机构研究报告-Online marketplaces in Russia-外文版培训课件

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TRENDSOnlinemarketplacesinRussiaCHAPTER

01OverviewE-commercemarketrevenueinRussiain2023,byselectedsegment(inbillionRussianrubles)E-commercerevenueinRussia2023,byselectedsegment5,0004,4004,5004,0003,5003,0002,5002,0001,5001,0005008092960LargegeneralmarketplaceseGroceryePharma4Description:LargeonlinemarketplaceshadthehighestmarketrevenueamongotherpresentedB2Ce-commercesegmentsinRussiain2023,at4.4trillionRussianrubles.Therevenueofsegmentsofe-salesofgroceriesandpharmaceuticalsamountedto809billionand296billionRussianrubles,respectively.ReadmoreNote(s):Russia;2023Source(s):DataInsight(RU)DistributionofonlineordersintheRussiane-commercemarketin2023,bysegmentDistributionofe-commerceordersinRussia2023,bysegmentePharma4%Otheronlinestores7%eGrocery11%Largegeneralmarketplaces78%5/statistics/1227565/russia-online-orders-volume-share-by-segmentLargegeneralmarketplacesheldthehighestshareofonlineordersinthemarketofB2Ce-commerceinRussiain2023,accountingfor78percentofthetotalvolumeoforders.Ordersfrome-grocerystoresaccountedfor11percentofthetotal.

ReadmoreNote(s):Russia;2023Source(s):DataInsight(RU)DistributionofB2Ce-commercesalesvalueinRussiain2023,bysegmentB2Ce-commercesalesshareinRussia2023,bysegment60%56%50%40%30%20%10%0%31%10%4%LargegeneralmarketplacesOtheronlinestoreseGroceryePharma6Description:LargegeneralmarketplacesaccountedfornearlyonehalfoftheonlinesalesintheB2Ce-commercemarketofRussiain2023.Therevenueofe-grocerystoresaccountedfor10percentofthetotal.

ReadmoreNote(s):Russia;2023Source(s):DataInsight(RU)NumberofonlineordersintheB2Ce-commercemarketinRussiain2023,bysegment(inmillions)NumberofB2Ce-commerceordersinRussia2023,byselectedsegment4,5004,0304,0003,5003,0002,5002,0001,5001,0005006071980LargegeneralmarketplaceseGroceryePharma7Description:In2023,thenumberofonlineordersfromlargegeneralmarketplacesinRussiareachedaroundfourbillion,whichwasthehighestvalueamongotherB2Ce-commercesegmentsinthecountry.ThefiguresweremuchlowerforeGroceryandePharmasectors,at607millionand198millionorders,respectively.ReadmoreNote(s):Russia;2023Source(s):DataInsight(RU)Marketshareofthelargest100onlineretailersinRussiain2023,byproductcategoryMarketshareoftop100onlinestoresinRussia2023,bycategoryHealth4%Carparts6%Apparel,footwear&accessories2%Others*6%Electronicsandtechnology9%FMCG11%Universalmarketplaces62%8Description:In2023,universalmarketplacesgeneratedapproximately62percentofthetotalrevenueaccountedforbytheleading100onlineretailersinRussia.Onlineretailersspecializinginelectronicsandtechnologyyieldedone-tenthofthemarketrevenueinthatyear.ReadmoreNote(s):Russia;2023;*Representing4onlineshopsfrom"giftsandentertainment"category,3storesfromthe"books","beauty","children'sgoods",and"officeappliances"category,and2storesfrom"sportinggoods"category.TheTop100/2020[...]

ReadmoreSource(s):DataInsight(RU)DistributionofonlinemarketplacesinRussiainthespringof2023,bynumberofmonthlyvisitorsOnlinemarketplacesshareinRussia2023,bymonthlyreachOver10mvisitors25%Upto100kvisitors47.7%1-10mvisitors15.9%100k-1mvisitors11.4%9Description:AmongtheonlinemarketplacesanalyzedinRussia,nearly48percentrecordedlessthan100,000visitorspermonthinthespringof2023.Furthermore,onequarteroftheplatformswerevisitedbymorethan10millionpeoplepermonth.

