2026年世界旅游目的地数智竞争力报告

世界方s、方世界方s、方成r们耳关worldTourismcitiesFederationpacificAsiaTravelAssociationworldTourismDestinationDigitalandsmartcompetitivenessReport(2026)世界旅游目的地数智竞争力报告(2026)WorldTourismDestinationDigitalandSmartCompetitivenessReport（2026）CONTENTSCONTENTS目录Foreword 2前言DefinitionofDigitalandSmartCompetitiveCity 5数智竞争力城市定义DigitalandSmartCompetitivenessinContext 8数智竞争力发展背景 研究方法ScoringCriteria—Reinterpretingthe10SelectionCriteriaThroughaDigitalandAILens 评分标准—从数智化视角重新解读十大评选标准Top20CitiesofDigitalandSmartCompetitiveness–2026ReportResults 2026年度报告结果：20强数智竞争力城市DetailedCaseStudies–Top20CitiesofDigitalaSmartCompetitiveness 20强数智竞争力城市详细案例研究 北京—全球领先的数字文化之都 KeyInsightsandTrendsfromtheTop20DigitalandSmartCompetitiveCities 20强数智竞争力城市的核心洞察与发展趋势TourismPolicyImplicationsforDigitalandSmartCompetitivenessCities 数智竞争力城市的文旅政策启示ARoadmapforDigitalandSmartCompetitiveCity 数智竞争力城市建设路线图KeyPerformanceIndicators(KPIs)forDigitalandSmartCompetitiveCity 数智竞争力城市核心绩效指标（KPI）RapidAssessmentforDigitalandSmartCompetitiveCity 数智竞争力城市快速评估体系ExpertContributors 专家团队Abbreviations 术语解释ForewordForewordAscitiescompetemoreintenselyforvisitors,investment,talent,andglobalinfluence,tourismcompetitivenesshasbecomeadefiningdimensionofurbansuccess.TheWorldTourismDestinationDigitalandSmartCompetitivenessReportwasestablishedtoprovideaconsistent,evidence-basedframeworkforunderstandinghowcitiesacrosstheglobeperforminanincreasinglycomplexenvironment.Followingthesuccessfullaunchoftheinaugural2025report,this2026reportbuildsonthatfoundationwithafocusedthematiclensondigitaltransformationandartificialintelligenceincitytourism.The2026WorldTourismDestinationDigitalandSmartCompetitivenessReport(Hereinafterreferredtoas"thereport")retainsthesamecoreselectioncriteria,structure,andcomparativemethodologyintroducedinthefirstreport.Thiscontinuityisdeliberate.Itensurescredibility,comparability,andlong-termvalueforcities,tourismboards,policymakers,andindustrypartners.Atthesametime,the2026reportreinterpretsthesecriteriathroughadigitalandAIlens,reflectingtherealitythattechnologyisnowcentraltohowdestinationsaremarketed,managed,experienced,andgoverned.应运而生，旨在搭建一套连贯统一且基于趋复杂的发展环境中所展现的综合实力。年版在原有框架基础上深耕细作，将核心主题聚焦于城市文旅产业的数字化转型与《2026年世界旅游目的地竞争力报告》与行业合作伙伴提供长期参考价值。与此同时，鉴于科技早已成为目的地营销、运2026年版从数智化视角重新解读了各项22026WorldTourismDestinationDigitalandSmartCompetitivenessReport世界方世界方s方成市耳关worldTourismcitiesFederation世界方s方成世界方s方成市耳关worldTourismcitiesFederationDigitalandSmartcapabilityisnolongeranoptionalenhancementforleadingtourismcities.Itunderpinseverythingfromdestinationbrandingandvisitorinformationtomobility,ticketing,payments,crowdmanagement,sustainabilitymonitoring,andbusinessevents.Artificialintelligence,dataplatforms,andsmartcitysystemsareincreasinglyshapinghowcitiesoptimisevisitorflows,personaliseexperiences,supportyear-rounddemand,andbalancetourismgrowthwithliveabilityforresidents.Thisreportexamineshowtheworld’smostcompetitivecitiesareintegratingthesetoolsintocoherenttourismstrategiesratherthandeployingtechnologyinisolation.发展监测及商务会奖活动等文旅产业全链慧城市系统正深刻改变着城市优化客流调平衡文旅发展与居民宜居性的底层逻辑。本报告深度剖析了全球最具竞争力的城市如何将这些技术工具融入系统性的文旅发The2026rankingreflectsthegrowingleadershipofAsianandMiddleEasterncitiesindigitaltourisminnovation.Beijing'sachievementsdemonstratethatthescaleofthecity,itsgovernancecapabilities,investmentinsmartinfrastructure,andthestrategicapplicationofdigitalplatformsallworktogethertojointlybuildaglobalcompetitiveculturalandtourismecosystem.OthercitiesacrossAsiaandtheMiddleEast,alongsideleadingEuropeanandNorthAmericandestinations,demonstratethatdigitalmaturity,whenalignedwithstrongculturalassets,effectiveinstitutions,andclearpolicydirection,isnowadecisivecompetitiveadvantage.2026年度榜单凸显了亚洲与中东城市在数字文旅创新领域持续提升的引领地位。