文旅景区主题旅游小镇城市飞行营地总体规划主题体验区概念设计规划案【旅游】【文旅】【城市设计】

品牌

飞行营地总体规划及主题体验区概念设计HAITANGWANAIR

WORLDMASTER

PLANNING&CONCEPTUAL

DESIGN

OFEXPERIENCE

ZONE1前期背景BACKGROUND项目定位PROJECT

ORIENTATION规划设计PLANNING

AND

DESIGN产品策划PRODUCT

PLANNING01前期背BACKG景ROUND政策背景基周企地边业区环优位境势政策背景POLICY

BACKGROUND三亚战略-以更精彩的“旅游+”产业，面向世界SANYA

STRATEGY:

FACING

THE

WORLD

WITH

MORE

WONDERFUL

"TOURISM

+"

INDUSTRY《三亚市“十三五”规划纲要》提出“创新“旅游+X”模式，提升优化旅游产业链，拓展国内外高端旅游市场，不断优化旅游发展环境，把三亚打造成为全景化、全覆盖、全时空、全民参与的全域旅游“景区”，建设国际一流热带旅游精品城市”。"THE

13TH

FIVE

YEAR

PLAN"

OF

SANYA

CITY

PUTS

FORWARD

"INNOVATING

THE"

TOURISM

+

X

"MODE,

PROMOTING

AND

OPTIMIZING

THE

TOURISM

INDUSTRY

CHAIN,EXPANDING

THEDOMESTIC

AND

FOREIGNHIGH-ENDTOURISM

MARKET,

AND

CONSTANTLY

OPTIMIZING

THE

TOURISM

DEVELOPMENT

ENVIRONMENT,

SO

AS

TO

BUILD

SANYA

INTO

A

PANORAMIC,

FULL

COVERAGE,

FULL

SPACE-TIME,

AND

ALL

PEOPLE'S

PARTICIPATION

IN

THE

WHOLETOURISM"

SCENIC

SPOT

",

AND

BUILD

AN

INTERNATIONAL

FIRST-CLASS

TROPICAL

TOURISM

BOUTIQUE

CITY.创新“旅游+”模式，旅游与服务业、会展、婚庆、旅游、大健康等产业融合INNOVATE

THE

"TOURISM

PLUS"

MODE,

AND

INTEGRATE

TOURISM

WITH

SERVICE

INDUSTRY,EXHIBITION,

WEDDING,

TOURISM,

HEALTH

AND

OTHER

INDUSTRIES以大旅游为主导的产业结构调整进行时THE

ADJUSTMENT

OF

INDUSTRIAL

STRUCTURE

LED

BY

BIG

TOURISM文化产业CULTURE

INDUSTRY体育产业SPORTS

INDUSTRY大旅游GRAND

TOURISM支柱产业PILLAR

INDUSTRY婚庆产业WEDDING

INDUSTRY……传统旅游模式发生转变TRADITIONAL

TOURISM

MODECHANGE支撑产业SUPPORTING

INDUSTRY医疗健康HEALTH

CARE会展服务Exhibition

Service高端商贸HIGH

END

BUSINESS现代农业MODERN

AGRICULTURE区位背景BASE

LOCATION基地区位-地处海南省三亚市东北部海滨的品牌SANYA

STRATEGY:

FACING

THE

WORLD

WITH

MORE

WONDERFUL

"TOURISM

+"

INDUSTRY品牌与亚龙湾、大东海湾、三亚湾、崖州湾并列三亚五大名湾。品牌风光旖旎，沉寂异常。与亚龙湾、大东海相比远离城市喧嚣。HAITANG

B

AY,

ALONG

WITH

YALONG

B

AY,

DADONG

B

AY,

SANYA

BAY

AND

YAZHOU

B

AY,

IS

ONE

OF

THE

FIVE

FAMOUS

BAYS

IN

SANYA.

HAITANG

BAY

IS

BEAUTIFUL

AND

QUIET.

COMPARED

WITH

YALONG

BAY

AND

DADONGHAIB

AY,

IT

IS

FAR

AWAY

FROM

URBAN

NOISE.海南岛城市主要功能

品牌城市网络ISLAND

TRANSPORTATION

PUBLIC

NETWORK基地SITE海口

Haikou文昌

Wenchang澹州

Danzhou琼海

Qionghai琼中

Qiongzhong东方

Dongfang蜈支洲岛WuzhouIsland五指山市Wuzhishan万宁

WANNING陵水

Lingshui基地三亚

SITESanya周边环境SURROUNDING

ENVIRONMENT景观环境-周边自然景观与滨海旅游区众多，具备良好的生态环境氛围SANYA

STRATEGY:

FACING

THE

WORLD

WITH

MORE

WONDERFUL

"TOURISM

+"

INDUSTRY周边自然景观资源丰富，基地整体处于一个建设强度较小，绿地较多的待开放区THE

SURROUNDING

NATURAL

LANDSCAPE

RESOURCES

ARE

RICH,

AND

THE

BASE

IS

LOCATED

IN

AN

OPEN

AREA

WITH

LESS

CONSTRUCTION

INTENSITY

AND

MORE

GREEN

SPACE蜈支洲岛旅游风景区HAINAN

BETELNUT

VALLEY

LIMAO

CULTURAL

TOURISM

AREAWUZHIZHOU

ISLAND

TOURIST

SCENIC

SPOT亚龙湾热带天堂森林公YALONG

BAY

TROPICAL

PARADISE

FORESWUZHIZHOU

ISLAND

TOURIST

SCENICSPOTYALONG

BAY

TROPICALPARADISE

FOREST

PARKFENGHUANG

MOUNTAIN,

SANYA南槟榔谷黎苗文化旅游NANBINGLANGGU

LIMIAO

CULTURAL

TOURISMDADONGHAI

TOURIST

AREAYALONG

BAY,

SANYA,

HAINANNATIONAL

TOURISM

RESORT周边环境SURROUNDING

ENVIRONMENT项目环境-以免税购物、海滨度假、海洋游乐等旅游开发功能为主，旅游产品创新有待突破SANYA

STRATEGY:

FACING

THE

WORLD

WITH

MORE

WONDERFUL

"TOURISM

+"

INDUSTRY现有项目均以海滩资源作为发展支撑，海洋资源对旅游的效用已将至最大化，未来滨海旅游发展空间相对小，旅游须寻找新引擎实现转型发展THE

EXISTINGPROJECTS

ARE

SUPPORTEDBY

BEACH

RESOURCES,AND

THEUTILITY

OFMARINERESOURCES

TO

TOURISM

HAS

BEEN

MAXIMIZED.