ReadmoreNote(s):Russia;spring2023Source(s):AnalyticResearchGroupCHAPTER

02CompanyrankingsLeadingonlinestoresinRussiain2023,bysalesvalue(inbillionRussianrubles)LeadingonlinestoresinRussia2023,bysalesvalueOnlinesalesinbillionRussianrubles1,00005001,5002,0002,500wildberries.ru*ozon.ru*2,143.71,369market.yandex.rudns-shop.rusamokat.ruvseinstrumenti.rucitilink.ru370.6239.4159.9151.6151.2sbermarket.ruvkusvill.ru127.1126.6122.5119.3mvideo.rulamoda.ru*sima-land80.6petrovich.ruapteka.ru75.773.1aliexpress.ru**11.511Description:In2023,WildberriesremainedtheleadingonlineretailerinRussiawithatotalof2.14trillionRussianrublesinsales.Thesecond-largestmarketplaceinthecountry,Ozon,followedwith1.36trillionRussianrublesinsalesinthatyear.ReadmoreNote(s):Russia;2023;*ExcludedsalestocountriesotherthanRussiaandsalesthroughpartnerwebsitesandapplications.

**OnlyRussiansellerstoRussianbuyersconsidered.

Thesalesvolumerepresentstheaggregateamountofonlinesales[...]

ReadmoreSource(s):DataInsight(RU)SalesgrowthofthelargestonlinestoresinRussiain2023SalesgrowthrateofmajoronlinestoresinRussia2023Growthrate0%20%40%60%80%100%120%ozon.ruwildberries.rumarket.yandex.ruvseinstrumenti.ruvkusvill.ru103%73%57%56%53%50%sbermarket.rulamoda.ru31%dns-shop.ru17%mvideo.ru12%citilink.ru2%12Description:Amongthe10highest-earningonlinestoresinRussiain2023,Ozonrecordedthemostsignificantrevenuegrowthratecomparedtothepreviousyear,at125percent.Wildberriesfollowedwithanonlinesalesgrowthof73percent.

ReadmoreNote(s):Russia;2023Source(s):DataInsight(RU)Leadinge-commercewebsitesinRussiain2023,bynumberoforders(in1,000s)LeadingonlinestoresinRussia2023,bynumberofordersNumberofordersinthousands1,50005001,0002,0002,5003,0003,500Wildberries.ruOzon.ru2,976.2914.4Samokat.ru190.6Vkusvill.ru98.898.7Market.yandex.ruLavka.yandex.ruSbermarket.ruApteka.ruDetmir.ruDostavka.5ka.ruLamoda.ru72.955.446.739.429.823Kazanexpress.ruVseinstrumenti.ru2221.913Description:Wildberrieshadthelargestnumberofordersamonge-commercewebsitesinRussia,atnearly2.9millionoverthecourseof2023.ItwasfollowedbyOzonwithover914,000ordersplaced.

ReadmoreNote(s):Russia;2023Source(s):DataInsight(RU)LeadingshoppingappsinRussiain2023,bynumberofdownloads(inmillions)MostdownloadedshoppingappsinRussia2023Appdownloadsinmillions15051020253035WildberriesOzon30.3720.08MegaMarket*MagnitYandexMarketSportmasterKari10.877.627.526.786.566.316.27L'EtoileJoomAliExpressRussia**SberMarketFixPrice5.435.435.42Edadeal4.8814Description:WildberrieswasRussia'smostdownloadedshoppingappin2023.Intotal,usersfromthecountryinstalledtheappmorethan30milliontimes.Ozon,anotheronlinemarketplace,rankedsecondwithover20milliondownloads.

ReadmoreNote(s):Russia;2023;*AsumofdownloadsoftwoMegamarketapps.

**GooglePlaydownloadsonly.

Thereleasedateisthedateofaccess.

