杭州创新基地5号地块概念规划

ConceptplanofthefifthlandofHangzhouInnovationBase荆长路邱桥港TaobaoCity

TheflavorofXixiGasstationinthenorthoftheland

地块东北角地块东侧地块东南侧LOCATIONSHE

HAVE…LOCATIONWestCityBigWestCityOldWestCity

Hangzhourealestatehasmorethan10years’glory

Thiscase

1998年2003年Scope(Jiangcunsection):eastofJingangRoadinJiangcunVillageandwestofGudunRoad.Thestateofdevelopment:theriseofWenyiRoad,WenerRoad,WensanRoadandGudunRoadwillformJiangcuncommercialandresidentialareas.AndlargenumberofdeveloperswillreservelandingroupsinYuhang.Start-upphase

Thephaseofrapiddevelopment

2008年Scope(culturalandeducationalsection):mainlyculturalandeducationalareawestoftheMoganshanRoadandeastofGucuiRoad.Thestateofdevelopment:Jiangcunisdeficientlydeveloped,itisnotpopularenoughandithasnosupportinginfrastructure.Typicalprojects:KangleNewVillage,JintianGarden,andGuihuaCityisbeingconstructed.Typicalprojects:theseriesofGuihuaCity,NewJinduCityGarden,ViennaSpringandNewStateofHuali,etc.Scope:(Xixi,XianlinTownandSandunTown)theconceptofBigWestCity,willextendWestCitytoXianlin,WuchangandSandun.Thestateofdevelopment:theOldWestCitywillformamaturehigh-endresidentialarea,andtheNewWestCitybeginstodevelop,whichmainlydependsondevelopers’selfsupportingwithoutgovernment’sunifiedplanningTypicalprojects:Xianlinlandscapes,bamboowaterrhyme,deepclouds,Wonderland,etc.范围：（西到余杭的整个大城西）随着02省道改建、文一西路、文二西路、高教路、良睦路等工程的竣工，大城西范围已扩展到中泰乡发展状况：创新基地成立、阿里巴巴淘宝城、恒生电子、钱江制冷等大型企业的入驻，片区配套将日渐成熟，成为传统低密度住宅区典型项目：翡翠城、新西湖小镇等Thephaseofhigh-speeddevelopment

Thephaseoffunctionenhancementsandurbanextension

文教区西溪五常板块闲林东板块闲林西板块老余杭板块新西湖板块沿着02省道一路西进沿文一西路一路西进TheprocessoftheHangzhouexpansiontowardswest

蒋村板块三墩板块Fromsouthtonorth,easttowest,thisprojectiondevelopswestwardsalongNo.2ProvincialHighwayandWenyiWestRoadtwoaxes.Scope:(Xixi,XianlinTownandSandunTown)theconceptof

BigWestCity,willextendWestCitytoXianlin,WuchangandSandun.

余杭创新基地位处杭州主城西侧，为余杭－主城中间区域。基地总规划面积98.9平方公里，以文一西路为轴线南北布局，其核心功能区块位于余杭仓前镇，距武林广场、西湖景区约15km。因其毗邻西溪国家湿地公园，为西溪湿地西延区域，故又被称为“西溪科技岛”。项目区域与部分重要地点的距离目的地直线距离（km）西溪湿地公园3.5浙大紫金港校区8.0黄龙体育中心12.0武林广场15.0西湖风景区13.5钱江新城20.0余杭城区5.0区域功能定位：“西溪科技岛EOD”·EOD（ecologicalofficedistrict）

