公司国际化经营.ppt

1、Intercultural Business Communication,Professor Gao Zengan School of Economics and Management Southwest Jiaotong University Email: ,Chapter 1,Orientation to the Course,An Opening Case,Case Study: The Cocktail Party Pages 1-2,The Necessity of the Course,Economic Globalization Diversified Workforce,时间,

2、对国际市场的渗透程度,低,高,通过代理商或分销商进口,通过自己的海外子公司进口,集成的全球采购,借助IPO,本地采购,Going Global,Three Forms of Firms,International Company: Multinational Enterprise: Global Company:,Glocalization,Globalization + Localization Think Globally but Act Locally,Communication changes,Teaching Contents,Culture, Subculture, and Bus

3、iness Communication The Role of Language in Intercultural Business Communication Getting to Know Another Culture: Cultural Values Individuals and Groups in Business Cultures Organization of Messages to Other Cultures Nonverbal Language in Intercultural Business Communication Tactics for Intercultura

4、l Business Communication Intercultural Business Negotiation,Teaching Objectives,The course aims to help the students Develop proper cultural values Develop the consciousness of intercultural business communication Enrich the knowledge of intercultural business communication Improve the skill of inte

5、rcultural business communication,Teaching Methodologies,Instructor-Learner Interactive Teaching Typical Case Analysis Role Play Group Preparations + Individual Presentation + Instructors Comments Keynote Speech,Textbook 1,Linda Beamer and Iris Varner. Intercultural Communication in the Global Workpl

6、ace (4th Edition). McGraw-Hill Education, 2008.,Textbook 2,高增安（译） 跨文化沟通 （第3版） 机械工业出版社 （2006）,References,J. N. Martin, T. K. Nakayama, and L. A. Flores. Readings in Intercultural Communication: Experiences and Contexts (2nd Edition). McGraw-Hill Education, 2009. D. Freeman. Icon: International Commun

7、ication Through English: Student B. McGraw-Hill Education, 2005. K. O. Locker. Business and Administrative Communication (5th Edition). China Machine Press, McGraw-Hill, 2005. M. E. Hattersley and L. M. McJannet. Management Communication: Principles and Practice (2nd Edition). China Machine Press, 2

8、004. W. B. Gudykunst and Y. Y. Kim. Communicating with Strangers: An Approach to Intercultural Communication. McGraw-Hill Education, 2003.,References (Continued),魏江，严进管理沟通：成功管理的基石（第2版）机械工业出版社，2010 郁文蕾跨文化商务沟通华东理工大学出版社，2009 刘晓萍跨文化商务交际南开大学出版社，2008 王春阳，鲍平平跨文化商务沟通大连理工大学出版社，2007 戴凡，（美）Stephen L. J. Smith文化碰撞：中国北美人际交往误解剖析上海外语教育出版社，2003,Final Grading,Individual Presentation (10%) Group Assignment (10%) Performance (20%): Presence, keyn