机构研究报告 外文版培训课件

DIGITAL

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TRENDSTikTokCHAPTER

01OverviewLeadingmediaandentertainmentbrandsworldwidein2024,bybrandvalue(inbillionU.S.dollars)Mostvaluablemedia&entertainmentbrandsworldwide2024BrandvalueinbillionU.S.dollars300

4000100200500600700800GoogleFacebook683.07166.75Instagram113.92Netflix74.92Youtube66.88LinkedIn65.360.4TikTokWeChat55.86Disney42.6417.48(TencentVideo)4Description:In2024,Googlerankedasthemostvaluablemediaandentertainmentbrandworldwide,withabrandvalueof683billionU.S.dollars.Facebookrankedsecond,valuedataround167billiondollars.PartoftheTencentGroup,WeChatand(TencentVideo)hadabrandvalueof56billionand17.5billiondollars,respectively.ReadmoreNote(s):Worldwide;2024Source(s):KantarMediausageinaninternetminuteasofDecember2024Mediausageinanonlineminute2024Per

minute115117600029900000025110000013890000043600000188000005900000StepstakenbyAmericansMeetingminutesrecordedonMSFTTeamsEmailssentReelsplayedonFacebookandInstagramUSDspentbyglobalCyberweekshoppersTextmessagessentSearchesonGoogleYouTubevideoswatchedSnapssentonSnapchatAnswersfromSiri347222233000001041666MessagessentonSlack1040000Netflixhoursstreamed3629625Description:Inthedigitalage,everyminutecountsasbillionsofusersengagewithonlineplatformsworldwide.Theyear2024sawanastounding251.1millionemailssent,138.9millionReelsplayedonFacebookandInstagram,and5.9millionGooglesearchesconductedevery60seconds.ReadmoreNote(s):Worldwide;2024Source(s):Domo;SocialMediaTodayMostpopularsocialnetworksworldwideasofApril2024,bynumberofmonthlyactiveusers(inmillions)Mostusedsocialnetworks2024,bynumberofusersNumberofactiveusersinmillionsFacebookYouTube3,0652,504InstagramWhatsApp¹TikTok2,0002,0001,582WeChat1,343FacebookMessengerTelegramSnapchatDouyin1,010900800755700KuaishouX/Twitter611598WeiboQQ554498Pinterest6Description:MarketleaderFacebookwasthefirstsocialnetworktosurpassonebillionregisteredaccountsandcurrentlysitsatmorethanthreebillionmonthlyactiveusers.MetaPlatformsownsfourofthebiggestsocialmediaplatforms,allwithmorethanonebillionmonthlyactiveuserseach:Facebook(coreplatform),WhatsApp,FacebookMessenger,andInstagram.Inthethirdquarterof2023,FacebookreportedaroundfourbillionmonthlyꢀcoreFamilyproductusers.

ReadmoreNote(s):Worldwide;April2024;socialnetworksandmessenger/chatapp/voipincluded;figuresforTikTokdoesnotincludeDouyinSource(s):DataReportal;Meltwater;WeAreSocialLeadingmobileappsworldwideinMarch2024,bydownloads(inmillions)Mostdownloadedmobileappsworldwide2024Numberofdownloadsinmillions01020304050605970FacebookInstagramTikTok5846WhatsAppTelegram4227Threads2423232221CapCutMessengerSnapchatWhatsAppBusiness7Description:InMarch2024,Meta-poweredappsFacebookandInstagramwerethemostdownloadedmobileappsworldwide,with59millionand58milliondownloads,respectively.SocialvideoappTikTokfollowedwith46milliondownloads.Meta-ownedmicrobloggingplatformThreadsgenerated24milliondownloadsduringthelastmonthoftheyear.ReadmoreNote(s):Worldwide;March2024;iOSAppleAppStoreandGooglePlayStoreSource(s):AppfiguresCHAPTER