绿色生态办公区。高效、低耗、无废无污染且能实现一定程度自给的新型办公方式，全球领先的办公形态。·西溪科技岛

中国唯一集城市湿地、生态、人文、科技、艺术为一体的创新EOD。LOCATION规划定位“一区两片三高四美”·杭城西部现代化城区·创新发展片区和创新拓展片区·高教、高新和高尚居住的功能构成特征·体现：自然之美、人文之美、科技之美和艺术之美【规划范围】：东至：杭州绕城高速西线，西溪国家湿地公园南至：02省道－杭徽高速西至：东苕溪-余杭塔山东路北至：杭长高速（在建）规划区域示意图本案一区两片两轴四心三带多岛一区：创新基地——杭城西部现代化新城区；两片：以宣杭铁路为界，南部为创新发展片区、北部为创新拓展片区。两轴：由“吴山-仓前老镇-文一西路-闲林水乡”南北向的科技、文化、商务发展轴；由“南湖-闲林水乡-西溪湿地”东西向的休闲旅游轴线；四心：公共服务中心、研发创新中心、商务办公中心、旅游休闲中心。三带：三条湿地生态带；多岛：若干由道路绿化、河道围合而成的功能区块——生态岛。总体规划结构用地规划图本案用地功能布局图本案公共设施布局结构图本案高速公路：绕城高速、杭长高速、杭徽高速快速道路：文一西路、02省道、留祥西路延伸段（规划）、东西大道干线道路：

东西向－墩余路、苏嘉路、余杭塘路延伸段、常余路；

南北向－春城路、良睦路、高教路、荆长大道规划地铁3号线：

将沿天目山路、02省道经闲林延伸至余杭新西湖板块；规划地铁5号线：

起于余杭城区，经仓前、杭州主城区连通至萧山。余杭塘河水上巴士：

将由现浙大紫金港站西延，沿余杭塘河西进至仓前、余杭城区，并与运河水上巴士系统相连，往东直达至在建的火车东站交通枢纽LOCATION区域交通现状及发展规划图路网现状路网规划本案A、留祥西路（现）a、留祥西路延伸段（规划）Aaaa东西大道地铁3号线地铁5号线本案区域功能分区图文一西路轴线规划项目西溪科技岛核心功能区本案核心功能区重点规划·公共主中心区·仓前高教园区·设计创意园区·中心商务办公区·仓前居住生活区①②③④本案①公共主中心区②仓前高教园区设计创意园区

注：嘉泰学院为浙江理工大学二级独立学院，当前已更名科学与艺术学院（简称“科艺学院”）。③

中心商务办公区文一西路有机更新工程（样板路段施工中）良睦路、高教路、常二路、水乡北路及核心区块道路等正在建设中区域现状：道路建设本案区域现状：高教园区中共浙江省委党校

本部（仓前校区）浙江理工大学科学与艺术学院

（西城校区）杭州师范大学

（规划仓前校区）本案区域现状：文创/高新产业阿里巴巴淘宝城

（在建）恒生科技园

（在建）中都西溪CIC

（建成）华立科技园

（部分建成）华立西溪企业总部基地（奠基）本案

阿里巴巴淘宝城

位于余杭五常街道永福

村，北临文一西路，东邻西

溪风情高档住宅区，西毗高

教路，永胜港将项目分成南

北两区块。项目总用地300150方（约450亩），总建筑面积约25万方。由阿里巴巴（中国）投资建设，预计3年内完成60%工程，5年全部建成，将设立研发中心、客服中心、网站运营中心、销售中心、技术支持中心、伙伴孵化中心、培训中心及其他配套设施，容纳员工15000余名。项目总投资9980万美元（二期将增至13500万美元），项目于09年12月30日正式开工，在建一期部分占地面积为203885方，总建筑面积260147.06方，包括技术支持中心、产品中心及其他辅助用房。其建成后主要用于淘宝电子商务平台的研发、生产与维护管理，“淘宝”总部将全面进驻。

中都·西溪CIC

位于仓前西溪科技岛核心区，文一西路与东

西大道交叉口。项目总建筑面积逾16万方，包括

一幢五星级商务中心/写字楼、一幢酒店式金领

寓所、六幢国际商务写字楼、三幢科技孵化器大

楼及两幢精装单身寓所组成。其中孵化器部分约

30000㎡；国际商务写字楼部分约25000㎡，单

套200-490㎡；酒店式公寓单套30-70㎡。项目定位为“浙江风投总部基地”，前期运作中曾与赛伯乐投资、华睿投资、横店创投、优势资本、联创投资等国内风投进行战略签约，利用孵化器物业为风投投资的创业企业低租或免租提供办公场所。后因运营操作失败，项目陷入停滞。其因为科技用地，无法分割产权，销售计划数度推延，后被“封盘”，孵化器大楼被余杭组团（创新基地）管委会接管，8月份已搬迁进驻。同期进驻的还有：余杭环境保护监察所、余杭组团规划管理所、城乡导报余杭组团记者站等。区域现状：商业/酒店等杭州颐和春天

