2026年南非品牌100强报告-

SouthAfrica100

2026

TheannualreportonthemostvaluableandstrongestSouthAfricanbrands

R771billion:Top100SouthAfricanbrandsrecord12%

growthin2026

+SA’stopbrandsoutperformalldomesticmarketindicators,withexceptionaldouble-digitgrowth

+Sustainedbrandstrengththroughconsistent

investmentanddeliveryhascreatedthetailwindsforacceleratedbusinessperformance

+R50.9billionbrandvalue:Telecomtitan

MTNisSouthAfrica’sNo.1brand,asCapitecentersthetop10mostvaluablebrandsat

ninthposition

+CheckerstopbrandstrengthwithaBSIscoreof97.0/100&AAA+brandstrengthrating

+Fastestgrowingbrand:PEP’sbrandvaluejumps76%toR5.8billion

+Banking,RetailandTelecomssectorsdrivebrandvaluegrowthin2026

+FivenewbrandsdebutintherankingincludingSavanna,SANRAL,ValterraPlatinum,OrosandtheJohannesburgStockExchange(JSE)

BrandFinanceSouthAfrica1002026/south-africa3

Contents

Foreword5

DavidHaigh,Chairman&CEO,BrandFinance

Introduction6

JeremySampson,Chairman,BrandFinanceAfrica

CountryOverview

9

ValuationAnalysis

11

MostValuableSouthAfricanBrands202612

FastestGrowingBrandValue:PEP

1

6

BrandtoWatch:Boxer17

BrandStrengthAnalysis18

SectorAnalysis22

BrandSpotlights

30

OldMutual31

MosalaPhillips,ChiefMarketingOfficer,OldMutual

SANRAL34

Shoprite37

StandardBank41

DianaSpringer,Head,Brand&Marketing,StandardBank

BrandValueRanking(Rm)

44

Methodology4

6

OurServices

52

©2026Allrightsreserved.BrandFinancePlc.

About

BrandFinance

BridgingthegapbetweenMarketingandFinance

BrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinanceI.Formorethan25years,we

havehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.

Quantifyingthe

financialvalueofbrands

Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Ranking

brandsacrossallsectorsandcountries,wepublishover100reportsannually.

Uniquecombinationofexpertise

Ourteamshaveexperience

acrossawiderangeofdisciplines

frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.

Pridingourselves

ontechnicalcredibility

BrandFinance,acharteredaccountancy

firmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,

certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard.

Theworld's

leadingbrandvaluation

consultancy

Forbusinessenquiries,pleasecontact:

enquiries@

Formediaenquiries,pleasecontact:

press@

+442073899400

BrandFinanceSouthAfrica1002026/south-africa5

Foreword

DavidHaigh

Chairman&CEO,BrandFinance

ThisyearmarksBrandFinance’s30thanniversary.Throughoutourhistoryasa

company,therehasbeenoneenduringtruism:brandsoperateinaworldshapedbycontinualchange.

RapidadvancementsinAI,geopoliticalfragmentation,economicuncertainty,

andrisingexpectationsofcorporatebehaviourhaveallplacednewpressuresonorganisations.Whilethechallengeshaveevolved,theimportanceofbuildingandmaintainingbrandstrengthhasremainedconstant.

Lookingbackto1996,theglobalbrandlandscapewasdominatedbytraditional

consumernames.Sincethen,theriseoftechnologyanddigitalservices,themovefromproductstoecosystems,theincreasingprominenceofB2Bbrands,andthegrowthofplacebrandinghavefundamentallyreshapedhowvalueiscreated.

Today,thecommercialcontributionofastrongbrandiswellrecognised.Itdrives

demand,supportspremiumpricing,attractsandretainstalent,increasesresilience

duringuncertainty,andprovidesconfidencetoinvestors.Despitethisawareness,

manyorganisationsstillstruggletoquantifybrandvalueorexplainitsroleinbusinessperformance.Thislackofclarityoftencreatesagapbetweenmarketingambition

andfinancialdecision-making,limitingtheabilitytoinvestforthelongterm.

AtBrandFinance,ourmissionfor30yearshasbeentoclosethatgap.Bybringingtogetherrobustvaluationmethodologiesandin-depthresearch,wehelpleaders

understandthefinancialimpactoftheirbrandandmakebetter-informeddecisions.Whetheryouarelookingtostrengthenbrandperformance,evaluatemarketing

investment,supportatransaction,orbringgreateralignmentacrossyourorganisation,ourteamisheretohelp.

