第六届跨国公司领导人青岛峰会-前瞻研究：智慧住居行业趋势观察-海尔智家的探索与思考

thth第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMIT前瞻研究：智慧住居行业趋势观察⸺海尔智家的探索与思考Forward-lookingResearch:TrendObservationintheSmartHomeIndustry-ExplorationandInsightsofHaierSmartHome海尔智家股份有限公司研究成果报告RESEARCHREPORT跨国公司与中国⃞链接世界合作共赢智慧住居是重要的战略新兴产业，是消费升级、经济转型、民生改善的重要驱动力，对实现科技自立自强、应对老龄化挑战、助力1.1.1促进消费升级：新一轮以旧换新推进绿消费若干措施的通知》（商务部等13部门，2对智能家居产品以旧换新提供补贴，重点覆盖适老化、节能型产1.1.2产业转型升级：以技术创新和标准统一第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMIT推动统一智能家居、安防等领域标准，探索建立智能设备标识制度。——《中共中央国务院关于加快建设全国统一大市场的意见》支持老年人家庭安装视频照护系统，配置健康监测设备，提高家规划》（住建部、发改委，2022年）鼓励建设绿色建筑智能化运行管理平台；鼓励建设以“光储直鼓励建设源网荷储一体化、多能互补的智慧能源系统和微电跨国公司与中国⃞链接世界合作共赢《推进家居产业高质量发展行动方案》（工信部等4部门，2022年）标准体系加速完善：到2030年形成覆盖基推动适老化与健康管理应用：智能设备集成紧急呼叫、健康监测第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMIT安全等基础要求，同时GDPR框架下的数据隐私保护原则深度嵌入智美国：苹果、谷歌、亚马逊等主导的Matter协议实尽管经济下行压力和外部不确定性冲击进一步加大，在国家以旧换新、住居改善等一系列政策刺激下，202据奥维云网（AVC）推总数据显示，2024年中国家电全品类（不 跨国公司与中国⃞链接世界合作共赢增速20%+：干衣机销售额162亿元，同比增长25售额423亿元，同比增长24.4%；净化器销售额62亿元，同比增长增速10%～20%：彩电销售额1271亿元，同比增长15.7%；油烟机销售额362亿元，同比增长24.4%；燃气灶销售额204亿元，同比增长15.7%；洗碗机销售额132亿元，同比增长17.2%；嵌入式微蒸烤箱销售额87亿元，同比增长16.2%；净水器销售额240亿元，同比增长增速10%以内：冰箱销售额2071亿元，同比增长7.6%；洗衣机销售额1004亿元，同比增长7.6%；消毒柜销售额34亿元，同比增长8.8%；电热水器销售额236亿元，同比增长1.3%；燃气热水器销售额第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMIT零售额（亿元）零售额（亿元）跨国公司与中国⃞链接世界合作共赢高品质生活需求拉动智慧住居新消费，拉动家电家居一体化电+服务、无人家务等新场景新模式，催生AI家电、家庭服务机器人等新产品新品类，加速牵引AIoT、新材料、新能源等新技术全面渗生命周期服务模式：从“卖产品”向“卖服务”典型场景：用户通过智慧厨房场景享受食材管理、健康食谱推数据驱动的服务模式：软硬一体、平台驱动的商业模式加速落典型场景：空调与新风系统联动提供空气质量监测和自动调节服第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMIT典型案例：海尔开放IoT生态开放——海极网，实现设备互联、多元应用场景正在涌现：消费者期待AI满足便捷操调研数据：用户期待的AI应用场景前三位是互联和控制（88%），主动预测需求（82%），识别情感并提供情绪价值AI空调：根据温湿度、空气质量及人员活动，智能调节运行模AI烤箱：可自动识别放入食材，智能匹配烤制模式与参数，让烹跨国公司与中国⃞链接世界合作共赢场规模将达到1766亿元，比2024年增长近四倍代升级、轮足/机械臂与家电混搭的新形态产品推进家电机器人化进 新一代清洁机器人：搭载3D立体清洁技术与智能机械手，实现从典型场景：地面清扫场景，精准识别地面的袜子、数据线等杂家庭服务机器人：全能助手，拓展生活服务边界，无人家务革命第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMIT典型场景：精细化运动控制具身机器人能在复杂地形中自如行聚焦车家互动、融合通信、安全、娱乐四大核心赛道，依托手机屏或语音指令，远程开启家中空调调节温度、启动新风系统净化空统实时监测车辆状态，一旦发生行车碰撞、异常停车或非法据，用户可通过手机一键导航至车辆当前位置，或回溯查看借助多模态交互技术与智能座舱系统，打破车内跨国公司与中国⃞链接世界合作共赢典型场景：用户在车内通过中控大屏或语音指令，即可将家中智能音箱播放的音乐无缝切换至车载音响；如需查看家中情况，说出统自动将导航信息同步至家中智能屏，方便家人掌握出行动态。此AI技术在智能家居设备和场景落地，需要“感存算控”的高实时演进，延伸出边缘算力制程和工艺提升、软件底座优化和存算/感算“家庭大脑”成为智慧家庭中边缘计算关键，典型场景1：扫地机器人、安防摄像头等搭载边缘计算芯片实现边缘AI技术发展让联网设备进化到真正理解用户需求并做出相应第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMIT典型场景：边缘AI支持离线语音交互，无需依赖云端即可完成自家电家居设备的互联互通极大提升用户体验，已成为存量时代激多协议异构网络融合技术：使物联网（IoT）通过多种通信协议如Wi-Fi、Zigbee、蓝牙、NFC、Matt新的融合解决方案：星闪和Umesh为智能家居提供了更加灵活和家电产品正从传统材料向新型材料转型，提升了产品的核心性健康抑菌材料：纳米银、二氧化钛、壳聚糖等新材料抑制/杀灭典型场景1：纳米银离子涂层应用在空气净化器、空调、智能通跨国公司与中国⃞链接世界合作共赢环保可再生材料：R290等低GWP制冷剂、植物纤维、壳聚糖等生物基材料替代传统石化材料，减少碳排放；新材料、再生热塑性塑料等可再生材料应用范围柔性智能材料：柔性印刷电子材料、柔性玻璃等柔性材料与压电材料、记忆合金等结合，逐步应用于可穿戴、柔性传典型场景：碳纳米管-织物复合材料制作可穿戴柔性电子贴片，安全阻燃材料：纳米聚合物、相变聚合物、复合涂层等新材料兼独立安全引擎和硬件级安全加固：保护家庭敏感信息不被未授权数据围