2025年中国X世代影响力报告-尼尔森IQ

中国X世代影响力为什么不能忽视X世代Why

youcan’taffordtoforget

GenX目录|TableofContents

为什么选择X世代？为什么是现在?WhyGenX?Why

now?

驱动X世代消费的核心因素WhatdrivesGenXconsumption?

哪些品类最有望赢得X世代的青睐？WhichcategoriesarebestpositionedtowinwithGenX?

制造商和零售商的关键点Keytakeawaysformanufacturersandretailers

在中国影响X世代的因素FactorsinfluenceGenX

in

China

如何推动品牌增长？尼尔森IQ品牌增长模型Howtodrive

brandgrowth?NIQGrowthArchitectIntroduction©

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Reserved.为什么选择X世代？为什么是现在?WhyGenX?Whynow?©

202

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LLC.

All

Rights

Reserved.谁是X世代？Who

isGen

?出生1965年至1980年Bornbetween

1965

and

1980当前年龄在45至60岁之间Currently

aged45-60©

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414亿1.4

billionX世代群体目前活跃于世界各地Currently

navigatingtheglobe©

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Reserved.

5谁是X世代?Who

isGenX?X世代以独立精神为傲GenXersprideindependence—

raisedaslatchkey

kids

byworkingparents青年时期见证了MTV、摇滚文化和

个人电脑的兴起YouthwitnessedtheriseofMTV,

grungeculture,andpersonalcomputingSource:

World

Data

LabX世代现在拥有的消费实力

…GenXers

havethespending

powernow...仅在2025年，

In2025

alone,X世代的全球消费预计将达万亿美元(USD)trillion

globally©

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6GenXwillspendanestimated7…并且在可预见的未来…and

fortheforeseeablefuture到2033年，X世代的全球人均支出将位居首位，超过GenXwill

betheper-capitaspendingleadergloballythrough2033,surpassing©

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Reserved.(USD)trillion

globallySource:

World

Data

Lab万亿美元Source:WorldData

Lab婴儿潮一代60-78©

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LLC.

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Rights

Reserved.按世代划分的人口(2025)Population

by

generation

(2025)82025年，X世代占全球人口的17%...In2025,GenX

makes

up

17%

oftheglobalpopulation...X世代44-59千禧一代28-43Alpha世代1-11Beta世代新生婴儿

Newly

bornZ世代12-27…但X世代占据

全球四分之一

消费能力…

butGenXersaccountfor

one-quarter

of

theworld’sspendingpower.X世代自2021年起主导全球消费支出，并将持续至2033年

GenX

has

led

global

consumer

spendingsince2021,

andwillcontinue

to

do

so

until

2033Source:WorldData

Lab 婴儿潮一代|Boomers:1946-1964 X世代|

GenX:

1965-1980 千禧一代|

Millennials:1981-1996 Z世代|GenZ:

1997-2012 Alpha世代|Alpha:2013-2024Nominal

USD©

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Reserved.9当前，X世代在中国及欧洲大部分地区占据消费主导地位Today,

GenX

dominates

in

China

and

most

of

Europe

各国按消费支出划分的主要世代群体（2025）Mostdominantgenerationpercountrybyconsumerspending(2025)©

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婴儿潮一代|Boomers:

1946-1964

X世代|Gen

X:

1965-1980

千禧一代|

Millennials:

1981-1996

Z世代|GenZ:

1997-2012 Alpha世代|Alpha:2013-20241011代际消费：两个世界的故事(2025)Generationalspending:Ataleoftwo

worlds(2025)高收入国家中低收入国家©

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Reserved.驱动X世代消费的核心因素Whatdrives

GenXconsumption?©

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Reserved.三明治一代ThesandwichgenerationX世代GenX©

202

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Reserved.三明治一代The

sandwich

generationX世代增长最快的消费品类：2025-2030Fastest-growing

categories

for

Gen

X:2025-2030X世代“照料型消费者”的定位体现在2025年X世代市场规模Sizeof

GenX

market

in2025照顾父母和养育孩子两面Gen

Xers’spendon

Elder&DependentCareandEducationhaveclearlypositionedthemas“caretakerconsumers.”年长者及被抚养人照护Elder&

