（创意）广告.ppt

1、Advertising,Swarovski Rejoice Olympus Lexus Seven-up,消费者广告 consumer advertising 企业广告 business advertising 地方广告 local advertising 全国广告 national advertising 全球广告 global advertising 印刷广告 print advertising 电子广告 electronic advertising 户外广告 out-of-home advertising 商业广告 commercial advertising 网络广告 Internet

2、 advertising,Advertising audience 广告的听众 Target audience 目标听众 Advertising agency 广告公司 Media organization 媒体组织 Specialized service advertising agency 专项服务广告公司 Full-service advertising agency 全面服务广告公司 Creative boutique 创意工作室,Along with Chinas entry into the WTO and more business going international, En

3、glish advertisement has gradually become a major tool for enterprises to promote exportations and to develop foreign markets. 随着我国加入我WTO以及对外经济交往迅速加深与扩大，英语广告已逐渐发展成为企业促进出口销售，开拓海外市场的一个主要手段。,Advertising can incorporate controversial political tones, social tones, etc. to capture the attention of consume

4、rs and entice them to make a purchase. 广告可以利用有争议的政治话题、社会话题来宣传自己， 也可以直截了当地推销自己的产品以抓住消费者的注意力，引导他们购买产品或服务。,Vacuum cleaner of this brand is competitive in the international market and it is the best-selling product of the same kind. 这种牌子的吸尘器在国际市场上颇具竞争力，是同类产品中最畅销的。,The computer we produced is characteriz

5、ed by its high quality, compact size, energy saving qualities and is also easy to operate. 我们生产的电脑具有品质好，体积小，节省能源的特点，而且易学好用。,With the rapid development of world economy, newspapers, magazines and television companies are dependent on advertising for a large part of their income. 随着世界经济的发展，报纸，杂志和电视台的大

6、部分收入便取决于广告。,如果广告的写作者只是简单地把国内成功的广告翻译成英文，往往不会成功。 If the advertisers simply translate the successful ads at home into English, it is quite likely that they will not succeed.,作为中国最重要的汽车展之一，“2006年中国汽车展”将于六月在北京国际展览中心举行。 As one of the most important auto shows in China, China auto 2006 will be held in June

7、 at the China International Exhibition Center, Beijing.,互动电视提供了崭新的试听空间，集娱乐、购物、营销和广告于一体。 Interactive TV moves television into an entirely new medium combining entertainment, shopping, marketing and advertising.,在英国，电视上广告必须服从严格的规定。 Advertising on British television is subject to strict regulations.,我们的产品具备了您所需要的各项特色，而且比日本产品便宜20%，所以我们向您极力推荐。 As our product