer.

Premium

Yourmusiciseverywhere,onallyourdevices.

PartnerMessaging

Premiummessaging

Here’sthelistofPremiumbenefits.You’llwanttostressthebenefitsthataremostrelevantforyourcustomers.

•Listenonallyourdevices

•Downloadmusic&listenoffline

•Bettersoundquality

•Noads&nocommitment*

*Delete‘nocommitment’ifinappropriate.

Premiumdescriptor

WithSpotifyPremium,yourmusiciseverywhere.Justhitplay.

Plane,trainorlivingroom,therightmusicisalwaysthereforyou.

Streamanythingyoulike,orgoofflineandlistentoyoursavedmusic.

PartnerMessaging

Premiumfreetrialmessaging

SomesimplerulestohelpyoumessageSpotifyfreetrialsinalegalandSpotifyway.

1.TheofferisfromSpotify

Pleasemakeitclearthatthefreetrialofferisfromus,notyourbrand.

2.Theofferisnotexclusive

Pleasedon’tsuggestthattheofferisexclusivetoyourcustomers.

Examples:

Right:

TrySpotifyPremiumfreefor30days.Visittheguardian.co.uk

Wrong:

TheGuardiangivesyou30daysfreeSpotify

Premium.

PartnerMessaging

Premiumfreetrial

messaging–specificmessaging

SomesimplerulestohelpyoumessageSpotifyfreetrialsinalegalandSpotifyway.

Generalfreetrialmessaging:

TrySpotifyPremiumforfree.

Enjoyunlimitedmusiconallyourdevicesfor30days.Generalheadline&descriptor:

TrySpotifyPremiumfreeonyour(device).

Enjoyunlimitedmusicfor30days.<Tryitfree>

Examples:

TrySpotifyPremiumforfreeonyourSamsungTV.

Enjoyunlimitedmusicfor30days.<Tryitfree>

TrySpotifyPremiumonyourSonosPlay3.

Enjoyunlimitedmusicfor30days.<Tryitfree>

PartnerMessaging

Premiumfreetrial

messaging–bundling

Thetrialitselfcannotbebundledwithyourservices/products

Right:

TrySpotifyPremium

freefor30daysonyourSonos.

Wrong:

Get30daysSpotify

PremiumfreewhenyoubuyaSonosPlay3.

PartnerMessaging

ProductBundling

GeneralPartnershipMessaging:

ListeneverywherewithTelefonica&Spotify

Specificbundleexamples:

With(bundle),youcanenjoyunlimitedmusicfromSpotifyonallyourdevices.

With(bundle),youhave150minutes,500MBandunlimitedmusicfromSpotifyfor2years.

With(bundle),youcanenjoySpotifyforonlyXpermonth.Listeneverywherewithunlimitedmusiconyour(device).

PartnerMessaging

Competitions

Right:

WinSpotifyPremiumforayear!

Getluckywith12monthsofunlimitedmusiconallyourdevices

WinSpotifyPremiumforXmonths!

Wrong:

Winfreemusicforayear!

(Spotifyisalreadyfree).

PartnerMessaging

Shortcopy

Forbuttonsandboxes,orwhenveryshortcopyisrequired.

Messagingcontacts

Musicforeverymoment.

Formusic.

Spotifyinside.

(Forpre-loads).

Forcopyapproval/requests

P