Dependent

Care$82B户外休闲耐用设备Outdoor

RecreationDurables*$60B教育支出家用工具Education$352BHouseholdTools**

$30BX世代复合

年均增长率2025-2030年GenXCAGR:2025-20308.2%6.2%6.8%6.2%©

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14*包括飞机、船只、皮划艇、独木舟、热气球、马匹、风帆冲浪设备、高尔夫球车、潜水设备等。**包括手动工具、园艺工具、梯子、门配件、小型电子配件等。*Includesplanes,

boats,

kayaks,canoes,

hotairballoons,

horses,windsurfing,

golfcarts,scubaequipment,

etc.**Includeshandtools,gardeningtools,

ladders,

doorfittings,smallelectronicaccessoriesSource:WorldData

LabNominal

USD三明治一代The

sandwich

generation作为三代人“财务管家”，X世代的大部分财富都是有计划性地花给他人，也有偶尔一时兴起

Asthe“CFO”of3generations,muchofGenX’swealthisspentonothersas

planned,

sometimesonawhim©

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Reserved.我可以自由支配开支Iamabletospendfreely11%44%我生活舒适，可以因一时兴起购物Ilivecomfortablyandamabletobuythings

justbecauseI

wantthem©

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Reserved.X世代：开拓者、影响者与务实者GenX:

Pioneers,

influencers,and

pragmatists值得注意的消费者行为Noteworthyconsumerbehaviors务实买家Pragmaticbuyers•注重品质与清晰，非“华而不实”

Wantqualityandclarityover“flash”•品牌忠诚度高Highlybrand

loyalty科技影响者

Techinfluencers•通常主导家庭科技产品的采购决策Oftensetthehouseholdtechagenda数字先锋Digital

pioneers•

信任评论Trusts

reviews•

首批全渠道购物者First

omnichannel

shoppers•在电子邮件等渠道中获取品牌信任Earnedbranded

trust

inchannelslike

emailX世代往往信任品牌，并且对有助于提升社会地位的消费表现出较高的品牌忠诚度

GenXtendstobebrand-trustingandloyaltostatus-buildingpurchases教育为中心的育儿方式

Educationalparenting©

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17X世代：多维度的成熟消费者GenX:

Multi-dimensional,matureconsumers他们常常为现代生活方式和消费模式树立标杆Theyoftensetthestandardforwhatmodernlifestyleandconsumption

looks

like有房一族Homeownership品牌追求Brandaspiration正式的就业Formalemployment哪些品类最有望赢得X世代的青睐？So,whichcategoriesare

best

positionedtowinwithGenX?©

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All

Rights

Reserved.食品与非酒精饮料Food

&Non-alcoholicBeveragesX世代或许在总资产层面并非最富有

的世代，但他们主导日常可支配开

支，并在多品类消费中展现出最高

的投资回报率——尤其体现在右侧

三大主要品类上

…GenXmaynot

bethewealthiestgeneration(intermsoftotalassets),buttheydominateindaily

discretionary

spendingandrepresentthegreatestconsumer

ROIin

multicategorypurchases—

especiallyacrossthreemajorcategories

...最有望赢得X世代青睐的品类Categories

best

positionedtowinwith

Gen

X酒类Alcohol美业Beauty©

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All

Rights

Reserved.食品与非酒精饮料Food&

Non-alcoholic

Beverages©

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LLC.

All

Rights

Reserved.©

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Rights

Reserved.21Nominal

USD未来五年

，X世代的食品与非酒精饮料

市场规模将增长至

目前的1.2倍。TheGenX

Food

&

NABmarketwillgrowto

1.2x

itscurrentsizeinthe

nextfiveyears.全球X世代食品与非酒精饮料品类支出增长GenX

Food

&

NAB

categories

spending

growth,

global品类增长及复合年均增长率：2025-2030年Categories

growth

and

CAGR:2025-2030Nominal

USD22面包谷物糖果蔬菜乳制品食品水果肉类油和脂肪海鲜软饮料咖啡茶©

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Reserved.酒类Alcohol©

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Reserved.24©

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LLC.

