Brand KPIs for coffee：Camerons Coffee in the United States-英文培训课件2025.5

CONSUMER&

BRANDBrandKPIs

for

coffee:

CameronsCoffee

in

the

United

StatesConsumer

Insights

reportOctober2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:

approx.

7500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,consumption,loyalty,andmedia

buzz.Sample:

Internet

users,

aged18

–64,

quotasset

ongender

and

ageThisreport

is

basedon

Camerons

Coffee’sperformance

inthe

coffee

market.Fieldwork:April-July

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Consumption”Sources:

Statista

Consumer

Insights

Global,

asofOctober

202471%

of

Camerons

Coffee

consumers

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket?•Camerons

Coffee’s

branding

resonates

more

with•Camerons

Coffee

ranksoutsidethe

Top

10

inGen

Zawareness

withinthecoffee

market•Camerons

Coffee

generally

appealstomen

morethan

women•Thepopularity

ratingof

Camerons

Coffee

is23%•Camerons

Coffee

rankseighthinconsumption•Among

Camerons

Coffee

enthusiasts,50%

fallunderthe

high-income

category•Interms

of

loyalty,Camerons

Coffee

isoutsidetheTop

10

intheUnitedStates•Consumers

want

theircoffee

brandstohaveboldness,

high

value,andauthenticity•Camerons

Coffee

hasascore

of27%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Camerons

Coffee

at

71%Brand

profile:

snapshotBrand

performance

of

Camerons

Coffee

intheUnited

States71%27%23%23%22%AwarenessPopularityUsageLoyaltyBuzz5Notes:Coffee

‘awareness’,‘popularity’,

‘consumption’,

‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,247,

all

respondents

(awareness),

n=281,

respondents

who

know

the

individual

brand

(popularity),

n=281,

respondents

whoknow

the

individual

brand(consumption),

n=63,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=281,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Camerons

Coffee’s

branding

resonates

more

with

Gen

ZBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations44%41%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeCamerons

Coffee

by

generationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatCamerons

Coffee

islikedby6%

of

Babyboomers

and

9%

of

Gen

Xers,whereas

thetotalshareof

industryusers

is

10%

and

28%,

respectively.35%28%27%ForMillennials

andGen

Z,

44%

and

41%

feel

positivelytowards

Camerons

Coffee,

versus

35%

and27%.

Socurrently,

forCamerons

Coffee,

Gen

Zconnects

mostwith

theirbrandcompared

tothe

overall

industryuser.10%9%6%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestocoffee,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=66,

Camerons

Coffee

enthusiast,

n=1,088,

coffeeconsumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Camerons

Coffee

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Camerons

Coffeeshowsthatwomen

are

less

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof6%12%86%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Camerons

Coffee

hasalowerproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.27%73%50%50%73%

ofmen

likeCamerons

Coffeecompared

to

27%

of

women,

whereasfortheoverall

industry,50%

of

womenconsume

coffee

compared

to50%

ofmen.89%6%

of

Camerons

Coffee

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to12%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

coffee,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=66,

Camerons

Coffeeenthusiast,

n=1,088,

coffee

consumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

Camerons

Coffeeenthusiasts,

50%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andconsumerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.21%27%Single31%33%8%CoupleSingleparentNuclear50%

ofCamerons

Coffee

enthusiastsarefrom

high-income

households.Camerons

Coffee’s

brandisgenerallyenjoyed

more

byconsumers

who

arepartof

anuclearhousehold,

38%

ofCamerons

Coffeeenthusiastshavethiscurrent

living

situation.50%14%11%10%38%19%24%Multi-generational6%5%35%12%17%ExtendedOther26%5%9%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

coffee,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=66,

Camerons

Coffee

enthusiast,

n=1,088,

coffeeconsumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Consumers

want

their

coffee

brands

to

have

boldness,

high

value,

andauthenticityBrand

profile:

qualitiesQualitiesconsumerswant

from

coffee

brandsForcoffee,

thetopthree

qualitiesconsumers

want

fromabrandareboldness,

high

value,andauthenticity.Authenticity60%Thrill/ExcitementSustainabilityBoldnessClevernessCamerons

Coffeeconsumers

alsoappreciate

these

key

attributes,indicating

Camerons

Coffee

exudesthese

qualities.40%20%0%SocialresponsibilityCoolnessThequalitiesthatCamerons

Coffeeenthusiastsare

least

focused

on

arethrill/excitement

andinnovation.ReliabilityExclusivityCamerons

Coffeeshould

work

onpromoting

sustainabilityto

convertenthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

coffee,which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

coffee,which

of

the

following

brands

do

youlike?”;Multi

Pick;“When

it

comesto

coffee,which

ofthe

followingbrands

have

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=63,

Camerons

Coffee

consumers’,

n=66,

Camerons

Coffee

enthusiast,

n=1,088,

coffee

consumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

Camerons

Coffeefans,

47%

state

that

they

get

excited

about

coffeeproductsBrand

profile:

attitudesWhat

doconsumersthink

ofcoffee

ingeneral?50%48%47%47%45%39%35%35%30%23%22%19%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

aboutIknow

and

trust

coffee

productsIliketotalkabouttopicsrelating

tocoffeeBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

coffee

do

youagree

with?”;

Multi

Pick;

“When

it

comes

tocoffee,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=66,

Camerons

Coffee

enthusiast,

n=1,088,

coffee

consumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1171%

of

Camerons

Coffee

consumers

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

coffee,

the

average

awareness

ofabrandinthe

United

Statesis52%.