IN

THEFUTURE,

THE

DEVELOPMENTSPACE

OF

COASTAL

TOURISM

IS

RELATIVELY

SMALL,SO

IT

IS

NECESSARY

TO

FIND

A

NEW

ENGINE

TO

REALIZE

TRANSFORMATION

AND

DEVELOPMENT周边项目分布DISTRIBUTION

OF

SURROUNDING

PROJECTS主要项目分布DISTRIBUTION

OF

MAJOR

PROJECTS项目名ENTRYN度假酒店为主的旅游综合体ATLANTIS

SANYAOCEAN

CULTURE

HOTEL,

WATER

WORLD,

AQUARIUM,

DIVINGCLUB,

ETCRESORT

HOTEL

BASED

TOURISMCOMPLEX海洋主题文娱综合体MARINETHE

DREAM

CITY

OF

HAICHANGEIGHT

THEME

AREAS,

13

MAJORENTERTAINMENTPROJECTS,

2MAJOR

THEATER

SHOWS,MORE

THAN

50PERFORMANCES

OFGLOBAL

STYLE,

8

THEMERESTAURANTS,AND

MORE

THAN

50CHARACTERISTIC

RESTAURANTSTHEME

CULTURAL

ANDENTERTAINMENT

COMPLEX海滨高端度假酒店HIGH

END

SEASIDE

RESORTHOTELHAITANG

BAY

SHANGRI

LARESORT

HOTEL340

ELEGANT

AND

SPACIOUS

GUEST

ROOMS,

8

DOUBLEVILLAS,

WATER

PARK

AND

CHILDREN'S

ADVENTURE

PARK田园综合体/美丽乡村RURALCOMPLEX

/

BEAUTIFULCOUNTRYSIDERICE

NATIONAL

PARKYUAN

LONGPING

RICE

BASE,

CHINA

DINOSAUR

GARDEN,NANFAN

SILICONVALLEYEXHIBITIONAREA,SHARING

FARM,ETC一站式免税购物中心ONESTOP

DUTY

FREE

SHOPPINGCENTERHAITANG

BAY

DUTY

FREESHOPPING

CENTERTHERE

ARE

FIVE

FUNCTIONAL

DIVISIONS,

NAMELY,

NATIONALCHARACTERISTIC

COMMODITIES,

HAINAN

SPECIALTIES,OUTDOOR

SPORTS,

FOOD

AND

CUSTOMER

SERVICE,

AS

WELL

AS

ENTERTAINMENT

AND

LEISUREAREAS国际级精品度假酒店INTERNATIONAL

BOUTIQUERESORT

HOTELHAITANG

BAY

MANGROVERESORT

HOTEL1000

SETS

OF

STAR

HOTEL

SUITES

AND

32

SEASCAPE

VILLAS,INTERNATIONAL

CONFERENCEHALL,TODAY'S

ART

GALLERY,STARCLUB,INTERNATIONAL

BOUTIQUE

COMMERCIAL

STREET国际级精品度假酒店INTERNATIONAL

BOUTIQUERESORT

HOTELSOFITEL

RIVEN

RESORT477

GUEST

ROOMS,

SUITES

AND

VILLAS企业优势ENTERPRISE

ADVANTAGES卓尔资源-具备完整的航空产业链，为品牌创造安全、高效的飞行和生活空间ZHUOER

RESOURCES

ZHUOER

GENERAL

AVIATION

HAS

A

COMPLETE

AVIATION

INDUSTRY

CHAIN,

CREATING

SAFE

AND

EFFICIENT

FLIGHT

AND

LIVING

SPACE

FOR

HAITANG

BAY卓尔通用航空有限公司Z

H

U

O

E

R

G

E

N

E

R

A

L

AVIATION

C

O

.

,

LTD主营业务：飞行培训、飞行旅游、航空护林、航空喷洒、空中拍照、空中广告、科学实验、气象探测等通用航空业务。MAIN

BUSINESS:

FLIGHT

TRAINING,

FLIGHT

TOURISM,

AVIATION

FOREST

PROTECTION,

AERIAL

SPRAYING,

AERIAL

PHOTOGRAPHY,

AERIAL

ADVERTISING,

SCIENTIFIC

EXPERIMENTS,

METEOROLOGICALOBSERVATION

AND

OTHER

GENERAL

AVIATION

BUSINESS.最前沿的航空制造CUTTING

EDGE

AVIATION

MANUFACTURING最创新的航空制造THE

MOST

INNOVATIVE

AVIATION

MANUFACTURING多维度的飞行产业MULTI

DIMENSIONAL

FLIGHTINDUSTRY超一流的专家团队TOP

CLASS

EXPERT

TEAMZHUOER

GENERALAVIATIONPILOT

LICENSETRAINING,PERSONAL

ENTERTAINMENT

FLIGHT,

PERFORMANCE

FLIGHT,EXPERIENCE

FLIGHT

SERVICE

AS

THE

CORE

BUSINESS,PROVIDES

DIVERSIFIED

FLIGHTSERVICES.ZHUOER

HAS

AN

ANNUAL

PRODUCTION

CAPACITY

OF

1000

LIGHT

AIRCRAFT

AND

2000

INDUSTRIAL

UAVS

IN

AIRCRAFTMANUFACTURING

AND

R

&

D,

RANKING

FIRST

IN

CHINA'SGENERAL

AVIATION

MANUFACTURING

INDUSTRY,

ESPECIALLY

INTHE

PRIVATE

CAMP.ZHUOER

AEROSPACE

WUHAN

BASE

PRODUCED

THE

FIRST

DROW

PILOT

SL600

AIRCRAFTSUCCESSFULLY.

