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A-B/TsingtaoBPE
Sales&MarketAnalysisMarieCarrollQingdao,ChinaJuly12,2004Anheuser-BuschOrganization
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JOBS@A-BLINKS
Budweiser
BudshopOURVISION
SUPPLIERS
Anheuser-Busch,Inc.
Anheuser-BuschInternational,Inc.
BuschAgriculturalResources,Inc.
BuschMediaGroup,Inc.
BuschProperties,Inc.
ManufacturersRailwaypany
St.LouisRefrigeratorCarpany
MetalContainerCorporation
Anheuser-BuschRecyclingpany
PrecisionPrinting&Packaging,Inc.
BuschEntertainmentCorporation
A-BPANIES
WebelievetherearetwoprimaryreasonsforAnheuser-Busch'soutstandingrecordofachievement:QualityUnsurpassedAtAnheuser-Busch,qualityismorethanagoal...itisawayoflife.Qualitydoesn'tjusthappen.Intheend,qualityesfromhavingthehuman,technologicalandfinancialresourcestoinvestiniteachandeverybusinessday.AnunwaveringmitmenttoqualityisattheheartofhowAnheuser-Buschhasdonebusinesssince1852.Then,asnow,itisthekeytooursuccessandwillcontinuetobeinthefuture.InnovativeApproachInnovation,along-standingstrategyatAnheuser-Busch,representsthepathtogreatness.AdolphusBuschemployedthisstrategy120yearsagotomakeBudweiserthefirstnationalbeer—usingnewideaslikepasteurizingbeer,refrigeratingrailcarstotransportitacrossthecountryandmobilizinggrassrootssalespeopletomarkettheproduct.Today,Anheuser-Buschhassomeofthemostinnovativebrewing,packagingandadventure-parkfacilitiesintheworld.Leaderskeeptheireyeonthefutureandcontinuallyfindnewwaystothinkabouttheirbusiness.Anheuser-Buschisnoexception.AtAnheuser-Busch,webelieveinpromotingdiversityinallofourrelationshipsWeactivelysupportnumerousmunityprogramssponsoredbyawidevarietyofethnicgroups;weencouragethedevelopmentofminority-andwomen-ownedpaniesbypurchasing$250millioninannualgoodsandservicesfromthosepanies;andoneofour10corevaluesis"buildingahigh-performing,diverseworkforce."Clickheretolearnmoreaboutourdiversityefforts.
Anheuser-BuschCorporateOverview
Anheuser-Busch,Inc.productsarebrewedtobeenjoyedresponsiblybyadults.
2003Anheuser-Buschpanies,Inc.OneBuschPlace,St.Louis,MO63118,AllRightsd
PrivacyPolicy|TermsandConditions
OVERVIEW
35/abdotcom/overview/beer.html
35/abdotcom/overview/entertain.html
Packaging
FINANCIALINFO
AnnualReport
ProxyStatement
NEWS
History
35/abdotcom/publications/default.htm
JOBS@A-BLINKS
Budweiser
BudshopOURVISION
SUPPLIERS
Anheuser-Busch,Inc.
Anheuser-BuschInternational,Inc.
BuschAgriculturalResources,Inc.
BuschMediaGroup,Inc.
BuschProperties,Inc.
ManufacturersRailwaypany
St.LouisRefrigeratorCarpany
MetalContainerCorporation
Anheuser-BuschRecyclingpany
PrecisionPrinting&Packaging,Inc.