Asyouexplorethisyear’sfindings,Iencourageyoutoconsiderhowtheinsightscansupportclearerdecision-makingwithinyourorganisation.Strongbrandsarebuiltthroughinformedchoicesandconsistentinvestment,andourteamisreadytohelpyoutranslatethedataintopracticalnextstepsforyourstrategy.

BrandFinanceSouthAfrica1002026/south-africa6

Introduction

JeremySampson

Chairman,

BrandFinanceAfrica

SouthAfrica’sbrandsoutpacenationaleconomicgrowth.

AtBrandFinance,weviewbrandsastangibleassets,capableofbeingboughtandsold,andoftenthemostvaluableassetsacompanyowns.Yetmany

organisationsstilllackaclearunderstandingoftheirbrand’struevalue,orhowtofullyleverageit.

BrandsareoftenstillthoughtofinanFMCGandB2Ccontext.Butthatview

feelsincreasinglyoutdated.Today,B2Bbrandsmatterjustasmuch,ifnotmore.

Atitscore,buildingastrongbrandisnotjustaboutmarketing,itissimplygoodbusiness.TheannualGlobalIntangibleFinanceTracker(GIFT)reporthighlightsjusthowsignificantintangibleassetshavebecome.

Theglobalaverageofintangibleassets,largelymadeupofbrands,now

accountsfor58%oftotalbusinessvalue.Thatraisesanimportantquestion:

whyarebrandssowidelyundervalued,orinsomecasesnotvaluedatall?Asa

broadruleofthumb,brandsinEuropeareestimatedtobeundervaluedby10-14%,intheUSbyaround25%,andinAsiabyasmuchas40-50%,withAfricalikely

fallingintothelattercategory.

Inaworldthatappearsevermoreunpredictable,shapedbygeopoliticaltensions,economicpressure,shiftingtariffs,andageneralsenseofvolatility,strongbrandsoffersomethingrare:adegreeofcertainty.Atitscore,thebusinessworldcravesconsistency,somethingbrandscandeliver,aslongastheyremainrelevant,

well-managed,andproperlyinvested.

Globally,theso-called‘MagnificentSeven’techbrandsdominatetheinvestmentconversation.Butwhocansayforcertainthatallsevenbrandswillholdstilltheirplaceby2030?The‘AIBubble’,andthestaggeringinvestmentsdrivingit

dominatethesceneforthemoment.

Notthatlongago,alocalbusinessmediapunditdeclinedtobefeaturedintheSouthAfrican100,dismissingitasboring,withlittlechangeeachyear.

Hedidn’trealisethatbrandshavethepowertochangetheworld.

Whilstoureconomystumblesalong,pinneddownbyredtapeandgovernmentinefficiency,stuckaround1%,thevalueofSouthAfrica'sTop100brandsgrewbyarecord12%,comparedto3%thepreviousyear,toacollectivevalueof

R771billion.Ofthat,MTNSA,the#1brandbyvalue,accountsforR51billion.

Theprivatesectorhasmuchtobeproudof.IfSouthAfrica’sGDPgrowthweretoreach4%ormore,itwouldtransformthecountry.Morejobs,lessunemployment,higherexports,increasedinwardinvestment,andgreatertaxrevenue.Inshort,realgrowthwithresourcesbetterdirectedtowardfutureinvestment,maintaining

existingservices,andimprovingthelivesofallSouthAfricans.

ThisisreflectedinthelatestGlobalSoftPowerIndex2026,whereSouthAfrica

slippedfrom41stto43rdoutofnearly200countriesrated.Under‘BusinessandTrade’,SAdroppedto54th,andunder‘EaseofDoingBusiness’,itfellfurtherto55th.Yetthereremainsoptimism,withthecountryranked7thfor‘FutureGrowthPotential’.

BrandFinanceSouthAfrica1002026/south-africa7

Introduction

Thebankingsectorcontinuestodominate,withcollectivevaluerising18%.Thisisnotableinanincreasinglycrowdedsector,wherecompetitionforshareofwalletisintense.

StandardBankremainsthemostvaluable

bankingbrandinAfrica,whileglobally,Capitec(7th)andFNB(8th)arerecognisedfortheirbrandstrength,asignificantachievement.