ReadmoreSource(s):AppMagicMostpopularonlinemarketplacesinRussiafromJanuarytoJuly2024,bymonthlyreachLeadingonlinemarketplacesinRussia2024,byreach70%60%59%60%50%40%30%20%10%0%37%24%WildberriesOzonYandex.MarketAliExpress15Description:TheleadingonlinemarketplacebyreachinRussiaisWildberries.Inthefirstsevenmonths2024,itreached60percentofthecountry'spopulationpermonth.CloselyfollowingwasOzon,whileYandex.Marketreachedunder40percentofthepopulationnationwide.ReadmoreNote(s):Russia;JanuarytoJuly2024;12yearsandolderSource(s):MediascopeCHAPTER

03ProductcategoriesWhichofthefollowinggoodshaveyouboughtonmarketplacesinthepastsixmonths?MostpopularproductcategoriesononlinemarketplacesinRussia2023Shareofrespondents20%

30%0%10%40%50%60%70%80%ApparelandfootwearforadultsPersonalcare71%61%Householdchemicals55%SmallelectronicappliancesFood51%50%Hometextiles,interior,andtablewareStationery,hobbygoodsBags,belts,andaccessoriesChildren'sgoods,includingapparelandfootwearPetgoods46%42%41%39%35%35%Smartphones,tablets,andcomputersGardenandgardeningproductsDecorativecosmeticsandperfumery34%33%17Description:MostcustomersofonlinemarketplacesinRussiapurchasedonthemtwotothreetimesamonth,accordingtoasurveyconductedin2023,at36percentofrespondents.Thesecondmostcommonfrequencyofshoppingononlinemarketplaceswasonetotwotimesperweek.ReadmoreNote(s):Russia;November2023;1532respondents;18-65years;purchasedonmarketplacesoverthepastsixmonths;incitieswithoveronemillioninhabitantsSource(s):DataInsight(RU);MarketplaceLLC/MegamarketDistributionofonlinemarketplaceusersinRussiainNovember2023,byproductcategoryandgenderDistributionofonlinemarketplaceusersinRussia2023,byproductandgenderShareofonlinemarketplaceusersFemale30%Male0%10%20%40%50%60%70%80%90%100%Children'sgoods,includingapparelandfootwearHometextiles,interior,andtablewarePersonalcare70%30%35%65%64%64%63%63%36%36%37%37%Stationery,hobby,arts,andcraftsBags,belts,andaccessoriesPetgoodsHouseholdchemicals60%40%ApparelandfootwearforadultsFood(excludingreadymealsandalcohol)Smallelectronicappliancesforhomeandkitchen59%59%41%41%49%51%18Description:ThegenderdistributionofusersofonlinemarketplacesinRussiavariedbyproductcategory.Forinstance,sevenoutoftenshoppersofchildren'sgoodsononlinemarketplaceswerewomen,whereasaroundhalfofconsumerswhoboughtsmallelectronicappliancesusingthise-commercechannelweremen.ReadmoreNote(s):Russia;November2023;1650respondents;18-65years;purchasedonmarketplacesoverthepastsixmonths;incitieswithoveronemillioninhabitantsSource(s):DataInsight(RU);MarketplaceLLC/MegamarketWhichstoreformathaveyouusedforyourlatesteGroceryorder?MostpopulareGrocerystoreformatsinRussia202335%33%30%25%20%15%10%5%25%19%19%3%1%0%RetailFooddeliveryservicefromanofflinestoreMarketplaceExpressfooddeliveryserviceDarkstoreOnlinestoreofabrand19Description:MostRussianeGroceryusersorderedfoodproductsfromonlineretailstores,asper33percentofrespondentsinasurveyfrom2023.Furthermore,onequarterofrespondentsusedafooddeliveryserviceofanofflinestorefortheirlatestonlinegroceryorder.ReadmoreNote(s):Russia;2023;1,784respondents;18-54years;purchasedgroceriesonlineinthepast30daysSource(s):DataInsight(RU);PerfluenceLeadingonlinegroceryretailersinRussiain1stquarter2024,bysalesvalue(inbillionRussianrubles)Highest-earningonlinegroceryretailersinRussiaQ120247062.86050.65046.64030201003128.4SamokatX5GroupVkusVillYandex.LavkaandYandex.Market*Wildberries20Description:Inthefirstthreemonthsof2024,SamokatrecordedthelargestonlinefoodsalesrevenueinRussia,at62.8billionRussianrubles.TheX5Grouprankedsecond,havingearnedover50billionRussianrublesinonlinesales.OthermajorcompaniesinthemarketincludedVkusVill,YandexLavka,andYandexMarket.ReadmoreNote(s):Russia;Q12024;*Consideringonlyfoodproducts.