All

Rights

Reserved.未来五年

，X世代的酒精饮料市

场将增长至目前

规模的1.2倍。TheGenXAlcoholmarket

willgrowto1.2xits

current

size

inthe

next

fiveyears.NominalUSD25全球X世代酒精品类支出增长GenXAlcoholcategoriesspendinggrowthglobally品类增长及复合年均增长率：2025-2030年CategoriesgrowthandCAGR:2025-2030啤酒

烈酒

葡萄酒NominalUSD©

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Reserved.美业Beauty©

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Reserved.27©

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Reserved.未来五年

，X世代的美业市场

将增长至目前

规模的1.3倍。TheGenXBeautymarket

willgrowto1.3xits

current

size

inthe

next

fiveyears.NominalUSD全球X世代美妆个护品类支出增长GenX

Beautycategoriesspendinggrowthglobally品类增长及复合年均增长率：2025-2030年CategoriesgrowthandCAGR:2025-2030©

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Reserved.2030

Nominal

USD香氛护发产品美容服务28彩妆护肤品（清洁）护肤品（乳霜）制造商和零售商的关键点Keytakeawaysformanufacturersandretailers©

202

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Reserved.X世代偏好的购物渠道仍在持续演变GenX’s

preferred

shopping

channels

continue

to

evolve©

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Reserved.CHATGPTSOCIAL

ECONLINEAPPLEVISION

PROOver

10years仅实体店In-store

only10years.

.

.大于10年前10年前

3年前3years全渠道Omni-channel实体店+线上In-store

+Online当今Today©

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Reserved.31赢得X世代：出现在他们的购物场所WinGenX:

Be

where

they

shop为X世代的购物方式而设计——而不仅仅是地点Design

for

how

Gen

X

shops,not

just

location建立品牌忠诚度的关键：了解购物方式Keyto

buildloyalty:

Understanding

howtheyshop全渠道先驱者，无缝融合了实体店、线上和配送服务Omnichannel

pioneers,

blend

in-store,onlineanddelivery数据驱动，优化体验Datadriven,Optimalshopping

experience©

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Reserved.赢得X世代：让数据引领方向Win

GenX:Let

data

lead

the

way32X世代并非铁板一块——细微差异至关重要Gen

Xis

not

a

monolith,nuancemattersX世代横跨不同的文化、经济环境和人生阶

段GenXspanscultures,economiesand

life

stages在发达市场的行为模式与新兴的轨迹截然不

同Behaviorindeveloped

markets

looks

nothingas

in

merging若要在全球范围内赢得X世代，

需要依托本

地化的数据，以反映地区现实如何影响他们

的购买决策及动因TowinGenXglobally,you

need

localized

datathatreflectshowregional

realities

shapewhattheybuy—and

why赢得X世代：赢得他们的忠诚Win

GenX:Earn

their

loyalty用数据揭示X世代真正重视什么LetdatauncoverwhatGenX

reallyvaluesX世代并不张扬，但他们忠诚度高GenX

isn’tloud—butthey’re

loyal仅凭年龄或责任来推测消费习惯是远远不够的Notenoughtoassume

habits

based

on

ageor

responsibility必须依靠数据来清晰呈现他们实际的消费去向—以及信任、便捷性和全渠道行为如何体现在他们的购买习惯中Data

must

illuminatewherethey’re

actuallyspendingand

howtrust,

convenience,

andomnichannel

behaviors

show

up

intheir

purchasing

behaviors33©

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Rights

Reserved.全球制造商与零售商的应对举措Global

manufacturer

and

retailer

actions制造商举措

Manufacturer

actions推出感怀照料、健康长寿和便利性需求的新形式产品和宣称Considernewformatsandclaimsgearedtowardcaregiving,

longevity,andconveniencein

products零售商举措

Retailer

actions以节省时间、助力照护为产品和服务的定位。家庭照护、户外休闲和家用工具是关键的增长品类。打造信任与便捷的全渠道消费体验。Position

productsandservicesastimesavers

andenablers

of

care.DependCare,OutdoorRecreation,Tools

are

key

growth

categories.Deliveromnichannelexperiences

buildtrustandconvenience.©

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34CollagenProtein在中国影响X世代的因素FactorsinfluenceGenX

in

China©

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All

Rights

Reserved.集体记忆是了解代际的最好方式Collective

Memoryasfoundationtoknow记忆是一种集体社会行为,现实的社会组织或群体（如家庭、家族、国家、

民族、公司）都有其对应的集体记忆，对个人回忆和行为产生产生影响Memoryisacollectivesocialbehavior,

and

real

social

organizations

orgroups

(suchasfamilies,clans,nations,

ethnic

groups,

orcompaniesand

institutions)allhavecorrespondingcollective

memoriesgenerations莫里斯·哈布瓦赫MauriceHalbwachs1877-1945开创集体记忆理论Thefounderofcollectivememorytheory年份Year1965-1980年龄跨度：

45-60岁

Current

age

45-601971~1984Bir出生期（0-6岁）thPeriod

aged

0-6成长期(7-10岁）二次生育高nd

baby

BoomGrowthPeriodaged

7峰-10Policy第三次生育高峰3rd

baby

Boom第四次生育高峰4th

baby

Boom变缓变长slowingdownand

lengthening第一次生育高峰1st

baby

Boom三年自然灾害3YearsofNatural

Disasters5949中国X世代的年龄结构回溯:多子家庭、生育低谷RetrospectiveforGenX:

largefamilies,lowbirth

rates54847489646979414919949924Source:根据公开资料整理第2©

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37计划生育政策

Family

Planning出生期（0-6岁）Birth

Period

Aged0-61970

-

19851980

独生子女政策入《婚姻法》传统价值观回归,但倒金字塔压力大Theone-childpolicyis

introducedTraditionalandfamilyvalues

promoted1981

第一批经济特区成立部分人先富，物质丰裕成为成就定义1st

specialeconomiczonesestablishedMaterialdesireswaspromoted,materialabundancebecamedefinitionofsuccess中国X世代在价值观形成期的大事件Majorevents

inGenXformativeyears1984

邓公号召“计算机普及要从娃娃抓起”科技从小进入生活,对成长影响力持续“computerliteracytostartwithchildren.”Techispart

of

lives

since

childhood1986“争民主自由”学潮,各种思潮泛起政治热情迅速消退,安定求财为主流共识Thestudentmovementfordemocracy,andemergenceofvariousofthoughtPoliticalenthusiasmquicklyfaded,andseekingwealthbecametheconsensus成熟期（11-18岁）Mature

PeriodAged

11-181981

-

1996成长期（7-10岁）Growth

Period

Aged

7-101977

-

1992Source:根据公开资料整理1990中国首台高智能计算机诞生,仿照IBM486引进西方标准,仿制技术产品,“山寨为王”China'sfirst

high-intelligencepcisborn,modeledafterIBM's486IntroduceWesternstandards,imitatingtechnologicalproducts1990中国第一个Internet的BBS水木清华诞生照抄欧美经验,国内复制抄袭,“胜者为王”Thefirst

BBSon

InternetinChina

bornCopyingthesuccessfulexperienceoftheWest,thewinnerisking©

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38中国X世代对食品的价值观和消费动机GenXvaluesandmotivationtowardsFood食品与非酒精饮料Food&

Non-alcoholicBeverages消费价值观

FoodValue消费焦虑FoodAnxiety购物动机PurchaseMotivation食品机会点FoodOpportunity务实主义与价值追求；家庭健康守护者；效率与便利PragmatismandValue

Pursuit;

Family

Health

Keeper;

EfficiencyandConvenience•

“健康守门人”焦虑：担心孩子老人饮用牛奶肠胃不适、影响营养吸收、钙质与蛋白质摄入不足•自身身体衰退焦虑：消化系统敏感度上升，喝普通奶易腹胀腹泻，

“想喝又不能痛快喝”•"Healthgatekeeper"anxiety:Worriedaboutchildrenand

the

elderly

insufficient

intake

of

nutrients•Ownphysicaldeclineanxiety:dueto

digestive

systemsensitivity,

dare

to

drink

ordinary

milk•

守护动机：为全家人找到一款所有人都能舒适吸收、无负担的基础营养品，履行家庭责任•自我关怀动机：在照顾家人之余，寻求能关爱自己中年身体的优质产品，实现“无负罪感”消费•GuardianMotivation:Finda

basic

nutritional

productforthewholefamily•Self-caremotivation:productscarefortheirmiddle-agedbodies

and

achieve

"guilt-free"consumption•

“家庭健康膳食的解决方案”：A2鲜奶核心卖点，只含A2型β-酪蛋白，更亲和人体，更易消化。一次性解决了全家人的饮奶舒适度问题，极大地降低了他们的决策成本和精神负担•

“无缝升级”消费体验：A2鲜牛奶的口感与普通牛奶无异，只需简单替换，就能静默升级全家人的健康体验，完美契合其“效率与便利”的价值观•"Thedefinitivesolutiontoahealthyfamilydiet":A2fresh

milk

is

easierto

digest.