BuschEntertainmentCorporation
A-BPANIES
WebelievetherearetwoprimaryreasonsforAnheuser-Busch'soutstandingrecordofachievement:QualityUnsurpassedAtAnheuser-Busch,qualityismorethanagoal...itisawayoflife.Qualitydoesn'tjusthappen.Intheend,qualityesfromhavingthehuman,technologicalandfinancialresourcestoinvestiniteachandeverybusinessday.AnunwaveringmitmenttoqualityisattheheartofhowAnheuser-Buschhasdonebusinesssince1852.Then,asnow,itisthekeytooursuccessandwillcontinuetobeinthefuture.InnovativeApproachInnovation,along-standingstrategyatAnheuser-Busch,representsthepathtogreatness.AdolphusBuschemployedthisstrategy120yearsagotomakeBudweiserthefirstnationalbeer—usingnewideaslikepasteurizingbeer,refrigeratingrailcarstotransportitacrossthecountryandmobilizinggrassrootssalespeopletomarkettheproduct.Today,Anheuser-Buschhassomeofthemostinnovativebrewing,packagingandadventure-parkfacilitiesintheworld.Leaderskeeptheireyeonthefutureandcontinuallyfindnewwaystothinkabouttheirbusiness.Anheuser-Buschisnoexception.AtAnheuser-Busch,webelieveinpromotingdiversityinallofourrelationshipsWeactivelysupportnumerousmunityprogramssponsoredbyawidevarietyofethnicgroups;weencouragethedevelopmentofminority-andwomen-ownedpaniesbypurchasing$250millioninannualgoodsandservicesfromthosepanies;andoneofour10corevaluesis"buildingahigh-performing,diverseworkforce."Clickheretolearnmoreaboutourdiversityefforts.
Anheuser-BuschCorporateOverview
Anheuser-Busch,Inc.productsarebrewedtobeenjoyedresponsiblybyadults.
2003Anheuser-Buschpanies,Inc.OneBuschPlace,St.Louis,MO63118,AllRightsd
PrivacyPolicy|TermsandConditions
Anheuser-BuschInc.
Home
Search
ContactAB
Trivia
Sitemap
OVERVIEW
35/abdotcom/overview/beer.html
35/abdotcom/overview/entertain.html
Packaging
FINANCIALINFO
AnnualReport
ProxyStatement
NEWS
History
35/abdotcom/publications/default.htm
JOBS@A-BLINKS
Budweiser
BudshopOURVISION
SUPPLIERS
Anheuser-Busch,Inc.
Anheuser-BuschInternational,Inc.
BuschAgriculturalResources,Inc.
BuschMediaGroup,Inc.
BuschProperties,Inc.
ManufacturersRailwaypany
St.LouisRefrigeratorCarpany
MetalContainerCorporation
Anheuser-BuschRecyclingpany
PrecisionPrinting&Packaging,Inc.
BuschEntertainmentCorporation
A-BPANIES
WebelievetherearetwoprimaryreasonsforAnheuser-Busch'soutstandingrecordofachievement:QualityUnsurpassedAtAnheuser-Busch,qualityismorethanagoal...itisawayoflife.Qualitydoesn'tjusthappen.Intheend,qualityesfromhavingthehuman,technologicalandfinancialresourcestoinvestiniteachandeverybusinessday.AnunwaveringmitmenttoqualityisattheheartofhowAnheuser-Buschhasdonebusinesssince1852.Then,asnow,itisthekeytooursuccessandwillcontinuetobeinthefuture.InnovativeApproachInnovation,along-standingstrategyatAnheuser-Busch,representsthepathtogreatness.AdolphusBuschemployedthisstrategy120yearsagotomakeBudweiserthefirstnationalbeer—usingnewideaslikepasteurizingbeer,refrigeratingrailcarstotransportitacrossthecountryandmobilizinggrassrootssalespeopletomarkettheproduct.Today,Anheuser-Buschhassomeofthemostinnovativebrewing,packagingandadventure-parkfacilitiesintheworld.Leaderskeeptheireyeonthefutureandcontinuallyfindnewwaystothinkabouttheirbusiness.Anheuser-Buschisnoexception.AtAnheuser-Busch,webelieveinpromotingdiversityinallofourrelationshipsWeactivelysupportnumerousmunityprogramssponsoredbyawidevarietyofethnicgroups;weencouragethedevelopmentofminority-andwomen-ownedpaniesbypurchasing$250millioninannualgoodsandservicesfromthosepanies;andoneofour10corevaluesis"buildingahigh-performing,diverseworkforce."Clickheretolearnmoreaboutourdiversityefforts.
