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DIGITAL
GOLD
TableofContents
Foreword4
ExecutiveSummary
5
Thedigitalgoldmarkettoday:anicheataninflectionpoint
Whyappealisnot(yet)converting
11
Theresult:a$160billionmarketby2031
17
Anewgenerationofgoldinvestors
23
5
Whattowatch:
foursignsofabreakout
27
Glossary
31
Methodology33
BCG
Foreword&
ExecutiveSummary
BCG
4
WORLD
FOREWORDDIGITALGOLD|MARKETREPORT
Foreword
ByDavidTait
ChiefExecutiveOfficer,
WORLDGOLDCOUNCIL
Theappealofgoldhasenduredforthousandsofyearsbecause
whatitrepresentshasnotchanged:ascarce,physical,trustedandstrategicasset,andareliablestoreofvalue.However,asthefinancialworldbecomesincreasinglydigitalised,thegoldmarketmustadapt.Tokenisationanddigitalinfrastructurewillbethearchitectures
throughwhichanewglobalmarketwillbebuilt.
TheWorldGoldCouncilwasfoundedtosustainandstrengthentrustandintegrityinthegoldmarket,andthatmandateiswhywearesteppingintothedigitalgoldmarket.WeintendtolaunchGoldasaService,asharedinfrastructuretoenabledigitalgoldproductissuance,becauseweareconfidentofthescaleoftheopportunity.Thisreportreinforcesthatconfidence
withdataandproofpointsdrawnfromaglobalconsumersurveyandin-depthconversationswithindustryexperts.
Wearealsorealisticaboutthescaleofthetask
ahead,whichincludeschallengesaroundtrust,
access,productutilityandcostthathaveconstrainedmarketgrowthtodate.Thereismuchworktodo,
andnosingleinstitutioncantackleeverythingalone.Indeed,buildingaliquidandtrusteddigitalgold
marketwillrequiretheindustrytoembracethesamestandards,andweareaskingourpeersandcolleaguestoworkwithustobringthatvisiontolife.Industry-
wide,open,andvoluntarystandardsontransparencyandinvestorprotectioncouldhelpbuildtrust.
Regulatoryclaritymattersasmuchasany
technicalinfrastructure.Whererulesareunclearor
inconsistent,digitalproductsstruggletoscale,evenwhendemandisstrong.Governmentsandregulatorshaveavitalroletoplay,andwewillcontinuetoworkwiththemtomovetheagendaforward.
Digitalgoldpresentsbothinvestorsandproviders
withasignificantopportunity.Whatmustcomenextiscollaborationtoensurethegrowingmarketmeetstheneedsofallthosewhowanttotakepart.
BCG
WORLD
DIGITALGOLD
MARKETREPORT
EXECUTIVESUMMARY
ExecutiveSummary
Thephysicalinvestmentgoldmarketisworthabout$13trillion.
Butdigitalgold,includingvaulteddigitalgoldandtokenisedgold,representslessthan1%oftheglobalmarket.
Whydoesitmatter?
Weareseeingsignsofaninflectionpoint.Withmorerecentlylaunchedtokenisedproductstriggeringa
surgeinactivity,thefledglingdigitalgoldmarkethasgrownintoa$45-$55billion¹category.Tokenised
goldgenerated$90billionofcumulativespottradingvolumesinthefirstquarterof2026,morethanin
thewholeof20252.Moreimportantly,widerfinancialmarketsareinthemidstofastructuraldigital
transformation.Asaresult,tokenisedinvestmentsareincreasinglymainstream.
Forthepurposesofthisreport,andtounderstand
digitalgold'spotential,wesurveyedmorethan12,000retailinvestorsgloballyandinterviewed20leading
experts,helpingusunpackthedriversofadoptionandfactorsshapingdemand.Ourkeyfinding:
Appealisstrongbutisnot(yet)convertingat
scale.Nearly9in10retailinvestorssignalawillingnesstoinvestindigitalgoldundertherightconditions.