IN

THE

NEARFUTURE,

A

VARIETY

OF

LIGHT

AIRCRAFT,

SUCH

AS

SL400

AND

GPONE,

AS

WELL

AS

INDUSTRIAL

UAVS

AND

FLIGHT

SIMULATORS,WILL

BE

LAUNCHED.THECOMPANY

HASGATHERED

DOMESTIC

FIRST-CLASS

NAVIGATION

EXPERTS,FLIGHT

EXPERTS,AIRTRAFFIC

CONTROLEXPERTS

AND

MAINTENANCEINSTRUCTOR

TEAM

HAS

COMPLETEEXPERTS.FLIGHTTHEQUALIFICATIONS,EXCELLENT

TECHNOLOGYAND

RICH

EXPERIENCE,

AND

THEALLOCATION

OFFLIGHTCREW

AND

PROFESSIONAL

SUPPORTPERSONNEL

IS

OF

HIGH

QUALITY背景总结BACKGROUND

SUMMARY基地机遇-强化品牌海陆空一体化旅游体系，打造更加精致、新颖的4.0引领产品ZHUOER

RESOURCES

ZHUOER

GENERAL

AVIATION

HAS

A

COMPLETE

AVIATION

INDUSTRY

CHAIN,

CREATING

SAFE

AND

EFFICIENT

FLIGHT

AND

LIVING

SPACE

FOR

HAITANG

BAY在品牌众多大型开发项目中，本项目的优势在于以全新的主题元素，诠释小、精、巧的旅游体验方式AMONG

THE

NUMEROUS

LARGE-SCALE

DEVELOPMENT

PROJECTS

IN

HAITANG

B

AY,

THE

ADVANTAGE

OF

THIS

PROJECT

IS

TO

INTERPRET

THE

SMALL,

EXQUISITE

AND

INGENIOUSWAY

OF

TOURISM

EXPERIENCE

WITH

BRAND-NEW

THEME

ELEMENTS品牌1.0HAITANG

BAY

1.0品牌2.0HAITANG

BAY

2.0品牌3.0HAITANG

BAY

3.0高端酒店滨海度假方式COASTAL

RESORT

MODE

OF

HIGH

ENDHOTEL免税购物+滨海度假方式TAX

FREE

SHOPPING

+

COASTAL

HOLIDAY海洋I

P主题度假方式MARINE

IP

THEME

HOLIDAY品牌4.0+卓尔航空HAITANG

BAY

4.0

+

ZHUOER以享受与体验为导向的休闲娱乐需求成为消费潮流ENJOYMENT

AND

EXPERIENCE

ORIENTED

LEISURE

AND

ENTERTAINMENT

DEMAND

HASBECOME

A

CONSUMPTION

TREND引入更精致的一站式消费、更新奇的旅游方式更新颖的主题元素I

N

T

R

O

D

U

C

T

I

O

N

O

F

M

O

R

E

R

E

F

I

N

E

D

O

N

E

-

S

T

O

P

C

O

N

S

U

M

P

T

I

O

N

,

M

O

R

E

N

O

V

E

L

W

A

Y

O

FT

R

A

V

E

L

N

E

W

T

H

E

M

E

E

L

E

M

E

N

T

S代表项目：三亚保利瑰丽酒店、品牌君悦酒店、红树

林度假酒店、仁恒皇冠假日度假酒店等REPRESENTATIVE

PROJECTS:

SANYA

POLY

GRANDHYATT

HOTEL,

HAITANG

BAY

GRAND

HYATTHOTEL,MANGROVE

RESORT

HOTEL,

YANLORDCROWN

HOLIDAY

HOTEL,

ETC代表项目：免税购物中心、民生威斯汀度假酒店REPRESENTATIVE

PROJECTS:

DUTY

FREE

SHOPPINGCENTER,

MINSHENG

WESTIN

RESORT代表项目：亚特兰蒂斯、海昌梦幻不夜城REPRESENTATIVE

PROJECTS:

ATLANTIS,

HAICHANGDREAM

CITY?改变“一海独大”强烈印象构筑陆海空联动格局C

H

A

N

G

E

T

H

E

S

T

R

O

N

G

I

M

P

R

E

S

S

I

O

N

O

F

"

O

N

ES

E

A

D

O

M

I

N

A

T

E

S

"

B

U

I

L

D

I

N

G

T

H

E

L

I

N

K

A

G

EPATTERN

O

F

L

A

N

D

,

S

E

A

A

N

D

A

I

R项目定位PROJECT

ORIENTATION02案总例体借定鉴位产客功品群能策策策略略略案例借鉴CASE

STUDY国外案例：新西兰皇后镇FOREIGNCASE:

QUEENSTOWN,

NEW

ZEALAND极限运动、婚庆产业的形成打造：极限运动之都+节日浪漫度假小镇的休闲模式THE

FORMATION

AND

CREATION

OF

EXTREME

SPORTS

AND

WEDDINGINDUSTRY:LEISURE

MODE

OF

EXTREME

SPORTS

CITY

+

ROMANTIC

HOLIDAY

TOWN在位于新西兰南岛南阿尔卑斯山脉，高于海平面310公尺瓦卡蒂普湖畔的皇后镇，也是瓦卡蒂普湖畔景致最美的地区。新西兰极限运动之都:皇后镇是世界高空跳伞的发源地，以及各种极限运动如蹦极、直升机观光、水上活动等各种冒险运动的玩法层出不穷。婚庆产业：举办最浪漫的婚礼，着实吸引不少国际游客。QUEENSTOWN,

LOCATED

IN

THE

SOUTHERN

ALPS

OF

NEW

ZEALAND'S

SOUTH

ISLAND,

310

METERS

ABOVE

SEA

LEVEL,IS

ALSO

THE

MOST

BEAUTIFUL

AREA

OF

LAKESIDE.QUEENSTOWN,

THE

CAPITAL

OF

EXTREME

SPORTS

IN

NEW

ZEALAND,

IS

THEBIRTHPLACE

OF

SKYDIVING

IN

THE

WORLD.