Anheuser-BuschCorporateOverview
Anheuser-Busch,Inc.productsarebrewedtobeenjoyedresponsiblybyadults.
2003Anheuser-Buschpanies,Inc.OneBuschPlace,St.Louis,MO63118,AllRightsd
PrivacyPolicy|TermsandConditions
OVERVIEW
35/abdotcom/overview/beer.html
35/abdotcom/overview/entertain.html
Packaging
FINANCIALINFO
AnnualReport
ProxyStatement
NEWS
History
35/abdotcom/publications/default.htm
JOBS@A-BLINKS
Budweiser
BudshopOURVISION
SUPPLIERS
Anheuser-Busch,Inc.
Anheuser-BuschInternational,Inc.
BuschAgriculturalResources,Inc.
BuschMediaGroup,Inc.
BuschProperties,Inc.
ManufacturersRailwaypany
St.LouisRefrigeratorCarpany
MetalContainerCorporation
Anheuser-BuschRecyclingpany
PrecisionPrinting&Packaging,Inc.
BuschEntertainmentCorporation
A-BPANIES
WebelievetherearetwoprimaryreasonsforAnheuser-Busch'soutstandingrecordofachievement:QualityUnsurpassedAtAnheuser-Busch,qualityismorethanagoal...itisawayoflife.Qualitydoesn'tjusthappen.Intheend,qualityesfromhavingthehuman,technologicalandfinancialresourcestoinvestiniteachandeverybusinessday.AnunwaveringmitmenttoqualityisattheheartofhowAnheuser-Buschhasdonebusinesssince1852.Then,asnow,itisthekeytooursuccessandwillcontinuetobeinthefuture.InnovativeApproachInnovation,along-standingstrategyatAnheuser-Busch,representsthepathtogreatness.AdolphusBuschemployedthisstrategy120yearsagotomakeBudweiserthefirstnationalbeer—usingnewideaslikepasteurizingbeer,refrigeratingrailcarstotransportitacrossthecountryandmobilizinggrassrootssalespeopletomarkettheproduct.Today,Anheuser-Buschhassomeofthemostinnovativebrewing,packagingandadventure-parkfacilitiesintheworld.Leaderskeeptheireyeonthefutureandcontinuallyfindnewwaystothinkabouttheirbusiness.Anheuser-Buschisnoexception.AtAnheuser-Busch,webelieveinpromotingdiversityinallofourrelationshipsWeactivelysupportnumerousmunityprogramssponsoredbyawidevarietyofethnicgroups;weencouragethedevelopmentofminority-andwomen-ownedpaniesbypurchasing$250millioninannualgoodsandservicesfromthosepanies;andoneofour10corevaluesis"buildingahigh-performing,diverseworkforce."Clickheretolearnmoreaboutourdiversityefforts.
Anheuser-BuschCorporateOverview
Anheuser-Busch,Inc.productsarebrewedtobeenjoyedresponsiblybyadults.
2003Anheuser-Buschpanies,Inc.OneBuschPlace,St.Louis,MO63118,AllRightsd
PrivacyPolicy|TermsandConditions
A-BIFinance&Planning
Home
Search
ContactAB
Trivia
Sitemap
OVERVIEW
35/abdotcom/overview/beer.html
35/abdotcom/overview/entertain.html
Packaging
FINANCIALINFO
AnnualReport
ProxyStatement
NEWS
History
35/abdotcom/publications/default.htm
JOBS@A-BLINKS
Budweiser
BudshopOURVISION
SUPPLIERS
Anheuser-Busch,Inc.
Anheuser-BuschInternational,Inc.
BuschAgriculturalResources,Inc.
BuschMediaGroup,Inc.
BuschProperties,Inc.