02PerformanceNumberofTikTokdownloadsfrom1stquarter2018to4thquarter2024(inmillions)TikTokglobalquarterlydownloads2018-2024350300313.53263.44243.01250232.14232.94207.02197.04196.86193.0920015010050183.73179.57177.53167.02113.8702018

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Q49Description:Inthefourthquarterof2024,TikTokgeneratedaround186milliondownloadsfromusersworldwide.InitiallylaunchedinChinafirstbyByteDanceasDouyin,theshort-videoformatwaspopularizedbyTikTokandtookovertheglobalsocialmediaenvironmentin2020.Inthefirstquarterof2020,TikTokdownloadspeakedatover313.5millionworldwide,upby62.3percentcomparedtothefirstquarterof2019.

ReadmoreNote(s):Worldwide;Q12018toQ42024;iOSandAndroidcombinedSource(s):AppMagicMarketswiththehighestgrowthofTikTokdownloadsfromtheAppleAppStorein4thquarter2024GrowthofTikTokiOSdownloadsworldwideQ42024,bymarketGrowthcomparedtopreviousquarter2%

4%-2%0%6%8%10%ColombiaCzechia8.27%3.94%RomaniaAzerbaijanTaiwan1.65%1.5%1.07%SouthKoreaNetherlandsAustria0.3%-0.56%-0.67%-0.72%PortugalVietnam-1.11%10Description:Inthelastquarterof2024,TikTokdownloadsviatheAppleAppStoreonlyexperiencedanincreaseofeightpercentinColombia.ThepopularsocialvideoappexperiencedfourpercentgrowthiniOSdownloadsintheCzechRepublicmarket,whileRomaniasawtheappdownloadsamongiOSusersgrowbyaround1.6percent.ReadmoreNote(s):Worldwide;Q42024;QoQgrowthSource(s):AppMagic;StatistaCountrieswiththehighestgrowthofTikTokdownloadsfromtheGooglePlayStorein4thquarter2024GrowthofTikTokGooglePlaydownloadsworldwideQ420234bycountryGrowthcomparedtopreviousquarter10%

15%0%5%20%25%RussiaNetherlandsNigeria22.52%20.15%19.2%ArgentinaNorway14.79%10.04%SaudiArabiaCzechia6.74%6.25%5.78%5.75%BrazilIndonesiaBelgium3.37%11Description:Accordingtorecentindustrymeasurements,TikTokdownloadsamongRussianAndroidusersexperienceda22.5percentincreasecomparedtothepreviousquarter.TheNetherlandswasthesecondfastest-growingmarketforthesocialvideoappsensation,with20percentquarter-over-quarterincreaseindownloadsviatheGooglePlayStore.Nigeria,whichisoneofTikTok'smainmarkets,rankedthirdwith19percentdownloadincreaseinthelastregisteredquarter.

ReadmoreNote(s):Worldwide;Q42024;QoQgrowth,AndroidonlySource(s):AppMagic;StatistaTikTokin-apppurchaserevenuesworldwidefrom1stquarterof2018to4thquarter2024(inmillionU.S.dollars)TikTokmobileappglobalIAPrevenues2018-20241,2001,000800932.31803.15765.58652.66654.19603.28600407.014002000285.98274.36143.3834.9814.184.5772018

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Q412Description:Inthefourthquarterof2024,TikTokgeneratedapproximately1.123billionU.S.dollarsinrevenuesfromusersworldwide.Between2020andtheendof2024,TikTok'sin-apprevenuesexperiencedstaggeringgrowth,goingfrom274millionU.S.dollarsinthethirdquarterof2020toover800millionU.S.dollarsinthefourthquarterof2023.ReadmoreNote(s):Worldwide;Q12018toQ42024;GooglePlayandAppleAppStorecombined;IAPrevenuesreducedbyplatformfeesandtaxesSource(s):AppMagicLeadingmarketsbasedonTikTokiOSrevenuein4thquarter2024(inmillionU.S.dollars)TikTokiOSrevenueinleadingmarketsQ42024RevenueinmillionU.S.dollars200