VARIOUS

EXTREME

SPORTS

SUCH

AS

BUNGEE

JUMPING,

HELICOPTER

SIGHTSEEING,

WATER

SPORTS

AND

OTHER

ADVENTURE

SPORTS

EMERGE

IN

ENDLESSLY.WEDDING

INDUSTRY:

HOLDING

THEMOST

ROMANTIC

WEDDING,

IT

REALLY

ATTRACTS

MANY

INTERNATIONAL

TOURISTS.除了最为传统的教堂婚礼和酒庄婚礼外，婚庆公司结合皇后镇的自然特色，打造出各种花样婚礼。既有坐着直升飞机飞到亿万年冰河的永恒婚礼，也有坐着热气球飞上高空俯瞰皇后镇的纯净婚礼；既有瓦卡第普湖湖边浪漫的公园婚礼，也有惊险刺激、一跃而下的高空跳伞婚礼。IN

ADDITION

TO

THE

MOST

TRADITIONAL

CHURCH

WEDDING

AND

WINERY

WEDDING,

THE

WEDDING

COMPANYCOMBINES

THE

NATURAL

CHARACTERISTICS

OF

QUEENSTOWN

TO

CREATE

A

VARIETY

OF

WEDDING

PATTERNS.

THERE

AREETERNAL

WEDDINGS

FLYING

TO

THE

GLACIERS

FOR

HUNDREDS

OF

MILLIONS

OFYEARS

BY

HELICOPTER,

PURE

WEDDINGSOVERLOOKING

QUEENSTOWN

BY

HOT-AIR

BALLOONS,

ROMANTIC

PARK

WEDDINGS

BY

LAKE

WAKATIPU,

AND

SKYDIVINGWEDDINGS

WITH

THRILLING

JUMPS.高空跳伞

SKYDIVING蹦极

BUNGEE

JUMPING案例借鉴CASE

STUDY国外案例：新西兰皇后镇FOREIGNCASE:

QUEENSTOWN,

NEW

ZEALAND重点打造浪漫产业，结合旅游、运动两大元素打造成为世界最为向往的婚庆蜜月天堂FOCUS

ON

BUILDING

A

ROMANTIC

INDUSTRY,

COMBINED

WITH

TOURISM

AND

SPORTSTO

CREATETHE

WORLD'S

MOST

YEARNING

WEDDING

HONEYMOON

PARADISE直升机观光

HELICOPTER

SIGHTSEEING水上活动

WATER

SPORTS依托皇后镇四季分明的环境，以及悠久的历史文化，开发的休闲度假、各类刺激极限挑战运动、节庆旅游、婚庆旅游、文化体验等深度旅游，吸引了大量的观光游客，将体育与旅游两个元素中最强的优势提炼，重点开发，让体育与旅游共生发展，互惠互利，彼此共生共存。RELYING

ON

THE

ENVIRONMENT

WITH

FOUR

DISTINCT

SEASONS

AND

A

LONG

HISTORY

AND

CULTURE,

QUEENSTOWNHAS

DEVELOPED

IN-DEPTH

TOURISM

SUCH

AS

LEISURE

VACATION,

VARIOUS

KINDS

OF

STIMULATING

EXTREME

CHALLENGESPORTS,

FESTIVAL

TOURISM,

WEDDING

TOURISM

AND

CULTURAL

EXPERIENCE,

WHICH

HAS

ATTRACTED

A

LARGE

NUMBER

OFSIGHTSEEING

TOURISTS.

THE

STRONGEST

ADVANTAGES

OF

SPORTS

AND

TOURISM

ARE

REFINED

AND

FOCUSED

ONDEVELOPMENT,

SO

THAT

SPORTS

AND

TOURISM

CAN

DEVELOP

TOGETHER,

MUTUAL

BENEFIT

AND

MUTUAL

BENEFIT

LIFECOEXISTS.婚庆产业

WEDDING

INDUSTRY婚庆产业

WEDDING

INDUSTRY新西兰南岛，瓦卡蒂普湖北岸，是典型的旅游目的地支线及通航机场，拥有一条

1800米长的跑道，规模约8平方公里（含机场），周边分布高端度假酒店、高尔夫球场、葡萄酒庄园等旅游度假功能，有众多小通航公司运营户外探险，大湖空中观光、极限运动等项目,如：高空跳伞、水上活动、蹦极、直升机观光等惊险刺激的挑战项目，常可见许多观光客在此流连。皇后镇被称为世界各地的新郎新娘们最为向往的蜜月天堂，婚庆产业是皇后镇着力扶持的浪漫产业，是世界上最幸福的地方。THE

SOUTH

ISLAND

OF

NEW

ZEALAND,

ON

THE

NORTH

BANK

OF

WAKATIPU

LAKE,

IS

A

TYPICAL

TOURIST

DESTINATIONBRANCH

LINE

AND

NAVIGABLE

AIRPORT.

IT

HAS

AN

1800

METER

LONG

RUNWAY

WITH

A

SCALE

OF

ABOUT

8

SQUAREKILOMETERS

(INCLUDING

THE

AIRPORT).

IT

IS

SURROUNDED

BY

HIGH-END

RESORT

HOTELS,

GOLF

COURSES,

WINE

MANORAND

OTHER

TOURISM

FUNCTIONS.