ManufacturersRailwaypany
St.LouisRefrigeratorCarpany
MetalContainerCorporation
Anheuser-BuschRecyclingpany
PrecisionPrinting&Packaging,Inc.
BuschEntertainmentCorporation
A-BPANIES
WebelievetherearetwoprimaryreasonsforAnheuser-Busch'soutstandingrecordofachievement:QualityUnsurpassedAtAnheuser-Busch,qualityismorethanagoal...itisawayoflife.Qualitydoesn'tjusthappen.Intheend,qualityesfromhavingthehuman,technologicalandfinancialresourcestoinvestiniteachandeverybusinessday.AnunwaveringmitmenttoqualityisattheheartofhowAnheuser-Buschhasdonebusinesssince1852.Then,asnow,itisthekeytooursuccessandwillcontinuetobeinthefuture.InnovativeApproachInnovation,along-standingstrategyatAnheuser-Busch,representsthepathtogreatness.AdolphusBuschemployedthisstrategy120yearsagotomakeBudweiserthefirstnationalbeer—usingnewideaslikepasteurizingbeer,refrigeratingrailcarstotransportitacrossthecountryandmobilizinggrassrootssalespeopletomarkettheproduct.Today,Anheuser-Buschhassomeofthemostinnovativebrewing,packagingandadventure-parkfacilitiesintheworld.Leaderskeeptheireyeonthefutureandcontinuallyfindnewwaystothinkabouttheirbusiness.Anheuser-Buschisnoexception.AtAnheuser-Busch,webelieveinpromotingdiversityinallofourrelationshipsWeactivelysupportnumerousmunityprogramssponsoredbyawidevarietyofethnicgroups;weencouragethedevelopmentofminority-andwomen-ownedpaniesbypurchasing$250millioninannualgoodsandservicesfromthosepanies;andoneofour10corevaluesis"buildingahigh-performing,diverseworkforce."Clickheretolearnmoreaboutourdiversityefforts.
Anheuser-BuschCorporateOverview
Anheuser-Busch,Inc.productsarebrewedtobeenjoyedresponsiblybyadults.
2003Anheuser-Buschpanies,Inc.OneBuschPlace,St.Louis,MO63118,AllRightsd
PrivacyPolicy|TermsandConditions
OVERVIEW
35/abdotcom/overview/beer.html
35/abdotcom/overview/entertain.html
Packaging
FINANCIALINFO
AnnualReport
ProxyStatement
NEWS
History
35/abdotcom/publications/default.htm
JOBS@A-BLINKS
Budweiser
BudshopOURVISION
SUPPLIERS
Anheuser-Busch,Inc.
Anheuser-BuschInternational,Inc.
BuschAgriculturalResources,Inc.
BuschMediaGroup,Inc.
BuschProperties,Inc.
ManufacturersRailwaypany
St.LouisRefrigeratorCarpany
MetalContainerCorporation
Anheuser-BuschRecyclingpany
PrecisionPrinting&Packaging,Inc.
BuschEntertainmentCorporation
A-BPANIES
WebelievetherearetwoprimaryreasonsforAnheuser-Busch'soutstandingrecordofachievement:QualityUnsurpassedAtAnheuser-Busch,qualityismorethanagoal...itisawayoflife.Qualitydoesn'tjusthappen.Intheend,qualityesfromhavingthehuman,technologicalandfinancialresourcestoinvestiniteachandeverybusinessday.AnunwaveringmitmenttoqualityisattheheartofhowAnheuser-Buschhasdonebusinesssince1852.Then,asnow,itisthekeytooursuccessandwillcontinuetobeinthefuture.InnovativeApproachInnovation,along-standingstrategyatAnheuser-Busch,representsthepathtogreatness.AdolphusBuschemployedthisstrategy120yearsagotomakeBudweiserthefirstnationalbeer—usingnewideaslikepasteurizingbeer,refrigeratingrailcarstotransportitacrossthecountryandmobilizinggrassrootssalespeopletomarkettheproduct.Today,Anheuser-Buschhassomeofthemostinnovativebrewing,packagingandadventure-parkfacilitiesintheworld.Leaderskeeptheireyeonthefutureandcontinuallyfindnewwaystothinkabouttheirbusiness.Anheuser-Buschisnoexception.AtAnheuser-Busch,webelieveinpromotingdiversityinallofourrelationshipsWeactivelysupportnumerousmunityprogramssponsoredbyawidevarietyofethnicgroups;weencouragethedevelopmentofminority-andwomen-ownedpaniesbypurchasing$250millioninannualgoodsandservicesfromthosepanies;andoneofour10corevaluesis"buildingahigh-performing,diverseworkforce."Clickheretolearnmoreaboutourdiversityefforts.