休闲农庄仓前羊锅村

（原葛巷村）西溪深国投商业中心沃尔玛山姆店

（在建）杭州宏丰家居城

（一期建成开业）新能基大酒店

原凤凰花园项目

（在建）本案阿里巴巴淘宝城

（规划中）

新能基大酒店（原凤凰花园项目）

新能基大酒店项目位于仓前文一西路、高教路交叉口西南侧，为招商引资项目。其占地面积4.73公顷，建筑面积约11万方，总投资约1.1亿美元，包括五星级酒店——新能基大酒店和服务式养生公寓。目前项目正在建设中。项目投资方为美国新能基集团，其在投资和管理老年医药服务设备和短期康复设备、国际医学服务、保险、医学顾问和财产管理等具有相当丰富的经验，擅长投资及经营老年退休社区物业。

HangzhouHongfengHomeCityLocatedintheextensionofTianmushanRoad,thestartofHangzhou-AnhuiExpresswayandtheLiuxiaexitofRound-the-cityExpressway,theprojectcoversanareaof300muwithatotalconstructionareaof​​about50,000squarekilometersandatotalinvestmentofnearly$1.1billion.Theplanningformatsoftheprojectincludehomematerialsmarkets,characteristiccommercialstreets,supermarkets,logisticswarehousing,businessoffices,apartmentsandotherfacilities.Thebuildingareainthefirstphaseoftheprojectis20,000squarekilometers.TheHomeCityconcentratingonbuildingmaterialsandhouseswascompletedandopenedforbusinessonMay10,2009,whilethe"ShoppingCenter"inthesecondphaseoftheprojectisstillunderexaminationandapproval.XixiSZITICBusinessCenterWal-Mart'sSam's

ThisprojectissituatedonthesouthsideoftheintersectionofWuchangAvenueandFangxiRoad,coveringanareaof88126squarekilometers.Theroughlycalculatedinvestmentintoitisexpectedtoreach1.5billionanditstotalconstructionareaisabout17,000squarekilometers.ItsinvestorsaretheChineseshareholdersofWal-MartSZITICStores.WithWal-MartSam'sstoresintroducedintotheproject,thecomprehensiveformatembracingcinemas,children’samusementparks,indooriceskating,playgrounds,aswellasrelaxationandcateringisalsoplanned.Asisscheduled,theprojectwillbecompletedandputintocommissionattheendof2012.

CommoditiesAreaTypesThenumberofstoriesSiteareaSupplementaryinstructionBusiness33000Multistoriedbusiness

56600TheintersectionofWenyiWestRoadandChangerRoad

Hotels18000Hotel-styleapartment10-11700EstateroadBudgethotel10-11ChangerRoadApartments36240Multistoried6360-500AlongZhaonanPark+thebusstation2000Groundfloorstores1

AlongChangerRoad（four-lanedoubleway）TaobaoCityPhase3ThesituationofregionalmarketresidenceLaoYuhang-NewWestlakeSectionXixi-WuchangSection

Xianlin-XiaoheHill本案

InthewestwardurbanizationofHangzhou,theextensiontothewestalongsidethemajortransportationaxesisoneofitssalientfeatures.

Duringtheperiodform2002to2010,theXianlinsectionwasoneofthemostpopularareasintendedforpropertydevelopment.Thehousesemergedoneafteranother,suchastheFlavorofJazz,JiangnanSpringCity,Wonderland,XinmingPeninsula,theEmeraldCity,thedevelopmentofallofthemstillintheprogress.