栏和端到端加密：生物识别信息本地化存储，分级访问控第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMIT消费者对家庭健康、养老和新能源消费等新场景的关注，推动家健康监测与管理：通过内置传感器和数据分析功能，家电可以实时监测用户的生理数据，带动无创检测、无源/非接触等新型感知技典型场景1：智能马桶盖可以通过检测排便数据记录用户的身体典型场景2：精度更高的数据解析/反演算法让智能音箱、路由器助老与照护辅助：智能轮椅、辅助康复等新品类市场接受提升，有效扩大老弱病残人群以家庭为中心的“光储直柔”建筑系统：支撑建筑电气化，推典型场景1：柔性储能家电具备一定的时移性，包括储冷（空调蓄冰、冰箱蓄冷）、储热（热水器储热）、储电（家电配备储电模典型场景2：直流家电应用电压联动的电机驱动以及多负载自适跨国公司与中国⃞链接世界合作共赢随着国产芯片等自主产业链加速崛起，家电家居高集成解决方案：家电产品与人工智能技术深度融合，驱动第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMIT智慧生活全场景解决方案，在智慧住居、智慧楼愿景：为用户提供行业引领的智慧家庭解决方案，创智慧家庭赛效益：用智慧解放用户时间，整合智慧家电家居与延伸服务行先进的智能控制技术：如洗衣机，能将衣物称重，并投放合适的远程操控的智能冰箱：随时随地知道冰箱食材情况，在保质期临跨国公司与中国⃞链接世界合作共赢全屋智能、全屋空气、全屋用水等专业系统，“5”是智慧客厅、智互联互通的智慧家庭系统：各类智能家电有机连接，通过场景化联动：让用户感受到智慧家庭的便捷与舒适，开启智慧生键启动智能门锁自动解锁，灯光亮起，空调制热至舒适开创性的AI之眼产品，集成先进视觉识别、人工智能算法以及物品，实现家电从“听得懂”到“看得懂”跨越，加速推动行业迈向AI防溢锅：实时捕捉锅具内食材动态，主动预防溢锅，大幅提升第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMIT及尺寸，自动匹配最佳烤制温度、时长及火候曲食材管理“智慧大脑”：记录冰箱食材存取信息，自动更新食材智能护衣“管家”：感知衣物多少、种类、材质，智能选择洗涤典型场景：洗涤过程中泡沫过多时，洗衣机会及时增加漂洗即洗全屋感知智控：空调精准捕捉用户位置，多人共处一室也能实时坚持开放的品牌生态战略，打破了产业边界，联合跨领域合创新生态：搭建HOPE创新生态平台，链接全球20万+专跨国公司与中国⃞链接世界合作共赢饮食生态：整合食材供应链、健康管理平台等，推出“智慧厨愿景：坚持“科技创新+场景适配+生态赋能”，从设备供应商向成果：落地超1万个项目，覆盖商业地产、交通枢纽、工业制造效益：累计减少二氧化碳排放5177万吨（相当于植树1576万第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMIT行业首台大模型AI多联机：云边协同在线迭代架构，负荷动态预全球首台气悬浮热泵离心机组：汽液双相静压气浮轴承，实现轴行业首个高效机房暖通智能体：本地化部署AI脑机智控算法，负荷预测准确率92%、控制模型准确率95%，响应速度提升20%，保障数EX/SC系列智控器：边缘计算优化设备协同效率，实现暖通系统与楼宇能源管理平台（EMS）的深度联动，推动“人工巡检”向“智新建建筑：拥有智慧工业园区、轨道交通等方案。为轨道交通用断生产、不增加额外能耗、不降低设备寿命、不牺牲安全性；“4跨国公司与中国⃞链接世界合作共赢工业与能源：为高耗能工业场景（如食品加工、化工生产等）提供回收余热能源循环利用方案，用水源热泵系统或蒸典型案例1：辽宁北票宏发食品项目，通过水源热泵回收禽类屠典型案例2：某医药园区，集成物联云服务与双碳能源智控，运工业余热回收：全变频高温热泵技术可替代化石能源，节能30%典型案例：深圳综合办公楼通过物联多联机与楼宇大脑组合，单清洁能源替代：北方煤改电项目累计入户量突破百万，热智慧运维增效：通过EMS低碳能源管理平台接入电、气、冷、热典型案例：苏州科创生态园，引进EMS平台，实现运维效率提升第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMIT成果：1+5+N智慧解决方案，满足活力、介助/介护、康复等人效益：用科技守护银发人群幸福生活，为中国人打造符合国情的1：智慧康养云平台，包含政府康养服务监管、机构康养管理、N：标签产品：护理床、坐式淋浴器、助力马桶、轮椅、制氧跨国公司与中国⃞链接世界合作共赢成果：形成从类人形机器人、康养机器人、陪伴机器人和清洁机效益：围绕“无人家务”的美好愿景，开放应用场景，做服务机食材全流程管理机器人：识别食材保质期、内容物等信息，对食全屋收纳机器人：帮助进行物品整理，识别多种收纳对象，完成康复陪伴及居家护理机器人：年长或半失能老年人提供用药提第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMIT展望未来，围绕为用户提供智慧生活全场景解决方案，海尔将从用AI技术全方位赋能产品、企业和产业链，让互联互通突破企业通过楼宇智控平台，推动从热水、空调等产品向智慧暖通集成方修、家电、售后服务无缝链接，打通一站式换新、全跨国公司与中国⃞链接世界合作共赢迭代升级三翼鸟筑巢设计工具，自研家电数字模型，不断沉淀并加速三翼鸟门店覆盖各级市场，开放整合更多家居家装品牌资能跟多家电家居品类生态伙伴，实现全屋互联和智能场景的体验升坚持“零距离用户交互”和“零边界生态协同”，以场景需速全球技术资源整合+国内产学研生态构建，实现“场景－技术－产人工智能、大数据技术深度赋能HOPE开放创新平台升级，提升“10+N”全球研发体系（十大研发中心与N个创新节点）运转效率，第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMIT深化与国内高校战略合作，如西交大、华科大、上交大等，开放依托国家高端智能化家用电器创新中心等，加速工程化转化，如跨国公司与中国⃞链接世界合作共赢1.CurrentStatusofSmartHomesinChinaandAbroaddriverforconsumptionupgrades,ecmentsinpeople'slivelihoods.Itplaysasignificnologicalself-reliance,addressingthecandfacilitatingtherealizationofthe“dualcarbon”goals.Duringthe14thFive-YearPlanperioprehensivenational-levelstrategyandpolicyframewindustrialsynergy,quality-of-lifeenhancement,greentransition,andritywithcontrollability.Supportconsumptionofgreenandsmarthomeappliances,encourageitoringdevices,anddevelopsmarth第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMITProvidesubsidiesfortrade-inprogramsofsmarthomeproducts,withadoptionofsmartappliances.