250050100150300350400450451.95500ChinaUnitedStatesJapan176.639.41SwitzerlandGermany10.829.639.437.967.587.376.64UnitedKingdomTaiwanUnitedArabEmiratesSaudiArabiaCanada13Description:TikTokgeneratedmorethan452millionU.S.dollarsinChinafromiOSinthelastquarterof2024.TheUnitedStatesfollowed,witharevenueof176.6millionU.S.dollarsduringthelastmeasurequarter,whileJapanrankedthirdasthecountrygeneratedoveralmost40millionU.S.dollarsinrevenuesviatheAppleAppStore.ReadmoreNote(s):Worldwide;Q42024;iOSonlySource(s):AppMagicLeadingmarketsbasedonTikTokGooglePlayrevenuein4thquarter2024(inmillionU.S.dollars)TikTokGooglePlayrevenueinleadingmarketsQ42024RevenueinmillionU.S.dollars40

50010203060708090100UnitedStatesGermany91.4734.94Japan23.220.33SwitzerlandSaudiArabiaIndonesia15.4413.42SouthKoreaUnitedKingdomThailand9.967.376.83Taiwan5.8914Description:TikTokgeneratedmorethan91millionU.S.dollarsintheUnitedStatesfromiOSinthelastquarterof2024.Germanyfollowed,witharevenueof35millionU.S.dollarsduringthelastmeasurequarter,whileJapanrankedthirdasthecountrygeneratedoveralmost23millionU.S.dollarsinrevenuesviatheAppleAppStore.ReadmoreNote(s):Worldwide;Q42024;AndroidonlySource(s):AppMagicCHAPTER

03UsageanddemographicsNumberofTikTokusersworldwidefrom2018to2029(inmillions)GlobalTikTokusers2018-20292,5002,3542,2992,2492,1982,1362,0501,9222,0001,5001,0005001,7201,4071,036653.420193470201820202021202220232024*2025*2026*2027*2028*2029*16Description:In2023,TikTokcountedapproximately1.9billionusersworldwide,upbyaround40percentcomparedto2021.Launchedin2017astheinternationalversionofChinese-developedsocialmediaDouyin,TikTokrosetopopularityin2020,reachingapeakofapproximately313.5milliondownloadsduringthefirstquarteroftheyear.Thepopularsocialmediaplatformisforecastedtoreachapproximately2.35billionusersin2029.ReadmoreNote(s):Worldwide;2018to2023;*ForecastReadmoreSource(s):StatistaTikTokpenetrationinselectedcountriesandterritoriesasofOctober2024TikTokpenetrationinselectedcountriesandterritories2024Shareofpopulation0%20%40%60%80%100%120%140%160%SaudiArabia*UnitedArabEmirates*Malaysia*Vietnam133.7%118.5%108.7%94.5%91.5%88.7%87.7%82.5%ThailandChileMexicoIndonesiaPhilippinesColombia75.7%75.5%ArgentinaBrazilSingapore69.1%68.7%68.3%17Description:AsofOctober2024,SaudiArabiaandtheUnitedArabEmirateswerethecountrieswiththehighestTikTokreach,withvirtually133.7percentand118.5percentofthepopulationaged18andolderusingthepopularsocialvideoapp,respectively.Malaysiafollowed,withareachof108.7percent.TheUnitedStatessawaround50.6percentofitsdigitalpopulationusingTikTok,withover120millionusersinthecountry.ReadmoreNote(s):Worldwide;October2024;18yearsandolder;Numberofadultusers*thatadvertiserscanreachonTikTokcomparedtotheadultpopulationSource(s):DataReportal;Meltwater;TikTok;WeAreSocialCountrieswiththelargestTikTokaudienceasofJuly2024(inmillions)CountrieswiththemostTikTokusers2024NumberofTikTokusersinmillions020406080100120140160180IndonesiaUnitedStatesBrazil157.6120.5105.2Mexico77.54VietnamPakistan65.6462.05PhilippinesRussianFederationThailand56.1456.0150.81BangladeshEgypt41.1437.6537.5TurkeyIraq33.1718Description:AsofJuly2024,IndonesiawasthecountrywiththelargestTikTokaudiencebyfar,withalmost157.6millionusersengagingwiththepopularsocialvideoplatform.TheUnitedStatesfollowed,witharound120.5millionTikTokusers.Brazilcameinthird,withalmost105.3millionusersonTikTokwatchingshort-videos.ReadmoreNote(s):Worldwide;July2024;18yearsandolder;basedonaddressableadvertisingaudience;doesnotinlcudeDouyinSource(s):DataReportal;Meltwater;TikTok;WeAreSocialDistributionofTikTokusersworldwideasofJuly2024,byageandgenderTikTok:distributionofglobalaudiences2024,byageandgenderFemaleMale25%20%15%10%5%19.1%18.9%15.9%14.9%8.8%6.9%4.3%3.8%3.7%3.7%0%18-2425-3435-4445-5455+19Description:AsofJuly2024,itwasfoundthataround16percentofTikTok'sglobalaudiencewerewomenbetweentheagesof18and24years,whilemaleusersofthesameageformedapproximately19percentoftheplatform'saudience.Theonlineaudienceofthepopularsocialvideoplatformwasfurthercomposedof15percentoffemaleusersagedbetween25and34years,and19.1percentofmaleusersinthesameagegroup.