Thenextmostimportantsectorisretail,dominatedbyCheckers,withPepasthefastestgrowingbrandacrossallsectors.Inthetelecomssector,MTNandVodacomremainSA'stopbrandsbyvalue.

Butthestoryisn’tonlyaboutestablishedgiants.

Thisyear,Boxerisourbrandtowatch,withitsbrandvaluerising55%andnowstandingoutinitsown

rightfromparentPick‘nPay.

Otherbrandstowatchintheyearaheadincludenewentrantstothisyear’sranking,suchasSANRAL,

whichhastransformedfromaninvisibleroadsagencyintoatrustedinstitutionthroughtargetedcommunityengagement,deepeningpublic

understanding,andbuildinggenuinebuy-in.

AnotherstandoutisSavannacider,launchedin1996bytheDistellGroup,andwhichhasbecomeaglobalicon,soldinover60countriesandrankednumberoneworldwidebyvolumeandvaluein2026.

WarrenBuffett,nowaged95andwidelyregarded

asoneoftheworld’sshrewdestinvestorsofalltime,hasgeneratedextraordinaryreturnsforthosewhoinvestedinhim.Ashesays,‘Ifyoudon’tfindawaytomakemoneywhileyousleep,youwillwork

untilyoudie’.

NowletuscelebrateSouthAfrica’scorporate

world,thebrandstheymanage,andtherevenuestheygenerate.

It’sgoodbusiness.

Country

Overview

BrandFinanceSouthAfrica1002026/south-africa9

CountryOverview

SouthAfricaentered2025inaperiodofcautiousstabilisation,aseasinginflationarypressuresandamorepredictablemonetaryenvironmentbegantorestoreconfidenceacrossfinancialmarkets.

By2026,thatstabilisationhasevolvedintoa

clearerinflectionpoint,notadramaticbreakthrough,buttheaccumulationofincrementalgains.Aftermorethanadecadeofsubduedeconomicperformance,

thefoundationsforamoredurablerecoveryarebeginningtotakeshape.

RealGDPgrowthofaround1.2%in2025has

strengthenedthrough2026andisprojectedto

improvein2027asstructuralreformsinenergyandlogisticstranslateintomeasurableimprovements.

Thenear-eliminationofload-sheddinghasunlockedproductivecapacitypreviouslyconstrainedbyenergy

shortages,whiletheongoingunbundlingofEskomandagrowingpipelineofprivaterenewable

energyprojectssignalastructuralshiftinhowtheeconomyispowered.

Atthesametime,SouthAfrica’sexitfromtheFinancialActionTaskForce(FATF)“greylist”inlate2025,followedbyitsremovalfromthe

EuropeanUnion’shigh-riskjurisdictionlistin

January2026,hasimproveditscompliance

standinginternationally.AsovereigncreditratingupgradefromS&PGlobal,thefirstinnearlytwodecades,furtherreinforcesagradualbuttangibleimprovementininvestorconfidence.

Significantchallengesremain.UStariffincreasesandtheexpiryofpreferentialtradeaccessundertheAfricanGrowthandOpportunityAct(AGOA)

haveputpressureonexportcompetitiveness,whileunemploymentremainsstructurallyhighand

consumerfinancesconstrained.

Nevertheless,decliningriskpremiums,improving

analystforecasts,andsustainedreformmomentumundertheGovernmentofNationalUnity(GNU)

arecreatingamoreconfidentbackdropforbrandinvestment,marketingspend,andlong-termbrandbuildinginSouthAfrica.

Keyinitiatives,suchasOperationVulindlela,

ajointactionbetweentheSouthAfricanPresidency

andNationalTreasuryaimedatacceleratingeconomicreform,andcontinuedfiscalconsolidation,have

createdamoresupportivebackdropforlistedcompanies.

BrandFinanceSouthAfrica1002026/south-africa10

CountryOverview

Privatesectorinvestmentininfrastructure,talent,andinnovationisincreasinglyfillinggaps,reinforcingtheroleofcorporateSouthAfrica

indrivingforwardeconomicrecovery.

Againstthisevolvingmacroeconomicsetting,

SouthAfrica’sleadingbrandshavedemonstratedresilience.Thetotalvalueofthetop100brandsrose12%year-on-yeartoR771billionin2026.