1.RefertotheMethodologysectionforfurtherdetailonhowthesefigureswerecalculated
2.CoinGeckoRWAReport2026
EXECUTIVESUMMARYDIGITALGOLD|MARKETREPORT
Ourmodellingsuggeststhatifstakeholdersaddresstheprincipalbarrierstoadoption,theycanboostbothparticipationandportfolioallocations,unlockingupto$700illion3inlatentdemand.Fullyrealised,
thiswouldcreateamarketthatroadlymatchesphysicallyackedgoldETFstoday.
$700B
Totallatentdemandfordigitalgoldinthelongterm
Perhapsamorerelevantquestionis:howmuch
potentialdemandcanbeconvertedintoinvestmentoverthenextfiveyears?Ourbasecaseisthatthe
digitalgoldmarketcouldgrowatapproximately27%CAGR,reaching$160–$170illiony20314.
Fulfillingthispotentialwillbecontingentonmarketparticipantsaddressingfourbarriers:
1
Trustastheswingfactor.Nearlyfourinfiveinvestorssaytheirpriorityistotrustthe
providerbeforeinvesting:whenaskedwhatwould
makethemmoreopentodigitalgold,themost
citedanswerisevidencethattheproductissafeandlegitimate.Anotherimportanttrustleverisaclearandaccessiblepathtoredeemholdingsforphysicalgold,whichwouldgiveinvestorsconfidencethatareal
assetbackstheirposition.Regulationandconsumerprotection,seenacrossinvestorsegmentsasakeybarriertoentrywillplayanimportantrole,too.
2
Accessthroughfamiliarchannels.
Wheredigitalgoldisembeddedinmainstreamchannelssuchassuper-apps,paymentplatformsandbankingapps,asseeninIndia,ChinaandIndonesia,penetrationisuptoseventimeshigherthanin
marketswheresuchdistributiondoesnotyetexist.
3
Newutilitiesforgold.Unlockinglatentdemandpartiallyhingesonwhatdigitalgoldcanbeusedfor,notjusthoweasyitistobuy.Yieldgeneration,enabledbylendingoruseascollateral,isthetop-citeduniquesellingpoint,aheadofbeingabletouseittomakepayments.Thispointstoa
potentiallysignificantshift:productinnovationcouldgiveinvestorsnewwaystousegold,alongsideitslong-standingroleasastoreofvalue.
4
Competitivepricingisaprerequisite.
Evenwhereotherbarriersareaddressed,
digitalproductsmustcompeteonpricewith
alternativeformats,includingphysicalgoldandgold-backedETFs.Whilealowpriceisnot,onitsown,amajorreasontoinvestindigitalgold,anuncompetitivepricepointisrankedasthesecondmostcommonbarriertoentry.
Newmoneyforgold.
Around65%oflatentdemandcomes
frompeoplewhohavenotyetinvested
ingold.Amongthosewhoalreadyhold
goldinotherforms,morethanhalfwouldfundadigitalgoldinvestmentwithmoneynotcurrentlyallocatedtotheasset.Ratherthancannibalisingdemandforbars,coinsorgold-backedETFs,digitalgoldisthuslikelytoattractnewinvestors,andnewmoney.
Criticalfornear-termuptakeisthe
activationofayoungeraudience.Awarenessofdigitalgoldreaches50%among25–34-year-olds,comparedwithjust23%amongthose
aged55andolder.Youngercohortsaretwiceaslikelyasoldercohortstosaytheywouldinvestifbarrierstoentrywereaddressed.
Inconclusion,thenextfiveyearswillbecrucialindeterminingwhetherdigitalgoldwillbreakout.Successinaddressingthefourbarrierswillspurparticipation,whileafailuretoaddress
thematmeaningfulscalecouldleavedigitalgoldasarelativenicheinthewidermarket.
3.RefertotheMethodologysectionforfurtherdetailonhowthesefigureswerecalculated
4.Allscenariosaremodelledbasedonan'allelsebeingequal'basis,includingthegoldprice
6
1.