ReadmoreNote(s):July204;18yearsandolder;basedonaddressableadaudienceSource(s):DataReportal;Kepios;Meltwater;TikTok;WeAreSocialDistributionofTikTokusersworldwideasofJuly2024,bygenderTikTok:distributionofglobalaudiences2024,bygenderShareofusers0%10%20%30%40%50%60%Female45.2%Male54.8%20Description:AsofJuly2024,approximately45.2percentofTikTokglobaluserswerewomen.Bycomparison,maleusersonthepopularsocialvideoplatformwere54.8percentofthetotal.TikTokgenerated232milliondownloadsfromglobalusersduringthelastquarterof2023.ReadmoreNote(s):Worldwide;July2024Source(s):DataReportal;Kepios;Meltwater;TikTok;WeAreSocialCHAPTER

04CreatorsandcontentMostwatchedTikTokvideoworldwideasofJanuary2025(inmillions)MostwatchedTikTokvideosofalltime2025Numberofviewsinmillions05001,0001,5002,0002,5002,300ZachKing’sMagicRideJamesCharles’ChristmasSistersPartyZachKing’sUnexpectedHidingSpotsLeahHalton’sinvertedlipsync1,7001,100988.2967.1GlassandCakeIllusionbyZachKingMtotheB”lip-syncingbyBellaPorchZachKing’sWetWallIllusion847.3660.5514.9456.9401.8Nyadollie’sbeautytutoriallookSorrelHorseDancingto“SayItRight”AnadorablebabylaughingbyDaexo22Description:ZachKing’s"MagicRide"wasthemostwatchedshort-videoonTikTokasofJanuary2025,withillusionistandactorZackKingamassingover2.3billionviews.TheChristmasvideofrommakeupartistandinfluencerJamesCharlesrankedsecond,with1.7billionviews,whileZackKingcamebacktoclaimthethirdplacewithhisvideo"UnexpectedHidingSpots"at1.1billionviews.ReadmoreNote(s):Worldwide;January2025Source(s):Dexerto;TikTokMost-followedcreatorsonTikTokworldwideasofJanuary2025(inmillions)MostpopularTikTokusersworldwide2025Numberoffollowersinmillions020406080100120140160180KhabaneLamecharlid’amelioMrBeast162.4155.8107.8BellaPoarchAddisonRaeTikTok94.288.58583.182.1KimberlyLoaizaZachKingdomelipa76.8TheRock7623Description:AsofJanuary2025,TikTokcreatorandcomedianKhabaneLamewasthemostfollowedcontentcreatorontheplatform.Lame,whoisbasedinItaly,reached162.4millionsubscribers.InfluencerCharlieD'Ameliofollowedcloselyinsecondpositionwith155.8millionfollowers.JimmyDonaldson-operatingonYouTubeasMrBeast,rankedthird,withatotalof107.8millionfollowers.ReadmoreNote(s):Worldwide;January2025Source(s):SocialBladeAverageTikTokvideolengthin2023and2024(inseconds)TikTok:videoduration20244540353025201510542.6839.5502023202424Description:In2024,TikTokaccountsproducedcontentof42.7secondslengthonaverage.Thisrepresentsanincreasecomparedtothepreviousyear,whentheaveragevideoonTikTokwas39secondslong.AsTikToktestslong-formvideocontentonitsplatform,internetusersintheUnitedStateshavereportedtheChinese-developedplatformastheirfavoriteapptowatchshort-formvideo.ReadmoreNote(s):Worldwide;September2023toMarch2024;basedonnumberoffollowersSource(s):MetricoolAveragereachofTikTokvideosin2023and2024,byaccountsizeTikTok:contentreach2023-2024,byaccountsize2023202480,00070,00060,00050,00040,00030,00020,00010,000070,978.1415,486.2212,903.4412,978.1411,832.7511,880.7611,159.1611,285.69,765.18,141.96TinySmallMediumBigHuge25Description:In2024,TikTokaccountswithupto500followershadareachofover2,665users,upbyover600percentcomparedto2023.Atthesametime,accountsthathadover50,001followersreportedareachofalmost71,000users,anincreasecomparedtothe47,000usersreachedin2023.ReadmoreNote(s):Worldwide;September2023toMarch2024;basedonnumberoffollowersSource(s):MetricoolAverageTikTokcontentengagementratein2023and2024TikTok:contentengagementrate2023-20247%5.77%6%5%4%3%2%1%0%4.64%2023202426Description:In2024,contenthostedonTikTokhadanengagementrateofapproximately4.64percent.Thisrepresentedadecreasecomparedto5.77percentengagementraterecordedbyTikTokcontentduringthepreviousyear.

ReadmoreNote(s):Worldwide;September2023toMarch2024;basedonnumberoffollowersSource(s):MetricoolNumberoflikes,comments,andsharesonTikTokin2023and2024TikTok:numberofinteractions2023-2024202320241,2001,00080060040020001,042.521,014.9569.558.5115.6519.08LikesCommentsShares27Description:In2024,TikToksawthenumberofcommentsonitscontentincreasetoanaverageof19,anincreasecomparedtothe15.65commentsrecordedonaveragein2023.Thenumberofaveragelikesexperiencedamoderateincrease,whilethenumberofsharesdecreased.In2024,videosonTikTokhadanaverageof58.5shares,downfromthe69.5sharesrecordedonaveragein2023.

ReadmoreNote(s):Worldwide;September2023toMarch2024;basedonnumberoffollowersSource(s):MetricoolCHAPTER

05CommunityguidelinesenforcementNumberofTikTokvideosremovedfromtheplatformfrom3rdquarter2020to1stquarter2024(inmillions)TikTok:videosremoved2020-2024200180160140176.46166.99136.53113.81120110.95106.48102.3110080604020091.459185.7985.781.5261.9546.1143.09Q32020

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Q1202429Description:Duringthe1stquarter2024,approximately166.99millionTikTokvideoswereremovedfromtheplatform,downbyaroundfivepercentcomparedtothepreviousquarter.Duringthelastmeasuredquarter,thenumberofTikTokvideosꢀremovedbyautomationrepresentedapproximately72percentofthetotalnumberofremovedvideosfromtheplatform.ReadmoreNote(s):Q32020toQ12024Source(s):TikTokCountrieswiththehighestnumberofTikTokvideoremovalsin1stquarter2024(inmillions)TikTok:numberofvideosremovedbycountryQ12024Number