Whilegrowthwasmeasured,itreflectedsteadyperformanceinacomplexoperatingenvironment,drivenprimarilybystronggainsinthebanking

sector,alongsidestablecontributionsfromtelecomsandretail

Majorbanksdeliveredmodestearningsgrowth

in2025despitepersistentheadwinds,withmomentumacceleratinginto2026.Headlineearningsexpanded

onthebackofaccelerateddigitaltransformation

andtherapidadoptionofmobileandonlinebanking.Innovationremainscentraltothesector’sevolution,withnewofferingssuchascryptotradingintegratedintobankingplatforms.

DiscoveryBank’spartnershipwithLuno,introducingcryptoservicesinlate2025,signalsabroadershifttowardsdiversifiedfinancialservices.Improved

marketforecastshaveliftedthesector’saveragefive-yearrevenueCAGRfrom6.7%to7.3%,with

projectedyear-fiverevenuesnow14.8%abovepriorexpectations.

Acrosstheranking,82brandsincreasedin

value,withanaverageupliftof16%.However,brandstrengthremainedbroadlyflat,withtheaverageBrandStrengthIndex(BSI)scorerisingbyjustonepoint.

Thissuggeststhatrecentgainshavebeendriven

morebyimprovedmarketconditionsandbusinessperformancethanbystructuralshiftsinbrandequity.Inaddition,thefulladoptionofIFRS17reporting

standardsin2023hassignificantlyimpactedtheSouthAfricaninsuranceindustry,servingasa

catalystforbothoperationaltransformationandstrategicgrowthamonginsurers.

Inthiscontext,brandsassumeheightenedstrategicimportance.SouthAfrica’sleadingcorporatebrandsrepresentdurablebalancesheetassets,carrying

accumulatedcustomertrust,investorexpectations,andinstitutionalreputation.

Asthecountryworkstoconsolidatereform

momentumandreassertitscompetitivenessglobally,thesebrandsarenotmerelycommercialactorsbutactiveparticipantsinshapingperceptions,attractingcapital,andsignallingconfidenceinSouthAfrica’s

long-termgrowthtrajectory.

ValuationAnalysis

+MostValuableSouthAfricanBrands2026+FastestGrowingBrand:PEP

+BrandtoWatch:Boxer

BrandFinanceSouthAfrica1002026/south-africa12

MostValuable

SouthAfricanBrands2026

Top10MostValuable©BrandFinancePlc.2026

SouthAfricanBrands2026

MTNretainsitspositionasSouthAfrica’s

mostvaluablebrandin2026–apositionthe

R50.9bn

MTN

0%

#1

brandhasheldforthepast13years-withitsbrandvalueremainingstableatR50.9billion.Buildingon2024,snetworkimprovements,includingover400

modernisedsitesandexpanded5Gcoverageto

#2

R47.9bn

vodacomVodacom

+9%

#3

standardBank

R45.0bn

StandardBank

+19%

#4

FirstNationalBank

R34.8bn

+19%

#5

R30.6bn

Absa

+12%

#6

checkers

Checkers

R25.6bn

+9%

#7

SHOPRITE

Shoprite

R25.1bn

+25%

#8

NEDBANK

Nedbank

R23.6bn

+16%

#9

CapitecBank

R23.3bn

+25%

44%ofthepopulation,MTNdeliveredrobustrevenueandearningsgrowthin2025,drivenbymomentumindataandfintechservicesanddisciplined

commercialexecution.

Itssubscriberbasereachedapproximately

301millionacross16markets,withnotablegrowth indataandmobilemoneyusers.ItsmostsignificantbrandmovewastheMarch2025repositioningunder“TodayWeMakeMoves”,shiftingthebrandfrom

connectivityprovidertocatalystforindividualandnationalprogress,activatedthrough5Ghome

internet,MoMofinancialinclusionmessaging,andyouth-focusedprepaidproposition,MTNPulse.

Thebrandalsoconcludeditseight-year

Springboksfront-of-shirtsponsorship,spanningtwoRugbyWorldCupvictoriesandexitingatthepeakoftheteam’sreputation.

VodacomstrengtheneditspositionasSouthAfrica’ssecondmostvaluablebrandin2026,withitsbrandvaluerising9%toR47.9billion.Overallrevenue

increasedmodestly,supportedbystrategicgeographicandproductdiversification.

ExpansionintoEgyptandEthiopia,alongside

strongercontributionsfrombeyond-mobileservices,underpinnedgrowth,whileacceleratedadoptionofsuper-appssuchasVodaPay,M-Pesa,andVodafoneCash,togetherwithgrowthincloudandhosting

services,furtherboostedperformance.