—“ActionPlanonPromotiEquipmentRenewalandConsumerGoodsTrade-in”(StateCouncil1.1.2IndustrialTransformationandUpgrades:BnectedSmartHomeEcosystemthroughTecAcceleratetheestablishmentofastandardsystemsectortoenableinteroperabilityofsmarityDevelopmentoftheHomeIndustry”(MinistryofIntionTechnologyand3otherdeparexploretheestablishmentofasmartdeviceidentificationsystem.—“OpinionsfromtheCPCCentralCommitteingtheDevelopmentofaNationallyUnifiedMarket”(2022)UpgradesforSaferandMormonitoringdevicestoimprovetheage-f跨国公司与中国⃞链接世界合作共赢Completerenovationsof219,000olpromotetheadoptionofbarrier-freefacilitiesandsmartage-friendlyprod-ucts(e.g.,emergencycallsystems).—“14thFUrbanInfrastructureDevelopment”(MinistryofHousingaDevelopmentandNationalDevelopmentandReformCommission,2022)servationandEmissionReductionintheHousingSectBuildingEnergyEfficiencyandSmartEncouragethedevelopmentofintelligentoperatioplatformsforgreenbuildingssystemscharacterizedby“integrationofphotovoltaic,storage,directcurrent,andflexibleload(PSDF)”technologies.—“14thFive-andUrban-RuralDevelopment,2022)Encouragetheconstructionofsmartenergysystemsandmicrogridswithcoordinatedenergygeneration-grid-load-storageandmulti-energycomplementarity.—“PoliciesonImprovingInstitutionalMechanismsforReformCommissionandNationalEnergyAdministration,202第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMITSmartHomeEnvironmentthroughDataSecurEffectivelyprotectresidents’privacyandensurethenetworksecurityofdigitalhouseholdproductsandsystems.—“ActionPlanforPromotingHigh-QualityDevelopmentintheHomeIndustry”(MandInformationTechnologyand3otherdepartmStandardizethecollection,transmission,anduseofidentityinfortion,privacyinformation,andbiometricdata,whilsupervisioncapabilitiesforthecollectionanduseofpersinformation.—“14thFive-YearPlanforDigitalEconomyDevelopment”1.2.1DomesticFocus:Age-cy-DrivenandTechnologyFusionAppAcceleratetheimprovementofthestandardizationsystem:andapplicationscenariosshallbeestablished.—“structionofaComprehensiveStandardizationSystemforSma(MinistryofIndustryandInformationTechnology,2024)Promoteage-friendlyandhealthmanagementapplications:smart跨国公司与中国⃞链接世界合作共赢deviceswillintegrateemergencycallsimplifiedoperationalprocesses.—“GuidelinesforAge-FriendlyDesignofHomeProducts”(GB/T45272—2025)residentialbuildingswillrequirefullcoverageofelevatorandpublicareahomesystems.—“ResidentialProjectStandardspliance,andAge-FriendlyNeedsWorld:Standardssuchframeworkforinteroperabilitofsmartcityinfrastructure.EU:TheCEcertificationsystionprinciplesintosmarthomespromotestheunificationoftechnicalstandards.