THERE

ARE

MANY

SMALL

NAVIGATION

COMPANIES

OPERATING

OUTDOOR

EXPLORATION,LAKE

AIR

SIGHTSEEING,

EXTREME

SPORTS

AND

OTHER

PROJECTS,

FOR

EXAMPLE:

SKYDIVING,

WATER

ACTIVITIES,

BUNGEEJUMPING,

HELICOPTER

SIGHTSEEING

AND

OTHER

EXCITING

AND

EXCITING

CHALLENGES,MANY

TOURISTS

OFTEN

LINGER

HERE.QUEENSTOWN

IS

KNOWN

AS

THE

HONEYMOON

PARADISE

FOR

BRIDES

ANDBRIDES

ALL

OVER

THE

WORLD.

THE

WEDDING

INDUSTRY

IS

THE

ROMANTIC

INDUSTRY

SUPPORTED

BY

QUEENSTOWN

ANDTHE

HAPPIEST

PLACE

IN

THE

WORLD.案例借鉴CASE

STUDY国内案例：荆门爱飞客DOMESTICCASE:JIN

MEN

AI

FEI

KE国内唯一一家同时具有陆地和水上跑道的航空运动小镇THE

ONLY

ONE

WITH

BOTH

LAND

AND

WATER

RUNWAYS

IN

CHINAAVIATIONSPORTS

TOWN位于湖北省荆门市漳河新区，依托荆门漳河水域资源与航空资源，发展“航空+旅游”，开发建设荆门爱飞客航空旅游小镇。共分极客公园、游艇社区、飞行社区三个片区建设,总投资约5亿元人民币，占地面积312亩。该项目按国家5A级景区标准实施建设，以航空文化为核心，依托航空运动休闲“飞行+科技+营地”最独特的旅游IP，开发航空旅游特色系列项目，整合“海陆空”三位一体旅游资源，打造集航空科普、国防体育、研学旅行、飞行体验等功能于一体的“中国飞行营地新标杆”。LOCATED

IN

ZHANGHE

NEW

AREA,

JINGMEN

CITY,

HUBEI

PROVINCE,

RELYING

ON

THE

WATER

RESOURCES

ANDAVIATION

RESOURCES

OF

JINGMEN

ZHANGHE

RIVER,

THE

DEVELOPMENT

OF

"AVIATION

+

TOURISM",

THE

DEVELOPMENT

ANDCONSTRUCTION

OF

JINGMEN

AIFEIKE

AVIATION

TOURISM

TOWN.

IT

IS

DIVIDED

INTO

GEEK

PARK,

YACHT

COMMUNITY

ANDFLYING

COMMUNITY,

WITH

A

TOTAL

INVESTMENT

OF

ABOUT

500

MILLION

YUAN,

COVERING

AN

AREA

OF

312

MU.THE

PROJECT

IS

CONSTRUCTED

ACCORDING

TO

THE

NATIONAL

5A

LEVEL

SCENIC

SPOT

STANDARD,

WITH

AVIATIONCULTURE

AS

THE

CORE,

RELYING

ON

THE

MOST

UNIQUE

TOURISM

IP

OF

"FLIGHT

+

TECHNOLOGY

+

CAMP"

OF

AVIATIONSPORTS

LEISURE,

DEVELOPS

A

SERIES

OF

AVIATION

TOURISM

CHARACTERISTIC

PROJECTS,

INTEGRATES

THE

TRINITY

OF

"SEA,LAND

AND

AIR"

TOURISM

RESOURCES,

AND

CREATES

A

NEW

"CHINA

FLYING

CAMP"

INTEGRATING

AVIATION

SCIENCE

ANDTECHNOLOGY,

NATIONAL

DEFENSE

SPORTS,

RESEARCH

TRAVEL,

FLIGHT

EXPERIENCE

AND

OTHER

FUNCTIONS

BENCHMARKING

".案例借鉴CASE

STUDY国内案例：ASA航空主题公园和飞行营地DOMESTIC

CASE:ASATHEME

PARKANDFLIGHT

CAMP航空运动主题公园+航空运动飞行营地的有效结合，打造航空运动综合体AVIATION

THEME

PARK

+

AVIATIONFLIGHT

CAMPTOBUILD

AN

AVIATIONSPORTS

COMPLEX该项目位于河南省的最北部的安阳市，地处山西、河北、河南三省的交汇点。美国航空运动协会（ASA）以中国航协“飞行营地”的概念为基础，推出了“航空运动综合体”的设想，将航空运动主题公园和航空运动飞行营地有效结合在一起，把高大上的航空飞行与大众的休闲娱乐、飞行体验、旅游观光、家庭互动和航空教育完美的结合在一起。THE

PROJECT

IS

LOCATED

IN

ANYANG

CITY,THE

NORTHERNMOST

PART

OF

HENAN

PROVINCE,AT

THE

INTERSECTION

OFSHANXI,HEBEI

AND

HENAN

PROVINCES.BASED

ON

THE

CONCEPT

OF"FLIGHT

CAMP"OF

CAAC,AMERICAN

AVIATION

SPORTSASSOCIATION

(ASA)HAS

PUT

FORWARD

THE

IDEA

OF

"AVIATION

SPORTS

COMPLEX",WHICH

EFFECTIVELY

COMBINES

AVIATIONTHEME

PARK

AND

AVIATION

SPORTS

FLIGHT

CAMP,AND

PERFECTLY

COMBINES

HIGH-RISE

AVIATION

FLIGHT

WITH

PUBLICLEISURE

AND

ENTERTAINMENT,FLIGHT

EXPERIENCE,TOURISM,FAMILY

INTERACTION

AND

AVIATION

EDUCATION。航空运动主题公园:结合大众游客需求，运动主题公园包含高空跳伞、滑翔运动、航空模型、特技飞机等一系列体育运动；航空运动飞行营地:结合航空运动主题公园，提供设置航展、赛事、教育培训等多种营地渠道，与航空运动主题公园完美结合。AVIATION