AnotablebrandinitiativeisVodacom's"Extra

YourSummer"campaign,featuringa20GB-for-R99

datadealandoverR500millioninconsumerrewards,aimedatdefendingloyaltyinaprice-sensitivemarket.

VodacomalsoinvestsinitsVodacomBusiness

divisionunderthe"TurntoUs"positioning,offering

R23.2bn

Investec

+15%

SMMEscustomisabledigitalandconnectivitysolutions.Theseeffortsareunderpinnedbyitslong-standing

#10Investec

brandplatform,"TheFutureisExciting.Ready?",oneofSouthAfrica’smostrecognisedadvertisinglines.

BrandFinanceSouthAfrica1002026/south-africa13

ValuationAnalysis

StandardBankretainsitspositionasSouthAfrica’sthirdmostvaluablebrandin2026,withbrandvaluerising19%toR45billion.Africa’slargestlenderbyassetsreportedrecordfirst-halfprofitsin2025,

drivenbystrongcorporateandinvestmentbankingperformance.

Stronggrowthinfeeincomeandtradingrevenueoffsetslowerinterestincome,whileR3.7billionintechnologyinvestments,includingcloudupgrades,improvedcybersecurityanduser-friendlydigital

platforms,boostedclientengagement.

InMarch2026,StandardBankbecameanofficialpartnerofBafanaBafana,BanyanaBanyana,andSouthAfrica’sgrassrootsnationalteams,aheadofthe2026FIFAWorldCupandWomen’sAfricaCupofNations,reinforcingitsnationalpresenceandcommunityimpact.

InfourthplaceisFirstNationalBank(brandvalue

up19%toR34.8billion).Thebrand’sgrowthwasmainlydrivenbystrongdepositgrowth,withitsdepositbaseexceedingR1trillion,alongsidecontinuedcustomer

acquisition,highertransactionvolumes,andincreasedrevenuesfromvalue-addedservicessuchasFNB

Connect,SendMoney,eBucksanditsinnovativenavplatform,offeringasuiteofdigitaltoolswithintheFNBbankingApp.

FNBcontinuestooutperformpeersonkey

metricsforsustainedbrandvalue,withdigitally

activecustomersreachingalmost8millionin2025,thebankingapplogging157millionsessionsinasinglemonth,up22%year-on-year,andtotal

digitalplatformloginshitting2.2billion.

NamedSouthAfrica'sBestDigitalBankfor

2025bytheindependentSITEisfactionbenchmark,

FNBalsoelevateditsSpringbokssponsorshipto

principalpartnerofallnationalteams,coveringsenior,Sevens,andage-groupsquads.Thismovereinforcesits"grassrootstogreatness"rugbynarrative,complementsitsenduringbrandpromise,"HowCanWeHelpYou?",andsupportsitsbroaderevolutiontowardlifestyle

andbusinesssolutionsbeyondcorebanking.

Anotherbankingbrand,Absa,comesinatfifth

place,withitsbrandvaluerising12%toR30.6billion.

UndertheleadershipofKennyFihla,appointed

BrandFinanceSouthAfrica1002026/south-africa14

ValuationAnalysis

ChiefExecutiveOfficeron17thJune2025,thebrandstrengtheneditsoverallregionalfootprintwhen

AbsaBankUgandaannouncedtheacquisitionofStandardChartered'sretailandwealthbankingoperationsinUganda.

Absastrengtheneditsinstitutionalprofileby

supportingNamibia’sNGN6billionEurobond

settlement,surpassingonemilliontreesplanted

inUganda,andpartneringwithRippletoofferdigital

assetcustodyservicesinSouthAfrica,reflectingitsgrowingroleinsustainablefinanceand

digitalinnovationacrossthecontinent.

Investorconfidencehasbeenfurtherreinforced

bydecisiveleadershipappointments,including

ZaidMoolaasCIBCEOandMusaMotloungas

GroupStrategicRiskOfficerfromStandardBank,aswellasSitoyoLopokoiyit,formerM-PESAAfricaMD,whowillassumetheroleofChiefExecutive

ofPersonalandPrivateBankingfromApril2026.

Asthefirstnon-SouthAfricantoleadAbsa’sretailfranchise,hisappointmentsignalsthegroup’sPan-Africangrowthambitionsunderitsnewleadershipteam.