IncludingVAT.

Excludingaggregatorsanddeliveryservices,suchasSberMarketandYandexEda.ReadmoreSource(s):INFOline-Analitika;NewRetailRussiaShareofonlinemarketplacesintheretailrevenueofcosmetics,perfumery,andbodycareinRussiafrom2022to2023OnlinemarketplaceshareincosmeticsretailrevenueinRussia2022-202335%30%25%31%20.7%20%15%10%5%0%2022202321Description:Onlinemarketplacesincreasedtheirshareintherevenueofcosmetics,perfumery,andbodycareretailinRussiabetween2022and2023.Inthelatestyearunderconsideration,onlinemarketplacesaccountedfor31percentofthesalesinthatproductcategory.ReadmoreNote(s):Russia;2022to2023Source(s):INFOline-AnalitikaLeadinghouseholdappliancesandelectronicsretailersinRussiain2022,byrevenue(inbillionRussianrubles)LeadingconsumerelectronicsretailersinRussia2022,byrevenueRevenueinbillionRussianrubles200

3000100400500600601700DNSM.Video-Eldorado402.5Ozon*161.4Wildberries*132Citilink131.9YandexMarket*111.9Svyaznoy56.843.842.831.2InventiveRetailGroup(IRG)**MTSRBT22Description:DNSwasthelargestconsumerelectronicsandhouseholdappliancesretailerinRussiain2022,havingearned601billionRussianrublesfromsalesinthatyear.Moreover,itwasthecountry'sleadingonlineretailerinthatproductcategory.OthermajorelectronicsretailersinRussiaincludedM.Video-Eldorado,Ozon,Wildberries,andCitilink.ReadmoreNote(s):Russia;2022;*Thefiguresrefertogrossmerchandisevalue(GMV)fromsalesinthesegmentafterdeductingVAT.**Referstotherevenueinthesegment.BasedoncompanydataandInfolineestimates.Thedataexcludecross-bordersales.

ReadmoreSource(s):INFOline-AnalitikaForecastprintbookrevenuedistributioninRussiain2024,bysaleschannelPrintbookssalesshareinRussia2024,bychannel50%47%40%30%20%10%0%25.8%12%7.5%4.6%3.2%OnlinemarketplacesBookretailFederalbookstorechainsInternetexcl.marketplacesFMCGOther23Description:Onlinestoreswereexpectedtoaccountfor47percentofthetotalrevenuefromsalesofprintbooksinRussiain2024,actingasoneofthemainsaleschannelsofthisproductcategory.Theforecastshareofbookretailandfederalbookstorechainscombinedreachedaround38percent.ReadmoreNote(s):Russia;2024Source(s):Bookindustry;EksmoLeadingonlinebookstoresinRussiain2022,byrevenuefromprintbooks(inbillionRussianrubles)Leadingbooke-commerceplatformsinRussia2022,byrevenue1210.8108.486.764204.81.1Ozon.ruWildberries.ruLabirint.ruChitai-gorodOther24Description:TheonlinemarketplaceOzon.ruwasthemarketleaderinRussiabyrevenuefromsalesofprintbooksin2022,at10.8billionRussianrubles.Wildberries.ruwasnext,havingearnedovereightbillionRussianrubles.

ReadmoreNote(s):Russia;2022Source(s):Bookindustry;MinistryofDigitalDevelopment,Communications,andMassMediaoftheRussianFederation;RussianBookUnionCHAPTER

04FinancialresultsRevenueofselectedonlinemarketplacesinRussiafrom2021to2023(inbillionRussianrubles)RevenueofselectedonlinemarketplacesinRussia2021-2023202120222023600538.7500400424.3317.2277.1300224.9222.23178.22001000101.27760.661.348.5WildberriesOzonYandexe-commercebusiness*Lamoda26Description:WildberriesrankedfirstbytotalannualrevenueamongmajormarketplacesinRussiain2023,atover538billionRussianrubles.Tocompare,Ozonaccountedforover424billionRussianrublesinrevenueinthatyear.