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millionsUnitedStatesPakistanIndonesiaBangladeshBrazil35.1520.214.927.176.394.384.264.033.323.2IraqPhilippinesUnitedKingdomVietnamTurkeyEgypt2.672.672.5CanadaMexico30Description:Duringthefirstquarter2024,theUnitedStateswasthemarketwiththehighestnumberofTikTokvideosremoved,withapproximately35.15millionvideosremoved.Pakistanrankedsecond,with20millionvideosremovedfromthesocialvideoplatform,whileIndonesiafollowed,withalmost15millionvideosremovedintheexaminedperiod.Duringthemeasuredperiod,almost177millionvideoswereremovedfromTikTok.

ReadmoreNote(s):Worldwide;Q12024Source(s):TikTokNumberofTikTokvideosremovedfromtheplatformbyautomationfrom3rdquarter2020to1stquarter2024(inmillions)TikTok:videosremovedbyautomation2020-202414012010080129.33128.388.7266.44604020053.2953.4948.0146.934.7331.0128.3916.968.834.923.37Q32020

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Q1202431Description:Duringthefirstquarterof2024,approximately129.33millionTikTokvideoswereremovedfromtheplatformbyautomation,upbyalmostonepercentcomparedtothepreviousquarter.Duringthelastmeasuredquarter,thenumberofTikTokvideosremovedbyautomationrepresentedashareof72percentoftheꢀtotalnumberofremovedvideosfromtheplatform.

ReadmoreNote(s):Worldwide;Q32020toQ12024Source(s):TikTokNumberofTikTokaccountsremovedfromtheplatformfrom3rdquarter2020to1stquarter2024(inmillions)TikTok:accountsremoved2020-2024250200150204.82195.24100.0310076.4476.1770.6364.7859.4344.4450024.1117.0114.9511.154.491.62Q32020

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Q1202432Description:Duringthefirstquarterof2024,approximately195millionaccountswereremovedbyTikTokduetocommunityguidelineviolations.Over20millionꢀTikTokaccountswereremovedfromtheplatformbecausesuspectedofbeingoperatedbyusersundertheageof13duringthelastmeasuredquarter.ReadmoreNote(s):Worldwide;Q32020toQ12024Source(s):TikTokNumberofTikTokaccountsremovedfromtheplatformfrom3rdquarter2020to1stquarter2024,byreasonTikTok:accountremoved2020-2024,byreasonAccountssuspectedtobeundertheageof13250,000,000FakeaccountsOtheraccounts200,000,000150,000,000100,000,00050,000,0000Q32020

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Q1202433Description:Duringthefirstquarter2024,approximately21.6millionTikTokaccountswereremovedfromtheplatformduetosuspicionofbeingoperatedbyusersundertheageof13.Duringthelastmeasuredperiod,around171millionfakeaccountswereremovedfromfakeaccountsremovedfromTikTok.ReadmoreNote(s):Worldwide;Q32020toQ12024Source(s):TikTokNumberofTikToklivestreamingvideosessionssuspendedin2ndquarter2023and3rdquarter2024(inmillions)TikTok:livevideosessionssuspended2024141212.7712.311.729.61088.078.016420Q22023Q32023Q42023Q12024Q22024Q3202434Description:Duringthefourthquarter2023,approximatelyeightmillionlivestreamingvideosessionsthattookplaceonTikTokwereinterrupted.Thisrepresentsadecreasefromthepreviousquarter,whenaround10millionlivesessionsontheplatformweresuspendedduetoguidelines.ReadmoreNote(s):Q22023toQ32024Source(s):TikTokNumberofTikToklivestreamingvideosessionsrestoredin2ndquarter2023and3rdquarter2024TikTok:livevideosessionsrestored20241,000,000900,000800,000700,000600,000858,674602,168531,226483,888500,000375,137400,000300,000200,000100,0000252,045Q22023Q32023Q42023Q12024Q22024Q3202435Description:Duringthethirdquarter2024,approximately860,000livestreamingvideosessionsthatwereinitiallysuspendedonTikTokwererestored.Oftheapproximately12millionstreamingsessionssuspended,onlylessthansevenpercentwererestoredinthelastexaminedquarter.ReadmoreNote(s):Q22023toQ32024Source(s):TikTokNumberofadvertsremovedonTikTokfrom1stquarter2021to3rdquarter2024TikTok:adsremoved2021-2024AdsremovedduetoaccountactionsAdsremovals16,000,00014,000,00012,000,00010,000,0008,000,0006,000,0004,000,0002,000,000845,8262,574221,56306,24496,66294,26414,45540,03757,64253,08319,55635,29953,81487,73920,62925,56683,13181,85715,89942,0070,815993,54339,63976,02