第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMITSociety”requireage-friendlyhousingtobeequippedwithsmartmoingsystemsandbarrierhealthmanagementdevicesthroughlong-termcareinsurancesystemtainties,China’shomeappliancemarketachievedarecord-andhousingupgradeinitiatiAccordingtodatafromAVC,theretailsalesofalappliances(excluding3Cproducts)inChinareached902.7billionyuaninrecordof891billionyuansetin201China’sHomeApplianceMChina’sHomeApplianceM1.4PerformanceofT跨国公司与中国⃞链接世界合作共赢In2024,divergenttrendsacrossproductcategoriesremainedevident.Audiovisual,refrigeration,lauappliancessawayear-on-yeardecli31.8%growth.127.1billionyuanand1536.2billionyuansaleswith24.4%year-oachieved20.4billionyuan,marking15.7%growth;13.2billionyuansalesand17.2%growth;built-inmicropurifiersachieved24.0Growthratebelow10%:refrigeratorsreachedasalesof207.1billionyuanand7.6%year-on-yeargrowth23.6billionyuanand1.3%growth;gaswaterheaterhit29.6billirepresentingan8.8%year-on-yeargrow第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMITintegratedstoves,smallappliances,showedweakperformance,experiencingyear-on-yeardMarketPerformanceAcrossAppliancesCategoriesinMarketPerformanceAcrossAppliancesCategoriesin跨国公司与中国⃞链接世界合作共赢2.TrendAnalysisintheSmartHomeIndustryDemandforhigh-qualitylivesdrivesnewconsumpthomes,boostingtheintegrationofhomeappliancesandfurniture,aswellunmannedhousekeeping.Thistrendhasledtotheeacceleratingthepenetrationofnewtechnologies(e.g.,AIoT),newmateri-acrosstheentireindu2.1DemandforHigh-QualityLivingFuelsNewModels,ProdCategories,InjectingNewMomentumintot2.1.1From“Products”to“Services”:DesiingHigh-QualityFamilyOne-stopconsumptionmodel:Transitioningfromiapproachesingreenandage-friendlTypicalcase:Three-WingedBird(SanYiNiao)createswhole-smartsolutions,shLifecycleservicemodel:Tran第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMITmodelsbecomingmainstremanagement,healthyreciperecommendatiothroughsmartkitchenscenariData-drivenservicemodel:Asoftware-hardwareintegrated,plat-form-drivenbusinessmodelacceleratesimplementaTypicalscenario:AirconditioningandVentilationsystemswotogethertoprovideairqualitservices,supportingfilterreplacementremindersandremotemaintenanceEmpowermentPlatformforIndustryChainEcosystems:LecompaniesleverageAIooperationsandestablishnewgrowtTypicalcase:Haier’sopenIoTecosystemHaiizescommercialvalueoperation,anddataclos2.1.2ComprehensiveAIIntegrationinHomeAppliances:IntegratingLargeModelswithHousehPerceptualDecision-MakingtoVoiceInteraction,MakingAppl跨国公司与中国⃞链接世界合作共赢MoreAttunedtoEverydaysatisfactionwithAIaSurveydata:AcceptanceofAIfunctionsinh65%,withasatisfactionrateof8Emergenceofdiverseuserscenarios:ConsumersexpectAISurveydata:ThethreeAIappliandemotionrecognitionandprovidingemotionalvalue(76%).AIrefrigerator:accuratelyidentifiesfoodtypesandrecommendspersonalizedmealplansbasedontheinventory.AIwashingmachine:detectofoptimalwashingprograms.temperature,humidity,airquality,andoccupan第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMITmalbakingmodesforeffortlessandeffic2.1.3HomeApplianceRobotizationvs.RobotsEnteringHomes:DualPathwaysofRoboticTecUnmannedHousekeepingRevThemarketsizeisexpectedtomaintanearlyquadruplingfrom2024.Traditionalcleaningrobotsareuiterativeupgrades,whilenewhybridproductscombiningwheeleddevicesandroboticarmsareadvancingtherobotizationofhomeappliances.ThisrobotsandhumanoidrobotsintohomChina’sHomeRobotsMarkeChina’sHomeRobotsMarkeDataSource:BoYanConsultingand36KrRe跨国公司与中国⃞链接世界合作共赢ingTechnologyandIntelligentMechanicalsiveCleaningfromcompletelyeliminatingblindspotsinauto-selectingoptimalingmoreefficientcleaningfunctioHomeservicerobots:versatileassistantsthatcanpushtheboundoflifestyleservices,theultimateanswertounmannedhousekeeping.Typicalscenario:Fine-motorembodiedrobotscanterrainswithease,performingtaskssuchaswellashouseholdchoresandintricatetaskslikescrewingandpreciseassembl2.1.4“Human-Vehicle-Home”InterconnectedEcosystem:BreakingDeviceBoundariestoEnjoySmartLivinFocusingonfourcorefrontiers:Vehicle-homeinteraction,convergedhardwaresuchasdashcamerastobuildacomp第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMITnectedecosystemacrosVehicle-homeinterconnectivcar-to-home”interoperableetouchscreenorvoicecommands,adjustroomtemperatureandactivatingtheventilationsystemtopurairforacomfortablereturnhoTypicalscenario2:Vehiclesafetymonitoringanthedashcameraandsmartsystemcontinuouslymonitorthstatus.Incaseofacollision,abnormalparkuserswillimmediatelyreceivealertmessagesthroughpop-upsontheapp,videoclips.Atthesametime,thevehiclecontinuouslyreportsGPSloca-tiondata,allowinguserstonavigatetoneclickontheirphonesorreviewthespecificlocationofthealertevent,providingcomprehensivesecurityforthevehicle.Intelligentcabin:Multi-modalinteractionsenablingseamlesssce跨国公司与中国⃞链接世界合作共赢Byleveragingmulti-modalinteractiontechnologyandintelligentspace”and“fixedspace.”screenorvoicecommautomaticallysynchronizesnavigationinformationtothehomesmartAdditionally,thecabinsystemcanproachomebasedonschedulesandrecommendnearbysupermarkets,nectingtravelwithhomelif2.2TheDeep,All-ScenarioPenetrationoftheNewWaveofScientific第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMITscenariosrequires“sensing-storage-computing-conhighreal-timeperformanceandreliability.ThisdrivestheevolutionofAIprocessing,leadingtotechnologicalpathwaysandsolutionsincludingtion.