Anheuser-BuschCorporateOverview
Anheuser-Busch,Inc.productsarebrewedtobeenjoyedresponsiblybyadults.
2003Anheuser-Buschpanies,Inc.OneBuschPlace,St.Louis,MO63118,AllRightsd
PrivacyPolicy|TermsandConditions
AgendaPlanningBackgroundSalesAnalysisTimeSeries:TotalUSTimesSeries:MarketsgroupedbytrendGeographicdrilldownBudLightPriceActionBudLightAPLbottleWeatherEffectsMixAnalysisWholesalerDynamics&ProfitabilityA-BPlanningCycleLong-rangePlanning(Jan.-July)Near-termPlanning(Aug.-Dec.)FebruaryStrategy&Growthpany-wideIssuesAprilBaseFinancialPlanJuneCorporateObjectivesJulyA-BCBoardDecemberA-BCBoardBudgetPresentationSept.–Nov. Budget&Strategy ReviewsFive-YearFinancialPlanIdentifykeystrategicissuesStrategymitteeOffsiteBeerpanyObjectivesIncreaseA-B’sShareoftheWorldBeer&AlcoholBeverageProfitPoolInternationalDomesticExpandMarginsGenerateSustainedGrowthPremiumShareGainsParticipateintheHighEndA-BBrandDevelopmentBusinessDevelopmentDevelopPeopleWhyCreateAFinancialPlan?Focusonmanagingchangevs.reactingtoit.AnticipateopportunitiesandchallengesbeforetheyoccurEarlywarningsystem--avoidsurpriseswheneverpossible
Perform“what-if”analysestoprepareforcontingenciesinadvanceU.S.economicconditions–affectsdemand,costs,etc.BeerexcisetaxchangesCapacityplanningandlogistics
EnsurethatprojectedresultsmeetA-BCfinancialobjectivesProfitgrowthReturnoninvestmentIdentifyplanstofillgaps,ifnecessary
TheplanningprocessismuchmoreimportantthantheplanitselfOurgoalisnottopredictexactlywhatwillhappen(impossible)ItistomakesureallissuesaffectingourfutureareevaluatedanddiscussedA-BILongTermStrategyDevelopment
BeerConsumers5YearOutlookAlternativeBeveragesRetailCustomers
EconomyGovernmentRegulationSuppliersWorkforceBeerpetitionKeyContacts&InformationFlowMarketingPlanningProcessMay-JunJuneA-BCCorporateObjectivesIssueDevelopmentintheFieldJun-JulRevenuePlanDevelopmentJulyMarketingGroupReviewofIssuesJul-AugMarketingPlanDevelopmentAugustPlanReviewWithWholesalersAug-SepLocalRegionPlanDevelopmentOctoberPlanPresentationNov-DecPlanmunicationBasePlanResults
A-BIVolume&MarketShareMarketShareA-BIVolumeBasePlanResults
A-BISalesxxx.xxx.xBasePlan:A-BIProfitContributionBudget/PlanActual/PYEx.x%$x.xponentsofA-BIProfitGrowthVolumeMixNetRevenueCostPushP.I.MarketingOtherTotalChangeA-BIBasePlanU.S.VolumesExampleonly,numbersnotaccurateA-BIFiveYearPricePlanExampleonly,numbersnotaccurateNetPriceIncreasesvs.CostPushPricevs.CostNetPriceIncreaseCost
PushPricetoConsumerIncreasevs.CPI%