WiththecompletionandopeningofXIxiWetlandin2006andtheoperationoftheextensionofWenyiWestRoadin2007,theXixi-Wuchangsection,theextensionofJiangcunnobleresidenceinthewestofthecity,rapidlyturnedintothefocusofthepropertymarketofHangzhouandoneoftheareaswithmostdensehigh-endresidence.TherepresentativeworksareLiuzhuangVillage,HarmoniousGarden,XixiButterflyGarden,XixiChengGarden,XixiHeaven,Yueju,theFlavorofXixi,andtheRoseParkontheRiver.ExtendingwestwardcurrentlywiththeextensionandWenyiWestRoadtheaxis,thesectionisgraduallyspreadingtoCangqian,OldYuhang,NewWestLakeandsoon.

Whiletheresidencehasbeenpredominantintherealestatedevelopmentinthewestofthecity,suchtourismandcommercialcomprehensivedevelopmentworksasXixiHeavenandWuchangSZITICCommercialPlaza(Wal-Mart)arebeginningtoappearinsmallnumbers.Astheregionaldevelopmentmatureswitheachpassingday,theformatofitsproducts,thecustomerbase,andtheaimofhousepurchasingundergoescorrespondingevolution.TheearlycustomersaremainlythegroupsfromthemainurbandistrictandtheculturalandeducationalblockinthewestofthecityandtheinvestorsformWenzhou,TaiwanandYiwu,whereastheNewWestcityhasbecomeoneoftheregionswiththefirstgroupofhousepurchasers,whosemainoptionsaresmallandmediumsizedapartments.Mostofvillasandrowhousesarepurchasedbyinvestmentclients.Theeffortisfocusedontheupgradingofhousepurchasersandinvestors.AstheextensionoftheNobleresidenceinthewestcity,theregionallivingvalueofthissectionhasbeenwidelyrecognized.Theearlierpurchasersinthesectionaremainlythelocalpeople,whilethecustomersinthelaterperiodincludenewHangzhoupeoplefirstconductinghousepurchasing.Multistoried/high-riseapartment,rowhouses,

villas,gardenhousesMultistoriedorlevelingofficialresidence,

high-riseapartment,rowhouses,

villas,gardenhousesMultistoried/high-riseapartment,rowhousestheFlavorofJazz,JiangnanSpringCity,Wonderland,XinmingPeninsula,theEmeraldCityLiuzhuangVillage,HarmoniousGarden,XixiButterflyGarden,XixiChengGarden,XixiHeaven,Yueju,theFlavorofXixi,andtheRoseParkontheRiverTheBeautifulSceneryoftheSouthLake,YuanxiangFamousArchitecture,NewWestLakeTown,Tongcheng,TongchengImpression.【Xianlin-XiaoheHillSection】【Xixi-WuchangSection

】【LaoYuhang-NewWestlakeSection】Thesurveyonthecharacteristicsofresidencesections

XixiTechnologyIslandThedistributionofneighboringresidentialprojects

ClosetoXixi-Wuchangsection,XixiTechnologyIslandissituatedintheCangqiantownofYuhang.Itsneighboringdevelopmentprojectsaremainlyresidence,whileotherprojectsaresparselydistributed.Theconcretedistributionoftheprojectsisillustratedinthefollowingpicture.ResidentialprojectsNon-residential

projectsJiangcunXixiButterflyGarden,XixiChengGarden,XixiLI

WuchangTheFlavorofXixi,XixiWangzhuang,BaccaratWestPark,RoseGardenontheRiver,XixiRose,MerrillResidence,MerrillResidence,HongxiaXianggeli(originalXixiJinGarden).XianlinQingfengshuGarden,XinhuguoLing,XixiHai.

MainProjectsCangqian

AlibabaTaobaoCity,

Hang

ShengTechnologyPark,XixiCIC

XinnengjiHotel（FenghuangGarden）ThecasethecoreofXixiTechnologyIslandembracingAlibabaTaobaoCity,theheadquarterofHualiGroup,HengshengTechnologyPark,ThePartySchoolofProvincialCommittee,ZhejiangSci-TechUniversity,HangzhouNormalUniversity,andbearinggreatpotentialinitsindustryplanningandregionaldevelopment.Theregionbeingstillinthestart-upphaseandsuchlifecomplementaryfacilitiesaspublictransport,health,educationandbusinessnotbeingcomplete,despitetherebeingsomeccollegesandbusinesses.ThedevelopmentaxisofWenyiRoadconnectingthemiandistrictofthecityandYuhang,andtheplanned

metroline5togetherwiththeextensionofLiuyangWestRoadandbusesonthecanalconstitutingthethree-dimensionaltransportationnetworkandseamlesslydockingintothemaindistrictofthecity.TheextensionofXixiWetlandwithdenserivernetworks,agoodbasisofecologicallandscape,andthewetlandlandscapetobecreatedthroughmaintenance.NewWestCitySection,theextensionofXixiWetland,，thecoreofYuhangInnovationSite

withthecombinationofhigheducation,brand-newlookandnobilityandwidelyrecognizedregionalvalue