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Q32024829,21036Description:Duringthethirdquarterof2024,thesocialvideoplatformTikTokremovedapproximately3.68millionadsduetoaccountactions.Inthelastmeasuredquarter,theplatformconductedanadditional1.92millionadsremovals.

ReadmoreNote(s):Worldwide;Q12021toQ32024Source(s):TikTokNumberoffakeinteractionspreventedonTikTokfrom2ndquarter2021to1stquarter2023(inbillions)TikTok:fakeengagementprevented2021-2024FakelikesFakefollowersrequests35302520151056.054.894.769.92.0821.547.52.796.818.3923.587.2622.530.639.618.0417.5916.5914.6511.9210.185.487.815.30Q22021Q32021Q42021Q12022Q22022Q32022Q42022Q12023Q22023Q32023Q42023Q1202437Description:Duringthefirstquarterof2024,thesocialvideoplatformTikTokpreventedover23.58billionfakelikesonitscontentduetoinauthenticengagementandfakeaccountsactivity.Thisrepresentsanincreasefromthepreviousquarter,whenthenumberoffakelikespreventedwasapproximately22.53billion.Additionally,theplatformpreventedoversixbillionfakefollowerrequestsduringthelastmeasuredquarter,upfromtheamountofpreventedfakefollowersrequestsrecordedin[...]

ReadmoreNote(s):Worldwide;Q22021toQ12024Source(s):TikTokCHAPTER

06DouyinusageinChinaNumberofmonthlyactiveusersofpopularshortvideoappsinChinainSeptember2024(inmillions)MonthlyactiveusersofleadingshortvideoappsinChina2024Numberofmonthlyactiveusersinmillions300

4000100200500600700800DouyinKuaishou747.96470.55XiguaVideoDouyinHuoshanWeSee(Weishi)BoboVideoKuaiVideo(360)Meipai91.975.8275.0926.5218.8818.5718.1613.92233LeyuanKuaiyin39Description:Douyin,theoriginalChineseversionofTikTokdevelopedbyBytedance,remainedastheleaderinChina’sshort-formedvideoscene.InSeptember2024,theappboastedtohave748millionactiveusersacrossthecountry.Itsclosestrival,Kuaishousawarapidactiveuserlossdownto471million.ReadmoreNote(s):China;September2024Source(s):iiMediaResearchNumberofmonthlyactiveusersofDouyininChinafromDecember2022toSeptember2024(inmillions)MonthlyactiveusersofDouyininChina2022-2024785780779.29777.34775770765760755750745740772.57772.34770.05769.51768.55768.53767.28760.96760.67759.66758.27755.44755.46751.58751.14749.61749749.16747.96747.56Dec'22Jan

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'2440Description:Bite-sizedvideoformathastakensocialmediausagetoanotherlevel.Douyin,TikTok’ssisterapp,istheChinesehouseholdnameforshort-formvideos.InSeptember2024,theapphadamassed748millionmonthlyactiveusersinthecountry.

ReadmoreNote(s):China;December2022toSeptember2024Source(s):iiMediaResearchShareoflivestreamingusersontheshortvi