ofCPI%ofF&BCPICPIFood&BeverageCPIA-BIMarketingInvestment$xxxA-BIMarketingInvestmentExcludesprespendingx.x%CAGRSalesPromotionSupport(People)CreativeDevelopmentMediaMerchandisingTotalBrewerConsolidationU.S.BeerIndustryForecastForecastGrowth:5YrCAGRof0.6IndustrySales(excludingexport)(MMBbls)PercentChangeCategoryForecastsHighEndincludesSuperpremiumTacticalincludesallMaltsandNAsHighEndForecastbyponentPremiumBrandsBudLightCoorsLightMillerLiteBudweiserMillerDraftCoorsBanquetOtherOtherA-BPremiumRegularPremiumLightSub-PremiumBrandsSub-PremiumRegularSub-PremiumLightBuschNaturalIceHighLifeMilwaukee’sBestPabstBlueRibbonOtherMilwaukee’sBestLightBuschLightNaturalLightKeystoneLightOther2003-2008U.S.BeerProfitForecast*HeinekenCAGRonconstantcurrencybasis:+10.2%;industry+6.2%*A-BEstimatesOtherImportsHeinekenModelo/B&GAllOtherUSCoorsMillerA-BA-BincludingshareofModeloUS:53.956.364.067.0BrewerPoolSharesMarketShareOperatingProfitShareA-BEstimates2008ShareofVolumeTactical24%PremiumRegular17%PremiumLight39%HighEnd20%SegmentShareofIndustryBrewerShareofSegmentA-BIA-BIMillerA-BIA-BICoorsHeinekenMillerPabstOtherDiageoMillerInterbrewModeloA-BEstimatesA-B%ofModeloU.S.8.7%$259MM2008ShareofSellingMarginTactical16%PremiumRegular18%PremiumLight42%HighEnd24%SegmentShareofIndustryBrewerShareofSegmentA-BIA-BIMillerA-BIA-BICoorsHeinekenMillerPabstOtherModeloDiageoBarton&GambrinusInterbrewA-BEstimates2008ShareofOPTactical13%PremiumRegular19%PremiumLight42%HighEnd26%SegmentShareofIndustryBrewerShareofSegmentA-BIA-BIMillerA-BIA-BICoorsHeinekenMillerPabstOtherA-B%ofModeloUS10.5%$177MMModeloDiageoBarton&GambrinusInterbrewB&G25.1%$426MMModelo10.4%$176MMA-BEstimatesA-BIPlanvs.ObjectivesA-BEstimatesA-BISummaryIncreasevolumefromanexpandingindustryandbygainingmarketshareGrowmargins&returnsbyincreasingrevenue,reducingcostsandimprovingassetutilizationAgendaPlanningBackgroundSalesAnalysisTimeSeries:TotalUSTimesSeries:MarketsgroupedbytrendGeographicdrilldownBudLightPriceActionBudLightAPLbottleWeatherEffectsMixAnalysisWholesalerDynamics&ProfitabilityAnnualizedSTRSinMMBarrels199920002001200220032004UNDERLYINGTREND+0.8%TotalUSSalestoRetailersAnnualizedSTRsinMMBBLS199920002001200220032004+2.8%
UNDERLYINGTREND(throughMay)BudLightSTRsAnnualizedSTRsinMMBBLS199920002001200220032004+7.8%