Thedigitalgoldmarkettoday:anicheatan
inflectionpoint
1.THEDIGITALGOLDMARKETTODAY:ANICHEATANINFLECTIONPOINTDIGITALGOLD|MARKETREPORT
Thedigitalgoldmarkettoday:anicheataninflectionpoint
Thisreportconsidersdigitalgoldfromtheretailinvestor’spointof
view.Itsizesthemarkettodayandshowswhysofewinvestorswho
finditappealinghaveboughtit,andwhatitwouldtaketochange
that.Thereportfocusesontwoproducts,tokenisedgoldandvaulteddigitalgold(seepage9:Thisreport’sscope).Ourfindingsdrawonasurveyofmorethan12,000retailinvestors,interviewswith20industryexpertsandamarketmodelwhichpointstothreescenariosforthe
yearsupto2031.
EXHIBIT1
Digitalgoldisatinyproportionofthewidermarket
Digitalgoldsitsinoneofthelargest,mostliquidassetclassesintheworld,withabout220,000
tonnesaboveground.Thegoldmarketisworthmorethan$30trillionatcurrentprices,spanningjewellery,bars,coins,gold-backedETFs,OTC5andcentralbankreserves.Thephysicalinvestmentgoldmarketisworthabout$13trillion6.
WGCabovegroundgoldstocks
Totalgold
$30T
Physicalinvestmentgoldmarket
$13T
ETFs
$600B
Digitalgold
$50B
Whilephysicalgoldisenduring,thewaysinwhichpeopleownithavechangedovertime:frombars
andcoinstopapercertificates,ETFs,vaulteddigitalaccountsand,mostrecently,tokens.Eachinnovationhasloweredbarrierstoentryandexpandedthe
market,oftenbysplittinggoldintosmallerandmoreaffordableunits;from400-ouncebarstoone-ouncecoins,toETFsharesworthjustafewdollars.
Tokenisationextendsthattrend,offeringthe
potentialtodivideownershipintoevensmallerfractions.Italsoconnectsgoldtoaroadershiftinthefinancialindustry,whichisthatdigitalassetsarebecomingincreasinglymainstream,supportedbyyounger,digitallynativeinvestors.
5.Overthecounter
6.AsofAugust2026.Includingcentralbanks,bars,coins,goldETFsandOTC;GoldHub
8
1.THEDIGITALGOLDMARKETTODAY:ANICHEATANINFLECTIONPOINT
DIGITALGOLD
MARKETREPORT
Fornow,digitalgoldremainsanicheproduct.
Itstotalvalueoutstandingisabout$45-$55billion,equivalenttoaround370tonnes.Thisrepresentsroughly0.4%ofphysicalinvestmentgoldandlessthan9%ofthe$600billiongold-backedETFmarket.Onereasonisthatdigitalgoldhasfacedstructuralchallengeswhichhaveconstrainedadoption.
DIGITAL
GOLD
SeeourWhitepaper:
DigitalGold:TheCaseforaSharedInfrastructure
○2|BG
Thisreport'sscope
Forthepurposesofthisreport,digitalgold
encompassestwoproductcategories(Exhibit2):
Tokenisedgold:Adigitaltokenthatgivesinvestorsownershipofaspecificquantityofphysicalgold
heldinsecurecustody.Eachtokencorrespondstoafixedquantityofgoldandthetokenpricetracksthegoldprice.
Vaulteddigitalgold(digitalgoldcertificate):
Anapp-orplatform-basedaccountenablinginvestorstoownphysicalgoldheldinsecurecustodybyathirdparty.
Physically-backedgoldETFs,leveragedproducts,andgold-backedstablecoinsareexcludedfrom
thedefinition.
BCG
1.THEDIGITALGOLDMARKETTODAY:ANICHEATANINFLECTIONPOINTDIGITALGOLD|MARKETREPORT
Ofthetwodigitalgoldproductsconsideredhere,
vaulteddigitalgoldisthemoreestablished,withthefirstproductsdatingbackto2005(e.g.,BullionVault)7.TokenisedgoldproductssuchasPaxosGold(PAXG)werefirstlaunchedin2019.Thatdifferenceinmarketmaturityisreflectedinvolumes.Vaulteddigital
goldaccountsforaout89%ofthedigitalgoldmarketyvalue,whiletokenisedgoldaccountsforaout11%.Bothproductcategoriesarehighlyconcentrated,withahandfulofprovidersassociatedwiththemajorityofvolumes.
