AI改写品牌流量版图

AIAIAI改写品牌流量版图内容目录：总摘要引言为什么移动游戏正成为流量新战场品牌广告主应该如何应对新局面AI重构的世界提前布局参考资料与数据来源总摘要：AIAIForbes60Google搜索已不再跳转60%Google不再跳转至外网AdExchanger60%Google不再跳转至外网但用户减少的网页浏览时间并未消失，而是LoopMe19%AIAI如何逐渐改变变化为何会对品牌营销产生深远影响。

*来源：ForbesAI19%AI19%上的时间有所增加引言生成式AI还靠得住吗？访问与转发。网页搜索时间明网页搜索时间明显减少AI38%AI近30AI38%AIAAI不需要取代互联及基于网页效果评估方面重新布局并更新策略。AI及基于网页效果评估方面重新布局并更新策略。用户注意力，正在迁移到哪里？2025年基础上同比增长约LoopMeAI的使用与移动游戏参与度上升存在显19%AI18–34岁与55–64BostonConsultingGroup的0年移动游戏广告花费将有9sligp2025–2030年Streaming16%18–34岁与55–64AIeMareer6年流媒体平台平均使用时长将较5年增长约美国移动游戏用户数量美国移动游戏用户数量*eMarketereMarketer1.84亿外持续获取增量用户的渠道。LoopMe为每日游戏时长不超过1中度或轻度游戏用户中：网页浏览53%70%网页浏览53%70%社交媒体50%60%50%63%流媒体52%67%流媒体52%67%

非游戏和轻度用户电视54%64%每日游戏时长超过1小时的用户电视54%64%品牌广告主应该如何应对新局面确保品牌一致性AI确保品牌一致性AISEO都是消费者与AI系统共同依赖的信息基础。持续占据用户心智AI持续占据用户心智AI体平台。衡量品牌增量指标衡量品牌增量指标stclic真实的因果影响全部价值的现实品牌搜索AI重构的世界提前布局AI参考资料与数据来源LoopMeAnalytics.LoopMeAIToolsResearch,US.Internalresearchreport,4–8Sept.2025.LoopMeAnalytics.LoopMeMediaConsumptionResearch,US.Internalresearchreport,18–21Dec.2025.Bick,AdamBlandin,DavidDeming,andNathalieGazzaneo.“GenerativeAIAdoptionGenerativeAIAdoptionn.d.,https://www.genaiadoptiontracker.com/.Accessed10Feb.2026.EMARKETER.TimeSpentperDaywithDigital.”EMARKETERForecasts,n.d.,https://forecasts-na1.emarketer.com/64835605c517d1f75a67fb0c/5851918b0626310a2c186b3.Accessed10Feb.2026.EMARKETER.TimeSpentperDaywithMobileEMARKETERForecasts,n.d.,https://forecasts-na1./584b26021403070290f93a96/5851918b0626310a2c186b39.Accessed10Feb.2026.EMARKETER.TimeSpentperDaywithMobileDeviceEMARKETERForecasts,n.d.,https://forecasts-na1./6483663f3d3d26d1e823c5da/64836a0f3d3d26d1e823c5df.Accessed10Feb.2026.EMARKETER.“AverageTimeSpentperDaywithMobileDeviceBrowsers.”EMARKETERForecasts,n.d.,https://forecasts-/6483663f3d3d26d1e823c5da/64836aae3d3d26d1e823c5e3.Accessed10Feb.2026.EMARKETER.“MobilePhoneGamers.”EMARKETERForecasts,n.d.,https://forecasts-na1.emarketer.com/584b26021403070290f93a37/5851918a0626310a2c186a6b.Accessed10Feb.2026.ForbesBusinessCouncil.“TheZero-ClickEconomy:Why60%ofSearchesEndWithoutaClick—andWhatCEOsShouldDoAboutIt.”Forbes,2Mar.2026,https://www.for/councils/forbesbusinesscouncil/2026/03/02/the-zero-click-economy-why-60-of-searches-end-without-a-click-and-what-ceos-should-do-about-it/.Accessed24Mar.2026.McKinsey&Company.“Newfrontdoortotheinternet:WinningintheageofAIMcKinsey,16Oct.2025,https://the-age-of-ai-search.Accessed10Feb.2026.O’Brien,Matt,andLinleySanders.“HowUSadultsareusingAI,accordingtoAP-NORCpolling.”APNews,n.d.,https:///article/ai-artificial-intelligence-poll-229b665d10d057441a69f56648b973e1.Accessed10Feb.2026.Pagano,Ernesto,etal.“HowPlatformsAreCollidingandWhyThisWillSparktheNextEraofVideoGamingReport2026,BostonConsultingGroup,9Dec.2025,https:///publications/2025/video-gaming-report-2026-next-era-of-growth.Accessed10Feb.2026.Anthony.“TheAISearchReckoningIsDismantlingOpen-AndPublishersMayN