UNDERLYINGTRENDBudLight/MichelobULTRASTRsS-T-RUnderlyingTrendsIndicatesrecentPriceActionsAnnualizedSTR'sinMMBBLS199920002001200220032004Trends:+3.4%+1.9%+1.8%+1.5%YTD+1.5%2005S-T-RGrowth…60%ofBusinessUnderlyingTrend+1.6%(60%ofbusiness)AnnualizedSTR'sinMMBBLS199920002001200220032004Trends:+1.9%+2.4%+1.8%+0.8%YTD+0.0%2005S-T-RFlat…20%ofBusinessUnderlyingTrend+0.0%(20%ofbusiness)AnnualizedSTR'sinMMBBLS199920002001200220032004Trends:+0.9%+1.2%+0.8%-0.6%YTD-1.8%2005S-T-RDeclining…20%ofBusinessUnderlyingTrend-1.1%(20%ofbusiness)StateLevelTrendAnalysisWholesalerLevelSalesTrendTotalUS:STRsbyChannelRegionalSTRsbyChannelStateLevelSTRsbyChannelWholesalerLevelSalesByChannelAnnualizedSTR'sinMBBLS199920002001200220032004Trends:-0.8%+2.2%-1.7%-1.8%+2.9%WholesalerTimeSeries#12000:MEDFORDMA:AllBrands+0.8%+1.6%-0.6%+0.8%African–American(%ofPopulation)LLHH(%ofPopulation)Hispanic
OverallA-BTrendisinverselycorrelatedtolevelofethnicpopulationYTDAug2003STR’sPopulationgroupedbasedonMDTreportedpopulationlevelsversusnationalcensusvalueTotalA-BTrendbyEthnicPopulationLevelWholesalerSTRsbyChannelWholesalerSalesbyChannelforLatinoAccountsWholesalerSalesbyChannelforAAAccountsAnnualizedSTR'sinMBBLS199920002001200220032004Trends:+1.2%+7.0%+3.8%-0.6%-1.5%WholesalerLevelTimeSeries#94240:HOUSTONTX:AllBrandsBudLightUnderlyingTrendAnnualizedSTRsinMMBBLS19992000200120022003200439states…71%ofvolumeJan-Feb +0.0%Mar-June4
+5.9%YTDJune4 +4.0%CALIFORNIA
FLORIDA
OHIO
ARIZONA
ILLINOIS
GEORGIA
MISSOURI
TENNESSEE
SOUTHCAROLINA
NORTHCAROLINA
ALABAMA
MASSACHUSETTS
MISSISSIPPI
KENTUCKY
COLORADO
VIRGINIA
NEWYORK
IOWA
WASHINGTON
NEVADAOKLAHOMA
KANSAS
ARKANSAS
NEBRASKA
MARYLAND
OREGON
CONNECTICUT
MONTANA
UTAH
IDAHO
NEWHAMPSHIRE
SOUTHDAKOTA
MAINE
WYOMING
VERMONT
ALASKA
CARIBBEAN
DEARE
WASHINGTOND.C.Trends:+10.8%+8.2%+6.8%+2.5%+3.4%BudLightImprovedAnnualizedSTRsinMMBBLS199920002001200220032004TEXAS
MICHIGAN
LOUISIANA
INDIANA
WISCONSIN
NEWMEXICO
WESTVIRGINIA
MINNESOTA
PENNSYLVANIA
HAWAII
NEWJERSEY
NORTHDAKOTA
RHODEISLAND13states…21%ofvolumeJan-Feb +1.8%Mar-June4
-1.3%YTDJune4 -0.1%Trends:+10.1%+7.5%+7.5%+2.5%-0.7%BudLightSoftRevised4-7-04
TrendsStateswhereactionsarebeingtakenSTR&IRIIssuesIRIIssuesSTRIssuesPriceActionRecapYTDPriceActionMarkets1stQuarterActions(105Markets)AprilActions(34AdditionalMarkets)AnnualizedSTR'sinMMBBLS199920002001200220032004Trends:+3.5%+2.5%+1.4%-1.2%-1.2%March+1.0%Incrementalpriceactionsin105marketsWholesalerParticipationJan-Feb75%Mar85%1stQuarterPriceActionMarkets
Bud/BudLightWhytheBudLightAPLBottle?Image:
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