Forvaulteddigitalgold,participantsaredrawnfromacrossthegoldvaluechain.Theyincludebullion
dealersandvaultoperators,sovereignmints,refinersandbanks,alongsidedistributorssuchassuper-appsandindependentplatforms.Meanwhile,tokenisedgoldissuancehasgenerallybeenconfinedtoasmallgroupofcrypto-nativeentities.Butthatischanging,withinterestnowexpandingacrossthevaluechainandtomoretraditionalfinancialinstitutions.HSBC’s
GoldTokenisoneexample8.
EXHIBIT2
Vaulteddigitalgoldcurrentlymakesup89%ofdigitalgold
Tokenisedgold
PRIVATEGOLDTOKENS
Tokensonprivate,issuer-runledgerse.g.HSBC,Kinesis
PUBLICGOLDTOKENS
Tokensonopen,publicblockchains
e.g.PaxGold,TetherGold,Matrixdock,MKSPAMP(DGLD)
$45-55bn
89%
11%
1.BankSyariahIndonesia
2.IndustrialandCommercialBankofChinaExamplesarenon-exhaustive
Vaulteddigitalgold
BULLIONDEALERSANDPLATFORMS
Online/appbaseddealerssellingandstoringgolde.g.BullionVault,Glint,Goldmoney,OneGold,
Pegadaian
MINTSANDREFINERS
Producerssellingandstoringtheirowngolde.g.ABCBullion,TheRoyalMintDigiGold,PerthMint,Augmont
BANKS
Goldaccountsofferedtobankcustomersthroughappsandonlinechannels(incl.physicallybackedgoldaccumulationplans)
e.g.BSI1,ICBC2,AgriculturalBankofChina,UBSkey4
APPDISTRIBUTIONOVERTHIRD-PARTYCUSTODY
Appsandpaymentplatformsactingasdistributionchannelsforpartners
e.g.Paytm,GooglePay,PhonePe,WeChat
Vaulteddigitalgold'sscaleisalsoconcentratedgeographically,withmorethanhalfofitheldinChina,India,andIndonesia9,aregionalfootprintthatthetokenisedgoldmarkethasyettomatch.
Thatsaid,tokenisedgoldhasbeentheprimarysourceofrecentactivity,havingseenfivefoldexpansionsincelate2024(2.8xincreaseinunderlyingvolumes),from$1.2billionto$6billion.Thegrowthhasbeenled
byTetherGold(XAUT)andPaxosGold,whichtoday
representmorethan90%ofthepublictokenised10goldmarket.Tradingactivityhasalsoexpanded,
withcombineddailyvolumesacrossthetwolargesttokensupbyapproximately45%overthepastyear10.Risingtransactionvolumespointtogrowingproductutility(moredetailinSection3)andrepresentan
opportunityforvaluecaptureacrossthevaluechain.
7.BullionVault
8.HSBCGoldToken
9.ChinavolumeisdrivenbyphysicallybackedGoldAccumulationPlans
10.EtherScanOct2026
10
2.
Whyappealisnot(yet)converting
2.WHYAPPEALISNOT(YET)CONVERTINGDIGITALGOLD|MARKETREPORT
Whiledigitalgold'sappeal
isdemonstrablyhigh,itisnot(yet)convertingatscale
Thatgapbetweenappealandconversionisthecentralfindingofourresearchandexplainswhyanincreasinglycompellingmarketremainsrelativelysmall.Tounderstandhowthegapmayclose,wereviewedawarenessoftheproductcategory,familiarityofthechannelsthroughwhichitcanbepurchased,andthefactorsthatconvertawarenessintoownership.