ReadmoreNote(s):Russia;2021to2023Source(s):Audit-it;ozon.ru;Statista;YandexNetprofit(orloss)ofselectedonlinemarketplacesinRussiafrom2021to2023(inbillionRussianrubles)NetprofitofselectedonlinemarketplacesinRussia2021-20232021202220233018.91201014.110.710.16.280-0.8-10-20-30-40-50-60-70-42.7-56.8-58.2OzonWildberriesLamoda27/statistics/1264164/russia-ranking-of-online-marketplaces-by-net-profitWildberriesreportedthelargestnetprofitamongthepresentedonlinemarketplacesinRussiain2023,at18.9billionRussianrubles.ꢀOzon,thesecond-highestearningmarketplaceinthecountry,reportedanetlossofover42billionRussianrublesinthatyear.ReadmoreNote(s):Russia;2021to2023Source(s):Audit-it;ozon.ru;Statista;YandexAnnualnetprofitofWildberriesinRussiafrom2011to2023(inmillionRussianrubles)AnnualnetprofitofWildberries2011-202320,00018,00016,00014,00012,00010,0008,00018,914.2114,062.1210,112.576,0004,414.8320194,0002,113.7720201,881.6420182,000428.252017318.492016147.362012198.392013218.22014293.82201541.132011020212022202328Description:In2023,Wildberriesreportedanincreaseinitsnetprofit,whichamountedtoover18.9billionRussianrubles.Thatwasthehighestfigureovertheobservedperiod.

ReadmoreNote(s):Russia;2011to2023Source(s):Audit-itRevenueofOzonHoldingsfrom2018to2023(inbillionRussianrubles)Ozon'srevenue2018-2023450424.2940035030025020015010050277.12178.22104.35202060.137.2220180201920212022202329Description:OzonHoldings,aRussiane-commercecompanyregisteredinCyprus,earnedover424billionRussianrublesin2023,havingincreaseditsrevenuebyaround53percentrelativetothepreviousyear.OzonHoldingsheldaninitialpublicoffering(IPO)inNovember2020.ReadmoreNote(s):Cyprus,Russia;2018to2023Source(s):ozon.ruGrossmerchandisevalue(GMV)ofOzoninRussiafrom2018to2023(inbillionRussianrubles)Ozon'sGMVinRussia2018-20232,0001,8001,6001,4001,2001,0008001,752.28832.2600448.32021400197.4202020080.841.90201820192022202330Description:Grossmerchandisevalue(GMV)oftheRussianmarketplaceOzonreachedaround1.75trillionRussianrublesin2023,up111percentfromthepreviousyear.Overtheobservedperiod,thecompany'sGMVhassteadilyincreased.

ReadmoreNote(s):Russia;2018to2023Source(s):ozon.ruOnlinesalesvalueofYandex.MarketinRussiafrom2020to2023(inbillionRussianrubles)Yandex.MarketsalesvalueinRussia2020-2023400350300250200150370.6236.4122.2202110044.0950020202022202331Description:Goodsandservicesworthover370billionRussianrublesweresoldonYandex.Market,theonlinemarketplaceoftheinternetcompanyYandex,overthecourseof2023.Yandex.Marketwasthethird-largeste-commerceretailerintermsofsalesrevenueinRussiainthatyear.ReadmoreNote(s):Russia;2020to2023Source(s):DataInsight(RU)CHAPTER

05OperationalresultsYear-over-yeargrowthinonlinemarketplacesellersinRussiafrom1stquarter2021to2ndquarter2024OnlinemarketplacesellergrowthinRussiaQ12021-Q22024600%555%493%500%400%300%200%100%0%469%418%339%325%207%91%46%34%27%29%30%22%Q12021

Q22021

Q32021

Q42021

Q12022

Q22022

Q32022

Q42022

Q12023

Q22023

Q32023

Q42023

Q12024

Q2202433Description:ThenumberofsellersononlinemarketplacesinRussiaincreasedby22percentinthesecondquarterof2024relativetothecorrespondingperiodofthepreviousyear.Asignificantincreaseinthenumberofsellersinthecountrywasrecordedthroughout2021and2022.ReadmoreNote(s):Russia;Q12021toQ22024Source(s):TinkoffBankDistributionofsellersontheleadingonlinemarketplacesinRussiain2ndquarter2024,byplatformOnlinemarketplacesellershareinRussiaQ22024,byplatform60%53%50%40%30%30%20%10%0%14%1.5%1%0.5%WildberriesOzonYandexMarketMegamarketMagnitMarketAliExpress34Description:AmongthesixmajoronlinemarketplacesinRussia,Wildberrieshadthelargestshareofsellers,whichexceeded50percentinthesecondquarterof2024.Ozonrankedsecondwitha30-percentshare.