InsixthplaceisCheckers,withitsbrandvaluerising9%toR25.6billion.AsSouthAfrica’s

fastest-growingpremiumsupermarketbrand,

CheckersdeliveredR95.7billioninsalesin2025,up13.8%yearonyear,drivenbyhigherbasket

sizes,increasedcustomertraffic,andthesuccessofitsFreshXstores.

Itson-demanddeliveryplatformSixty60has

becomeacategory-definingasset,withsalesrisingover47%andoperationsexpandingto601stores.Afterrecording110%growthin2024,theplatformhascreatednearly14,200jobssincelaunch.

ItsecosystemisreinforcedbytheXtraSavingsloyaltyprogramme,namedBestRetailLoyaltyProgrammeoftheYearattheSouthAfrican

LoyaltyAwardsforfiveconsecutiveyears,withnearly34millionrewardscustomersvisitingShopriteGroupstores.

MarketingblendsaspirationalprivatelabelssuchasSimpleTruthandForageandFeastwithculturalengagementthroughthepopularLittleShop

BrandFinanceSouthAfrica1002026/south-africa15

ValuationAnalysis

collectablescampaign,nowinitsfifth

edition,whileSixty60itselfhasevolvedbeyonddeliveryintoabroaderculturaltouchpoint.

Climbingthreeplacesfrom2025torankseventh,Shopriterecordsa25%increaseinbrandvaluetoR25.1billion.WhereCheckersdrivespremium

growth,theShopriteretailbrandremainsthegroup’sfoundation,notableforitsscale.

Eachweek,nearly2millionR5subsidised

productsaresold,directlysupportingSouthAfrica’s

mostprice-sensitiveconsumers.Itspositioning,

“LowerPricesYouCanTrustAlways”,hasremained

consistentfordecades,turninglong-servingtownshipandlower-incomemarketsintothecountry’sdominantconsumervolumesegment.Leadershipcontinuity

hasreinforcedthisstrategy,withonlytwoCEOsin40years,contrastingsharplywiththeturnover

seenatPicknPayandSpar.

Nedbankretainseighthpositionin2026,withitsbrandvaluerising16%toR23.6billion.FourthinscaleamongSouthAfrica’smajorbanks,it

increasinglyleadsonthemetricsthatmatter.

TheNedbankMoneyappnowhas2.7million

activeclients,withtransactionvolumesup16%,whileaJanuary2026bidtoacquire66%of

NCBAGroupPLCforR13.9billionsignalsadecisiveshiftingeographicambitions.

Marketinghasbecomeaclearstrength.

Atthe2025MarketingAchievementAwards,NedbankwonMarketingOrganisationoftheYearandExcellenceinBrandPositioning,

whileGroupExecutiveforMarketingand

CorporateAffairs,KhensaniNobandawasnamedMarketeroftheYear.

Its“SeeMoneyDifferently”platformprovides

distinctivepositioninginacategoryoftendefinedbygenerictrustmessaging,translatingbrand

equityintomeasurablecommercialimpact.

Roundingoffthetop10areCapitecBank(brandvalueup25%toR23.3billion)andspecialistbankandwealthmanagerInvestec(brandvalueup

15%toR23.1billion).

Capitec’sfive-yeartrajectoryrepresentsone

ofthemostdisruptivebrandjourneysinSouthAfricanfinancialservices.In2025,itbecamethecountry’s

largestbankbymarketcapitalisation,with

a60%sharepriceincreaseliftingitsmarketcaptoR407billionandaclientbasereaching25million,morethanhalfofSouthAfrica’sadultpopulation.

Capitechasdiversifiedbeyondpersonalbanking,whichnowaccountsfor45%ofearnings,with

insuranceat25%andstrategicfintechinitiativesat23%.ItsCapitecConnectmobilenetworkandinternationalexpansionthroughAvaFinacrossEuropeandMexicomarkearlystepstowardits10-yearvisionofbecomingaleadingglobal

financialbrand.

InAugust2025,thebanklaunchedthe"Bank

onBetter"platform,ahuman-centredstorytelling

campaignbuiltaroundthequestionofwhoyou

bankonandwhobanksonyou.Capitec’sconsistentpromiseofsimplicity,affordability,andaccessibility,nowsupportedbydeepdatacapabilityandproductbreadth,hasunderpinneditsrapidascent.

BrandFinanceSouthAfrica1002026/south-africa