Class-3--Stereotypes-and-Culture-shock.ppt

1、Stereotypes and Business,International Business Culture, Class 3 March 15, 2010,Todays Discussion,Finish cultural typology Hand in surveys Skits and review values (you should be able to explain all of the values and give an example of how they apply to business) Idioms Stereotypes What are they? Whe

2、n are they good/bad for business? Culture shock What is it? When is it good/bad for business?,Todays Idioms,What idioms did we learn last week? Do you still remember them?,Todays Idioms,Last week: Still remember? To give (someone/something) the green light Go belly up Done deal Todays idioms: Pass t

3、he buck Have/dont put all your eggs in one basket (Get your/a) foot in the door,Cultural Values,Typology: classification according to a general type Why group cultures in this way? Empirical studies Skits How many can you remember? How many can you explain? Hofstedes dimensions of value?,Value Dimen

4、sions,Individualism vs. collectivism Power-distance (equality vs. hierarchy) Uncertainty avoidance Masculinity vs. Femininity Polychronic vs. monochronic High context vs. low context Relationship-driven vs. task-driven (people vs. activity) Meritocracy vs. Ascription Formality vs. informality Concep

5、ts of the future Directness vs. indirectness (communication) Fate/destiny vs. personal efficacy *Be able to identify and explain,Stereotypes,Get up!,Take a pen with you! Please circulate around the room and write down any words that come to mind about the group listed. What you write does not have t

6、o be true or what you think, but it should be something that comes to mind or that youve heard When youve written something about each group of people, sit down.,Some Stereotypes,AmericansJapanese peopleJewish people Black peopleOnly children (独生子女) Muslims Looking at our responses weve recorded on

7、the board, what is similar or different about them? Why? Why do we say these things? Where have you heard them said? Where do they come from? Does it matter if you have had some experience with an American, black person, Muslim, etc. during your lifetime? Why or why not? Could some of our responses

8、be seen as hurtful? Why?,What Are Stereotypes?,With a partner: What does this word mean to you? Does it have a good connotation （褒义） or a bad connotation （贬义）? Are stereotypes usually true or false? Where do stereotypes come from?,Stereotypes,(V.): To formulate a standardized image of a group or peo

9、ple that assigns that group a number of characteristics. (N.): A fixed/conventional notion or conception of a person, group, or idea, usually held by a number of people Types of stereotypes: racial/ethnic stereotypes, national stereotypes, gender stereotypes, etc.,Stereotypes: Research Over Time,Whe

10、re do Stereotypes Come From?,Society: collective knowledge of customs, myths, religion, ideas of other groups Individual experience of interacting with a particular group of people “Social learning”- embedded in our culture Jokes and humor (ex. Blonde jokes) Can exist across nations and within natio

11、ns Examples?,How Might Stereotypes Affect Business?,Chinas Top Trade Partners 2009 ($ billion) Source: PRC General Administration of Customs, Chinas Customs Statistics US Japan Hong Kong South Korea Taiwan Germany Australia Malaysia Singapore India,Stereotypes: Good or Bad?,Over-simplified May lead

12、to false assumptions Theyre usually a “two-way street” BUT can sometimes be helpful how?,How Stereotypes Can Negatively Affect Business,Cuts off opportunities for growth/competition Within company Abroad: ex. Anti-American sentiment Creates low morale and low retention Leads to poor productivity,Pro

13、ject,15% of your class grade The best way to learn about the culture of a specific country is to research that country Role-play: you ARE the employee Country-specific Written and oral presentation components Begin in class 6 (in 3 weeks),Culture Shock,What is “culture shock?” Have any of you experi

14、enced culture shock? When and why? How did you react to it?,Culture Shock: Symptoms and Side-Effects,Individual suffering: cynicism about the host culture, depression, lethargy, over-sleeping, over-eating, substance abuse, withdrawal from people and tendency to stay at home Symptoms continue with “reverse culture shock” back in home country,Culture Shock and Business,Imagine you are the head executives of a multinational corporation. The chiefs overseas have told you that culture shock is becoming a greater and greater problem for your employees living overseas. What will you do about i