NewWestCity·thecoreofXixiTechnologyIslandbearingpromisingdevelopmentpotentialLocation,transportation,developmentpotential,complement,environmentLOCATIONSHEIS…LOCATION

AninnovativeScienceandTechnologyParkIndustrialBeltConstantlymovingtothewest

Thegermof

aninnovativebelt

alongWenyiWestRoadiscomingintobeing：themaindistrictofHangzhou——ZijingguangofZhejiangUniversity

——XixiWetland——YuhangHigherEducationalPark

——YuhangInnovativeIndustrialRegion

——Linan

EconomicDevelopmentZone

—QingshanhuScienceandTechnologyTown

HerestandstheonlyonegreenecologicalregionwithofficesandresidentialbuildingsinChinaintegratingurbanwetlands,ecology,scienceandtechnology,andart.

HerewillariseaSiliconValleyinHangzhou

LOCATIONAsaworking,living,leisureandentertainmentcomplex,thisplaceisamicrocosmoftheentireregion.

Brand-markcompaniesshouldconsiderformawiderperspectivewhatisneededinthisarea.Business/Commercialform

livingfacilities

：shoppingfornecessitiesRelaxationandamusement：eating,drinking,playing,

travelling.Proffereddemandsofwell-paidandhigheducatedpeople：digital,electrics、culture,andart.Thefocusoftheconsiderationshouldbeupgradedformthedemandofsupportingsettlementstothecomplexcommunityofpeople’scomprehensivesatisfaction.

Businesslivingdistrict

middle-to-highend

uniqueproductsMultifunctionalparadiseLOCATIONSupportingfacilities:

FamousbrandsupermarketsFashionbrands:Allkindsofnamedbrands,moderatelypricedfashionbrands,sportsbrands.

Theexperienceofflavorandculture

Fashion（clothes,furniture,decorations）FreefashionbrandsdesignedbythelocaldesignersofHangzhou

CityArtisticCoffeeandwinebars

ThemebookstoresScienceandtechnology,digitalTheexperiencingstoreofdigitalproductsWewillattachgreatimportancetothecultivationoftheatmosphereoffashion,

thestyleofculturalarts,andthenewestinformationaboutscienceandtechnologyaswellasdigitalproducts.

AnopendynamicstreetLargecommercialunits+

characteristicstreetsJAYAIDEAJAYATHINK…Location&planningofthetrade

Theproductpositioningshouldbeaimedathigh-endmarkets.Food,clothingforyoungerandsportswearwilldominatethetradeplanning.Smallgiftsandelectronicstoresmediumtolarge-scalesupermarketsasthemainretailstoreTodesignaspecial"service"areaintheshoppingarea,includingsomelow-rentbutessentialservices,suchasshoerepairshop,watchrepairing,drycleaningandtailorshop,petcare,lockrepairing/keyproductionshop.Thesewillattractthelocalpeopleinastablemanner.LookingforkeylocaltenantstodeveloptheirpotentialJAYAIDEAProjectType

Stylewillbemixed-uselifestylecenter

Thetargetmarketliesintheyoungandupwardworkingpeople.Indoor/outdoordesignisdesignedaccordingtoseasonalchanges,butitwillnotcauseinconveniencetoconsumersThecharacteristicsderivingformtherestrictionsofsite.

•

Heightandbasementconstraintslimittheproject‘sdensityandbodymass.