Awarenessisconcentratedamongyoungercohorts,forwhomdigitalinvestingisthedefault
Awarenessishighestamongyoungercohorts,reaching
50%among25-34-year-olds,comparedwith23%amongthoseaged55andover(Exhibit3).Thisreflectsthefactthatyoungergenerationsareenteringfinancialmarketsearlierthanpreviousgenerationsandinvestingthroughdigitalchannelsbydefault.11WereturntowhatthismeansforgrowthinSection4.
Thenewgenerationsdon'tevenhavecashintheirpockets.
Theydon'tneedto
physicallyholdthe
assetanymore.
EXHIBIT3
Digitalgoldawarenessishighestamong25-to34-year-olds
Awarenessofdigitalgold(%)
40%
46%
14%
18-24
n=12,365
50%
38%
12%
25-34
44%
45%
11%
35-44
33%
54%
13%
45-54
23%Yes
66%No
11%Notsure
Agegroups
11.WorldEconomicForum
WORLD
BCG
AmbreSoubiran
CEO,KAIKO
12
2.WHYAPPEALISNOT(YET)CONVERTINGDIGITALGOLD|MARKETREPORT
Distributionthroughfamiliar
channelsdrivesmassadoption
Consumerstendtoinvestsmalleramountsbut
atfarhigherpenetrationratesinmarketswhere
digitalgoldisavailablefractionallythroughfamiliar,mainstreamchannels.InChina,forexample,digitalgoldcanbeaccessedthroughplatformssuchas
WeChat,whichhasmorethan1.4billionmonthly
activeusers¹2.InIndia,itisavailablethrough
Paytm,PhonePeandGooglePay,andinIndonesiathroughPegadaianandBankSyariahIndonesia.
Thesechannelsprovideaccesstolarge,establishedconsumerbasesandenableinvestmentatmuch
loweraverageticketsizesthanchannelsavailableinothermarkets.Asaresult,awarenessandadoptionaresignificantlyhigher:currentpenetrationisup
toseventimesgreaterthaninlessmaturemarkets,whileawarenessismorethandouble(Exhibit4).
Inmarketswhereproductsareofferedthrough
specialistorlessfamiliarchannels(cryptoexchangesorbullion-dealerplatformsratherthanbanking
apps),awarenessismuchlowerandownership
remainsconcentratedamongthewealthy.
Penetrationamonghigher-wealthinvestorsis
approximatelytwoandahalftimesthatoflower-
wealthinvestors.Access,inotherwords,determinesnotjusthowmanypeopleinvestbutwhotheyare.Whereaccessisconstrained,demandpatterns
reflectthoseofspecialistinvestmentproducts.
EXHIBIT4
AwarenessishighestinIndonesia
Awarenessofdigitalgold(%)
Indonesia76%
India71%
China53%
SouthAfrica36%
Brazil31%
Germany31%
Australia30%
USA29%
UK26%
Mexico20%
Japan20%
Canada19%
12.WeChatreportedaccountvolumes
n=12,365
Ithinkit'sveryimportanttodistinguishtheviewsbyregions,especiallygiventheinvestmentflowsweareseeing.InAsia,investmentdemandfor
goldhasbeencomparativelystrong,althoughtrendsvaryacrossindividualmarkets.
AronChan
GoldStrategist,
STATESTREETINVESTMENTMANAGEMENT
BCG
13
2.WHYAPPEALISNOT(YET)CONVERTINGDIGITALGOLD|MARKETREPORT
Houston,wehave
aconversionproblem
Digitalgoldofferssignificantgrowthpotential,butitlagswhenitcomestoconvertingawarenessintoownership(Exhibit5).Thisstandsincontrasttootherinvestmentproducts,whichconvertathigherrates.Onereasonisthattheyhaveaddressedstructural
barriers,whiledigitalgoldhasnot.
33%
Saythatbetterproofandtransparencyofphysicalgoldbackingwouldincreaseadoption
Whatisholdinginvestorsback?
Fourarriersstandinthewayofscaling:Thesearetrust,access,utilityandcost.