SPORTS

THEME

PARK:COMBINED

WITH

THE

NEEDS

OF

THE

PUBLIC

TOURISTS,

SPORTS

THEME

PARK

INCLUDES

A

SERIES

OF

SPORTS

SUCH

ASSKYDIVING,

GLIDING,

AVIATION

MODEL,

AEROBATICS,

ETC;AVIATION

SPORTS

FLIGHT

CAMP:COMBINED

WITH

THE

AVIATION

SPORTS

THEME

PARK,

IT

PROVIDES

A

VARIETY

OFCAMP

CHANNELS

SUCH

AS

AIR

SHOW,COMPETITION,

EDUCATION

AND

TRAINING,

WHICH

IS

PERFECTLY

COMBINED

WITH

THE

AVIATION

SPORTS

THEME

PARK.滑翔运动

GLIDING特技飞机

STUNT

PLANE案例借鉴CASE

STUDY国内案例：ASA航空主题公园和飞行营地DOMESTIC

CASE:ASATHEME

PARKANDFLIGHT

CAMP为航空飞行爱好者与大众游客提供的集旅游度假、休闲娱乐、教育培训等为一体的多元体验FOR

AVIATION

FLIGHT

ENTHUSIASTS

AND

PUBLIC

TOURISTS

TO

PROVIDE

ASET

OF

TOURISM

VACATION,LEISURE

AND

ENTERTAINMENT,

EDUCATION

ANDTRAINING

AS

ONE

OF

THE

DIVERSIFIED

EXPERIENCE航展

AIR

SHOW事MATCHASA航空运动协会设计既借鉴了国际航空运动发展的宝贵经验，又结合了中国社会经济发展现状和国人的生活习惯等，有效地把热爱航空飞行的人们组织在一起，通过滑翔运动、特技飞机、动力悬挂滑翔、初级飞机、直升机、自转旋翼机、气球与飞艇、悬挂滑翔翼、滑翔伞、动力伞、航空航天模型等12种不同风格的项目以及航展、事、教育培训等多种渠道，向人们诠释了航空运动独特魅力。THE

PROJECT

IS

LOCATED

IN

ANYANG

CITY,THE

NORTHERNMOST

PART

OF

HENAN

PROVINCE,AT

THEINTERSECTION

OF

SHANXI,HEBEI

AND

HENAN

PROVINCES.BASED

ON

THE

CONCEPT

OF

"FLIGHT

CAMP"OF

CAAC,AMERICAN

AVIATION

SPORTS

ASSOCIATION

(ASA)HAS

PUT

FORWARD

THE

IDEA

OF

"AVIATION

SPORTS

COMPLEX",WHICH

EFFECTIVELY

COMBINES

AVIATION

THEME

PARK

AND

AVIATION

SPORTS

FLIGHT

CAMP,AND

PERFECTLY

COMBINES

HIGH-RISE

AVIATION

FLIGHT

WITH

PUBLIC

LEISURE

AND

ENTERTAINMENT,FLIGHT

EXPERIENCE,TOURISM,FAMILY

INTERACTION

AND

AVIATION

EDUCATION。航空航天模型

AEROSPACE

MODEL教育培训

EDUCATION

AND

TRAINING项目定位PROJECT

LOCATION卓尔品牌飞行航空营地ZHUOHAI

TANG

BAY

FLIGHT

AVIATIONCAMP全球最潮流、最深度、最浪漫的高端航空THE

WORLD'S

MOST

FASHIONABLE,

DEEPEST

AND

MOST

ROMANTIC

HIGH-END

AVIATION

FLIG项目定位PROJECT

LOCATION卓尔品牌飞行航空营地ZHUOHAI

TANG

BAY

FLIGHT

AVIATIONCAMP打造航空与婚庆融合的陆海空全域体引领航空产业消费再升级THE

WORLD'S

MOST

FASHIONABLE,

DEEPEST

AND

MOST

ROMANTIC

HIGH-END

AVIATION

FLIG产业策略INDUSTRIAL

STRATEGY首创“飞行+浪漫+营地”的独特旅游IPCREATE

UNIQUE

TOURISM

IP

OF

"FLIGHT

+

ROMANCE

+

CAMP"以卓尔航空产业为核心，以航空飞行与浪漫文化为两大引擎，打造集高端航空运动、航空科研教育、飞行主题游乐、航空创意研学、浪漫飞行旅拍、婚庆旅游度假等功能为一体的高端航空飞行和浪漫体验目的地WITH

ZHUOER

AVIATION

INDUSTRY

AS

THE

CORE

AND

AVIATION

FLIGHT

ANDROMANTIC

CULTURE

AS

THE

TWO

ENGINES,IT

WILL

CREATE

A

HIGH-END

AVIATION

FLIGHT

AND

ROMANTICEXPERIENCE

DESTINATION

INTEGRATING

HIGH-END

AVIATION

SPORTS,

AVIATION

SCIENTIFIC

RESEARCH

AND

EDUCATION,

FLIGHT

THEME

AMUSEMENT,

AVIATION

CREATIVE

RESEARCH,ROMANTIC

FLIGHT

TRAVEL

PHOTOGRAPHY,

WEDDING

TOURISM

AND

VACATION以航空飞行为产业核心AIR

FLIGHTINDUSTRIAL

CORE以浪漫文化为产业灵魂TAKE

ROMANTIC

CULTURE

AS

THE

SOUL

OF

INDUSTRY卓尔航空产业D

R

O

W

A

V

I

A

T

I

O

NI

N

D

U

S

T

R

YROMANTIC打造国家海岸最具情怀的浪漫旅游目的地BUILDING

THEMOSTEMOTIONAL

NATIONALCOASTROMANTIC

TOURISM

DESTINATIONFLIGHT打造面向全球最令人向往的境内飞行度假第一品牌CREATE

THE

MOST

DESIRABLE

GLOBALTHE

FIRSTBRAND

OF

DOMESTIC

FLIGHT

HOLIDAY突破当下的同质化，创造可持续发展的长线效益BREAK

THROUGH

THE

CURRENT

HOMOGENIZATION

AND

CREATE

LONG-TERM

BENEFITS

OF

SUSTAINABLE

DEVELOPMENT客群策略CUSTOMERS

STRATEGY全球的飞行爱好者／全球范围中产阶级家庭亲子客群／全球范围年轻情侣与婚庆客群全国范围政府、企业、团体团建客群／全国范围旅行社、OAT客群GLOBAL