Flatdesignneedspartitionsoastobreakthemonotonyandtodefinevariousfunctions.Thiswillhelptheretail,butisnotbeneficialtotheformatoflivingtypeThesuggestedcombinations:

TheexcellenthotelsofHangzhoustylecoveringanareaof30,000m²

Thewholeretailsof50,000m²

ServicehotelsandSOHOof30,000m²

Thediningstreetandexclusiveshopsof25,000m².

Weproposethatthebuildingareaisslightlyover3004squarekilometerswiththecapacitylessthan0.5.Concept---Non-designedpictureGasstationLandscapeService

hotelsof15000m²SOHOofabout15000m²ChannelsDiningandrelaxationRetailexclusiveshops

GatheringsiteUnique

excellenthotelsof30000m²

WholeCommerceof50000m²TheproposedfeaturesoftheprojectThecrossingfloorsTheintroductionoftheriverprojectThelocalarchitecturalstyleofZhejiangprovincePayAttentiontoandeffectivelyuseofwetlandsTheeffectiveisolationofRetailandresidentialareasAlargeandgoodfacilitiespromotionareawillbeusedasakeymarketingtoolItshouldhavesufficientparkingspace,becausetheprojectislocatedinthesuburbsOldandmodernity---extendtheImpressionofHangzhoucity

Weshouldnotgiveupourtraditionalvaluesbecauseofthenewproject.Therearemanygoodexamplescombiningthetraditionaldesignandmodernarchitectureexcellently.Communityspirit---extendtheimpressionofneighborhood

AllChinesecommunitiesarewell-knownbecauseoftheirmeetingplacesandcommunityspirit.Weshouldextendtheessenceandmakeitintoapartofthecommunity.Afterall,theywillbecomeourcustomers.Perfectpromotionandmarketingprogramwillmakepeoplesurroundingtheprogramallyearround.Suchsmall-scaleprojectscannotcompetewiththelargeshoppingcenterinthebrandorproductselection.Theattentionofcommunitypromotionandparticipationwillbetheprimary.

Successivecommunityinvolvementandentertainmentwillbethepillarofmarketingstrategy.TeaCulture—extendstheimpressionofXixiHangzhou,knownforitsteaculture,issuitableforteacultivationbecauseofitsclimateandsoil.Wecanmakeuseoftea,asanimportantpartofthelandscape,totakeadvantageoftheteaculture.There’snootherlandscapebetterthanlayeruponlayerofthelushteatomakepeoplerefreshthemselves.LetuscontinuetheimpressionofHangzhou.Inadditiontolocalarchitecturalanddesignelements,weproposetomakeuseofnativeplantsinthelandscapedesign.TeabusheswillbeusedasthemainlandscapeelementsPlantaseriesofwetlandplantsonbothsidesoftheriverareas,inordertoattractlocalbirdsandwildlife.Openstyle—extendstheinteractionimpressionEnclosedmallconceptisquicklyoutdated.ThemixeduseofIndoorandoutdoorfacilitiescombinesthecomfortableshoppingenvironmentandnatureorganically.PROFITSYOUNEED…ProfitmaximizationPROFITSJAYATEAMJAYADID…•MasterofBusinessAdministrationfromtheUniversityofSunderland;•TheregisteredmallmanagementofficerinUnitedStatesInternationalCouncilofShoppingCenters;•ThecurrentpresidentoftheAsianFortuneEnterprisesGroupCo.,Ltd•TsinghuaUniversity,thecompanyofShenzhenTsinghuaagemanagementconsultant,seniorconsultant•FormerVicePresidentofPekingUniversityFounderGroupCo.,SanyuanYinghuiInvestment&Development(there'stheworld'slargestcommercialrealestateprojectsofSouthChinaMALLaffiliatingtothecompany)GeneralCounselofBangkok,ThailandTradeMall,ShenzhenCITICCityPlazaandMaoyebaihuo,etc.Mr.LiBinhuihascreatedandproducedalargenumberofthemostinnovativepromotionandmarketingprogramsfortheAsianshoppingcenter.Now,hewillresorttohistalenthelpingChina'scommercialrealestatedeveloperstogetthemostmarketpenetrationandindustryrecognition.Inordertoestablishthelevelofawarenessforthepost-marketingandfoundationofpromotioninthemarket,H