Trustistheswingfactor.Moreevidencethattheproductissafeandlegitimate,togetherwithclearerinformationforbeginners,arethefactorsmostoftencitedas
potentialspurstoinvestment.Beyondthosefactors,
33%saythatetterproofandtransparencyofphysicalgoldackingwouldincreaseadoption,and35%saythatclearerregulationandconsumerprotectionswouldhavethesameeffect.
Utilityisanotherpotentialdriverofuptake.Ifinvestorscouldpaywithdigitalgold,earnayieldthrough
lending,orborrowagainstit,theywouldhavemorereasonstobuy.Accessandcostcompletethepicture.Whiletheyarenotkeydriversofdemand,restrictionsonwheredigitalgoldcanbeboughtandwhetheritcancompetewithalternativeinvestmentproducts
arecitedastopreasonsthatwouldpreventsomeoneinvestinginthefuture.
EXHIBIT5
Digitalgoldconvertsawarenessintoownershiplessefficientlythanotherassets
Reportedawareness
80%
60%
40%
20%
0%
Savingsaccount
Stocks/shares
Cryptocurrency
Property/realestate
Funds/ETFs/mutualfunds
Digitalgold
Gold
Government/corporatebondsSilver/preciousmetals
Otherdigitalassets
0%10%20%60%70%
Bubblesize=conversionrateReportedinvestment
n=12,365
14
2.WHYAPPEALISNOT(YET)CONVERTINGDIGITALGOLD|MARKETREPORT
Whatifthebarrierswereaddressed?
Oursurveyhashelpedusquantifytheimpact
ofeachbarrier(Exhibit6).Inaggregate,our
calculationsshowthattakingactiontoaddressallfourarrierscouldreasonalyincrease
participationy13percentagepointsand
allocationsy2.5percentagepoints.Regulatoryorsimilarprotectionisseenasthesinglemost
powerfulleverforparticipation.Together,theseeffectsaccountforthedigitalgoldmarket’stotallatentdemandofupto$700billion.
EXHIBIT6
Trustisthesinglebiggestleverforunlockingparticipationandallocation
PARTICIPATIONUPLIFTALLOCATIONUPLIFT
TRUST
Regulatory-likeprotection
Addressesconcernsaboutproductlegitimacyandcustodyfailurethroughregulatory-likeprotectionforconsumers.
Redemption
Addressesconcernsaboutwhetherthegoldisreallybackedthroughaguaranteedpathtophysicalredemption.
ACCESS
Accessthroughfamiliarchannels
Addresseslimitedpurchasechannelsthroughbroaderbankandaccountaccess.
UTILITY
Yield/income
Extendstheusecasebeyondstoreofvaluebyearningareturnonholdings.
Payments
Extendstheusecasebeyondstoreofvaluebymakinggoldspendabledaytoday.
Collateral
Extendstheusecasebeyondstoreofvalue
bylettinginvestorsborrowagainstholdings.
COST
Cost/fees
Addressesconcernaboutcostthroughpricing
thatiscompetitivewithalternativegoldinvestments.
+5.1pp
+2.1pp
+0.4pp
+2.5pp
+1.5pp
+0.8pp
+0.6pp
+0.6pp
+0.5pp
+0.1pp
+0.5pp
+0.3pp
+0.3pp
+0.2pp
TOTALUPLIFT
2.5pp
13.0pp
Ifallleversareaddressed
n=12,267
Outputfromconjointanalysis,excludesanyupliftfromrespondentswhoseparatelyindicatedtheywereunlikelytoinvestindigitalgoldinthefuture.
15
GORLD16
2.WHYAPPEALISNOT(YET)CONVERTINGDIGITALGOLD|MARKETREPORT
Latentdemandtomatch
thegold-backedETFmarket
Thepotentialmarketfordigitalgoldisfarlargerthancurrentadoptionlevelssuggest.Nearly90%ofsurveyrespondentssaytheywouldconsiderinvestingifthemainbarrierswereaddressed.
Basedonthemodelledincrease
inbothmarketparticipationandportfolioallocation,removalofallthebarrierscouldunlockupto
$700billioninlatentdemand.