FLIGHT

ENTHUSIASTS

/

GLOBAL

MIDDLE

CLASSFAMILY

PARENT-CHILD

CUSTOMERS

/

GLOBAL

YOUNG

COUPLES

AND

WEDDING

GUESTSNATIONWIDE

GOVERNMENT,

ENTERPRISE,

GROUP

GROUP

CONSTRUCTION

CUSTOMER

GROUP

/

NATIONWIDE

TRAVEL

AGENCY,

OAT

CUSTOMER

GROUP功能策略FUNCTIONAL

STRATEGYAVIATIONPARK营地跑道LYING

CAMPRUNWAY以高端航空飞行产业为核心，联动浪漫休闲度假产业。积极引入运动、会展、教育、商业、文创等产业上下游衍生新体验。构建“飞行运动营地”、“航空教育展示综合体”“浪漫飞行度假酒店”三大功能板块，形成“3+N”的多样化功能体系。WITH

HIGH-END

AVIATION

AND

FLIGHT

INDUSTRY

AS

THE

CORE,

LINKAGE

ROMANTIC

LEISURE

VACATIONINDUSTRY.

ACTIVELY

INTRODUCENEW

EXPERIENCE

DERIVED

FROM

SPORTS,

EXHIBITION,

EDUCATION,COMMERCE,

CULTURAL

AND

CREATIVE

INDUSTRIES.

THE

CONSTRUCTION

OF

"FLIGHT

SPORTS

CAMP","AVIATION

EDUCATION

EXHIBITION

COMPLEX"

AND

"ROMANTIC

FLIGHT

RESORT

HOTEL"

WILL

FORM

A

"3

+N"

DIVERSIFIED

FUNCTIONAL

SYSTEM.飞行运动营地FLIGHT

SPORTCA03规划设计PLANNING

AND

DESIGN飞行运动营地航浪总空漫平科飞面研行图教度育假综村合体效果图PERSPECTIVE

DRAWING总平面图MASTER

PLAN1#2#浪漫飞行度假村ROMANTIC

FLYING

RESORT航空科研教育综合体AVIATION

RESEARCH

AND

EDUCATION

COMPLEX3#飞行运动营地FLYING

SPORTS

CAMP主要经济技术指标MAIN

ECONOMIC

AND

TECHNICAL

INDICATORS项目PROJECT指标INDEX单位COMPANY备注1#2#3#用地面积LAND

AREA计容建筑面积CAPACITY

BUILDING

AREA热气球婚礼飞行酒店HOT

AIRBALLOONWEDDINGFLIGHT

HOTEL热气球婚礼飞行酒店配套HOT

AIR

BALLOON

WEDDINGFLIGHT

HOTEL

MATCHING游艇度假酒店YACHT

RESORT

HOTEL飞行员员工公寓PIOLET

STAFF

APARTMENT浪漫度假主题配套（A区）ROMANTIC

HOLIDAY

THEME

MATCHING

(AREA

A)浪漫度假主题配套（B区）ROMANTIC

HOLIDAY

THEME

MATCHING

(AREA

B)容积率PLOTRATIO建筑限高BUILDING

HEIGHT

LIMIT用地面积LAND

AREA计容建筑面积CAPACITY

BUILDING

AREA容积率PLOTRATIO建筑限高BUILDING

HEIGHT

LIMIT用地面积LAND

AREA134002㎡53601㎡19431㎡3500㎡5400㎡10800㎡7650㎡6820㎡0.4015m45018㎡51000㎡1.1315m380942㎡非建设用地浪漫飞行度假村ROMANTIC

FLYING

RESORT效果图PERSPECTIVE

DRAWING总平面图MASTER

PLAN浪漫度假主题配套ROMANTIC

HOLIDAY

THEME

MATCHING飞行梦想家游戏公园FLYING

DREAMER

GAME

PARK热气球婚礼飞行酒店HOT

AIR

BALLOON

HOTEL游艇度假酒店YACHT

RESORT

HOTEL飞行员员工公寓PIOLET

STAFF

APARTMENT框架原则STRUCTURE

PRINCIPLES1由主题酒店、游艇度假、游戏公园、配套公寓、浪漫度假五个功能分区共同组成IT

IS

COMPOSED

OF

THEME

HOTEL,

YACHT

HOLIDAY,

GAME

PARK,

SUPPORTING

DORMITORY

AND

ROMANTIC

VACATION飞行梦想家游戏公园FLYING

DREAMERGAME

PARK浪漫度假主题配套ROMANTIC

HOLIDAY

THEME

MATCHING热气球婚礼飞行酒店HOT

AIR

BALLOON

HOTEL游艇度假酒店YACHT

RESORT

HOTEL飞行员员工公寓PIOLET

STAFF

APARTMENT框架原则STRUCTURE

PRINCIPLES2引入水系，贯穿全区，形成多个景观节点及视线通廊THE

WATER

SYSTEM

IS

INTRODUCED

INTO

THE

WHOLE

AREA

TO

FORM

MULTIPLE

LANDSCAPE

NODES

AND

SIGHT

CORRIDORS景观节点LANDSCAPENODE景观节点LANDSCAPENODE景观节点LANDSCAPENODE景观节点LANDSCAPENODE景观节点LANDSCAPE