It

solves

the

comfortproblemofdrinkingmilkforthewholefamilyatonetime•"Seamlessupgrade“consumptionexperience:Thetasteof

A2fresh

milk

is

thesame

as

that

ofordinarymilk.Withasimple

replacement,itcansilently

upgradethehealthexperienceofthewholefamily©

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39酒类Alcohol中国X世代对酒类的价值观和消费动机GenXvaluesandmotivationtowardsAlcohol饮酒价值观

AlcoholValue饮酒焦虑AlcoholAnxiety购物动机PurchaseMotivation酒类机会点AlcoholOpportunity注重品质与传承，追求“低调的奢华”；社交中看重体面与尊重；欣赏有历史底蕴的品牌Focusonquality&heritage;valuedecencyand

respectwhensocial;

appreciate

brandswith

history•

身份焦虑：需要在不张扬的前提下，精准地展示自己的品味、成就和社会地位•

体验焦虑：追求消费带来的深层情感价值（如回忆、共鸣）而非单纯的功能价值•Identityanxiety:theneedtoaccuratelydisplay

one's

taste,achievements

and

social

statuswithout

publicity•Experienceanxiety:thepursuitofemotionalvalue

brought

by

consumption

ratherthan

purelyfunctional•

认可动机：渴望自身成功的努力和品味被同辈人理解和认可•

联结动机：在重要商务宴请或老友重聚时，创造一种深厚、融洽的氛围•RecognitionMotivation:Desireto

have

one's

own

effortsandtastesforsuccess

recognized

by

peers•Bonding

Motivation:Createaharmoniousatmosphereat

business

banquets

or

reunions

ofoldfriends•

“硬通货”：马爹利XO作为干邑中的标杆，传递“有品位、重视这次相聚”，高效地解决了社交中的身份确认和选择成本问题•

承载时光故事感：XO（ExtraOld）意味着长达数十年的陈酿，契合了GenX“历经岁月，方成佳酿”人生阶段感，与他们的生命历程产生深刻共鸣•"Hardcurrency":

MartellXO,asthebenchmark

in

cognac,conveys

"tastefuland

attentiontothisgathering",andefficientlysolvestheproblemofidentityconfirmationandchoice

cost

in

social

interaction•Carryingthesenseoftimestory:XO(ExtraOld)

meansthatthewine

has

beenagedfordecades,which

is

in

linewiththe"senseoflifestage“ofGenX“

,anddeeply

resonateswiththeir

lifecourse©

202

5

Nielsen

Consumer

LLC.

All

Rights

Reserved.

40针对X世代，用什么能够助力品牌增长？--尼尔森IQ品牌增长模型ToGenX,whatcouldcontributetobrand

growth?

With

NIQGrowthArchitect©

202

5

Nielsen

Consumer

LLC.

All

Rights

Reserved.情感Emotional《你好，李焕英》怀旧情感守护者消费是对抗现代性浮躁、回归初心的方式，愿为传承买单TheNostalgic

SentinelConsumptionisawaytofight

againsttheimpetuosityofmodernityandreturntotheoriginal

intention《大江大河》崇尚者圈层价值认同者消费是融入特定圈层、巩固社会关系、获得身份认可通行证TheCircle-Value

IdentifierConsumptionistointegrate

into

specificcircles,consolidaterelations

and

obtainidentity

recognition自我平衡追寻者消费是平衡传统社会角色与自我认同的方式TheSelf-BalancingSeekerConsumptionisaway

to

balance《爱情神话》

traditional

social

roles

and

self-专业主义理性、挑务实一家之主消费是为了解决家庭的实际问题，责任重于泰山ThePragmatic

PatriarchConsumptionistosolve

thepracticalproblemsoffamilies剔、研究型消费，崇”,典型“参数党”fessionalismAdvocateiticalconsumption,worshipoftypical