Thisisnotanear-termmarketforecast;itisan
estimateofthetotalopportunityintoday'sterms.
Itcangovery,veryfast
whenallthepiecesarethere.
CharlesJansen
ManagingDirector
DeFi&DigitalAssets,
S&PGLOBAL
Icancertainlyseeapathtodigital
goldbecomingasbigastheETFmarketoverthecomingyears.
KurtHemecker
CEO,GOLDTOKENSA,
MKSPAMP
Consumersentimentisconsistentwiththeaggregateindustryview.Ourresearchshowsthatmarket
participantsseepotentialandaremonitoring
demandandexploringoptions.Interestnowspansthevaluechainandencompassesrefinersandmints,exchanges,custodiansandbanks.
Demand,inotherwords,isnottheproblem.
Conversionis.Thethreemostimportantquestionsnowarehowmuchoftheopportunitycanbe
captured,howquickly,andwhatmusttheindustrydotomakeithappen?
Ithinkitwillgrowand
hasthepotentialtogrowwell.
JordanEliseo
GeneralManager,
ABCBULLION
Absolutel...thatthemarketfordigitisedpreciousmetalsisripeforgrowth.
MichaelDiRienzo
PresidentandCEO,THESILVERINSTITUTE
3.
Theresult:
a$160billiónmarketby/2031
3.THERESULT:A$160BILLIONMARKETBY2031DIGITALGOLD|MARKETREPORT
Theresult:a$160billionmarketby2031
Havingidentifiedatotallong-termopportunityofupto$700illion,wesetoutthreescenariosfortheleveloflatentdemandthatcouldbeconvertedintoinvestmentoverthenextfiveyears(Exhibit7):
Inourasecase,theretaildigitalgoldmarket
isprojectedtogrowfromapproximately$45-$55
billiontodayto$160–170billionby2031,representingannualexpansionofaround27%.Atthatsize,the
digitalgoldmarketwouldbemorethanaquarterofthesizeoftoday’sgold-backedETFmarket.
Intheullcase,themarketwillreach$270–$280billionby2031asbarriersareremovedmorerapidly,acceleratingtheconversionofinterestintoinvestment.
Intheearcase,nocurrentmarketbarriersareaddressedatmeaningfulscaleandthemarketwill
expandto$70–$80billionby2031,drivenprimarilybyunderlyingdriversofgrowthinthedigitally-enabledpopulationandininvestablewealth,asopposedto
conversionoflatentdemand.
Thegapbetweenthebearcaseandtheothersis,
ineffect,thevalueoflatentdemandthatisactuallyconverted.Structuraltailwindswillgrowthemarket
regardless,buteverythingabovethebearcase
dependsonthespeedandscaleatwhichthebarriersareaddressed.
EXHIBIT7
Digitalgoldcouldmorethantripleby2031inthebasecase
Digitalgoldmarketsizebyscenario,2026–2031
300
200
100
0
$270–280bn
$160–170bn
$70–80bn
$45–55bn
202620272028202920302031
MarketsizetodayBasecasegrowthBullcaseBearcase
18
19
3.THERESULT:A$160BILLIONMARKETBY2031DIGITALGOLD|MARKETREPORT
Howwebuiltthescenarios
Allthreescenariossharethesamestructuraltailwinds:populationgrowth,arisingshareofdigitallyenabledinvestors,andgrowthininvestablewealth.Wherethey
differisinhowfarandhowfastthefourbarrierswillfall(Exhibit8):
Basecase.Strongerconsumerprotections,
greaterregulatoryclarityandclearredemption
pathwaysinleadingmarketsfostertrust,while
widerbankandmainstreamdistributionexpandaccess.Costsarecompetitivewithalternativegoldinvestmentsandnewyield,collateralandpaymentusecasesseelimitedadoption.
Bullcase.Robustconsumerprotections,a
harmonisedglobalregulatoryframeworkand
transparentbackingwithclearphysicalredemptionbuildtrustacrossmarkets.Banksandscaled
platformsprovidebroadaccess,cost
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