ReadmoreNote(s):Russia;Q22024Source(s):TinkoffBankNumberofactivesellersonWildberriesandOzoninRussiafromOctober2023toMay2024(in1,000s)NumberofactivesellersonWildberriesandOzoninRussia20246005004944344024003002001000Oct2023Dec2023May202435/statistics/1346183/active-sellers-by-marketplaceThetwoleadingonlinemarketplacesinRussia,WildberriesandOzon,weretogetherestimatedtohave494,000activesellers,orthosewhohadatleastoneproductonsales,asofMay2024.Thesellercountsawanincreaseovertheobservedperiod.ReadmoreNote(s):Russia;October2023toMay2024Source(s):DataInsight(RU);ZunamiInsuranceBrokerShareofactivesellersonWildberriesandOzoninRussiainDecember2024,byproductcategoryShareofactivesellersonWildberriesandOzoninRussia2024,bycategoryShareofactivesellersOzon

Wildberries20%0%10%30%40%50%60%35%35%Apparel,footwear,andaccessoriesGoodsforhomeBeautyandhealthGiftsandentertainmentSportinggoods54%54%20%18%14%14%14%16%16%19%Electronics13%12%Children'sgoodsFMCG13%10%14%Carproducts7%7%OfficeandbusinessBooksanddisksDigitalcontent6%2%2%0.03%0.06%36Description:MorethanhalfofactivesellersonWildberriesinRussiasoldproductsinthecategoryofclothing,shoes,andaccessoriesasofthebeginningofDecember2024.AmongOzon'sactivesellers,theleadingsegmentwasproductsforhome.

ReadmoreNote(s):Russia;December2024Source(s):DataInsight(RU);ZunamiInsuranceBrokerNumberofOzon'sactivebuyersfrom4thquarter2019to4thquarter2023(inmillions)NumberofOzon'sactivebuyersquarterly2019-202350454035302546.142.439.53735.232.728.725.625.621.3201613.813.81510511.410.297.90Q42019

Q12020

Q22020

Q32020

Q42020

Q12021

Q22021

Q32021

Q42021

Q12022

Q22022

Q32022

Q42022

Q12023

Q22023

Q32023

Q4202337Description:Ozonhadover46millionactivebuyersoverthepast12monthsinthefourthquarterof2023.Comparedtothecorrespondingquarterofthepreviousyear,thenumberofuniquebuyerswhomadeanorderonOzonincreasedby31percent.Ozonisoneoftheleadinge-commercecompaniesinRussia.Theonlinemarketplacewasestimatedtoreach15percentoftheRussianpopulationdaily.ReadmoreNote(s):Russia;Q42019toQ42023Source(s):ozon.ruNumberofordersonOzonfrom4thquarter2019to4thquarter2023(inmillions)NumberofOzon'sordersquarterly2019-202335030025020015010050326.6251.1208.7179.3174.6107.592.19392.156.234.129.629.616.612.513.114.60Q42019

Q12020

Q22020

Q32020

Q42020

Q12021

Q22021

Q32021

Q42021

Q12022

Q22022

Q32022

Q42022

Q12023

Q22023

Q32023

Q4202338Description:Ozonusersplacedmorethan326millionordersonthee-commerceplatforminthefourthquarterof2023,up87percentfromthecorrespondingquarterofthepreviousyear.TheordercountfromSeptembertoDecember2023wasthehighestovertheobservedperiod.ꢀOzonhadthesecond-largestnumberofordersamongonlinestoresinRussia.ReadmoreNote(s):Russia;Q42019toQ42023Source(s):ozon.ruNumberofactivesellersonYandex.Marketfrom2021to2023(in1,000s)NumberofYandex.Marketactivesellers2021-20239078.18070605040302010043.723.920212022202339Description:ThenumberofactivesellersonYandex.Market,aRussianonlinemarketplace,increasedsteadilyovertheobservedperiod.Inthelastquarterof2023,itexceeded78,000.

