AI+智能洞察报告：人工智能如何重塑消费者旅程与商业决策-英文版

rCOMSCOREIntelligenceReportrllCOMSCORE口口COMSCORErllCOMSCORE Comprehensiveactivityo ComprehensiveactivityoOMOMSource:ComscoreCoreSearchMediaTrend,TotalU.S.-DesktopHomeandWorkLocIncludesCoreandAISearchforGoogleSites,MicrShareofSearcheswithanAIOverviewinGoogleandBing(Desktop)Aug-25Source:ComscoreCustomSearchdata,Apr-Oct,25.rllCOMSCOREAmongthetoplistedEntertainmentCITEDDOMAINONGOOGLE1SportsCITEDDOMAINONGOOGLE&BING1olympicscomRankingbasedonsearchvolumeandassociatedciAmongthetoplistedCitationRankRetailCITEDDOMAINONGC1RankingbasedonsearchvolumeandassociatedciDesktopandMobileVisitorstoAIDesktopandMobileVisitorstoAIAssi40%40%AppIntegrationJan-25Feb-25Mar-25Source:ComscoreCustomIQ,DesktopP2+andMobilComscore’sGenAIcustomdataincludes‘DedicatedAI-Poweredentities’,whicharefullypoweredbyAIandprovideanend-to-endgenerativeAIexperience,and‘PartiallyAI-Poweredentities’,whichmayonlyincorporateAIasasupplementarestillincludedtoprovideacomprehensiveviewoftheoveChatGPT:LaunchedChatGPTSuperToolsecosystemwithimageediting,voice,aCopilot:“Copilot+PC”initiativeandintegrationChatGPT:LaunchedChatGPTSuperToolsecosystemwithimageediting,voice,aCopilot:“Copilot+PC”initiativeandintegrationStudiofeatureupdate(Oct‘25).Gemini:ReleasedGemini2.5‘25)andincreasedAndroid,Search,andWorkspace373762Source:ComscoreCustomIQ,DesktopP2+andMobilComscore’sGenAIcustomdataincludes‘DedicatedAI-Poweredentities’,whicharefullypoweredbyAIandprovideanend-to-endgenerativeAIexperience,and‘PartiallyAI-Poweredentities’,whichmayonlyincorporateAIasasupplementarestillincludedtoprovideacomprehensiveviewoftheove+45%+101%+101% +84%59+8%+11%+50%6+84%59+8%+11%+50%6Source:ComscoreCustomIQ,DesktopP2+andMobilComscore’sGenAIcustomdataincludes‘DedicatedAI-Poweredentities’,whicharefullypoweredbyAIandprovideanend-to-endgenerativeAIexperience,and‘PartiallyAI-Poweredentities’,whichmayonlyincorporateAIasasupplementarestillincludedtoprovideacomprehensiveviewoftheoveediting,andautomationtoolsediting,andautomationtoolsone-promptsitegenerationwithedCapCutaddednewAI-powereddesigntemplates8一——20——一——9423Source:ComscoreCustomIQ,DesktopP2+andMobilComscore’sGenAIcustomdataincludes‘DedicatedAI-Poweredentities’,whicharefullypoweredbyAIandprovideanend-to-endgenerativeAIexperience,and‘PartiallyAI-Poweredentities’,whichmayonlyincorporateAIasasupplementarestillincludedtoprovideacomprehensiveviewoftheoveVoicemodlaunchedafasterengine,deliveringsmootheVoicemodlaunchedafasterengine,deliveringsmootheSunomadeaudioenhancementsthroughthereElevenLabsrolledoutmoreadvabringinghyper-realistic,multilingual,emoti1一——以一1——Desktop1一——以一1——555Source:ComscoreCustomIQ,DesktopP2+andMobilComscore’sGenAIcustomdataincludes‘DedicatedAI-Poweredentities’,whicharefullypoweredbyAIandprovideanend-to-endgenerativeAIexperience,and‘PartiallyAI-Poweredentities’,whichmayonlyincorporateAIasasupplementarestillincludedtoprovideacomprehensiveviewoftheoveDeepAIcontinuedofferingAImusicgeDeepAIcontinuedofferingAImusicgeSunoexpandeditstexfidelity,richervocals,andproduction-gradetoMusixmatchannounceddealswitpublisherstogain————+135%YTD1111Source:ComscoreCustomIQ,DesktopP2+andMobilComscore’sGenAIcustomdataincludes‘DedicatedAI-Poweredentities’,whicharefullypoweredbyAIandprovideanend-to-endgenerativeAIexperience,and‘PartiallyAI-Poweredentities’,whichmayonlyincorporateAIaarestillincludedtoprovideacomprehensiveviewoftheoveGrokupgradedwithfasterreal-timereasoninganddeeperX-platformmultimodalcharactersmoreshareableandinteractiveGrokupgradedwithfasterreal-timereasoninganddeeperX-platformmultimodalcharactersmoreshareableandinteractive.DeepAIlaunchedsubscription-only“GeniusMode,”321一1Source:ComscoreCustomIQ,DesktopP2+andMobilComscore’sGenAIcustomdataincludes‘DedicatedAI-Poweredentities’,whicharefullypoweredbyAIandprovideanend-to-endgenerativeAIexperience,and‘PartiallyAI-Poweredentities’,whichmayonlyincorporateAIasasupplementarestillincludedtoprovideacomprehensiveviewoftheoveDesktopMobile二二________+74%YTDJan-25Feb-25Mar-25Apr-25May-25Jun-25Jul-25Aug-25Sep-25Oct-25Jan-25Feb-25Mar-25Apr-25May-25Jun-25Source:ComscoreCustomIQ,DesktopP2+andMobilComscore’sGenAIcustomdataincludes‘DedicatedAI-Poweredentities’,whicharefullypoweredbyAIandprovideanend-to-endgenerativeAIexperience,and‘PartiallyAI-Poweredentities’,whichmayonlyincorporateAIasasupplementarestillincludedtoprovideacomprehensiveviewoftheoveVisitorAgeVisitorAgeBreakdown:AIAssistantCategoryinMilYTDYTDworkplace.Source:ComscoreCustomIQ,DesktopP2+andMobilComscore’sGenAIcustomdataincludes‘DedicatedAI-Poweredentities’,whicharefullypoweredbyAIandprovideanend-to-endgenerativeAIexperience,and‘PartiallyAI-Poweredentities’,whichmayonlyincorporateAIasasupplementarestillincludedtoprovideacomprehensiveviewoftheoverllCOMSCORErllCOMSCORE•28%UsesAIorGen•Desktop:AIAssis•Mobile:AIAssistants,Audio,andI ChatGPTGrammarlyVoiceModPicsartQuillBotAIAssistantsText&ProductivityAudioDesign,Design,Images,Videos&TextAIDetection&ProductivityCharacter.AIElevenLabsCharacter.AIChatGPTOctaneMobileGrammarlyAIAssistantsMarketingText&ProductivityChatbotAudioSources:ComscoreCustomIQ,DesktopP2+andMobileP18+,Target:ComscorePlanMetrixMulti-Platform,DesktopP18+andMobileP18+,Target:A25rllCOMSCORE20846Under1818-2425-34Under1818-2425-3435-4445-5455-6465+InternetInternetPop.Average5749..Source:ComscoreCustomIComscore’sGenAIcustomdataincludes‘DedicatedAI-PowergenerativeAIexperience,and‘PartiallyAI-Poweredentities’,whichmayonlyincorporateAIasasupplementalfeature.WhiletheAIcapabilitiesarelimitedtosomefeatures,theseentitiesarestillincludedtoprovideacomprehensiveviewoftheoverallAImarket.Indexcomparesanagegroup’sshareofplatformvisitorstoitsshareofthetotalinternetpopulation.100=averagerepresentation.Readas:TheOpenAI18-24Indexis175inJanuary,meaningthe18–24agegrouphasa75%higherrrllCOMSCORE18-2425-3435-4445-5455-6465+4779222541913443InternetPop.AverageIndexcomparesanagegroup’sshareofplatformvisitorstoitsshareofthetotalinternetpopulation.100=averagerepresentation.Readas:TheOpenAI18-24Indexis285inJanuary,meaningthe18–24agegrouphasa185%higherSource:ComscoreCustomIQ,MobileP18+.Comscore’sGenAIcustomdataincludes‘DedicatedAI-PowergenerativeAIexperience,and‘PartiallyAI-Poweredentities’,whichmayonlyincorporateAIasasupplementalfeature.WhiletheAIcapabilitiesarelimitedtosomefeatures,theseentitiesarestillincludedtoprovideacomprehensiveviewoftheoverallAImarket.rllCOMSCORESource:ComscoreCustomIQ,MobileP18+.Comscore’sGenAIcustomdataSource:ComscoreCustomIQ,MobileP18+.Comscore’sGenAIcustomdataincludes‘DedicatedAI-PowergenerativeAIexperience,and‘PartiallyAI-Poweredentities’,whichmayonlyincorporateAIasasupplementalfeature.WhiletheAIcapabilitiesarelimitedtosomefeatures,theseentitiesarestillincludedtoprovideacomprehensiveviewoftheoverallAImarket.InternetInternetPop.AverageIndexcomparesanagegroup’sshareofplatformvisitorstoitsshareofthetotalinternetpopulation.100=averagerepresentation.Readas:TheOpenAIMaleIndexis109inJanuary,meaningtheMalegrouphasa9%higherAmongA18+Source:ComscorePlanMetrixMulti-Platform,DesktopP18+andMobileP18+,TotalU.S.InternetUsers,September2025,AIorGenerativeAIOpinion:1)rllCOMSCORE 口口口Consumersreliedonblue-linksearchresults,reviews,andbrandcontent,oftennavigatingmultiplesitesandtouchpointsbeforemakingachoice.AIactsasadecisionpartner,makingthejourneyfaster,morepersonal,andshapedbytheplatformsguidingwhatconsumerssee.rllCOMSCOREGeminiGeminiyourselfChatGPTWalmartpartnershipfCopilotSource:AsobservedSource:AsobservedbyComscoreaso=Livefeaturesandcapabilities=AnnouncedorindevelopmentrllCOMSCOREworldwide.rllCOMSCORESocialEngagementWithAIRelatedPosts(U.S.SocialHandles;inMillions)回1.9MEngagementsEngagementsEngagementsimaginative,andupliftingclassroomdemostocreativeandinnoSource:ComscoreSocial,SocialEngagementsarethenumberofcross-platformComments/Replies,Reactions/Likes,andShares/RetweetsonFacebook,Instagram,XandTiCoreAITerms:#AI,#ArtificialIntelligence,#MachineLearning,#ML,#DeepLearning,#NeuralNetworks,#GenerativeAI,#GenAI,#Aiimages,#Aitools,#deepfake,#agenticAI,#aivideo,#aiassistant,#aichatbot,#aimusic,#aiart,AIToolAwarenessConsiderationBookingPost-Booking“AIMomentsastravelersmoveclosertotheirbookingdecision.thesamesession.TAlEngagedAlGuidedAlTriggered6,000,0005,000,0004,000,0003,000,0002,000,000-Growth1ShareOfTotalDatasource:Comscorecustomhotelbookingconsumerjourneydata(Datanote:GrowthbasedonchangeinhotelbookersharefromAug’Datasource:Comscorecustomhotelbookingconsumerjourneydata(PConly)Datanote:1GrowthbasedonchangeinhotelboAlInfluencedGrowth1Growth16.4%ofTotalBookers25.7%ofTotalBooke