智慧基建投入与数字平台的战略运用相辅相成，协同构建出具备全球竞争力的文旅与欧美头部文旅目的地共同印证了一个核心结论：当数字化发展成熟度与深厚文化底蕴、高效制度体系、清晰政策导向同频共振时，便会形成城市文旅产业中的决定42026WorldTourismDestinationDigitalandSmartCompetitivenessReportConsistentwiththefirsteditionreportin2025,thecorevalueofthisreportliesinexploringthepotentialofurbandevelopment,establishingurbanbenchmarks,andshapingthecityimage.Throughdetailedcasestudies,cross-cityinsights,andarefinedRapidAssessmentframework,itofferspracticalguidancefortourismboardsandcitygovernmentsseekingtostrengthencompetitivenessinarapidlychangingenvironment.Thefindingsreinforceacentralprinciple:technologydeliversvalueintourismonlywhenitisembeddedwithinstronggovernance,clearbranding,inclusivepolicy,andacommitmenttohigh-qualityvisitorexperiences.The2026ReportalsomarksanimportantstepintheevolutionoftheReportasanannualpublication.Bymaintainingastablemethodologicalcorewhileapplyingdifferentthematiclensesovertime,theReportcantrackhowcitiesadapttomajorstructuralshifts(whetherdigitaltransformation,sustainability,resilience,culture,orinclusivegrowth)withoutchangingtherulesofcomparison.Thisapproachensuresthatcitiescanbenchmarkprogressyearonyearwhileremainingresponsivetoemergingglobalpriorities.Itisourhopethatthisreportwillsupportcitiesatallstagesoftourismdevelopment,whethergloballeadersorambitiouschallengers,tobetterunderstandtheircompetitiveposition,learnfrominternationalbestpractice,anddesigntourismstrategiesthatareinnovative,resilient,andfuture-ready.Inanerawherecitiesareincreasinglydefinedbyhowintelligentlytheymanagegrowth,thelessonsfromtheworld’sleadingdigitaltourismdestinationsaremorerelevantthanever.与2025年首版报告保持一致，本报核心价值在于挖掘城市发展潜力，树立城市标杆、塑造城市形象。通过深度案例研究、跨城市对比洞察与优化后的快速评估场环境中提升竞争力。报告的研究结论始终坚守一项核心原则：唯有将科技与稳健高品质游客体验建设融合，方可真正释放2026年度报告能够持续追踪城市应对数这一模式既保障了城市年度发展成果对标分析的连贯性，又能及时响应全球新兴发文旅发展阶段的城市—无论是全球领跑者，还是雄心勃勃的追赶者，均能借此更清晰地认知自身的竞争定位，借鉴国际最城市发展格局日益取决于自身增长的智慧化治理，全球头部数字文旅目的地的发展世界方s方世界方s方成市耳关worldTourismcitiesFederationDefinitionofDigitalandSmartCompetitiveCityInthecontextofthe2026WorldTourismDestinationDigitalandSmartCompetitivenessReport,DigitalandSmartCompetitiveCityareurbandestinationsthatdemonstrateastrongandmeasurableabilitytoattract,manage,andenhancetourismthroughthestrategicuseofdigitaltechnologiesanddata,whilemaintaininghighstandardsoflivability,sustainability,culturalintegrity,andeconomicperformance.DigitalandSmartCompetitiveCityisnotdefinedsolelybythepresenceofadvancedtechnologyorsmartinfrastructure.Rather,itisdistinguishedbyitscapacitytoapplydigitalandAI-enabledsolutionsacrosstheentiretourismecosystem,fromplanningandgovernancetomarketing,visitorexperience,anddestinationmanagement.Thesecitiesusedigitaltoolstoreducefriction,improveaccessibility,strengthenglobalvisibility,anddelivermorepersonalised,efficient,andresilienttourismoutcomes.是指通过战略性运用数字化技术与数据资始终保持高水准的宜居性、可持续发展能数智竞争力城市的核心价值不仅在于拥有化与人工智能解决方案贯穿文旅生态全链验、目的地运营管理的各个环节。这类城终打造出更具个性化、高效率与抗风险能62026WorldTourismDestinationDigitalandSmartCompetitivenessReportInsuchcities,digitalcapabilityisembeddedwithinbroaderurbanandtourismstrategies.Tourismboards,citygovernments,culturalinstitutions,transportauthorities,andprivate-sectorplatformsworktogethertoleveragetechnologyinwaysthatenhancecompetitiveness.Thisincludestheuseofdataanalyticstoinformdecision-making,AI-drivenmarketingandcontentdistribution,smartmobilityandwayfindingsystems,digitalticketingandpaymentsolutions,andreal-timevisitorinformationandmanagementtools.LeadingexamplessuchasBeijing,Singapore,Seoul,andShanghaiillustratehowdigitaltransformationcanbescaledacrosscomplexurbanenvironmentstosupportbothinternationalanddomestictourismgrowth.管部门、城市政府、文化机构、交通管理部门与私营领域平台企业协同发力，以技术赋能城市文旅竞争力提升。具体实践包行与导览体系，落地数字票务与支付解决北京、新加坡、首尔、上海等全球标杆案例，均印证了数字化转型能够在复杂城市AdefiningfeatureofDigitalandSmartCompetitiveCityistheirabilitytoconnectdigitalinnovationwithauthenticdestinationappeal.Culturalheritage,museums,UNESCOWorldHeritageSites,creativedistricts,andmajorvisitorattractionsareincreasinglyinterpretedandpromotedthroughdigitalstorytelling,immersivecontent,andplatform-baseddistribution.InBeijing,forexample,digitaltechnologiesareusedtoenhanceaccesstoworld-classheritageassetsandtocommunicatethecity’sculturaldepthto