ReadmoreNote(s):Russia;2021to2023Source(s):YandexNumberofactivebuyersonYandex.Marketfrom2021to2023(inmillions)NumberofYandex.Marketactivebuyers2021-20232018.518161412108149.8642020212022202340Description:ThenumberofactivebuyersonYandex.Market,aRussianonlinemarketplace,increasedsteadilyovertheobservedperiod.Inthelastquarterof2023,itexceeded18million.

ReadmoreNote(s):Russia;2021to2023Source(s):YandexNumberofstock-keepingunits(SKUs)ofYandex.Marketfrom2019to2023(inmillions)NumberofYandex.MarketSKUs2019-202360504030201057.141.722.620.602019202020212022202341Description:Thenumberofstock-keepingunits(SKUs)oftheonlinemarketplaceYandex.Marketincreasedtoover57millionin2023,upfromtwomillionin2020.Thenumberofactivesellersonthee-commerceplatformexceeded78,000.

ReadmoreNote(s):Russia;2019to2023Source(s):YandexNumberofstock-keepingunits(SKUs)ofMegamarketfrom2022to2023(inmillions)NumberofMegamarketSKUs2022-202370605040302010066.330.92022202342Description:Thenumberofstock-keepingunits(SKUs)oftheRussianonlinemarketplaceMegamarketincreasedtoover66millionin2023.Thefiguremorethandoubledfromthepreviousyear.ReadmoreNote(s):Russia;2022to2023Source(s):Kommersant;MarketplaceLLC/MegamarketCHAPTER

06AdvertisingShareofdigitaladvertisingspendinginRussiain2023,byindustryDigitaladvertisingspendingshareRussia2023,byindustryShareofadspending0%2%4%6%8%10%12%11.9%14%FinancialservicesOnlinemarketplaces9%Developerservices7.7%TransportationandrelatedgoodsHouseholdappliancesandelectronicsOnlinevideoplatformsandstreamingservicesBettingcompanies7%6.5%4.3%4.1%4%3.9%ApparelandshoesFoodtradeanddeliveryConstructionandrepairservices3.3%44Description:FinancialservicesweretheleadingsegmentintheRussiandigitaladvertisingmarketbyspending,accountingforashareofalmost12percentin2023.Onlinemarketplacessellinggoodsandservicesindifferentcategoriesfollowed,havingoccupiedninepercentofthetotalexpenditure.ReadmoreNote(s):Russia;2023Source(s):Adindex;DigitalBudgetInteractiveadvertisingexpenditureinRussiafrom2022to2023,bysegment(inbillionRussianrubles)InteractiveadvertisingexpenditureinRussia2022-2023,bysegmentSpendinginbillionRussianrubles2023

2022050100150200250300350400352.9PerformanceE-retailmediaClassifieds265.7163.5501409848.7BrandingbannersMobileoperatoradsBrandingvideoMessengeradsInfluencermarketingAudioads3430202624.1201018120.740.627.4Other5.745Description:PerformanceadvertisingwasthelargestsegmentofinteractiveadvertisinginRussia.In2023,thetotalspendingonperformanceadsinthecountryreachedaround353billionRussianrubles.Theexpenditureonbrandingbannerswasmeasuredatapproximately49billionRussianrubles.ReadmoreNote(s):Russia;2022to2023Source(s):InteractiveAdvertisingDevelopmentAssociation(Russia)Year-over-yeargrowthrateofinteractiveadvertisingexpenditureinRussiain2023,byselectedsegmentInteractiveadvertisingmarketgrowthinRussia2023,bysegmentSpendinggrowth100%0%50%150%200%E-retailmediaMessengeradsMobileoperatoradsInfluencermarketingClassifieds227%100%50%50%43%43%BrandingbannersPerformance33%Audioads17%BrandingvideoOther8%30%46Description:Theperformancesegmentoftheinteractiveadvertising