"parameterparty"identity功能

FunctionalSource:根据公开资料整理家庭

Family自我Self驱动导向DriverOrientation拜“匠心

The

ProRational,

cr"ingenuity",《流浪地球》《蜗居》价值导向Va

lueOrientation了解消费者，精准定位，才能有效沟通Onlybyknowingconsumersandpositioningaccurately

can

communicate

effectively

中国X世代典型的人群分类TypicalGenXsegments

inChina43增长和增长战略都应始于消费者Growthstarts

withyourconsumer,soshould

your

growthstrategy“到目前为止，让我们成功的第一件

事是我们对消费者的额外关注。”“The#1thingthathas

made

ussuccessfulbyfarwasourobsessive-compulsive

focus

on

the

consumer”杰夫·贝索斯,亚马逊创始人JeffBezos©2024

Nielsen

Consumer

LLC.All

Rights

Reserved.©2025

Nielsen

Consumer

LLC.All

Rights

Reserved.尼尔森IQ品牌增长模型NIQ

Growth

Architect释放以消费者为中心的洞察

力，照亮您通往高收益销售

和未来扩张增长的清晰路径Unlockconsumer-centricinsightto

illuminateyourclear

pathway

tohigh-yield

salestoday

andexpansivegrowthtomorrow44今天摘取最容易获得的成果Pickingthe

lowesthangingfruit

today销售激活带来短期结果Salesactivationtobringshort-termoutcomes实现全部增长潜力需要两种策略，一种是关注短期

结果，另一种是随着时间

的推移慢慢建立Realizingyourfullgrowthpotentialrequirestwostrategies,onethatfocusesonshorttermoutcomesandanother

that

builds

slowly

overtime,thinkofit

like

this

…今天给树浇水，确保明天果实丰硕Wateringtodaytoensureprolifictomorrow建立广泛的心理适用性以确保长期结果Buildingbroadmentalavailabilitytosecure

long-termoutcomes尼尔森IQ品牌增长模型可以帮助实现两种

NIQGrowth

Architectdelivers

both©2025

Nielsen

Consumer

LLC.All

Rights

Reserved.45细分消费领域，实现短期和长期增长Segmentingtheconsumerlandscapetounlockbothshort

and

long-term

growth整合消费群体Integratingsegments找到统一各部分的共性，同时尊重它们的差异Findcommonalities

that

unitesegments,whilstrespectingtheirdifferences有更广泛的战略方案Bringingyourbroad-basedstrategy•可拓展性Scalability•

广泛理解Broadunderstanding

across

many•长期增长Long-termgrowth46细分消费领域Segmentingtheconsumerlandscape尊重消费者差异性，发掘

重要的区别Embraceconsumerdiversityand

uncoverthedifferences

thatmatter有针对性的激活策略Bringingtargetedactivationstrategy•焦点清楚Clarityoffocus•

理解高收益目标Deepunderstandingofhigh-yield

targets•

短期增长Short-termgrowth挑选Select做出正确选择，为现在带

来回报，为未来奠定基础

Makethe

rightchoices,

that

payoff

now

and

lay

foundationforthefuture架构短期和长期增长Architectshortand

long-termgrowth锁定Secure为不同的消费者带来价值，确保高收益用户回购Bringvalueto

diverseconsumersto

keep

high-yieldcoming

backfor

more47细分Segment透过表面，揭开隐藏的成

长之路Look

belowthesurface

and

uncoverthe

hidden

pathwaysto

growth拓展Scale在核心目标之外发展品牌，增加触达率和未来增长Growyour

brand

beyond

coretargetto

increasereachandfuture

growth人口统计学Demographics富裕程度Affluence生活方式Lifestyle大五人格特质

OCEAN

Model精准细分人群SegmentationScience类别和品牌Category&

Brands功能/情感需求Functional/Emotional

Needs使用习惯Usage

Habit营销组合反应CampaignMixInd

iv

idua

l

个体Behavior

行为

M

ind

space

心智48.

考虑所有的变量.

不预定细分市场.

基于有差异变量进行细分.Considerallvariables.No

pre

plansegment.Based

on

differentiated

variables细分人群

Segment做出基于证据的战略决策，在对您的

增长最重要的地方进行投资Makestrategicevidence-baseddecisionsto

investwhere

it

matters

mostforyour

growth.业务相关的关键绩效指标评估细分市

场的吸引力并评估所付出的努力，这

将需要您的品牌来吸引细分市场Businessrelevant

KPIsassessthe

attractivenessofasegment

andevaluatetheeffort,

itwilltakeyour

brandtoattractthe

segment.其中选对人群，才能够确保战略方向正确Pickthefitsegmentstoensuretherightstrategicdevelopment机会潜力Opportunity

Potential通过揭示推动每个人群价值的因素，评估该潜力的机遇Assesstheopportunityeac