NODE主要水系MAIN

WATER

SYSTEM次要水系SECONDARY

DRAINAGE

SYSTEM渗透关系INFILTRATION

RELATION框架原则STRUCTURE

PRINCIPLES3各区设置特色主题娱乐项目，为不同人群提供丰富多样的空间体验SPECIAL

THEME

ENTERTAINMENT

PROJECTS

ARE

SET

UP

IN

EACH

DISTRICT

TO

PROVIDE

RICH

AND

DIVERSE

SPACE

EXPERIENCE

FOR

DIFFERENT

GROUPS

OF

PEOPLE轻动力游乐园LIGHT

POWER

AMUSEMENT

PARK星愿礼堂STARWISHAUDITORIUM室内FEC体验馆INDOOR

FEC

EXPERIENCE

HALL飞行婚庆旅拍FLYING

WEDDING框架原则STRUCTURE

PRINCIPLES4结合南侧飞行公园，打造丰富多元的飞行营地度假基地：吸引人、留住人COMBINING

WITH

THE

FLYING

PARK

IN

THE

SOUTH,

WE

WILL

CREATE

A

VARIETY

OF

FLYING

CAMP

HOLIDAY

BASES:

ATTRACTING

AND

RETAINING

PEOPLE室内FEC飞行娱乐场馆INDOOR

FEC

FLYING

CASINO飞行梦想家游戏公园FLYING

DREAMER

GAME

PARK叠水泳池WATER

POOL浪漫观景台ROMANTIC

VIEWING

PLATFORM浪漫度假主题配套ROMANTIC

HOLIDAY

THEME

MATCHING飞行员员工公寓PIOLET

STAFF

APARTMENT交通流线TRAFFIC

LINE内外交通均依托环形流线，打造内外分明，层级清晰的交通系统BOTH

INTERNAL

AND

EXTERNAL

TRAFFIC

FLOW

LINES

ARE

CREATED

TO

FORM

A

CLEAR

INTERNAL

AND

EXTERNAL

TRAFFIC

SYSTEM外部流线EXTERNAL

STREAMLINE内部流线INTERNAL

STREAMLINE到达广场ARRIVE

AT

THE

SQUARE地面停车GROUND

PARKING分区设计PARTITION

DESIGN热气球婚礼飞行酒店HOT

AIR

BALLOON

HOTEL分区设计PARTITION

DESIGN热气球婚礼飞行酒店HOT

AIR

BALLOON

HOTEL热气球婚礼飞行酒店HOT

AIRBALLON

WEDDING

HOTEL热气球飞行婚礼HOT

AIR

BALLON

WEDDING婚庆飞行旅拍基地FLYING

WEDDING花园酒店GARDEN

HOTEL飞行婚庆旅拍FLYING

WEDDING分区设计PARTITION

DESIGN游艇度假酒店YACHT

RESORT

HOTEL游艇度假酒店YACHT

RESORT

HOTEL分区设计PARTITION

DESIGN游艇度假酒店YACHT

RESORT

HOTEL游艇度假酒店YACHT

RESORT

HOTEL小型游艇SMALL

YACHT高端食膳GREAT

FOOD精致度假EXQUISITE

HOLIDAY分区设计PARTITION

DESIGN飞行梦想家游戏公园FLYING

DREAMER

GAME

PARK轻动力游乐园LIGHT

POWER

AMUSEMENT

PARK室内FEC飞行娱乐馆INDOOR

FEC

FLIGHT

ENTERTAINMENT

HALL分区设计PARTITION

DESIGN飞行梦想家游戏公园FLYING

DREAMER

GAME

PARK轻动力游乐园LIGHT

POWER

AMUSEMENT

PARK无动力轻游乐UNPOWERED

LIGHT

PLAY儿童游乐园CHILDREN'SAMUSEMENTPARK室内FEC飞行娱乐馆INDOOR

FEC

FLIGHT

ENTERTAINMENT

HALL光影互动展厅LIGHT

AND

SHADOW

INTERACTIVEEXHIBITION

HALLVR模拟驾驶仓VR

SIMULATION

COCKPIT航空职业体验AVIATION

CAREER

EXPERIENCE分区设计PARTITION

DESIGN飞行员员工公寓PIOLET

STAFF

APARTMENT飞行员员工公寓PIOLET

STAFF

APARTMENT分区设计PARTITION

DESIGN飞行员员工公寓PILOT

STAFF

APARTMENT飞行员员工公寓PIOLET

STAFF

APARTMENT图书阅览BOOK

READING休闲活动LEISURE

ACTIVITIES分区设计PARTITION

DESIGN浪漫度假主题配套ROMANTIC

HOLIDAY

THEME

MATCHING浪漫度假主题配套ROMANTIC

HOLIDAY

THEME

MATCHING浪漫度假主题配套ROMANTIC

HOLIDAY

THEME

MATCHING分区设计PARTITION

DESIGN浪漫度假主题配套ROMANTIC

HOLIDAY

THEME

MATCHING浪漫度假主题配套ROMANTIC

HOLIDAY

THEME

MATCHING浪漫花园ROMANTIC

GARDEN星愿礼堂STAR

AUDITORIUM星语餐厅STAR

RESTAURANT总平面图MASTER

PLAN航天飞行科普馆SPACE

FLIGHT

SCIENCE

MUSEUM航空培训中心AVIATION

TRAINING

CENTER研发销售展示中心R

&

D

SALESEXHIBITION

CENTER航空科研教育综合体AVIATION

RESEARCH

AND

EDUCATION

COMPLEX研发销售展示中心R

&

D

SALESEXHIBITION

CENTER研发销售展示中心R

&

D

SALESEXHIBITION

CENTER学术交流COMMUNITIES新闻发布PRESS

RELEASES专业比赛PROFESSIONAL

COMPETETIONS飞机研发AIRCRAFT

DEVELOPMENT销售展示SALES

SHOW航空培训中心AVIATION

EXHIBITION

EXHIBITION

CENTER航天飞行科普馆SPACE

FLIGHT

SCIENCE

MUSEUM航空培训中心AVIATIO