Awareness

ofCamerons

Coffee,

however,

isat23%.Awareness23%

ofU.S.

coffee

consumers

saytheylikeCameronsCoffee,

compared

to

anindustryaverage

brandpopularity

of28%.22%

ofindustryconsumers

intheUnited

Statessaythey

consume

Camerons

Coffee,

with

theaverageconsumption

ofabrandat25%.BuzzPopularity71%

ofbrandconsumers

say

theywould

consume

thebrandagain,compared

toanaverage

loyalty

score

of75%.Camerons

Coffeehasbeen

noticed

more

inthe

mediacompared

to

other

brands,with

a“Buzz”score

of27%compared

to

21%.LoyaltyUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.CameronsCoffee12

Notes:Coffee

‘awareness’,‘popularity’,

‘consumption’,

‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,247,

all

respondents

(awareness),

n=281,

respondents

who

know

the

individual

brand

(popularity),

n=281,

respondents

whoknow

the

individual

brand(consumption),

n=63,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=281,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Camerons

Coffee

ranks

outside

the

Top

10

in

awareness

within

the

coffeemarketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofCamerons

CoffeeRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Starbucks91%90%85%79%79%74%59%50%48%47%23%2Dunkin´3Folgers4Nescafé5MaxwellHouseNespressoUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.67Green

MountainCoffeeCaféBusteloTim

HortonsPeets

Coffee77%8Outofallrespondents,

23%

were

aware

of

CameronsCoffee.

Thisranksthemoutsidethe

Top

10

comparedtootherbrandssurveyed

inthismarket.9AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,247,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024The

popularity

rating

of

Camerons

Coffee

is

23%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofCamerons

CoffeeRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Folgers54%54%52%45%29%29%27%27%25%25%23%2Dunkin´3Starbucks4MaxwellHouseGreen

MountainCoffeeNescaféOutofconsumers

who

knew

thebrand,

23%

saidtheyliked

Camerons

Coffee.

This

ranksthemoutsidetheTop

10

compared

tootherbrandssurveyed

inthismarket.567CaféBusteloNespresso77%89Community

CoffeeChockfullo´NutsPopularityN/A1014

Notes:“When

it

comesto

coffee,which

ofthe

following

brands

do

youlike?”;Multi

Pick;

Base:

n=281,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Camerons

Coffee

ranks

eighth

in

consumptionBrand

KPIs

&benchmarking:

consumptionSummaryConsumption

ofCamerons

CoffeeRank#

BrandUsage

%49%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeingconsumed,

we

asked

each

respondent:

“Whenitcomes

to

coffee,

which

of

the

following

brandshaveyou

consumed

inthe

past12

months?”.1Folgers22%2Dunkin´49%3Starbucks47%Outofconsumers

who

knew

thebrand,

22%

saidtheyconsumed

Camerons

Coffee.

Thisranksthemeighthcompared

to

other

brandssurveyed

inthismarket.4MaxwellHouseCaféBusteloNescafé35%524%624%7Green

MountainCoffeeCamerons

CoffeeCommunity

CoffeeNespresso23%822%78%922%UsageN/A1020%15

Notes:“When

it

comesto

coffee,which

ofthe

following

brands

have

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=281,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofOctober

2024In

terms

of

loyalty,

Camerons

Coffee

is

outside

the

Top

10

in

the

United

StatesBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofCamerons

Coffee’s

consumersRank#

BrandLoyalty

%87%Afterascertaining

the

consumption

ofabrandinthelast12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablishwhether

abrandisperforming

well

inregard

tocustomer

retention.

Measuring

brandloyaltyestablishes

aclear

feedback

loop

with

customers,providing

valuableinsightsinto

customer

satisfactionandpreferences.

Itis

alsoapowerful

predictor

tohelpguidemarketing

strategies

and

forecast

futuresalesandrevenue

more

accurately.1Starbucks2Tim

HortonsFolgers84%29%383%4MaxwellHouseStoneStreetCaféBusteloDunkin´83%582%682%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

coffee,

which

ofthe

following

brandsareyou

likely

to

consume

againinthe

future?”.781%71%8JuanValdezNespressoPeets

Coffee76%976%Outofrespondents

whohaveconsumed

CameronsCoffee,

71%

saidthey

would

consume

the

brandagain.LoyaltyN/A1075%16

Notes:“When

it

comesto

coffee,which

ofthe

following

brands

areyoulikely

to

consume

againin

the

future?”;Multi

Pick;Base:n=63,

respondents

who

have

consumed

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Camerons

Coffee

has

a

score

of

27%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofCamerons

CoffeeRank#

BrandBuzz%49%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Dunkin´2Starbucks44%27%3Folgers36%Outofconsumers

who

knew

thebrand,

27%

saidtheyhadheardaboutCamerons

Coffee

inthe

media.

Thisranksthemfourthcompared

toother

brandssurveyed

inthismarket.4Camerons

CoffeeMaxwellHouseNespressoNescafé27%527%622%721%73%8Community

CoffeeCaféBusteloCaribou20%919%BuzzN/A1018%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=281,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgrowthopportunities.•