“Homebrain”becomesessentialinedgecomputinginsmarthomes,enablinglocalintelligentdecision-makingandresourceEdgedataprocessingreducspeed,andimprovesusThedevelopmentofEdgeAItechnologyfacilitatesthneedsandmakeappropriateadjustmentsaccordinglTypicalscenario:EdgeAIenablesofflinevoiceinaturallanguageunderstandingwithoutrelyingoncloudservice跨国公司与中国⃞链接世界合作共赢2.2.2IOTPenetrationintoAll-ScenarioInterconnecantlyenhanceduserexperience,becominthepost-growthera.Theevolutionofcrointeroperability,supportedbyubiquitouscoandintegratedsolutions,willshapethMulti-protocolheterogeneousnetworkconvergencetechnology:Thisenablesseamlessinteroperabilityacrossbrandsusingvariouscommunica-tionprotocolssuchasWi-Fi,Zigbee,Bluetooth,NFC,Matter,eAllianceandMatterProtocolarepromotinginteroperabilityacrossmanu-facturerstobreakeco-barrieNewintegratedsolutions:SparkLinkandUmebleandpowerfulinterconnectedsolutionsforsmarthomes.2.2.3NewMaterialsAcceleratingPenetrationintoAllCatealternatives,enhancingcoreproddynamics,anddrivingsustainabledevHealthyandantimicrobialmaterials:Newmater第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMITers,airconditioners,andsmartventilatioroomsandnewlyrenovatedspacestoreduceformamicrobialcontaminatioEco-friendlyandrenewabltraditionalpetrochemicalmaterials,reducingcamaterialssuchaswood,bambooandstoneproducedwithnewtechniques,andrenewablematerialslikereapplication,boostingenergyefficiencyandemissionreductionwhileelevatingproductaesthetiandotherflexiblematerialscombwearabledevices,flexiblesensing,andflexibletouchpanelsuserinteraction.rorstomonitorheartrate,breathingrateandsleepqualit跨国公司与中国⃞链接世界合作共赢mers,phase-changepolymertion/high-temperatureresistancef2.2.4SecurityandPrivacyTechnologyPenetrationintoAllEDatasecurityisbecominganewtoolfortradeprotectiondevelopmentofrobustsecuritysafeguards.Meanwhile,prandcyberattackshaverepeatedlydrawnpublicattention,makingcompre-hensivesecurityandprivacyproteprisestobuildusertrustintheAIera.Digitalfenceandend-to-endencryption:on-deviricinformation,applicationoftofasymmetricencryptionanddomesticencryptionalgorithms.edgeandcloudmodelsforenh第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMIT2.2.5Cross-DomainPenetrationofElderlyCare&NewEnergyTech-energyapplicationsisdrivingtheevolutionofhomeappliancesfrombasictance,acceleratingtheadoptionofmulti-energyintegrationsolutions.Healthmonitoringandmanagement:Built-insensorsanddicsenablereal-timetrackingofusers'physiologicaldata,drsivedetectionandpassive/contactlesssensingtechnologiestobecomethefocusofexploration.Typicalscenario1:Smtionsbydetectingtheirdefecationdaendowsmartspeakers/routerswigroups,significantlyethroughsinnewtechnologiessuchasbrain-computerinterfaces,myoelec-tricity,exoskeletons,PSDFintegratedbuildpromotingthetechnologicalevol跨国公司与中国⃞链接世界合作共赢flexibility,efficientpowerconsumptionandintelligentdegreeoftime-shiftingcapability,includingcoldstorage(suchasice-stor-ageairconditioners,cold-storagerefrigeratorsstorageinwaterheaters),andelectricitystorage(appliancesenergystoragemodules),facilitatepowerdisvoltagelinkageandmulti-loadadaptiveDCwirelesspowersupply,enatingAC/DCconversiontoenhancegreenenergyefficiencphotovoltaicandwindpoweaddressingtheissueoflocalconsumptionofnewenergy,enhelectricconversionefficiency,multi-energycomplementarity,peak-valleyregulationarebecomingthefuturetechnologicaltrends.2.2.6DomesticSubstitutionPenetratingtheWholeIndustryFrequentinternationaltradefridomesticchips)acceleratetheirrise,thedomesticsubstitutionofupstreamDomesticsubstitutionofchips:Theindustryasawholehasraise第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMITabout50%,andwillreHighlyintegratedsolutions:Thedeepintegrationofhomeappliances跨国公司与中国⃞链接世界合作共赢3.Haier’sSuccessandLeadershipintheSmartHomeIndustryHaieristheworld'sleadingsmarttechnologyhomeappliancebrand,consecutiveyears.Thecompanrobotics.lishthetopbrandintAchievements:4000Three-WingedBirdscenariotoBenefits:Freeinguse3.1.1BreakthroughsinStandaloneSIntelligenceinTraditionalAppl第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMITAdvancedsmartcontroltechnologies:forinstance,washingmachinecleaningwithoutresidapproaching,greatlyreducingfoodwa3.1.2InteroperableSmartAppliancesBuildSmartLivingScenaHaiercreatedtheThree-WingedBird.By1+3+5+Nstrategy:“1”representsthesmarthoasthecoreofdecision-makingwhile“3”standsfortheprofessionalsystemsofwhole-homeintelligence,whole-homeair,water.“5”referstosmartspacesincludingsmaen,smartbedroom,smartbath跨国公司与中国⃞链接世界合作共赢upstream-downstreamcooperationareas.connectedthroughHaierSmartHomeandunifiedmanagementofsmartappliances.comfortofasmarthomeandstartanewexperienceofsmarhomereturningexperience.3.1.3AIVisualTechnologyEmpoweringHomeApplianidentification,AIalgorismsandIoTcommunicationtechnologies,arewidelyusedinhomeappliancesincludingrefrigerators,wasovens,rangehoods,etc.,enablingthemtoupgradefrom“hearing”to“seeing”theworld,acceleratingtheindustry’sadvancementintotheeraof“unmannedhousekeeping.”AIanti-boiloverpots:real-timedandproactivelypreventboiloversforsafer第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMITOnceitpredictstheriskofoverboiling,itistovetoadjusttheheatandsimultaneouslyalertstheuserthroughvoiIngredientrecognition+intelliidentifiesthetype,quantityandsizeofingredientstobeputintotheoven,andautoselectstheoptimalbakingtemperature,durationandheatprofile,makingbakingeasyandprofession“Smartbrain”forfoodmanagement:Recordstheaccessinformationofrefrigeratorfood,autoupdatesthefoodlist,prioritizesandremindstheuseofingredientsapproachingtheshelflife,andgeneratespersonalizedrecipesuggestionsbycombiningtheuser'sdietarypreferencesandhealthSmartclothescare“housekeeperrialofclothes,intelligentlyselectsthewashingprogram,andremindstheprocess,thewashingma跨国公司与中国⃞链接世界合作共赢Whole-homesensingandsmartcontrol:theaidraftseveninmulti-occupantspaces,deliveringpersonalized3.1.4BreakingDownBarriers:“Appliances+Furnishings+Services”EcosystemtoTapintoTrillion-LevelMtionalindustryboundaries,collaboratingwithcross-sectorpartnerstodelivercomprehensivesmarthomesolutiInnovationecosystem:theHOPEinnovationecosystemplatformhasworldwide.Laundryecosystem:unitingapparelbrands,detergentmanufacturers,andIoTtechnologycompaniestorealizefull-cyclemanagementofcloth-ingfrompurchase,washing,formsareintegratedtolauncha“smaAirecosystem:unitingAC,purifieersandweatherserviceproviderstodeliverwhole-homeauto-monitoringPM2.5andadjustingaFutureIntelligentPublic第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMITVision:Adhereto“technologicalinnovation+scenarioadaptation+ecosystemempowermentenergysystemservicefieldssuchascommercialrealestate,transportatiosmartsolutionfortheglob3.2.1MarketLeadershipAcrossAllFMaglevcentralairconditioning:a23.6%globalsharNo.1for7consecutiveyears;domeslypromotingdomesticsubstitution.ingequipmentinterconnection+intelligentmanutiveyears,providescleanheatingtomillionsofhouseholdsinthenorth,andhasexpandedtoindustrialandintegratedenIntelligentrailtransportation:No.1inmarketyears,serving239metrolines跨国公司与中国⃞链接世界合作共赢3.2.2SmartEnergyEfficiencyLeadstheFutureTrTheindustry'sfirstlarge-modelAIVRFsystem:trol,abnormalitywarning,realizing30%.Theworld'sfirstgas-bearingheatpumpcentrifugalunit:vapor-liquiddual-phasehydrostaticair-floatbearings,reastandardby40%).body:localizeddeploymentofAIbrain-m20%upinresponsespeed,guaranteeiefficiencyofequipmentsynergy,enablingdeepintegrationofHVACsystemwithbuildingenergymanupgradesfrom“manualinspection”to“intelligentdecision-making”.3.2.3All-ScenarioSolutionsCovertheEntireBuildingLifeNewBuildings:providingsolutionsforsmartindustrialpatransportation,providingrailtransportationuserswithhigh-efficiencyserverroom+wind-waterintegratedcustomsolutions;andindustrialpark第六届跨国公司领导人青岛峰会THESIXTHQINGDAOMULTINATIONALSSUMMITTypicalcase:QingdaoJiaodongInternationalAirportrealizedanmillionRMBthroughthec10°laminarairindoorunidamage,nooperationalinterruption,noaddedenergyburden,noreducedmaintenancecost,occupiedspaces,andmanagementtitheMinistryofHousingandConstructofficebuilding,realizing32.76%and50%energysaandsaving380,000-1,300,000RMBinannualelecIndustryandenergy:providesenergy-consumingindustri(e.g.,foodprocessing,chemicalproduction,etc.)withsolutionsforrecov-eringwasteheatandenergyrecycling,replacintive-cooledmagneticlevitationunits,andrealizingenergyrecycl跨国公司与中国⃞链接世界合作共赢recoveringwasteheatfrompoultryslaughteringwastewaterthroughwatersourceheatpump,hasreducedheatingcostsby50%comparedwithtradi-Typicalcase2:Apharmaceuticalpark,byiningcostsandoperationandmaintenanceefficiencyby50Recycleofindustrialwasteheat:All-inverterhigh-temperatureheatpumptechnologycanreplacefossilfuelsandTypicalcase:TheShenzhenmixed-useoffemissionreductionsof1,500tonsofCO₂thrmentofIoT-enabledVRFsystemsandanintelligentbuildingbrain.CleanenergyalternativesConversionInitiativehassurpassed1millionhouseholdheatrecoveryheatpumpunitsenablingthereusingofwasteair-condition-ingheatforelectricitygeneration,acceleratingthetransitiolow-carbone